10 Timeless Ecommerce Tips for Small Business

10 Timeless Ecommerce Tips for Small Business Created by Anita Bastian

Make a good first impression On the first hand, it takes about 50 millisecond for users to decide if they like your site or not, and on the other hand, you never get a second chance to make a first impression. For this, you want to be as creative as possible, because a first impression can last for years, and it helps you with gaining lifetime customers. You need to invest in the best design possible, a reliable eCommerce platform like BigCommerce or Shopify, a right site structure so you deliver a nice and visually comfortable experience for users, as well as you make a sell.

Be mobile friendly A recent study by mobileinsurance.com has revealed that the average person spends almost 100 mins a day on their mobile device. That means if you aren’t building ecommerce businesses with mobile in mind, you may be irrelevant in three to five years. Be next to your potential customers, if they’re on mobile, that’s where you should be too.

Align yourself with Social media Neglecting social media or being socially absent, is one of the worst decision ever for your online business. In fact, social media plays the role of the heart of your business, as it gives you an endless uninterrupted glance into the lives of your customers. You shouldn’t only involve a community manager, it is preferred that you also be present there, social media can be a core of decision making for your business.

Use more photos According to a research made by 3M, the corporation behind Post-it Notes, visuals are processed 60,000 times faster than text. Since 65% of people are visual learners according to the Social Science Research Network, one of the best ways to drive the message to your customers is through visual content. One way to do this is to use more picture in your site.

Stay on top of SEO As the ecommerce economy experiences a rapid growth, more and more businesses will be entering this increasingly crowded space. A list of 1,000 tips on SEO wouldn’t be enough to even focus on the things you should do in order to increase your position in search engines.

Use Live Chat Using live chat is a method that helps your potential customers make a decision faster. Nowadays ecommerce is strong and growing, but nothing beats the human interaction in an offline store. You need to make your users feel like they’re interacting with humans, not a machine, live chat humanizes your site.

Create Call To Action & Sign-up Buttons Avoid lengthy sign-up forms that can take a few pages or so before visitors can successfully register to your site. As an ecommerce site, you don’t actually need to know their address, phone number and what kind of work they do. A simple email address and a password are just all you need. You should never underestimate the power of call-to-action buttons as this helps in building higher conversion rates and improving site usability.

Your data is safe with us You cannot tell that your ecommerce website is complete until you have proper content management and personal detail security. When human interaction lacks, you should make your shoppers feel confident about buying products at your site, because more and more customers are extremely careful before placing an order, so you have to assure them that your site is a reputable site that has features to protect the privacy of its customers.

Use the right Tools Plugging the right tools to your online store is one of the critical tips that would boost your online efficiency. For you to get the best of your customers, have clear and positive data and numbers (Conversion, Analytics, Revenue, Retention, Retargeting, etc.)

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