Introduction to WAM 2018

An exceptional coffee table book The story so far…



Who we are…

Introducing…Judith Wright Tim Ingram Carole Broadbent Adam StevensManaging Director Head of Creative Office Manager Marketing & Digital ManagerJudith started WAM in 2001 Tim is very astute and Carole’s excellent Adam is very much a doer,and her passion and possesses the natural organisational skills striving to get jobs done,enthusiasm is what has ability to quickly capture keep the office running with efficiency as hisenabled the company to the essence of any brief. smoothly. She loves the middle name.grow and thrive! She heads He consistently creates variety of her role from His skills and knowledgeup the team and keeps commercially viable dealing with clients to of digital and marketingeveryone fuelled and solutions with clever sorting out finances. is outstanding, withmotivated to keep moving designs that keep our Probably her most experience in everythingforward. She has many clients coming back challenging task is from PPC and SEO tostrings to her bow. for more. He relishes keeping Judith video creation. the daily challenge of organised!Find out more here: creating fresh ideas to help our clients shine.www.judithwright.co.uk

…The WAM TeamSarah Barthorpe Simon Stevens Carol Longbottom You?Marketing Executive Digital Marketing Executive CopywriterSarah’s been with us for Simon is our newest team Carol is a copywriter, Do you want to be part ofover three years and has member and is fresh out freelance journalist, the amazing team here atproven she has an aptitude of university with a degree proofreader and academic WAM?for both marketing and in Sports Promotion & researcher. She brings If you think you have thedesign with her role seeing Marketing and brings a a wealth of experience to same passion and creativityher covering a wide range new outlook to the team. the team and a passion for that flows through theof marketing tasks, His roles cover all things learning, which is great as WAM team and feel youincluding being our digital, including link our clients are from a wide can bring something extrago-to for all things social building and SEO. range of business sectors, to the table, send us anmedia. Sarah’s youthful, from manufacturing to email introducing yourselfenergetic approach keeps legal services. with your CV.things exciting and helpsus stay fresh and up todate with new trends.

Where we are now…Wright Angle Marketing has been on quite a journey since 2001.We’ve gone from; Judith being a ‘billy-no-mates’ working in her dining room,to taking office space at Bowers Mill in Barkisland, to moving into largeroffices at Croft Myl, Halifax. When Judith first moved into Bowers Mill,she was on her own but soon decided she needed some company aroundher. Since then, the business has gone from strength to strength as theWAM team grew to meet client’s needs. In October 2016, the team relocatedto our stunning new offices at Croft Myl in Halifax, West Yorkshire.Our vision has changed too, we used to be about B2B andB2C but now, we are all about H2H…‘Human 2 Human’.Over the years we’ve worked, and continue to work with some amazingclients and we have enjoyed seeing their businesses flourish.It’s simple really, we work with you not for you, and as one of ourclients says: “You get me…you listen…you are part of our team”…which is great to hear!Moving on from where we are now to where we are going…watch this space,nothing stands still for long at WAM.



The 4 P’s of MarketingMost marketing companies talk about the 4 P’s: Price, Product, Placement and Promotion.However, we have a slightly different take on this…The 4 P’s of WAMPeople• People come first, both internally and externally.• We help others to achieve their goals.• Our clients are not just customers, but people. It’s about what we can do for them, rather than what we can get from them.• We have a collaborative approach, both in how we work as a team, internally, and how we work with clients, externally.• Relationships are important to us – we wouldn’t want to work with someone we wouldn’t go down the pub with – we always want to be authentic.Passion• We are enthusiastic and have bags of energy; we are passionate about people, marketing and ideas.• We love what we do and it shows in our everyday behaviours.• We work on brands that we believe in, or turn them into something we can.• When our clients are ready to make the leap, we jump with them.

Pioneers• We are innovators, explorers and inventors.• We come up with new and clever ways to do things.• We do more than just deliver what our clients think they want, we coach them to articulate what’s in their head so their clarity gives them a better reality.• We want people to feel more confident in their vision and inspired to make it happen, alongside our creative delivery.• We take simple ideas and give them a twist to produce a more innovative solution.Purple• We are mad about all things purple!• The colour purple impacts the mind, body and spirit.• Purple stimulates the imagination and inspires high ideals.• Purple is ambitious and self-assured, ‘the leader’.

Our Values…At the very essence ofthe WAM brand…We are driven by helping people to define their visionand working with them to turn that vision into reality.CollaborationWe work as a team and with our clients to achieve goals.PassionWe have a love and huge enthusiasm for what we do.ResponsibilityWe are accountable for our actions and for each other.AuthenticityWe express genuineness and truth in all that we do.IntegrityWe possess and adhere to high moral principles and professional standards.

