Hothouse 2016 Booklet

PlayBook



Welcome to Bali and to the Next Generation Hothouse. I am delighted you are able to join usand thoroughly look forward to your contribution to the sessions scheduled in the coming days.Throughout your time in the Hothouse, you’ll be working with people who’ll give you theirperspective on a range of issues – everything from the future of work to the challenge ofdecision-making. Whilst I encourage you to learn from these people, I want you to challengethem too. As our next generation of CMG thinkers, it’s your own point of view that matters.To this end, you’ll be working closely with others from outside your usual discipline. Exploit thisopportunity to the full – the Hothouse had been designed to give you the very best environmentin which to develop new ideas, so please squeeze every drop of potential from it that you can.Whilst this will be the first Hothouse I have to miss (and believe me, I’d far rather be there thanwhere I am), I do hope you have a thoroughly enjoyable time. Make the most of the facilities atthe InterContinental Hotel too and be sure to enjoy the authentic hospitality for which Bali is sowell known. You’ve come too far not to!I look forward to hearing all about it and seeing the results of your efforts.Tim SuttonChairman, CMGEMEA and Asia Pacific

FACILITIES

FACILITIESHothouse Meeting RoomAll Hothouse sessions will be held in the Pandawa Room, located on the second floor of the hotel,adjacent to the main lobby. The Concierge or Reception team will point you in the right direction if youget lost.Restaurants and DiningBreakfast will be held at the Taman Gita Terrace between 6:30am – 8:45am, daily.Lunch will be held at the Bella Cucina restaurant between 12.30pm and 2.00pm, daily.On Thursday 7 April, cocktails and dinner will be held at a surprise venue outside the hotel. A bus willcollect all Hothouse participants from the InterContinental at 6.00pm.On Friday 8 April, cocktails and dinner will be held at the hotel at 7.00pm.In-Room ServiceWhilst the Intercontinental Hotel provides a range of in-room services, please be reminded that youruse of such services (in-room dining etc) will be charged to your personal account and will not becovered by CMG.AccommodationYour room should have everything you need to ensure you have a comfortable stay at theIntercontinental Hotel. If you have any problems or concerns that can’t be resolved by the resort staff,please contact:Said Alwinm : + 62 813 3877 7776e : [email protected]

AGENDA

AGENDADAY ONEThursday 7 April 20169:00 Introduction | Ian Rumsby, Weber Shandwick9:30 A very human experience: what the Hothouse can do for you and what you can do for11:00 the Hothouse. The Hothouse Debate | All “This House believes that human ingenuity will always trump technical innovation when is comes to solving some of the world’s biggest problems.” BREAK11: 20 The Collaborative Consequence | Simon Bond, IPG12:00 Why ideas, invention and innovation will always be dependent on the urgency and1:00 willingness to work together. A Framework for Retaining Brand Integrity | Richard Curtis, FutureBrand Unpacking the principles of a collaborative approach to brand management and decision-making. LUNCH

AGENDADAY ONEThursday 7 April 20162:00 Man, Machine and the Future of Work | Michael Priddis, Emerging Tech3:00 How technology will change the economy, the organisation and your clients’ and4:00 children’s roles in it.4:255:00 Redefining the Brand Experience | Abbie Walker, Jack Morton Every brand comes with a consumer experience, good or bad. So what do brands need to do to create positive future experiences? BREAK The Last Bastion of Human Endeavour? | Ian Rumsby, Weber Shandwick Creativity sits at the centre of our business. So what steps must we take to ensure it flourishes and what role does technology play in delivering it? Summary and Close

AGENDADAY TWOFriday 8 April 20169:30 Human Passions | Lizi Hamer, Octagon10:30 What passions drive us as humans, how they’ve shifted and what tomorrow’s passion11:30 might look like. A Crisis in Decision Making | Simon Ruparelia, Golin How can we meet the extraordinary demands of our clients when our natural human behaviours limit our ability to perform effectively as a team? BREAK11:50 Team Challenge | All

AGENDADAY THREESaturday 9 April 201610:00 Response to the Task | All12:00 Teams demonstrate their understanding of concepts and theories and their application to the set task. Hothouse Close | Ian Rumsby, Weber Shandwick Summary, close and what happens next.



