brandingasg02zhicheng

Branding Guidelines

Overview 04 Logo Philosophy 05 01 AboutPrintMy 01 Includes the philosophy behind the logo design and typeface. Visuals that capture the brand in a glance, a brief description of what the company 05 Logo Guidelines 06-16 does and contacts. Primary logo and alternatives that can be used, 02 Brand Story 02-03 colour scheme and a guideline on the logo application. Tells the PrintMy background, the founder. 06 Corporate Identity 17-20 03 Vision Mission 04 Includes all the Corporate Identity stationeries Includes the company’s belief, the goals set by for the brand. PrintMy and values.

01 About PrintMy Printmy Sdn Bhd is a company that provides printing service since Year 2000. Which main o ce is located in Selangor, Malaysia. Printmy are more than a commercial printing company; they are their customer's printing consultant. They also o er unique promotional corporate gifts idea and an extensive variety of personalized business gifts that would deliver your sentiments with sophistication and elegance. 01

02 Brand Story PrintMy started on 2000. They provide printing of Names, Logo and Photo on personalized gifts. Why give o -the-shelves items as a gifts when you can give a personalized gift as a present. The personalized names, logo and photo are done by their team of skillful artist with their latest Direct Color Systems. 02

02 Brand Story What our brand stands for Brand Positioning With a focus on customize printing, PrintMy delivers quality products related to printing of Name, Logo and Photo on personalized products by using latest Direct Color Systems. Brand Personality O er unique promotional corporate gifts idea and an extensive variety of personalized business gifts that would deliver your sentiments with sophistication and elegance. Target Market Companies and businesses will be their main focus. But students(13-24y/o) and teachers(25-55) and organization that with a needs of personalized printing are also their target market. 03

“ To save money on gifts, give someone their favourite candy in a beautiful, customized vessel with a personalized tag. It’s sweet and always appreciated. Dylan Lauren

03 Vision Mission VISION To become the best printing company in town. MISSION They believe that as a printer their success can be traced directly to their uncompromising focus on quality printing and service that they provide to their customers. Their goal has always been to build long-term customer relationship by listening to, understanding and exceeding their customer’s need. 04

04 Logo Philosophy Color - Remain using RED color as color theme. - Red color also symbolizes luck,good fortune, joy, vitality and happiness. - It also shows the company’s personality such as innovative, passion, power and desire. - Uses of YELLOW symbolizing frugality, fun, quality, reliability, security, speed, and trust. Personal Creation Dynamic - The shape of the logo is inspired by the company name which is “PrintMy” started with a P. - Triangle with yellow color is represent a corner of paper is folded. Which shows is a paper that symbolized a printing company. - Abdomen part of the P is relatively rounded. Which is representing can gather wealth better in Fengshui. - Overall the shape of the logo is kind of round and smooth, which gives o a certain feel that is drastically di erent than most other shapes. Font - Company name with “Franklin Gothic Demi” font ; while slogan with “Myriad Pro” font. - Uses of these two font are more to strong, clean, modern, sincere, and down to earth. - Make unique enough to stand on it’s own and be recognizable. 05

05 Logo Guidelines Logo Proportion Personal Creation 06

05 Logo GuidelinesLogo Sizing 15 cm 1 cm Minimum size Advisable to use this size of icon for website, product that size less than 2 feet. If logo smaller than 1cm will be di cult to see. Maximum size 07 Advisable to use this icon for signages, size more than 2 feet. If the size more than 2 feet, just apply the P.

05 Logo Guidelines Logo Application Personal Creation Personal Creation Vertical Logo Horizontal Logo - Square and vertical layout formats - Website - Printing typographic products - Letterhead - T-shirts - Business cards - Mugs - Documentation - Advertising banners - Advertising and - For instant messengers sponsorship products - Social networks - Signboards 08

05 Logo Guidelines Logo Application Logo’s icon Personal Creation - Signages Logotype - Documentation 09

05 Logo GuidelinesLogo Color PANTONE RED R255 G0 G0 C0 M100 Y100 K20 Personal Creation PANTONE YELLOW R255 G255 G0 C0 M20 Y100 K0 10

05 Logo Guidelines Logo DO and DON’T Personal Creation Please allow adequate spacing at all times. 11

05 Logo Guidelines Logo DO and DON’T Namecard Design Personal Creation Personal Creation Personal Creation Personal Creation CK Chan CK Chan Marketing Director Marketing Director +60 12-3955 923 +60 12-3955 923 [email protected] [email protected] Please allow adequate spacing for the logo on namecard. Do not change or distort the logo without spacing. 12

05 Logo Guidelines Logo DO and DON’T Letterhead Design Personal Creation Personal Creation Please allow adequate spacing for the logo on letterhead. Do not change or distort the logo without spacing. 13

05 Logo Guidelines Logo DO and DON’T Envelope Design Personal Creation Shop 2, Block A, Seri Pinang, Jalan BS 3/1, Taman Bukit Serdang, 43300 Seri Kembangan, Selangor, Malaysia. +603-9547 7999 [email protected] Personal Creation Shop 2, Block A, Seri Pinang, Jalan BS 3/1, Taman Bukit Serdang, 43300 Seri Kembangan, Selangor, Malaysia. +603-9547 7999 [email protected] www.printmy.my Please allow adequate spacing for the logo on envelope. Do not change or distort the logo without spacing. 14

05 Logo Guidelines Logo Typefaces Franklin Gothic Regular Demi(2) Heading font Lorem ipsum das sin a dolor sit amet, Paragraph font consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut ABCDEFGHIJKLMNOPQRSTUVWSYZ laoreet dolore magna aliquam erat hi. abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+=:”?/>< Italic Lorem ipsum das sin a dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat hi. Bold Lorem ipsum das sin a dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat hi. 15

05 Logo Guidelines Logo Typefaces Myriad Pro Regular Bodytext font Lorem ipsum das sin a dolor sit amet, consectetuer adipiscing elit, sed diam Paragraph font nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat hi. ABCDEFGHIJKLMNOPQRSTUVWSYZ abcdefghijklmnopqrstuvwxyz Bold 1234567890!@#$%^&*()_+=:”?/>< Lorem ipsum das sin a dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat hi. 16

06 Corporate Identity Namecard Design Personal Creation Personal Creation CK Chan Marketing Director +60 12-3955 923 [email protected] 17

06 Corporate Identity Letterhead Design Personal Creation 18

06 Corporate Identity Envelope Design Personal Creation Shop 2, Block A, Seri Pinang, Jalan BS 3/1, Taman Bukit Serdang, 43300 Seri Kembangan, Selangor, Malaysia. +603-9547 7999 [email protected] www.printmy.my 19

06 Corporate Identity Badge Design Personal Creation 20

Dear Designers / Contractors / Printers Brand image is a vital part of creating a Brand Awareness in consumer’s mind. It begins with the Company Logo Design as an asset of the Branding Procedure. Corporate and Consistent Logo will provide a clear, focused, and memorable observation from the consumers in brand awareness. Hence, designers must follow this Brand Guidelinesdue to set the path of branding “PrintMy” in a professional way among the competitors. Your Contribution is highly appreciated. Thank You. www.printmy.my

Personal Creation CONTACT US! CK Chan Marketing Director +60 12-3955 923 [email protected] Shop 2, Block A, Seri Pinang, Jalan BS 3/1, Taman Bukit Serdang, 43300, Seri Kembangan, Selangor, Malaysia. https://www.facebook.com/printmysdnbhd/ https://www.printmy.my/

Personal Creation www.printmy.my