Rhizome Issue #2

ARTWORK Dario Jajarmi Issue no. 2 - March/April 2018 COWORKING COLLABORATION COMMUNITY

COWORKINGCOMMUNITYCOLLABORATIONThe Bridge 300, 718 8 Ave SWCalgary, [email protected]

If being an Entrepreneur was easy, everyone would own their own business. Elon Musk once quoted a friend as saying, “Starting a business is like eating glass and staring into the abyss”. While it may not be that bad, it is seldom easy. Few worthwhile things are. You can learn the mindset that sets Entrepreneurs apart. I’ve worked with over 800 people to do just that. Not all of them became Entrepreneurs, but even those who decided self-employment was not forthem, learned skills and perspectives that moved them toward their goals and improved their lives. Set yourself up for success. Develop the Entrepreneur’s Paradigm.“In order to do something youhave never done, you must first becomesomeone you have never been.”(Les Brown) For more information on either the 8 part Entrepreneur’s Paradigm course, or private coaching please email jess.huffman@firebringers.com

IN THIS ISSUEEXPLORING CALGARY 11 Exploring Northern Hill Community 13 Exploring Edmonton TrailENTREPRENUERSHIP 18 How To Be Everything 23 How To Overcome Video JittersFEATURE BUSINESS COWORKING 26 Rae Dunphy Aromathics 37 Going Back To Go Forward 39 Mental Health and CoworkingSOCIAL IMPACT FASHION | ART 29 Impact Travel 33 Making Calgary a Social 42 Fashion: An Emotional Expression Impact City 35 Local Laundry 44 Coworking community created art FOOD | CULTURE 47 Then and Now: YYC Food 52 Why the Culturescape Mentality is holding you back3 l Rhizome

THE 4 HOUR COWORK WEEK CONTENT EDITIONBased on the principles of the 4 Hour Work Week * with a coworking spin. Because doing it alone is not as fun. Join us every Tuesday afternoon from 12 pm to 4 pm as we learn about content, content generating tools and hacking productivity. * The goal isn’t to only work 4 hours a week, unless you really want to, the goal is to reprogram ourselves to only do what is important in moving ourselves and our business forward and get out of that busy work mode. This is what we work on every week! WANT TO KNOW MORE? CHECK US OUT AT THEBRIDGECO.WORKS/4HOURCOWORKWEEK *No association with The 4 Hour Work Week or indorsed by Tim Ferriss *First hour we provide instruction, and the other 3 is coworking time 4 l Rhizome

No 2 - March - April 2018 Lina Huffman - Editor In Chief Jess Huffman - Copy Editor Cathrina Torres - Editor Emily Gill - Editor Taylor Bateson - Illustrator Contributors Jess Huffman Steena Marie Cathrina Torres Jacob Huffman Jill Smolkin Hope Yi David Botwick-Ries Kyle Coutts Reese Bobier5 l Rhizome

Letter from the Editor We took a bit of a hiatus between issues to think about what the magazine meant to us, to make sure that we were bringing something meaningful to life and to over- all gut check on how we want to present the informa- tion. Times are changing, peoples attention spans are get- ting shorter and shorter and the scroll is now more of a person looking for the answer to (insert your question here) in their feeds. I always say the scroll these days is people looking for the meaning of life in their feeds.So being relevant to the times is very important to us and for us.Having said that we decided to keep the format for the magazine flip book style, like a traditionalmagazine, for this issue and maybe the next one too. Just while we find our own meaning of life.The format in which we’ll present the info to you will change this year, and we’re excited for what itcould look like.You’ll also notice a bunch more names on the left hand side this issue. I had the opportunity to beblessed enough with a large group of SAIT students from the New Media program that came andwanted to work with us this spring. I have a lot more respect for people that manage other peoplein a employer, employee situatuon now. The growth that can come from that alone if you allow it tohappen is indescribable. And if you don’t leave the experience a little bit humbled, you’re doing itwrong in my opinion.So a huge shout out to Cathrina, Emily and Taylor who made this issue happen, made it fun toproduce and put up with my no plan planning style like champs and made sense of the madnesswithin. These ladies are uber talented and I am sad to see their time with me end, but am very muchexcited about having found them and next adventures in magazine publishing. Love, Lina 6 l Rhizome

WHY RHIZOME? If you’re a gardener then you know all about the underground root system that plants like dan- delions use to spread through lateral shoots. Plants using this root system are incredibly difficult to get our of your garden, even impossible some might say as you are surely to know if you’ve tried to eradicate that pesky dandelion patch. In pholosophy, Rhizome is a concept that was developed by Gilles Deleuze and Felix Guattari in their 8 year project on Capitalism. It is what Deleuze calls an “image of thought” based on the botanical rhizome that apprehends multiplicities. As a model for culture, the rhizome resists the organzational structure of the root like tree system which charts causality along chronological linnes and looks for the original souce of “things” and looks towards the pinnacle or conclusion of those “things”. A rhizome on the other hand, is charac- terized by “ceaselessly established” connections between semiotric chains, organizations of power, and circumstances relative to the arts, sciences, and social struggles. In this model culture spreads like the surface of a body of water, spreading towards available spaces or trickling downwards towards new spaces through fissures and gaps, eroding what is in its way. The surface can be interrupted and moved, but these disturbances leave no trace as the wateris charged with pressure and potential to always seek its equilibrium, and thereby establish smooth space. We’ve taken two key points from the duos concept along with the botanical rhizome that speak to us and reflect us and our values, and have based our editorial view on these. The two points were: 1. Establishing connections between organizations, circumstances, arts, scienc- es and social movements and 2. Spreads like the surface of a body of water spreading towards available spaces and trickling downwards towards new spaces, eroding whats in its way. - identifying connectors between things like science and art that most people wouldn’t look for. - discuss ideas like cross pollinating. - continuoulsy explore new ideas, connections that are being ignored, connections that could be made. - collisions of cultures, of millenials and gen Xs, expansions by connections. - exploring innovation as a result of collisions.7 l Rhizome

RHIZOME IS LOOKINGFOR CONTRIBUTORS Are you an entrepreneur that loves to write, or would you like to venture into writing for a publication?Would you like to see your art or photography on the cover of the magazine? If you are interested in becoming an occassional or full time contributor please visit our website to see upcoming issue topics, guidelines and to submit pieces for review.www.rhizomemagazine.com 8 l Rhizome

The Bridge Cowork Space+ Media Lab YYCWelcome to the Media Lab, a creator studio for podcasters,YouTubers, voice over artists and more.We help you as a creator take your work from concept to finished productthrough studio space, pre/post production assistance and classes to expand your knowledge base.The studio is currently equipped with a single person audio booth, a green screen area,a “living room” setup video area, and computers for post production.Memberships come with perks, from different discount levels on hour blocks purchased,special events, free or discounted classes, advance scheduling and more.Visit the site for memberships,pricing info, and upcoming classes.Coming soon - large enclosed video stage for multiple person video or audio [email protected] l medialabyyc.com l 403 984 9055 300 718 8th Ave SW l Calgary, AB l T2P 1H3

