#MARCH_2015

March 2016 三月刊 The Battles & Stories of One World One Dream 抗击乳腺癌 一个世界一个梦想 44 | The Traditional Spring Festival 前虞村春节体验活动 66 | International Women’s Day in China 中国的国际妇女节 宁波宁报传媒 甬广固（2010）19 号 Shamrock & O’Reilly’s | Face to Face | HD Ningbo School | The Poet | Ningbo Symphony

2 | | March 2016



SPECIAL THANKS to the Information Office and March 2016 三月刊 Foreign Affairs Office of the Ningbo Municipal People’s CONTENTS | 目录 Government, for their kind assistance and support. Cover Story | 封面故事 The Battles & Stories 特别感谢宁波市人民政府新闻办公室及宁波市人民政府外 of One World One Dream 事办公室的帮助以及支持。 14 | Fighting Spirit 抗击乳腺癌 抗击乳腺癌 一个世界一个梦想 GOVERNING UNIT |(主管单位) 14The Battles of One World One Dream 44 | The Traditional Spring Festival 前虞村春节体验活动 Ningbao Media 宁报传媒 一个世界一个梦想 66 | International Women’s Day in China Publisher (主办单位): Ningbo Focus 中国的国际妇女节 宁波江东聚焦广告服务有限公司 Photo Credit | 图片来源 : Peter Morgan 宁波宁报传媒 甬广固（2010）19 号 | HD Ningbo School | The Poet | Ningbo Symphony STAFF | 职工 Shamrock & O’Reilly’s | Face to Face Co-Managing Directors 总经理 Randy Williams 雷迪, Lola Chen 陈瑜芳 | Business | 商业 Marketing Director 市场总监 Daniel Janot 丹尼尔 Director of Events 活动策划经理 Ashley Wu 吴锦飞 18 | Women in Business 职场女性 44 | Co-Senior Editors 资深编辑 Jojo Chen 陈姣姣 Vincent R. Vinci 魏文深 | Art Director 设计师 Hana Vax 20 | Tax Days in China Barbara Huang | Copyholder 校对 Hossein Khandan 几个你必须知道的会计税务日期 | Translator 翻译 Agnes Tong 童安然 | Reporter 特约记者 Li Ying 李颖 22 | Disney and the Employee Experience 迪士尼及其员工体验 REGULAR CONTRIBUTORS | 固定投稿人 26 | Negotiation Tactics Dan Furman | Victor Tu | Deming Kong | Ben Whitter 协商技巧 | Abdelhak Benkerroum 28 | A Taste Apart at NBU THIS ISSUE’S CONTRIBUTORS |本期特约记者 宁大美食 Kiko Shi | Innocorp | Denise Bradford | RJ Thomas | Elizabeth City Development | 城市发展 Soria | Alice Jiang | Marjan Khandan | Roxanne Hu 30 | The Drum Tower 鼓楼 The articles represent the authors‘ opinions only. Information correct at the time of printing. The publisher does not warrant Lifestyle | 生活 54 or assume any legal responsibilities for the publication’s contents. 32 | Moving into a New Apartment 66 文章仅代表作者个人立场，不代表本刊观点 印刷时的信息纠错，出版商对出版物内容不担保或承担任 搬新公寓的那些事儿 何法律责任。 34 | Why is Water so AWESOME? LEGAL ADVISOR 法律顾问 为什么水很棒 ? 38 | Presenting the Presentation Lawyer Mr. Andy Wang 王晓春律师 [email protected] 如何做演示 Lawyer Mr. Deming Kong 孔德民律师 40 | The Appreciation Dinner [email protected] 《宁波聚焦》第二届新年酒会 ALL RIGHTS RESERVED. No part of this publication may be Travel & Leisure | 旅行和体闲 Art & Culture | 艺术和文化 reproduced or transmitted in any form or by any means without prior permission of the copyright holder. 44 | Traditional Spring Festival 64 | The Poet For permission, please write to Ningbo Focus. If you have 前虞村春节体验活动 not received payment for articles and images used in this 伊朗女权活动家塔希瑞 magazine, please contact us within 30 days of distribution Wine & Dine | 美酒佳肴 66 | International Women’s Day in China of this issue. 48 | The Two Irish Bars 中国的国际妇女节 版权所有。未经著作权人许可之前不得对本出版物的任何 两个爱尔兰酒吧 68 | Ningbo Symphony Orchestra Concert 部分进行复制或以任何形式进行传播。若要征得许可，请 致信至宁波聚焦。本刊所使用到的稿件和照片，尚未收到 50 | Traditional Flair at Sofitel 宁波交响乐团奏响新年 稿费的作者，请在杂志发行30天内与本刊联系。 传统特色 70 | Ningbo Drawing Circle 宁波绘画圈 72 | Photographer of the Month 月度摄影师 Ningbo Focus 宁波聚焦 51 | Florentina 翡冷翠餐厅 Suite B-1, 19/F, Dong Hai Shu Guang Bldg, Usuals | 固定栏目 455 Zhongshan East Road, Ningbo (ZJ Province) 315040 Commentary | 评论 宁波市江东区中山东路455号东海曙光大厦 06 | Calendar | 日历 19楼B1 邮政编码315040 52 | Traffic Rules in China 08 | It’s Happening in Ningbo | 宁波进行时 Tel (电话): +86 574 8788 8746 安 全出行 规则 — — 行人 篇 10 | City News Briefs | 城市新闻摘要 Fax (传真): +86 574 8777 7492 74 | City Vibes | 多彩宁波 Email (邮箱): [email protected] 54 | Face to Face with Barbara Huang 78 | City Map | 城市地图 Website (网址): www.ningbofocus.com 对话黄晓英 80 | What & Where | 生活指南 To Advertise In Ningbo Focus, 58 | Body Shaming Please E-mail us at: [email protected] 身材自卑的盛行 Or Call +86 574 8788 8746. 60 | The Modern Chinese Woman To Subscribe To Ningbo Focus, 现代中国女性 Please email us at: [email protected] Education | 教育 Home Delivery Available. 62 | HD Ningbo School Scan the bar code 宁波赫德实验学校 To join our mailing list 想要加入我们活动的邮 件通知列表，扫描这个二维码。 4 | | MJAaNrc-hF2E0B126016

Editor’s Note | 编辑寄语 Dear Readers 亲爱的读者 March is the marker of Spring. With the coming of Spring there is the 三月标志着春天的到来，植物抽枝散叶，思维也开始活跃，正是庆 spread of plants, the spread of ideas, a fitting time to celebrate Inter- 祝 国 际 妇 女 节 的 好 时 节。这 是 一 个重 要 的 节日，标 志 着 全 世界女 性 national Women’s Day. As a holiday it is important, a day for solidarity 为争取权益而团结起来。而在中国，妇女节也是由来已久。 across the world in the struggle for women’s rights, and a holiday that has been in China for some time now. 在本期杂志中，我们会着眼于国际妇女节。尽管自 20 世纪初以来， 妇 女 节 的 影 响 力日渐 衰 退，但 如 今 它 正 在 重 新 变 得重 要 起 来。首先 In this issue we will take a special look at International Women’s Day, 我们会和几位可敬的外籍女性展开对话，她们是“一个世界一个梦想” which although it has taken a back seat in modern times in China as 组织的成员，致力于提高公众对乳腺癌的认知并帮助宁波当地的病 compared to the early 20th Century, is starting to make a comeback. 患得到治疗。 We start with a conversation with some very special foreign ladies in the city, the women of One World One Dream, an organization found- 我们还邀请了佰所仟讯（上海）电子商务有限公司的总经理黄晓英， ed to fight for breast cancer awareness and which helps those suffering 让这位优雅的女士与我们分享她的工作和生活。此外，我们将回顾中 from the disease in Ningbo get treatment. 国历史上的妇女节，讨论身材自卑的盛行和中国现代女性。 We are also bring back our Face to Face section in a talk with Barbara 同时，在这一期中我们会回顾一月份的新年酒会和乡村春节体验 Huang, the graceful general manager of To Trade E-Commerce about 活动，介绍宁波的两家爱尔兰酒吧三叶草和 O’Reilly’s，并带你领略 her work and life. Then, we a special look at International Women’s Day 宁波赫德学校的风采。 in China throughout history, the prevalence of body shaming, and the modern Chinese woman. 三月份也有很多精彩的活动在等着我们。去年的圣帕特里克节十 分火爆，预计今年也是如此。当然色彩节也不容错过，就像汤圆和炝 Also in this issue we’ll take a look at our Appreciation Party and Tradi- 蟹一样，这个来自印度的节日已然成为宁波的一部分。 tional Spring Festival Experience from this January. There’s also an ode to Ningbo’s two Irish pubs, Shamrock and O’Reilly’s, a look at the pio- 再次欢迎大家走进三月，并祝在宁波的各位女士国际妇女节 neering HD Ningbo School and more. 快乐！ There are also some great events coming this month. Stay tuned for Vincent R. Vinci | 魏文深 our St. Patrick’s Day Pub Crawl, which was a blast last year and is sure Senior English Editor | 资深英文编辑 to be a killer night this time around. Once again there’s also the Festi- val of Colors, the Indian holiday which is becoming as much a part of Ningbo as tangyuan and salted crab. Welcome once again to March and happy International Women’s Day to all the wonderful women who call Ningbo home! QR Code Reader! Have a story about Ningbo? Throughout the magazine, we have a wide variety of QR Codes that you can 想和大家分享你在宁波的美好时光吗？ scan with your WeChat scanner or a 3rd See it in the next issue of Ningbo Focus! party app to link to a particular WeChat page, website, map, or something else. 给我们投稿， 你将在下一期杂志上与读者分享你的故事！ 我们在杂志中设计了各种各样的二维 码，你 可 以 用 你 的 微 信 扫 一 扫 或 者其他 应 [email protected]‫‏‬ 用程序扫描并链接到网站地图或其他的微 信页面。 Follow us on our official WeChat Here’s a legend of the codes used www.ningbofocus.com | 5 | 这里有详细的使用说明:

MARCH | 2016 For Class Ladies A show Exhibit Trade Kids Seminar Night A play Show Sunday Monday 1 Tuesday Wednesday 2 Tango Concert | Esso Café | 7:30 PM Ningbo Expat Mixer | Lobster Bar & Grill, Shangri-La | 6:30 PM 6 7 8 9Int' Women's Day Ladies | Eudora Station Night Toastmasters | NBU Bldg 1 | 2:00 PM Pit Bar Pool Tournament | 9:00 PM Quiz Night | Candles, 8 PM 16 Ladies | Eudora Station Night 13 14 15 2016 Ningbo Spring Wedding Expo | Shaoxing Star Opera “Liang Shaoxing Star Opera “Chai Tou NICEC Shanbo & Zhu Yingtai” | NGT | 7:30 Feng” | NGT | 7:30 PM PM 20 Pit Bar Pool Tournament | 9:00 PM 5th 23 Ladies | Eudora Station Business Club Meeting Night 21 Quiz Night | Candles, 8 PM 22 Puppet Theatre “The Frog Prince” | NGT| 10:00 AM, 2:30 PM, 7:30 PM 2016 Public Concert “Flute & Zither” | NBCPGT | 7:30 PM 2016 Int'l Machine Industry Fair | NICEC 2016 Int'l Industrial Robotics & Intelligent Machinery Expo | NICEC Toastmasters | NBU Bldg 1 | 2:00 PM Pit Bar Pool Tournament | 9:00 PM Quiz Night | Candles, 8 PM Pub Quiz | Cosy Bar , 7:30 PM 27 28 29 30 Ladies | Eudora Station Night 2016 Spring Int'l Auto Expo | NICEC 2016 Spring Int'l Auto Expo | NICEC Toastmasters | NBU Bldg 1 | 2:00 PM Pit Bar Pool Tournament | 9:00 PM Board Game Night | La Pizzeria Echo | 7:00 PM Quiz Night | Candles, 8 PM 6 | | MJAaNrc-hF2E0B126016 NPT | Ningbo Poly Theatre NGT | Ningbo Grand Theatre NICAEC | Ningbo International Conference and Exhibition Center

Thursday Friday Saturday 3 4 5 ICTM weekend market 09:00 AM - 05:00 PM Chinese Drama “The Civet Cat & The Prince” Chinese Drama “The Civet Cat & The Prince” and “Third Look at Yu Mei” | NYT | 7:15 PM and “Third Look at Yu Mei” | NYT | 7:15 PM 10 11 12 ICTM weekend market 09:00 AM - 05:00 PM Chinese Drama “One Servant, Two Masters” Zurich Conservatory Trio Concert | NYT | 7:15 PM | NBCPGT | 7:30 PM 2016 Ningbo Spring Wedding Expo | NICEC Ningbo #1 Toastmasters | Book City | 7:15 PM LBB Pool Tournament|9:30 PM 18 19 ICTM weekend market 09:00 AM - 05:00 PM 17 St. Patrick's Day 13th China Int'l Stationary & Gift Chinese Drama “Phoenix” | NYT | 7:30 PM “Castle in the Sky” Concert | NYT | 7:30 PM Expo | NICEC Puppet Theatre “The Mermaid” | NGT | 7:30 PM Parent-Child Musical “Do-Re-Mi” | NBCPGT | 10:00 AM 13th China Int'l Stationary & Gift Expo | NICEC Puppet Theatre “The Mermaid” | NGT | 7:30 PM 2016 Int'l Machine Industry Fair 2016 Int'l Machine Industry Fair | NICEC 13th China Int'l Stationary & Gift Expo | NICEC | NICEC 2016 Int'l Industrial Robotics & Intelligent Machinery 2016 Int'l Machine Industry Fair | NICEC Expo | NICEC 2016 Int'l Industrial Robotics & Intelligent Machinery 2016 Int'l Industrial Robotics Expo | NICEC & Intelligent Machinery Expo | NICEC 25 Creative Writers Circle | Ancient Coffee | 2:00 PM Saint Patrick’s Day Pub Crawl | Heyi Avenue | 7:00 PM 26 Ningbo #1 Toastmasters | Book City | 7:15 PM LBB Pool Tournament|9:30 PM 24 2016 Spring Int'l Auto Expo | NICEC Children’s Drama “Snow White” | NGT | 10:00 AM, 2:30 PM 2016 Spring Int'l Auto Expo | NICEC Ningbo #1 Toastmasters | Book City | 7:15 PM ICTM weekend market 09:00 AM - 05:00 PM LBB Pool Tournament|9:30 PM Stay in the Loop 关注我们的微信公众号 Follow us on WeChat 了解最新动态 www.ningbofocus.com | 7

IT'S HAPPENING IN NINGBO It's Happening in Ningbo March 01-31 / 2016 March 11 March 20 “The Servant of Two Masters” 2016 Public Concert “Flute & Zither” The Chinese adaptation of this Italian comedy, originally written by Carlo For lovers of traditional Chinese music, this concert will be a treat in the Goldoni in 1746, is sure to excite audiences both young and old with its form of guqin and Chinese flute performed by two renowned masters. On uproarious humor and wit. The story follows the Venetian trickster Truf- guqin will be Fengyun Li, a professor at the Tianjin Conservatory of Music, faldino as he becomes a servant to two masters in hope of making double vice president of the China Guqin Association, and a member of the Tian- wages. jin Guqin Association. Flute will be performed by Jianxin Wang, who not only is a librarian at the Tianjin Conservatory of Music but has traveled the Time: 7:30 PM world introducing countless audiences to the art of Chinese flute. Location: Ningbo Cultural Plaza Grand Theatre, 1900 Ningchuan Road, Jiangdong Time: 7:30 PM Seats: 280, 380, 480 RMB Location: Ningbo Cultural Plaza Grand Theatre, Ticketing: nbpoolytheatre.com Seats: 30, 50, 80, 100 RMB Ticketing: nbpolytheatre.com March 17 Stuff to Do St. Patrick’s Day Pub Crawl Saint Patrick’s Day is back as usual this March, and if you’re Quiz Night wondering where the craic can be found, it’ll be at the Ningbo Focus St. Patrick’s Day Pub Crawl! This year’s incarnation of the The pub quiz is a fun way to get out and interact here in the city. event will have not only deals on drinks in the bars on the crawl, Even if you aren’t a braniac it’s a good way to learn some new but games, music, contests, and more! The crawl starts at Munich stuff and test your knowledge, except the bleak confines of the Brewery in Heyi, so mark your calendars and stay tuned for more classroom are traded for the warm confines of the local watering details. hole. Players split into teams of about 5 people, with the winning team receiving a special prize (generally a cold pitcher of beer). Time: 7:00 PM Start Candles in Laowaitan hosts their Quiz Night every Tuesday night. Start Location: Munich Brewery, 1041C, Heyi Avenue Shopping For those in Yinzhou, there’s the 5x5 Pub Quiz that takes place at Center, Haishu District Cosy Bar near UNNC on the third Thursday of every month. March 19 Quiz Night @ Candles “Do-Re-Mi” Children’s Musical Time: Every Tuesday, 8:00 PM Start Location: Candles Restaurant & Bar, F2, A retelling of the Sound of Music, this wonderful rendition performed by 68-1 Zhongma Road, Laowaitan, Jiangbei District the Russian Sofia International Dance Group has all the favorites from the original musical and more for children and adults alike. 5x5 Pub Quiz @ Cosy Bar Time: 10:00 AM Time: Third Wednesday of Every Month, 7:30 PM Start Location: Ningbo Cultural Plaza Grand Theatre Location: Cosy Bar, 1F, Seats: 80, 120, 180, 280, 380 RMB 1030 Qianhu South Road (Opposite UNNC) Ticketing: nbpolytheatre.com 8 | | March 2016



