September - October Magazine

SEPTEMBER/OCTOBER 2017 WHAT’S INSIDE FEARLESS BEAUTY: New Launches by Moroccanoil Model Courtesy of MoroccanoilYOUR EXPERT BEAUTY RESOURCE FOR PRODUCTS, SERVICE & EDUCATION

Dear Friends, YOUR EXPERT BEAUTY RESOURCE FOR PRODUCTS, SERVICE & EDUCATION Every year, we devote our September/October issue to charitable programs and community outreach. At Salon Spotlight Sweis, we strongly believe in supporting the local community as well as charitable organizations that do J. RUSSELL! THE SALON incredible, life-changing work. In the past, we have worked with The Make-A-Wish Foundation, Susan G. PALM DESERT, CA Komen for the Cure, Miller Children’s & Women’s Hospital, and Making Strides Against Breast Cancer. Have you ever cruised down El Paso, a world-class shoppingThis year, we would like to share some information about the district in Palm Desert, whichoutstanding organizations that we will be supporting this year. is home to luxury retailers, fine eateries, art galleries andCUT IT OUT®: Salons Against Domestic Abuse personal services, includingis dedicated to encouraging salon professionals the impressive J. Russelland others to fight the epidemic of domestic Salon? The popular avenueabuse in communities across the U.S. Cut It Out originally came from humblebuilds awareness and trains salon professionals to recognize warning signs beginnings, which mostlyand safely refer clients, colleagues, friends and family to local resources. consisted of miles of sand.Salon professionals are in a unique position to recognize the signs In 1973, Meg Firestone’s father opened an apparel store on El Paso,and symptoms of abuse in their clients and co-workers. Because which became quite successful. His success allowed him to purchaseof the intimate, nurturing nature of the relationship between salon a building on the corner of El Paso and San Luis Rey. In the back of theprofessionals and their clients and co-workers, salon professionals building there was an open space just off the parking lot. In 1984, thatcan often spot signs of physical abuse that others may never see. space became a beauty salon with six stations. The first stylist to inquireFor more information visit www.probeauty.org/cutitout/. about the salon space was J. Russell. He and his team of stylists made the decision to join the salon, and he has been with the salon ever since.The Beauty Bus Foundation delivers dignity, hope Now, as the artistic director, J. Russell works alongside Meg, David andand respite to chronically or terminally ill men, Lani to run the salon, which includes 70 people – 50 stations with fullwomen and children and their caregivers through time stylists, 10 in the spa (7 manicurists and 3 skin care professionals)grooming services and pampering products. The as well as maintenance, customer support and 5 receptionists.organization accomplishes their mission through: The salon attracts a diverse staff and multi generational customers,• In-Home Beauty and Grooming Services: Beauty Bus’ core from locals to seasonal visitors and moms to children. Meg explains program provides in-home beauty and grooming services, free that she and J. Russel are very close to the team and understand of charge, to patients whose illness or condition prevents their strengths and weaknesses as salon professionals. This allows them from accessing a salon or spa and their caregivers. them to appropriately match stylists with clients and help young stylists build their clientele. The salon receives approximately• Pop-Up Salons: Beauty Bus creates Pop-Up Salons where patients and 250 walk-ins per month with the goal of rebooking them. caregivers receive a variety of complimentary beauty and grooming services in a setting that promotes support and serenity. Meg offers her advice to young stylists: “Make sure that you love the business and stay on top of your training.”To get involved visit www.BeautyBus.org. As a salon that requires mandatory training, J. Russell enjoys andHappy Hats works to uplift the spirits, appreciates the classes and trainings offered by Sweis, in addition toenrich the lives and ease the fears of the samples and customer service support. J. Russell was one of thehospitalized children fighting cancer and original salons to take on Moroccanoil through Sweis about eight yearsother life-threatening illnesses. They work ago. The salon also raves about their Sweis sales rep, Jessica Hannahwith 63 hospitals nationwide as well as nine emergency rooms. By providingfun, whimsical hats along with an educational story/activity book with For more information on J. Russell Salon, visit JRusselltheSalon.com.crayons, Happy Hats helps to shift patients focus away from their discomfortand pain. For more information visit www.HappyHatsForKids.org.We know that there are so many worthwhile organizations out theredoing great work to help. We’d love for you to get to know theseorganizations on a deeper level; however, we’d also like to hear aboutthe causes that you feel personally connected to. Please share withus which organization has moved you and is dear to your heart.Sincerely,Karl Sweis2 SEPTEMBER /OCTOBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

