His Majesty Sultan Haitham bin Tarik Al Said
Madayn eMagazine November 2020 Issue 01 Sharing Madayn's Successes On behalf of myself and the Members of the industrial information and data to investors, planners, decision- Board of Directors, the Executive Management makers, researchers, businesspersons, and executives. and all employees of the Public Establishment for Industrial Estates - Madayn, I am pleased to I would like to express my deep thanks and appreciation to all congratulate Madayn on the launch of “Madayn who have participated in the eMagazine production process. eMagazine”. In conclusion, I pray God Almighty to guide our steps and assist The eMagazine is intended to showcase the economic us in serving our beloved Oman under the wise leadership of development of Oman, particularly regarding the manufacturing His Majesty Sultan Haitham bin Tarik Al Said. sector. Dr Saleh bin Said Masan I sincerely hope that this eMagazine would provide useful Undersecretary of MoCIIP & Chairman, Madayn Flourishing Amidst Challenges Contents As the old saying goes, ‘When the going gets tough, the tough 04 06 get going’. The COVID-19 pandemic presents the most challenging phase for Oman and its people. While the Harnessing the Madayn, Oman’s pandemic has affected our economy, I am confident that by Opportunities of World-Class the grace of God, our beloved country and its hardworking people will emerge stronger under the wise and enlightened Tomorrow Infra Backbone leadership of His Majesty Sultan Haitham bin Tarik Al Said. > 83.2 > 74.69 09 There is a lot of interesting happenings in Oman, in our multi-pronged or Top or Top development of industry as well as in the continued success of Madayn. Oman Countries 20 Countr National vision 2040 is powering our way forward as we diversify our economy and Business train our workforce to higher standards of competence and skills. Madayn, the ed by 2040 1 Public Establishment for Industrial Estates, has continuously established % Targets Center sophisticated world class infrastructure that is a flourishing home to over 2,313 companies, with over 61,213 employed, and with investment of over Value More th 6.67 billion Omani Rials. > 76.6 or Top 90% Madayn is full of these stories of success of companies, people, innovation Countries and small enterprises. Through this eMagazine we will share our stories, dreams, aspirations and joys with the entire Madayn family, as well as with 08 our larger circle of friends, well-wishers and supporters in Oman and the world over. We are fortunate, at this juncture, to have one of our most eminent Oman Economy industrialists and business leaders, H.E Qais bin Mohammed Al Yousef to lead Resilient, Despite us as the Minister of Commerce, Industry and Investment Promotion. We are delighted to have His Excellency share his thoughts with us in this magazine. Global Gloom Happy reading, happy sharing. Do share with all of us your thoughts, ideas and 11 views, especially on this eMagazine. Madayn News Hilal bin Hamad Al-Hasani To advertise in this eMagazine please contact Mizah Marketing CEO, Madayn and Business Development LLC, Email: [email protected] 03
Madayn eMagazine November 2020 Issue 01 Harnessing the Opportunities of Tomorrow His Excellency Qais bin Mohammed Al second to none. Our competitive Yousef was appointed Minister of advantage, built on Oman’s strategic Commerce, Industry & Investment geographic location, political stability, Promotion in August 2020. Additionally, infrastructure, talent and lifestyle, will he serves as Chairman of the Authority of secure our place on the global stage – and Small & Medium EnterpriseDevelopment. driving this is central to MoCIIP’s agenda. He is a graduate of Williams College and As Peter Wake Ellyard noted: “the future Stanford University and the former is not a probable place we are being taken Chairman of the Oman Chamber of to, but a preferred place we are creating. Commerce & Industry. The tracks to it are not found and followed, but made by laying and constructing the In this interview he shares his thoughts on trail.” the new normal, a post-COVID-19 FDI landscape and consumer trends. He HE Qais bin Mohammed Al Yousef Vision 2040 anticipates a growing role considers too the technologies shaping Minister of Commerce, Industry & for our manufacturing sector. What manufacturing, public-privatepartnerships Investment Promotion innovative trends will drive this? and the importance of buying local. That is correct, Vision 2040 will officially - crises necessitate creative solutions and be launched next year under the In your view, what business changes will we have seen that of late. Certainly, the leadership of His Majesty Sultan Haitham the ‘new normal’ bring? current crisis presents a unique set of bin Tarik, may God protect him. This will In the aftermath of COVID-19 the world is problems but new opportunities are guide our industrial base as it embraces unlikely to return to what it was, but this emerging. These are inspiring Omani for example, artificial intelligence, is not necessarily a negative. COVID-19 