Buyer Survey (1)

Online Survey of 500 NYC Buyers In a survey, when prospective buyers were shown our property photos and then our competitors’ photos, the 6.5% Higher.median value of the properties in our presentation was perceived to be Magazine quality photography has become one of the most important elements of effectively marketing a property, as the majority of buyers now begin their home search online. Our survey found that the better the quality, the more expensive the home was perceived to be worth. In fact, bad listing photos can cost a seller money simply because of the prospective buyer’s first impression. HELPFUL WASN’T HELPFUL Our survey asked prospective buyers if either a video or 360 tour was helpful in making a decision on selecting an apartment after visiting it, on a scale of 1 to 10. A whopping 80% said that it was either somewhat or most helpful. We found that buyers often use the video tour to relive their experience, and having that resource available is much more useful & valuable than simply relying on their memory of what the home was like. In today’s more competitive market having your home remembered in a positive light can be the entire difference between a quick profitable sale and languishing on the market.

72%We found that of the buyers surveyed believed that receiving a multi- page informational brochure increased the perceived value of a property. The multi-page brochure elevates the home’s value by showcasing it in a way that not only makes it feel special, but gives it distinction. The overall quality of the 72% marketing presentation translates to what a buyer believes the home is worth. 60% of the buyers in our survey said that they would rather the seller not 60% be present at showings. The presence of the seller can make the buyer feel uncomfortable exploring the details of the home, or even feel like they are intruding. They may not want to stay as long in the house, which negatively affects their overall perception of the property. 60%Just under of the buyers surveyed said that they would rather purchase a property represented by a real estate agent than by an owner. The home buying process is inherently emotional, and hav- ing an experienced professional handling the negotiations and details minimizes the emotional elements involved. There is also the importance of perceived objectivity, specifically because a seller’s price value can be affected by their personal attachment to the home rather than market facts; buyers generally believe that an agent would be more qualified to present only these facts in an objective manner. Just under 60%