Education Spotlight SHOP BY BRANDMOROCCANOIL BEAUTIFUL ALOXXI................................. PG 14 & 15BUSINESS SUMMIT BABE........................................... PG 22 BRAZILIAN BLOWOUT................. PG 18Sweis Inc. Professional Salon & COLORPROOF ......................PG 8 & 9Spa Products invited 150 salon HYDROPEPTIDE ......................... PG 24professionals from California and KERATIN COMPLEX ............... PG 6 & 7Nevada for a full day of business KEUNE ..................................PG 10 & 11building and artistic education LIVING PROOF ..................... PG 16 & 17with Moroccanoil’s Nancy Dobell, LOMA ................................... PG 12 & 13Senior Director of Business and MOROCCANOIL ................... PG 4 & 5Brand Development, Robert Ham, NEULASH ....................................PG 23Global Director of Education and NEUMA ....................................... PG 19Kevin Hughes, Artistic Director. OLIGO ........................................PG 23The event was held at an exclusive venue in Irvine, CA. Stylists and REUZEL ...................................... PG 20salon owners were impressed by the quality of practical business SWEIS STORES............................ PG 28and branding information, the dynamic artistic demonstration, as PRODUCT CLUB ........................ PG 26well as the networking and relationship-building opportunities. SAINTS & SINNERS ...................... PG 21 STYLE EDIT ................................. PG 25“I learned how to market better and how to get the attention of SUNLIGHTS BALAYAGE .............. PG 26buyers. I loved Nancy’s bluntness and that she spoke from the THERMAFUSE ............................. PG 24consumer viewpoint.” Serena Joyner, Salon Studios Palm Desert, CA. TOOLS & SUNDRIES....................PG 27 VERB .......................................... PG 26“I’m on fire - I’m so inspired! I gave Nancy a standingovation.” Chadda Rhu, Icon Salon & Spa Las Vegas, NV.“The seminar was a thump on the head for people who don’tlike to sell.” Teresa Togo, Hue Salon & Spa Las Vegas, NV.Kevin Hughes and Robert Ham presented eight models with stylesand haircuts from Moroccanoil’s new Tradition of Beauty Collection,including a new twist on the top knot style with a faux bang. Theartists shared product and styling tips with the audience, as wellas techniques and helpful suggestions for working with clients.“As a family-owned business, Sweis strives to demonstrate, throughour educational opportunities and our level of service, that we areworking hard to serve as a valuable and trusted resource for oursalon partners. I believe that we effectively communicated this atthe Moroccanoil Business Summit,” shares Karl Sweis, Presidentof Sweis, Inc. Professional Beauty Distributor. “We received verypositive feedback from guests who were grateful for the informationand excited to put it into action to improve their business practices.”SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 SEPTEMBER /OCTOBER 2017 3

STYLIST PROMOMoroccanoil is celebrating the passion and dedication of hairstylists with twonew stylist-exclusive promos and fantastic product savings! Get your limitededition bag and bundle with brand-new spray bottle while supplies last.Fall Blowout Bag Bag to BasicsPurchase 1 Each: Purchase 1 Each:Root Boost 8.5 oz. Moroccanoil Treatment 3.4 oz.Luminous Hairspray Medium 10 oz. Smoothing Lotion 10.2 oz.Texture Clay 2.6 oz. Volumizing Mousse 8.5 oz.MO2000 Hair Dryer Dry Texture Spray 5.4 oz.Ceramic Paddle Brush Receive 1 Each FREE*:Receive 1 Each FREE*: Luminous Hairspray Strong 10 oz.Moroccanoil Treatment 6.8 oz. NEW Moroccanoil Spray BottleHydrating Styling Cream 10.2 oz. Carryall Stylist BagBeach Wave Mousse 5.8 oz.NEW Moroccanoil Spray Bottle PRO1720USCarryall Stylist Bag *All products for professional use only.PRO1721US*All products for professional use only.OCTOBER ONLY Luxury at Your Fingertips Hand Cream Intro INTRODUCING THE SPA-FAVORITE Purchase 7: MOISTURIZER IN A DISPLAY EXCLUSIVELY FOR Hand Cream Fragrance Originale 2.5 oz. PROFESSIONAL SALONS! Receive 1 Each FREE: As seen – and experienced – at Hand Cream Fragrance Originale 2.5 oz. Tester leading spas and high-end retailers, POS Display Moroccanoil Hand Cream is now PRO1712US available to salons for retail sale.4 SEPTEMBER /OCTOBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