is businesses, innovators and entrepreneurs advanced robotics and the Internet of already, in fact, accelerating and making to think more freely, generating ideas that Things, technologies that are reshaping even more compelling a number of are already being put into action. They are our manufacturing landscape. Indeed, underlying economic, business and social focusing on areas large and small that we technologies that will have important trends. This is particularly true as regards have previously either thought of as consequences for the traditional role of the digital economy where remote unimportant, ignored or simply been manufacturing contributing to growth and working, e-learning, telemedicine and unaware of. They are looking too at how job creation. delivery services have fast-forwarded into our products, services and systems work. becoming normal parts of everyday life. This is a process that is informing our Today, the discerning and affluent We can clearly see this evolving socio- business community, helping them move economic landscape is forcing investors to forward, expand and capture new market consumer wants a relationship with a re-think and reset approaches, for share at home and overseas. Of course, a example, attitudes towards sustainable more innovative business community will product and its makers, not simply a development, the concentration of also lure further foreign investment economic activity, international supply We are determined to respond to the transaction. Consumers’ rising power and chains, urban design as well as industrial changes around us and ensure our offer is policy. What is clear is the choices unmet needs around greener, more investors make now, and in the coming months, can and will shape the world for ethically produced products, decades to come. personalization, customization and co- We know that throughout history, progress emerges from difficult situations creation are causing niche markets to proliferate. This is a fertile market for manufacturers and one that technology can help us exploit. As an example, technology is making it possible to cost- effectively manufacture products more quickly and in much smaller batches. The availability of 3D printing and other 04
Madayn eMagazine November 2020 Issue 01 additive manufacturing technologies encouraging greater private sector Authority of Small & Medium Enterprises allows for spaces that normally would not investment, we are seeking 80% of funding Development, the Consumer Protection have been appropriate for a from the business community for Authority, Madayn and the Oman manufacturing facility - say, a small space initiatives currently under development. Chamber of Commerce & Industry, as well on Innovation Park Muscat - to function And as we look ahead to a post COVID-19 as representatives from the business perfectly well as a small-scale factory. world, powerful public-private sector community. It is designed to support local Actually, we are fast approaching a point partnerships will be essential, producers and manufacturers by where small batch manufacturing will be governments and business standing encouraging consumers across the cheap to create and highly profitable to shoulder-to-shoulder and forging new and sultanate to think and buy local first. operate. powerful paths to economic progress and renewal. Efforts to recognize and boost products It is clear that several consumer trends and produce of Omani origin are not new. and technologies are converging. This will How do you see the growth of Madayn, for instance, has put a great deal change the way Oman’s manufacturing innovation and entrepreneurship in of work into promoting Oman made goods sector operates. Our innovative Oman? for many years and achieved significant manufacturers will adapt to meet new Innovation gives rise to new industries, success. In simple terms, the 50th market demands and the resulting change new businesses and markets, it drives anniversary Made in Oman campaign aims will be beneficial not just for Omani entrepreneurship, fuels wealth creation to preserve and enhance the economic, manufacturers but also for our and profits, generates employment human and natural vitality of Oman’s consumers. As a matter of fact, some opportunities and a higher standard of communities by promoting the industry leaders are suggesting that as a living. importance of purchasing locally made result of the pandemic the time of off- products and produce. shored, mass production and of trying to For Oman, investment in research and manage global supply chains and remote innovation is investment in our future. It It is a balanced and rational campaign that production lines could be coming to an will create new value, deepen our is more about educating consumers and end. There are indications that we are capabilities, reinforce our competitiveness institutional buyers as to the availability of seeing an across the board renaissance of and provide us with lasting prosperity. Oman-made products and produce and high-value, local design and Innovation will help