March - April Magazine

MARCH / APRIL 2017 Breaking News! WHAT’S INSIDE: += Super Spring Savings! YOUR TOP BEAUTY RESOURCEWe would like to welcome ISS customers to the Sweis family. Model Courtesy of Sunlights BalayageYOUR EXPERT BEAUTY RESOURCE FOR PRODUCTS, SERVICE & EDUCATION

Dear Friends, YOUR EXPERT BEAUTY RESOURCE FOR PRODUCTS, SERVICE & EDUCATION I’m happy to share the exciting news that Sweis has officially acquired Salon Spotlight Independent Salon Services, an independently owned distributorship THE BROW & SKIN STUDIO spanning Northern California and Nevada. Sweis and Independent HUNTINGTON BEACH, CA Salon Services will bring together two strong sales teams comprised of A hybrid of a tranquil spa with the results-driven54 sales representatives and 8 professional stores. Sweis’ territory expertise of a day spa environment, The Brow & Skinnow covers all of California and Nevada, making us one of the Studio delivers expertly executed brows and highstrongest independent, family-owned distributors in the country. performance skin care to Orange County. Created by the mother-daughter team, Rayda and Sylvia, theI think it is important to revisit our history to completely appreciate two, joined in passion for their work, bring distinctlyand understand our journey. Sweis has had some incredible different talents to the studio to create a superioraccomplishments, due in part to our hard-working team and client experience.our loyal customers. My wife Teresa (a talented stylist) and Iopened Sweis in January 2000 with two sales representatives to Sylvia was raised shadowing her mom working insell mostly nail care brands, including OPI and Essie, to beauty the skin care business. She worked at her store andsupplies. In 2006 I began looking for salon lines to carry. attended trade shows with her. She went on to get her estheticians license, which propelled her to open The Brow & Skin Studio in 2004 with Rayda. Sylvia’s natural abilities as the “hostess of theIn 2007, Sweis was one of the very early distributors to take party,” serve her well in managing the front desk and handling social media, inventory and billing.on a little-known brand called Moroccanoil, with the task of The technical expertise, training of the staff, philosophy and vision of the studio is designedintroducing it into the Southern California market. It became with intention by Rayda, a certified CIDESCO esthetician, a title internationally recognizeda mega success and fan favorite in just four years. Shortly after as the best in skin care, as well as a certified electrologist, nutritionist, and make-up artist.that we took on Keratin Complex, which was also virtuallyunknown, then Keune. With our track record of success, other The studio places a strong emphasis on customization, by providing a brow service tailored to eachbrands began to follow. This highlights the esteemed talent client’s natural shape. During services, they offer clients the tips and tools they need to continueand quality of the Sweis sales team, of which I am so proud. brow maintenance at home. With a loyal and supportive clientele, the studio continues to seek out high quality products that serve the needs of their clients.As we got to know and understand our customers, we discoveredthey prefer a shopping experience with options to meet The Brow & Skin Studio carries Moroccanoil, Blink, Tan Towel and Style Edit and are frequenttheir purchasing needs. Sometimes when a customer needs customers of the Sweis Professional Store in Lake Forest.something immediately, many enjoy the ease of online shoppingand others want to work directly with their knowledgeable We got a face-lift!Sweis sales representatives. We began opening professionalstores for those who couldn’t wait for products to be shipped. At Sweis we take pride in staying on the cutting edge ofOur first flagship store opened at the company headquarters trends, and we want our magazine to reflect that. We’rein Torrance with the Lake Forest store opening in April 2011. offering a fresh, new look with clean design concepts and anNow we have 8 stores in Torrance, Lake Forest, San Diego, easy-to-read layout. Welcome to the new look of Sweis!Encino, Las Vegas, Reno, San Jose and Henderson.With this incredible growth, as a family-owned and operatedbusiness, we remain true to you and our goal to be your topbeauty resource for products, service, and education. We arecommitted to supporting growth and cultivating success for ourSweis employees as well as our salon customers. Thank you foryour loyalty and for being part of the journey. We look forward tohearing from you and working together to accomplish great things.Sincerely,Karl Sweis2 MARCH / APRIL 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