Holiday Retail! STYLE WITH CONFIDENCE GIFT PACKS WITH TWO NEW LAUNCHES BY MOROCCANOIL!Adore Astonish NEW!Purchase 1 Each: Purchase 1 Each:Hydrating Shampoo 8.5 oz. Moisture Repair Shampoo 8.5 oz.Hydrating Conditioner 8.5 oz. Moisture Repair Conditioner 8.5 oz.Receive 1 Each FREE: Receive 1 Each FREE:Hydrating Styling Cream 2.53 oz. Moroccanoil Treatment 0.85 oz.Holiday 2017 Box Holiday 2017 BoxPRO17HOL01US PRO17HOL03USAmaze Enchant Protect Protect & & Perfect Perfect IntroPurchase 1 Each: Purchase 1 Each: Sampler Purchase 6 Each:Extra Volume Shampoo 8.5 oz. Smoothing Shampoo 8.5 oz. Purchase 1 Each:Extra Volume Conditioner 8.5 oz. Smoothing Conditioner 8.5 oz. Perfect Defense 6 oz. Perfect Defense 6 oz. Mending Infusion 2.53 oz.Receive 1 Each FREE: Receive 1 Each FREE: Mending Infusion 2.53 oz. Receive FREE:Root Boost 2.55 oz. Smoothing Lotion 2.53 oz. Receive 1 FREE:Holiday 2017 Box Holiday 2017 Box 1 Perfect Defense 6 oz.* Detangling Comb 1 Mending Infusion 2.53 oz.*PRO17HOL02US PRO17HOL04US 6 Perfect Defense Bonus MOR-PROTECTPERFECTSMPLR Size Consumer Samples 1 Protect & Perfect Counter Card PRO1726US *For professional use only.Moroccanoil Moroccanoil PERFECT DEFENSETreatment Ornament Candle Perfect Defense helps maintain healthy hair by protecting against theChoose From: Capture the spirit of the holiday damaging effects of hot tools up to 450°F/230°C. The weightless, season with this candle that is argan oil-infused spray can be layered with any other styling product,PRO1622US Original Treatment delicately fragranced with thePRO1722US Treatment Light Signature Moroccanoil Scent. and its dry spray formulation is perfect for second-day touch-ups. BLCDLMO200US MENDING INFUSION Can’t beat ‘em? Bind ‘em! Mending Infusion is a lightweight, instantly-absorbing finisher that helps to align and soften dry, brittle ends. The argan oil-infused formula helps seal split ends, nourish and strengthen for a smooth, fresh-cut appearance.SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 SEPTEMBER /OCTOBER 2017 5

CELEBRATE THE SEASONGet Creative Give your clients statement smooth hair this holiday season and grow your business withPurchase: our revenue building opportunities.5 Metamorfix Extreme Direct Pigments 1.35 oz. (Your Choice) End the1 It’s a Blonde Thing Lightening Tub 1 lb. Year with an Anniversary ShotReceive 1 Each FREE: Purchase:Metamorfix Multi-Purpose Color Perfector 18.6 oz.It’s a Blonde Thing Developer 20 Vol. 32 oz. 18 KeraHold Shades 3.5 oz. (Your Choice)Lifestyle Guide 12 KeraBrilliance Shades 2 oz. (Your Choice)KCCTGETCR Receive 1 Each FREE: Keratin Sidekick: KeraHold Developer 20 Vol. 32 oz. Timeless Edition Demi-Glaze Activator 32 oz. Vitalshot Bond Rebuilder 10 pk. Purchase 3: Metamorfix 2-in-1 Barrier + Stain Removal Cream 5 oz. Mixing Bowl Timeless Color Fade-Defy Shampoo 13.5 oz. Application Brush Metal Tube Key Receive 3 at 20% OFF: Lifestyle Guide Timeless Color Fade-Defy Conditioner 13.5 oz. KCCTENDYR KCSDKCKS-TMLSame Day Keratin TreatmentKeratin KeratinPersonalized Blow Personalized BlowOut Liter Promo Out 16 oz. PromoPurchase 1: Purchase 1:Personalized Blow Out Same Day Keratin Treatment Liter Personalized Blow Out Same Day Keratin Treatment 16 oz.Receive 1 FREE: Receive 1 FREE:PicturePerfect Hair Bond Sealing Masque Liter PicturePerfect Hair Bond Sealing Masque 16 oz.KCPBOLTRPR KCPBO16PR Only available in Southern California and Las Vegas. SWEISINC.COM6 SEPTEMBER /OCTOBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717

Statement SmoothSalon EditionPurchase 1:Natural Keratin Smoothing Treatment LiterReceive FREE:2 In-Salon Regimen Displays- 6 Envelopes Included in Each Display Each Envelope Includes 1 Each: Triple Packette (Keratin Color Care Shampoo, Keratin Color Care Conditioner, Infusion Keratin Replenisher)1 Smoothing Therapy Quick Guide BrochureKCSTSM-SLNStylist Edition Holiday Retail!Purchase 1: Gift Collection: Holiday EditionNatural Keratin Smoothing Treatment 16 oz. Purchase 1 Each:Receive FREE: Keratin Color Care Shampoo 13.5 oz.3 Keratin Color Care Travel Valet 3 oz. Keratin Color Care Conditioner 13.5 oz.1 Smoothing Therapy Quick Guide Brochure Receive 1 FREE:KCSTSM-STY Infusion Keratin Replenisher 2.5 oz. Vanilla Bean Deep KCGCHOL17 Conditioner 7 oz. BUY FIVE, GET ONE FREE KCHYPRTYSWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 SEPTEMBER /OCTOBER 2017 7