us succeed, not just the success stories many of Oman’s manufacturing – companies creating survive, in the global marketplace. businesses are enjoying in the unique, custom products for example, in international markets. For example, Reem the area of technology, hardware, Right now as organizations and Batteries have powered London’s iconic furniture, food and fashion. Customized businesses large and small across Oman red double decker buses, Oman Cables’ goods the way you want them when you are feeling the impact of the pandemic, we product can be found at London need them. By understanding these shifts, need innovators more than ever. And Heathrow’s Terminal 5 and in Burj Khalifa, trends and influence points, both local while considering how they will fuel our the world’s tallest building. While Oman incumbents as well as new entrants can economic growth, let us not overlook the Ceramic’s Sohar-manufactured WAVE give themselves the tools and the know- benefit their ideas will bring to society - sanitary ware is available in DIY and home how to successfully navigate the new from new medicines to better banking improvement stores across Europe and landscape of manufacturing. systems, from improved traffic flow to the US. Indeed, stories such as these, and smarter office organization and more. there are many, need to be promoted Considering your experience in the locally so the domestic market private sector, what role will public- MoCIIP is spearheading a 50th understands the real quality of Oman private-partnerships play in the Omani Anniversary Made in Oman campaign, can made products. This is key to our economy? you tell us a little more about this? campaign. We want to encourage people Previously, our government managed the We are organizing a month-long Made in to think, buy and eat local. risk of all major projects. Now in line with Oman campaign in partnership with the 05
Madayn eMagazine November 2020 Issue 01 Madayn, Oman’s World-Class Infra Backbone At the heart of Oman’s manufacturing 70,000 8000 and service economy is the digitally- empowered industrial estates, business 60,000 6300 60,070 61,213 parks and incubation centres of Madayn. 54,806 6600 Home to over 2,313 business and a 5900 5800 6000 7000 workforce of over 61,213. 4500 50,066 50,000 33,664 35,910 6700 6000 Madayn, The Public Establishment for 1748 Industrial Estates, was formed in 1993 to 5300 give impetus to the diversified industrial development of Oman. The success story 5000 of Madayn is well-known. Today, the Oman economy, along with the rest of the world 40,000 3800 41,323 42,397 is grappling with the COVID-19 pandemic, 30,000 3200 31,370 but Madayn continues steadfast as a 3500 4000 catalyst upon which industrial development progresses in Oman. 3200 2211 2313 3000 2000 20,000 21,880 21,929 22,000 1640 1955 750 1409 1524 1214 1286 10,000 723 1000 705 0 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 0 2008 2019 Number of Projects Manpower Investment in RO Million The strong and sustained growth of successful businesses housed within Madayn is evident in the volume of Madayn as well as in the large workforce investments, the growing number of here as the above chart shows. Innovative, Digitally-powered… Total Support For Businesses Madayn was founded to establish that “the rise of a strong industry the highest possible level, will always be specialized ultra-modern industrial cities capable of performing its national role in our strategic role.” with integrated services and readymade social progress and prosperity, while at In line with His Majesty’s vision seven infrastructure for business big and small, the same time maintaining the purity modern Industrial Cties and a Technology local and global. The end-objective is to and cleanliness of the environment at Park have been established by Madayn establish Oman as a vibrant business and new industrial cities coming up in Ibri, destination based on the country’s unique Shinas, Thumarait and Marmul. Marmul, strengths. Diverse and competitive in association with Petroleum employment opportunities for nationals Development Oman and will spearhead has been a major aim. Powered by Oman ICV development in the petroleum sector. Vision 2040, Madayn has proactively pursued privatization and partnerships Madayn’s investment activities are with the private sector, with excellent fulfilled through Oman Investment and results. Development Holding Company SAOC (Mubadrah), a fully-owned subsidiary; Al Rusayl, Oman’s first industrial estate Mubadrah has formed the Rusayl was established in 1983, a decade before Industrial City Company as the nucleus Madayn was formed. His Majesty Sultan for the privatization process at Madayn. Qaboos visited Al Rusayl Industrial Estate Similar companies are proposed in all on February 9 in 1991, and in other industrial cities at Rusayl, Samail, commemoration of this momentous visit, Sohar, Buraimi, Sur, Nizwa, Raysut as the day is celebrated as Industry Day in well as at Knowledge Oasis Muscat Oman. His Majesty Sultan Qaboos noted (KOM) 06