Brand Spotlight SHOP BY BRANDW hen childhood friends BABE............................................ PG 16 (and self-proclaimed BABYLISS PRO ............................. PG 18 “bottle blondes”) Elisa BLNDN ........................................ PG 10Hills and Erika McKellar got into the COLORPROOF ...................... PG 6 & 7professional beauty business nearly a DS LABORATORIES .................... PG 20decade ago, they had no idea that their ELCHIM ....................................... PG 18own personal struggle would eventually FAIRY TALES ................................ PG 20lead to starting a hair care brand of HYDROPEPTIDE ......................... PG 24their own. Meet BLNDN, the women- KERATIN COMPLEX ............... PG 4 & 5owned, southern California beauty KEUNE ......................................... PG 11brand - raised here in Sweis’s backyard. LIVING PROOF ............................ PG 15 LOMA .......................................... PG 14After 20 years of friendship and a decade as business partners, people MITCH STONE ............................ PG 18often ask us, “How do you run a business with your best friend?” Bottom MOROCCANOIL ............... PG 22 & 23line, it comes down to a shared passion and deep purpose. NEULASH ................................... PG 24 NEUMA ..................................PG 8 & 9Our passion is blonde. It started very simply, we wanted to create products that OLIGO ....................................... PG 25solved the problem we were personally facing. The problem was we were not going OYA ............................................. PG 21to stop going blonde. You could say being blonde is in our DNA (even if it’s not in REUZEL ....................................... PG 10our roots —shhhh) and we are willing to continue to lighten even when it comes at PRODUCT CLUB ........................ PG 26a cost to the integrity of our hair. We needed a home care line that allowed to stop SAINTS & SINNERS ..........PG 12 & 13, 28apologizing for the damage we were inflicting and simply dealt with it. We started SPARKS ....................................... PG 20by identifying an amazing team of cosmetic chemists and then by sourcing (and STYLE EDIT .................................. PG 17rigorously testing) raw materials proven to repair the damage done by chemical SUNLIGHTS BALAYAGE ............... PG 19processing. The result was the BLNDN Complex, infused into every single one of T3 ................................................ PG 19our products. The more you use BLNDN, the healthier your hair will become even TAN TOWEL ............................... PG 20in the aftermath of chemical lightening. The truth is, a lot of products claim to be THERMAFUSE ..............................PG 27everything for everybody and we don’t do that. We know there are a ton of amazing VERB .......................................... PG 26lines out there, but none of them do what we do. We do one thing and we do it WET BRUSH ................................. PG 19well; we care for blonde hair. We are our own customers, so for us it is personal.Our purpose is to support and (hopefully) inspire other women. That is what keeps usgoing even on the toughest days. Creating a brand is really, REALLY hard, especially whenyou’re playing in a space dominated by well-established companies. It took us four yearsof collaboration, research and development, credit card debt and empty bank accountsto bring BLNDN to life and there were many times we wanted to give up. We were ableto push forward with the support of each other and the support of so many amazingwomen in this industry. There are over 700,000 licensed cosmetologists in the US and85% are women. Compare this to 47% of employed individuals in the overall workforce.That is nearly double! We have an industry uniquely driven by women professionals.There is truly no other industry like ours and we are forever grateful to be a part of it.We thank you all for listening to our story and sharing yours with us. We also invitethose of you we have not met yet to reach out to us and share your passion andpurpose with us. You inspire us and we thank you from the bottom of our hearts.xoxo,The E’s(Elisa and Erika - BLNDN co-founders)SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MARCH / APRIL 2017 3