SHINY & BRIGHT HOLIDAY GIFTSHoliday Mini The perfect gift always delivers a little bitMiracles of sparkle and a whole lot of shine. StockPurchase 4: up on these great holiday retail items!Travel Sizes 2 oz. SuperPlump Holiday KitReceive 1 FREE: Purchase 1 Each:ColorProof “California” Cosmetic Bag SuperPlump Volumizing Shampoo 10.1 oz.Choose From: SuperPlump Volumizing Condition 8.5 oz.SuperRich Moisture Shampoo Receive 1 FREE:SuperRich Moisture ConditionSuperPlump Volumizing Shampoo TextureCharge Color ProtectSuperPlump Volumizing Condition Texture + Finishing Spray 6.7 oz.CrazySmooth Anti-Frizz ShampooCrazySmooth Anti-Frizz Condition 80P0917-2SignatureBlonde Violet ShampooSignatureBlonde Violet Condition SuperRichTruCurl Curl Perfecting Shampoo Holiday KitTruCurl Curl Perfecting ConditionBaobab Heal & Repair Shampoo Purchase 1 Each:Baobab Heal & Repair ConditionClearItUp Detox Shampoo SuperRich Moisture Shampoo 10.1 oz. SuperRich Moisture Condition 8.5 oz.NO MIX & MATCH Receive 1 FREE: Therapy System Kits HumidityRx Anti-Frizz Weatherproof Spray 5 oz. 80P0917-1TruCurl Baobab CrazySmooth Heal & Holiday KitPurchase 1 Each: Repair Purchase 1 Each:Curl Perfecting Shampoo 10.1 oz. Purchase 1 Each:Curl Perfecting Condition 8.5 oz. CrazySmooth Anti-Frizz Shampoo 10.1 oz. Shampoo 8.5 oz. CrazySmooth Anti-Frizz Condition 8.5 oz.Receive 1 FREE: Condition 8.5 oz. Receive 1 FREE:CurlyLocks Color Protect Receive 1 FREE: Curl Mousse 9 oz. HeatProof Anti-Frizz Blow Dry Crème 6.7 oz. Leave-In Treatment 5.1 oz.70P0817-1 80P0917-3 75P0817-18 SEPTEMBER /OCTOBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

Fall in Love with Body NEW!SuperPlump Whipped Textured WavesBodifying MousseHOLD: 6 SHINE: 5• Salt-free, heat-activated, ultra-rich crème mousse designed for color-treated hair• Panthenol nourishes and keeps strands soft while providing a powerful boost of volume and shine• Rice Extract instantly delivers all-over body and fullness• H2O Polymer provides shape and maintains flexible style memory• Flexshield Technology combined with Advanced Color Last System provides color and heat protection• White Nectarine, Peony and Citrus EssenceSuperPlump WhippedBodifying MousseBUY THREE, GET ONEFREE + ONE EASEL CARDChoose From:20P0817-1 9 oz.20P0817-2 2 oz.Style Stock Up Fall Texture Tool KitBUY THREE, BackbarGET ONE FREE Savings Purchase 1 Each:Choose From: 64 OZ. WITH PowderFix Texturizing Powder 0.53 oz. A FREE PUMP! FiberBlast Texture Crème 2.5 oz.50P0817-1 RuleBreaker Firm Flexible Wax 1.7 oz. UltraMarathon Strong Hold Color Protect Hairspray 9 oz. Choose From: SuperRich Split Ends Mender Packette 0.25 oz.50P0817-2 CraftingPomade Texture + Hold + Shine 1.7 oz. 10P0817-1 SuperRich Moisture Shampoo Receive 1 FREE:NO MIX & MATCH 10P0817-2 SuperRich Moisture Condition ColorProof Shower Cap Get-the-Look Tips & Tricks 65P0817-1 SignatureBlonde Violet Shampoo 80P0817-1 65P0817-2 SignatureBlonde Violet ConditionSWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 SEPTEMBER /OCTOBER 2017 9

HOLIDAY GIFTS So Pure Relax & Recover Includes 1 Each: Recover Shampoo 8.5 oz. Recover Conditioning Spray 6.8 oz. Moroccan Argan Oil Light 1.5 oz. Custom Candle 6 oz. 877201 Stuff Those Stockings! BUY ANY TWO TRAVEL SIZE PRODUCTS, GET ONE FREE Holiday DuosCare Tinta Care Satin Oil So PureColor Care Moisturizing Includes 1 Each:Includes 1 Each: Includes 1 Each: Satin Oil Shampoo 10.1 oz.Tinta Color Care Shampoo 10.1 oz. Satin Oil Conditioner 8.5 oz. Moisturizing Shampoo 8.5 oz.Tinta Color Care Conditioner 8.5 oz. Moisturizing Conditioner 6.8 oz. 877102877101 87710310 SEPTEMBER /OCTOBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

Care Savings Create Your BLENDTintaColor CareBUY SIX RETAIL,GET ONELITER FREE!Choose From:857203 Tinta Color Care Shampoo857204 Tinta Color Care ConditionerNO MIX & MATCHGimmeThat Volume!Includes 1 Each:Absolute Volume Shampoo 10.1 oz.Absolute Volume Conditioner 8.5 oz.Absolute Volume Mousse 6.7 oz.Velcro Rollers 4 pk.857205Complete BLEND +Care Bag HairdryerIncludes 1 Each: Purchase 17:Absolute Volume – Volume Mousse 6.7 oz. BLEND Products (Your Choice)Satin Oil – Oil Milk 4.7 oz.Vital Nutrition Porosity Filler 0.8 oz. Receive 1 FREE:Vital Nutrition Thermal Cream 4.7 oz.Cosmetic Bag Keune Ceramic Ball Dryer847101 857201SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 SEPTEMBER /OCTOBER 2017 11