CIty News Briefs | 城市新闻摘要 City News Briefs | 城市新闻摘要 Business | 商业 据 了解，宁 波 口 岸 进 口 主 要 商品 为 资 源 类 regions, with the amount of investment in 23 of these countries having reached $10 million. Total Overseas Investments From 商品和 机 电产品，进口额均出现 不同程 度 下 Ningbo Reach $10 Billion 今年1月份，宁波新批外商投资项目32个， 降，而 农 产品 进口 额 逆 势 增 长 1 2. 9 % 。出口主 实际利用外资4.1亿美元，同比分别增长3%和 宁波境外投资总额突破百亿美元 5%，特别是服务业利用外资取得新进展，总投 要 商品 为 机 电 产品、纺 织 服 装 和 鞋 类，出口值 资 9. 8 亿 美 元 的中 外 合 资 高 端 养 老项目中 金 博 The City Business Committee has announced 泰（宁波）养老产业有限公司落户奉化市。 that the amount of companies receiving 均小幅下降，而高新技术产品、塑料制品和灯 overseas investment from Ningbo reached “ 宁 波 服 务”大 步 走 向 世界。2 015 年，宁 2250 in 116 countries and regions around the 具出口增幅分别达7.9%、6%和12.1%。去年民 波服务外包产业继续保持快速增长态势，服务 world at the end of 2015. Total investment has 外包执行额达186.22亿元人民币，其中离岸服 broken the $10 billion mark, making Ningbo 营企业进出口额逆势增长，达到7507.8亿元， 务外包执行额首次突破10亿美元，达12.79亿 the fourth Chinese city with such high in- 美 元，同 比 增 长 4 0.6%，占全市 服 务 外 包 总 额 vestments. Investment is mainly focused on 同比增长1.4%。 的44.6%，同比提高5个百分点。从服务来源地 wholesale, retail, and manufacturing. Invest- 看，“ 宁 波 服 务”已走 进143个 国 家 和 地 区，其 ment in construction and commercial ser- State Council Approves New 中23个国家和地区的外包执行金额超过1000 vices also increased last year. Cross-Border E-Commerce 万美元。 据 市 商 务 委 消 息，截 至 2015 年12月底，我 Experimental Zone Urban Development | 城市发展 市经过核准备案的境外投资企业达到2250 家，分布 在 全 球 116 个 国 家 和 地 区，投 资 额 历 国务院批准设立跨境电商综合试验区 Underwater Hot Springs Discovered 年累计 突 破 10 0 亿 美 元 。据 悉，宁 波 是 全 国 第 In Hangzhou Bay 四个境外投资突破百亿美元的副省级城市。分 Cross-border E-Commerce got a new boost 行业看，宁波企业境外投资偏爱批发零售业和 in the new year. China has decided to set up 杭州湾新区发现海底温泉 制 造 业 。2015 年1 至11月，这 两 个行业 备 案 金 a new batch of cross-border e-commerce 额 分 别为7. 5 亿 美 元 和 5. 9 亿 美 元 。建 筑 业 、制 experimental zones in 12 cities, including At a press conference held on January 10th, it 造业和商务服务业境外投资增幅较大。 Ningbo, following an executive meeting of was announced that underwater hot springs the State Council on January 6th. Besides had been discovered in the Hangzhou Bay Port of Ningbo Trade Ningbo, the 11 other cities are Tianjin, Shang- New Area. Currently, they are the only un- Above 1.2 Trillion RMB hai, Chongqing, Hefei, Zhengzhou, Guang- derwater hot springs in Zhejiang Province. zhou, Chengdu, Dalian, Qingdao, Shenzhen, The iron-rich water comes into contact with 宁波口岸进出口超1.2万亿元 and Suzhou. This is the second batch of cross- air, creating a reaction which gives the hot border e-commerce experimental zones au- springs their unique yellow color, thus earn- Statistical data published by the Port of thorized by the State Council since the first ing them the name “Golden Springs.” The Ningbo shows that imports and exports to area was green lighted in Hangzhou in March reserve of the hot spring is around 2.8 billion and from the port totaled 1.2018 trillion RMB 2015. cubic meters, which can serve 10,000 people in 2015, dropping 10.5% compared to 2014. for 100 years. Based on this recent discovery Imports cost 8784 hundred million RMB, a 宁 波 跨 境 电子商务 迎 来 重 大 利 好。1月6日 and other developments, Hangzhou Bay New 1.3% drop from 2014. Affected by a drop in Area is planning to integrate the coast, hot resource commodity prices, imports were 的国务院常务会议决定在宁波等12个城市新 springs, and wetlands to build a new area for 3234 hundred million RMB in 2015, dropping leisure and tourism. 28.4%. 设一批跨境电子商务综合试验区。除了宁波之 1月10日，杭 州 湾 新 区召开 新 闻 发 布会。负 Main import commodities in 2015 were re- 外，其他11个城市还包括天津、上海、重庆、合 责 人 透 露，在 杭 州 湾 新 区 发 现了地 热 资 源，水 source commodities and electrical products. 里 的 成 分 达 到 国 家 级标 准，也 就 是 说，这 里 将 Imports fell this year, but also grew 12.9% 肥、郑州、广州、成都、大 连、青岛、深圳、苏 是 省内唯 一 的 海底 温 泉 资 源 。因为水 里富含丰 against trends. Main export commodities 富的铁离子，和空气接触发生了氧化反 应，杭 were mechanical, electrical products, textiles, 州。这是继2015年3月杭州获批首个跨境电子 州 湾 的 温 泉 水 就 呈 现了独 特 的 黄 色，也 叫“ 黄 clothing, and footwear. High tech products, 金泉”。已探明温泉储量达28亿立方米，如果1 plastics, and lamps grew 7.9% and 12.1% re- 商务综合试验区之后，国务院批复的第二批国 万人同时使用，可以用100年。杭州湾新区将整 spectively. In the past year, private import 合滨海、温泉、湿地等自然资源，在新区优良的 and export enterprises grew against trends, 家跨境电子商务综合试验区。 空间资源基 础上打造完整的，度假、养生、运 up 1.4% with a value of 7507.8 hundred mil- 动等功能具备的文化休闲旅游产业生态圈。 lion RMB. Foreign Investment Reaches $4 Billion, 143 Countries & Districts 宁波海关发布的统计数据显示，2015年宁 波口岸进出口总额为12018亿元，比上年下降 宁波1月用外资破4亿美元 服务走进 10.5%。其中，出口8784亿元，同比下降1.3％ 143个国家和地区 ；受 大 宗资 源 商品 价 格 走 低 影 响明 显，进口额 为3234亿元，降幅达28.4%。 In January this year, Ningbo approved 32 foreign investment projects, with $4.1 bil- lion, an increase of 3% and 5% respectively since 2015. The services industry made new progress with foreign investment. The Sino- Foreign joint venture, Zhongjinbotai Co., Ltd., a pension industry company, received a total investment of $9.8 billion. Outsourcing of the service industry has con- tinued to go strong in the new year, reaching roughly 186.22 billion RMB, with total invest- ment reaching $12.7 billion, a 40.6% increase since 2015. Investment also occupied 44.6% of the service outsourcing industry in Ning- bo, a 5% increase since last year. Services from Ningbo have now reached 143 countries and 10 | | March 2016

接，实现两者月光经济互通。此外，老外滩时尚 文化 的 示 范 效 应 正 在 逐 步显 现 。去年，江 北区 新 增 文化 企 业 311 家，其 中 注 册 资 金 超千万元 的有34家。随着文化产业结构的不断优化，越 来越多的文化企业在江北实现转型升级。 First Chinese Green Card Ningbo East New City Receives City Takes Step Towards Health Awarded In Ningbo 1.42 Billion RMB In January Insurance Price Cuts 宁波首张“中国绿卡”发放 宁波东部新城一月份完成投资14.2亿 我市跨出“医保降费”一大步 5大市政项目开工 On the afternoon of January 5th, Qingguo Starting February 1st, health insurance fees Wu, CEO of Zhejiang Welly Energy Corpo- After receiving new investment, various pro- in city-level districts were dropped from 11% ration, received a Certificate of Permanent grams in East New City have been initiated, to 9%. Cutting the cost of health insurance is Residence for Foreigners, also known as a starting with the construction of Xiaoshi High a big step for Ningbo, and is a step that has “Chinese Green Card.” This is the first Green School. Landscaping rights for the city have been taken by many cities across China. Af- Card the government has issued since the been sold to 7 real estate companies after ter this modification, health insurance fees New Talent Deal in August 2015 and the first 58 rounds of bidding, with the winners pay- will drop by 0.95 billion RMB. Companies will issued to a resident of Ningbo. The Certificate ing 41% over the original price. According to now collect basic health insurance fees at 9%, of Permanent Residence for Foreigners is like statistics from January, over 1.42 billion RMB with 8.5% covering the basic insurance fee an extended residence permit (lasting 5-10 has been invested into the city, an increase of and 0.5% covering major diseases. Currently, years) with all the perks and benefits of a na- 15.47% since 2015. workers are charged 2% of the basic insur- tional ID card. ance fee, while the local governments of the 东 部 新 城 东 片区5大 市 政 基 础 设 施 项目开 5 counties will have their own policies. 1月5日下 午，国 家“千人计 划 ”专 家 、浙 江 工，效 实中 学 东 部 校区 启 动 建 设，新 城 一块 住 2016年2月1日起，我市市级统筹区用人单 瓦力新能源科技公司总经理吴清国从市行政 宅 用 地 被七 家 地 产 公司、五十八 轮 竞 拍 后，以 位医保缴费比例从11%降到9%。据悉，医保降 服 务 中 心 窗口拿 到 了“外 国 人 永 久 居 留 证”， 溢价41%的价格被摘牌— —东部新城新年开 费，是 我 市 在 社保 降 费 上 迈 出 的 重 要 一 步，这 也 被 称 为“中 国 绿 卡 ”。这 是 宁 波 2 015 年 8月 年 就 保 持 了“火 热”开发 热 度：据 最 新 统 计 数 一举措走在了全国同类城市前列。经人力社保 人才新政 实 施以 来 正 式发 放的首张“中国绿 据，一月份，新城完成投资14.2亿元，同比增长 部 门 初 步 测 算，本 次 医 保 缴 费比例 调 整 后，仅 卡”。“中国绿卡”是指外国人在中国居留期限 15.47%。而且，新城全年投资额计划为158亿 市区用人单位每年就将减少医保缴费9.05亿 不受限制的凭证，也是获得在中国永久居留资 元，要再创历史新高。 元。自2月1日开始，用人单位按照9%的比例缴 格的外国人在中国境内居留的合法身份证件， 纳 基 本 医 疗保 险 费（其 中 按 8 . 5% 的 比例 缴 纳 获得在华永久居留资格的外国人，可凭有效护 基 本 医 疗保 险 费，按 0 . 5% 的 比例 缴 纳 重 大 疾 照和该证出入中国国境。 病医疗救助金），在职职工按2%的比例缴 纳 62 Energy Efficient Logistics & Express Delivery Vehicles Put In Operation 基 本 医 疗保 险 费。五个县（市）的 职 工 基 本 医 宁波首批62辆新能源物流快递车上岗 疗保险缴费比例将由当地政府结合实际情况 进行调整。 On January 15th, a new series of energy Laowaitan Aiming For Hip New Expansion Tianlun Time Square Now Open efficient delivery trucks were unveiled at Ningbo Cultural Plaza. The 62 vehicles will 老外滩打造顶级“时尚小镇” 天伦时代广场开业 soon be put to use by more than 20 delivery companies in and around the city. Compared Last November, Laowaitan received the title On January 28th, the opening ceremony for with the use of traditional delivery vehicles, of Best Commercial Area in China, and Jiang- the Ningbo Tianlun Times Square was held, operation costs will be cut in half. The bei District is banking on that win with a plan marking the first professional plaza in the vehicles have issues with battery life and no to extend Laowaitan to the North, connect- Sanjiangkou Area and Jiangdong District. The mobile charging, but these concerns have ing to Baisha Wharf and opening the area to new square combines an indoor shopping been addressed and will be used in the new opportunities for business and industry. center, malls, restaurants, and professional of- future when more of the vehicles go into Laowaitan has also become a standard for fices, including KTV, Gome O2O, MAXWIN, a production. cultural enterprises, with 311 new businesses Beautiful Day Gym and more. opening in the area, 34 of them having initial 1月15日，市 邮 政 快 递 行 业 新 能 源 车 辆 投 capital of over a million RMB. 1月28日，宁波 天伦时代广场举行了开业 典礼，标志着三江片首个专业市场改造升级试 放仪式在 文化广场举行。首批62辆新能源物 去年11月，老外滩喜获“中国著名商业街” 点项目破茧成蝶，江东一个地标性建筑华丽登 流 快 递 车 将 在 我 市 2 0 余 家 快 递 公司 使 用 。新 称号，这是当年全国唯一获此殊荣的特色商业 www.ningbofocus.com | 11 能源物流快递车的运营成本将大幅下降，与使 街区。目前，江北已计划启动外滩北延项目，为 用传统配送车辆的费用相比，成本大约减少了 外滩的休闲文化、产业发展提供更广阔的空间 一 半。我 市 将进 一 步完 善 相 关 配 套 政 策，确 保 和 支 撑 。不久 后，白 沙 码 头 将 与老 外滩 街 区 对 新能源汽车推广应用和产业化取得更大实 效。

CIty News Briefs | 城市新闻摘要 City News Briefs | 城市新闻摘要 场。宁波天伦时代广场涵盖了大型购物中心、 1月10日起，全国铁路实行新列车运行图。 三医院）、镇海区第二医院、鄞州区第二医院、 甲级写 字 楼 和 高 档 会 所 等业 态，是 集 购 物、餐 新列车运行图实行后，宁波开启“提速模式”。 慈 溪 市人 民 医 院 等 6 家 医 院 建 立 了6 家 院 士 工 饮、休 闲、办 公 等 功 能 为 一 体 的 体 验 式 室内购 新 增 动 车 组 列 车9对、普 通 列 车1 对。宁 波 直 达 作 站 和 2 个 院 士 工作 室，柔 性 引 进 吴 祖 泽 、顾 物中心，广场引进了宁波影都、普乐迪KTV、国 贵阳时间由现在的30个小时左右缩短到最快9 玉 东 、周良辅、郑 树 森 、邱 贵 兴、侯 凡 凡 、葛均 美O2O 特 色店、MA X W IN、奇星 乐、美日健 个小时，南宁的时间由31个小时左右缩短到13 波 7个 院 士 团 队，为 保 障 广 大 人 民 群 众 的 生 命 身、星巴 克 等 国 内 外 品 牌 近 百个。天 伦 时 代 广 小 时 左 右，动 车也可以 直 达 江 西 赣 州、广 西 桂 健康发挥了积极作用。 场 突 破 传 统 百货 业 态，着 重 从 建 筑 规 模、商业 林。 定位、购物模式、经营业态、内部空间布局、车 Xindian Park Now Open 位配备等方面进行全面升级，为消费者打造智 Population Data For Ningbo 能科技购物空间。 Elderly Released 新典公园开园正式迎客 Lifestyle News | 民生信息 宁波老年人口大数据发布 Xindian Park, Ningbo’s newest water-themed park, was officially opened on February 6th. New Second Bridge Market Opened On February 4, the Ningbo Working Commit- The new park is at the east end of Airport tee Office on Aging announced that by the Road in Haishu District, west of the Miaoqian 新二号桥市场开业 end of 2015, there are 1.316 million people River, south of Sizhouheng River, and north of in the city aged 60 or above, accounting for Xindian Road. Taking up 31840 m2, the park The Second Bridge Market, originally located 22.4% of the population. Compared to 2014, combines cutting edge art and traditional at Ningchuan Road in Jiangdong, moved to the aging population has increased 4.9%. heritage centered around the waterfront, 61 Fenghua Road in Jiangbei and opened for The coefficient for aging has grown about featuring pools, pedestrian walkways, lawns, business on January 10th. The Second Bridge 1% for five consecutive years. It is predicted a stage and plaza, and more. The park is Market was established in the early 1990s. that by 2020, the elderly population in the handicap-friendly and have a transportation Ningchuan Road was divided into a north and city will exceed 1.6 million, with a coefficient system, offering its facilities to visitors of all south district and became the go-to place for over 25%. Of those aged 70, 80, and 90, there ages and abilities. Ningbo locals and foreigners to buy non-sta- are 526,000, 199,000, and 22,000 respectively. ple foods, articles for daily use, and stationary Those over the age of 80 make up 15.11% of 宁波城区新增一个开放性滨水文化公园。 commodities. Due to the market building fall- the population. 作为我市三年行动计划项目之一的新典公园已 ing into disrepair, there were hidden fire haz- 建 成，2月6日正 式 开 园 迎 客。据 城 管局 介 绍， ards and food safety concerns. The move to a 2月4日，市 老 龄 办发 布 我 市 老人情 况 统 计 新典公园位于海 曙区机 场路东侧，庙 前河 西 new location, although far from the old one, 数据：截至2015年底，我市60周岁及以上户籍 侧，南 临 泗 洲 横 河，北 靠 新典 路，用 地 面 积 为 is more convenient for traffic and daily use. 老年人口131.6万，占户籍人口总数的22.4%， 318 4 0 平方米 。公 园 以“生 态 新 生 活、典 藏 公 老 年人 口 较 上年 增 加 6 .1万，增 幅 4 . 9 %，是 总 园 里”为 设 计 理 念，融 入 剪 纸 艺 术 、折 纸 艺 术 位于江东宁穿路的二号桥市场现已全部搬 人口增幅的10倍，老龄化系数 连续 五年以 约 等 传 统 元 素，以 水景区 域 为中 心，沿 水 置 景， 迁 至 江 北 风 华 路 61号 的 新 市 场，并 于1月10日 1%的速度增长。据预测，到2020年，我市老年 配有特色景亭、荷月池、健身步道、阳光草坪、 正式开始营业。二号桥市场建于上世纪90年代 人口将 突 破 16 0万，老 年人口系 数 将 超 过25% 演 艺 及 文化 广 场 、主 题 群 雕 、亲 水平台、景 观 初，按宁穿路分南北两区，是宁波人“淘”副食 。据 介 绍，我 市 70 周 岁、8 0 周 岁、9 0 周 岁以 上 挡墙等特色景点，同时将无障碍系统融入交通 品、小百货 和 文化 用 品 的 首选 之 地 。但 由 于 建 老 年人 口 分 别 为52 . 6 万、19. 9 万、2 . 2 万，其 中 系 统 中，为 老人、孩 童 以 及中 青 年 不 同 年 龄 段 设年代较长，管理模式粗 放，消防、食品安全 80周岁以上高龄老人占比达到15.1%。 的人提供了活动空间。 隐 患 较 多，加 上位于 宁 波 核 心 城 区，对 城 市 管 理、道 路 交 通 和 居民 生 活 影 响 较 大，所 以相 关 Ningbo Brings In New Medical Culture & Education | 文化教育 部 门 决 定 搬 迁 。新二号 桥 市 场 虽 然 有点 远，但 Team For Hospitals 交通方面还算便利。 我市累计引进7个院士医疗团队 Train Speeds Increased After On February 3rd, the City Party Committee NBU Music Teacher Becomes First January 10th announced that the construction of a new Steinway Artist In Zhejiang Academic Workshop has been completed, 1月10日起宁波火车提速 with the city bringing in 7 new medical 宁大教师成浙江首位施坦威艺术家 teams, allowing the people of Ningbo to en- A new train operation diagram was imple- joy high-quality medical services. According Zheng Jie, the head of the Music Performance mented across China on January 10th, which to statistics, the city has set up 6 academi- Department at Ningbo University’s School of calls for a speed increase on various trains cian workshops with 2 offices at Ningbo No. Music, recently held a special piano recital in coming in and out of Ningbo. 9 more trains 1 Hospital, Ningbo University Hospital (No. 3 have been added following the speed in- Hospital), Zhenhai No. 2 Hospital, Yinzhou No. crease, while 1 more train has been added to 2 Hospital, Cixi People’s Hospital, and 6 others ordinary service. Travel time between Ningbo hospitals, since 2011. and Guiyang has been reduced from 30 hours to 9 hours. The time for the nonstop train to 2月3日，从 市 委 组 织 部 了解 到，通 过 院 士 Nanning was also shorted from 31 hours to 13 hours. A new train has been added that will 工作 站 建 设，我 市 已 累 计 引 进 7个 医 疗 系 统 院 travel between Ganzhou in Jiangxi and Guilin in Guangxi. 士专家团队，“院士”直接来到阿拉“家门口” 12 | | March 2016 ，甬 城 市民可 在 本 地 享受 高 端 医 疗 服 务。据 统 计，自2011年以来，我市先后在市第一医院、 市 第 二医 院 、宁 波 大 学医学 院 附属 医 院（市 第