Madayn eMagazine November 2020 Issue 01 Industrial Cities Click on individual Industrial City for more details Al Rusayl Sohar Raysut Sur Nizwa Al Buraimi Samail KOM Al Mazunah Industrial Industrial Industrial Industrial Industrial Industrial Industrial Free Zone City City City City City City City Professional Support Services For Enterprises Recognising the need to provide clearance of requests from investors. Free Zones- a joint project between Sultan enterprises and entrepreneurs with National Business Center offers Qaboos University and Madayn to ensure complete support, at every stage, a range promising Omani entrepreneurs an active collaboration between industry and of professional activities are undertaken. incubation platform to further their academia. business ideas into successful ventures. Madayn Industrial Academy focuses on Oman Manufacturing Group (OMG) is a creating new job opportunities for 'Made in Oman' Campaign - Origin Oman program of free seminars organized by nationals and providing skilled national is an important campaign to promote Madayn for the business community and workforce to companies. Oman-made products and services in the all staff and students of local tertiary domestic market. institutes. Masar, a one-stop Investors Services Centre works with other major Madayn Research Chair For the Smart Nation Seminar Series strengthens Government departments for time-bound Development Of Industrial Estates and knowledge in Oman’s digital community. Specialist Subsidiaries For Greater Click here to view video Effectiveness Madayn's ambit is widespread and hence specialist subsidiaries have been established for more effective management and service delivery as follows: Oman Investment and Development Holding Company (Mubadrah) - 100 % owned by Madayn. Mubadrah Subsidiaries are as follows: Shumookh Investment & Services Co. SAOC Al Rusayl Industrial City Company Mubadrah Comprehensive Services LLC Al Shumookh Plastic Products LLC Mizah Marketing & Business Development LLC Industrial Innovation Center 07 04 MADAYN NEWSLETTER SEPTEMBER 2020
Madayn eMagazine November 2020 Issue 01 Oman Economy Resilient, Despite Global Gloom The sustained impact of Covid-19 has Global Innovation Index Government Effectiveness, spread gloom across global economies in World Governance Indicators the first half of 2020, with Global GDP contracting around 9%. Despite a strong Skills, Global Value Value Environmental rebound of 6.4% in Q3, global growth will Competitiveness Index > 51.98 > 1.8 Performance Index shrink by 4.4% in 2020. Strong momentum or Top or Top from the second half of the 2020 will drive 20 Countries 10 Countries growth to 5.8% in 2021. Value > 83.2 Value or Top > 74.69 10 Countries or Top 20 Countries Real GDP per Increased by 2040 FDI Net Inflow Capita Targets percentage of (Growth Rate) 90% GDP 10% Economies of the Middle East are forecast Global Value More than Non-Oil Share to shrink by 7.6% this year, much deeper Competitiveness > 76.6 of GDP than the previously estimated contraction, Index or Top 90% according to the latest regional outlook 20 Countries Omani’s share of report by Oxford Economics. Economic Real GDP jobs created in the growth in the region is projected to return Growth 5% 40% to 4.0% in 2021 and 2022 as the lockdown private sector eases, global travel picks up and Brent oil prices move closer to USD 50 per barrel. Yemen, Oman is a natural gateway to the defined milestones and timelines to MENA market as well as to the huge progress against a set of local and Oman’s economy is demonstrating markets of South Asia. international indicators that measure and resilience despite the impact of the evaluate the performance transparently. pandemic, low oil prices and the OPEC Oman’s stable economy and governance, sponsored cut in oil production. According strong legal system, ample natural Thrust On Cutting Edge to NCSI, the half-year GDP has reduced resources, and concerted measures of Manufacturing 13.4% from RO 14.14 Billion in 2019 to RO economic diversification plays an 12.25. In the first half of the year, the important role in attracting foreign In 2019, the Ministry of Commerce and government income came down by 12.4% investments. Industry and UNIDO published compared to 2019; from RO 5.514 billion Manufacturing for Wellbeing to set a to RO 4.830 billion. Government expenses The Omani government actively pursues a vision for the manufacturing sector of were also controlled by 8.4% during the development plan that focused on 2040. The strategy focuses on first half this year compared to last year; diversification, industrialization, and knowledge-driven industries in the health from RO 6.175 billion to RO 5.657 billion. privatization to reduce economic and environment clusters to produce Hence, the half-year deficit of RO 826.5 dependence on the volatile oil sector. goods that enhance the welfare of people million though 25.1 % higher than last year Manufacturing, tourism, transport, around the world and sustain is well within the government's original logistics, mining, and fisheries have been diversification, high-tech