HOLIDAY GIFTSLomatherapy CandlesChoose From:LTCLCNDL Clove InsightLTVDCNDL Vanilla DreamsLTSCCNDL Spicy CitrusLTCRCNDL Cranberry RomanceLTPPCNDL Pear PleasuresTRAVEL TRIOS Stylist Holiday Bag Moisturizing Includes 1 Each: Includes 1 Each: Moisturizing Shampoo 12 oz. Moisturizing Treatment 12 oz. Moisturizing Shampoo 3 oz. Finishing Spray 10 oz. Moisturizing Conditioner 3 oz. Volumizing Foam 8 oz. Calming Créme 3 oz. Calming Créme 8 oz. Maximum Volumizing Solution 8 oz. LTRIO-MC Nourishing Oil Treatment 4 oz.Styling L-IN-BagIncludes 1 Each:Maximum Volumizing Solution 3 oz.Calming Créme 3 oz.Smoothing Créme 3 oz.L-TRIO-STYLING3 Client Favor Sample TriosDaily Moisturizing Nourishing StylingIncludes 1 Each: Includes 1 Each: Includes 1 Each: Includes 1 Each:Daily Shampoo 0.5 oz. Moisturizing Shampoo 0.5 oz. Nourishing Collection 0.5 oz. Maximum Volumizing Solution 0.5 oz.Daily Conditioner 0.5 oz. Moisturizing Conditioner 0.5 oz. Nourishing Conditioner 0.5 oz. Calming Créme 0.5 oz.Maximum Volumizing Solution 0.5 oz. Calming Créme 0.5 oz. Deep Conditioner 0.5 oz. Smoothing Créme 0.5 oz.L-DC-FAVOR L-MC-FAVOR L-NC-FAVOR L-STY-FAVOR12 SEPTEMBER /OCTOBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

Good for Hair and SkinMoisturizingCollectionPackPurchase 1 Each:Moisture Shampoo 12 oz.Moisture Treatment 12 oz.Receive 1 FREE:Calming Créme 0.5 oz.LMCRETAILDUO+SAMPLEStyling Duo Finishing Salon IntroVolume Pack Hairspray 10 oz. FortifyingIncludes 1 Each: BUY ONE, Repairative Tonic GET ONE FREE!Volumizing Foam 8 oz. Purchase 12:Maximum Volumizing Solution 8 oz. LFSBOGO Fortifying Repairative Tonic 4.25 oz.L-VF-MVS Receive FREE:NEW SIZE! New Price Moisturizing Gallons 1 Counter Display LF-PASTE3 Forming Paste 3 oz. 12 Fortifying Repairative Tonic Sample 0.5 oz. Includes 1 Each: 1 Fortifying Repairative Tonic Liter LF-PUTTY3 Fiber Putty 3 oz. Moisturizing Shampoo Gallon LFRT99+LITER LC-POMADE3 Créme Pomade 3 oz. Moisturizing Treatment Gallon LMTGL+LMSGLSWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 SEPTEMBER /OCTOBER 2017 13

HOLIDAY Volumizing HydratingBOXED SETS Set SetGive clients the gift of unbelievably healthy and manageable hair at home with Purchase 1 Each: Purchase 1 Each:these holiday hair sets. Each box comes with a shampoo and conditioner to addressspecific hair concerns, plus a FREE WET BRUSH that detangles knots like magic. Volumizing Shampoo 10.1 oz. Hydrating Shampoo 10.1 oz. Volumizing Conditioner 10.1 oz. Hydrating Conditioner 10.1 oz. Receive 1 FREE: Receive 1 FREE: Wet Paddle Brush Wet Paddle Brush PR1710-VCD PR1710-HCD Essential 7 Set Purchase 1 Each: Cleansing Oil Shampoo 10.1 oz. Treatment Conditioner 10.1 oz. Receive 1 FREE: Wet Paddle Brush PR1710-E7CD Reparative Set Purchase 1 Each: Reparative Shampoo 10.1 oz. Reparative Conditioner 10.1 oz. Receive 1 FREE: Wet Paddle Brush PR1710-RCD14 SEPTEMBER /OCTOBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

Perfect Pairs20 Volume BlueDeveloper withColourPrimePurchase 1:ColourPrime Pre-Color Treatment 10 oz.Receive 1 FREE:20 Volume Blue Developer LiterALO-PCT+DVB2040 Volume BlueDeveloper withColourLockPurchase 1:ColourLock Post-Color Finisher 16 oz.Receive 1 FREE:40 Volume Blue Developer LiterALO-PCT+DVB40 Essential 7 Oil StylersLeave-In Dry Oil RestorativeConditioning Shine Mist Hair SerumCream 6.8 oz. 5 oz. 3.4 oz.CLE7LV200 STE7SS100 STE7S100ASWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 SEPTEMBER /OCTOBER 2017 15