which she was officially named a Steinway 创新研究与海洋生物医药学科的专业人才培 及管理。夏敏 女士拥有10年的国际五星级酒 Artist by Steinway & Sons Piano Company. 养。 店管理经验，在财务领域造诣颇深。她曾先后 She is one of the many Chinese artists to re- 于喜来登和洲际等知名国际品牌酒店担任财 ceive the title and is the first Steinway Artist to 2.6 Billion RMB For Ningbo Tourism 务要职。付铮铮先生毕业于北京第二外国语学 hail from Zhejiang Province. Over Spring Festival 院，拥有10年的国际五星级酒店管理经验，在 房务领域造诣颇深。 Zheng Jie is 24-years-old and received a Doc- 宁波旅游春节7天收入26亿元 torate in German Piano Performance with 对于宁波 万豪的团队，他们充满信心，相 outstanding marks. She is an excellent piano According to data from the Municipal Tourism 信一定可以运用丰富的专业知识与成熟的管 teacher who has earned the nickname “Chi- Administration, the number of visitors who 理，参与并见证酒店新的成功与辉煌。 nese Martha Argerich” after the renowned Ar- traveled to Ningbo during Spring Festival va- gentinean pianist. She was noticed by Stein- cation reached 3,484,300 people, while total way & Sons for her exquisite abilities with the revenue related to tourism reached 2.6 bil- piano and received an invitation to formally lion RMB, a 23.22% and 28.68% increase since become a Steinway Artist at the end of 2015. 2015, respectively. Sites with highest recorded number of visitors over the holiday included 近日，宁 波 大 学 音 乐 学 院 音 乐 表 演 系 主 Xikou-Tengtou, Dongqian Lake, Xiangshan 任、钢 琴 家 郑洁 举 行了别 开 生 面 的“ 我 和 郑洁 Movie City, Dapeng Mountain, and Ninghai 有个 约 会”音乐 分享会。这也 是 由宁 波 大 学 音 Forest Hot Springs. People also visited reli- 乐学 院 协 办 的 音乐 会。在 这个 音乐 分享会上， gious sites like Xuedou and Tiantong Temple. 郑洁被正式宣布成为施坦威艺术家。“施坦威 艺 术 家 名录”自此 又 多了一 位 中国 人 的 名字， 市旅游局的统计数据显示，长假7天，我市 她也成为浙江首位施坦威艺术家。 共 接 待 游 客3 4 8 .43万人 次，旅 游总收 入 26.61 亿元，同比分别增长23.22％、28.68％。其中， 郑洁是首位24岁就以专业满分的成绩获得 溪口—滕头、东钱湖、象山影视城、达蓬山、宁 德国钢琴演奏博士学位的中国钢琴家，国际优 海森林温泉等景区游客接待量排名全市前列。 秀 钢 琴 导师，被誉为“中国的阿 格里奇”。去 长 假 期 间，不 少 游 客 专 程 从 上 海 、杭 州、苏 州 年，由于郑洁精湛的演奏技艺以及教学上的突 等 地 赶往 雪 窦 寺、天 童 寺 等 景区，参 与 祈福 迎 出表现，得到了施坦威钢琴德国总部的关注。 祥活动。 临 近 年 底，她 收 到 邀请，正 式 成 为施 坦 威 艺 术 家。 Hotel News | 酒店新闻 Li Dak Sum Donates 100 Million RMB To NBU 李达三捐宁大1亿元设研究中心 On February 1st, the Ningbo University Li Dak New Appointments At Ningbo Marriott Coming This Sum, Yip Yio Chin, & Kenneth Li Marine Bio- Month! medical Development Fund Donation Cere- 宁波万豪酒店新任命 mony was held at the Hong Kong Shangri-La Follow our Hotel. Hong Kong Dazijing Medal winner and Ningbo Marriott has announced two new WeChat for well-known industrialist and philanthropist staff appointments: Ms. Mindy Xia, new Di- updates Li Dak Sum donated 100 million RMB during rector of Finance, and Mr. Jay Fu, Director of 更多详情请关 the ceremony, with funds going to build the Rooms. Xia is a professional hotelier with over 注我们的微信 Li Dak Sum, Yip Yio Chin, & Kenneth Li Marine 10 years of luxury hospitality experience, in- Biomedical Research Center at NBU. The cen- cluding Starwood and IHG. Fu is a graduate www.ningbofocus.com | 13 ter will be based on the preponderant and of Beijing International Studies University and characteristic discipline of Ningbo University, has 10 years of experience at hotels around giving full play to the advantages of the dis- Beijing. ciplines of Marine biology and medicine, and promote talent cultivation and first-class re- With extensive experience and mature man- search in the field of marine biomedicine. agement philosophy, they’ll lead the hotel team into a bright future. 2月1日，“ 宁 波 大 学 李 达 三 叶 耀 珍伉俪 李 近日，夏敏 女 士 被 任 命 为 宁 波 万 豪 酒 店 财 本俊海洋生物医药发展基金”捐赠典礼在香港 务总监，付铮铮先生被任命为宁波万豪酒店房 务总监，分别全面负责酒店财务和房务的运营 港岛香格里拉酒店举行。香港大紫荆勋章获得 者、著 名实 业 家 、慈 善 家 李 达 三 先 生 向 该 基金 捐 赠1亿 元 人 民币，创 建 宁 波 大 学 李 达 三 叶 耀 珍伉俪李本俊海洋生物医药研究中心。该中心 将立足宁波大学优势特色学科，发挥海洋生物 学与医学的学科交叉优势，推动海洋生物医药

COVER STORY | 封面故事 Fighting Spirit 抗击乳腺癌 The Story and Battles of One World One Dream 一个世界一个梦想 Written by ( 作者 ): Vincent R. Vinci 魏文深 the reality of the disease being closer to that binds them is that they were all affected Photos by( 图片来源 ): One World One Dream home, and that idea was to host a fundraiser by breast cancer. Whether it was a loved one for women with breast cancer. The OWOD or friend, or previous experiences in breast Breast cancer has seen about 1.67 million charity was created in June when the group cancer related charities in the case of Heather, cases worldwide in 2012, making it the met with the Ningbo Charity Federation prior Jessica, and Cindy, these experiences made second most common cancer overall. Of that to the event to discuss how the donation the cause a central part of their lives. number, there are 800,000 cases diagnosed proceeds would be given to the organization. in Asia every year. While China has had The average cost for chemotherapy a limited number of cases compared to The fundraiser was a success, and the rest is treatment in China is 300,000 RMB, a cost worldwide numbers, breast cancer cases history. Their mission, helping the women that does not include other treatments in the country have been increasing since of the city to deal with breast cancer, has and medication. The government will the 2000s, with 187,000 new cases in 2012. brought many triumphs in the past year pay individuals 100,000 RMB to cover Be that as it may, the topic is often swept and this is what has brought the group to chemotherapy and some of the medication. under the rug, a taboo subject that shouldn’t the high ceilings and chandelier-lit lobby of High costs are coupled with an 80% mortality be addressed, a stigma to be avoided. For Shangri-La Hotel to discuss OWOD and their rate for breast cancer victims, which OWOD a group of foreign women here in Ningbo, challenges and goals for the upcoming year. posits as the results of late detection and the the silence was too much, and in 2014 they cost of chemo. Their hope is that with early decided to do something about it. It is around a table in the lobby that I am detection, women will have more treatment introduced to the women who currently options (besides chemo) thereby increasing The initial idea that led to One World One make up OWOD. Of the original founders, survival rates. Dream came to Heather Zuchowski, Sally Heather and Sally Moore are present, along Moore, Wendy Treese, Sammi Li, and Jessica with Cindy Braden, Stephanie Six, and Jenny Because of a lack of early detection, Heather Hinkler after Jessica’s mother passed away Welsh. As we talk, a fine white wine enters explains to me that “many women don’t start from breast cancer in April 2014. The friends our midst, a clink of glasses permeates the receiving treatment until stage 4, and by then felt that something needed to be done with lobby, a tradition started years ago by these there aren’t many options [for treatment].” expat ladies. The women have all lived in This has been the group’s primary concern, Ningbo for varying years, but the one thing the ability for women to be able to pay for 14 | | JAN - FEB 2016

COVER STORY | 封面故事 Scan the QR code to join OWOD in their fight against breast cancer 扫描二维码关注一个 世界一个梦想，为抗击乳腺 癌贡献你的力量 breast cancer treatment, to get what they guarded by stigma is events. Cindy tells me and treatment, the survival rate can need for the long-run to stay afloat. of a 5 Year Survivor Celebration she attended. greatly increase. Due to the current lack The event brought men and women who of understanding, women undergoing It is with this in mind that OWOD held their had suffered and fought off all kinds of treatment are often too late, something the first Pink Party, their fundraiser gala dinner cancer together. What was supposed to organization wants to change by starting an that now occurs every October – Breast be a small meeting saw a big turnout, with information campaign to teach women how Cancer Awareness Month – at Shangri-La, people telling their stories and sharing with to do breast self-exams, which are entirely in 2014. Thanks to the proceeds, they were one another how cancer had affected them. free and can be done at home. able to raise 26,000 RMB. The money went Something OWOD hopes can be repeated in to help 6 women in the Ningbo area, each the future. With the self-exam information campaign receiving 3,000 RMB, for treatment with the the group hopes to break through the stigma rest going to an emergency fund at the Along with breaking the stigma, there is the of discussing breast cancer more. There is Ningbo Charity Foundation. Unfortunately, matter of educating people about the disease also hopes for another Pink Party, during this led to frustration and sadness for the and the importance of early detection. One which OWOD wants to raise 75,000 RMB or group because they were only able to make thing people need to understand is that more, but a full plan is still up in the air. The a drop in the bucket instead of helping more. men, not just women, can get breast cancer biggest thing the group of 5 wants this year The next year was better, as the group was as well. The fact bought a look of confusion is for more people to rally to their cause, and able to raise 57,000 RMB and help 8 women to this author’s face, met with jovial laughter not just help fundraise and spread the word, with 6,000 RMB each. from the women. Although less than 1% of but ultimately join One World One Dream as all breast cancer cases develop in men, the well. Even with the gradual success of the 2015 plight of these victims must be taken into Pink Party, OWOD still faces an uphill consideration when we talk about breast “It’s a real grey area for long-term goals battle. The biggest challenge the group cancer. because we don’t know how long we’re all still faces is the Chinese stigma associated going to be here” she says. With the women with the conversation of breast cancer – The most important thing OWOD wants unsure of how long their work and lives will or even cancer in general. The best way to is for people around the city and China keep them in Ningbo and China, they are have people talk openly about something to understand is that with early detection hoping that their efforts can inspire more www.ningbofocus.com | 15

COVER STORY | 封面故事 募 捐 活 动 很 成 功，其他 的 就 都众 所周 知 了。她们的使命就是帮助这个城市的女性战胜 乳 腺 癌，并且 到 去年为止已 经 取 得了很 大 的 成 功。她 们 在 香 格 里 拉 大 酒 店 举 办了年 会，讨 论 组织面临的挑战和新年的目标。 Visiting patient homes in Ningbo | 探望病人 就是在香格里拉，我 认识了“一 个世界一 个 梦 想 ”组 织 的 女 士 们 。最 初 的 创 始 人 中，He ath e r 和 S a ll y出 席 了年 会，其他 的 成 员 还有Cindy Braden、Stephanie Six和Jenny We l s h。就 在说话期 间，侍 者 为 我 们 打 开 一 瓶 白 葡 萄 酒，大 家 举 杯 共 饮 。几 年 以 来，这已 经 成为女士们的一项传统。她们都在宁波住了一 些年，而把她们聚到一起的是身边的人罹患乳 腺癌的相似经历。Heather、Jessica和Cindy 之 前 在 慈 善 机 构 工作 时 都 有过 接 触 乳 腺 癌患 者的经历，因此OWOD组 织以 及它为之奋斗 的事业在她们心中举足轻重。 在 中 国，化 疗 的 平均 费 用 是 3 0 万人 民币， 其 中 不包 括 药 物 和 其他 治 疗。政 府 会 为 个人 支 付部分化疗和药品的费用，共计10万元。乳腺 癌 的 死 亡 率 高 达 8 0 %，OW O D 认 为 主 要 原 因 在于早期筛查不到位和化疗费用高昂。她们希 望 通 过早 期 发 现，患 者 会 有（除 化 疗 之 外 的） 更多治疗选择，以此提高生存几率。 正 是由于 缺 乏早 期 发 现，Heather 解 释 道：“很多女性 直 到晚 期才开始治疗，但 这时 候 往 往已 经 没 什 么希 望了。”让 女 性 对 乳 腺 癌 治疗有足够的支付能力以确保其长期生存所 需，是该组织的主要考虑。 出于这个目的，OWOD于2014年举办了她 Second visit to patients homes | 第二次探望病人 们的首个粉红派对，现在已经演变成每年十月 （乳 腺 癌防治月）在香 格里 拉举 办 的 募 捐活 women to join them and to hand the baton makes the rounds again, the familiar clink 动。第一年筹得的26000元人民币被用于帮助 off to these young guns once their time returning. The tradition continues for this 宁 波 的 5 位 女 性 接 受 乳 腺 癌 治 疗，每 个人得 到 comes to leave the country. “We’re always group of wonderful ladies, making plans for 3000元，剩下的钱捐给了市慈善总会。但与高 looking for people who are passionate the betterment of the community, one sip of 昂 的 治 疗 费 用 相 比，这 点钱 只 是 杯水 车 薪，为 about this and are looking to help to some wine at a time. 此 OWO D 的 女 士 们 感 到 非 常 沮丧 和 难 过 。第 capacity.” The more people they can reach, 二年的情况要好得多，她们募集了57000元人 whether it be companies or individuals, the 在2012年，世界范围内已经有167万例乳 民币，共 帮助了8 位 女 性，每 个人得 到 6 0 0 0 better it will be. This way, the more people 腺 癌 患 者，它 成 了发 病 率 第 二 高 的 癌 症 。这 元。 available who are able to volunteer and help 167 万例 中，有 8 0 万是 在 亚 洲 。虽 然 中 国 的 乳 when needed the easier things will flow and 腺癌患者和其他国家相比 不算多，但自2000 虽然2015的粉红派对已经很成功 help the fight against breast cancer spread 年 以 来 这个 数 字 正 在 增 长，光 是2 01 2 年 就 新 了，OWOD还是面临考验。最大的挑战就是国 and grow around the city. “There are a lot of 增 了18 .7 万例 。尽管 如 此，人们 却 选 择 对 这个 人 对 乳 腺 癌，或 者 说 所 有 癌 症 的 避 讳 态 度 。而 people who need help,” Heather pauses, “and 话题避而不谈。对于在宁波的外籍女士来说， 举办活动是改善这类情况的最好办法。Cindy we’re just a small group of women, so we 这太难以接受了，所以在2014年，她们决定要 告诉我她曾参加过一场癌症存活者5周年纪念 need help to do this, to continue.” 活动。这个活动让为对抗各种癌症奋战过的男 为此做些什么。 女 共 聚 。原 本是 小规 模 的 聚 会，结 果 却 来了 好 No matter the challenges faced by the Heather Zuchowski、Sally Moore、 多人，大 家 彼 此 分 享 自 己 的 故 事 和 经 women of One World One Dream, their We n d y Tr e e s e、S ammi L i 和 Je s sic a 验 。OWO D 希 望 这 场 活 动 的 成 功 经 验 能 被 借 outlook is optimistic, geared only towards Hinkler 萌生关于“一个世界一个梦想（”OWOD） 鉴。 counting their successes in the face of the 的 最初想 法，是 在 2014 年 4 月 Jessica 的 母 battles ahead. Their first Pink Party only 亲因乳腺癌去世的时候。这群好朋友感到乳腺 除了 破 除 禁 忌，对人们 进 行 科普 让他 们 知 saw 83 people attend, mostly foreigners. 癌 的 威 胁近 在 咫 尺，需 要 马 上做 些 什 么。她 们 道早期发现的重要性也势在必行。有一个误区 Last year, it was over 150 people, split 50/50 想为乳腺癌患者举办一次募捐活动。同年 6 月， 是，人们 总 觉 得 乳 腺 癌 只有 女 性 会 得，事 实 with more Chinese attending. 2016 brings 在和宁波癌症康复协会商讨筹集款项最终去 上，男 性 也 面 临 这一 危 险 。这也让 笔 者 大 吃 一 new hopes and goals, but these will come 向的过程中，她们成立了 OWOD 慈善机构。 惊。虽然所有乳腺癌病例中只有1%是男性，但 with patience and time. The white wine 我们还是要做到有备无患。 16 | | JAN - FEB 2016