2017 Lifestyle Guide CELEBRATINGA MUST-HAVE! 10 YEARS OF HEALTHY HAIRKeratin Complex is celebrating beauty, individuality Celebrate Huesand 10 years of happy, healthy hair with their 2017Lifestyle Guide! This stunning, large-format book Purchase 36:was designed to inspire and educate consumers onKeratin Complex products and services, and spark a KeraHold Shades 3.5 oz. (Your Choice)conversation between stylist and client. They are alsosharing pro tips, new color formulas and techniques from Receive FREE:the latest photoshoot via perforated pages that stylistscan remove and keep at their stations. This exclusive 4 KeraHold Developers 32 oz.Lifestyle Guide is available with select promotions, so (10, 20, 30 and 40 Volume)be sure to grab yours now and start helping your clients 1 Keratin Complex Capeembrace—and enhance—their own natural beauty! 1 Timer 1 2017 Lifestyle Guide 1 Salon Connexions® points redemption coupon code for 50% off on Swatchbook! (See page 27 in the Lifestyle Guide for redemption code.) KCCTCLBHS Best of Texture Purchase 3 Each: Glowtion Potion Styling Oil 3.4 oz. Vita Volume Boosting Foam 8.5 oz. Flex Flow Flexible Shaping Hairspray 10.2 oz. Receive FREE: 1 Ceramic + Ionic Round Brush with Comb 3.5 inch 1 2017 Lifestyle Guide 5 Consumer Brochures 1 Anniversary Shelf Talker KCFFSTThe Indulgent Occasion Lightener Essentials with a TwistPurchase 5: Purchase:KeraWhip Hydrating Cream Conditioner 2 It’s a Blonde Thing Keratin Lightening System Powder 1 lb. Tub 1 It’s a Blonde Thing Developer 20 Volume 32 oz.Receive FREE: Receive 1 Each FREE:1 KeraWhip® Hydrating Cream Conditioner25 Referral Cards Applicator Brush25 Gift Cards Mixing Bowl1 Gift Concierge Postcard Balayage Board TimerKCINDOC 2017 Lifestyle GuideOnly available in Southern California and Las Vegas. KCCTLTESTW4 MARCH / APRIL 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

Smooth Celebration Retail Sizes 13.5 oz. Purchase 1: KCBLNDSHLPOO13.5-2 Blondeshell Shampoo Natural Keratin Smoothing Treatment 16 oz. KCBLNDSHLCOND13.5-2 Blondeshell Conditioner Receive FREE: KCST13.5CPOO3 Keratin Care Shampoo 1 In-salon Regimen Packette POS display KCST13.5CCOND3 Keratin Care Conditioner 6 Regimen Packette envelopes KCST13.5CCPOO3 Color Care Shampoo Each Envelope Includes 1 Each: Triple Packette (Keratin Color Care Shampoo, Keratin Color Care Conditioner, KCST13.5CCCOND3 Color Care Conditioner Infusion Keratin Replenisher) and Shower Cap1 2017 Lifestyle Guide1 Anniversary Shelf Talker5 Consumer BrochuresKCSMCLB POTENTIAL REVENUE MAKE $2,800 WITH ONE DEAL Here’s how: In one 16 oz. bottle of Natural Keratin Smoothing Treatment: 8 applications X $350 average service price = $2,800 revenue*! *Revenue based on average service price of $350 and use of 2 oz. per application. Sweis Exclusive! 20% OFF KCCTTIMEPOO13.5 Timeless Color Fade Defy Shampoo KCCTTIMECOND13.5 Timeless Color Fade Defy Conditioner SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MARCH / APRIL 2017 5

SPRING IS IN THE HAIR Fashion Week Looks Hair Ritual Trios SAVE SAVE 25% 20% Curl RitualGet The Look- NYFW‘Soft Rebel’ Styling Kit Includes 1 Each: TruCurl Curl Perfecting Shampoo 10.1 oz. TruCurl Curl Perfecting Condition 8.5 oz. TruCurl Anti-Frizz Oil 1.7 oz. FREE Fusion Card in a Clear Bag 70P0217-1 Healing RitualIncludes 1 Each: Includes 1 Each:ClearItUp Detox Shampoo 10.1 oz. Baobab Heal & Repair Shampoo 8.5 oz.RadicallySmooth Anti-Frizz Serum 5.1 oz. Baobab Heal & Repair Condition 8.5 oz.IronMaster Color & Heat Protecting Setting Spray 6.7 oz. Baobab Heal & Repair Leave-In Treatment 5.1 oz.TextureCharge Color Protect Texture + Finishing Spray 6.7 oz. FREE Fusion Card in a Clear BagHardCore Epic Hold Color Protect Hairspray 9 oz.Get the Look of Prabal Gurung Spring 2017 Brochure 75P0217-1ColorProof Reusable Mesh Bag Smooth Ritual80P0217-3 Includes 1 Each:BUY THREE, GET ONE SAVEFREE + RECEIVE 4 SUPERRICH 25% CrazySmooth Anti-Frizz Shampoo 10.1 oz.ENDS MENDER PACKETTES CrazySmooth Anti-Frizz Condition 8.5 oz.ON HANG TAGS! CrazySmooth Extreme Shine Treatment Oil 1.7 oz. FREE Fusion Card in a Clear BagStyling Savings 30P0217-1Choose From: Blonde Ritual60AHSPRAY05 HumidityRx Anti-Frizz Weatherproof Spray 5 oz. Includes 1 Each:50TEXTSPRAY06 TextureCharge Color Protect SignatureBlonde Violet Shampoo 8.5 oz. Texture + Finishing Spray 6.7 oz. SignatureBlonde Violet Condition 8.5 oz. SignatureBlonde Restorative Filler 6.7 oz.10WGSS05 WickedGood Weightless FREE Fusion Card in a Clear Bag Shine Spray 5.2 oz. 65P0217-1Salon Value up to $67.006 MARCH / APRIL 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