Stop the Struggle:Your Kick-Ass Marketing Starts Here!You’re passionate about your business and you KNOW it’s a great idea, butpeople just aren’t buying. It’s disheartening, frustrating, and stressful. It doesn’thave to be like this.There is a simple way to improve your results.You need someone to lead you through the steps to define your business ina truly unique way. To help you develop a message that resonates with yourpotential clients so strongly that they can’t wait to purchase what you offer.In just three sessionsYou will get the hands-on guidance you need, to create a kick-ass marketingstrategy, from marketing experts who have taken struggling businesses anddeveloped strategies that have made millions.In Session One, You will Learn: In Session Three, You will Learn:• The biggest mistake businesses make resulting in useless • Marketing tactics to support your specific business marketing efforts • The platforms that will best serve your marketing• Why people nickle and dime you to death initiatives• The basics for a great marketing strategy • A list of strategic partner potentials you can approach• Position your company in an exclusive niche earning for mutual support and referrals more money • A LinkedIn contact strategy with swipe copy • Handy swipe files to make marketing easierIn Session Two, You will Learn: • How-to sheets to help you build white papers, case• fully understand your target avatar studies and more!• Understand what makes them tick• Determine their pain points Additionally, once you complete the program you will receive:• Discover why they buy your product • 99 ways to generate leads• how to craft messages they actually want to hear • A copy of the e-book Marketing with ImpactThis hands on help is regularly sold to businesses individually for $5000.00Through a special arrangement with The Bridge Coworking, the experts at Bottom Line Marketing will make this same information available to you in a small group setting (maximum 12) for $1497.00 + gst Early Bird Registration Discount Register, and make payment before March 31, 2018 Pay only $997 +gst

exploring Calgary ExploringNorthern Hills Community Northern Hills Connect By Cathrina Torres Northern Hills Connect doesn’t just aim to be success- “Northern Hills Connect (NHC) is a group ful on their own, but rather they want to empower each of neighb ours on a mis- individual in their community. This newly established orga- nization aims to eliminate the indifference not just in their s ion to create s ustain- community but in the world. ab le s ocial enterp ris es NHC is looking for people who are not only interested that with making a profit but also has the heart for helping cultivate a cultu re of others and serving the greater good. b elong ing and By helping local businesses, they are also helping on connection in the North- growing the city’s economy. Once businesses utilize the use of the natural resource or products of their city, they ern Hills will be able to make the circulation of their economy fast. C o m mu nity . ” Imagine yourself being part of a solution to expand economic opportunities to reduce or eliminate poverty. How is it possible? Northern Hills Community is partners with different busi- nesses in the city. With this growing network, you11 l Rhizome

will be able to work hand in hand with the experienced Photos from Northern Hills Connect websiteentrepreneurs and have a chance to pick their brainsand apply it in your own business.Sanya Chaudhry and Phil Lozano, founders of NorthernHills Connect, also host industry events for Northen Hillsresidents to showcase their business ideas and networkthemselves.Last September 2017, North Hills Connect hosted theirfirst pitch night -- a social networking event whereresidents of the North Hills community have the opportu-nity to pitch their ideas for business. Eight residents intotal pitch their amazing ideas. The event a hugesuccess!NHC recently just launched their “1 Year, 1 Business” -- Anew initiative that plans to bring one Northern Hill basedsocial enterprise business to launch this year and 4 moresocial enterprise businesses in the next 4 years. 12 l Rhizome

exploring Calgary Exploring Edmonton Trail There’s a little hidden gem of a few blocks on Edmonton Trail NW, between 8th Ave and, roughly 4th Ave NW, that holds some pretty cool places. It is packed with food joints. Almost every other door is an unique eatery. The Rhizome crew wanted to talk about some of our fave spots along that stretch. We aren’t food critics, so take it with a grain of salt. These are just our opinions .. with the occa- sional addition of an online review of comment. By Lina Huffman Graphic by Taylor Bateson13 l Rhizome

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I have my absolute fave breakfast food, huevos rancheros and I’m always sad when my go to breakfast places take it off their menu. So needless to say I was ecstatic to see that Diner Deluxe has it on theirs. And it’s delish. Same with their breakfast parfait if you’re into sweet things for breakfast. www.dinerdeluxe.com/ TAQUERIA EL CHARRITO There is no shortage of places to eat on this little stretch of Edmonton Trail and if you’re in the mood for tacos this is the place to go. That’s all. Tacos. Hold on while I stuff my face. CHIN WHISKEY Providing the finest hair and grooming services for men in Calgary, Chin Whis- key assures that every gentleman that passes through its doors is met with the highest attention to detail, with our barbers taking the utmost pride in their craft. Just as a masterful bartender mixing premium drinks, the Chin whiskey barbers will be sure to surpass all our expectations. Now, I’m not a man but I’ve seen some tight haircuts come out of there so I recommend it. And it’s a cool space inside. https://www.chinwhiskey.com/15 l Rhizome

APERITIVO The name originates from the Latin verb ‘aperire ’which means ‘to open’, the idea that drinks opens or stimulates your apetite. Antonio Benedetto Carpano, the creator of vermouth, invented Aperi- tizo. In Italy, Aperitizo drinks are accompanied with snacks. This is a simple idea and a very social and functional way of meeting up with friends and hav- ing a cocktail. It is similar to going out for tapas or Happy Hour. One person on the intranets said “So happy this place opened in Calgary! Authentic Italian cuisine at a very good price! Fresh pastas, pizza and great appies! Love the Arancini! Also has a great cocktail/Aperitivo list, just like they make them in Italy! Must try a espresso or even the a grappa or amaro from there extensive list! “ And I agree. Even my Nona would agree ... I think... www.ss106.ca/PARLOUR TATTOOHow about a little tattoo after your tacos or breakfast parfait? Greatplace and great artists.“I have bee tattooed in lots of shops throughout Alberta. ... This ismy Favorite. I have been tattooed by 2 of the 3 artists in this shop....1000% satisfied with the finished product, and the experience I hadthere.”parlourtattoostudio.net/ 16 l Rhizome

THIFTY PRINCESS The inside is pink and they occassionally have had Chintz china in their store. That’s enough for me most days. Some of my fave pairs of shoes are from here as well. However not only are they a great spot to find amazing consignment pieces, but they have a giving back side as well through their Consignment for a Cause program. http://thriftyprincess.ca/ BOOGIE’S BURGERS If you’re looking for a long term burger romance this is the place. I drool every time I think of their burgers. And their shakes .... to die for. And they were so nice to my little when we were there with her, which is a huge plus for us when looking for places to go with small children! Two huge thumbs up all around from us. And the intranets too. boogiesburgers.com/17 l Rhizome

entrepreneurshipHow to be EverythingExploring the multipotentialite in youI’m sure you’ve been asked the question, “what do an interview with Ernest Barbaricyou want to be when you grow up?”. This questionmay have first reared its head when you were just the By Lina Huffmanage of four, or five.When you were in high school the Graphic by Taylor Batesonquestion might have been, “What major will you pickin college?”. Ernest Barbaric, creator of Podsummit, Podcaster, Digital Marketing Consultant and Speaker is someone who identi- fies himself as a multipotentialite and was kind enough to shares his ideas and personal experience on the matter with Rhizome.In presupposing we all must fit into one, prede- Q: How did you realize that you are a multipotentialitetermined job category, it serves to undermine our or polymath?chance of realizing of all we can be and forces them A: “I started by looking at who’s successful, how they’veto believe their choices are limited. been able to do it, etc., and it seems that most people who are successful are able to focus on one thing and just doThere are so many people who have struggled to that one thing really well. That’s what they become knownfind and devote themselves to one life passion. It is for and then life is awesome. So, I was trying to figure outthen easy to see how discouraging this search can how to do that. Probably for the last 2 or three years.become as time passes and they can’t find their onetrue calling. Wouldn’t it be better if people came to I’ve never been able to come up with an answer of some-know that it is ok to have multiple interests and to thing that combined all of the things that I’m interested inpursue them. Emilie Wapnick sheds light on this situa- into this one, magical unicorn career, job, or business.tion, and those who identify with a “multipotentialite”mindset, in her book, How to be Everything. That’s where I came across this word, its called polymath. 18 l Rhizome