OWOD希望宁波甚至是全中国的所有人 COVER STORY | 封面故事 都知道的很重要的一点是，乳腺癌患者的生存 率 可以 通 过早 期 发 现 和 治 疗 得 到 提 升。目前， Fundraising amounts from 因为 缺 少了解，很 多女 性 都 错 过 了治 疗 的 最 佳 OWOD's Pink Parties and their 2016 goal 时 机，OWO D 想 通 过 宣传 让 女 人们 学 会 乳 房 自我检查，可以在家免费进行。 OWOD历年粉 ¥75,000 红派对筹资数额和她们 ¥57,000 该组织面临的另一个挑战则是规模和影响 在2016年的目标 力。OWOD希望通过宣传推广乳房自我检查， 人们可以放下顾虑更多地谈论乳腺癌。今年还 ¥26,000 会 有另一场粉 红 派 对，她们 的目标是 要 筹 集 750 0 0人民币，但 整 个 计 划尚未完全确 定下 来。OWOD的五位女士最希望看到的是，人们 一起为这项事业作出行动，不仅帮忙筹款和传 播理念，还要加入到机构中来。 “ 我 们 很 难 设 定 长 期目标，因为 我 们 也 不 知 道自己 还 会 在 这 里 呆 多久 。”她 说 。因 为 无 法确定会在宁波和中国停留的时长，她们更加 希望能在有限的时间里激励更多的人加入她 们，假 如有一天自己离开了也能有人接班。“ 我们一直都在寻找对这项事业有热情的人。” 无论是公司还是个体，能影响的人越多越好。 这 样 的 话，就 有 更 多人可 以 贡 献 力 量，让 对 抗 乳 腺 癌 的 斗 争 变 得更 加 容 易。“ 有很 多 需 要 帮 助的人，”Heather说，“而我们的力量还很渺 小，我们也需要更多人的支援。” 不管OWOD面临哪些困难，她们一直都带 Jessica Hinkler, Sammi Li, Wendy Treese, Sally Moore, and Heather Zuchowski at the first Pink 着乐观的态度前行。她们的第一场粉红派对只 Party | Jessica Hinkler、Sammi Li、Wendy Treese、Sally Moore 和 Heather Zuchowski 在她们的 有 83人参加，大 多 数 都 是 外 国 人 。而去年 的 派 对 一 共 有 15 0人参加，中 外对半 开。2016 年 带 第一次粉红派对上。 来了新 的 希 望 和目标，也 给了大 家 为 之奋斗 的 时 间 和 机 会。杯 中 的 酒 被 满 上，碰 杯 的 叮 铛 声 再次清脆 地响起。这些外籍女士们在 几 年前 开创的事业，一点一滴 地为社 会作出积极 贡 献，就像 杯 中 的 葡 萄 酒，每 一 口都 有 它 的 馨 香。 Lian Ge Color The makeup and hairstyling by Lian Ge Color, Address | 地址 B15, F9, World Trade Center, The makeup and hairstyling work for our www.lgcolor.cn No. 29 Dongdu Rd, photo shoot was by Lian Ge Color, beauty Haishu District, Ningbo studio that focuses on elegance and grace, Tel | 电话：188 6786 0868 adhering to the idea that different people 宁波海曙东渡路 29 号世贸中心 9 楼 B15 each have their own different charm. Lian Ge Color specializes in beauty education, image specialization and customization. 本次封面故事拍摄妆容和发型由宁波恋格 色 彩 形 象 设 计 有 限 公 司 提 供 。恋 格 色 彩 专 注 于 形 象 托 管，秉 承 着 为 不 同 人 士 打 造 专 属 私 人 魅 力为己任的理 念，朝着私人形象定制、企业讲 座与美学教育等综合服务项目的时尚管理为目 标不断前进。 www.ningbofocus.com | 17

BUSINESS | 商业 Attention Women Business Needs You! 注意了女士们，商业世界需要你们！ Written by ( 作者 ): Dan Furman Photos by( 图片来源 ): BigStock My wife tells me I’m very “pro-women”. I don’t really know exactly what she means by that, except maybe that I truly you see women as equal to men. I don’t do so consciously – it’s just I always felt that in management. It needs you in way, and it shows in my actions. marketing. It needs you in sales. And it needs you in ownership. To my wife, this is a rare quality, even here in America, where we’ve made great strides over the past century in ensuring women have every opportunity and right also afforded to men. To me, this is common sense. I was raised by a single mother who out- Business needs you to dream big. It worked most men I know. She worked two jobs to keep a roof over needs you to look at successful business our head, and she not only ever took a day off work, she also never women all over the world and say “yes, I can complained. Not once. Not even while scrubbing other people’s be that too”. Because you can. toilets in her second job as a cleaning lady (her main job was a You need to believe, and you need to overcome bus driver). obstacles, too. Here’s what I mean by that: I’ve also worked with a great many women over the As I stated earlier, the US is pretty progressive on this years, and I can tell you that I’ve never seen any front. But we still have our issues. 30 years ago, I was one difference in work quality, enthusiasm for the job, or of the managers of a travel center. The general manager anything else. The girls do it as well as the boys in was a nice man except for one small thing – he was very “old” in his thinking regarding women. He stated to me that my mind. he would never promote a woman to a management position. So I write this article to tell you We had a few women working there that, in my mind, would have women out there that business made exceptional managers and leaders, but my general manager would not promote them, solely because of their gender. That’s a loss NEEDS YOU. It needs you for everyone – the women, the company, and yes, that same general at every level. It needs manager, because he would benefit by having strong managers reporting you in positions of to him. general work. It needs That’s a terrible way to conduct business, in my mind. Thankfully, that general manager retired shortly after, and better still, most people who think like he did are older and leaving the workforce, because there’s no room for that kind of thinking in my mind. So in celebration of International Women’s Day, let me tell all of you ladies (and men) that we need bright, creative leaders and workers all across the business spectrum – male or female! 我太太说我是个非常“支持妇女”的人。 我其实不太懂她是什么意思，可能我真的对男女一视同仁吧。但我并不是有意这样做，只 是自然而然地这样想也这样做了。 尽管在美国，我们已经在保障女性平等权利和机会上做出了一个多世纪的努力，这在我太太看来也 18 | | March 2016

还 BUSINESS | 商业 是一 个难得 Bio 的品质。 Dan Furman is an American copywriter 对 我 来 说，这 是 and business expert, and works out of 常识。我妈妈一个人把我带大， his home in upstate NY. You can read 她 比 很 多男人都 能 干。她 为了 more of his work at 养 家 要 打 两 份工，但 她 不 仅 没请过一天假，甚至从没抱怨 丹 • 弗尔曼是一个美国广告文字撰稿 过一次。就 算是在 兼职做清 洁工 人和商业专家，他在自己纽约上城的家里 给人家刷厕所时（她的主业是公 工作。想要获取更多信息，请戳 交车司机），她也未曾抱怨。 www.clear-writing.com 我工作这么多年见过不 个总经理没多久 少职 业 女 性，无 论是 在 工 就 退休了，更棒 的 作质 量、工作 热 情 或任 何 是，很 多人 觉 得 他 退 其他事务上，根本不比男 休是个好事。因为和我 性 差 。在 我 的 观 念 里，女 一样，他们也觉得这里不 孩子们一向做得和男孩子们 应该再有这些老式的想 一样好。 法。 为了庆 祝 国 际 妇 女 节，女 所以我写这篇文章是想告诉所有女性， 士 们 先 生 们，让 我 告 诉 你 们， 商业世界需要你们。 在 商 业 世界 的 每 一 个 环 节，我 们 都 需 要 明 智 的、有创 意 的 领 每个岗位都需要你们：后勤工作需要你们；管理工作 导人和工作者，不论男女！ 需 要 你们；市 场 工作 需 要 你们；销 售工作 需 要 你们；甚 至 企 业 主的位置也需要你们！ www.ningbofocus.com | 19 商业世界需要你有大梦想。当看到世界各地的成功职业 女性，你会说：“对，我也想成为那样的人！”因为你确实可 以。 你 需 要 相 信自己，你 需 要 克 服 障 碍。以下 就 是 很 好 的 例 证： 像 我 之 前 所 说 的，美 国 在 这 方 面 已 经 算 先 进 了，但 还 是 有 问 题 存 在 。30 年 前，我 曾 是 一 个旅 游 中 心 的 管 理 人 。总 经 理是一个很好的人，除了一点，他在对待女性方面很老派。他 告 诉 我 他 绝 对 不 会 提 拔 女 性 到 管 理 层。我 们曾 经 有 不 少女 性 在 这 里 工作，在 我 看 来，她 们 可 以 成 为 很 优 秀 的 管 理 人和 领 导，但总经理却不会提拔她们，仅仅是出于性别考虑。这对大 家 来 说 都 是 输，女 性、公司，当 然 还 有 那 个总 经 理 本人，有 了 更好的经理人向他汇报工作他才能从中受益。 在 我 看 来，这 是 做 生 意 的 一 个很坏 的 方 式 。幸 运 的 是，那

BUSINESS | 商业 Tax Days in China 几个你必须知道的会计税务日期 New foreign investors always ask me what the 一些外国投资者经常会问我中国的会计年度和纳税年 Accounting Year or Tax Year is in China. In this article we’ll 度 是 什 么 时 候，特 别 是 那 些 来自香 港、英 国 或 者 美 国 的 朋 take a look at the taxation dates for China so as to provide 友。今天我们就来仔细看一下中国的会计税务日期。 an overview for new investors, businessmen, and other foreigners in the country. Calendar Year 日历年（1月1日至12月31日） (January 1 to December 31 Each Year) 在中国，会计年度和税务年度是一致的，都是按照公历 In China, a company’s accounting year and tax year 年 的 每 年 的1月1日至 1 2月31日。公司 和 个人不 能 选 择 适 合 are identical. They all follow the calendar year (January 自己的日期。 1-December 31). Companies and individuals cannot choose specific dates to pay taxes, so it’s best to pay attention to allotted days. March This date applies to the individual income tax (IIT) 3月31日 deadline. According to China’s IIT law, any person who 这个日子 是 个人 所 得 税申报 的 截 止日期，根 据 中国 个人 31 earns more than 120,000 RMB per year must file IIT 所得税法，任何年度收入超过12万元的个人，都有义务在次 Assessment Returns to the tax bureau prior to March 31st 年的3月31日之前进行纳税申报。比如有个人在2015年一共 of the following year. For example, if an individual earned 挣了121,000元人民币，那么她或者他必须向税务局自行申 121,000 RMB in 2015, he or she must file with the tax 报全部收入。 bureau. April All listed companies in China must publish their annual 4月30日 reports within four months after the balance sheet is due 中国所有的上市公司，他们必须在每年的资产负债表日 30 (December 31st). For example, for the 2015 annual report, （12月31日）后的4个月内，对外公布他们的年报。比如对于 the deadline for releasing information is April 30th, 2016. 2015年的年报来说，2016年4月30日是公布年报的最后截 Otherwise, companies will receive penalties if there is no 止日期，如果没有正当理由未予以公布，上市公司将受到处 reasonable explanation. 罚。 20 | | March 2016

May This date marks the deadline for the corporate income BUSINESS | 商业 tax (CIT) for the previous year. For example, a company 31 must file CIT returns prior to May 31st, 2016 for 2015. If a 5月31日 company cannot fulfill these requirements, they will get 这个日子是公司申报企业 所得 税的最 后期限，举例来 0.05% interest per day based on taxes due. 说，公司如果 要申报它的2015年度的企业 所得 税汇算清 缴，那么它必须在2016年5月31日之前进行申报，如果不能 及时申报，任何拖延将会被收取0.05%每天的滞纳金。 Jun All companies must attend an “annual examination” on 6月30日 June 30th every year, its main function being to update 根据公司法，所有的公司必须参加年度年检，主要作用 30 registration information in the relevant government 是 在 政 府 部门更 新 企 业 的 注 册 登 记 信 息，该 项 工作 必 须 在 departments. 次年的6月30日之前完成。 15 15th Day of the Month 每个月的第15天 Most Chinese taxes must be filed monthly (CIT is filed 大 多 数 的 中 国 税 种 都 是 按 月申 报 的（企 业 所 得 税 按 照 quarterly), meaning an entity must submit tax returns no 季度申报），公司必须在次月的15日之前申报上月的纳税申 later than the 15th day of the month (unless it’s a weekend 报 表，如 果 遇 到 周 末 或 者 法 定 节假日则 顺 延 。比 如2015 年 or state holiday). For example, for the Value Added Tax 12月份的增值税，则必须在2016年的1月18日之前申报（由 (VAT) for December 2015, the deadline for filing is January 于遇到新年放假，延缓了3天）。 18th, 2016 because of the 3-day New Year’s holiday. There are more dates associated with taxes in China, but these are the basic dates companies and individuals should know. More information will be discussed in future articles. 今天只介绍一些最基本的中国会计与税务日期，下次有 机会我会再详细介绍更多的内容。谢谢！ Bio Victor Tu is a member of the a specialty in international Chinese Institute of Certified accounting and taxation. If you Public Accountants (CICPA) would like to contact Victor, and a tax faculty member of the Institute of Chartered 屠晓峰是中国注册会计师协 Accountants in Wales and 会会员以及英格兰及威尔士 England (ICAEW). With more 特许会计师协会成员。他在一 than 15 years experience in 家国际性的会计师事务所工 the accounting industry, he 作超 过 15 年。他的专业领域 is focused on inbound and 包 括 会 计、中国 及 国 际 税 务、 outbound investment, with 内部控制和管理资讯。 Scan the Email him [email protected] www.ningbofocus.com | 21

BUSINESS | 商业 and the Employee Experience 迪士尼及其员工体验 The Meaningful Organization? 有意义的机构？ 22 | | March 2016

BUSINESS | 商业 Written by ( 作者 ): Ben Whitter 本维特 cited as a model to follow across sectors. Photos by( 图片来源 ): BigStock Globally, with only 13% of employees highly engaged in the economy, there have been In the summer of 2016, Disney will open it’s suggestions that something is fundamentally wrong in the way organizations are built and latest theme park in Shanghai in a $5.5 billion developed. Yet Disney and the +90,000 employees who complete its annual staff surveys joint-venture with state-owned enterprise express much pride in the company as an employer and a business. This undeniably strong Shanghai Shendi Group. It’s an exciting and connection between consumer and employer brand did not happen by accident. It’s been ambitious development for the Disney brand cultivated through strategy, business operations, and a conscious mandate to link staff with and an aspect that has been closely looked at customers and deliver a more meaningful experience. in relation to the global giant is the employee experience. Widening the focus, but keeping things connected, organizations are starting to deeply question how they can create their own brand of magic and meaning; the questions are At a time when there is apparently a getting louder as current drivers of meaning within organizations are fading. We heard in 2015 worldwide employee engagement crisis and that: when the very concept of “engagement” is looking like history, Disney, according to • Human Resources is old school, incomplete, and leaves much to be desired, is it time to say many former and current employees, is the bye, bye to that function and move on? source of much inspiration for the way in which it connects employee and customer • Performance management has seen better days experience. From connected “Cast Members” and is being scrapped by leading employers and former advocates. (a term used to describe employees), to Disney University (where new employees • Benefits and perks alone are not enough, free food anyone? learn the vision, purpose, and values behind Disney), and to their overall employee- • The leadership challenge is getting bigger every day, do we really need managers anyway? customer-centered ethos, Disney is constantly • Workplace culture is fluffy talk and matters little to the bottom line. Is it really important that employers think about the cultures they create within their organizations? This crowded narrative is challenging the We flow forward sometimes with relative If it’s as simple and plain as creating shape of the workplace, and for all the talk ease as challenges and obstacles are swept meaning within the workplace, how many of change, the status quo remains the same away because we are very connected to organizations genuinely understand this and in one very important way. The truth is something much bigger than ourselves. build their operations and strategy around it? straightforward. It is our human quest and When this happens, do you think we have Bob Iger, CEO at Disney says that: mission to find meaning within our lives and been “engaged” or have we simply found work that ignites our performance and ability the meaning we were searching for? “I want Disney to be one of the most admired to make a huge contribution in whatever we companies in the world, and we cannot do are doing. Would anyone really disagree? As Disney seems to understand it without our employees…I want us to be within its theme park business, great admired by the people who know us best–our This “engagement” factor, this utopia of high employee and customer experience creates employees. I want people to be proud to work motivation, commitment, and subsequent ambassadors. These two combined are a here, to feel good about what we do and how high performance to deliver great results and force to be reckoned with. I recall a trip to we do it…That’s why it’s so gratifying to hear outcomes for an employer, business, or any Disneyland in Hong Kong. There was one that the vast majority of our employees are institution is something a lot of employees “cast member” who didn’t really offer me proud to work at Disney.” invest in and make plans to achieve. Many that brand of excellent Disney customer don’t though, as the implications of the service I had consistently experienced. My My colleague, Bob Kelleher of the individual and collective search for meaning instant, and politely delivered, response Engagement Group, will tell you that remain underplayed and not well explored was something like “this is simply not good “employee engagement is not a program, enough for Disney.” Wow. Ambassadorship it’s a culture”, and in this regard the within organizations. How is this of the highest order from me! I was a workplace becomes and experience not possible? committed customer and fan of Disney. It just for customers, but our staff too in what seems bizarre to advocate in this way for a becomes a meaningful partnership. \"The most important days of our life revolve multi-billion dollar corporate juggernaut, but around moments of meaning where we find we all have our favorites, and therein lies the Think about that for a moment or two. a purpose which powerfully drives us beyond magic of successful business at any level. What were the key moments of your what we initially thought was possible.\" work life that brought real meaning to www.ningbofocus.com | 23