BUY FOUR RETAIL, SAVEGET ONE PROSIZE 25.4 OZ. UP TOOF THE SAME FREE! 33%Backbar Savings10P0217-1 SuperRich Moisture Shampoo10P0217-2 SuperRich Moisture Condition20P0217-1 SuperPlump Volumizing Shampoo20P0217-2 SuperPlump Volumizing Condition40P0217-1 ClearItUp Detox Shampoo30P0217-2 CrazySmooth Anti-Frizz Shampoo30P0217-3 CrazySmooth Anti-Frizz Condition Therapy Kits WHILE SUPPLIES LAST SAVE SuperPlump SAVE 33% SAVE Volumizing 33%SuperRich 27% BUY TWO, GET ONE FREEMoisture HeatProof & PlushLocksPurchase 1 Each: Purchase 1 Each: 50P0816-2 HeatProof Anti-Frizz BlowSuperRich Moisture Shampoo 10.1 oz. SuperPlump Volumizing Shampoo 10.1 oz. Dry Crème 6.7 oz. SuperRich Moisture Condition 8.5 oz. SuperPlump Volumizing Condition 8.5 oz. 30P0816-4 PlushLocks Leave-In Smooth 6.7 oz. Receive 1 FREE: Receive 1 FREE: NO MIX AND MATCHDaily Intensive Moisture Treatment 6.7 oz. PowderFix Texture Powder 0.53 oz.10P0117-1 20P0117-1SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MARCH / APRIL 2017 7

Beautiful & SustainableSPRING HAS SPRUNG Turn up the volume and spring in the texture with these exciting promotions!Product Highlight SAVE ALL THE TOOLS 31% YOU WILL NEED FORNEUSTYLING EXTENDER BOUNCY SPRINGRefreshing lightweight spray lets you restyle with ease STYLES.and recreate your favorite look with hot tools. Sunflowerseed extract provides heat protection while apricot Spring Style Kitkern oil smooths the cuticle and controls flyways. Purchase 1 Each: • Restyle second day hair. Mist in dry hair and neuStyling Extender 8.5 oz. brush, blow-dry or air-dry back your style. neuStyling Mousse 6.8 oz. neuVolume Shampoo 10.1 oz.• Resetting second day curly hair. De-frizz, Receive 1 Each FREE: rehydrate, redefine curls, reactivate product. neuVolume Conditioner 8.5 oz.• Polish up your kids morning hair- Limited Edition NEUMA Cotton Earth Day Bag mist on and brush through. NM-P1703-2• Heat protection, light styling hold and removes static when used with curling iron.• Smooth out wrinkles and static electricity from your clothes.• Great for prepping hair for up styles, resetting part and hairline, setting curls, breaking down old product for clean fresh hair.• Freshening up beards, for kissable fresh faces!• Gym Bag must-have, freshen your hair and your body.8 MARCH / APRIL 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

CREATE YOUR SPRING LOOK New Formula!Use this firm hold non-aerosol hairspray SAVE The new and intensified formula to createand rework it the next day with 33% definition and texture with flexible fibers.NEUMA’s ultimate styling tool,neuStyling extender. Formula has creamier texture, easier application and increased fibers. SAVE Neu & Intensified 30% Style, Set, & Re-Style BUY FOUR, GET TWO FREE Purchase 1: Purchase 4: neuControl Hairspray 6.8 oz. neuStyling Texturizer 3.4 oz. Receive 1 FREE: Receive FREE: neuStyling Extender 2.5 oz. 2 neuStyling Texturizer 3.4 oz. 1 POP Counter Tester Display NM-P1703-1 NM-P1703-3SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MARCH / APRIL 2017 9

