CoreRed Agency Brochure

0 20800 46888Better Partner For Smarter Brands

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Worth itWho we areCoreRed is a Full Service Digital Marketing Agency that is large enough to offer a broadrange of services, skills and specialist expertise, but we are small enough to provide abespoke and tailored level service.INDUSTRY Our core activity is to produce concepts Whether it’s a little logo design or a fully and content, as well as frame them for fledged E Commerce store, CoreRed has• FMCG online and offline distribution channels. the know-how to take it to the next level.• Restaurants & Cafe Our skills merge to create, produce and• Wholesale & Retail shape everything from online & offline• Automotive Industry commercials, advertising, websites, inter-• Accountancy and Taxation nal communication platforms, etc.• Health and Beauty• Cosmetics and Fragrances With our years of experience in the field• Electrical and Electronics and our range of empowered talent, our client always gets the most innovative and mYaoyub! e multidimensional concepts, expressed through, interactive web, graphic design and advertisements. Call us on 020 8004 6888

We LOVE BRANDS Every organisation, from the sole trader, charity and large enterprise, know whoBUILDING they are, what they offer and how they can present their communications. So whether we’re designing a catalogue, Flyer a one- off advertisement or a full brand identity programme and a website our philosophy is exactly the same. We know that every piece of communication from your logo, website, advertising and brochures has the potential to boost or weaken your brand, and be- cause of this we always work to ensure our clients’ communications are big, powerful, unique and consistent to their ‘brand voice’.4 www.CoreRed.co.uk

Creative we provide Spiritservices of ServiceBranding • Uniforms Call us on 020 8004 6888• Logo Identity • Photography• Typography Design • Illustration• Company/Brand Naming • Copywriting• Creative Strategy• Brand Guidelines Digital Marketing• Branded Templates • Responsive Website Design• Brand Management • Content Management• Start-up Packages • Systems (Wordpress, Magento) • Search Optimisation (SEO)Graphic Design • Social Media• Print Design • Video for websites• Brochure Design • Email Newsletters• Catalogue Design • Presentation design• Design & Art Direction • iPad Sales Presentations• Signage & Exhibition • Advertising for websites• Advertising Campaigns • Mobile & Web Apps• Internal Communications• Print Buying

Our ProcessBuild your brand each step of the way All our design projects go through a simple, effective process of three stages. We will keep you updated on each stage and what to expect from us.WCboeirtBehRraieldNli,aaintmth!eaLsiktoe 1. Discover 3. Develop Sit down with us, help us to understand We work alongside you to help your your business & we’ll help make sure your business grow; always on hand to offer business brand works smarter not harder. advice and help your future brands success – online and in print. 2. Design We’ll create all the effective marketing materials your business brand needs in today’s fast-paced world, from a logo, website and advertising.6 www.CoreRed.co.uk

The bleakness of professional-ism overcomes with sparklesof creative design. Meet us tomeet your creative needs.Expect More Pay Less Call us on 020 8004 6888

Our process to start Proposal We’ll send over a detailed proposal based on our discussions and details provided. It will show breakdown costs and timings. Invoice Once you’ve confirmed the proposal and signed, we’ll produce an invoice based on this with breakdowns as per the proposal. Work begins... The invoice sent and deposit paid, we’re now booked in and on track to creating a new design project with us! Let usyboeuarvWitaolrpldart of8 www.CoreRed.co.uk

Your Creative gCToobhreteitenRr gweistdh journey starts hereLet’s assume you are starting at squareone and need complete branding andweb design services. To give you an ideaof our process, here’s what to expect...Logo DesignWhen it comes to branding, the logo is often the most importantpiece to your entire brand next to maybe the name. The logo willidentify and represent your brand across various media. Upon gath-ering client input through our Logo Design Worksheet, we’ll start onthe designs. Logo options will be presented, each of which will beadaptable for print, online, and large format signage. The optionswill undergo revisions and be narrowed down in consultation withthe client until it has reached a point with which the client is abso-lutely satisfied. Once we’ve completed your chosen unique logoidentity, it will be prepared and saved into all the required standardfile formats: jpg, png, svg, pdf, tif and eps files. Plus any additionalfile types you request. Then packaged up into a logo pack. Call us on 020 8004 6888

Brand Guidelines The brand identity guidelines often flows organically from the logo design and con- sists of design elements such as decorative graphics, icons, a colour palette, typog- raphy, business card design, letterhead design, powerpoint and reporting templates as well as social media design assets. The client is responsible to provide textual or graphical requirements to guide the creation of this system, which will culminate in an addendum to the brand assets package and, if necessary, a brand guidelines docu- ment, intended to inform proper use of the brand and be widely shared with all staff/ stakeholders.10 www.CoreRed.co.uk

Flow like Water - aDAPTABLEAn effective web strategy is the mind to your most pressing marketing andtranslation of a business’s objec- end-user objectives. Our recommendation istives and values to a high level almost always to create a design that worksset of directives for its online and looks well on desktop as well as mo-presence, functionality and bile devices - both retina and responsive.desired user response. It doesn’t We love the evolution of the web and westop at just designing the out- want your site to look its very best at everyline, but actually follows through turn. Let us help you apply our years ofat every step of the process. expertise and depth of valuable research to your project and create a modern website that offers your audience the best user experience.Responsive Web DesignYour website is designed in adherence tothe newly developed brand and with a Call us on 020 8004 6888

