Who We Are - Entrivity Media

WE HELP YOU TELL YOUR STORY s dpkument Proposed by ENTRIVITY MEDIA

OVERVIEW & GOALS Advertising is all about connections. Connecting the right message with your target audience, connecting your solution with their pain point, and connecting your business goals with the desired results. Here at Entrivity Media, we’re pros at making connections (fun fact: our favourite hobby is Dot-to-Dot). We’ll help you define who your most lucrative target audience is, develop messaging that speaks to them directly, position your product or service as THE can’t- live-without solution, and make it easy for them to engage and buy. Once we’re able to dig in a little deeper, we’ll create a customized plan of attack that makes sense for your audience, your industry, and your goals. It could be a mix of product development, market research, branding, online and offline advertising, public relations, and content marketing. Connections are also about relationships. And our relationship with our clients is both a priority and a point of pride. So, let’s start making connections, and watch your business grow. Sincerely, ENTRIVITY MEDIA

3 Our Workflow & Portfolio Entrivity Media THE BACKGROUND Well, if you are reading this means, somehow our profile attracted you. Long story short, We help brands tell their stories to customers with our creative yet cost-effective video and photography services. We are the industry experts worked with leading advertising agencies and we know how they work. We saw a huge gap in the industry for video production, you got agencies that are not up to the par, or you got big production houses charging the top dollar. There is no middle ground, that’s where Entrivity Media comes in. You might be wondering why is the name. Well, It’s a dash of Entertainment & dollops of Creativity blend together to give a robust media house to thrill our clients. Our team specializes in services like Branding, Strategy, Photography, and Video Production. We started out early but picked up instantly. We worked with top brands like Puma, Amazon, Sketchers, Myntra, Lifestyle, Blah, Blah... Blah, cutting the noise right here. We are a startup and take the pride in helping startups with our cost-effective solutions. We provided real value to a bunch of startups like Iceberg Ice Creams, Dazzles Studio, LearnCab, and so on. SO, WHAT IS YOUR STORY? LET YOUR CUSTOMERS GET INSPIRED BY YOUR STORY?

4 Our Workflow & Portfolio Entrivity Media THE OBJECTIVE The objective is very simple, every brand, every startup has their own struggles and the unique story which inspires many lives on the planet. We’ll help you tell your stories and let the world know about you.

5 Our Workflow & Portfolio Entrivity Media OUR CLIENTS SOME OF OUR WORK There are a series of vidoes which we worked for, out of here are few listed below: RoyalOak - Big Indian Festival Sale Myntra - Women’s Casual Wear Myntra - Men’s Sports Wear LearnCab - Online Learning Platform FOSSIL - What does a Watch tell you? Red Tape - Wear It & Show It Please visit - https://entrivity.com/

6 Our Workflow & Portfolio Entrivity Media

7 Our Workflow & Portfolio Entrivity Media A CASE STUDY LearnCab - Online Learning Platform Bringing the brand closure to their audience with a fun & engaging Ad film. BRAND INTRO: LearnCab is the most advanced online learning platform for CA, CS, and CMA students in India. Being an online-only platform, the content in LearnCab is optimized for digital delivery. Lectures are shot in professional studios and post-production is done on cutting edge tools using state of the art equipment. THE CHALLENGE: Despite having an intuitive interface, high-quality classes, trained professionals, the brand was lacking connection to its target group. The Students who know about the brand really liked their concept, but the real challenge was to reach out to the unknown. The brand deserved more awareness and attention than it was experiencing at that moment.

8 Our Workflow & Portfolio Entrivity Media THE IDEA: That’s when they reached out to us to solve the problem, but the real challenge was they were on a tight budget. We stepped in, understood the user pain points. We came up with a creative and short Ad film, that emphasizes the student’s mindset, their struggles in both online and offline platforms. Addressed them with a bang on the solution that LearnCab is solving all their needs at an affordable cost. THE RESULT: We have catered different versions of the same messaging on different platforms, the users could easily relate them to the actor. The video got a huge response from the students and the brand gained huge recall value. The number of app downloads got increased significantly. Full - https://youtu.be/UhB5p9di4mA Short - https://youtu.be/RPwL2hYWZh4 Pre-Pro - https://youtu.be/Vv30yVPmwwQ

OUR WORKFLOW 1 Defining your product/service What’s the big idea? This is where you educate us - about your products, your services, and what makes you tick as a brand. We listen carefully and work with you to define the customer experience - from first contact to maintenance and retention. 2 Understanding your market Where does it hurt? We have the solution - the key is to pinpoint exactly where the problem lies. It’s all about research. Our job is to work with you to identify your customer base what they need and what you have to offer, analyze your competitors, and find the sweet spot where long-term customer relationships grow. 3 Identifying and Engaging your target customers So what? Now that we know what’s special about you, the matchmaking begins. Winning clients and customers is a courtship process, and we’ve got you covered from first date to going steady. Like any healthy relationship, it’s a two-way street. We’ll listen more than we talk, and build trust the old fashioned way through dialogue and evidence-based decisions.