development, budget deficit estimate of RO 2.5 billion. the key components of the government's and innovation in the Sultanate of Oman. The government is making significant diversification strategy. By 2040, it is expected that natural progress in its National Program for Fiscal resource-based industries will devolve Balance (Tawazun). Vision 2040: Blueprint For into supporting other industries and Sustained Prosperity sectors. Increasingly Attractive Manufacturing Hub Oman’s Vision 2040 is an integrated set of In the past year, the manufacturing socio-economic policies for developing a sector’s contribution to GDP increased Strategically located at the mouth of the sustainable and globally competitive from RO 3011 million in 2018 to RO Persian Gulf, and sharing borders with the future for the country and its citizens. The 3071.80 million in 2019. The sector United Arab Emirates, Saudi Arabia, and vision outlines strategic directions, goals, created 10,000 jobs for Omanis in 2019. and priorities into action plans with clearly 08
Madayn eMagazine November 2020 Issue 01 National Business Center Mentoring Enterprises For Success Madayn’s NBC has rapidly emerged as the ‘go-to’ place for budding Omani entrepreneurs who seek ideas, expertise, guidance, and mentorship from start-up to establishing successfully in today’s highly competitive marketplace. The Center has a wide range of programs for entrepreneurs. Recently NBC launched the second edition of its hugely popular Ideation Program for budding Omani entrepreneurs. In 2013 the National Business Centre was businesses. The focus is on planning, restructuring. established when the then existing market research, and sourcing incubation program, The Knowledge Mine investment. Mentoring happens through NBC presents entrepreneurs with a (TKM) expanded from serving the intensive online workshops. milestone plan, breaking projects into Information and Communication timed stages. The training enables Technology (ICT) sector to serving a wider Pre-incubation For New entrepreneurs to engage more effectively range of enterprises. Headquartered at Entrepreneurs to the wider business community. Knowledge Oasis Muscat (KOM), NBC, provides a comprehensive range of The one-month program for Omani Wasel Program service from business development citizens with clearly defined business services, facilitation of access to markets, ideas helps participants work with NBC The 6-month program is for SME’s who specialist industry expertise along with business advisors to refine their ideas and are looking to scale up or facing fully equipped state-of-the-art office participate in workshops covering challenges. NBC and Oman India Fertilizer spaces, meeting rooms, and presentation financial, operational, and human Company (OMIFCO) collaborate to provide facilities. NBC also manages the resources aspects. participants with technical and financial prestigious Riyada Incubation program. training with international specialists. Incubation For Growing Most of the NBC programs are highly Businesses Entrepreneurship Development sought after and admission is through a for Enterprise Formation rigorous process of evaluation and The 2-to-3 year program has been selection. Some of the more popular created for Omani businesses that have It aims for Omani youth who are seeking programs include been operational for under three years, as to own businesses. Institute of Modern well as for SME’s undergoing Science and Technical Training (IMSATT) Ideation For Start-ups Omantel and Global Retail Company support a month-long program for Omani citizens with innovative business ideas. This prestigious program enables participants to shape their business ideas into actionable plans to set up their 09 06 MADAYN NEWSLETTER SEPTEMBER 2020
Madayn eMagazine November 2020 Issue 01 and Advanced Business Consultants sectors in the Sultanate; encourages Entrepreneurship Week, these workshops (ABC) support the program which imparts entrepreneurs to start businesses in are held. In the last three days, applicants awareness of entrepreneurship based on those sectors. compete to join the incubation program. prior vocational and technical training. Contestants structure and present their The program provides intensive technical Mashura: Facilitates dialogues between business ideas using the skill-sets they and business skills training and support various government agencies and have gained while participating ; that is funded by the National Training entrepreneurs to raise awareness among Fund (NTF). budding entrepreneurs on the various Invited Social influencers to visit and procedures adopted in Oman. experience the products and services of Reyooq: Offers a platform for discussions businesses affiliated with the various between major players in the private Global Entrepreneurship Week. Idea programs of the center and help publicize sector and new entrepreneurs for Development Workshops these to a wider audience across their exchange of expert views on major Once a year, as part of Global platforms. NBC Develops Entrepreneurs