MMHCAZ Marketing Plan

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Meet your Match Makers Arnold & Dina BedakWe are a husband and wife team located in Tempe, that services the whole East Valley and the Phoenix metropolitan area. We have been selling Real Estate since 2014 in Arizona. We are the proud parents of 4 grown children, 2 boys & 2 girls, and grandparents to Elliot. Family and community are very important to us, and we are very involved in both. Since we are a team, you will always have some- one to talk to and we will make sure you have the best experience. That’s “Our Promise.” We treat our clients like best friends, some might even say, like family! Our contact info:Arnold: 480.382.5019 Keller Williams Realty PhoenixDina: 480.382.8166 3920 S Rural Rd. #110 Tempe, AZ [email protected] We are associated with: The “National Association of Realtors” - NAR “SouthEast Valley Regional Association of Realtors” - SEVRAR

What are the TOP REASONS to Trustthe Sale of Your Home to The MMHC Team?Survey says...MMHC knows Phoenix Metro Area. MMHC has worked in the Phoenix area since 2014 and are intimatelyfamiliar with the market here.MMHC nets you more. While many agents’ listings sell for less than 94% of asking price, MMHC gets theirsellers an average of 97.5% of list price!More marketing for your listing. MMHC knows how to create exposure for your home. MMHC implements astrategic marketing plan for your home, including placement on more than 300 websites andthe major social media avenues.MMHC prepares their sellers. MMHC helps to set the expectations of the selling process, assists with thepreparation and staging, and communicates at the highest level.You get the entire MMHC team for the same price. If you’ve ever flown in an airplane, you understand theteam concept. While the captain is busy getting the plane to its final destination, his crew takes care ofeverything else. While Arnold and Dina focus on the nationwide marketing of your home, their team takescare of all the other details. If you are thinking about hiring a solo agent, think again.MMHC succeeds where others fail.Arnold and Dina are full-time agents. You’ll be surprised to know how many agents in the Phoenix area onlydabble in real estate part-time. Would you trust a part-time attorney with an important case? Arnold andDina sell real estate full-time, with a purposeful focus on the successful sale of your home.

“Our Promise”Our team has this “Promise”, this “Goal” to create this experience, you REALLYcannot imagine being better!• Our systems and all that we do is designed around delivering on this Promise.• Our team is focused on YOUR needs and wants. They are OUR priority.• We make every effort to be proactive, to keep surprises at a minimum.• Now there WILL be challenges, we know there will be, after all, it’s real estate! We know how to navigate these challenges, and THAT is why you will HIRE US!We promise you an experience that will be “Positively Memorable!”

Marketing Strategy - PricingOne of the biggest factors in creating marketing for your home starts with the listing price.We will need to evaluate and identify your motivation and time frame for selling yourproperty. The right pricing of a home can be the deciding factor in whether your homesells in a matter of days or months. The number of showings will be a direct reflection ofthe pricing strategy used. Overpricing a home helps your competition, not you! This is whypricing is one of the most crucial aspects of selling your home. Many times homeownersinsist in starting out at a higher price point in order to leave room for negotiations. This isa misconception, and not a highly successful strategy, especially in a sellers’ market. Whenthe house is correctly priced from the start, it can create competition for your house andpossibly multiple offers! Asking Price compared to Perception of the List Price Market Value by Buyers 15% above Priced too high - not likely to sell this year 10% above Buyer resistance - not perceived as a good buy Market Value Very competitively priced 10% below “Quick sale” - a good deal 15% below Percentage of Buyers who will consider the property

Our Marketing Plan for YouSince our goal is to ( help you) get top $$$ for your home,We have a marketing plan that will do just that:• Homeowner pre-listing consultation• Comprehensive Market Analysis - “Coming Soon” PRE-MARKET• Multiple Listing Service (MLS)• Professional photographs of the home and property• Lockbox and Lockbox Monitoring• Custom Property Flyers• Just Listed Postcards• Internet/Social Media marketing and announcements• Constant Emails to local Real Estate Agents• Feedback services on every showing• Open House (unless otherwise requested)• Yard Sign with Lead Capture• Daily Circle Prospecting (calling and door knocking) for buyers

Typically, 92% of buyers search for their home online before they even considerselecting a Real Estate agent. This is why having a significant online presence willincrease your chances of selling your home by 89%.INTERNET ADVERTISING:Featured on over 300 WEB SITES providing instant access by millions of potential home buyers including...www.MMHC-AZ.comwww.mmhcaz.kwrealtyphoenix.comwww.dinabedak.kwrealty.com + www.arnoldbedak.kwrealty.comwww.Realtor.comwww.KW.comwww.Craigslist.orgwww.Zillow.comwww.HomesandLand.comwww.YahooRealEstate.comwww.Homes.comSocial MediaFacebook, Craigslist, LinkedIn, Pinterest, YouTube, Snapchat, and InstagramTargeted audience with specific ads and postsEmail and text broadcasts

Negotiations and ContractsWhile marketing a home is imperative for the success of selling your home,negotiations are equally important.25% of real estate transactions fall out of escrow for various reasons. Havinga strong negotiator to get you the most money and ensure the success of thetransaction is vital. We make sure the potential buyer is pre-qualified before theyeven enter the home. Once under contract, our client care coordinator will trackthe appropriate documents and deadlines. Our partnership and communicationwill ensure a smooth transaction as we deliver our promise to you.

