branding manual final printing

UN ______________________ . PROJECT BRAND GUIDELINES BREAK FREE FROM LABELS



TABLE OF CONTENTS Brand Guidelines 01 ABOUT US 04 LOGO PHILOSOPHY Visuals that capture the brand in a Includes the philosophy behind the glance, a brief description of what logo design and typeface. the campaign does and contacts 02 CAMPAIGN’S NAME 05 LOGO GUIDELINES Tells the UN .PROJECT background, the Primary logo and alternatives that can be used, colour scheme and a founder and the meaning behind the campaign. guideline on the logo application. 03 OBJECTIVES 06 CORPORATE IDENTITY Includes the campaign’s belief, the Includes all the Corporate Identity stationeries for the campaign. purpose set by the UN .PROJECT and Values.

Brand Guidelines 01 ABOUT US BREAK FREE FROM LABELS Our campaign is to highlight the idea that every woman is unique and wonderful with their way and that we should embrace our individuality instead of meeting societal expectations. “Break free from labels, Not being defined, Not being labels and I can be anyone I want”.

Brand Guidelines 01 ABOUT US In a society that emphasis standardization and labeling, the concept of “UNDEFINED” encourages us to break free from these limitations & embrace our uniqueness. Each person’s identity is built by their unique experiences, beliefs, and characteristics, which cannot be easily defined and categorised. Especially crucial for women who often face defined labels based on appearance, interests, or life aspects. Celebrate our diversity by embracing our undefined identities.

Brand Guidelines 02 CAMPAIGN’S NAME UN ______________________ . PROJECT Our campaign’s name is UN .PROJECT. The “UN” not only stands for the UNDEFINED, but it also refers to words like UNITE, UNBOUND, and UNLEASH, which are related to the objectives of this campaign. Our slogan is “BREAK FREE FROM LABELS” is to encourage women realize they can pursue their passions and ignore rumors.

Brand Guidelines BBRREEAAKK FFRREEEE FFRROOMM LLAABBEELLSS

Brand Guidelines 03 VISION MISSION Vision To create a society where every woman is empowered to embrace their individuality and empowered to break free from societal expectation . Mission To celebrate and promote self-love and self-acceptance among women, encouraging them to embrace their unique qualities and personalities. To create a sense of community and provide a safe and supportive space for women to share their experiences and struggles in breaking free from defined labels. To inspire and empower women to fearlessly pursue their passions, talents, and interests, creating a life without limitations and judgment.

Brand Guidelines Side Women Face: The placement of the face on the side of the alphabet creates 04 LOGO PHILOSOPHY a positive negative space, highlighting to the concept of breaking free. Logo Sparkles in the Ear: The ear of the women Alphabet 'U': The design of the logo is replaced with sparkles, symbolizing is based on the U alphabet stroke, the uniqueness and special qualities of which can be visually perceived as every woman. It represents the idea that both the letters U and N, represents each woman's experiences, beliefs, and the campaign name \"UN\". characteristics contribute to their undefinable identity. BREAK FREE FROM LABELS

Brand Guidelines 05 LOGO’S GUIDELINES Logo Sizing 15 cm 1 cm Minimum size Advisable to use this size of icon for website, product that size less than 2 feet. If logo smaller than 1cm will be di cult to see. Maximum size Advisable to use this icon for signage, size more than 2 feet. If the size more than 2 feet, just apply the logo.

Brand Guidelines 05 LOGO’S GUIDELINES Logo Application Vertical Logo Horizontal Logo - Square and vertical layout formats - Website - Printing typographic products - Letterhead - T-shirts - Business cards - Mugs - Documentation - Advertising banners - Advertising and - For instant messengers - Social networks sponsorship products - Signboards

Brand Guidelines 05 LOGO’S GUIDELINES Logo Application Logo’s icon Logotype - Signages - Documentation

Brand Guidelines 05 LOGO’S GUIDELINES Logo Color PANTONE BLUE R51 G102 B153 C84 M56 Y18 K4 PANTONE PINK R255 G204 G204 C0 M28 Y14 K0

Brand Guidelines 05 LOGO’S GUIDELINES Logo DO and DON’T Please allow adequate spacing at all times.

Brand Guidelines 05 LOGO’S GUIDELINES Logo DO and DON’T Letterhead Design Please allow adequate spacing for the logo on letterhead. Do not change or distort the logo without spacing.

Brand Guidelines 05 LOGO’S GUIDELINES Logo DO and DON’T Envelope Design @un______.project +6011 3754 8708 Sunway University @un______.project +6011 3754 8708 Sunway University Please allow adequate spacing for the logo on envelope. Do not change or distort the logo without spacing.

Brand Guidelines 05 LOGO’S GUIDELINES Logo DO and DON’T Paper bag Design Please allow adequate spacing for the logo on paper bag. Do not change or distort the logo without spacing.

Brand Guidelines 05 LOGO’S GUIDELINES Logo DO and DON’T Sticker label Design Please allow adequate spacing for the logo on sticker label. Do not change or distort the logo without spacing.

Brand Guidelines 0 5 LO G O ’S G U I D E L I N E S Logo Typefaces Rono Black Regular Heading font Lorem ipsum das sin a dolor sit amet, consectetuer adipiscing elit, sed diam Paragraph font nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat hi. ABCDEFGHIJKLMNOPQRSTUVWSYZ abcdefghijklmnopqrstuvwxyz Italic 1234567890!@#$%^&*()_+=:”?/><

Brand Guidelines 0 5 LO G O ’S G U I D E L I N E S Logo Typefaces Acherus Regular Grotesque Lorem ipsum das sin a dolor sit amet, Bodytext font consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut Paragraph font laoreet dolore magna aliquam erat hi. ABCDEFGHIJKLMNOPQRSTUVWSYZ Italic abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+=:”?/>< Lorem ipsum das sin a dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat hi. Bold Lorem ipsum das sin a dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat hi.

Brand Guidelines 06 CORPORATE IDENTITY Stationery Design

Brand Guidelines 06 CORPORATE IDENTITY Merchandise Design

Brand Guidelines 06 CORPORATE IDENTITY Merchandise Design

Brand Guidelines 06 CORPORATE IDENTITY Installation Design BREAK FREE FROM BREAK FREE FROM LABELS LABELS BREAK FREE FROM FREE FROM LABELS LABELS BREAK LoveY&ouCAelreebOrantee iynoaurMaiulltiohennticity: BREAK FREE FROM LABELS BREAK FREE FROM LABELS PEEL & BE REAL

Brand Guidelines 06 CORPORATE IDENTITY Installation Design

Brand Guidelines 06 CORPORATE IDENTITY Social Media Filter Design UN______.PROJECT 22h stealfkiee a PREFERRED NAME: Place emojis that reflect your identity on the grid. #breakfreefromlabels Seen by 189 Facebook Highlight More INSERT EMOJI

Dear Designers / Contractors / Printers Brand image is a vital part of creating a Brand Awareness in consumer’s mind. It begins with the Project Logo Design as an asset of the Branding Procedure. Corporate and Consistent Logo will provide a clear, focused, and memorable observation from the consumers in brand awareness. Hence, designers must follow this Brand Guidelines due to set the path of branding “Un . Project” in a professional way among the competitors. Your Contribution is highly appreciated. Thank You. @un______.project

@un______.project



FINAL YEAR PROJECT BY: LOH ZHI CHENG NG SIANG CHEE FOO KE LI CHENG XIN MEI LEE XIA YEE TAN YUN YI