BUSINESS | 商业 you and your organization? When did you 在上海开门迎客，它是一家由迪士尼公司和中 perform to your highest potential? At what 国国企上海申迪集团组建的55亿美金的合资 point in your career did you move forward 公司 。对于 迪 士 尼 的 品 牌 来 说，这 是 一次 激 动 with absolute confidence and belief in what 人心而且雄心勃勃的发展，而迪士尼有一个为 you were doing? Meaningful organizations 人乐道的方面就是员工体验。 make this happen with you, not for you. It’s a meaningful partnership, and if you both 在一个全世界普遍存在员工参与度危机 hit the sweet spot, performance and success 的 时 代，当“参 与度 ”一 词 本 身 就 显 得 有些 过 follow in abundance. 时的时候，很多迪士尼的前任和现任员工评价 迪士尼在联系员工和客户感受方面有许多值 Rethinking the concept of engagement (or 得借鉴之处。 HR for that matter), is nowhere near new or original. It’s been around just long enough 从他们的“演员”（一个描述迪士尼员工的 for people to start to realize it could have 术语），到迪士尼 大学(新员 工学习迪士尼愿 many critical flaws, as Bersin pointed out for 景、目标和价值观的地方)，再到整体上以员工 us last year. 和客户为中心的理念，迪士尼经常被各行各业 视为模范。 For those reasons, and many more, the employee experience has come into 从 全 球 来 看，只有 13% 的员 工 是 高 度 参 与 real focus to deliver more meaningful 的，针对性建议是机构形成和发展的过程中一 organizations. As many of my colleagues 定 存 在 严 重 的 问 题 。然 而 迪 士 尼 却 有 9万多 名 have mentioned in previous articles, it 员工在年度员工调查中表现出了对工作和公 appears that connecting everything with the 司的极大自豪感。 employee experience makes sense in much the same way as we try to do for customers. 这种消费品牌与雇主品牌之间的无可否认 Employee and customer-centricity. Sounds 的强大关联可不是机缘巧合，而是来源于公司 运营策略，有意识地联系员工和客户来传递更 good doesn’t it? 多有价值有意义的感受。 Customers engage because they find 以一 种联 系 的 方 式 拓 宽 焦 点，机 构 普 遍 开 meaning in your brand and it’s absolutely 始追问如何才能创造有魅力和意义的品牌；特 the case that employees go through a 别是在机构内部驱动力减弱的当下，这种追问 similar process based on their experience of 愈发强烈，在2015年我们听到： organizations not just as an employee, but also a potential or current customer, which is a powerful combination. The rise of the meaningful organization • 人力资源已经过时、不完整，而且不能满 is upon us and this is the reason why the 足需求，是时候和那套职能说再见了吧？ Academy of Management is exclusively focused on the topic of “Making • 绩 效 管 理 好 景不 再，已 经 被 各 主 要 雇 主 Organizations Meaningful” at their 2016 和之前的支持者抛弃。 conference. • 福 利 和 津 贴 不 是 全 部，哪 位 需 要 免 费 食 Why is it becoming so important? Because 物？ every single thing we do within organizations carries meaning. I’m not going to give you • 领导 者面临的挑战越来越多，我们真的 a top 10 things that create meaningful 需要管理者吗？ companies list just yet. I simply ask that you reflect on your day, your year, your career and • 职场文化过于泛泛而谈，对于底线无关 tell me how meaningful it was for you and 紧要。雇 主 真的有必 要 在企业 文化 上花 心思 your team. There’s a list that really matters. 吗？ Today, tomorrow, and right now, seek 这些繁多的讨论正在挑战未来职场的形 to become aware of the meaning that 态，但 对于所 有关 于 改 变 的 论 述 来 说，现 状在 surrounds you. You may, as Simon Sinek 某一重要方面保持不变而且将来也不会改 advises, want to start with why, but I know 变。 at the end of your career when you look back on your success and your “perceived” 真 相 直 截 了当 。在 能 够 激 发 潜 能 、做 出 贡 failures, you will no doubt hope to finish with 献 的 生 活 和 工作 中 寻 找价 值 是 我 们 人性 的 追 meaning. 求和使命。有谁不认同的吗？ That’s where success can be found: within 再来看“参 与度 ”因素。这个 以 高 激 励、高 meaningful organizations, meaningful 承 诺 来 产 生 高 效 能，为雇 主 、企 业 、组 织 或 者 careers, and ultimately, meaningful lives. 任何机构提供好的结果和回报的乌托邦，一直 是很多雇主在积极投入并计划达到的（他们竭 尽全力想要这么做）。 2016年夏 天，最 新的迪士尼主 题公园将 但 是 很 多人 无 法 实 现 这个乌 托 邦，因 为 个 24 | | March 2016

BUSINESS | 商业 体和集体对于意义的追寻一直被低估，无法在 的，竭尽所能提高员工体验就像提高客户体验 Bio 机构内被很好地发掘。为什么会这样呢？ 一 样 意 义 深 远 。以 员 工 和 客户为中 心，听上去 很 不 错，是 吧？它 本 应 如 此 。客户 来 是 因 为 他 Ben Whitter is a multi-award winning “我们人生中最重要的日子是那些有意义 们 在你 的品牌中发 现了意 义，而员 工也是 如 Tsunami Leader who is recognized within 的 时 刻，是 当 我 们 找 到目标，驱 动 我 们 超 越 初 此，并且不 仅 是 以 员 工 的 身 份，同 时 也 是 以一 organizational development. He is a key 始认为的可能的时候。” 个潜在或当前的客户的身份。这是一种强大的 global contact for leaders across sectors 结合。 committed to building meaningful 我们有时在挑战和障碍被扫除的时候会 organizations. Ben currently leads 较不费力地顺流而下，那是因为我们和一个比 有 意 义 的 机 构 的 崛 起 即 将 到 来，而 这也 是 Organization and People Development at 我们大得多的目标紧密地结合在一起。当这样 为 什 么管 理 研 究 会 在 2016 年 会 议 上特 别 关 UNNC. 的 事 发 生 时，你 认 为 是 我 们 的 参 与度 提 高 了， 注“使机构变得有意义”这个主题。 还是单纯地找到了我们一直以来追寻的意义？ 正 如 迪 士 尼 在 主 题 公 园 行业体会 到 的，好 为什么它如此重要? 因为我们在机构中做 本• 维 特 是 一 个 海 啸 领 导 奖 的 多次 获 得 的员工体验和好的客户体验就是企业的形象 的每一件事都有意义。我不会提供一张“创造 者，因 为 他 对 管 理 知 识 发 展 的 卓 越 贡 献 。 大使 。这 是 一 股 值得深 思 的 力量 。我 记 起 一次 有意义的企业的十大要素”的清单给你。我只 他是公司管理全球范围内都获得肯定的重 去香港迪士尼的经历。有一 个“演员”没有给 会让你反思你度过的每一天、每一年和整个职 要 人物。他 现 在 在 宁 波 诺 丁 汉 大 学 进 行 公 我 一直 以 来 我 体 验 到 的 极 好 的 迪士尼 客户服 业 生涯，然 后告 诉 我 这 对于 你和你的团队来 司和员工发展的研究。 务。我 的 第一反 应 就 是 礼 貌 地 表 达“这 可 不 是 说是多么的重要。这才是真正重要的清单。 迪士尼的标准”。喔，最高级别的形象大使，在 我 看 来！我 是 迪 士 尼 忠 实 的 客户和 粉 丝 。虽 然 今天、明天和此刻，请关注每件事的意义。 以 这 种 方 式 对 这个 有 着 数 十 亿 美 元 资 产 的 超 像Simon Sinek建议的，你可能会问为什么， 大型企业表示支持看上去有点怪，但是我想我 但我知道在你的职业生涯结束时，你回头看你 们 每 个人都 有自己 最 爱 的 事 物，而 这 正 是 企 业 取 得 的 成 功 和“所 谓 的 ”失 败 的 时 候，你 无 疑 成功的秘诀所在。 是希望带着意义谢幕的。 就是像为员工创造工作中的意义这样简单 那才是成 功之所在：在有意义的机构、职 明 了的 事，又有几个 机 构 会真 正 理 解它，并 围 业和生活（最重要的）之中。 绕着它来建立运营策略呢? 迪士尼公司现任董事长兼首席执行官罗伯 特•艾格说： “我希望迪士尼成为世界上最受喜爱的公 司之一，而这离不开我们的员工… 我希望我们 被最了解我们的人所喜爱— —也就是我们的 员 工 。我 希 望 人们 为 在 此 工作 而 感 到自豪，为 我们所做的感到快乐……这就是为什么当听到 我们的大部分员工为在迪士尼工作而自豪时， 我感到很欣慰。” 我 们 的 同 行， 来 自 The Engagement Group 的 Bob Kelleher 会告诉你“员工参与 度不是一个项目，而是一种文化”，而从这个角 度上说，工作场所不仅仅对于客户是一种体验， 对于员工也是一种有意义的合作关系。 花 点 时 间 想 想 这个观 点。哪 些 时 候 是 你 职 业生涯中带给你和机构真正意义的关键时刻？ 什么时候你能发 挥出最 大的潜能？在职 业 生 涯 的 哪 个 时 刻，你 怀 着 绝 对 的自信 前 行，坚 信 你 所 做 的 事 ? 有 意 义 的 机 构 不 是 替 你，而 是 和 你一 起 实现 这些。这 是 一种有意 义的合作关 系，如 果 你们 双 方 都 都 处 于 最 佳 状 态，业 绩 和 成功就会不请自来。 再想想参与度（或人力资源）的概念，它可 一点也 没有 新 意 。它 存 在 的 时 间 不 短 了，刚 好 够人们开始意识 到它可能 存 在很多关键的缺 陷，就像Bersin去年为我们指出的那样。 这 些 原 因 和 其他 很 多原 因 一 起，使 得员 工 体验对于形成更有意义的机构来说显得愈发 重要。正如很多同事在我之前的帖子上所提到 www.ningbofocus.com | 25

BUSINESS | 商业 Last month, we talked about the statement “Your price is too high”, and suggested a few techniques to respond to a potential customer who puts forward such statement. Today we will talk about another aspect of the sales negotiation. It’s called “Objections handling”. 上个月我们讨论了怎样应对潜在客户提出的“你的开价太高”。 今天我们来讨论销售谈判的另一个方面，叫做“异议处理”。 Negotiation Techniques| 协商技巧 Handling Objections 异议处理 Why do objections arise? | 为什么会出现 is always a good thing. The worst buyer is 异议？ the one who sits across the table, listens to you all the way, and once you’re done Written by ( 作者 ): Abdelhak Benkerroum The prospect might raise an objection even presenting your product/service, asks you to if he’s totally sold on the product just to try leave your brochure and expect a call if they 阿道 to squeeze you for a better deal. Objections are interested. Also, you should avoid getting can also be completely legitimate when they into an argument with the buyer. You don’t Photos by( 图片来源 ): BigStock are related to a: win sales by winning arguments. Emotions should be left aside during the negotiation 就算客户对一个产品很满意他也有可能会提 process because a prospect who criticizes What’s an objection? | 什么是异议 ? 出异议，因为他要还价。在牵涉到以下方面时， your product is not necessarily criticizing you. 反对是很正当的： When a sales person talks about the benefits 如果顾客提出异议，要仔细倾听并且提炼出额 of using his service, or demonstrates a feature Specific concern | 特殊考虑 外的信息来更好地理解他的顾虑。不论他们提 of his product, the potential buyer may “Your price is higher than everyone else’s.” 出 的 异 议 是 否 合 理，都 要 心 存 感 激。因为 和 客 respond in a negative way, or give excuses “ 你的开价比其他人都高。” 户保持一个良好的信息往来是件好事。最坏的 not to move forward with the transaction. 情 况 是，当 你 滔 滔 不 绝 地 介 绍 完 产品 之 后，客 These are called objections. An objection Perception | 观念 户让你留下信息说如果感兴趣会联系你。第二 is a statement or a question indicating the “The Cloud isn’t secure.” “ 云不太安全。” 个 建 议 是，尽量 避 免 和 顾 客 争 论。争 赢 了 可 能 prospect’s unwillingness to buy. No matter 单子 就 黄 了。在 谈 判 过 程 中 要 避 免个人情 感 的 how good you are at sales, you will get some Prioritization | 优先次序 掺 杂，因为 客户对 产品 的 不 满 并 不 是 对你个人 objections from the prospect during the “That’s not a priority for me this year.” “ 那 不 sales negotiation process, because without 是我今年的首要考虑。” 的不满。 sales resistance, there wouldn’t be a need for salespeople. How to receive objections? | 怎 样 接 受 异 How to address objections? | 怎 样 处 理 异 议？ 议？ 当销售人员谈起使用这项服务的好处或者演 So, how are objections to be handled? There are different techniques but we will only list 3 示产品操作时，潜在客户可能会给出负面反应 If the prospect puts forward an objection, of them here. If you are interested in knowing a few more, do not hesitate to get in touch 或者不购买的理由。这些都叫做异议。异议就 try to listen carefully and extract additional and I can share them with you. 是暗示客户不愿意购买的陈述或问题。不管你 information from him to better understand 那 么，应该 怎 样 处 理 异 议呢？以下 有 三 种 不 同 的技巧。如果你想知道更多，请尽管与我联系。 有多擅长销售，你也会在谈判过程中遭受异议， his concern. Regardless of the objection 因为如果大家都很愿意购买的话，还要销售员 being valid or not, be grateful because having a healthy exchange with a prospect 干吗。 26 | | March 2016

BUSINESS | 商业 Techniques | 技巧 Direct Denial | 直接否认 Used when the customer Buyer | 买家 Seller | 卖家 states a false and damaging statement about you, your I heard from a colleague that you had I’m not sure where you could have heard such company, or the product to recall all of your production for the a statement. We have not had a recall on any you’re selling. last week because of a faulty ignition of our products for over 5 years. If you like, I switch. can provide you with the data. 当 客户对你、你 的 公司 或 是 产 品提出错误和破坏性见解时。 我听同事说你们上个礼拜因为点火开关 我不知道你是 从哪里听来的。我们过去 5 年都 没有召回过产品，我可以给你看一下往年的数据。 故障不得不召回所有产品啊。 Compensating for Deficiencies | 弥补缺陷 Moves the customer from Buyer | 买家 Seller | 卖家 focusing on a feature of your product which performs The response time on your product is I agree with you. My product is x times poorly to one in which it too slow. Your competition’s response slower. However, note that it also costs excels. time is x times faster. 15% less, and has 10% fewer returns. 将顾客的注意力从产品的短板 你们家产品速 度很慢啊，那谁家的反 应 这倒是真的，我们家产品确实要慢一点， 速度是你们家 x 倍快呢。 但我们打 8.5 折诶，还有 10% 的返利 转移到长板。 Bounce-back | 触底反弹 Seller | 卖家 Turns a prospect’s concern Buyer | 买家 I understand this is a big decision for into a reason for action. It’s your company. However, delaying this often effective with objections I’ve listened to your presentation commitment only costs your company about needing more time or a but need more time to consider your more money. As I demonstrated earlier, lower price. proposal. my products will save your operations nearly 30%... 将 对 产品 的 顾 虑 变 为 动 力，这 我 听 过你 的 演 说，但 我 还 需 要 点 时 间 来 通常适用于对时间或是价格提 考虑一下。 我理解这对贵公司来说是一个大的决定。 出的异议。 但是，越拖越要产生更多费用，像我之前 说的，我们的产品将为贵公司节省将近 30%…… No matter what technique you chose, do 不 管 你 最 后 选 的 是 哪 种 技 巧，不 要 歪曲事 not fake an answer. If the prospect raises 实。如 果 顾 客 提 出 异 议，而 你 暂 时 没有 解 an objection for which you don’t have a 决 方法，记下他的想法，并且告 诉他你会 solution, take note and let him know that 在 24 小时内给他答复。 you will review the facts internally and get back to him within 24 hours. Bio grees, one in International Business and one in Management. The former CEO of Eastheimer International’s business development. After living and Eastheimer 国际香港分公司的前任首席执行 Hong Kong branch, Abdelhak Benkerroum working in the US, France, Turkey, Morocco, 官 Abdelhak Benkerroum 有 着 多年 围 绕 组 has years of experience in international and Dubai he settled in China and started 织和推动国际销售及业务发展展开的国际商 business revolving around the organization learning Chinese. He holds two Masters de- 务经验。在美国、法国、土耳其、摩洛哥和迪拜 and driving of international sales and 生 活 和 工作 多年 以 后，他 在 中 国 定 居下 来，并 开始学习中文。他拥有国际商务和管理学双硕 士学位。 www.ningbofocus.com | 27

BUSINESS | 商业 Student Business | 学生创业 A Taste Apart at NBU 宁大美食 Good Food & Enterprise at Jane & Noriko’s Kitchen Jane & Noriko 厨房的私家美味和创业故事 Thinking it would be a great way to get practical experience by doing business in China, the two set up Jane & Noriko’s Kitchen as a way for students to get a taste not only of Indonesian dishes but other – usually chicken based – dishes as well, like chicken with marinara, cheese and garlic and other scrumptious options. “A lot of international students want something different” she says, which was the catalyst for the start up. Each week, the two students will make a group on WeChat and will take orders for food and inform members when and where they can pick up a meal. They have recently started posting in groups frequented by other NBU exchange students. Written by ( 作者 ): Vincent R. Vinci 魏文深 The venture hasn’t been without setbacks. When they started out, Photos by ( 图片来源 ):Noriko Satrya & Ningbo Focus《宁波聚焦》 Jane tells me that they only had a single menu, and when students Start ups are always a good thing, especially in a place like began asking for more options they had to put their minds to work Ningbo. Its equally great when its students taking part in small and figure out what to do each week and where to get the ingredients business in the city. Jane & Noriko’s Kitchen, the brainchild of needed to make the dishes. When this proved difficult, they chose Indonesian foreign exchange students Noriko Satrya and Jane another tactic. “We always ask our frequent customers what they like Ratini Puspa, is one such venture, the culmination of hard work the best,” says Jane. “We prefer to serve what people like over and and the desire to provide fellow students with a taste of home, over again, our signature dish.” or just something different than the day-to-day Chinese food. The girls came to Ningbo University a year apart from each other, Jane in 2013 and Noriko in 2012. While Noriko studied Chinese her first year, she eventually shifted to International Business Management, where she joined Jane in her studies. We were able to catch up with the duo in the third floor kitchen of the International Students Apartments in NBU where they have been running their food service every week for the past two semesters, busily checking over their dishes for the week: garlic and cheese chicken and BBQ cinnamon chicken. To try the awesomeness at Jane & Noriko’s Kitchen, scan the QR code to get in touch with Noriko and she can add you to the next WeChat group. 28 | | March 2016

BUSINESS | 商业 Another issue Jane and Noriko currently 家 乡的 味 道 和 与日常中 餐 不 同 的 体 验 带 给 这 们欲罢不能。” face is their location. The university does not 里的学生。 allow students to conduct regular business Jane和Noriko遇到的另一个问题则是选 out of the international dormitories, so in Noriko和Jane在2012年和2013年先后来 址。学校不让学生在国际生公寓之外的地方摆 order to prepare for the upcoming semester, 到宁波大学。第一年Noriko学的是中文专业， 摊，所 以在 下学 期 开 学之 前，她 们 想 和 学 校 协 they are working with the school to find a 后 来 转 去 国 际 商 务 管 理 专 业，和 J a n e 一 起 共 商 一 个 既 能 安 心 做 生 意 又不 会 给其他 人 添 麻 location where they can permanently do 同学 习。我 们 可以在 宁 波 大 学留学 生公寓三楼 烦的固定场地。 business without causing trouble. 的餐厅看到她们正在准备食材的忙碌身影。在 过去 两 个 学 期 里，她 们 每 周 都 在 这 里营业 。这 虽 然 困 难 重 重，她 们 做 的 食 物 还 是 非 常 美 Even with the difficulties, the food is 周，她们要做的菜是蒜香鸡肉和烤肉桂鸡。 味，对 学 生 们 来 说，吃 厌 了食 堂 的 时 候 绝 对 可 definitely amazing, for students it’s a great 以来试试这个。烤肉桂鸡是我在中国吃过最好 alternative to the average cafeteria fare 她们创办Jane & Noriko厨房的初衷是觉 吃的鸡肉，肉桂给烤肉酱带来一丝甜味。 on campus. Their BBQ cinnamon chicken 得在中国做生意是一次很不错的体验，同时又 was probably the best chicken dish we 可以为宁大学生提供包括印尼菜在内的以鸡 再多的困难也拦不住这两个创业女孩的事 had in China, the cinnamon adding a nice 肉为主 的 美 食，像 是 佐 以 杂 菜、芝 士、大 蒜 和 业心，她 们 的 生 意 正 在 蒸 蒸日上，如 果 你是 宁 sweetness to the tang of the barbecue sauce. 其他 美 味 酱 料 的 鸡 肉。“很 多国 际 生 都 想 吃 点 大的学生 或是 碰巧经 过 那里，一 定要去尝一 不 一 样 的 。”她 说，这也 是 她 们 开 店 的 原 因 之 尝。 No matter what the difficulties, business is 一。每 周，这 两 个 学 生 都 会 在 微 信 群 里 通 知 其 booming for these two enterprising ladies, 他 学 生在 哪 里 拿 餐，怎么 拿 。近 来 这 些 消 息 还 想要尝试Jane & Noriko厨房的美味，你 and its worth the try if you’re studying at 经常被其他国际生转发到别的群里。 可 以 扫 描 下 方二 维 码 和 N o r i ko 取 得 联 系，她 NBU or if you just happen to be in the area 会把你加进微信群。 and looking to taste something different for 创 业 过 程中 也 不 是 没有 挫 折 的。刚 开 始 的 your next meal. 时候，Jan e 告 诉 我 她 们 只有一 份菜 单，每当同 学们要求有更多选择的时候，她们就必须开动 创 业 总 是 好 事，特 别 是 在 宁 波 这 样 的 城 脑 筋 研发 新 的 菜 式，并且 找 到 必 须 的 食 材。后 来发现这样真的很难，她们就采取了另外一种 市。有很多宁波的学子就在这里开始了他们的 策 略 。“ 我 们 会 问 一 些 熟 客 最 喜 欢 吃 什 么，”Jane说，“我们想专注做招牌美食，让人 创业之旅。Jane & Noriko厨房，是来自印度 尼西亚的交换生Noriko Satrya和Jane Ratini Pu s p a 一 起 开 的。她 们 用 勤 劳 和 热 情，把自己 www.ningbofocus.com | 29

