Regional SA Business License Opportunity Confidential Information Memorandum Page 1 of 9
Executive Summary Key aspects:- 1. Innovative patented Nano-technology product; 2. Relatively new with much up curve capacity; 3. Once off application and lifetime warranty; 4. Relatively easy operations with no experience needed; 5. Reasonable start up price - tools/equipment & product with over $20,000 income included; 6. Very high gross profit margins; 7. Low overheads – refer to Budget; 8. Premises not required – work is mobile; 9. Every household can utilise in a number of areas; 10.Many Business, commercial and industrial uses; 11.Solar Panels, vehicles and marine market possibilities; 12.Little comparable competition; 13.Good growth potential; 14.Business has the potential to be paid for within one year; 15.Various product/services to offer if needed; 16.Opportunity to build ongoing mutually beneficial alliances and partnerships; 17. Strong referrals and word of mouth for ongoing leads; 18.Excellent systems and procedures in place; 19.A number of Business inclusions and support from Master License. Prepared by Mark Carn EziCleen Surface Protection SA Master Licensee Page 2 of 9
Business Opportunity Surface Treatment & Protection Products – Regional South Australia Territory License 1. BUSINESS LICENSE Regional South Australia Business Territory License for EziCleen Australia, who specialise in Environmentally Friendly Advanced Surface Treatments that Restore, Protect and Seal a wide variety of Interior and Exterior Surfaces. There are 6 licensees in metro Adelaide (5 sold), only one is still available. Regional licensees in country areas of SA are now available. (33 sold Australia. wide). 2. OVERVIEW The Business has two main areas – 1. Glass restoration and protective coating application with Diamon Fusion – A blue chip innovation patented nano-technology Glass and Tile protection product; 2. Stone/paving/tile Protection – Indoor and Outdoor using Sure Seal Sealants – Optional service. (Additional cost for training and equipment). 3. THE BUSINESS OPPORTUNITY Worldwide patented nano-technology surface treatment and protection products; Wide variety of market leading products/services; High Profit Margins & low costs; Trained Applicator - simple to apply; Readily available market and demand; Many Commercial and household applications; Huge growth potential; No experience necessary. This opportunity would suit people looking to set up a new Business, or an-add on to an existing Businesses. It can appeal to people from all backgrounds and several women are actively involved in EziCleen operations in SA and interstate. As with a Business/Franchise, your Business license is saleable. You can also employ/contract Team. 4. EZICLEEN BACKGROUND Over the last fifteen years the EziCleen brand, has been operating successfully throughout Australia restoring and protecting thousands of shower screens, windows, glass pool fences, balustrade glass, natural and man-made stone surfaces. The Business and Australian License is owned by Peter and Danni Davies of Melbourne, Victoria. Mark Carn of Adelaide purchased the State Master License and will sell and assist Licensee’s within South Australia. Mark has been in Business for over 21 years, and has several Businesses including a Business Coaching and Training Business - and www.mybusinessgrowth.com.au Page 3 of 9
5. THE EZICLEEN BUSINESS Treatments are available for kitchens, bathrooms, entertainment areas, pool surrounds, patios, floors, glass ceilings and more. You can totally rejuvenate your mineral stained shower screens, glass pool fencing and balustrades restoring them to their clear and shining best. Extend the life of your glass, windscreens, kitchen splashbacks, marble benches, stone paving, granite surfaces, porcelain and tiled areas. Whether new or existing, these unique once only surface treatments will restore and extend the life of wet and dry surfaces making them easy to clean and looking like new. In this time EziCleen has perfected the surface treatment application process with exclusive EziCleen products and have identified only the best international performers. Our dedication to continual research & development has allowed us to secure exclusive license agreements with a small group of blue chip manufactures around the world (including Diamon Fusion International) to service the surface coating market place within Australia. Web Site http://ezicleen.com.au/ ; http://www.dfisolutions.com/; Why Customers Choose EziCleen EziCleen can reduce your cleaning time by up to 90% A name you can Reliable, Professional and fully Environmentally Friendly Solutions trust trained accredited applicators Superior Customer Service and Consistent Results means satisfied Customers Save Time and Revolutionary Nano-technology Completed In One Day with No Hidden Extras Money Quality Control Written Warranty and Performance Guarantee “EziCleen today for an easier clean tomorrow” 6. LICENSEE WORK ROLES 1. SET UP BUSINESS OPERATIONS; 2. COMPLETE MARKETING PLAN AND STRATEGIES; 3. MARKET FOR PROSPECTIVE CUSTOMERS – SEE MARKETING PLAN; 4. RECEIVE ENQUIRIES FROM LEADS, REFERRALS, REPEAT BUSINESS, ALLIANCES; 5. INSPECT PROPERTIES AND SUBMIT QUOTATIONS; 6. FOLLOW UP QUOTATIONS AND MAKE THE SALE; 7. CARRY OUT THE WORKS SPECIFIED; 8. ATTEND MEETINGS, TRAINING WITH STATE MASTER LICENSOR AND OTHER LICENSEES; 9. LIASE WITH STATE MASTER LICENSOR WITH MARKETING, SALES, OPERATIONS; 10. GROW, PROMOTE THEIR BUSINESS AND THE BRAND WITHIN SOUTH AUSTRALIA; 11. PROVIDE A HIGH LEVEL OF CUSTOMER SERVICE; 12. EMPLOY AND MANAGE TEAM, CONTRACTORS IF NEEDED; 13. PERFORM ADMINISTRATION, ACCOUNTING AND OTHER BUSINESS DUTIES; Page 4 of 9