Meet the New New NEW LOOK!Style Lab Style Lab Innovations Style Lab New Purchase 5 Each: Products Booth Purchase 5 Each: Renter Promo Prime Style Extender 5 oz. Blowout 5 oz. New Look! Blowout 5 oz. Purchase 2 Each: T.B.D. Multi-Tasking Styler 5 oz. New Look! T.B.D. Multi-Tasking Styler 5 oz. Texture Mist 5 oz. Control Hairspray 7.5 oz. Blowout 5 oz. Flex Hairspray 7.5 oz. Molding Clay 1.7 oz. T.B.D. Multi-Tasking Styler 5 oz. Control Hairspray 7.5 oz. New Look! Control Spray 7.5 oz. Amp2 Texture Volumizer 2 oz. Receive FREE: Molding Clay 1.7 oz.. Molding Clay 1.7 oz. New Look! 1 Set of the Above Products for Station Use LP-02226 Receive FREE: 1 Insert (8.5” x 11”) 1 Insert (5” x 7”) 1 Set of the Above Products for Station Use 4 Style Lab Launch Books 1 Salon Cape 4 Prescription Pad Easels 1 Spray Bottle 4 Mirror Clings 1 Counter Product Display 1 Counter Product Display Insert LP-02231 1 Insert (8.5” x 11”) 1 Insert (5” x 7”) 4 Style Lab Launch Books 4 Prescription Pad Easels 4 Mirror Clings LP-02229 Bundle KitDry ShampooBundle KitIncludes 1 Each:Dry Shampoo 4 oz.Dry Shampoo 1.8 oz.LP-0218816 SEPTEMBER /OCTOBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

STYLE SMARTER RAISE YOUR STYLING IQ AND UNLEASH YOUR ARTISTRY TO CREATE LOOKS THAT LAST WITH STYLE LAB.SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 SEPTEMBER /OCTOBER 2017 17

COLOR WITHOUT DAMAGE KITSb3 Bond b3 Large b3 Demi b3 BondBuilder Introductory Permanent Builder RetailInspired Kit Kit Conditioner Revenue Kit KitIncludes: Purchase: Purchase 4 Each: Purchase 1:1 Bond Builder Pro Size 16.9 oz. 1 Bond Builder Pro Size 16.9 oz. Color Care Shampoo 12 oz.1 Bond Builder Demi Prepack 2 Color Care Shampoo 12 oz. Demi Permanent Conditioner Liter Color Care Conditioner 12 oz.2 Color Care Shampoo 12 oz. 2 Color Care Conditioner 12 oz. Instant Restore & Protect Reconstructor 6 oz.2 Color Care Conditioner 12 oz. 2 Instant Restore & Protect Reconstructor 6 oz. Receive 1 Each FREE:2 Instant Restore & Protect Reconstructor 12 oz. Receive 1 Each FREE:1 Color Bowl Receive 1 Each FREE: Bond Builder 4 oz.1 Color Brush Dosage Syringe Color Care Shampoo 12 oz.1 Apron Color Care Shampoo 12 oz. Color Applicator Brush Color Care Conditioner 12 oz.3 Mirror Clings Color Care Conditioner 12 oz. Color Bowl Instant Restore & Protect Reconstructor 6 oz.3 Wall Charts Instant Restore & Protect Reconstructor 6 oz.1 Easel Cards 3 pk. Color Bowl BB3700 BB38201 4-paneled Easel Card Color Applicator Brush1 Window Decal Marketing MaterialsBB3800 BB350018 SEPTEMBER /OCTOBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

FALL FOR NEUSTYLING FALL FRESHFIRM HOLD GEL STYLINGA super hold gel that provides long-lasting style support What’s better than NEUMA products...with maximum shine, flexible control and all-day hold. neuPromotions, of course! Time to stock up and save neuStyling Firm with these neuStyling and neuControl bundles. Hold Gel 6.8 oz. BUY FOUR, Savings Bundles GET TWO FREE Calm, Cool NM-FIRMGEL4+2 & Collected GET THE LOOK Purchase 1 Each: neuStyling Firm Hold Gel was worked through neuStyling Gelée 8.5 oz. the hair to prep for loose finger waves. Place neuMoisture Instant Fix 6.8 oz. client under a hood dryer, then brush it out. Receive 1 Each FREE: By Meleesa Luna from the NEUMA National Design Team neuControl Firm 2 oz.In Control NEUMA Lunch BagBUY FOUR,GET TWO FREE NM-P1709-2Choose From: Serious StyleNM-NEUCONTROLMED4+2 neuControl Medium 6 oz. Purchase 1 Each:NM-NEUCONTROLFIRM4+2 neuControl Firm 6 oz. neuStyling Pomade 1.8 oz.NO MIX & MATCH neuStyling Clay 1.8 oz. Receive 1 Each FREE: reNeu Shampoo 2.5 oz. NEUMA Lunch Bag NM-P1709-2SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 SEPTEMBER /OCTOBER 2017 19