Polymath means, being a master at a few other things Even though she tries to clarify here that there are dif-like Leonardo da Vinci and Michelangelo – some of ferent mentalities it’s still ok to be in the grey, until youthose other Renaissance artists. So, I started identifying figure something out that works for you.with that. I went through all the exercises and there were twoThat lead me to this book, “How to be everything”. In that I identified with; the Group Hog, and the other wasit the author presents the idea that there are people creating a collection of businesses or jobs (the Slashthat are like this, and that it is ok, so you don’t have to Approach). I went through the exercises and I camebe specialized. There are also different ways to deal up with a whole page of new business ideas, so thatwith it. So, to me, being a multipotentialite, or polymath, wasn’t very helpful for me, it introduced more confusionor someone who has multiple interests means that – but it was still good.you’re more of an interesting person.” For myself I felt lost, I didn’t know what I wanted to do.Q: What are your interests and what are some of Part of that was because I didn’t know what to do nextthe positive aspects of being a multipotentialite? like what really called me. If it was this thing, could IA: “I’ve dabbled in motorcycle building. Painting – wa- follow it unto the end? I wasn’t sure – it was part of thetercolours, and Sumi-e, which is a traditional Japanese reason why I really didn’t do much in terms of aggres-style of painting. Then sketching, calligraphy, paper, sively going after projects and that type of stuff.”fountain pens and straight razors. Woodworking andfurniture building. Sales, marketing, website building, Q: Emilie Wapnick from, “How to be Everything”,graphic design, audio and video production. So, its talks about the multipotentialite superpowers, doall of these different things that have lead me down you relate to any?a path of obsession. I’ve also done mixed martial arts, A: “Idea synthesis was a very important one for me.and soccer. I read a book called “5 minds for the future”, which talked about what kind of personality and skill set thatYou are able to connect with people more easily. You would help people thrive through the coming years ascan throw a multipotentialite in almost any environment things rapidly change. The idea synthesis was one ofand they’ll find something in common with the person those. A skill where you’re able to bring together twothey’re talking to and I think that’s a really cool asset to very different ideas, concepts, or industries and com-have.” bine them into a new thing. For example, for me, being in marketing I’m able to see what hotels do and thenQ: How do you react when people ask you what how to apply that to a small business selling chairs.you do for a living?A: “It’s a mental shortcut to be able to label someone You can bring interesting innovation to different indus-as somebody, with something and when you’re unable tries. Since these types of folks generally have differentto label somebody, as something, that creates a lot types of skill sets. Let’s say that your job or business wasof issues. It’s part of the struggle of someone who has sewing and all the sudden that business goes under,multiple interests, capabilities and skill sets. You almost you still have many skill sets you can leverage to dohave to splinter yourself into 5 different people. something else.That’s the hardest thing, when someone asks me; “What There are lots of things to fall back on as long as youdo you do?”. I’ve started answering “I don’t know”, or I’ll have a resilient mindset, it makes it easier to navigatestart listing random things. One of the other things I run rocky waters because you have so many different skills.”into is, I (actually) don’t even know. The book, “How tobe Everything”, gives you permission not know and that Q: You believe there more opportunities availableit is good. to people with multiple skill sets in the future?19 l Rhizome

A: “The challenges are Automation, AI, robotics, soft- for a little while, then you adapt to them and then youware all these different things are going to enable take them for granted. I realised that 5 years into mydifferent productivity streamlining in companies. For business where I started looking at what was importantexample, if I’m able to use software rather than using an to me that it was time.accountant. AI rather than using an industry of people.Lawyers are on the chopping block when it comes to At that point, I restructured my business so that I couldAI. spend more time with my mom before she passed away. That was a huge gift that I would not have been ableThere are a lot of these kind of things that are com- to do in any other way. It was easy for me to say thating down the pipe so people have to learn how to I don’t want those material things because they’re notbe adaptable in order to navigate the next chapter important because I’ve had these things but when Iof their lives. If you were a taxi driver for 20 years then wanted them was when they were important. ThoseUber starts coming in starts taking some of your income were the things I wanted and what I thought I reallythen maybe you’ll become an Uber driver. Now Uber needed, its only until afterwards that I realised no. With-is testing out AI-driven cars. Well, then what? There’s out having the experience and the context to knowan advantage to having a varied skill set and always how that feels – you can read about it but it doesn’timproving yourself to give yourself a better chance of feel real until you experience it. Its an important lessonadapting and doing more and better things. you learn later in life.”In oil and gas, you have people who have done field Q: Where does money, meaning, and variety fall?work for 20 or 30 years – someone who is in their late What is your priority and how do you want to com-40’s, 50’s or 60’s even, they don’t think that they can bine those three in your life?change. I think its that mindset that really makes a big A: “I’ve done a lot of research into meaningful work.difference whether you are going to take on whatever I’ve interviewed hundreds of people. I started to pullwork. The technology that is out there, you can take insights out of that research. So, where does money,advantage of it but you still need to adapt.” meaning, and variety come in? I think that money is important because at the end of the day you do haveQ: In the book, Wapnick says its about life design responsibilities to pay for.and not career planning. A life where you have noregrets on your death bed. Do you apply this way You’ll also realise that you must sacrifice certain wantsof thinking in your life? to be able to meet your needs. I might want to be aA: “For me, that is how I approach a lot of my busi- famous painter but the reality is no one will want to buynesses. About 5 years into building it, I realised that I any of my paintings from me to pay my mortgage. May-was chasing after money and that wasn’t really what I be they will eventually but in this point in time I can’t.wanted. I had goals that I wanted to meet. There are certain realities you that have to be faced. With a multiple skill set, you can transition this mindset.I had goals that I wanted to meet. It was only then that For example, maybe me painting wouldn’t work but meI realized that wasn’t the thing that gave me any hap- teaching others to paint might be a good idea, orpiness. I could buy all the things but they didn’t give me maybe arranging a painting trip to combine painting,lasting happiness. At one point, I had three cars, two travel, groups and it’s also entrepreneurial.motorcycles, we just bought a house and had went onthis backpacking trip to Costa Rica. Then we realised There are different ways to spin all these skill sets intohaving three cars was a dumb idea. I just wanted them cool and interesting ideas. When you have that it givesso I went and bought them. you the flexibility to do that. The other important point is that it might change over the years. To say that 3 yearsIn stoicism, there’s an idea of hedonistic adaptation down the road maybe this isn’t lucrative or doesn’t feelwhere all the things you can buy will make you happy meaningful anymore and then to be ok with changing 20 l Rhizome

