GELATO RAYA PROPOSAL

GELATO RAYA … Manisnya Raya….APRIL 2018 – MEDIA PREVIEW

GELATO RAYA 2018 IN NUTSHELLis a one stop solution for Raya Branding forclient from video promo production, creativecollateral , Event-Media Preview and PRservices. These will be tools for their sale andmarketing activities for their raya collectionand products.2. Within Gelato Raya , there will be 9 localbrands to be featured exclusively especially onthe Gelato Raya Media Preview “ Fashion &Show Case Event With Media”3. The name is the gimmick and pull factor forpublic and media to feature , explore and talkvirally in the market place.3. The campaign name taken from the idea :VOGUE BRITISH 2018 , fashion direction :GELATO / ICE CREAMSPRING /SUMMER 2018

What is GELATO RAYA CAMPAIGN?1. Branding & Marketing “JOINT” Boaster Campaign For Local Market “RAYAPRODUCTS” to be viral, alternative marketing platform and media coverage underone RAYA campaign umbrella “ GELATO RAYA CAMPAIGN” based in the hub of cityKuala Lumpur.2. This campaign will assist clients to enhance the “trusted brand image” and “Brand Highlight” for their RAYA collection/product for having media coverageevent with 3 months PR service from April, May and June 2018. Social media is theplatform for DIRECT engagement where else PR activities and media involvementare professional 3rd parties endorsement to claim the quality and unique partmore.3. The beauty of GELATO RAYA will be having 3 phases of boasting campaign:Phase 1 : Dedicated Video Production Viral Promo 1x & Collateral ForRaya Campaign with Photoshoot Products ( Max 10 items)Phase 2: Joint BIG Event: GELATO Raya Media Preview 2018 + Media /PRCoveragePhase 3 : ( Media Coverage /PR Service)

Schedule Of Raya Gelato CampaignMonths ( Date) ActivitiesMarch 2018 - Finalize Art Direction Viral Promo Video Gelato Raya ( 11th March 2018) - Videoshooting in Selangor for selected 10 brands ( 13 -16 March 2018)April 2018 - Final editing done for collaterals & video viral ( 30th March 2018)** Either 1 Day Or 2 - Teaser Out & RSVP Media For Media Preview Invitation Begins ( 26th MarchDays. (TBC)May 2018 2018)June 2018 - Briefing “ Gelato Raya Campaign – Media Preview 5/6th April 2018 - 13th April 2018, Friday ( Gelato Raya Media, Celebrity & VIP Preview-) Day 1 - 14th April 2018, Saturday ( Gelato Raya Public By Invitation Preview) Day 2 - Follow up media coverage for all brands ( 3 or 4 coverages) - 2 or 3 Post Media Coverage either for business or products or owners Either online portal /radio/tv appearance /newspaper /blogger. - 2 or 3 Post Media Coverage either for business or products or owners Either online portal /radio/tv appearance /newspaper /blogger/ magazine

Tentative Itinerary Media Preview13 March 2017 ( Friday) Media, Celebrities & VIP 8.30 March 2017 ( Friday) Public Preview & Influencers2.30pm-3pm: Registration Media & VIP 8.00pm- 815pm: Registration Guest & Influencers3pm – 315pm : Welcome Note, Bacaan Doa & Speeches 8.15pm – 8.30pm : Welcome Note & 2x Main Sponsors.From VIP & 2x Main Sponsors. 8.30pm & 8.45pm: Opening Act Dancers315pm & 330pm: Opening Act Dancers 9pm: Fashion Show 13.30pm: Fashion Show 1 9.15pm: Fashion Show 23.45pm: Fashion Show 2 9.30pm : Fashion Show 34pm : Fashion Show 3 & 4 9.45pm : Break Tea4.30pm : Break Tea 10.15pm: Gelato Raya “Fashion Sketch” Top 20 Nominees.5.00pm: Fashion show 5 ( with Performance Artist 2) 10.45pm : Fashion 5( with Performance Artist 3)5.15pm : Health & Beauty Showcase + Stage Contest For 10.45pm : Fashion Show 6Media 11.00pm: Fashion show 75.30pm : Fashion Show 6 11.15pm: Fashion 85.45pm: Fashion show 7 11.30pm : Fashion 9 ( with performance Artist 4)6pm: Fashion 8 11.45 : Award For Winner “Best Sketch Gelato Raya-6.20pm : Fashion 9 ( performance Artist 3) Competition” & Award Influencer Gelato Raya 20186.45: Best Dress “Gelato Raya” For Media Only! 12PM: End7pm : Tamat & Dinner Buffet By Comot ComotRamadhan/Syawal Menu200 pax ( TOTAL RSVP)