7. THE BUSINESS INCLUSIONS EziCleen Operations Business Operations Operations setup Business assistance and phone contact Full training Weekly Business Growth Coaching for three months- Phone/skype Start-up tools/equipment pack-$1,500 Business Plan model including Goals and timelines Marketing Plan structure and suggested strategies Initial product to get started-$2,400 Budget - Income, expenditure and profit projections Quoting systems Communication and Rapport Presentation Sales Training Time Management training License Certificate Customer Service Training & Service Standards requirements Option to use EziCleen name Business Workshops Charge own rates within guidelines Self-Development/Mindset assistance Accounting set up advice Website & SEO Wholesale rates on product purchase 8. INVESTMENT Investment per licensed area will range depending on number of residents and households, size, features and location of the area. This includes all the necessary equipment/tools, training, Growth Manual and support, plus product to generate over $20,000 of income to get you started. There is an annual License renewal fee paid to the SA Master License. There are no other Licensee fees. However a small Marketing levy is optional to carry out pooled marketing strategies. Please Note: License fee does not include stock, equipment and training for other services that EziCleen offers (see below), these need to be purchased separately at additional costs. 9. RETURN ON INVESTMENT Several Income, expenditure and profit projections are available. Very good profits can be obtained for the right licensee and operator. Grounds for this include:- Products and services have a very high gross profit margin; Wide variety of products/services to offer, up-sell and cross-sell; Low Business costs; Simple and easy application system; Readily available market and demand; Many Commercial, Business and household applications; Every household can use these products/services; Little competition; No monthly licensee fee (One annual License renewal fee); Business setup and operational assistance available. *Please Note: EziCleenTM Licensees also have access to the following Nano Protective Coating products: Vehicle Windscreens Stone, Tiles and grout - includes natural & Engineered Stone (Optional – additional fees and training may apply) You are not restricted in just offering glass treatments, your ability to up sell at time of visit will increase your job value. You can charge what you feel is appropriate based on your customer's needs and the size of the job. Page 5 of 9
10. WHAT YOU REQUIRE 1. Aspirations to operate or expand your own Business; 2. Good health, hard working and burning desire to succeed; 3. Commitment, dedication and perseverance; 4. Ability to learn to market and sell your services; 5. Can invest the amount of licensee fee specified; 6. Good communication, people, customer relationships and service skills; 7. Able to work autonomously, suit your own lifestyle and have family support; 8. Desire and passion to build your Business skills, attributes and knowledge; 9. Be professional, sincere, good character and have high integrity and honesty; 10. Ambition for Business and personal success, and to build wealth. 11. BUSINESS SUCCESS - QUESTIONS TO ASK YOURSELF Am I suited to operating a Business?; Am I suited to operating this type of Trades Business?; Does this Business excite me?; Do I possess the points asked in Question 10 above?; Do I have the some working capital for initial set up and to cover personal expenses?; Am I open to learning, taking advice, improving and obtaining results?; What process and due diligence do I need to carry out to properly assess this opportunity?; Have I assessed the Business, its advantages and the risks involved? Please note that no income, sales or profit projections can be guaranteed. You need to assess this Business license, complete your own research and due diligence, calculate your own projections and thoroughly assess this opportunity. You should also obtain Business, Financial and/or Legal advice as required. As this is a new Business, it will take some time to get up and running. However this will be dependent on the matters below, under your control. Your success will be subject to several matters including:- Marketing - Ability to market your Business and brand; Sales - Skills to sell your products and services; Operations - Aptitude in performing the operations; Customer Service – Providing high quality communication and standard of service; Business skills - Capacity of learning the Business functions (Planning, Finance, Admin etc.); Time – Allocating sufficient time to work on all the Business aspects; Mindset – Being confident, motivated, positive thinking & can do attitude. “The road to success requires dedication, commitment, and hard work....” As with a Business/Franchise, your Business license is saleable. You can also employ/contract Team. 12. TESTIMONIALS - Comments from Licensees in other States are available. 13. QUESTIONS Contact Mark Carn at [email protected] or phone 0439 807 768. Further information will be forwarded as required. Page 6 of 9
