Hothouse Europe 2016 Booklet

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Welcome to Vilamoura and to the Next Generation Hothouse. I am delighted you are able to joinus and thoroughly look forward to your contribution to the sessions scheduled in the comingdays.Throughout your time in the Hothouse, you’ll be working with people who’ll give you theirperspective on a range of issues – everything from the future of work to the challenge ofdecision-making. Whilst I encourage you to learn from these people, I want you to challengethem too. As our next generation of CMG thinkers, it’s your own point of view that matters.To this end, you’ll be working closely with others from outside your usual discipline. Exploit thisopportunity to the full – the Hothouse had been designed to give you the very best environmentin which to develop new ideas, so please squeeze every drop of potential from it that you can.Please make the most of the facilities at the Hilton Hotel too and be sure to enjoy the hospitalityfor which this wonderful part of Portugal is so well known.I look forward to spending time with you in the coming days and seeing the results of yourefforts.Tim SuttonChairman, CMGEMEA and Asia Pacific

FACILITIES

FACILITIESHothouse Meeting RoomAll Hothouse sessions will be held in the Minho, Mondego and Guadiana room, located in theconference area of the hotel. Rooms are clearly marked but if you do get lost, the Concierge orReception teams will point you in the right direction.Restaurants and DiningBreakfast will be held at the Moscada restaurant between 6:30am – 8:45am, daily.Lunch will be held at the Moscada restaurant between 12.30pm and 2.00pm, daily.Refreshment breaks will be taken outside in the Blue Lagoon patio area, adjacent to the meetingroom.On Thursday 15 September, cocktails and dinner will be held at the hotel in the Cilantro restaurant at7.00pm.On Friday 16 September, cocktails and dinner will be held at a surprise venue outside the hotel. A buswill collect all Hothouse participants from the Hilton at 6.00pm.In-Room ServiceWhilst the Hilton Hotel provides a range of in-room services, please be reminded that your use ofsuch services (in-room dining etc) will be charged to your personal account and will not be covered byCMG.AccommodationYour room should have everything you need to ensure you have a comfortable stay at the Hilton Hotel.If you have any problems or concerns that can’t be resolved by the resort staff, please contact:Emellia Koukash Hayley McGinnm : +44 7925 487319 m : +44 7973 903746e : ekoukash@cmgrp.com e : HMcginn@cmgrp.com

AGENDA

AGENDADAY ONEThursday 15 September 20169:00 Introduction | Ian Rumsby, Weber Shandwick9:30 A very human experience: what the Hothouse can do for you and what you can do for11:00 the Hothouse. The Hothouse Debate | All “This House believes that human ingenuity will always trump technical innovation when it comes to solving some of the world’s biggest problems.” BREAK11:20 Do Computers Dream? | Tim Sutton, CMG A celebration of the irrational human.12:00 Hu(Man), Machine and Mars | John Tipple, FutureBrand Human decision-making and the role technology can/should play.1:00 LUNCH

AGENDADAY ONEThursday 15 September 20162:00 I Am Not a Number | Charlie Coney, Golin Why people are the key to creating meaningful, award-winning work.3:00 What Makes Us Human? Passion | Joel Seymour-Hyde, Octagon What passion drives us as human and the opportunity for marketers.4:00 BREAK4:25 Man, Machine and the Future of Work | Ian Rumsby, Weber Shandwick5:00 How technology will change the economy, the organisation and your clients’ and children’s roles in it. Summary and Close

AGENDADAY TWOFriday 16 September 20169:30 Creating Human Connections Through Culture | Dom Hodge, FRUKT Why and how brands are learning to entertain consumers.10:30 Keeping it Real | Tim Leighton, Jack Morton Why being there in person should matter more to brands than pretending to be one.11:30 BREAK11:50 Team Challenge | AllDAY THREESaturday 17 September 201610:00 Response to the Task | All12:00 Teams demonstrate their understanding of concepts and theories and their application to the set task. Hothouse Close | Ian Rumsby, Weber Shandwick Summary, close and what happens next.

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