4 Creating Your On- and Offline Communications and Promotion Strategy What do YOU need? There’s a lot of noise out there. We don’t sell you a canned marketing strategy full of check boxes - we draw on years of experience and a sincere belief in what you do and create a tailored and tactical approach to marketing your product or service. We at Entrivity Media, offer a full slate of integrated services: • Branding • Video Advertising • Online & offline - Content creation and management • Social media management Once we’ve built a foundation of facts, we’ll find the perfect communication mix to reach, engage and persuade your target market. 5 Analytics - Measuring and Assessing Results Where’s the beef? Our work here is done when we can show you - on paper - the tangible results of your investment. Whether it’s pageviews, website visits, conversion of prospects, or the bottom line, we’re confident that our marketing strategies quite literally pay off. We’ll work with you to set goals and meet them, tweaking plans and tactics along the way.

11 Our Workflow & Portfolio Entrivity Media THE PLANNING PRE-PRODUCTION Pre-production is the planning process and execution of every task that must take place before production begins. It usually begins once the script is finished and involves the director, cinematographer, producers, first assistant director, production managers, production coordinators, and location scouts. PLANNING IS EVERYTHING As you can see, there is a lot of work that goes into Pre-production. Look at it this way, the more work you put into this stage will help ensure that your production goes as smoothly as possible. Problem solving ahead of time is acceptable — waiting until you’re on set is not. The key steps that involve in this phase are: • Locking the Script • Scout & Secure Locations • Storyboarding • Schedule Shoot • Casting Talent • Rehearsals As Antoine de Saint quote says “A goal without a plan is just a wish”

12 Our Workflow & Portfolio Entrivity Media THE SHOOT DIFFERENT SHOTS What makes a video look interesting is a variety of shots. You need to have the right shot, for the right moment. We’ll use a range of equipment to capture these moments. We use specialized equipment, drones at our disposal for aerial shots and a steady-cam for creating smooth cinematic camera movements. THE DAY Once we have the Pre-production phase is done then we’ll move on to the shoot day. On the shooting day, we’ll need to pinpoint things that need prior arrangement. We follow a checklist and will work to prompt you, where needed, so that the day runs smoothly. We can discuss the specifics of this at the pre-production meeting. Because of the nature of the video, the core team we’ll be bringing would be around 4-6 team members: • Director • Line Producer • Asst. Director • Cameraman • Cinematographer • Drone Operator (If needed) • Stylist The team is highly skilled individuals but having a skilled, designated Director means there’s a primary focus on getting the end product as close to, if not better than the storyboard idea.

13 Our Workflow & Portfolio Entrivity Media THE EDIT EDITING Our job is to ensure everything we’ve shot looks as creative and as high quality as possible. The edit will allow us to arrange the moments we’ve captured to take the viewer on the most engaging journey possible. We will shoot a considerable amount more than we need so we have as many options available to us during the post. Different versions of it. The purpose of the video is to reach as many people as possible thereby creating brand awareness across the globe. We will provide the shorter versions of the final videos which are ideal for your social media promotions. We shall chunk it, rip it, dash it, smash it and finally create wonderful short videos abiding the rules of social media platforms. So that it can do wonders in terms of brand awareness. On the day of the shoot itself we shoot multiple shots so that the short videos would also be curated at the same time, so that you get double value at same price.

14 Our Workflow & Portfolio Entrivity Media OUR GUARANTEE You want peace of mind. Here it is. When you go to the trouble to set up your venue to be filmed, arranging whatever it is that needs arranging, you want the confidence that even if something was to go wrong, you won’t have to re-do it all. Here’s how we make sure there aren’t any issues: • Our Line Producers always bring 2 lots of everything. 2 cameras, 2 lots of cards, spare lenses, cables, mics, everything. • We use professional cameras that let us capture footage onto 2 different memory cards. If one fails, there’s a backup with no loss of quality. • All footage after it’s shot is backed up 3x in automatic processes. • Once your video is completed it’s backed up onto 2 hard drives and archived in seperate locations.

TELL US YOUR STORY! LET THE WORLD KNOW ABOUT IT. s dpkument Creative Agency ENTRIVITY MEDIA, +919396222111 #405, First Floor, 9th A Main Road, [email protected] HRBR Layout 1st Block, Kalyan Nagar, Bangalore, Karnataka - 560043. India. www.entrivity.com