again – to evolve into something else.” podcast guy, I don’t want to be known as that. There’s no money in it. I like it buts it not my calling.Q: Have you done your Perfect Day exercise? I am now playing with some language that will allow meA: “I’ve done some of that work on my own just because to be ok with my position. I’m trying to cut it down to oneit was a random idea that popped out. I’ve done it sentence. It comes down to minimum marketing – my ap-for this book, then there was also another point that proach to it is systemising it and cutting it down to thewas interesting that she suggested which was to have bone. It’s also designing these unique learning experienc-multiple versions of your best day. You could have es for professional development – conferences, retreats orday A and B – they’re both equally good. It felt great courses. If I can put those two phrases into a sentence forwhen I tried it. It felt like almost coming out of this anxiety when someone asks me, “What do you do?”, I’m happy tointo more just being happy with things – it was a great answer. At this point in time, I feel like its what I needed.”experience. Q: Any other resources you’ve come across?If I’m looking for a camera, I want the best camera, or A: “Having a 5-minute thing that you do in the morningif I’m shopping for a lens, I want the best lens. If you and then having a 5-minute in the evening that is struc-compare this multiple version too, “The best day” – if for tured in a way that lets you reflect and improve, it alsoexample you miss having the best coffee at 9:00 am frames up your day in the morning – its a great exercise.it can screw your whole day up, that’s why if you havemultiple versions you can go now to plan B.” Another interesting exercise that is good for anyone to do comes from, “Finding Your Unique Ability”, StrategicQ: The Work Model, which one works best for you? Coach. It allows you to figure out what your unique abilityA: “Its fluid and changes as you mature – hopefully. As is. There’s an exercise where you email a bunch of youryou go through different life seasons, I think we shift from peers, co-workers, clients with a specific question andone mood to another as well. Like when you have a then they reply to you with what they think your uniquekid, your life is more limited, so you can’t do 15 other ability is. You can hear back things about you that youthings throughout all day. You might need to shift your don’t notice. If something comes naturally to you, if youwork mode that fits into this model. Circumstances understand math to the point you think its easy and don’tchange when you lose the Einstein job, then you can understand how others don’t, other people find that ex-shift into the slash model. It is a good point that you tremely valuable even though you might not. Understand-can shift, you should shift and you can adapt to what- ing that you have that raw talent and that there is valueever works for you at the time.” is a huge asset to self-awareness.” Q: How did the book and this entire journey of you Q: Are there any projects in the future that you might growing - finding that you are a multipotentialite want to share? – how does this affect your life and the happiness A: “PodSummit is happening in May in Edmonton. If it goes around who you are? well it probably will go to Vancouver next year and then A: “I still have a lot of questions and I still don’t know rotate back to Calgary. I did it last year to see if anyone what the right answer is. I think that it’s given me better would show up, that was the big question. When people questions to ask. For me it’s like a constant collection of started buying tickets then it was really happening. Then data to add. After going through the exercises, I had a we sold out of tickets and I was like, “ok, this might be the little more clarity. Then going through, “Designing Your one and only time we do this”. The feedback was that Life” book, has given me a different kind of ideas. As it wasn’t the best thing to say to the crowd but to me, it an entrepreneur and a multipontentialite, you have to was a test to see if I could do it, I didn’t intend to build be consistent for what you stand for and what people this annual thing because it was a project. The way that know you for. I have experienced this as being the “so- I would like to operate is to just do random projects. The cial media guy” or “the digital marketing guy”. Now I’m way that the world operates is to have something that doing this podcast and I’m becoming known as the repeats. This was a good learning experience.21 l Rhizome

Calgary jellyCOME JELLY WITH US! A FREE EVENT We meet every second and fourth monday of every month meet other entrepreneurs in the city experience coworking wITHOUT commitment register for the next event www.calgaryjelly.com 22 l Rhizome

entrepreneurship 3 Steps to: Overcome YourVideo Jitters

3 Steps to: Overcome your VideoVideo is one of the most powerfulmedi- Jittersums of communicating your message inthe social media and online world, but By Steena Marieperforming authentically on video isn’t askill most of us are born with. We’rebreaking down why you're still scared asshit to hit record and “GO LIVE.”How long do you spend looking at that big red Step 1: What creates nerves is disowning your power… find approva l within first.record or “Go Live” button before your livestream? Fiveminutes? Fifteen? Thirty? When you look outside yourself for approval, you start a vicious cycle that paralyzes inspired action. YouInternally you beat yourself up with self-doubt: “Am I can’t possibly know what other people’s reaction willreally going to do this? Is anyone going to show up? be to your content and teachings. In fact, even if youShould I do it now? No, no, no…. okay now! Nope. KNEW it was going to be positive – you would still stallUgh!!!” out before “taking the stage” on video if you hadn’t taken this step of reclaiming your personal power.Putting your message out into the world can be abso-lutely nerve wrecking. Putting your face in front of an The fact is, most audiences are much kinder and moreaudience as well? This approaches terrifying for most forgiving than you think. Definitely more kind and forgiv-people. We’re used to thinking of public speaking ing than you are to yourself! When you feel those(which video is a form of) as absolutely wretched. We’re butterflies take up residence in your gut, your palms getsupposed to be nervous, fearful, and just plain hate sweaty, and your brain goes haywire – take a momentspeaking in front of others. However, I promise – you can to get present and just allow that feeling. Yes, allow itlearn to LOVE getting in front of the camera to share and experience it. Notice it. Let it flow through.your wisdom, teaching, and business services/productswith others. The way to take your power back and ignite a deep sense of confidence lies in choosing to approve ofPerforming on video authentically is where it’s at! yourself. I see a lot of shame come up around this suggestion for many of my coaching clients. They don’tMaster these three steps and you’ll never do the want to appear prideful or arrogant. They want tofive-minute finger hover again. In fact, you’ll have your seem “humble.” The thing is, false humility is just shame inlivestream or video DONE in the time that you used to disguise. If you’re in love with what you’re teaching, yourwobble before even hitting record! audience is that much more inclined to be as well. 24 l Rhizome

Case in point: I loathed history until I had one of the Step 3: Realize that you’re not a one-hit wonder.most animated, excited, enthusiastic history teachersever. She showed me why history mattered and made it The magic of video and livestreaming doesn’t lie in thatinteresting and entertaining. She won me over. one video that’s going to go viral (this is such an elusive goal anyway). You’ll find the magic of videoThree ways to own your power before hopping on and livestreaming in consistently showing up and goingvideo are to: at it again. If you go back and look at videos I record- ed a year or two years ago in my business… you’ll be • Choose to like yourself… to really like yourself. watching an entirely different woman than the one • Choose to fall in loooooove with your own you’ll see today. content – let it be fun and lighten up a bit! The clarity of my message has grown by leaps and • Get obsessed and excited about what you bounds, I’m more comfortable with being on camera, and the way I show up has an entirely different energy. have to share – show your audience why they You don’t have to be a one-hit wonder or an overnight should be obsessed too. sensation… the magic is in the practice and perfec- tion of the craft.When you release your fear of judgement from othersand value yourself instead, you’ve laid the foundation Commit to going live or recording a video at leastfor confident, courageous speaking on video. once a week to start, and build up from there. When you feel resistance, return to these steps and rememberStep 2: Know what you’re going to say… no one – your audience wants to see YOU the way you’d showcares if you’re looking at your notes! up at a coffee shop in an intimate chat with a friend. Authentic, open, and simply enjoying yourself as muchWhile I don’t recommend reading things point blank on as they are.a video, no one will complain if you’re glancing at yournotes occasionally! BIO: Steena Marie Brown’s journey has gone from good-little-girl to Sexual Empowerment Coach forAs you practice video and livestreaming, your contentwill come more easily and you’ll need less pre-planning. women and their men. This required a deep release ofWhen you start out, though, it’s better to be prepared fear, shame, perfectionism, and self-sabotagingand know what you’re going to cover in a video thanfeel panicked in the middle of your recording because patterns. Training to become a birth doula...and heryou forgot what your third point was. healing path through marriage, motherhood, and entrepreneurship...taught Steena the art of sacred,Simply writing down the three ideas/steps you want tocover in a video, as well as your call to action aligned, sexy success on her own terms which she nowlink/prompt can help smooth transition bumps. Your call teaches in her own work.to action (CTA) can be easy to forget especially ifyou’re new to selling on video. Selling can be directingpeople to an email opt-in, asking them to share yourvideo, or prompting them to sign up for one of yourofferings.Showing up packs a punch when you remember thatthe people showing up DO love you and want to knowwhere they can find MORE of your work. Tell them – veryspecifically – where to go next, provide a link, and don’tuse more than ONE CTA in each video/livestream.25 l Rhizome