…Our PersonalityFunWe find enjoyment and excitement in everything we do.Quirky We like to do things a bit differently and stand out from the crowd. Approachable We’re friendly and easy to talk to. Straight Talking We’re honest, direct and straightforward in dealing with others. Inspirational We inspire our clients to be the best they can be. Energetic We’ve got lots of energy and display vigour in everything we do. Interestingly, when we worked with an external consultant to look at our brand, we were really pleased that they agreed with us that we were a fun, quirky and inspirational bunch with lots of energy. They also thought that we are very approachable and straight talking, which basically means that what you see is what you get. Oh and the bonus is, this means our clients understand us!

What we ARE… …and what we are definitely NOT! Bright …not bland Team …not staff Fun …not pretentious Proactive …not reactive Long Term …not short term Excellence …not standard The Extra Mile …not ‘just enough’ Original …not a follower Flexible …not 9-5 Supportive …not contrary

Bringing our brand aliveWe are fierce brand guardians for our clients and we are just the same for our own brand.Not only do we ensure that all our communications have the same look and feel,but we make sure that we always deliver a consistent experience for our clients.We are clear about what we are delivering and we make sure our clients know whatto expect from us.Unlike most marketing agencies, we love to be measured wherever possible andwe like to show our clients a return on investment.What our clients thinkOne client called us ‘The Marketing Coach’and went on to explain…“The Marketing Coach doesn’t just deliver what we think we want or tell us what we wantto hear. They challenge us to really understand our brand and our vision and help us toarticulate what’s in our head: then they help us to make it a reality. They’re there tosupport us along the way and help us see that anything is possible and when we’reready to make the leap, they hold our hand and jump with us.”

What our clients say about our brandCreative You have lots of imagination and create new ideas.Generous You give us as much time and expertise as we need.Can do You are keen to take on a job or challenge and we are confident it will be successful.Open You are honest, real and welcome our input and ideas.Positive You are confident, optimistic and focused on good things.Principled You have high moral and ethical standards in everything that you do.How the WAM brand makes them feelEmpowered You always give us a greater sense of confidence and self-esteem.Enthused You always communicate a sense of excitement to us and are always interested in what we are doing.Inspired You help us to feel brilliant and creative in our work.Anything You enable us to feel like there are no limits to what is possible.is possible

How the WAM brand makes them lookSuccessful You help us to achieve our goals and look great.Professional You help us to stand out and show a high degree of skill.In control You enable us to take control of our own success.Focused You help us to develop focus and place our attention where it needs to be.The WAM Team get resultsDigital Marketing and Lead GenerationWithin the first four months of working with WAM, we achieved the following great results:• From zero website enquiries, to receiving 68 unique enquiries• From zero website traffic, to receiving 20,028 visits• From zero online leads generated, to recieving 1,277 leads generated• An average monthly earned Media Value of £11,000, which is 2100% return on investmentFacebook Account ManagementWithin the first four months of working with WAM, we achieved the following great results:• From zero people reached on Facebook, to reaching 159,205 people• From zero people following their Facebook page, to recieving 2131 (relevant) LikesTwitter Account ManagementThe average monthly figures achieved for our clients on Twitter:• Accounts increase by 125 Followers per month (relevant followers)• Accounts achieve approximately 12,000 audience reach per month

The thinking behind the visualOur Brand is…So much more than a logo. It is the way we all behave. It is the service we give.It is all about the perception we hold in the minds of other people. We recognise thatthe development of our brand and the perceptions we create are an incredibly importantpart of what we do.Our Mission is…To work with individuals and companies, to help them to set and achieve their goals.We turn ideas into reality using clever marketing and design.Our Vision is…A highly successful marketing agency made up of a team of people with vision,skills and creativity. We are a close knit team of incredibly talented individuals whoadd value to our clients. The team brings fun, purpose and a can do/will do attitude,which attracts opportunities. We are passionate about the success of our clients.We are the most respected and best known marketing agency in Yorkshirefor our clever marketing and design.



Our logo…Every company aims to possess a logo that isinstantly recognisable and remembered…It is very important to consider all the key factors that contribute to the whole brand beforeattempting to create a logo design.With our logo we focused on the following:• The energetic freehand ‘WAM’ writing dates back to 2001 when the company was established and illustrates the WAM passion unleashed.• Purple impacts the mind, body and spirit which stimulates the imagination and inspires high ideals. Purple is ambitious and self-assured, ‘the leader’• The corner is a ‘right’ angle for Judith ‘Wright’ but also symbolises a turned corner on a page. This is often done to ‘remember’ your place in a book or highlight interesting content on a page or document, so you can quickly and easily return to it at a later date.• In the eastern art of Feng Shui, energy flows from left to right and from bottom to top - left is past, right is future. As you can see above, our right angle triangle is the perfect example of positive energy flowing upwards with passion and creativity.Images we use in our own marketing:The images we use are quirky and instantly recognisable as ‘WAM’. The subjects portray astylish but fun manner that encapsulates the WAM team and reinforces our brand.We use black and white images with purple as the accent colour.We associate these words with our brand:It’s worth remembering… and Clever Marketing & Design.

CLEVER MARKETING & DESIGN

Good things cometo those who bait… 01422 375 034 [email protected] @theWAMteam wrightanglemarketing wrightanglemarketing.com