Presentation Magoi (1)

Maya Sartakova BRANDING BOOK 22.02.2022 STUDENT PROJECT

Content About..........................................................................4-5 Our vision...................................................................6-7 Our values..................................................................8-9 Brand guidelines (logo)........................................10-11 Right spacing.........................................................12-13 Typography............................................................14-15 Colors......................................................................16-17 Logo uses...............................................................18-19 Logo misuse...........................................................20-21 Office graphics.......................................................22-25 Mood board...........................................................26-27 Poster & Flaer.........................................................28-29 Social media..........................................................30-33 Brand products.....................................................34-37



ABOUT Magoi Sushi Bar & Restaurant is also known as the 'Japanese pearl of Russia' is a well established restaraunt located in the heart of Moscow. In Magoi Sushi Bar & Restaurant you will find a variety of Japanese dishes adapted to the local taste, taking you to a one night stand adventure across the main cities of Japan. 4



OUR VISION As each day passes by, the world becomes smaller & smaller, by awareness to foreign cultures that offer more than just language & history; but a whole world of ancient cuisine waiting for us to taste part of their culture. To be able to put the best out of Japan on a plate is more than just a honor, but for some even a work of art that portraits a full picture you can change & taste by using just 2 simple sticks. Let us take you to a journey across Japan, from Osaka to Tokyo, from the biggest cities around the nation to the farest villages across the land. Magoi Sushi Bar & Resturant offers authentic Japanese cousine in the heart of Russia. 6



OUR VALUES 品質 (Hinshitsu) We are obligated to use the highest product quality available to align with the Japanese kitchen standards. 信憑性 (Shinbyōsei) The only way to create this type of dishes is by sticking to authentic techniques & recipes of the ancient Japanese kitchen. 経験 (Keiken) We believe that we as humans eat not only with our mouths, but also with our eyes, ears and noses, thus creating experience with translates to an unforgettable memory. By combining all these, you define the Japanese culture & values that offer a wide range of high-end cuisine.

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BRAND LOGO Logo can be used in both white and black Logo can be used in both white and black versions. versions.

11 BRAND GUIDELINES

RIGHT SPACING XX XX MAGOI MAGOI SUSHI BAR SUSHI BAR X X X X 12



LOGO FONT BRAND FONT Reggae One Regular Assistant Ab AbAbAbAbAbAbAb ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 1234567890 14

BRAND TYPOGRATHY

R: 40 R: 255 R: 219 G: 40 G: 255 G: 57 B: 40 B: 255 B: 46 C: 72% C: 0% C: 7% M: 63% M: 0% M: 88% Y: 58% Y: 0% Y: 84% K: 73% K: 0% K: 1% #282828 #ffffff #db392e

BRAND COLOR 17

Can be used white & red on black MAGOI SUSHI BAR Can be used black & red on white MAGOI SUSHI BAR

LOGO USES 19

MAGOI MAGOI MAGOI SUSHI BAR SUSHI BAR SUSHI BAR Do not change the color of logo Do not change the size of the logo Do not use the logo without the shape MAGOI MAGOI SUSHI BAR SUSHI BAR Do not add shadow around the logo Do not remove any parts of the logo Do not remove any words of the logo

LOGO MISUSE 21

MAGOI SUSHI BAR Vafadar Salmanov www.magoisushi.ru restaurant chief +79606066060 magoi_sushi salmanovvafi[email protected] LENINA STREET 20, MOSCOW

23 OFFICE GRAPHICS

MAGOI SUSHI BAR +79606066060 MAGOI magoi_sushi SUSHI BAR salmanovvafi[email protected] MAGOI SUSHI BAR +79606066060 salmanovvafi[email protected] magoi_sushi

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MOOD

JAPAN 27



29 POSTER A3

MAGOI MAGOI SUSHI BAR SUSHI BAR FREE ROLL SUSHI Upon ordering for over 99.90$ 12 AM - 12 PM Delivery is carried out according to the terms shown on the website. Promotion is valid from February 15 to March 15 2022. WE ARE OPEN EVERY DAY ADDITIONAL 10% DISCOUNT UPON WEB ORDER LENINA STREET 20, MOSCOW

SOCIAL MEDIA 31

MAGOI MAGOI MAGOI SUSHI BAR SUSHI BAR SUSHI BAR SUSHI SUSHI SUSHI -20% -20% -20% Discount valid for all menu. Discount valid for all menu. Discount valid for all menu. Free delivery from 55$ Free delivery from 55$ Free delivery from 55$ www.magoisushi.ru www.magoisushi.ru www.magoisushi.ru

SUSHI -20% www.magoisushi.ru MAGOI SUSHI BAR Discount valid for all menu. Free delivery from 55$ SUSHI MAGOI SUSHI BAR -20% Discount valid for all menu. Free delivery from 55$ www.magoisushi.ru SUSHI -20% MAGOI SUSHI BAR Discount valid for all menu. Free delivery from 55$ www.magoisushi.ru 33



35 BRAND PRODUCTS



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All credit goes to MagoiSushi 22.02.2022