Highlights Gelato Raya - Media PreviewPerformance By ( 3 from 4 Of These)Hael Hussaini Dayang Nurfaizah Anuar Zain Syamel & Ernie

Potential Media RSVP ON EVENT “ Gelato Raya Media Preview ”.MEDIA TV ( RSVP) NEWSPAPER (RSVP) BLOGGER/ONLINENE MAGAZINES RADIO (TBA) WS/Influencers/MUA ERANona Star Newspaper DurianStoberi Nona HOTFMWanita Hari Ini (WHI) Metro Harian Mstaronline Mingguan Wanita SURIAFMPOPTV Kosmo Budiey Majalah Keluarga BFMNasi Lemak Kopi O Berita Harian BeautifulNara IntrendNTV& Breakfast Show MalayMail Fazulkifli JelitaMelodi NST Youtuber CosmopolitanApa Kata Wanita The Sun Arissa Chua Malajah I-sihat(RTM) Ikana Bella / Eika Azam Majalah UsahawanAl Hijrah ( Astro) Ssan.Breena Sukses Majalah Saji999 King Coco Majalah Eh AqilZulkiflee MaskulinTV9 Berita PinkboxCerealBernama /AstroAwani /HLIVE

BRANDING ACTIVITIES PAKEJ GODIVA ( RM26,000) WITH PR RETAINER PAKEJ CORNETTO ( RM23,000) WITH PR RETAINER FOR CLOTHING & ACCESSORIES PAKEJ “BRANDINGYE”S GELATO RAYA 2018 YESVideo Raya Promo Production(1x) 45 seconds ( LANGKAWI ISLAND) ( KLANG VALLEY)- Art Direction & StoryBoard- Idea & Concept 2x Accommodation & Transportation Are Inclusive 2x Model Provided- Model- Stylist 1 Model Provided Stylist & Posing Director ProvidedCreative Designs (Excluded Printing) Stylist & Posing Director Provided * Additional Rm1500 For Make Up & HairPhotoshoot Raya Product * Additional RM2000 for make up & hair“ Main highlight collection Only “* Depending on the location of videoshooting YES NO - Poster ( 3x)Instagram Posting – Content - 1 Bunting (1x) YES- Design Daily Postings ( 2 postings) - Sampul Raya ( 1x) - Inclusive Model- Content Management- Caption Writing YES - Stylist - Inclusive Model - 6 pieces - Stylist - 9 pieces ( max) 2 Months 1 Month ( 40 pictures) ( 20 Pictures) Included 2 instafamous reviewGelato Raya – Joint Fashion Show “Preview With Media” April 10-12 Models Provided -10-12 Models Provided2018 ( Model Size & Face) will be provided. ( Model Size & Face) will be provided. Hair & Make Up Provided Hair & Make Up Provided-10 to 12 Pieces ( 10-15 minutes ) *Shoes To Match Collection Not Provided *Shoes To Match Collection Not ProvidedRunway Show (Only Nude Colour Heels Open Toes /Close Toes 3 Inches) (Only Nude Colour Heels Open Toes /Close Toes 3 Inches)- 6 Pieces will be worn by instafamous/celebrities during event ( For Hijab Collection -Clothes must be provided by client) ( For Hijab Collection -Clothes must be provided by client)day. Runway Accessories & Styling Provided Runway Accessories & Styling Provided-3x pieces sponsor( Gift For Gelato Raya- Contest) Runway Photography & Videography Provided Runway Photography & Videography Provided Excusive interview with x 2 / 3 media during event Logo Appearance at all POSM Gelato Raya Logo Appearance at all POSM Gelato Raya JOIN PRESS CONFERENCE SESSION WITH GELATORAYAPR Service/ New Coverage ( Retainer) 2 or 3 Media Review/ Feature ( 3 Months) April , May , June 2018 2 or 3 Media Review (2 Months) April & May 2018 Either : Digital, Magazines, Newspaper, TV Appearance Or Radio. Either : Digital, Magazines, Newspaper, TV Appearance Or Radio.