Prices Prices The cost of creative services depends on the amount of business: If our schedules are VERY Affordable fairly open, we may be able to offer deep discounts. If we are booked up, it will cost We seek to full specific require- more to get to the front of the line. It’s best ments that enable us to produce to tell us what you need and how much you websites that are not only aes- are hoping to spend. We are able to ac- thetically pleasing, but that com- commodate almost any budget and can get municate function and purpose, creative with payment schedules in order to while still allowing for easy ac- give you the best product and service up cess to content. front www.CoreRed.co.uk12

FAQS want to knowAll youHow much will this cost?We will do what we can to make sure thatyou get everything you need within the budgetyou have. But, as with every other product andservice, you get what you pay for. You can’tget a Porche for the price of a Mini. If you finda place where you can, do let us know!Do you charge for design amendments?Our goal is to give you exactly what you needas far as look, feel, and function. Normally upto and including three amendments or changesare built into all of our pricing and we wouldonly consider applying fees for an amendmentif there is a drastic change that interrupts orredirects the process. Call us on 020 8004 6888

FAQsAll you want to knowWill I have to come back for every little that our design process won’t stop until youchange to my website? are 100% completely satisfied and youNo. All our sites are built with a Content will receive everything you need to bringManagement System (CMS) that allows you your brand to life in print, on the web, orto easily modify and control the content on anywhere else. We take pride in the digitalyour site. assets we provide and hope that you’ll see the value in our service and our endCan you look at my site and tell me what I products. A brand identity is something youneed to do? do once every few years, if that. It shouldWe do offer consultation services but we’d be something that you are proud to showmuch rather help you take action to remedy people. You want something that looks valu-the issues you see with your brand or your able and conveys your service or offeringwebsite. as professional, not something that people see and know is worth next to nothing.I know someone who will design a logo fora lot less. Will you consider trading work?There are lots of talented people out there We rarely do, but do ask and make us anwith access to design software, but we do offer we can’t refuse. Keep in mind thatthis full-time and truly believe that you get trading services for potential referrals isn’t awhat you pay for. Our price reflects our sustainable business practice.experience and abilities. You can be sure14 www.CoreRed.co.uk

FAQs want to know TheAll you way to GoWe think our great work will speak for Why the deposit and final payment The reason for this is that we often useitself and you will want to refer us as a schedule? past work and experience to acquire newresult. We tend to seek full payment up front due business so not being able to refer to it to the fragile and precarious nature of can actually negatively affect sales andBut what about the designers on sites like releasing unique logo identities, designs we need to recoup that cost. You may99designs? and websites prior to being paid. It also want to reconsider whether you needYou might want to take the time to watch demonstrate a commitment to the project non-disclosure at all; Silencing some ofthis informative video on the topic of equal to our commitment of time and effort the buzz around your business can actu-“spec work,” which is what these design to get the process started. Rare as it may ally take away from organic traffic andcontest sites ask designers to engage in: be, people sometimes change their minds promotion of your brand.http://youtu.be/DsstOs-K7gk. Quite and decide not to continue with a projectsimply, these sites don’t necessarily offer or to go in a different direction.the best quality work and it certainly isn’tdone through a one-on-one collaborative, I want to keep it secret. Will you sign anconsultative process the way we work. NDA?Think about the biggest competitor in your Any non-disclosure or non-solicitationfield; we can almost guarantee that their agreement will require an additional feebrand is not the product of a contest- to be applied to the project.based design website. Call us on 020 8004 6888

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Testimonialshappy customersWe are very proud of the service we provide for our customers. In fact, we see a clientrelationship drastically more personal than that of most agencies in our field.“These guys know what they are doing. They in fact!” “We have used Corered twice very goodunderstood my requirements, researched my Laura & Tom | Accountancy Firm quick efficient and very good in price. I ask forindustry and came up with a great colour a web page to be done and it was done thescheme and bespoke logo for my company. I “Right from our initial meeting with CoreRed we next day, so I would certainly recommend thiswould recommend them. Their ongoing service knew this was the company to go with for our company. They help you with any questionsand willingness to update pages is Excellent.” web design. Having spoken to four other web also help design and words for your webJason & Sons | Property Development design companies and not being impressed it page, which isn’t my strong point. They also was great to get the sense of excitement from always reply to your email straight away. We“I have been very happy with their service the CoreRed team. This enthusiasm has given are very happy and will carry on doing busi-provided to my portfolio of clients. I am myself rise to what we think is a great website. In ness with them.”in business as an accountant and often my addition, the CoreRed team did as much as Kashif Ali | London Shoe Shopclients require extended services due to trust. I possible to work round our timetable and werestarted using their service since last year and I frequently available to answer any questions or And many many more......can tell you that they are very supportive and queries we had.”incredibly quick in providing solutions to either Robert Edwin | Recruitmentweb design or stationery design. I would nothesitate to recommend them and have done Call us on 020 8004 6888

Whats NEXT ?Be Our Next Awesome Happy Customer !Both Big and Small Brands can leverage DigitalMarketing and use our expertise.Every Click, Every Search, Every Tweet is an opportunityto engage clients.CoreRed can help take your business or organisation tothe next level.Helping you SucceedCoreRed Studio 0208 004 6888 [email protected] Floor, www.corered.co.ukBerkeley Square House, c/o Invest Bureau LTDBerkeley Square, Reg 08517297London, W1J 6BD VAT GB182804403