Marketing Cheat Sheet

MARKETING CHEAT SHEET: THE MOST IMPORTANT DEFINITIONS FOR MARKETING ASSIGNMENTS MARKET DEVELOPMENT MARKETING Product orientation: Business organization product orientation A business strategy where a business Marketing is the art of selling products and it would establish that business organizations attempts to seek new groups of buyers as a process including execution and planning are obsessed with their products.  potential customers for existing services and of conception, promotion, prices, Production orientation: products distribution of services, ideas and goods in Production orientation business is not similar satisfying an individual objectives and needs to product orientation. The businessMARKET SEGMENTATION for an organization. organization focus is producing many goods Marketing is a managing process through as they can. The process of splitting market to smaller which services and products move from groups with identifiable characteristics or seller to customer. MARKET RESEARCH product needs for purpose of choosing It is considered as organizational activity appropriate target markets. that the organization sells and buys services The process of analyzing, interpreting and Segmentation: or products. gathering details about a market, about a It is essential in slicing the whole market Marketing is a business or action of selling service or product to be offered for sale in into different groups that is based on pre- and promoting services or products, which market, and about past, present and potential determined criteria set as it done in many include advertising and market research.  customers for service or product; research to marketing management homework the characteristics, needs and location of solutions. MARKET ORIENTATION business target market, spending habit, Targeting: industry as a whole as well as particular Picking up one or more segment resulted It is considered as organization culture, competitors that a person face. due to market segmentation process.  which is committed in developing a continuous creation of superb customer MARKET value. Sales orientation: In marketing, market is a group of Numerous business organizations consider producers and consumers who are problem for selling more of the services or involved in the use of product, purchase products, which are available with them. and manufacture. It involves all customers Business organizations are expected to with ability and resources to purchase a make distribution, promotion and selling product as well as collaborating or skills.  competing firms involved in such manufacture. 

MARKETING CHEAT SHEET: THE MOST IMPORTANT DEFINITIONS FOR MARKETING ASSIGNMENTSA/B testing: Buyer persona: Conversion rate:The process of comparing 2 variations of a It is the semi-fictional representation of ideal The people percentage who completed ansingle variable in determining which customer that is based on real data and action on single web page like filling out aperforms best in helping improving market research about existing customers.  form.marketing efforts.  Call to action: Customer acquisition cost:Analytics: It is a text link, web link type, image or The total marketing and sales cost.It is important in communication and button that encourages a site visitor to visit Customer relationship management:discovery of meaningful patterns in data. a certain landing page and become a lead. Set of software programs letting companiesApplication programming interface: CAN-SPAM:  to keep track of everything they need to doIt is a series of rules in computer It stands for Controlling the Assault of Non- with existing potential customers.programming that allows an application in Solicited Pornography and Marketing. It CSS:extracting details from a service and being establishes commercial email rules as well It stands for cascading style sheets that givesuse that details either in data analyses or as commercial messages. the whole site its style, fonts, colors as wellown application. CASL: as background images.Business to business or B2B: It stands for Canadian Anti-Spam Legislation Dynamic content:Term that used in describing companies covering sending of commercial electronic A way in displaying different messaging onthat sell to other business.  messages. It covers texts, email, automated site that is based on details that a personBusiness to consumer or B2C; cell phone messages and instant messages. already knows about a certain visitor.Adjective used in describing companies Churn Rate: Email:that sell directly to their consumers. It measures how many customers are It stands for electronic mail and it is the coreBusiness blogging: retained and what value. component of marketing.It retains all regular blogging attributes as Clickthrough Rate: Engagement rate:well as adds a tasty marketing strategy layer The audience percentage that advances A popular social media metric that is used inon top. Business blogging helps marketers from one part of site to next step of describing the interaction amount - shares,to drive traffic to their site, establish marketing campaign. likes and comments.authority on such topics, convert traffic into Content: HTML:leads as well as drive long-term results. It is a piece of details that exists for purpose It stands for HyperText Markup LanguageBounce rate: of being digested, engaged and shared. The that used in writing web pages.It is the people percentage who land on content comes in form of a video, blog, post, Inbound marketing:page on site as well as leave without social media post, podcast or slideshow. It refers to marketing activities that drawsnavigating to other pages or clicking visitors in. It is about earning the customersanything. attention.

MARKETING CHEAT SHEET: THE MOST IMPORTANT DEFINITIONS FOR MARKETING ASSIGNMENTSInbound link: Mobile marketing: ReferencesIt is a link coming from another website to a It refers to practice of optimizing marketing https://study.com/academy/lesson/market-person own site.   for mobile devices in giving visitors location development-examples-definition-Infographic: and time sensitive, and personalized details process.htmlA visual piece content that is popular for promoting ideas, services and goods. https://expertassignmenthelp.com/market-among marketers as way of relaying Mobile optimization: segmentation-targeting-and-positioning/concepts in visual and simple way. It means formatting and designing your site https://www.ukessays.com/resources/help-Javascript: for easy reading and easy navigating from a guides/mba/marketing/market-definition.phpIt is a programming language allowing web mobile device. https://www.locusassignments.com/hnd-developers design interactive websites. Native advertising:  marketing-assignment-help/Key performance indicator: It is a type of online advertising in the form https://en.oxforddictionaries.com/definition/A performance measurement type that of platform. marketingcompanies used in evaluating employees or https://www.locusassignments.com/solution/activity success.  unit-4-marketing-principles-hm-assignmentKeyword; https://www.entrepreneur.com/encyclopedia/The topics that web pages get indexed in market-researchsearch results by engines, such as Yahoo, https://blog.hubspot.com/marketing/inboundBing and Google. -marketing-glossary-listLanding page:It is a site page that contains a form usedfor lead generation.LinkedIn:It is a business-oriented social networkingwebsite.Marketing automation:It is a platform having associated analyticsand tools in developing a lead nurturingstrategy.