FACEBOOK - new

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2 Goal Setting The same information we received from the Instagram booklet applies for Facebook and Facebook live. Our external software integrates into your Facebook business account. This enables us to manage and oversee all of your ad campaigns, for both Instagram and Facebook, using one platform. Our 3 Main Goals: 1. Own market share attention of CrossFit Fans in your geographical area. (Community Engagement) 2. Educate qualified prospects around the benefits / show public that CrossFit isn’t intimidating. (Brand Awareness) 3. Continuously refine our lead generation systems and soft-wares. (Sales/Lead Generation) CrossFit Marketing Department

3 Navigating Adverts Types of ad Campaigns 1.Lead ads 2.Dynamic ads 3. Customer Thank you ads 3.Existing customer new product/service ads 4.New traffic generation ads Retargeting, also known as remarketing, is a form of online advertising that helps us keep your brand in front of the prospects that have already showed interest in you. We track the consumer data to retain them as part of your warm market. Lead Generation Department CrossFit Marketing Department

4 Marketing is no longer about broadcasting, it is now focused solely on direct to consumer offers. We don’t want 200 random leads that are full of tire kickers and people taking advantage of an offer with no intent to becoming a committed member. It’s all about the offer + Data direction Custom direct offers win over generic offers. We use the consumer data collected to create custom qualified audiences for niche offers. “We need our prospects to know our offer was built just for them” Niche: Example: Target mothers with dogs that live within 7km of your gym with a dog related story engagement offer. Competition advert campaign. Prospects tag your gym with a story of their dog to enter to win. No limits on contest entries. Winner gets xxxx. Generic: 2 week free trial targeted at anyone in your city. Niche: “University buddy bundle and save” lead gen campaign – target woman, university students, student athletes, ages 18-32, history of taking advantage of online offers As a member of the CrossFit Marketing Department, these offers are ultimately up to you and we will build custom landing pages for any ideas you may want to pursue. This being said we will always consult on the best known systems being used by our other CrossFit Businesses across North America. Interactive Automation CrossFit Marketing Department

5 Social media is simply interactive media. Successful businesses build and strengthen relationships every single day by engaging and involving their prospects. Find out what your prospects want using automated interactions! Benchmark Your Facebook Page A must-have for any social media report! Compare your Page to your competitors or other successful pages on key metrics, such as engagement rate and total interactions. CrossFit Marketing Department