DON’T STOP BLONDING. JUST START BLNDN. Just give us 10 washes.We created BLNDN to deal with SCtleeapn1se CSotenpdi2tion StTerpea3tthe serious damage, dryness,breakage and brassiness that Brighten You | Nourish You | Save Youcomes with constant processing. BLNDN-10WASHOur time in the chair wasn’tgoing to lessen, so our hair care Only available in Southernneeded to strengthen. BLNDN California and Las Vegaswas born as the only hair careline to focus exclusively onblondes. It repairs withoutthe weight, and tones withoutexcessive drying.We are our own customers.So for us, it’s personal.BLNDN Co-Founders, Elisa Hills & Erika McKellar POMADE BENEFITS • Water-based formula • Controls even the curliest, thickest and most unruly hair out there • Keeps hair in place and looking great all day • Use more product for increased holdClay Matte Pomade Wash & Splash KitREU032 Piglet 1.3 oz. Purchase 1 Each:REU033 Pig 4 oz. REU034 Hog 12 oz. Daily Shampoo 11.83 oz. Scrub Shampoo 11.83 oz.Fiber Pomade Receive 1 FREE:REU029 Piglet 1.3 oz. REU030 Pig 4 oz. Aftershave 3.38 oz.REU031 Hog 12 oz. RZPR12310 MARCH / APRIL 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

NEW!BLEND SALT MOUSSE Keune has expanded its newest retail line, BLEND with an amazing new mousse. This body-building product lifts, texturizes and volumizes even ultra-fine hair. Perfect for creating effortlessly sexy, big hair and rough, tousled natural waves and curls. HOW TO USE Apply a generous amount of mousse to the hair from roots to ends. Blow-dry for extra texture and volume. Style as desired. BLEND SALT MOUSSE 6.7 OZ. BUY ONE, GET ONE FREE 827201Now Available in Liters!SAVE TINTA COLOR CARE53% LITER PROMO Purchase 1: Tinta Color Care Shampoo Liter Receive FREE: 1 Tinta Color Care Conditioner Liter 2 Liter Pumps 827202SAVE BOND FUSION +48% MAGIC BLONDE BLEACH Includes: 1 Bond Fusion Salon Kit 1 Tub Magic Blonde Bleach 500 g 12 Bond Fusion Phase 3 Recharge 6.7 oz. 827301SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MARCH / APRIL 2017 11

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GENTLE ALOE SAVEBASE FORMULATED 25%FOR DAMAGEDHAIR ANDIRRITATED SCALP.Contains Creatine, which is 35%more effective than any protein orkeratin at rebuilding damaged hair.The key ingredient is BaobabFruit, which is rich in antioxidants,essential fatty acids while beinganti-allergen and anti-inflammatory.NEW!Deep Conditioner LDPC8 Tube 8.45 oz. LDPC33 Liter with Pump Prepack Savings Styling Duo SAVE Firm Hold Gel 50% SAVE Includes 1 Each: Purchase 3: 30% Finishing Hairspray 10 oz. Firm Hold Gel 8.45 oz.Nourishing Maximum Volumizing Solution 8 oz.Collection Trio Receive 3 FREE: LFSMVSPurchase 1 Each: Firm Hold Gel 8.45 oz. SAVENourish Shampoo 12 oz. 36% LFHG3+3Nourish Conditioner 12 oz. SAVEReceive 1 FREE: 25%Finishing Hairspray 10 oz. Gallon SaleL-NCDUO-FS Includes 1 Each*: Nourishing Shampoo Gallon Nourishing Conditioner Gallon LNCGL+LNSGL *Must be purchased together to qualify.14 MARCH / APRIL 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

Merchandise Makeover SAVE 20%Makeover YourMerchandisingPurchase 24 Each:Perfect hair Day Dry Shampoo 4 oz.Full Dry Volume Blast 7.5 oz.Receive 1 FREE:Product Counter Display 13(13.25” L x 6” W x 15.5” H)LP-MERCHMAKEOVERStock Up Your SAVEStyling Station 23%Purchase 5 Each: SAVE Treat Your 26% ClientsAmp2 Instant Texture Volumizer 2 oz. Purchase 6 Each:Perfect hair Day 5-in-1 Styling Treatment 4 oz. Full Shampoo 8 oz. Full Conditioner 8 oz.Blowout 5 oz. Receive 6 FREE:Flex Shaping Hairspray 7.5 oz. Travel Size Dry Volume Blast 3 oz.Full Dry Volume Blast 7.5 oz. LP-02162Receive 1 Each FREE:Additional Full-size Product for StationSalon CapeDetangling CombSpray BottleLP-02160SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MARCH / APRIL 2017 15