47 Easy Waysto Make YourHome Sell Faster1. Open the draperies, pull up the shades and let in the light.2. Create a positive mood. Turn on all the lights, day or night, and install higher wattage light bulbs to show your home brightly.3. Remove clutter from each room to visually enlarge them.4. If you have a fireplace, highlight it in your decorating.5. Keep your home dusted and vacuumed at all times.6. Replace the carpet if it does not clean up well.7. Have a family “game plan” to get the home in order quickly if necessary.8. Air out your home for one-half hour before showings, if possible.9. Lightly spray the home with air freshener so that it has time to diffuse before the buyer arrives.10. Put family photos in storage.11. Improve traffic flow through every room by removing unnecessary furniture.12. Create the feeling of a spacious entry area by using decorative accents and removing unnecessary furniture.13. Putty over and paint any nail holes or other mishaps in the walls.14. Paint all interior walls a neutral color to brighten the home and make it look bigger.15. Repair or replace any loose or damaged wallpaper.16. Clean all light bulbs and light fixtures to brighten the home.17. Wash all windows inside and out.18. Use plants in transitional areas of your home.19. Make the most of your attic’s potential.20. Remove and/ or hide excess extension cords or exposed wires.21. Open doors to areas you want potential buyers to see such as walk-in closets, pantries, etc.22. Remove all smoke and pet odors.23. Repair or replace banisters and handrails.

In the Kitchen24. Microwave a small dish of vanilla twenty minutes before a showing and place it in an out-of-the-way place.25. Highlight an eat-in area in your kitchen with a table set for dinner.26. The kitchen and bathrooms should always be spotlessly clean.27. Expand your counter space by removing small appliances.In the Bedrooms28. Create a master suite effect in your decorating.29. Depersonalize bedrooms and decorate in a neutral scheme.30. Make sure that the beds are made and the linens are clean.31. Organize your closets, remove unnecessary items and put them in storage.In the Bathrooms32. Do not leave towels around and wipe down the sinks and shower area after each use.33. Re-caulk the tub if the caulk is not sparkling white.34. Repair or replace broken tiles in the shower/tub.35. Replace shower curtains and keep them clean.36. Put out fresh towels and decorative soaps.Outside37. Keep the yard raked and mowed at all times.38. Use flowering plants to dress up the yard, walkway and patio.39. Remove all toys, bicycles, tools, unsightly patio furniture, and trash from the yard.40. Porches, steps, verandas, balconies, and other extensions of the home should be kept uncluttered, swept and in good condition.41. Paint all entrance doors.42. Make sure the garage door opens easily. Repair and repaint if necessary.43. Clean and shine all hardware and accessories indoors and out (door knobs, knockers, lamps, mailbox, address numbers, etc.)44. Trees and shrubs should be trimmed and pruned.45. Be sure the front doorbell is in good working order.46. Use a doormat.47. Be sure the front door and screen door works perfectly.

“You are invited to join a long list of sellers who have successfully met their “SOLDmates”by allowing us to utilize our HIGHLY EFFECTIVE marketing system. Get the results you’ve been looking for and enjoy the satisfaction of working with an experienced, competent, hard working team that gets consistently great results.”Here are their testimonials:Jared Gerlach “Through his connections at Keller Williams and beyond, Arnold found the perfect buyer for myhouse. The negotiation process went smoothly and netted what I believe to be the best return I could haveexpected”.Peter Fay “Arnold was the best! Very attentive and sensitive to both my wife and my wishes in our home sale.Plus, as a bonus, he got us more than our asking price! Thank you, Arnold and Match Maker!”James Real Arnold listed my property and we were under contract within 3 weeks. He was very professionaland responded to my calls and emails promptly. Great job.Bryce Lynn “Arnold facilitated the smooth sale of our Grandmother’s in Apache Junction. We live in Californiaand relied on Arnold to be our eyes and ears. He didn’t disappoint. Not only did he get us the price we werelooking for, he also helped to tie up some loose ends in regard to the property. Thank you so much!John Lamm “Arnold sold my home & assisted me in purchasing a new home. During the 2nd week of the propertylisting he had a qualified buyer for my home. Arnold’s strengths are: Good listener, energetic, and veryknowledgeable in marketing techniques. Within 4 weeks he had assisted me in purchasing a new home. Ihighly recommend Arnold!”Amanda and David LaRosa “Arnold is very knowledgeable about the housing market and the legal implications involved withbuying and selling property. He negotiated a contract for selling our house and buying a house as well. Thewhole process was less than 2 months and we are eternally grateful for his help.”

Please feel free to reach out with any questions and / or concerns. We look forward to helping you find your “Sold Mate”! Arnold & Dina Bedak Realtors ® Match Maker Home Consultants 480.382.5019 480.382.8166 [email protected] www.mmhc-az.com