brandbook 2

Brand Book 1

Contents Cover.............................................................................................................................................1 Content.........................................................................................................................................2 Color palette................................................................................................................................3 Logo.......................................................................................................................................... 4-9 Typography...........................................................................................................................10-11 Ui kit.................................................................................................................................... 12-13 Website................................................................................................................................. 14-15 Print materials.....................................................................................................................16-17 Helme..........................................................................................................................................18 End..............................................................................................................................................19 2

Color palette #ffa000 #0c6fa7 #665f56 3

Logo 30mm 170mm 20mm 10mm 110mm 60mm 4

Logo structure 5

The Logo misuse It’s not required to change the size of the logo unproportionally. It’s not required to use the logo with small letters. It’s not required to change the front of the logotype. 6

The Logo misuse It’s not required to use the logo in outline. It’s not required to change the colour of the logo. It’s not required to use gradient. 7

On various backgrounds 8

Monochrome versions 9

Typography The Font The Rockwell ExtraBold font is a choice to increase the prominence in the logo. Although the typography is traditional, the elements are basic. 10

Typography Rockwell ExtraBold abcdefghijklnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 11

Ui Kit 12

Ui Kit 13

Website 14

Website 15

Print materials Business Card 16

Print materials 17

18

Thanks for your attention! This work is for practice only. 19