HOLIDAY Fiber DirtyGIFT PACKS Dozen Wash & Scrub Purchase: Includes 3 Sets: 6 Fiber Pigs 4 oz. 4 Fiber Piglets 1.30 oz. Daily Shampoo 11.83 oz. Daily Conditioner 11.83 oz. Receive 1 Each FREE: Scrub Shampoo 11.83 oz. Fiber Hog 12 oz. HOLWASH Delft TrayGroom & Grow REU-FIBERSUBeard Duo DegreaseIncludes 3 Sets: Travel KitsBeard Balm 1.3 oz. Includes 6 Sets:Beard Foam 2.36 oz. Daily Shampoo 3.38 oz.HOLGROOM Daily Conditioner 3.38 oz. Scrub Shampoo 3.38 oz. Shave & Splash RUEDEG Includes 3 Sets: Fall Intros Shave Cream 3.38 oz. Aftershave 3.38 oz. Groom Box HOLSHAVE GROOMBOX Lard Box LARDBOXPiggy Back Beard BoxIncludes 1 Each: BEARDBOXPig 4 oz. Please contact your Sweis Sales Consultant for Intro details.Receive 1 FREE:Piglet 1.3 oz.Choose From:PIGGYBACKFIBER FiberPIGGYBACKCLAY Clay MattePIGGYBACKPINK PinkPIGGYBACKBLUE Blue20 SEPTEMBER /OCTOBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

DIVINE HAIR CAREMOISTURE SHAMPOO Pro-Size DuoA sulfate-free shampoo ideal for chemically treated, Includes 1 Each:frizzy, thermally damaged, dry, curly, unruly, coarsehair types or anyone searching for moisture, brilliant Velvet Divine Moisture Shampoo 25 oz.shine, smooth condition and manageability. Velvet Divine Daily Conditioner 25 oz.DAILY CONDITIONER SS-PRODUO750MLIdeal for chemically treated, frizzy, thermallydamaged, dry, unruly, curly, coarse moisturestarved hair types or anyone searching forbrilliant shine, moisture, condition andmanageability while eliminating frizz.ASK YOUR SALES CONSULTANT HOW TO BECOME A SINNERGY SALON™SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 SEPTEMBER /OCTOBER 2017 21

HAIR EXTENSION KITS WE’VE GOT ALL THE TOOLS YOU NEED, BOXED UP AND READY TO GO! BUY ANY KIT AND GET 50% OFF YOUR ONLINE CERTIFICATE!Deluxe Starter KitIncludes 1 Each: Microbeads Dark Chocolate 100 pk. Fusion Practice Hair 4 pks.Color Swatch I-Tip Practice Hair 2 pks.Extension Brush Flat Tip Practice Hair 2 pks.Dry Shampoo Tape In Practice Hair 4 pks.Quickpick Regular Pro DiscsEducation Manual Rebonds Clear 25 pk.Tape Remover Fusion Melting ConnectorFusion Remover Fusion CutterReplacement Tape Fusion Go BeltSingle Sided Tape Velcro Hair GrippersLoop Tool 50% Off Online Education CouponClassic Hair Extension ToolDeluxe Hair Extension ToolDELUXESTARTERKIT More Starter KitsTape-In Beaded FusionStarter Kit Starter Kit Starter KitTAPE-INKIT I-TIPKIT FUSIONKITPlease contact your Sweis Sales Consultant for Intro details.22 SEPTEMBER /OCTOBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

Calura Volumizing Powder 0.32 oz. OCVPNEW! NEW!Intense Blacklight NEW!Neutral DeveloperKit 4-Pack Intense Ash KitIncludes: Includes 1 Each Liter: Includes:1 3 Intense Neutral 2 oz. 10 Volume1 4 Intense Neutral 2 oz. 5 All 11/AA Shades (Levels 4-8) 20 Volume2 5 Intense Neutral 2 oz. 5 All 18/AB Shades (Levels 3, 5-8) 30 Volume2 6 Intense Neutral 2 oz. 1 Shade Selector Sheet 40 Volume2 7 Intense Neutral 2 oz. 1 All New Oligo Wall Chart1 8 Intense Neutral 2 oz. OGBLD4PACK1 9 Intense Neutral 2 oz. OCCIAK1 All New Oligo Wall Chart Only available in Northern California and Reno.1 Shade Selector SheetOCCINK HOLIDAY LASH AND BROW DUETS neuLASH 3.2 ml Includes 1 Each: neuLASH Lash Enhancing Serum 3.2 ml neuBROW Brow Enhancing Serum 2 ml NEU-16168 neuBROW 6 ml Includes 1 Each: neuBROW Brow Enhancing Serum 6 ml neuLASH Lash Enhancing Serum 2 ml NEU-16169SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 SEPTEMBER /OCTOBER 2017 23