CIT Y DEVELOPMENT |城市发展 The 你是否听 说 过中文 里“晨钟暮 鼓”的说 Drum 法? 在 古代中国，钟 是早上 敲 的，而 鼓 是 晚 上 Tower 打的，用来提醒市民一天中的时辰。 鼓楼 宁波的鼓楼 最早建于821年的唐 代，到 今 天已 经 有 110 0 多年 的 历史了。那儿也 有一 The Development of Ningbo’s 座 建于 明 朝 的 钟 楼，主 要 是 作 为军 事 防 御 据 Most Popular Pedestrian Street 点，以及警告东南沿海的海盗。不幸的是，钟 楼 由 于 经 年 的 雷 电 和 大 火已 经 倒 下，只留 下 宁波最兴旺的步行街的发展 老宁波不多的遗迹之一的鼓楼。 Written by ( 作者 ): Kiko Shi 施静敏 was added to the top of the structure, making 鼓 楼自从 诞 生 以 来 经 历 了很 多次 困 难 和 Photos by( 图片来源 ): Xuguang Pan 潘旭 it a unique combination of East and West. 重 建 。在 元 代 初，中 国 所 有 的 重 要 建 筑 都 被 光 & Peijian Zhang 张培坚 毁 掉，就 为了防止它们 成 为 汉 族 起 义 的 避 难 In April 1989, the Ningbo Municipal 所。鼓 楼 也 是 其 中之一。它 最 终 被 重 建 成 明 Have you ever heard the Chinese saying Government granted 350,000 RMB to repair 远楼，但在推翻元朝的起义中再次被毁。 新 “morning bell and evening drum”? In ancient the tower. Repairs were completed in June 的 重 建 工 作 由 总 督 在 1 4 3 4 年 开 启，并 在 China, the bell was rung in the morning 1990, leaving the tower we know and love 1585 年 建 成，命 名为 海 曙 楼，也 就 是 现 在 的 and the drum was beaten in the evening to today. The tower covers an area of more than 海 曙 区得 名的出 处 。在 1935 年，一 个方 形 的 remind citizens of the time of day. 700 m2 and has a bow stone architecture and 钟 楼 被 附 加 到 建 筑 之 上，形成 了它 成 为 独 一 a height of 8 meters. The gateway of the tower 无二的中西合璧的风格。 Ningbo’s Drum Tower (Gǔlóu; 鼓楼 ) was is 16 meters in height and 5 meters in width. first built during the Tang Dynasty in 821 在1989年 4月，宁波市政 府出资35万人 and has been around for over 1,100 years. Today, the Drum Tower area boasts one of the 民币修葺这 座楼，并于1990年6月完成。也 There was also a Bell Tower built during the most thriving pedestrian and cultural areas in 就 是 我 们 现 在 看 到 并 喜 欢 的 模 样。这 座 楼占 Ming Dynasty, which mainly functioned as a the city. Great importance has been attached 地700多平方米，有弓形的石头建筑和8米的 military defense post and warning for pirates to the area, with an eye on development of 高度。这座楼的入口高16米，宽5米。 along the southeast coast. Unfortunately, commerce, culture, and tourism. The Gulou due to lighting strikes and fires over the Pedestrian Street features food, hotels, sights, 今天鼓楼区域是整个城市中最兴旺的步 years, it was taken down, leaving the Drum shopping, and entertainment venues. The 行 街 和 文化 区 之一。它 被 赋 予了很 高 的 重 要 Tower as one of the only remaining relics of pedestrian street project was initiated in June 性，包括商业发展，文化以及旅游。鼓楼步行 old Ningbo. 2012 and was completed in February 2013. 街布满了美食，宾馆，美景，购物和娱乐的场 On both sides of the street are shops done 所。步 行 街 项 目 与 2 0 1 2 年 6月启 动，并 在 The Drum Tower has undergone many up in the traditional Chinese style, creating 2013 年 2月完 成 。在 街 的 两 旁 有传 统 中 式 的 hardships and reincarnations since its first a harmonious mix of new and old. There is 商 店，形 成 了 新与 旧 和 谐 的 融 合。那 儿 有 一 inception. At the beginning of the Yuan an archway that was added to the area that 道 加 上去 的 拱 门，上 面 写着“四 明 伟 观”。另 Dynasty, all buildings of importance across reads “Si Ming Da Guan” and two open-air 外 还 有 两 个 露 天 的 节日用 表 演 舞 台。这 楼 和 China were destroyed lest they provided stages for holiday performances. The tower 步 行 街 被 重 新 命 名为 鼓 楼 区 历史 文化 区，并 shelter for a Han rebellion. The Drum Tower and pedestrian street were renamed Gulou 且因为它作为商业和文化的公共价值被列为 was one of the many structures that was Yan Historic Cultural Area, and it is listed as one 浙江省商业文化示范街之一。 demolished. It was eventually rebuilt as of the Zhejiang Provincial Commercial and Mingyuan Tower (Míngyuǎn Lóu; 明远楼 ) but Cultural Demonstration Streets for its value 见证了宁波历史发展的鼓楼依然是这座 was destroyed in the rebellion that toppled to the public as a center for commerce and 现 代 城 市 不 可 缺 少 的 一 部分，它 同 时 也 是 当 the Yuan Dynasty. It wasn’t rebuilt until 1585, culture. 地百姓和游客心目中重要的文化殿堂。 when the local viceroy commissioned its reconstruction in 1434, naming it Haishu The Drum Tower, which witnessed the Bio Tower (Hǎishǔ Lóu; 海 曙 楼 ), which is where development of Ningbo throughout history, is the name of present-day Haishu District still an integral part of the contemporary city Kiko Shi ( 施 静 敏 ) is 27 and lives and comes from. In 1935 a square clock tower and continues to serve as a significant cultural works as an English teacher in Ningbo. area for locals and visitors alike. She is outgoing, open-minded and loves reading, writing, cycling and exploring her city. 施 静 敏，27 岁，是 一 个 在宁波生活的英语老师。 她性格外向、思想开放， 热 爱 阅 读、写 作 和 骑 车 探索这座城市。 30 | | March 2016



Moving into a New Apartment 搬新公寓的那些事儿 Written by ( 作者 ): Alisa Chan, Innocorp Consulting 英诺库柏 Image by ( 图片来源 ): BigStock Looking for an apartment is a trying task, but even more pressing is to deal with matters of moving, utilities, and other things to make the new apartment transition smooth. 寻 找 公寓 是 一 件 费心 费 力的 事，但 搬 家 的后 续 事 宜 更 为繁琐。以下信息有助于您顺利入住公寓。 Innocorp specializes in relocation for expats in Ningbo. If you have any inquiries about the above article or would like to find out about other services, please contact us directly. 英诺库柏专业为宁波外籍人士提供安居服务。如果您需要更多的 信息或者是其他服务，请直接联系我们。 Phone | 电话：+86 574 8764 8228 Mobile | 手机：186 6783 0169 Email | 邮箱：[email protected] 32 | | March 2016

LIFESTYLE | 生活 Tax Invoice | 税金发票 Internet | 网络 Utility | 水、电、煤气费 If your company needs a tax invoice, you first Following the tax invoice – if its needed – Utility bills cover electricity, gas and water. need to ask your landlord to go to the tax one of the most important comforts of our If the landlord has a bank card for payments, bureau and get it taken care of for you. If the day and age that needs to be taken care of you can deposit money into the card and it landlord doesn’t want to go or doesn’t have in the new apartment is internet. Pricing for will be deducted automatically. Your other time, just bring a copy of your contract with internet is based on what speed you want. options are to pay the bill at the bank or pay your landlord’s ID and apartment ownership For example by phone using Alipay. certificate along with you to the tax bureau. 入住 公寓 最 重 要 的 一点 是 网 络。您 可 根 据 日常费用支出一般包括水、电、煤气费。若 For a residential apartment, a tax invoice 网速需求进行选择网络套餐，信息如下： 房东 有一 卡 通，您 只需 往卡里 充 钱，实 际 所 需 should be 5% of the rent, while for a 支付费用将会被自动扣除。您也可以携带账单 commercial apartment its 6%. Check the 4G Internet, 去银行或通过支付宝缴纳费用。 apartment certificate first to see if it’s a 498 RMB/year, installation fee 108 RMB residential or commercial property. 4 兆网络，498 元 / 年，安装费 108 元 Rent Payment 租金支付 如 果 贵 公司 需 要发 票，那 么 您 可以让 房东 20G Internet, 去地税局开。但如果有些房东不愿意或没有时 1000 RMB/year, 108 RMB installation fee In Ningbo, its normal to pay three months 间去开发票，您只需带上租赁合同以及房东的 20 兆网络，1000 元 / 年，安装费 108 元 rent plus a one month deposit when you 房产证、身份证复印件即可前往您公寓所属区 move in, and to pay rent every three months 域的地税局即可。 50G Internet, from then on.. 1600 RMB/year, 80 RMB installation fee 住宅式公寓税费征收租金的5%，商业式公 50 兆网络，1600 元 / 年，安装费 80 元 在宁波，头期通常需支付 3 个月租金以及 寓 税 费征 收 租 金 的 6%，您 可 根 据 房产 证 来 区 1 个月租房押金，然后每三个月支付一次租金 别房屋是作为商业还是住宅用途的。 100G Internet, 即可。 199 RMB/month, 80 RMB installation fee TV | 电视 100 兆网络，199 元 / 月，安装费 80 元 Temporary Residence Registration |暂住证 There are many TV options you can choose Note | 备注 from. They are as follows These prices are for reference only. Pricing Once you move into your new apartment, and packages may change from time to time. you need to go to the nearest police station 您可从多种电视套餐中选择，信息如下 : within 24 hours and fill out a temporary 以 上信 息仅供 参 考，价 格 范 围 及套 餐 不 定 residence form. Internet TV. If you install internet that’s above 20G, the first year will be free. Second 时会有所调整。 一入住 新 公寓，您 需 要 去 公寓 所属 区 域 的 year is 10 RMB/month. 公安局办理暂住证。 While some buildings have a limitation on 网络电视。 如果您的网络套餐在 20 兆以 internet speed and package options, you can What you need bring 上，第 一 年 的 网 络 电 视 是 免 费 的，第 二 年 仅 需 check with China Unicom before installation 所需携带物品如下 : 缴纳 10 元人民币 / 月。 to see if other options are available. To get someone to the apartment to start 1. Original Passport and Copy Cable TV, 240 RMB/year, 20 RMB/month the process, dial 10000. An installation 护照原件及复印件 有线电视。240 元 / 年，20 元 / 月。 serviceperson will come and install your internet within 48 hours, you just need to 2. Visa Page Copy | 签证页复印件 Satellite TV. prepare your passport and internet fee for Internet version: 2500 RMB/year, when they arrive. 3. Copy of Last Entry into China Normal version: 4500 RMB/year 最后入境章页复印件 (all channels in English) 此外，有些楼有限速要求。例如：波特曼公 寓仅 能 安 装 4 兆 网 络。安 装 前 您 可与 中国 电信 4. Copy of the Apartment Lease Contract 卫 星 电 视。有 两 种 套 餐 可供 选 择，一 种 是 确 认 。至 于 如 何 安 装，或 者房 东 帮 您 安 装 好， 房屋租赁合同复印件 网络卫 星电视，大 概 为 2500 元 / 年；另一 种 或者您可直接拨打热线10000号，安装师傅会 是标 准 卫星电视，约为 4500 元 / 年（此版本 在48小时内上门安装，您只需准备护照复印件 5. Copy of Landlord’s ID and Ownership 所有电视节目均为英文版）。 以及相关费用耐心等待即可。 Certificate | 房东房产证、身份证复印件 Note | 备注 Once you show the above documents, you Prices for reference only. Prices and packages can get the permit on the spot. may vary from company to company. 提交完资料，您可以当场拿到暂住证。 以 上信 息仅供 参 考，不 同 公司 的 价 格 范 围 及套餐会有所不同。 www.ningbofocus.com | 33

Why is Water so AWESOME? 为什么水很棒？ 34 | | March 2016

LIFESTYLE | 生活 Written by ( 作者 ): Denise Bradford Water also keeps the carbohydrates and It is important to understand that Photos by( 图片来源 ): BigStock proteins flowing through our body that dehydration causes shrinkage of brain keeps us looking good and young, and it’s tissue, making it harder for the brain to work Water is something we frequently take for the best way to moisturize our skin for a fresh, on tasks requiring cognition. Studies have granted and yet it is one of the cheapest smooth look. It’s a great anti-aging treatment shown that one of the most effective ways and most important tools to stay healthy and much cheaper than the best cosmetics of treating headaches happens within 30 and well. Our bodies are 70-80% water and available. We can achieve youthfulness when minutes of drinking water. However, if the if that level drops too low our health can we keep hydrated regularly. headache is caused by mild to moderate really suffer long term in ways that many dehydration, we need to double the amount people are totally unaware of. Knowing how Water Betters Performance in All Areas to four glasses to achieve relief in 1-2 hours. important water is helps to make it a priority By regularly drinking lots of water we can be in any self care program. Here are just a few Many of us fail to understand that when we more energized and alert. While working, its of the many reasons why I think water is are struggling to complete demanding tasks, good to take a water break every 30 minutes totally awesome! the solution is drinking water. This is because not only to stay mentally alert and refreshed oxygen levels in the bloodstream are greater but to improve attention span, memory and Drink to Stay Young when we are regularly and abundantly motor skills. In fact, to all the students out hydrated so they can circulate more there, studies have proven that well-hydrated We are almost 95% water when young and efficiently. Water allows the body to use that students performed better than those who 75% water when fully grown. As we grow, if extra oxygen more effectively, and can also were dehydrated! we don’t pay attention to keeping hydrated help to burn fat and digest the food you’ve our water level can drop to 50% - making us eaten to use as mental energy. I don’t know It is evident then that feeling good is a by- look like wrinkled prunes. This is because our anyone who would complain about that! product of increasing your water intake. liver filters 200 liters of water a day and sends Drinking water makes us feel so refreshed the water to the rest of the body through Being fully hydrated is essential to regulate that it can seriously improve our state of the bloodstream. Failure to keep water body temperature as well, regardless of mind and our ability to cope with stressors in coming puts a strain on our body’s ability to external temperatures. Air conditioning takes our lives, who would say no to that either? digest effectively, absorb nutrients and other a lot of moisture out of the body and it’s a important things. Water is therefore essential mistake to think that if the body is cool, it Water Keeps You Slender in keeping our body in tip top shape and doesn’t need water – it does and it needs lots looking good. of it too! It is a common failing to miscalculate Many people are confused and unaware of how much water is needed in certain the difference between the pangs of hunger circumstances, but even if it’s a little in excess and thirst. This is because, as children, we its no big problem. were not fully encouraged to drink abundant amounts of water. If we had, we’d be more www.ningbofocus.com | 35