SESSION TOPICS

SESSION TOPICS Simon Bond Chief Growth Officer (Global) IPGFresh from the IPG growth Summit in Singapore, Simon will be outlining the principles of effectivecollaboration, drawing on his experience as a lead on some of the world’s biggest (and mostsuccessful) pitches. His session will address:• People buy people not agencies.• Agencies collide. People collaborate.• Culture eats strategy for breakfast.• Collaboration fuels growth and breaks down traditional silos.Simon Bond is the chief growth officer for IPG. He is responsible for fuelling the growth of IPG acrossthe world and helping agencies win a disproportionate amount of business.Simon is a new business veteran. In his previous role as global CMO of BBDO Worldwide he helpedbring in over $1b worth of new media billings. He led and won pitches for Wellsfargo, VISA, 3M,Emirates Airline, Dubai Tourism, Bacardi, Mattel Toys, American Family Insurance to name a few.Simon is also a true global marketer and spent over 15 years with BBDO living between London,Dubai, Singapore, Japan and NY helping build up their digital operations across Europe, MENA, AsiaPacific and the Americas.

SESSION TOPICS Richard Curtis CEO (South East Asia) FutureBrandRichard will take a deep dive on what it really means to be human, to brand and collaborate. Drawingon examples from the work of some of the world’s leading brand strategy agencies, he’ll examinewhat effective collaboration has the potential to be with a diverse group of stakeholders.Richard leads FutureBrand’s commitment to creating brands for future business growth, and believesin the power of creativity to solve the fundamental challenges that business face – ideas that rely asmuch on our intellect as our imagination.With a degree in Litterae Humaniores from Oxford University, he started his career in Bangkok as anaccount planner before switching to media planning in London. Since arriving in Australia in 2001, hehas contributed to a wide range of significant branding programs, all in the name of creating a positivefuture and many of which have been awarded by Cannes Lions, Brand New, REBRAND and D&AD.Richard has featured by AdNews in their 40 Under 40 list of rising stars of advertising, marketing andmedia, and he was one of 20 visionaries invited to speak at VIVID on the future landscape of designand creativity in 2020.

SESSION TOPICS Michael Priddis Entrepreneur and Former CEO BCG Digital VenturesMichael is one of the world’s leading thinkers on artificial intelligence and a distinguished commentatoron the changing nature of human interaction with technology. In a wide-ranging session, he’ll cover:• A future of product opportunity and social challenges.• T he deployment and impact of accelerated technology in industry and their ripple effect on associated sectors.• Market response to these changes and the consequence of differing policy-based approaches.Michael Priddis is one of the world’s leading commentators on artificial intelligence and the impact oftechnical development on future societies. Fittingly, he is on the cusp of launching a new business,focused on the Applications and Implications of emerging technologies such as AI, ML/Reasoning,Pattern Recognition, Automation/robotics and IoT. (You can read all about it at his Twitter handle,https://twitter.com/michaelpriddis).Formally the CEO of Boston Consulting Group’s (BCG) Digital Ventures business in Asia Pacific, heplayed a key role in building one of the firm’s most successful business units.Michael was the founder and joint CEO of a leading strategic design firm, S&C, which was the 19thfastest growing company in Australia in 2013, and was acquired by BCG in July 2014.Prior to that, he worked for the world’s largest independent innovation firm, was the GM of a Saasstart-up and held a number of consulting roles.

