ENGINEERING THEFUTURE OF APPAREL4.12.2016
ABOUT US
BOYSCOUT TO CDO
CLASSIC DESIGNMEETS INNOVATION
MINISTRY OF SUPPLYWe’re an apparel company focused on creating “performance professional” clothing.We’re bringing an MIT engineering mindset to apparel design.
OUR HISTORY 2011 Co-founders Aman, Gihan & Kit meet at MIT
OUR HISTORY 2012 2011 Kickstarter campaign to Co-founders launch first shirt Aman, Gihan Results in record- & Kit meet at MIT setting Kickstarter for fashion
OUR HISTORY2011 2012 2013Co-founders Kickstarter Jarlath joinsAman, Gihan campaign to team as design & Kit meet at MIT launch first shirt director Results in record- setting Kickstarter for fashion
OUR HISTORY2011 2012 2013 2014Co-founders Kickstarter Jarlath joins First brick andAman, Gihan campaign to team as design mortar storefront& Kit meet at MIT launch first shirt director Results in record- setting Kickstarter Aviator suit for fashion launches
OUR HISTORY2011 2012 2013 2014 2015Co-founders Kickstarter Jarlath joins First brick and Stores open in Aman, Gihan campaign to team as design mortar storefront SF and NYC& Kit meet at MIT launch first shirt director Gihan sets Guinness Results in record- World Record for setting Kickstarter Aviator suit half marathon time for fashion launches in the Aviator Suit
WHY MOS?There’s no more “9-to-5.”We have more dynamic, integrated lives than ever before.Clothing hasn’t evolved to keep up with our new lifestyles.
AGENDA FOR TODAY 1 Everything Has Changed 2 Advances in Technical Innovation 3 A New Design Mindset 4 Introducing the Next Frontier of Apparel
EVERYTHING HAS CHANGED
NOT YOUR PARENTS’ GENERATION1 Millennials crave an integrated lifestyle2 Purchasing is an extension of the self3 Performance is the new normal
1 MILLENNIALS CRAVE AN INTEGRATED LIFESTYLE
PURCHASING IS AN 2 EXTENSION OF THE SELF
PERFORMANCE 3 IS THE NEW NORMAL
IN SHORT:We are at a crucial turning point in whatpeople expect from their clothing
And yet, our professional apparel hasn’t changed
APPAREL WILL BE TRANSFORMEDby ground-breaking technology
ADVANCES INTECHNICAL INNOVATION
To date, fashion tech = WEARABLES AND THE QUANTIFIED SELFADIDAS FITBIT OM MICOACH BRA
And when applied to clothing, digital tech so far is just BELLS AND WHISTLES EXAMPLE EXAMPLE Google Glass didn’t Ralph Lauren’s smart shirts solve a problem that are only useful in sports people wanted solved for a very limited use
WE’VE MISSED MOREFUNDAMENTAL ISSUES IN FASHION + TECH
A THEORY:Bεh∂viøΓ∂√ ∫hifts + Tεchπøløgic∂√ Λd∨∂ηcεs = Λ Rε∨ø√μτiøη
INVENTING A NEW CLASSTHEN: NOW: NO ADOPTION 1B ACTIVE DEVICES
TECHNICAL FABRICS: A PARALLEL
EARLY 2010s Popularization of athleisure MID 2000s Athletic wear transcends the sports arenaLATE 1990sBirth of performanceathletic wear
NOW Rise of the performance professionalEARLY 2010sPopularization of athleisure
“NOTHING IS MORE POWERFUL than an idea whose time has come. ”
INNOVATION IN:BODY MAPPINGWe now have scientific equipment EXAMPLEto understand the body better. Heat mapping, Strain analysis, Pressure mapping
INNOVATION IN:FABRICNew, advanced formulas. EXAMPLEMore innovative technologies. PCMs – originally designed for NASA spacesuits
INNOVATION IN: MANUFACTURINGComplex machines creating simple products. EXAMPLE Laser cutters, 3D knitting machines, Thermal bonding
So, to recap: Millennials want to 1 integrate their lives. Technology is more2 advanced than ever.
TECH ALONE DOESN’TCREATE A GREAT PRODUCT
A NEW DESIGN MINDSET
A THEORY:Førm + ∮μncτiσπ = Λ bεττεr εχpεriεπcε
TRADITIONAL APPAREL DESIGN PROCESSLINEARDESIGNPROCESS 1 2 345INSPIRATION DESIGN SAMPLING PRODUCTION MARKET
FROM RUNWAY TO RACK
NO FEEDBACK, NO FIT
MINISTRY OF SUPPLY’S PROCESSRESEARCH + IDEATE 1 HUMAN- DESIGN + CENTERED PROTOTYPE DESIGN TEST + 3 P R O C E S S 2REDESIGN
TESTING IN REAL LIFEFocus HUMAN- In-lab + groups field tests CCloEsNedT E R E D feeDdbEaScIkG N loPoRp O C E S S
THE GOAL:A JACKETTHAT MOVES WITH YOU
ITERATIONS ON A SUIT AVIATOR 2: “How can we design a suit with freedom of movement?”
ITERATIONS ON A SUIT AVIATOR 2: “How can we design a suit with freedom of movement?” 3D SUIT: “How can we create structure without stiffness and restriction?”
BUT WHAT’S NEXT?
INTRODUCING THE NEXT FRONTIER OF APPAREL Sneak Peek*
MEET THE SEAMLESS JACKETLaunching on Thursday, April 14. * Embargoed until 12pm ESTWe’re hitting all three areas of technological innovation:Body-mapping | Fabric | Manufacturing
30 SECOND PRODUCT VIDEO TO INTRODUCE THE AUDIENCE TO THE SEAMLESS JACKET
THE SEAMLESS: BODY MAPPINGModeled around the motion of the body.Tested in digital and real life. STRETCH MAPPING
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