in tune with our thirst mechanism and less drink daily and not a single negative. To 很明 显，自我 感 觉良 好只 是 增 加 饮 水 量 的 likely to reach for food or bad drinks like soda learn more, go to our webpage (www. 副 产品 。喝 水让 我 们 保 持 精 神 舒 畅，更 好 地 应 when we are thirsty. Studies have shown that essentialwellnesschina.com) and take our 对生活中的压力。谁又会对此说不呢？ when people drink water before a meal, they water challenge to observe the changes lose weight faster than those who do not. in your own body. We are certain that, like 水让你更苗条美丽 us, you too will see why drinking water is Not all fluids can replace water, and many awesome! 很 多人会忽 略、混 淆 缺 水 和 饥饿 的 早 期 预 can in fact steal water from the body. This is 警信号，因为我们从小就没有被鼓励要喝足够 because liquids like tea, alcohol and coffee 水是我们习以为常的人体维持正常运转最 的 水 。如 果 有 的 话，我 们 就 会更 注 重自己 的 渴 act as diuretics which leech the body of 便 宜 也 是 最 重 要 的 物 质 。人体 的 70 % - 8 0 %由 感反馈机制，而不是吃液态食品或喝碳酸饮料 hydration. Our bodies need to use a lot of 水 组 成，如 果含 水 量 过低，我 们 的 长 期 健 康 会 和高热 量 饮料。研究 显 示如果 人们在饭前喝 water to process the high level of sugar in 受 到 危 害，而自己 却 察 觉 不 到 。知 道 水 的 重 要 水，他 们 会更 容 易减 肥 成 功，因为 喝 水会 有 强 many sodas. It’s been estimated that we 性才能更好地补充所需。以下是一些水为什么 烈饱腹感。 need at least 8-12 glasses to eliminate just 重要的原因。 one glass of soda. At this point, its important 不 是 全 部 液 体 都 能 代 替 水，甚 至 它们 还 会 to note that giving children soda is not a wise 如果你想保持年轻请多喝水 从体 内 偷 走 水分，因 为 像 茶、酒 和 咖 啡 这 样 的 choice, it will set them up for life-long health 饮品有利尿作用。我们的身体还需要很多的水 problems and diseases. A better option is to 胎儿时水占人体的比重约为90％，成人后 来过滤碳酸饮料中的高糖分，研究显示我们需 have them drink fresh water and teach them 则 为75% 。年 龄 越 大，对 水 的 需 求 越 被 忽 视， 要 8 到1 2 杯水 来 有 效 地 代 谢 1杯 碳 酸 饮 料。所 about how important water is. 人体的含水量跌到了50%，所以会出现皱纹。 以需要注意的是，给孩子们喝汽水是极不明智 每天我们的肝脏都会过滤200升的水，然后通 的，将 会 带 来 长 期 的 健 康 问 题，和 严 重 的 患 糖 Commercial drinks inevitably contain 过血液流动将纯净的水供应给身体其他器官， 尿病或 其他身 体机能失调病症的风险。更 好 ingredients that put our systems under 如果不能正常供应则会让身体丧失正常消化、 的方法是定期提供纯净水并告诉孩子们水对 stress and sap us of true energy and vitality. 营养吸收和化学反应的功能。水对身体正常的 健康的重要性。 A rule of thumb is “if it comes with an 新 陈 代 谢以 及碳 水化合 物 和 蛋白质 运 送 起 到 advertisement, don’t drink it because you 了至 关 重 要 的 作用，让 它 运 作良 好、外 形 美 很 不 幸 的 是，日常 生 活 中人们 实 在 太习 惯 don’t need it, they just want you to think you 观。 买对健康无益的饮料了。那些做大量商业广告 do!” 的 饮 料中 含有 的成 分 会 给人体 带 来 压 力，偷走 相 较 那 些 贵 重 的 化 妆 品而 言，喝 水是 维 持 我 们 的 能 量 和 活 力。请 记 住 一点，如 果 一 个产 Don’t Wait Until You’re Thirsty! 皮肤水润光滑细腻的最佳方法，也是对抗皱纹 品 需 要 做 广告，不 要 喝！因为 你 不 是 真 的 需 要 的 超 值 良 药。只有通 过 经常 补水 排 毒，我 们 才 它，是商家让你觉得你需要它。 When asked when they usually know they 能保持年轻和长寿。 need to drink water, the average person will 不要等到你真的渴了！ tell you: “When I’m thirsty.” That however, is 水帮助你在生活的方方面面表现出众 too late. In reality, the body requires a steady 当你 问 身 边 的 大 多 数 人什 么 时候 需 要 喝 flow of water, with the urge to drink acting 很 多人都 没 能 意 识 到，当 我 们 想 要 胜 任 高 水，他们一般都会告诉你：“口渴的时候啊。” as an alarm bell to warn us that we need to 挑 战 性 任 务 时，解 决 方 案 就 是 喝 纯 净水 。这 是 但 这 往 往 太 迟了。事 实 上，身 体 需 要 稳 定 的 供 replenish our stores before real damage is 因为人体 血 液 系 统内 的 氧气 指 标 在 我 们 定 期 水 。口渴 的 时 候，库 存 耗 尽 的 警 报已 经 拉 响， done. By not keeping “ahead” of the thirst 充分补水时达到最佳。水还能帮助我们更有效 提醒你在造成永久伤害之前补充水分。不未雨 prompt, we risk our bodies becoming 地摄取和消耗更多氧气— — 体内氧含 量 越高， 绸缪会让我们的身体面临严重的脱水，甚至习 accustomed to a state of dehydration. This is 你就能越好地消化食物和燃烧脂肪，把它们转 惯 脱 水 的 状 态，这 对 我 们 的 大 脑、肝 脏 、肾 脏 not good for our internal organs, especially 化为心智能量。谁会不喜欢这种福利呢？ 等 都 不 好，身 体 器官需 要足够水分来良 好 运 the brain, liver, and kidneys, which need a 作。 steady flow of water to be able to work at 保持水分能够帮助我们在不同的外温条件 optimum levels. 下调节人体 的降温 系 统，让 身 体达 到 舒 适状 喝多少水最好取决于你的身形和所处的 态 。空 调 会 带 走 人体 内 的 很 多水分，而 且很 多 环 境 。平均 来 说，一 个工作 相 对 轻 松 的 成 年人 So what is the optimum amount of water? 人都错误地认为现在身体凉爽所以就不需要 每 天 需 要 喝 2-3升 的 水 。有些 人可 能 会 需 要 更 It depends on your body size and the 水分了，不，其实还是很需要。这是一个对身体 多，我 个人 把 饮 水 量 增 至 三倍，并且 享 受 到 了 environment to which you’re exposed. 所需水量的常见判断错误，而多喝水总是没错 明显的好处。所以我们鼓励顾客增加日常饮水 On average, an adult engaged in light 的。 量，观 察效 果，然 后再进 一 步增加 — — 喝水只 occupation needs to drink between 2-3 会带来更多的好 处。通常他们都对 效 果感 到 liters a day. Some people require much 脱 水 还 会 造 成 脑 细 胞 的 缩 水，我 们 的 大 脑 满意，并且很快养成了经常喝水的习惯。 more, however. I personally tripled my 就 不能 在 最 佳状 态下运作。很多研究显示在 water intake and noticed significant health 30分钟内治愈头痛的最佳方法就是喝两大杯 如果你不喜欢水，想办法让自己爱上它！ benefits. I therefore like to encourage people 水 。但 如 果 头 痛 是 由中 轻 度 缺 水引 起，我 们 则 to increase their intake on a regular basis to 应该在一到两小时内喝四杯水以缓解症状。保 既 然 水 对人体 如 此 重 要，我 们 就 需 要 尽可 observe the results. Then, push further and 持足量饮水可以让我们更有活力。在工作时如 能多地喝水。但如果我们真的很不喜欢喝水， drink more. There are only more benefits 果能每隔半个小时喝水休息，不仅能让我们保 而是习惯性地想喝点别的怎么办呢？ to drinking more water, not less. People 持思 维 敏 锐 、清 醒 和 专 注，也 能 让 我 们 的 注 意 who increase their water intake are always 力、记 忆 水平 和 运 动 技 能 得 到 提 升。实 际 上， 首先，好 好 了解 喝 水 的 益 处 。你 热 爱 的 事 delighted with the results and after a short 对学生来说，研究表明那些补水充足的人会比 物 会 更 多地 出 现 在 你 的 生 活 中。其 次，争 取 外 while, drinking more regularly becomes 脱水的人表现得更加出色。 援。相互鼓励有助于我们在日常生活中形成喝 second nature. 水的健康习惯。有什么比提供充足纯净水更能 So there you go! There are only good reasons to increase how much water you 36 | | March 2016

体现你对自己、你的家人和朋友的关心的呢？ 再 次，试 着 把 水 变 成 一 种 有 趣 的 饮 料。我 们家在厨房餐桌上放了两个水壶，根据兴趣放 入 纯 净水 、草 本 植 物 或 水 果，既 好 看又 好 喝。 你也可以换换花样，切一些熟水果放进去尝尝 味道。 最 后，给自己买个炫酷的便携水壶，别再 喝 碳 酸 饮 料了。你 的 身 体 和 钱 包 都 会 感 谢你 。 免费的水在中国比在其他国家更容易找到。 好 啦，有 那 么 多 喝 水 的 理 由 还 不 够 吗？赶 快行动起来！去我们的网站接受喝水挑战并且 观 察 身 体 的 变 化 吧 。相 信 和 我 们 一 样，你 也 会 从喝水中收益的！ Denise Bradford Founder and Head Coach - Essential Wellness Essential Wellness 创始人兼主教练 www.essentialwellnesschina.com www.ningbofocus.com | 37

Communications Corner | 信息角 Presenting the Presentation 如何做演示 Bio Written by ( 作者 ): RJ Thomas started working, you have probably had Photos by( 图片来源 ): BigStock to deliver at least one presentation for a RJ Thomas is from South Africa and has group project or paper you had written. In been living in Ningbo since 2013. He joined Presentations are often the way companies company meetings we often sit through Toastmasters in 2006. He has completed introduce their products and services to presentations of new products, new Advanced Communicator Bronze and customers, partners, and so on. When you're strategies and updates on the financial Competent Leader awards. He is founder of fortunate you may have the opportunity performance of the company depending on the Ningbo University Toastmasters Club, to deliver a good presentation, share many size and progress. and the mentor of UNNC Toastmasters. stories and also engage the audience with a Q&A session. 演示是公司介绍产品和服务给顾客和合 RJ Thomas 来自南非，从 2013 年开始住在宁 作者以及其他人看的常用方法。幸运的话，你 波。他在 2006 年加入主持人俱乐部。他获得 However, presentations are only one form 能 通 过作 一次 成 功 的 演示，分享 很 多故 事，并 了进步交流者铜奖和最具竞争力领导奖。他是 of visual aids. Visual aids help an audience 在问答环节与听众进行互动。 宁波大学主持人俱乐部的创始人，也是诺丁汉 understand and remember what they hear 大学主持人俱乐部的指导老师。 and see; they are a valuable tool for speakers. 但是演示仅仅是一种视觉辅助。视觉辅助 The most popular visual aids are computer- 帮助 听 众 理 解 并 记 住 他 们 听 到 的 和 看 到 的； 38 | | March 2016 based visuals, flip charts, whiteboards, and 它们是 对演讲 者有用的工具。最常见的视觉 props. The type of visual aid you choose 辅 助 是 电 脑 图 像 、活 动 挂 图、白 板 和 道 具 。你 depends on several factors, including the 所 选 择的视觉 辅助取决 于几个因素，包括你 information you wish to display and the size 想 展 示 的 信 息 和 听 众 的 多 少。图 像 必 须 适 合 of the audience. Visuals must be appropriate 你的信息和听 众，并且可以自信放松地 正确 for your message and the audience, and 展示出来。 be displayed correctly with ease and confidence. 当你从大学毕业踏入职场时，你至少已经 为团队项目或毕业论文作过一次演示。在公司 By the time you finished university and 会 议中，根 据 公司的大小我们经常观看 新产 品、新战略和最新财务业绩的演示。

LIFESTYLE | 生活 Introducing the 10-20-30 Rule for Presentations 演示的10-20-30法则简介 Previous chief evangelist (marketing) for 苹果公司的前市场总监和多产作家盖川 崎 在 他 的 书《 开 始 的 艺 术》中 推 荐 了 演 示 的 Apple and prolific author Guy Kawasaki 10-20-30法则。 recommends using the 10-20-30 rule for presentations in his brilliant book, The Art of the Start. 10 Slides: 20 Minutes: 30 Point Font Size: Most people use too many slides, and Time is money is the common expression, Maybe it's only in universities with lazy therefore do not make the impact they and we've all been in presentations that professors where you find entire chapters wish to make delivering the presentation. start late, go overtime or are a complete pasted into slides. Using 30 point font Using less slides forces you to focus waste of time. Even when you have a 1 size again forces you to summarize your on the most important points for your hour meeting, finishing your presentation message. More importantly, you have audience. in 20 minutes allows for more discussion to really know your topic so you can on the points you address. So whether it's deliver it with confidence while making a company management meeting or a eye contact with the audience. The class presentation, this shows you clearly worst speakers will turn their back to the know how to get to the point. audience and read from the presentation. 10张幻灯片 20分钟 30号的字体 大多数人用了太多的幻灯片，因此在演 我们常说时间就是金 钱。相信大 家都 也许只有 在 大学里，懒惰的 教 授才会 示 中 无 法 产 生 他 们 预 期 的 效 果，而 使 用 较 参加 过 开 始 得 晚 又 超 时，或 者 完 全 是 浪 费 让你见识 把整 个章节贴在幻灯片上的场 少的幻灯片迫使你关注对观众而言最重要 时 间 的 演 示 。即 使 你 有一 个小 时 的 开 会 时 景 。使 用3 0 号 的 字 体 也 是 为了迫 使 你 高 度 的点。 间，在 2 0 分 钟内 结 束你 的 演 示 可 以留出 更 概括信息。更重要的是，你已经充分了解你 多的时间用于对你观点的讨论。所以，不管 的话题，可以充满自信地开始演示，与听众 是公司的管理会议也好，课堂演示也罢，这 进 行 眼 神 交 流 。最 糟 糕 的 演 示 者 才会 背 对 个法则让你看上去有的放矢。 着观众一板一眼地读幻灯片上的文字。 Maybe the best alternative to Death by 或许，免于在演示中栽跟头的最好办法是 PowerPoint is a visual aid tool used by many 使用一套TED演讲者们使用的视觉辅助工 TED speakers: www.prezi.com. It's highly 具：w w w. p r e z i .c o m，我 强 烈 建 议你们 去 试 recommended that you give it a try. 一试。 www.ningbofocus.com | 39

The 2016 Appreciation Party Written by ( 作者 ): one after the other, signing made in the past year, and the afternoon, with some one-of- Jojo Chen 陈姣姣 their names on the signing wall great teamwork of everyone a-kind gifts for lucky guests, Photos by( 图片来源 ): and taking pictures in front of involved. This was followed by including a gold and silver Hossein Khandan the magazine covers from the the performances, with a show multicolor embroidered scarf, & Xuguang Pan 潘旭光 previous year in the hallway. of dazzling embroidery followed a wine and beef gift box from by musical performances, and Aushina Foods, a BMW suitcase To mark the beginning of a new Once inside the hall, guests were local kung fu presented by the with emergency road kit, VIP year, Ningbo Focus pulled all treated to croque-monsieur Siming Neijiaquan School. It card and tickets from Ningbo the stops for our 2nd Annual and handmade crêpes from La was a frighteningly amazing Cultural Plaza Grand Theatre, Between the New Years Party at Crêperie Bretonne, baked treats amalgamation of femininity and and cash coupons from Sofitel Wanda Hotel on January from Mon Epoque, vegetable masculinity, all representing the Donnabella and MBar. 10th, 2016. Noble guests from samosas from Indiana, imported wonderful cultural heritage of the city government, local fruits and drinks provided the city. The event was a wonderful media, business representatives, by Yongyu Wine, water from occasion and a great way to and contributors from home EARTH Water, and the finest The performances were say thank you to the Ningbo and abroad came out for an scotch from THE WHISKYFIND. rounded off by some awesome community for the support appreciative gala filled with The colors of the food and drink drumming by Morning Deer this past year. Ningbo Focus great performances, great food, added to the luster of the affair, Cultural and more singing from constantly seeks to connect the and great times. bringing up spirits and moods MPW, all so passionate that they community in more ways than for everyone involved. brought an uproarious applause one, and its with your constant Despite the unpleasant weather, when they finished. support that we’re able to make people didn’t hesitate to attend Things kicked off with a speech that happen. the party, with guests arriving from Randy Williams, detailing We also had some great the progress Ningbo Focus lucky draws throughout the 40 | | March 2016

LIFESTYLE | 生活 站 在阳历 新 年 的 起 点 上，为 平 时 难 得 一 见；朝 鹿 文化 带 来 的 一年，感 恩有你，和 我 们 一 起创 了向所有在过去一年中支持和关 击 鼓表 演、歌曲演唱 和MPW 飞 造 所 有的 精 彩；新 的 一年，愿 我 注 我 们 的 人 表 达 诚 挚 的 谢 意，共 碟 文化 带 来 的 乐 队 表 演一 中 一 们 共 同 成 长，把 更 多 的 爱 和 欢 乐 同迎 接农历春节的到来，《宁波 西，都激情四射、嗨翻全场。 带给整座城市。 聚 焦》于2 016 年1月10日在 万 达 索菲 特 大 饭 店 举 办了第二 届新 年 我们还在表演过程中穿插了 酒 会。出 席 本 次 活 动 的 嘉 宾 有 来 三 轮 抽 奖，送 出 几十 份 精 美 礼 自市 政 府 的 领 导、同 行 的 各 界 媒 品，有金 银 彩 绣 丝巾、澳 之牛 公 体 、有 过 和 正 在 合 作 的 商 务 人 司红 酒+牛肉礼 盒、宝信宝马行 士、杂 志 的 撰 稿 人等 等，中外朋 李 箱 和 应 急 工 具包 、宁 波 文化 广 友欢聚一堂，热闹非凡。 场大 剧院V IP卡 和演出门票，以 及 紫 琪 尔 和 M 吧 的 代 金 券 等 等， 当日的 天 气 略为 湿 冷，但 挡 价值几百到几千元 不等，希望带 不 住 大 家 愉 快 赴 宴 的 脚 步，午 给大家新年好心情。 后，宾 客 纷拥而 至，在 签 名墙上 写 下 名字，与走 廊 上依 次 挂 起 的 但 最 重 要 的是，我 们 希望借 十二期杂志封面照片合影留念。 此 机 会 为 来自 各 个 国 家 、各 个 领 而 此 刻，大 厅里已 经 汇 聚 了由 布 域的朋友提供一个相互交流的平 列塔尼法式薄饼餐厅、莫 逆时光 台，联结起整座城市，这也是《宁 法国面包房、印都安纳印度餐厅、 波 聚焦》一直在做的事。过去的 帝加和暹罗进口水果提供的各国 美 食 和 由 永 裕 酒 业 、威 士 忌 坊 和 地 球 水 提 供 的 酒 水饮 料，在 静 候 大 家 的 到 来 。食 物 的 色 彩呈 现 诱 人 的 光 泽，让 人 不 由 得 心 情 愉 悦。 酒会开始以后，首先由《宁波 聚焦》的总 经 理雷 迪•威 廉 姆 斯 做 了开场 致 辞，为 现 场 宾 客 介 绍 《宁 波 聚 焦》在 过 去 一 年 中取 得 的 进 步、我 们 的 团 队 以 及2016 年 的 愿 景 。然 后 大 家 一 边 交 流 畅 谈，一 边 欣 赏精彩表演。悠 扬的 音乐声中上演的金银彩绣表演和 潘君耀师傅及其团队为我们带来 的 内 家 拳 功 夫 表 演 一 柔 一 刚，都 是 宁 波 本 地 的 非 物 质 文化 遗 产， www.ningbofocus.com | 41