feature business Rae Dunphy Aromatics essential oil purveyor Interview by Lina HuffmanLong before aromatheraphy, herbalism or naturopathy was a thing in Calgary, Rae Dunphy was already makinga name for herself with Earth Harvest, a natural food shop that she operated in the 70’s.Having trained with the likes of Kurt Schnaubelt, a Munich born chemist turned aromatherapy evagelist, MarcelLavabre, an aromatherapist consultant, and Dr. Daniel Renoel, an MD that has been working in the field ofaromatherapy since 1977, Rae was very well known and respected in the aromatherapy world in Calgary andabroad.While Rae unfortunately passed away in 2013, her memorylives on in her daughter Laine, who if you didn’t know any betteris a walking replica of her mum (pictures on pages 27 & 28),and through the business that was passed on to her family, RaeDunphy Aromatics.I was introduced to Laine through a mutual friend, and I washonoured to have her bring me into the space the businessoccupies and talk to me about her mum’s legacy.The space the business currently occupies is a new space,however Rae’s legacy can still be felt throughout.An impressive book collection graces a tall shelf behind Laine’s Earth Harvest cr. 1978desk in the office and beautiful vintage bottles line the shelvesin many a room. Antiques that were found in Earth Harvest nowfind a special place on shelving, and a beautiful floral chan-delier is sitting on the ground waiting to be hung.Laine and I spoke of many things, and while I consider myself atthe very least a decent homesteader with a fair bit of knowl- Their current lines hold the same oils as always,edge about medical properties and the likes, her knowledge and includes a cleaning line plus a line for theblew me out of the water. littles that will be launched in the near future.You can hear her pride at having absorbed all this knowledgefrom her mother, not passed on in any other way than years of If you want to keep up with Rae Dunphy Aromat- ics, you can do so on their FB and Instagrambonding over bottles, and brews, and distillers. page @raedunphyaromatics or on their websiteWalking through the facility, both in the house and the adjoin- www.raedunphy.caing garage that holds so much goofies I really didn’t want toever leave, was like walking through a field filled with everyflower and fragrance under the sun. The smells were unbeliev-able! In an amazing way. 26 l Rhizome

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Going on a retreat gives you the opportunity to build strong connections and networks with like-minded entrepreneurs from your home and a new country as well.29 l Rhizome

social impactImpact Travel By Tatiana TeevensWhy You Should Consider a Business Retreat write a major portion off! This is also a great personalEntrepreneur retreats are rapidly growing in popular- development opportunity as well. We know that inity. They are usually designed for entrepreneurs to order to have success in business we must always bemeet and travel with other business owners to network growing and learning. Retreats give you the opportu-and grow their business in a tropical setting. There nity to learn from experts in business in keynote settingsare many business and personal growth retreats out as well as to learn about the struggles and successes ofthere but what is the value of networking and build-ing relationships if you don’t share the same values? the other business owners on your tour as well. You also get toChose a retreat that is targeting a group of business explore a new culture and way of life! We know how much valueowners that share your values. Going on a retreat and growth is gained through travel, and while you are on yourgives you the opportunity to build strong connections retreat, you get to learn and spend time with locals and learnand networks with like-minded entrepreneurs from your about how they live and experience their way of life as well!home and a new country as well. Depending on the retreat you choose you may also have the opportunity learn about the amazing local wildlife as well.What about the time commitment?We know that being in business, networking is an Finding the right retreat for youinvaluable activity, that we have to do for our busi- We recommend choosing a retreat that is targetingness to grow. I would argue that as impact entrepre- business owners that share your values. If you are aneurs it is even more crucial. We are not only focused social impact entrepreneur, choose a retreat that ison profit but our triple bottom line as well. We know in line with your values. Adventure With Purpose is athat connecting and supporting those who share our tour agency that exists to grow the responsible tourismvalues is crucial to our success. Networking at events movement, and show travellers how we can empoweronce a month can build relationships but we know and support every place we visit. The Impact Entrepre-that it can take months to build trust and turn rela- neur Escape is designed to bring together businesstionships into referrals, colleagues, and sales. Time is owners who share their values. The escape is guidedsomething we would all like more of and that is why by local guides and on everyday tour, travellers join,team building and networking at retreats is so valu- they will have a group tour guide as well as a guideable. Instead of taking months to meet and network from the village they are visiting. AWP is passionatewith 20 people, you do it in 7 days. Spending a week about supporting every village they visit, and that islearning, sharing ideas, networking, and travelling with their philosophy. Travellers will take a cooking lessona group of business owners that share your values, with locals, and learn about the rich culture that existscan save you months of your time and be a game in Mexico (where the tour is based). Teaching touristschanger for your business. about traditions like cooking and sewing in the Yu- catan can help to keep the culture alive in a rapidlyWhy retreats are important modernizing country. They also choose locally ownedAs business owners, we can often feel isolated. This is accommodations. Whatever your mission and vision area great way to give yourself a break and be able to for your company, make sure the retreat you join is in line with those values, and consider joining one! Treat yourself and your business to a business retreat, you will both benefit. 30 l Rhizome

Impact Entrepren Are you an impact driven entrepreneur that wants to make as much impact with your travelling as with your business? Then join us in Tulum, Mexico for a 7 day retreat that mixes socially responsible tourism with sun, sand and like minded people.Day 1 • Arrive before dinner, dinner and Tequila & TalkDay 2 • Explore Tulum, dinner and present your businessDay 3 • Snorkel with sea turtles , dinner and get a keynotespeach from local entrepreneur on team retentionDay 4 • Morning yoga, afternoon shopping & team build-ing activity after dinnerDay 5 • Visit Valladolid colonial city & take a cooking classwith the local womenDay 6 • A full day of relaxing!Day 7 • Goodbye breakfast & departure after lunch *possible itinerary, activities vary by seasonTravel dates coming up in May and November of 2018, and FPlease contact us at [email protected] or 1 (86with any questions, to book your spot or to come to an Info

neur Escape February 2019 66) 200-9319 night.

social impact Making Calgary a Social Enterprise City introducing the Alberta Spring chapter brought by Intonovus and The Bridge By Hope Yi As an entrepreneur, the path you’ve chosen can be lonely and difficult. Even more so when you are a social entre- preneur who is committed to making the world a better place through your business. That’s why, Spring is excited to be partnering with INTONOVUS Canada to bring impactful entrepreneurs in the city together, provide you with key resources and create a community that will support your growth and success while creating meaningful and valuable connections. Meet Spring Spring is using business as a force for good to empower social impact leaders with the know-how, network and sup- port needed to build a better business. Our mission is to make impact entrepreneurship mainstream. We offer Leaders Roundtables, facilitated peer learning circles focused on impact leaders of post launch busi- nesses, subject matter workshop with topics ranging from incubation to launch, funding and overall business strategy and also work on ecosystem development in various cities around the globe. We see great potential in Calgary and in partnering with local organizations, hope to bring our vision of a better world through entrepreneurship to all the inspiring and growing impact businesses there. Spring by the numbers Spring is THE global community for purpose-driven leaders. Here’s how we’ve helped our members and alumni over the years:33 l Rhizome

30+ cities, 650+ alumni, 280+ companies created, 310+ jobs created across 13 different industries, $12 millionraised over 30 companies since 2015.INTONOVUS CanadaINTONOVUS Canada is a federally registered not for profit operating as a social enterprise. They support cross-sector social and economic development by partnering with businesses, entrepreneurs, not for profits, charities, socialenterprises, and other cooperatives and collectives across Canada to develop and grow the reach and impact ofsocial action innovations by sharing and mobilizing time, money, resources, energy, talents, and best practices to helpeach other.As part of INTONOVUS’ mandate and mission, one of their major initiatives is the launch of an incubator/accelerator+(a future Impact Hub candidate) that engages the social impact community, fosters a culture of entrepreneurship, andpromotes, supports and develops socially conscious businesses.Their goal is to provide direct opportunities for entrepreneurs to get hands-on experience with other socially mindedentrepreneurs (and early stage businesses) via co-works space, business and social innovation courses, events, andprogramming to foster and promote businesses that do not maximize only profits as their mission: businesses that scaleeconomic and social profits e.g. benefit corporations.Shared Mission“The quickly growing market of impact-driven entrepreneurs can be found in cities, towns, and villages throughoutCanada. By collaborating, we can achieve scale together in ways we could not achieve singly. Both of our mis-sions support entrepreneurs to grow and scale and using our combined networks we can introduce entrepreneurs toeducational, funding, and strategic and foreign partners that they would likely have trouble finding on their own.” - LoriFarley, INTONOVUSAs both Spring and INTONOVUS support entrepreneurs in startup businesses to develop from pico, to micro, to small,then medium size enterprises and beyond, we contribute to well-paying, sustainable jobs of the 21st-century – goodbusinesses make good money, solving some of society’s pressing problems along the way.The FutureWe need to embrace, celebrate, understand, optimize and grow the economic and social resources we are alreadyblessed with. Rather than just trying to engineer economic diversification, how can we take a lead towards creatingclarity and certainty in business policies that can attract entrepreneurs and help existing businesses prosper? We be-lieve we are creating opportunities to enable individual entrepreneurs and small businesses to do what they do best– create value, innovate and help build the local, national, and global commercial and social economies.Calgary has one of the youngest, most educated, and most skilled workforces in the world. How do we support mov-ing to renewed prosperity through entrepreneurial growth? We do it by breaking silos, shrinking egos, sector mashing,and growing the CULTURE of innovation and entrepreneurship. Calgary is filled with entrepreneurs and innovators, withthe character and community they need to put their mark on not only our city, but also the world.If you are an entrepreneur based in Calgary, visit us at http://spring.is and http://intonovus.ca/ to learn more aboutthe programs and workshops coming up and get a head start on all the exciting opportunities that are going to beoffered in the region! 34 l Rhizome