For Marketplace Success Nasser Al Malki, Director General of the Nasser Mubarak Al Malki Speaking about COVID-19, Al Malki highly successful National Business Director General of the highly successful highlights that “…associates have shown Center (NBC), since May 2019, is well- National Business Center (NBC) varied financial responses to the known for his proactive role in mentoring pandemic. Whereas some of the a range of enterprises and business. None of them were looking for organizations did very well, such as entrepreneurs, most of whom are today get-rich-quick schemes. They are in it for companies that sell goods like highly reputed in Oman’s manufacturing the long-run and this has helped them detergents or masks, companies that economy. develop resilience against the inevitable provide services that required challenges that face nascent interaction, or got restricted during the Al Malki recently spoke to the eMagazine businesses.” lockdown have to face problems.” about NBC as well as his varied responsibilities at Madayn since 2001, “Participants have also faced challenges Al Malki is happy with the 35% growth in as IT Director, Director General of KOM of their own, especially in securing financial performace of NBC-Incubated as well as a Board Member of the funding,” says Al Malki. He points out companies, during the second quarter, Research Council of Oman. that “emerging companies struggle to despite the advert impact of COVID-19. garner trust in the market, but NBC is He states that “Companies undergoing As Al Malki confirms, 43 companies have uniquely positioned to help these incubation now are in a much better graduated from the prestigious companies gain credibility because of position to hit the ground running in the incubation program including leading NBC’s standing as a government agency post-COVID environment because they businesses like Kindows Tech Solutions with solid expertise and consistent track are formulating structures and business LLC, Mazoon Environmental & record.” delivery methods within emerging Technological Services LLC, National parameters.” Energy Center, Akeed, Carzaty, and Ostool Albon, all of whom came as Al Malki envisions that “… a digital fledglings but are today highly reputed existence will be indispensable in the success stories. future and he is confident that NBC will continue to excel at imparting Al Malki claims that “… the success of sophisticated and competitive skills these companies is due to their passion, through their well-formulated patience, and commitment toward their programs.” 10
Madayn eMagazine November 2020 Issue 01 Madayn News Ministry of Higher Education, Undersecretary of Ministry of Minister of Commerce, Research and Innovation, and Labour visits Masar Service Industry and Investment Madayn sign cooperation Centre Promotion meets investors at programme Al Rusayl Industrial City His Excellency Sheikh Nasr bin Amer Al The Ministry of Higher Education, Hosni, Undersecretary of the Ministry of His Excellency Qais bin Mohammed Al Research and Innovation signed a Labour for Labour, visited yesterday Yousef, Minister of Commerce, Industry cooperation programme with the Public (Tuesday) Masar Service Centre, which and Investment Promotion met Establishment for Industrial Estates – pertains to the Public Establishment for yesterday (Wednesday) with Madayn to boost cooperation between Industrial Estates – Madayn at Al industrialists and investors at Al Rusayl the Ministry and Madayn in various Rusayl. Hilal bin Hamad Al Hasani, Chief Industrial City. The meeting was fields that serve education... Executive Officer of Madayn... attended by His Excellency Dr. Saleh... Click here to read full report Click here to read full report Click here to read full report Investments in Madayn Minister of Higher Education, Madayn inks agreement to industrial cities hit RO 6.6 Research and Innovation visits implement entrepreneurship billion in 2019 Suhar Industrial City development programme The Public Establishment for Industrial With the aim of exploring cooperation The Public Establishment for Industrial Estates – Madayn is working towards opportunities in scientific research, Estates – Madayn, represented by the developing Madayn Vision 2040 to be innovation and technical and vocational National Business Centre (NBC), signed along the lines of Oman Vision 2040, training in the industrial cities, Her yesterday (Wednesday) an agreement informed Hasan bin Marhoon Al Excellency Dr. Rahma bint Ibrahim Al with Institute of Modern Science and Marhoon, Director General of Planning Mahrouqiyah, Minister of Higher Technical Training (IMSATT) and and Business Development at Madayn. Education, Research and Innovation, Advanced Business Consultants (ABC) “Through the development of Madayn visited Suhar Industrial City, which falls to implement 'Entrepreneurship Vision 2040, we aim at... under the umbrella of the... Development Programme... Click here to read full report Click here to read full report Click here to read full report 11
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