TURNINGHEADS,STOPPINGHEARTSBabe’s 100% Human hair is used bysalons and stylists all over the worldfor its ability to maintain a radiantand smooth texture without usingsynthetic coatings like silicone.Babe Tag (You’re It!) SAVE 45%Enjoy 3 friendly little tags with colorfuldiscounts with your purchase!Tag DealPurchase 1: Quick Pick Intro DVD Hair ParterColor Swatch Ring with 37 colorsReceive 1 FREE:Marketing Kit ($9.95 value)Intro DVD ($59.95 value)Quick Pick Hair ParterCOLORSWATCH+QP16 MARCH / APRIL 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

THROW OUT THE OLD AND BRING IN THE NEW! Spring Tester Refresher INSTANTLY COVERS GRAY FOR EXTENDED COLOR LIFE Brunette Beauty Root Concealers or Root Touch-ups BUY FIVE, GET ONE FREE TESTER MIX AND MATCH, YOUR CHOICESWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MARCH / APRIL 2017 17

SPRINGTIME SAVINGS SAVE BUY FIVE, 17% GET ONE FREE NEW! DRY TEXTURE SPRAY & 456 Lustre Shampoo 8.5 oz. NEW!HAIR FRAGRANCE OR • Lightweight invisible spray that can be used as a texturizer, dry shampoo and hair fragrance 457 Lustre Conditioner 8.5 oz. • Absorbs oil and builds incredible volume X-Tender 6 oz. and sexy texture where needed BUY THREE, • Delivers exotic fragrance to refresh hair GET ONE FREE and gives ideal finish to any style • Can be used on freshly washed or second day hairSAVE Dry Texture SAVE25% Spray & Hair 25% Fragrance 8.5 oz.Only available in Northern California and Nevada.BaBylissPRO Italo Milky MintLuminoso Dryer HairdryerBLW6350 White 2527D0V02BLBK6350 BlackBLPR6350 Purple • Quiet, lightweight and sleekBLPR6350 Pink • Features a lifetime warrantyBLO6350 Orange • Infinite heat and speed settingsBLG6350 Green • Meant to be used on allBLY6350 YellowBLBL6350 Blue 8 types of known hairConair ProChampion EuroStyler DryerC55818 MARCH / APRIL 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

CREATOR OF THE SAVE BALAY BOX® $20TheBalay BoxIncludes:1 Sunlights Professionnel Balayage Lightener (34 applications)1 Balay Paddle1 Balay Brush1 NEW Sunlights Educational DVD4 Balayage Sectioning Clips1 Balay Wrap- Short (150 applications)THEBALAYBOXBUY ONE, GET ONE 50% OFFBALAYAGECLIPS The Balayage Clips 6 pk. BALAYBRUSH The Balay Brush BALAYPADDLE The Balay Paddle BALAYWRAPLONG The Balay Wrap (Long) BALAYWRAPMEDIUM The Balay Wrap (Medium) BALAYWRAPSHORT The Balay Wrap (Short) SUNLIGHTSBALAYAGELIGHTENER Sunlights Balayage Lightener 17.6 oz. PROi Pastel Professional Hair Dryer BWP830SBAQ Aqua 88334953886 BWP830SBPK Baby PinkConvertible BWP830SBPR PurpleCollectionInterchangeable Blo Brush OriginalBarrel Styling Tools Detangler B830W-BLO/BU Blue883349700011 Tousled Waves B830W-BLO/RD Red B830WM-GR Limelight 1.25–0.75 Inch Tapered B830WM-PK Punchy Pink883349700028 Defined Curls 1 Inch Clip Neon B830WM-PR Lovin’ Lilac883349700035 Polished Curls 1.25 Inch Clip BSC830AZUP Bombshell Blue883349700042 Loose Waves 1.5 Inch Straight BWP830NOGP Coral Chic BSC830BKBP Black Out883349700059 Undone Waves 1 Inch Straight BWP830NPKP Slammin’ Sangria BSC830PRDP Viva Violet BWP830NPRP Plum Party BWP830SLVP Stone Cold SteelSWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MARCH / APRIL 2017 19