social impact\"I wanted to come up with a waythat we can represent not only Calgarybut the communities in Calgary as well\" - Connor Curran, Local Laundry

Local LaundryAPPAREL THAT BUILDS COMMUNITY By Cathrina Torres & photograph by Colin & Grace Salt of @saltco Local Laundry is a clothing company based in Calgary. The owners Connor Curran and Dustin Paisley are not only making awesome shirts and gears, they’re alsoon a mission to raise $1 million dollars to Canadian charities. Their goal is to be world’s best company in building community.Q: What inspired you to start Local Laundry? Q: Is the concept of giving back to community a part of yourConnor: “I started Local Laundry in April 2015. original plan?My wife and I were traveling around Europe and Sweden Connor: “From the very beginning, it's always been a part ofand people always ask us where we're from. We’d say what we wanted to do. Our original initial idea was to donatewe’re from Calgary in Canada, and no one over in a dollar for every shirt. Then it evolved to 10% of our profitsEurope really ever heard of Calgary. I was really jealous going to local charities and into us hosting volunteer events. It'sof other places in Canada that had clothing to represent built into everything that we do. Our mission statement is wewhere they came from. I thought, how come Calgary want to be the world’s best company in building community.”doesn't have any sort of clothing that can really representthe city and what it’s all about? I wanted to come up with Q: Do you have plans to expand to other cities or provinces?a way that we can represent not only Calgary but the Connor: “We have a few collections for Toronto, Edmonton,communities in Calgary as well. Red Deer and Lethbridge. Our goal is to really expand all over Canada. So we want to get into Vancouver, Montreal, Halifax.So I did what any idiot millennial does; I went on Google We want to be Canada's brand of community. How we want toand I searched ‘how to make a t-shirt company’ then I do that is by expanding our Canada line, expanding what wewatched a YouTube video, and within two days I had an call the Local collection which is going to be Local Laundrye-commerce website. I started when I was still studying in branded gears. So instead of having just YYC, YEG or YYZ, weSweden… just sort of grew it organically. Then I came back want to have one brand that can really be Canada’s brand.and I met my business partner, Dustin Paisley, he helped turnit into a real company and we've just been rolling ever We’ve also been reaching out to photographers, artists andsince. I was able to quit my job in July, and go with this small businesses in different cities to collaborate and feature.”full-time.”Q: How would you describe the aesthetic of the brand? Q: Any news you want to share with us?Connor: “We have three simple design rules… Anytime we Connor: “The big news is making that transition to Made income up with new designs or copy or anything visual, it has Canada. It's going to be a long and slow process transitioning allto be clean, crisp and simple. We didn't want to make of our stuff that isn’t locally sourced. But over the next 6 to12graphic t-shirts that have a lot of intricate designs. We months, we're hoping by Christmas, it will be 100% Made inwanted to keep things nice and simple because Calgary Canada. Right now we're just coming up with a transition plan andcan mean so much to so many different people. We want to we're trying to figure out what it's going to look like.try and represent a little bit of everything and as manyindividuals and communities as we could. The more intricate The reality is that the prices will go up; things are going to getand detailed you make your aesthetic the more niche you're more expensive. But I’m telling people why they should be payinggoing to be making. We wanted something that's on trend more, why they should buy better material, better clothes andand fashionable but at the same time, timeless.” buying less. It helps reduce our carbon footprint.” “BUY BETTER, BUY LESS” 36 l Rhizome

coworking coworking Coworking Past, Present - Future- Going back to go forwardGOING BACK TO GO FORWARD - THE STATE OF COWORKING IN 2017 AND BEYOND By David Botwick-RiesCoworking has grown steadily since its inception in 2006 and is no longer a passing fad or trend - how can spaces stay true to the roots of the movement and continue to innovate, connect, and collaborate? It all started on August 9th, 2005. The co- self. Fast forward 12 years, and the coworking working spaces that many of us call home to movement has grown exponentially, and the today - complete with vibrant communities, original vision of a work community of inde- tech-enabled workspaces, pots of fresh cof- pendent spirits is well on its way to making a fee, entrepreneurial programming, and all the social impact and having a positive effect on intangibles - began as a simple pilot project people’s lives. By the end of 2017, nearly 1.2 with a few card tables and a membership million people worldwide will have worked in a limited to five early adopters. The original flyer coworking space. (http://www.deskmag.com/en/ read: “Tired of working from coffee shops every the-complete-2017-cowo rking-forecast-more- day? Miss community and structure in your work than-one-million-people-work-from-14000-co- life? Try Coworking!” This call to freelancers, working-spaces-s) Not only that, but coworking remote workers, and independent professionals spaces have essentially doubled every single was put out by San Francisco’s Brad Neuberg, year (!) since 2006 - as there were a mere 70 who himself was an independent developer spaces between 2006-2009 and there were who was craving the social interaction of com- 10,000 by the time the calendar hit January munity but without the standardized structure 1st, 2016 - with the number projected to reach of a corporate job - he had an inkling that just over 26,000 in 2020. (http://www.smallbi- you could work for yourself, but not by your- zlabs.com/2016/08/coworking-forecast-44-mil-37 l Rhizome