EARTH WATER Aushina Foods 澳之牛公司 42 | | March 2016

LIFESTYLE | 生活 All Happening Thanks to You! www.ningbofocus.com | 43

TRAVEL & LEISURE | 旅行和体闲 Warmth of Spring 春天的温暖 Experiencing Ningbo’s Spring Festival Traditions at Qianyu Village 前虞村春节体验活动 Written by ( 作者 ): Vincent R. Vinci 魏文深 Photos by( 图片来源 ): Hossein Khandan, Shunyi Chen 陈顺意 , Xia Sun 孙霞 , Yang Bai 白羊 & Zhongkui Yu 俞忠魁 Snow is a rare occurrence in Ningbo, dropping down from the sky every so often to coat the city in white. The powder was drifting from above, even if only slightly, to welcome the coldest point of winter on January 23rd. From the city center through the chilled streets of the city we drove and drove. Buildings became spread out, more and more, until we were met with the sound of drum beats and dragons, ladies in red dancing to the beat. We had arrived in Qianyu Village. The village itself, a part of the larger Gulin Township, has been around for 770 years. Its small and narrow lanes are lined with tile- 44 | | March 2016

roofed houses that have stood for centuries, TRAVEL & LEISURE | 旅行和体闲 all of them cobbled masses, a mix of old www.ningbofocus.com | 45 and new that brings a familiar homeliness to the destination. Today, the villagers’ main enterprises are poultry farming – mainly duck – fishing, planting, and greenhouse cultivation. Also present are various factories specializing in watches and other mechanical devices. From the buses and out into the cold we go, only to be greeted by the warmth of the villagers’ welcome. The red and gold of the drummers’ outfits pierced the snowy air, as two dragons, one gold and one blue and green, danced around the main square. All the while, villagers greeted the guests and took selfies and photos with them and a game of jump rope broke out near the main hall. Soon with the cold nipping at our necks, it was time to go into the main hall, a relatively new two-storey brick building adorned with the red CPC star flanked by red flags. Inside the sparse interior was filled to the brim with people. Entering, people were greeted by a stoic farmer standing, hat off, and staring confidently into the distance, a bronze tribute to the strength of the villagers. In to the large space from there, where tables were set all around with different activities and foods being prepared. Inside were people making straw hats, clothing, tangyuan, meat dumplings, sweet zongzi, couplets and more. Each table was accompanied by smiles and a welcome to try their wares, whatever they may be. Outside were more activities. We were able to try our hand at crafting steamed buns, and try Qianyu’s homemade rice wine, a very pungent concoction stronger than any baijiu we had ever tasted. Before noon came the lunch. A meal of beef with cumin, red-braised pork, bamboo shoot, nuts, potatoes and more followed by more dumplings and sweets. During lunch we were treated to shows and performances put on by the villagers as we mingled and intermixed with the crowd. Then came the games. Jump rope, shuttlecock kicking, and a dancing game where participants had to dance around two lines of rope, keeping in mind flair. Kind of like a Chinese variant of the Irish jig. Fireworks going off outside marked the end of the visit, which came all too quickly for some. To round off the whole event while the fireworks joyously crackled in the distance was a round of tug-of-war with villagers vs. expats. It was unknown who was the true victor, as it was a match between friends, not rivals. While it was sad to leave so early, the

TRAVEL & LEISURE | 旅行和体闲 bus home was packed with discussion of the day that was, something to remember going in to the Year of the Monkey. 雪在宁波难得一见。1月23日是 这一年中 最冷的一天，从天而降的雪把整个城市银装素 裹 起 来 。漫 天 飞 舞 的 雪 花，轻 盈 曼 妙。从市 中 心 出 发，我 们 在 寒 冷 的 道 路上一直行 驶 。身后 的高楼大厦渐行渐远，我们终于听到锣鼓声和 舞龙声，看到了穿着红衣跳腰鼓舞的妇女们。 我们知道这儿就是前虞村了。 位 于古 林 镇 的 前 虞 村，已 经 存 在 了 7 70 年 之 久 。窄 小 的 弄 堂、石 板 路 和 矗 立 了几个 世 纪 的 老房 子，给 人一 种 新 老 交 融 的 感 觉，让 人倍 感 亲 切 地 回 想 起 旧日的 朴素 生 活 。如 今，这个 村 的 主 要 产业 是 禽 类 养 殖，主 要 是 鸭 子，还 有 养鱼、种 树 以 及 温 室 栽 培。村里 还 有生 产 钟 表 和其他机械设备的工厂。 我 们 从 大 巴 上下 来，尽管 外 面 天 寒 地 冻， 但村民们热情的欢迎扑面而来，让我们倍感温 暖。鼓手所穿的红色和金色衣服在寒风中显得 那 么 耀 眼 。一蓝 一 金 两 条 舞 龙，在 文化 礼 堂 前 的 主 广 场 上 欢 腾 跳 跃 。此 时，村民 们 忙 着 问 候 客人，和 他 们 合 影 留 念，还 在 礼 堂 附 近 玩 起了 跳绳游戏。 很 快，我 们 都 感 到 脖 子上 冷 飕 飕 的，是 时 候 走 进礼 堂了。那是 一 幢 相对 较 新的两层 砖 楼，上面 装 饰 有红 旗 围 绕 着 的中 共 红 星 图 案， 而 里 面 则 站 满 了人 。走 进 去 后，人们 看 到 了一 个 表 情 坚 毅 的 农民 铜 像，他 脱 帽 站 着，充 满 信 心地 望着 远 方，很 好 地 展 现了农民 的 力 量 。礼 堂内的宽敞空间里 则依据活动内容摆好了桌 子和食物。 礼堂 里有人在 编草帽、织毛 衣，有人在做 汤 圆、包饺 子、裹 甜 粽 子，也 有人在 写 对 联，各 种项目一齐上演。每张桌子后面都有一张张笑 脸，热 情 地 欢 迎每 个 经 过的人尝试自己的技 艺 。礼 堂 外 有 更 多 有 趣 的 活 动，我 们 尝 试做 了 一 把 馒 头，还 喝了 前 虞 村民自酿 的 米 酒，比 我 们喝过的其他白酒都要浓烈。 午 餐 在 正 午 前 就 开 始了，饭 桌 上有 五香 牛 肉、红烧肉、竹笋、花生米和土豆等等，稍后还 上了饺子和甜点。其间我们还观看了村民的节 目表 演，渐 渐 和 人 群 融 为 一 体。接 下来 是 游 戏 时 间，大 家一 起 踢 毽 子、跳 大 绳，还 有 跳 橡 皮 筋，有点像 一 种 奇 怪 的 爱 尔 兰 吉 格 舞，需 要 有 一点天赋。 时光 飞 逝，随 着 礼 堂 外 的 烟 花 被 点 燃，我 们的这次行程也接近尾声。伴着远处欢快绽放 的烟火，村民们和外籍人士在拔河中结束了整 场 活 动。最 后 到 底 是 谁 赢 了不 得 而 知，但 这 不 要紧，因为 这 是 一次 朋 友 之 间 的 游 戏，而 非 对 手之 间 的 比 赛。尽管 离 别 让 人不舍，但 在 回 来 的路上，我们在大巴车上不停地谈论着这一天 的精彩经历，这将给我们的整个猴年留下难忘 的 回 忆 。感 谢 热 情 的 村民 和 他 们 的 辛 苦 付出， 让我们在寒冬中感受到了春天的浓浓暖意！ 46 | | March 2016

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WINE & DINE | 美酒佳肴 The Of all the bars here in Shamrock was the first bar I draw of the two pubs is Two Ningbo, both Shamrock in ever went to in Ningbo and their homely feel, and that Irish Lao Waitan and O’Reilly’s Laowaitan. I have many fond people should feel welcome Bars in Portman stand out not memories there and still go in the bars. only because they’re Irish- often. It was the first place style pubs, but because where I was introduced to She was soon joined by they’re both great places to the equally confusing and Herbert, the owner of frequent and meet people adrenaline laden sport that is Shamrock. Shamrock came from around the city, all in Gaelic football by my former to Ningbo 9 years ago, a homely and comfortable Irish coworkers, and the while O’Reilly’s opened 8 environment. Now, I don’t only place in town where, years ago, but both bars know if they’re both an for the first few months of have been going strong exact copy of a bona fide my stay, I could go to get a to this day. Besides the Irish pub, but each one bears quality pint of Guinness to Guinness and other great a striking resemblance to all enjoy on the weekends. I beers on tap, O’Reilly’s has the Irish bars I frequented had heard about O’Reilly’s started serving up some when back home in the but only went for the first quality cocktails that are States. They serve Guinness time sometime around last actually spot on and good. on tap, they have an all- Christmas. Each has it’s own Take their whiskey sour for day English breakfast, they sensibilities and distinct feel, instance. While most other serve up mince pie and but they both hold a special places just do whiskey and other goodies, and both place in my heart. To learn some orange juice and call have an ungodly amount more about Ningbo’s two it a whiskey sour, this was of Guinness memorabilia. Irish bars, I sat down with the whole shebang: ample Perhaps the biggest thing O’Reilly’s owner Vivian Hong whiskey with lemon juice that sets these two Ningbo over a pint of the black stuff. and ice, topped with egg mainstays apart is that they yolk, a slice of lemon and both feel like home. Hong told me that the main cherry. Soothing on a cold 两个爱尔兰酒吧 Written, Photos by ( 作者 , 图片来源 ): Vincent R. Vinci 魏文深 Shamrock O’Reilly’s A Look at Ningbo Favorites O’Reilly’s and Shamrock 48 | | March 2016 欧莱丽和三叶草

WINE & DINE | 美酒佳肴 winters day and goes down O’Reilly’s is a definitive bar, ham, bacon, sausage, garlic smooth. darkened spaces, pool table bread and a fried tomato near the back, smoke filling with beans. It’s the best way Both bars are certainly Irish the room. Shamrock, on to start your day (or end, bars, but they both couldn’t the other hand, is much for that matter) and fills you be more different. O’Reilly’s different. It is lighter on the right up. Washed down with is located in the Portman inside, with a similar bar a nice coffee and/or orange area, right across the street space to O’Reilly’s but more juice is the way to go. They from the Sheraton Hotel. open. The tables near the do serve Irish Coffee at both Entering through the bright bar aren’t high, and the back establishments, but its not red exterior with a shamrock of the bar is occupied by so much a breakfast thing as adorning the keystone over red-padded bench seating, a nice afternoon or evening the entrance, it’s like being more tables and the ever pick-me-up. transported to a different important pool table. It is world. To the left is the bar, situated on Zhongma Road, What really makes Shamrock 来，和吧主Vivian Hong一边喝着黑啤一边畅 long with a case for liquor one of Laowaitan's busiest and O’Reilly’s great is their 谈。她告诉我两家酒吧最大的吸引力还是那种 and taps for beer. There are lanes. The white walls bring charm. While new places 舒适的氛围，让人们感到自在随心。 tall tables near the bar and in light, and a wooden keep popping up all the a separation affixed with statue of the Guinness time, I am always drawn porthole windows behind Toucan welcomes guests back to these two Ningbo which there are more tables. inside. classics. Walls are covered not only with Guinness memorabilia If it’s food you’re looking for 她 很 快 有 了新 的 生 意伙伴 H e r b e r t，来 打 but, oddly enough, reprints at the pubs, look no further 理 三 叶草 的 生 意 。三 叶草 在 宁 波 开 张已 有 9 年 of advertisements and than the All-Day Breakfast. 之 久，O ’Re i l l y ’s 也已 经 有 8 年，两 家 都发 展 details of the RMS Titanic, The All-Day Breakfast is a 得 很 好。除了健 力 士 和 其他 啤 酒，它们 都 开 始 something Vivian never fully traditional English breakfast 提 供优质 正 点的鸡尾酒。就 拿威士忌酸酒来 explains. featuring two fried eggs, 说，很多其他地方只是把威士忌和橙汁随便一 调了事，而这两家都是在足量威士忌中加入柠 在宁波的酒吧当中，老外 檬 汁 和 冰 块，最 上面 放 上 蛋 黄、柠 檬 片 和 樱 滩的三叶草和波特曼的 桃，很适合在寒冷的冬天饮用。 O ’Re i l l y ’s 都 很 受 欢 迎 。这 不仅因为它们是爱尔兰风格 两 家 店虽 然 都 是 爱 尔 兰 酒 吧，却 有很 多不 的 酒 吧，还 因为它们 提 供了 同 之 处 。O ’Re i l l y ’s 在 东 港 喜 来 登 酒 店 对 面 一 种自在舒 适 的 环 境，适 合 的波特曼大街上，走进拱顶上装饰了三叶草图 经常和朋友小聚。好吧，其实 案的亮红色大门，就好像来到了另一个世界。 我不确定它们是不是那种很 左 边 是 吧台，有一 个 酒 箱 和 很 多啤 酒 龙 头 。吧 正 宗 的 爱 尔 兰 酒 吧，但它们 台旁边有一些高桌，用舷窗隔开的区域放置了 和我以前在美国常去的那些 更 多 的 桌 椅。奇 怪 的 是，墙 上 除了健 力 士 纪 念 爱 尔 兰 酒 吧 差 不多。它们 供 物 之 外，还 有 很 多 泰 坦 尼 克 号 的 宣 传 和 介 应 桶 装 健 力士黑 啤 、全日英 绍，Vivian从来没有解释过其中原因。 式 早餐、肉馅 饼 和 其他 好 吃 的。两 家 店里都 随 处可见健 O’Reilly’s是个典型的酒吧，环境幽暗， 力士 纪 念 物。但 我 想它们 最 尽 头 放 置了台 球 桌，满 屋 子 的 烟 味 。三 叶草 则 出彩的地方还 是给人一种宾 完 全 不 同，里 面 的 灯 光 比 较 亮，面 积 和 至如归的感觉。 O’Re ill y ’s 差 不多，但 更 为 开 放，吧台 边 的 桌 子不 高，后 面 是 红色长 条 座 椅、更 多 的 桌 椅 和 老外滩的三叶草是我在 至关重要的台球桌。它坐落于老外滩最繁忙的 宁 波去 的 第一 家 酒 吧，留有 街 道 中 马 路 上，白 色 外墙 较 为 明 亮，健 力 士 巨 我 的很 多美 好回忆，直 到 现 嘴鸟木雕像在欢迎宾客的到来。 在也还经常出入。在这里，我 的前爱尔兰同事第一次向我 如 果 你 想 在 酒 吧 吃 点 东 西 的 话，就 来 试 试 介 绍了爱 尔 兰 式 足 球，那 是 全日英 式 早 餐 吧 。这 是 传 统 的 英 国 早 餐，由两 一 种 激动人心 的运 动。这 里 个煎蛋、火腿、培根、香肠、蒜蓉面包和西红柿 也 是 我 到 宁 波 最 初 的 几个月 炒豆子组成。这是开始（或者结束，都一样）一 里唯 一 一 个可以在 周 末去 喝 天 最 棒 的 方 式，给 你 注 入 满 满 能 力，配 以咖 啡 一 杯健 力士黑 啤 的 地 方。对 或 者 橙 汁 最 好 了。它们 还 提 供 爱 尔 兰 式 咖 啡， 于 O ’Re i l l y ’s 我 早有 耳 闻， 但还是在下午或者傍晚用来提神更好。 但直到去年圣诞节左右才第 一次 造 访。两个酒 吧各 有特 三叶草和O’Reilly’s的魅力让它们独树一 色，但在 我 心里 的 分 量 都 弥 帜，新 的 店 在 不 断 地 出 现，我 还 是 经常光 顾 这 足轻 重 。为了更 深 入 地了解 两家经典老店。 这两 家 爱 尔 兰 酒 吧，我 坐下 www.ningbofocus.com | 49

WINE & DINE | 美酒佳肴 Traditional Flair 传统特色 Sofitel’s Ningbonese Chef Yaoning Cai 万达索菲特大饭店的宁波主厨——蔡耀宁 Written & Photos by( 作者 , 图片来源 ): fresh ingredients. Chef Cai keeps to his Ningbo Focus《宁波聚焦》 commitment by going to markets himself to pick the seasonal ingredients that go in the food. China is a wonderful place to dine, not just His dedication to quality 里变成品尝中国菜的好去处。 because of the many dishes that come forth and serving up truly during their immaculate feasts, but all the traditional Ningbo 我 们 在 午 餐 时品 尝了 蔡 师 傅 的 拿手 菜，也 colors and smells and flavors that accompany food has paid off. Ever 和 他 聊 了 聊 烹饪 的 话 题 。蔡 师 傅 特 别 强调，宁 these dishes. These flavors vary by region to since Chef Cai began 波菜的精髓在于原料的品质，烹饪方法上也注 region, with the cuisine of Ningbo providing working at “Wan”, 重保持原汁原味。因此他坚持每周都亲自去市 good use for the seafood of the East China there has been a 场上挑选应季的新鲜食材。 Sea. There is no way better to try Ningbonese 20% increase in food than cooked by a chef from Ningbo, sales every month, 蔡师傅对品质和服务的追求让宁波菜到达 and no place better to experience that than a testament to 了一 个 新 高 度 。自从他 掌 厨 万餐 厅之 后，每月 at “Wan” Chinese Restaurant in Sofitel Wanda the flavors and 业绩上涨20%，这也是对他付出的最好证明。 Hotel. freshness he 如果你想知道什么是宁波菜的地道口味，让万 seeks to invoke 字号中餐馆的珍馐美馔来告诉你吧。 Chef Yaoning Cai is one of the chefs that in his food. The brings his magic to “Wan”. Although he was dishes themselves raised in Ningbo and learned to cook Ningbo are a masterpiece, all Cuisine from his mother and grandmother deserving of a try to from a young age, Chef Cai found his foot in experience what Ningbo the door to the culinary world by mastering Cuisine, and Chinese Yue, or Guangdong, Cuisine. In the 1980s cooking, is all about. he began work as a chef in Huayuan, a prestigious hotel run by the Hong Kong and 中国 是 美食 的国 度，不仅有 丰富的 菜 Ningbo Tourism Administration. Chef Cai joined Sofitel and began working in “Wan” 式，还 讲 究 色香 味 俱 全。每 个 地 区 的口味 都 不 Restaurant in November 2014, and it is his wonderful interpretations of Ningbonese 太一样，丰富的东海海鲜则是宁波菜的一大特 cooking that have made “Wan” one of the best places in the city to get fantastic 色 。如 果 想要 尝 试 宁 波 菜，还 有什 么 比 索 菲 特 Chinese. 万字号中餐厅配上地道宁波主厨更好的选择 We sat down with Chef Cai during a lunch at “Wan”, during which we were able to try 呢？ some of his signature dishes, and were able to speak with him about his cooking. The 蔡耀宁师傅把自己的毕生所学带到了万字 main thing Chef Cai wants guests of the restaurant to experience from his dishes 号 中 餐 厅，他 是 土 生 土长 的 宁 波 人，不 仅传 承 aren’t just the flavors of Ningbo but quality 了妈妈和外 婆的传 统技艺，也 精 通 广东 菜和 50 | | March 2016 淮 扬菜。蔡师傅从 八十 年代开始从事 烹饪行 业，到 现 在 已 有 28 年 之 久，最早 的 时 候，他 在 香 港 人 开 的 大 名 鼎 鼎 的 华 园 宾 馆 工作。2 014 年11月，蔡 师 傅 加 入 索菲 特 大 饭 店，成 为万 字 号中餐馆的主厨，他对宁波菜的美妙诠释将这