EziCleen Protective Coating Information The application of Ezicleen Protective Coating for glass surfaces. The Process - The treatment process is 4 stages:- 1. First step is restoration (if glass is not new). We will analyse your existing glass for any mineral deposits, dirt, water stains, oils, soap scum and other hidden contaminants that have been left on the surface during manufacture, installation or usage. Depending on its age, condition and previous cleaning regime, we may need to complete a glass restoration which could include a light buff, medium buff or heavy buff. This can take some time and is very important. If the glass is older, we cannot guarantee we can remove all marks and restore it to its original condition; 2. Then we prepare/clean/sterilise the glass to ensure the surface is ready for application; 3. Next we apply the first stage of the product DF 1 and water test the surface for hydrophobic reaction. Then we re-clean and dry the surface; 4. Finally we polish in the second stage of the product DF 2 which caps off the surface treatment and leaves the surface non-stick and more brilliant than ever before. You are now ready to use the protected surface immediately! The Product The product we use for treating glass shower screens, windows, pool fences and balustrades is Diamon-Fusion® - considered by experts as the world’s best glass coating and the only patented glass coating offering a lifetime warranty – www.dfisolutions.com From hard water stains, soap scum build up and calcium deposits, to environmental elements and even graffiti, fewer contaminants stick to surfaces treated with Diamon-Fusion and as such are much easier to remove. Just like a non-stick fry pan! Our world-class coating makes surfaces, such as glass, granite, tile, porcelain, and any other silica / quartz based surface up to 90% easier to clean. Diamon Fusion increases glass brilliance by 20% and creates a more hygienic surface while eliminating the need for harsh and harmful cleaning chemicals. It also makes surfaces 10 times more scratch and impact resistant. By reducing cleaning time and improving the appearance of the surface, Diamon-Fusion makes your life easier and more beautiful. The Surfaces - we treat with Diamon-Fusion: Shower screens, Windows, Glass balustrades, Pool fences, Commercial glass; All Silica based surfaces such as Ceramic tiles, Porcelain tiles, Toilets & Vanity basins etc.; Natural stones like Granite & Quartz; Vehicle (Car/ Truck/ Bus) windscreens and windows; Solar panels; Ships and Boat windows. Please don’t hesitate to contact me should you have any further questions, or go to our website for more information - www.ezicleen.com.au Page 7 of 9
Diamon-Fusion® Low Maintenance Coating Technical Datasheet PRODUCT DESCRIPTION Diamon-Fusion® is DFI’s flagship 2-step coating product based on patented technology: ills in the rough surface of glass, creating a covalent bond with the silica in the glass – becoming part of the glass itself The result is a durable, hydrophobic coating on silica-based surfaces such as glass, granite, porcelain, quartz and tile. FEATURES o Reduction in maintenance o A reduction in mould and bacteria ontributes to USGBC LEED points in the following categories: Sustainable Sites, Energy and Atmosphere, Indoor Environmental Quality, and Materials and Resources. CHEMICAL BOND, THICKNESS AND COVERAGE The bond created in the patented Diamon-Fusion® process is a covalent bond. A covalent bond means the coating shares the electrons with the silica in the glass or other substrate, thus becoming a part of the treated surface. Covalent bonds are approximately 10 times stronger than hydrogen-bridge bonds, which are commonly present in most other water repellent coatings. Creating this coating typically involves the use of two separate chemical combinations, applied separately resulting in two “layers”, which combined are only 12 to 16 nanometers in thickness. (A nanometer is 1/1,000,000,000 meter, or one billionth of a meter). Typical coverage to be expected under most normal environmental conditions is 3,000 ft2 (278.7 m2) per litre of DF1/DF2 chemical. ©2015 Diamon-Fusion International (DFI). All Rights Reserved. PATENTS DFI holds the following patents for Diamon-Fusion® coating: AR032112B1 764724 P19915824.8 2349480 ZL 99815358.3 1137496 1039466 142940 4 230 114 0436522 230482 528143 6245387 9641 Page 8 of 9
EZICLEEN COMMERCIAL Click here to view EziCleen Surface Protection Commercial DIAMON FUSION INTERNATIONAL (DFI) VIDEO Click here to view a video of the Diamon Fusion Business DIAMON FUSION 2 STAGE PROCESS VIDEO Click here to view a video of the Diamon Fusion Patented 2 stage process EZICLEEN SURFACE PROTECTION SOUTH AUSTRALIA VIDEO Click here to view a video of the EziCleen Surface Protection SA DIAMON FUSION 2 STAGE PROCESS FURTHER INFORMATION The Marketing, Sales and Operations of the Business is fully systemised to make it easy for Licensees to get up and running quickly and profitably. Operational Procedures and Manual, Business growth assistance, possible Income Expenditure & Profit projections, Marketing Plan, Marketing Strategies (33), Sales process and Territories are available to discuss and view at a meeting. SUMMARY - The Business has innovative products in a vast market and has above average margins with low overheads. There are high level systems and support, plus excellent growth and profit potential for a passionate, motivated and positive minded Business Entrepreneur. Page 9 of 9
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