lion-members-in-2020.html) Additionally, members to the values of ‘Openness’, ‘Community’, and ‘Acces-have reported a productivity increase of 75% and an sibility’, as coworkers are able to travel freely betweenincome increase of 38% since working in a coworking different spaces and receive reciprocal access justspace, demonstrating that both quantity and quality by the virtue that they are a member at a space backare part of the rise of coworking around the world. home. Just like the other facets of the coworking experi- So inevitably the question is, what’s next? Does ence, this visa program fosters collaboration, con-coworking simply continue to grow like gangbusters nection, and interaction by individuals who otherwiseuntil the bubble bursts? Has it become a glorified real would probably never have met or been able to cre-estate opportunity in a downward market full of office ate a potential friendship, partnership, or project. Thisvacancy? I would submit that it’s time to reconnect also allows for alliances to exist between space own-with the original coworking roots and dust off the cob- ers and community managers, helping debunk the mythwebs of the information-rich yet underused foundation of competition among coworking spaces and continu-of resources founded in 2006 by Neuberg and com- ing to remove the barriers that inhibit entrepreneurialpany. So what does this mean exactly? First and fore- growth and business corridors. And this brings me tomost, coworking was never meant to be just “rented this article today - published in a coworking magazineoffice space.” It was always intended to be a dy- headed by one of the sister spaces for the space Inamic community with shared values and interests, built manage in Edmonton, a space that’s part of a citywide The five core values: Openess, coworking alliance in Calgary, and both of us participants in the Collaboration, Community, International Coworking Visa Program. It is beyond exciting to be Sustainability and Accessibility. able to develop relationships with coworking enthusiasts across Canada, ranging from the micro-level community in our ownfor the creatives, programmers, writers, and doers who backyard to the macro-level impact throughout our nation andjust needed a home away from home - whether that beyond.was an office, a desk, or a chair for the afternoon. Thisis why the initial group of coworking leaders “adopted Everything I am doing as the Community Managera set of five core values that collectively epitomize of Homestead Coworking is nothing “new” per say, itwhat coworking is about.” (http://blog.coworking.com/ is merely harkening back to the roots of where this allcore-values/) The values are as follows: Openness, began back in California, and taking the underusedCollaboration, Community, Sustainability, and Ac- tools that are simply waiting for us to pick up and utilizecessibility, five pillars that truly define the day-to-day - the core values and the visa program to name a few.experiences in countless coworking spaces regardless Coworking has limitless potential, both in its social influ-of size, business model, country, etc. - it comes down ence and its entrepreneurial application, and I think itto the people and how they interact with each other, would benefit us all to remember where we came fromnot just the amenities and the features. New space before we continue the next steps of our coworkingowners and community managers should be encour- journey. It’s certainly time to innovate and experiment,aged to connect with these values and embody let’s just not forget our roots.them, not necessarily in any official centralized manner,but with intention to honor the past, just as a brand-spanking-new pizzeria should know the history of pizzaand the artisanal origins of the process before puttingtheir own unique modern spin on it. In addition to the core values, another resource 38 l Rhizomethat deserves to be paid homage to and simulta-neously taken to the next level is the InternationalCoworking Visa Program. Launched around the sametime as the Coworking Wiki and Coworking GoogleGroups, the visa program is most certainly connected

coworking The Hidden Costs of Your Home Office By Jess Huffman39 l Rhizome

I remember starting out in my Coaching prac- No person is an island complete unto him/tice excited that I could work from my own home. herselfSetting up in an large, unused bedroom on theground floor seemed perfect. Coworking wasn’t Almost everything is easier when you’re doing itan option then but, if it had been, I wouldn’t have with others and starting a business is no different.taken it. After all, my home office wouldn’t cost me While the coworking option wasn’t available whenan extra penny and would give me a brand new I set up my first home office, it is now and cowork-tax write off. It was financially brilliant and when ing space provides a remedy to the isolation thatadding to that the ability to work on my own comes with setting up a new business. Providing aschedule, without wasting hours and gas on a ready made support network where both strugglescommute, a home was a simple no brainer. and successes, are shared, serendipitous collisions occur and friendships can form.I’m happy to report to you that all of that - every-thing I anticipated - went exactly as I imagined It turns out that isolation is a serious problem forit would. Unfortunately, as time passed I realized humans. Our brains are, actually, wired for socialthat there was a great deal I hadn’t considered. interaction and suffer when it’s missing. As Rachel Jordan states in her article, Coworking - A CureWhen shall we three meet again?… Where for Startup Isolation, published on 2017, “Studiesthe place? Upon the Heath… show that not only does solitude reduce produc- tivity and problem solving abilities, it also affectsFinding a good place to meet is not a new chal- your social skills, your physical and, even, mentallenge. Working from a home office, however, made health.” Basically, prolonged isolation damagesit much more difficult. I may have had a great us on just about every level. Even introverts, it turnshome office, but in the meeting room department out.I was, literally, homeless. Casual meetings overcoffee were fine, but how does one coach in a Business is people, not numbers…busy Starbucks? Sensitive information on laptopscreens, or disclosed in conversation, was all to Numbers measure business, so they are important.easily overheard or visible to curious strangers. It People interacting with people to solve problemswasn’t, and just couldn’t be made, into a profes- and fulfill needs is business. Getting together withsional experience. other Freelancers, Solo-preneurs and Founders is the “stuff” of business. Grinding away in front ofHome Office plus; spending more time with your computer, alone in your home office, is not.family…, right? On average, home office users report a 30% increase in their business, after regularly using aSurprise. It isn’t all roses on the “time with the family” coworking space, in conjunction with their homefront, either. Sure, you are there for more “memora- office. They also report increased productivity.ble moments”, but you are also in the direct pathof interruptions, in every form. Timothy Golden, an We are social animals. We are at our best inter-associate professor at Rensselaer Polytechnic In- acting with others, and yes, Introverts, too! Don’tstitute, who studies telecommuting, stated in 2014 neglect your health, or the health of your business.that a home office, “can intensify existing work and Get out of that home office, regularly.family conflict rather than alleviate it, because thestress we leave behind, when we work away fromhome, is suddenly staring us in the face at all times. 40 l Rhizome

Join us for Paper heARTS the 1st annual fundraiser for Brown Bagging 4 Calgary’s Kids May 25th 2018 6 - 9 pm at The Bridge Cowork Space The night includes a reception with nitro infused coffee from PressedOh and kombucha from Wild Tea, a special speaker from the professional Arts community, youth art from all around Calgary’s schools, served by BB4CK, and silent auction with proceeds going to BB4CK. To get involved or to purchase tickets please visit www.thebridgeco.works/bb4ck/41 | Rhizome

fashion/art 42 l Rhizome Fashion,an Emotional Expression By Jill Smolkin When we get dressed, whether it be first thing in the morning or for that special event, what do we always say, “What do I feel like wearing?”. Have you ever thought about what your clothes represent? Are they representing who you are? Do they tell the world who you are in this moment or maybe they tell a story of how you are feeling?  Have you heard the saying, “You wear your heart on your sleeve!” Do you think that’s a good thing or a bad thing? I ask these questions not to put pressure on you to wear what everyone thinks you should wear – but to help you come back to the true meaning of Fashion! When we look back on history its possible to pinpoint what period it is by looking at what people are wearing – whether we look at military uniforms, fashion trends, sports attire or even wedding garments. A knight in his shining armour, adorned with his helmet and sword strapped upon his waist immedi- ately makes you think of medieval times. Or when you see flared pant legs, psychedelic flower prints and platform shoes the only thing that comes to mind is the hippie style of the 70’s. continued on the next page

Clothing can also distinguish where someone lives. If We are now able to 3D print shoes and even smallsomeone is wearing a parka, that demonstrates that samples of fabric.the person lives someplace cold, perhaps Russiaor Canada. If someone was wearing a bathing suit We can even make clothing faster now, but is thistheir location would be somewhere that is warm and truly a good thing? Why are we making clothessunny. more disposable? If clothes are express who we are, does that mean we think we, ourselves, areFashion can also be dangerous. In the past people disposable?have been murdered for what they wore. Just inMarch of 2017 Raudha Athif, a model who was also  Go on a little journey with me: You open your clos-studying to become a doctor was found hanging et door and hanging there is an array of t-shirts, allin her dorm room. Raudha was a 21-year-old Muslim the same style and colour, but on the front of eachMaldivian woman, who had just made the cover of those t-shirts is a picture or word illustrating an emo-Vogue India 5 months prior to her death. Authorities tion.  You go through the choices and pick out thehave a strong belief that this was staged to look one that speaks perfectly on how you are feelinglike a suicide. Extremists would call her style of cloth- that day – happy, sad, frustrated, overjoyed, angrying as, ‘immodest’ and ‘un-Islamic’, even though she or alone. Would you go out into the world with thisstill wore a veil to cover her face as a college dress displayed on your chest? No? Newsflash – you docode policy. this already, maybe just not as blatant.Fashion has always had its controversial moments We wear what we feel, don’t believe me? Next timeas trends changed throughout the ages – it wasn’t you get dressed notice what you say, “I want some-always about looking good, it was also about emo- thing comfy today” or perhaps the way you combtional expression. Flappers were the young women through your closet looking for something to wear. I’llof the roaring 20’s, they expressed how much they say it again – we wear what we feel! disdained acceptable behaviour by how they woreshort dresses, drank, smoked, danced and voted. So, if clothes express our emotions, then wouldn’tThe Black Panther Party led a social political move- you want to take care of those expressions? Youment that not only fought for rights but influenced a don’t like it when someone treats you badly, so whyrallying cry for people who didn’t look like the ‘Euro- would you treat yourself badly? This fast fashionpean standards of beauty’ – to love the skin you’re movement is an example of us treating ourselvesin and to rock your natural hair. With this mindset, the badly by allowing companies to produce clothingBlack Panther Party had an image to portray them- as cheaply as possible with no ethical consider-selves as unified and could not be intimidated by ation. You deserve better! You deserve to knowany foe. They wore black leather and black berets. where and how your expressions (aka clothing) areThe power dressing of the late 70’s and 80’s was made. You deserve to understand how compa-the style of what women wore in the predominately nies are sourcing fabric. You deserve transparencymale work force. High shoulder pads in a men’s style when labels claim that they are, “Made in Canada”.tailored suite combined with knee-length skirts and You deserve to treat yourself better with love.sometimes a pearl necklace captured this trademarklook. This look enabled women in a work environment Fashion is expresses emotion and it’s an expressionto look confident but also retain a feminine and of self - it’s an expression on self-Love.sophisticated appearance.The intertwining of past era’s and technology is agreat influence of todays fashion. We’ve advancedin areas of fabric and fiber development.43 | Rhizome

