DONUT BRANDBOOK - Student Project

BRAND BOOK- By Lian Curcic

TABLE OF CONTENTS DONUT PROJECT - TOC DIGITAL MARKETING . . . . . . . . . . . . . . 15-16 ABOUT US . . . . . . . . . . . . . . . . . . . . . . . . 1 WEB. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 OUR VISION . . . . . . . . . . . . . . . . . . . . . . 2 MOBILE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 LOGO . . . . . . . . . . . . . . . . . . . . . . . 3 UI KIT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 OUR LOGO . . . . . . . . . . . . . . . . . . . . . . . . 4 ICONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 LOGO VARIATIONS. . . . . . . . . . . . . . . . 5 POSTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 LOGO MISUSE . . . . . . . . . . . . . . . . . . . . 6 STORY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 VISUAL BRAND . . . . . . . . . . . . . 7 COLOR & TYPOGRAPHY. . . . . . . . . . . 8 PRINT MARKETING . . . . . 9-10 LETTER & VISIT CARD . . . . . . . . . . . .11 DONUT BOX . . . . . . . . . . . . . . . . . . . . . .12 POSTER . . . . . . . . . . . . . . . . . . . . . . . . . .13 FLYER . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14



ABOUT US We are glad to present you our small Internet shop called \"DONUT\". We are located in the USA and we make deliveries all over the local market free of charge. So, who are we? We cook DONUTS with love using a great home recipe, so all of our client come back to us again and again to buy more and more donuts! We also invite all our guests to participate in our on-line Master classes for making the delicious donuts at home using the very basic ingredients. We love the smiles on the faces of our clients. We are very attentive to our clients' requests to diversify the menu of new Donuts, to make them tasty and attractive as much as possible. 1

OUR VISION Our vision is to continue to increase our business and to open our own DONUT STORE in order to make our dreams come true and to give to our clients the great experience to see our DONUTS by themselves. We are happy with the achieved results and we are open to welcome our clients requests no matter if this will be a big or small order. All deliveries will be free of charge. The most important that the order will arrive quickly and on time. 2

LOGO 3

OUR LOGO 29MM 118MM 12MM 49NM 4

LOGO VARIATIONS Black & White is always nice we said, but we LOVE and prefer Pink & Brown .. (: 5

LOGO MISUSE It's so important to keep the appearance of the logo to look Yummy! DO NOT! shrink the logo DO NOT! stretch the Logo DO NOT! tilt the Logo DO NOT! skew the Logo DO NOT! change the DO NOT! take the glow color and the Donut out 6

VISUAL BRAND 7

COLOR & TYPOGRAPHY Impact - A, B, C, D, E, F, G, H, I, J, K, L, M, N, O, P, Q, R, S, T, U, V, W, X, Y, Z a, b, c, d, e, f, g, h, i, j, k, l, m, n, o, p, q, r, s, t, u, v, w, x, y, z Sukhumvit Set - A, B, C, D, E, F, G, H, I, J, K, L, M, N, O, P, Q, R, S, T, U, V, W, X, Y, Z a, b, c, d, e, f, g, h, i, j, k, l, m, n, o, p, q, r, s, t, u, v, w, x, y, z fc75c6 6a5357 6de6ed fef8f8 C 7% R 252 C 49% R 106 C 51% R 109 C 0% R 254 M 64%G 117 M 58% G 83 M 0% G 230 M 4% G 248 Y 0% B 198 Y 45% B 87 Y 15% B 237 Y 2% B 248 K 0% K 40% K 0% K 0% 8

PRINT MARKETING 9

10

LETTER & VISIT CARD 11

DONUT BOX 12

POSTER 13

FLYER 14

DIGITAL MARKETING 15

16

WEB 17

MOBILE 18

UI KIT 19

ICONS Menu Cart & Wishlist Icons Web & Social Icons Contact Label website Button Navigation Arrow 20

POSTS 21

STORY 22

THANK YOU!