BRANDING ACTIVITIES PAKEJ GODIVA ( RM20,000) WITH PR RETAINER PAKEJ CORNETTO (RM12,000) WITH PR RETAINER FOR PRODUCT BEAUTY /HEALTH /COSMETICS PAKEJ “BRANDING” GELATO RAYA 2018YES GRAPIC VIDEO MONTAGE PROMOVideo Raya Promo Production ( KLANG VALLEY) INDOOR(1x) 45 seconds WITH SEMI GRAPHIC By Using Product Edited Photo Materials- Art Direction & StoryBoard- Idea & Concept Instafamous As Model Provided No 3D GraphicWith Product Shoot ONLY ( 6 Photos) Stylist, Wardrobe , Props & Posing Director Provided * Additional Rm1500 For Make Up & HairCreative Designs With Printing YES YES - Flyers ( 500 pcs) - Flyers ( 200 pcs)Instagram Posting – Content - Table standee Poster ( 4x) Bunting With Bunting Standee (2x)- Design Daily Postings ( 2 postings) - Bunting With Bunting Standee (2x)- Content Management - Sampul Raya ( 200 pcs) 1 Month- Caption Writing ( 20 Pictures) 2 Months Inclusive 4 Instafamous review ( 40 pictures) Included 10 instafamous – VIRAL Purpose reviewGelato Raya – Joint Fashion Show “Preview With Media” April 1x Product Promo Video ( INTRO Fashion Show) 1x Product Promo Video ( INTRO & ENDING Fashion Show)2018 1x Product Promo Video ( After Break Time) Special Annoucement by Emcee ( 1 Times)-10 items sponsor( Gift For Gelato Raya- Contest) Special Annoucement by Emcee ( 2 Times)- 10 items for celebrities/ influencer /vip goodie bag only 1 Table + 2 Chairs For Product Showcase at Arrival Hall ( Space 1 Table + 2 chairs For Product Showcase at Arrival Hall ( Space 8x8) 8x8)PR Service/ New Coverage ( Retainer) 2 x Exclusive Media Interview During Event Logo Appearance at all POSM Gelato Raya Logo Appearance at all POSM Gelato Raya 2x Blogger /Youtuber/ ( 5 Minutes Speech on The Stage With Contest) About Raya Promotion Before Break Time /After Break Time/ Before Artist Performance) ( 5 Minutes) 2x Instafamous Interview/ /LIVE I.G * TABLE decoration BY CLIENT * TABLE decoration BY CLIENT 2 or 3 Media Review/ Feature ( 3 Months) April , May , June 2018 2 Media Digital Review (2 Months) April & May 2018 Either : Digital, Magazines, Newspaper, TV Appearance Or Radio. & Instafamous Review Product 4 monthly.

PAYMENT METHOD1.UPON CONFIRMATION 50% FROM TOTAL PACKAGE PRICE2.BEFORE 5th APRIL 2018 ( 1st INSTALMENT) ON BRIEFING DAY“ GELATO RAYA – FASHION SHOW”CLIENT HAS TO PAY 50% FROM BALANCE PACKAGE3.LAST 50% FROM BALANCE INSTALMENT ON SUBMISSION FULL REPORT PR.

VENUE FOR THE EVENTThe OAK Hall By Ispace ( Menara Obyu) Damansara Perdana https://www.youtube.com/watch?v=f7IvWXOstEA&feature=youtu.be



Runway Seating Concept

ELEMENTS DECO FOR GELATO RAYA 2018

CATERING FOOD SESSION 1 SESSION 2fOR MEDIA , CELEBRITY & SPECIAL GUESTS INFLUENCERS & PUBLIC BY INVITATION PAX: 60 MEDIA PAX: 90 INFLUENCER WITH 3PAX FRIENDS (MAX) PAX: 120 CELEBRITIES & SPECIAL GUESTS PAX: 100 PUBLIC BY INVITATION ONLY ____________________________________________ __________________________________________ *FREE FLOW ( PREMIUM ICE CREAM) by GELATO RAYA *FREE FLOW ( PREMIUM ICE CREAM) by GELATO RAYA VVIP & SPECIAL GUESTS ( DOME TABLE ) 20 PAX SERVED BY COMOT COMOT RAMADHAN & RAYA MENU MENU ( COCKTAIL STYLE) STANDING 200 PAX MENU ( COCKTAIL STYLE) STANDING 150pax - CHICKEN SATAY + KUAH KACANG + COMOT FOR MEDIA AND CELEBRITIES BY COMOT2 MONGOLIA SOS - MINI COMOT COMOT RAMADHAN & RAYA MENU - NASI EMPET + TIMUN AND BAWANG - CHICKEN SATAY & SEAFOOD SATAY -ANEKA KUEH RAYA ( FROM SPONSOR) - NASI EMPET + TIMUN AND BAWANG - AIR RED PUNCH WITH LEMON - KUAH KACANG & COMOT MONGOLIA SOS - AIR MINERAL - AIR RED PUNCH WITH LEMON -ANEKA KUIH RAYA ( FROM SPONSOR) - AIR MINERAL