Purchase 12: BONUS SIZE Rosemary RepelSparks Colors Conditioning Spray 12 oz.Receive 1 Each FREE: ROSELISP12Tint BowlTint Brush • Proprietary blend of organic Rosemary, Citronella, Tea Tree and Geranium oils clinically proven effective to help prevent lice • Jojoba and Chamomile hydrate, moisturize and soothe the scalp • Gentle, safe and effective for daily use for the entire family • Free of sulfates, harsh chemicals and toxins • Gluten, soy, dairy and nut freeClassic SAVE Continuum 50% DealFBCL5 Full Body 5pk. BUY ONE,HBCL10 Half Body 10pk. GET ONE FREEFBCL15 Full Body 15 pk. Purchase 1: Plus Ro•Maxx 16.9 oz. FBPL Full Body 5pk. HBPL10 Half Body 10pk. Receive 1 FREE: FBPL15 Full Body 15pk. Ro•Zen 16.9 oz. DSL-ROMAXX+ROZEN20 MARCH / APRIL 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

INTRODUCTORYOFFERPermanent MiniPurchase:40 OYA Permanent Shades of Your Choice4 Lotions of your choiceReceive FREE:1 Permanent Color Strand Chart1 Color Bowl2 Color Brushes – Large1 Color Brush – Small1 Color Cape1 Color Apron1 Color Scale1 Color Application Bottle1 TimerSWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MARCH / APRIL 2017 21

STYLIST PROMOS NEW Carryall Stylist BagMoroccanoil is celebrating the passion and dedication of hairstylists with two new stylist-exclusivepromos and fantastic product savings! Get your limited-edition bag and bundle while supplies last. SAVE City Sleeker 37% Includes 1 Each: Luminous Hairspray Medium 10 oz. Heat Styling Protection 8.5 oz. Original Treatment 6.8 oz. Titanium Ceramic Hairstyling Iron Smoothing Lotion 10.2 oz Ceramic Paddle Brush Root Boost 8.5 oz. NEW Carryall Stylist Bag Volumizing Mousse 8.5 oz. Dry Texture Spray 5.4 oz. PRO1703USTailored Texture SAVE 39%Includes 1 Each:Original Treatment 3.4 oz.Hydrating Styling Cream 10.2 oz.Root Boost 8.5 oz.Texture Clay 2.6 oz.Dry Texture Spray 5.4 oz.Luminous Hairspray Strong 10 oz.NEW Carryall Stylist BagPRO1702US22 MARCH / APRIL 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

Love is in The Hair SPRING 2017 Love is in the air with the newest promotion by Moroccanoil! Featuring bestselling Shampoo and Conditioner duos plus free travel products in a limited edition cosmetic case!Curl SAVE UP TOPurchase 1 Each: 23%Curl Enhancing Shampoo 8.5 oz. HydrationCurl Enhancing Conditioner 8.5 oz.Receive 1 FREE:Curl Defining Cream 2.53 oz.PRO17SPR02USRepair Purchase 1 Each:Purchase 1 Each: Hydrating Shampoo 8.5 oz. Hydrating Conditioner 8.5 oz.Moisture Repair Shampoo 8.5 oz.Moisture Repair Conditioner 8.5 oz. Receive 1 FREE:Receive 1 FREE: Luminous Hairspray Strong 2.3 oz.Original Treatment 0.85 oz. PRO17SPR01USPRO17SPR03USSWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MARCH / APRIL 2017 23

Limited EditionMini Display Envious Beauty SetIntro Package Includes 1 Each:Purchase: neuLASH 6ml6 neuLASH 3.2 ml neuENVY Mascara 9ml3 neuLASH 6 ml Bag4 neuBROW 6 ml NEU-16148Receive FREE:1 neuLASH POP Deluxe Display1 Display Testers10 neuLASH Brochures4 neuLASH Deluxe SamplesNEU-1387424 MARCH / APRIL 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

SAVE 25% Blacklight Blue Shampoo Professional Formula 32 oz.The Ultimate SAVE SAVEKit Balaymelt 36% 20%Includes: Blacklight Cool Toned1 Blacklight Balayage Clay Lightener 0.55 lb. Blonde 1 lb.1 Blacklight Blue Shampoo Professional Formula 32 oz.6 Calura Tubes 2 oz. (2 x 6 Neutral, 1 x 7 Neutral, 1 x 7-1/7A, 2 x 9-32/9GI)1 W.O.W. Comb1 How-to Document Only available in Northern California and Nevada.SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MARCH / APRIL 2017 25

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