E-Commerce

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E-Commerce - Introduction ❖ E-commerce is a transaction of buying or selling online. ❖ It covers both business-to-consumer and business-to-business transactions

Coupon Websites & their Importance ❖ The most important thing online is the user experience. ❖ Coupon Websites like Savings.com, Offers.com, Myvouchercodes.co.uk, Voucher Cloud. ❖ Main goal is to create ultimate savings for customers to save time and money every day

Technical Responsibilities of Employees 1. Screening, Verifying and Updating content on a daily basis 2. The effectiveness of merchandising and promotional copy to increase sales conversion. 3. Updating Product Pricing, Special Offers and Coupon Codes. 4. Testing Content Regularly to ensure details, product information and links. 5. Manual Testing of Online Shopping Websites, Payment Modules and Shopping Carts.

Common Words used in E-Commerce 1) Merchants or Retailers or Online Shops or Stores 2) Offers - Live Offers, Duplicate Offers 3) Affiliate Networks or Deep Linking Networks 4) Competitors or Competitor Websites 5) Admin Tool 6) Code Testing or Coupon Testing

Merchants or Retailers or Online Shops or Stores ❖ It means the actual online shopping websites ❖ Every merchant will have their website which sells goods over internet ❖ It will be the primary source from clients to work on

Offers ❖ An Offer is any type of promotion which saves money to a customer ❖ Types of Offers: ★ Coupon Codes or Promo Codes or Voucher Codes or Codes ★ Deals ★ Sales ❖ Coupon Codes: these are letters or numbers that consumers can use on a shopping site to obtain a discount on their purchase ➢ Example: Get 10% off any order using “SAVE10” Code ❖ Deals: If we get a fixed discount without any code then it will be called as a Deal ➢ Example: Free Shipping on orders over $50 ❖ Sales: It is similar to Deal but the discount will not be fixed ➢ Up to 50% off sale items

Sub-types Of Offers 1. Sitewide 2. Category or Brand Specific 3. Single Products 4. Win Offers 5. Review Offers 6. Sign Up Offers 7. Membership Offers

Sitewide Offers 1. % Offers Ex: 10% off any order 2. Currency Offers Ex: $10 off any order 3. Free Shipping or Flat Rate Ex: $5 Flat Rate Shipping on any order 4. Win Offers Ex: Grab a chance to win $20 Gift Card 5. Refer a Friend Ex: Refer a friend and get $10 off your next order 6. Sign Up Ex: 10% off any order with Email Sign Up 7. Review Offers Ex: Leave a review on any item and get 10% off sitewide 8. Membership or Subscription Offers Ex: 10% off orders with Platinum Membership 9. Offers for Special Category Members or VIPs

Affiliate Networks or Deep Linking Networks A deep link is a link that takes you to a specific page on the merchant’s website other than the homepage, where the user can immediately see the offer. Example: Merchant’s URL deep link: https://www.revolutionbeauty.com/offers.aspx Our deep link with parameters: http://www.awin1.com/awclick.php?awinaffid=282949&awinmid=7808&clickref=A2ASUBID&p=https%3A%2F%2F www.revolutionbeauty.com%2Foffers.aspx

Affiliate Networks ➔ Commission Junction ➔ Link Share ➔ Pepperjam ➔ Impact Radius ➔ ShareASale ➔ Affiliate Window ➔ Avantlink ➔ Webgains etc

Competitors or Competitor Websites ❖ Basic meaning of competitor is a company in the same industry or a similar industry which offers a similar product or service. ❖ If we are working on Good Shop merchant then other websites which provide offers will be treated as competitors ❖ Example competitor websites http://www.savings.com/ http://www.retailmenot.com/ http://www.dealsplus.com/

Admin Tool It is basically the back end of the website where we use to add or edit or delete the offer which reflects on front end website

Code or Coupon Testing ❖ Testing each code at cart to determine if it is still valid ❖ When Code is Tested you will get 4 types of Results: ➢ Valid ➢ Invalid ➢ Unclear ➢ Website Error

Sources for Offers ❖ Merchant Website ❖ Affiliate Networks ❖ Affiliate Emails ❖ Consumer Emails ❖ Competitor Websites

Ongoing Projects 1. Good Shop 2. Discount Codes@MET & DAI 3. Dealhack 4. MyVoucherCodes 5. Supply Coupons 6. Offers.com