Hairspray 10 oz. BUY FIVE, GET ONE FREETote Bag Promos DC170020 Uphold Classic Line DH170006 HeatSmart Liter DuosPlease contact your Sweis SalesConsultant for Promo details. NO MIX & MATCH Choose From: DC170021 Classic Shampoo F450 Liter TFMLD Moisture Shampoo & Condition DC170022 Classic Stylers Duo DF170006SO F450 DH170007 HeatSmart Includes 1 Each: TFVLD Volume Shampoo & Condition TFCCLD Color Care Shampoo & ConditionOnly available in Northern California and Nevada. F450 Smooth Balance Shampoo TFTDLD Thermadan Shampoo & Condition F450 Smooth Balance Condition TFSBLD The Fab Four Includes 1 Each: Miracle Mask 0.5 oz. Radiance Mask 0.5 oz. Rejuvenating Mask 0.5 oz. Balancing Mask 0.5 oz. HPRFFMSNimni Cream 5x Power Defend Peel Your GlowSignificantly improve the appearance 7 Treatment Pads Includes 1 Each:of skin’s fullness and elasticity. HPR5XPP7 Solar Defense Tinted 0.5 oz. HPRNC50ML 1.7 oz. Solar Defense Non-Tinted 0.5 oz. HPRNC15ML 0.5 oz. HPRSDDYG24 SEPTEMBER /OCTOBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

TRY IT. LOVE IT. SELL IT. New Black Shade! NEW! NEW! AVAILABLE IN OCTOBER!Little Black Black RootBox Display Concealer 2 oz. BUY TWO, GET ONEPurchase: FREE TO DEMO3 Black Root Touch-ups STE-3500K5 Black Root Concealers Black RootReceive 1 Each FREE: Touch-Up 0.13 oz. BUY TWO, GET ONEBlack Root Touch-Up Tester FREE TO DEMOBlack Root Concealer TesterShelf Talker Set 2 pk. STE-6900KSTE-COL01SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 SEPTEMBER /OCTOBER 2017 25

The Essential Fall StylingBalay Tools for PaintingBox VBCOD236US Leave-In Mist 8 oz. Balayage! VBGO60US Ghost Oil 2 oz.Includes: VBHSSH230US Strong Hairspray 7 oz. VBHYDMK195US Hydrating Masque 6.8 oz.1 Sunlights Professionnel Balayage VBSS186US Sea Spray 6.3 oz. Lightener (34 applications) VBVS236US Volume Spray 8 oz.1 Balay Paddle1 Balay Brush1 NEW Sunlights Educational DVD4 Balayage Sectioning Clips1 Balay Wrap- Short (150 applications)THEBALAYBOX Embossed Pre-Cut Foil 400 Count, 5” x 8” EF400-SL Silver EF400-PW Periwinkle EF400-FS FuchsiaColor Stain FoilRemover Assistant100 Count, XL Pads FA-400CSR-100 Only available in Southern California and Nevada.26 SEPTEMBER /OCTOBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

TOOLS & SUNDRIESMOROCCANOIL A Splash of ColorProfessional BABYLISSPROSeries Tourmaline ItaloCeramic Dryer Luminoso DryersSTYDRYER BLW6350 WhiteMOROCCANOIL BLBK6350 Black BLPR6350 PurpleProfessional Series Titanium BLPR6350 PinkCeramic Hairstyling Iron BLO6350 Orange BLG6350 GreenSTYIRON13 BLY6350 Yellow BLBL6350 BlueKERATIN COMPLEX CONAIR PRO ELCHIMHydraDry Dual Champion 8th Sense DryerIon + Ceramic 1900 Watt EuroProfessional Styler Dryer 2527D0201 Black & Icy SilverSmoothing Dryer 2527D0202 Black & Sunset Copper C558 2527D0V01 Red LipstickKCHYDRY 2527D0V02 Milky MintKERATIN COMPLEX KERATIN COMPLEX ELCHIMTransformer Stealth V Next-Generation 3900 FiftiesInterchangeable Digital Smoothing + Ionic DryerStyling Rod Straightening Iron 2497C0G03KCTRWND KCSTEALTHVSWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 SEPTEMBER /OCTOBER 2017 27

CHECK OUTTHE SELECTIONCOME SHOP WITH OURKNOWLEDGEABLE STORESTAFF AND EXPLORE ALL OFTHE BRANDS WE HAVE TO OFFER.WE HOPE TO SEE YOU SOON!FIND A STORE NEAR YOU:TORRANCE LAKE FOREST ENCINO VEGAS EAST23760 Hawthorne Blvd. 23784 Mercury Rd. 15605 Ventura Blvd. 8810 S Maryland Pkwy. Ste 100Torrance, CA 90505 Lake Forest, CA 92630 Encino, CA 91436 Las Vegas, NV 89123877.633.1717 949.587.1514 818.386.0304 702.754.1235RENO SAN DIEGO SAN JOSE VEGAS WEST4950 Kietzke Lane #101 1400 Camino De La Reina 848 E. Gish Rd. #2 2550 S. Rainbow Blvd.Reno, NV 89509 San Diego, CA 92108 San Jose, CA 95112 Las Vegas, NV 89146888.478.4481 619.294.3040 702.902.2434 Offers available while supplies last. Prices are subject to change without notice. We reserve the right to limit the quantities and correct pricing errors. Illustrations may not reflect the actual size of the product for sale. No reproduction is allowed without written permission from Sweis, Inc. © 2017 SWEIS, Inc. SWEISINC.COM SOUTHERN CALIFORNIA & NEVADA 877.633.1717 NORTHERN CALIFORNIA & NEVADA 888.478.4481