SESSION TOPICS Abbie Walker Director of Strategy (US) Jack Morton WorldwideAbbie’s work with some of the world’s most recognized brands, coupled with a deep-seated interestin neuro-science and human behavior, has given her unparalleled experience in the business ofcreating experiences. In her session, Abbie will consider:• Why everyone that comes into contact with a Brand will experience it, for better or worse.• W hy great experiences lead to higher customer retention, increased purchase ratio and increased propensity to recommend.• And how you ensure those who have bought your Brand have a great experience.Abbie Walker is the Head of Strategy at JMW NYC. She leads strategy, creative brief development,and measurement for the broad spectrum of clients and disciplines for Jack Morton Worldwide inNew York, from brand platform planning and sponsorship activation to shopper marketing.Prior to her role at JMW, Abbie was Director of Strategy for Coca-Cola North America at MomentumWorldwide, Fitzgerald & Company and MWG, leading a broad spectrum of workstreams that includedstrategic thought for The Coca Cola Global Creative Excellence team and partnership activationat Nascar for Coca Cola, and Coke Zero. Abbie also led strategic thinking for Momentum clientsMicrosoft, American Express, and Sony Pictures Home Entertainment.Before joining Momentum, Abbie Walker was senior planner at Exposure Communications, where sheworked as the integrated planner for their major clients including Heineken, Levi¹s and Dr. Martens, aswell as leading strategy for new business.

SESSION TOPICS Ian Rumsby Chief Strategy Officer (Asia Pacific) Weber ShandwickIan’s longstanding leadership of the Hothouse initiative has given him a unique insight into the practicalitiesof collaboration, creativity and strategic thinking. In this session, Ian will reflect on those observations andcomment on the future of creative thought in an increasingly technically enhanced environment.Ian is Weber Shandwick’s Chief Strategy Officer in Asia Pacific and Chairman of the agency’sAustralian operations.He is part of the agency’s global Creative Collective (a team responsible for the pursuit of creativeexcellence in all agency work) and, separately, the Global Strategy Group. He also heads the agency’sSocial Impact practice (one of Weber Shandwick’s fastest growing business areas) in Asia Pacific andleads the company’s region-wide executive coaching program, Executive Equity.Ian has authored and contributed to some of Weber Shandwick’s most forward-thing researchinitiatives. Elsewhere, he was instrumental in the development of Creation, Weber Shandwick’sLondon-based partner agency, advising on business and brand modeling criteria.Independently, Ian is a passionate advocate for community causes, sitting on the advisory committeefor Cure Cancer and working closely with the board of Katrina Dawson Foundation, establishedfollowing the Sydney siege in 2014.Before discovering the joys of agency life, Ian was an officer in the Royal Navy where he trained as anavigator and pilot in the Fleet Air Arm. He remains unclear as to why anyone would pay him to take20 very bright people to Bali for three days, but he’s thrilled that they do.

SESSION TOPICS Liz Hamer Creative Director (Asia Pacific) OctagonDrawing on Octagon’s highly applauded Passion Shift research, Liz will provide an essentialperspective on the connection between human behavior and the way we express ourselves in arapidly changing environment. Leveraging distinctive insights from her time with some of the bestmarketing agencies in the business, she’ll use a healthy mix of art and science to explain what makesthe cheering people tick.Campaign Asia voted Lizi Hamer in the Top 20 Women to watch in Asia, and she¹s been quoted tohave the ‘creative enthusiasm of a school bus on the way to the zoo’. Lizi Hamer is a Creative Directorwho solves business problems with a creative brain. Over the last 10 years she paved the way forglobal product launches, disrupted the norm on a budget of pennies, changed laws & excited thesocial sphere.

SESSION TOPICS Simon Ruparelia Head of Digital (Asia Pacific)So how can we meet the extraordinary demands of our clients when our natural human behaviourslimit our ability to perform effectively as a team? In this fascinating session, Simon will help us spot thedecision-making pitfalls that teams often encounter and what preventative measures we can take toavoid them. In his session, he’ll be looking at:• The five decision-making pitfulls of teams we will all recognise from our agency lives.• Useful preventative measures we can take to avoid these pitfulls when we return to our agency teams.• The insights and research of Leigh Thompson, consultant to Golin and lecturer at Chicago’s Kellogg School of Management.Leading the digital charge at Golin for clients across the Asia region. Driving digital into the heartof every client campaign by leveraging our team of digital strategists, social media specialistsand developers.