coworkingcommunitycreated art 44 l Rhizome

fashion/artcoworkingcommunitycreated artBy Jacob Huffman For decades, we have seen Within the RVR project, as the artworks find them-corporations build world class art collections, but what selves across the city on transit ads and billboards,does a corporate art collection look like for a co-work- Averns chosen topic of mental wellness provides theing space. universali-ty for everyone to find a connection with an artwork. Averns often quotes Heather Stewart inBy the time of reading this, you might have already seen saying “There are two types of people in this world—artworks from “Recognition… Validation… Reas-surance those who have mental illness and those at risk ofArt + Mental Wellness” appearing around Calgary. mental illness”, illustrat-ing that regardless of howEvolving from the Experiments in Public Art exhibition, at we might define ourselves, or experience ourselves,ACAD’s Illingworth Kerr Gallery (IKG), in which the public everybody has mental health.was invited to vote on an array of public art proposals,Recognition... Validation... Reas-surance Art + Mental As a co-working community, would it not be enticing,Wellness is a social practice public art project facilitat- and an expression of Dick Averns’ “Recognition…ed by University of Calgary professor, and internationally Validation… Reassurance Art + Mental Wellness”exhibiting artist, Dick Averns. if our corporate art collections were our own art? Should a wall, or even just a section of a wall, inDirected to non-artists the vast majority of the artworks a co-working space be reserved for it’s membershave come from individuals without any arts training; but artworks? It is a community building.the accessibility of the mediums and workshop processhas ensured remarkable quality. The art making process While not everyone considers themselves an art-can be helpful for people exploring their mental-state, ists, Dick Averns projects reminds us that all it takesand helpful in expressing feelings that are difficult to to create something is a little time and the rightcommunicate verbally. environ-ment. Seeing our own artworks on the wall tells us that our creations are recognized and, byOrganizing art workshops in different communities across extension, so are we. It tells us that we have beenthe city, Averns helps direct participants in creating col- listened to, and seeing other artworks gives us anlages, drawings, and text-based artworks in response to opportunity to listen to them finding validation inhis research question, a framework for mental wellness?” common concerns.Concluding the work-shop, participants have the op-portunity to donate their artworks to be included within a Averns project is specific to mental health, but co-pop-up exhibition. They will also be considered for inclu- workers have mental health too, and a positive mindsion in a large-scale display on transit stop posters, bus set goes a long way in developing a productiveand train panels, and billboards across Calgary. work environment.

“How do you “ create a framework for mental wellness?Research conducted in Britain showed that we can beup to 12% more productive after watching stand-upcomedy. While some of us might feel more comfortableopening up than others, there is a great deal of uni-versal experiences within our business community thatonce shared, can give everyone a sense of validation,allowing even silent spectators to join in the wealth of Using Dick Averns formula of exhibiting outsider art inour progressive new art collection. an effort to speak to, and through, the community ourTraditionally, corporate art collections have served coworking spaces can be our collectors. Aside from theto bolster the prestige of the CEO to clients, rather mental health benefits illustrated by, “Recogni-tion…than assist in creating a positive work environments. Validation… Reassurance + Mental Wellness”, in ex-Cowork-ing spaces have the unique opportunity to hibiting a collection of their own art, coworkers expresshave com-pletely member driven art collections, and their individuality and the chance to flex their creativeto experiment with the idea and display of corporate muscles to clients. Mediums such as collage and/or text-collections. based art are very accessible, the medi-ums expound creativity while requiring little technical skill. The acces- sibility of these mediums democratize them. Making them perfect for this kind of corporate collection, ensuring that any member can contribute and shine. 46 l Rhizome

food/culture Then And Now The journey to develop a social impact app interview by Lina Huffman47 l Rhizome

Every year, Technovation, a project ofthe non-profit, Irridescent (http://irides-centlearning.org) invites teams of girls tolearn, and apply, the skills needed to solvereal-world problems through technology.In 2017, the Technovation Regional Chal-lenge was won by a team of girls whocrafted a Social Impact App around al-leviating food waste. As one of the judges,I was really interested in getting backtogether with the girls “UniteYYC” to learnmore about their journey to the podiumand their activities over the last year.First ever pitch at UofC 48 l Rhizome

Lina : Please introduce yourselves and your venture.UniteYYC: We are a group of highschool girls that want to be the change for food waste starting in Calgary. Veyra,the lead in programming currently in her 12th year of high-school. Leanne the communications and graphic designer,started in grade 12 and is currently in her first year of university. Traneice is the PR and business developer and is ingrade 11. Donnattella the UI/UX designer, is also in grade 11. However, despite our specific roles in the team, we stilltouch upon other elements and work together overall, in all aspects. Our partnership with Leftovers foundation wasthe start of our app development; the convenient and mobile app automates the flow of excess food through volun-teers to pick up and deliver to those in need.Lina :Can you tell me a little of your story? How did you come up with the idea for the app and how longyou’ve been working on it?UniteYYC: It all started in January of 2017 with a global all girls competition, Technovation, which encourages younggirls to develop and market an app within 4 months. Since half of our team are from a developing country, we want todo something that is close to our hearts. We want to be able to solve a problem that not only occurs in one place,but also, globally. Food waste is not only in Canada, it happens around the world. We have been working on it forabout a year now. Our team, Unite, had an an amazing opportunity to partner up with the Leftovers foundation, ourinitial idea for the competition paralleled closely to Leftovers, so it seemed like a match to continue our journey withthem. Within the 4 months of the competition, we were able to develop a functional app, as well as a business plan.After the competition, we realized how inspiring our story is to other high school students, especially young women,which encouraged us to develop the app further by adding new features and make it more refined. We are still de-veloping it now, to make sure we offer the best product for aspiring philanthropists!Lina :What is your relationship with Our trip to WestJetLourdes, the Founder of Leftovers, andhow did the conversation start aroundthe partnership?UniteYYC: We got together with Lourdeswhen one of our amazing mentors net-worked us to her. As mentioned, we foundout that Leftovers paralleled closely to ourinitial idea. Lourdes was stoked to witnesssuch inspiring girls to take on the challengeof developing an app. It seemed that whatwe were doing hit home for Lourdes, be-cause our goals were so much alike. Notonly that, but for us, Lourdes has becomeone of the people that we aspire to be.49 l Rhizome