Startup of the year 2021

STARTUP 2021 OF THE YEAR The CEO Story 1 INDIA | WWW.THECEOSTORY.IN | AUGUST 2021

INDIA | WWW.THECEOSTORY.IN | AUGUST 2021 2 The CEO Story

The CEO Story 3 INDIA | WWW.THECEOSTORY.IN | AUGUST 2021

Where innovations say it all... Vol-2|Special Edition|August 2021 The CEO Story Magazine is extremely pleased to release its first Start-up Editorial Head of the Year 2021 edition for August month, dispensing some new-fangled Abhishek Kumar Dubey entrepreneurial insights via its enticing as well as engaging content. We well-acknowledge that an entrepreneurial journey has a fair share of ups Editorial Team and downs, or speaking of its as a roller coaster ride would kind of do Indranil Roy | Kajal Dobhal justice to it, ergo, business fraternity should leave no stone unturned to Ashwathy nair | Avishek Singh recognize the hard work, dedication, innovations, leadership, business values, etc. of the emerging entrepreneurs. This most-awaited edition is a Business Head way to recognize the significance of start-ups in the overall development Ashish kumar of our economy. Driving the markets with innovation and competition, Corporate Team start-ups have been the ‘instigators’ of ameliorated products and Vikas kumar| Komal Verma services that eventually benefit society only. Hence, start-ups that are Priyanka Gupta | Kazim Barati agile, efficient, flexible, versatile and a lot more are the key focus area to Co-ordinator spotlight for this edition. Sunaina Gupta Data Research & Analysis Moreover, this exceptional issue has a collective of your favourite Satyam Tiwari | Sachin sections that are enriched with some stimulating content to boost your Rahul Kumar | Akshat Thakur entrepreneurial spirits. A mix of some enticing success stories where the Finance Team triumphs of each company have been spotlighted excitingly to establish Gourav Singhal better engagement between the publication and the readers. So, look into Circulation Team our extraordinary picks from the business community, that have been Sonia Tiwari flagging their names in their respective space while inspiring the aspiring Creative Director entrepreneurs as well as the business space with their optimism, insights, Ashutosh Ojha leadership, values and a lot more. Creative Team Rajat Pathak | Chandan Sharma For the cover page, we found the vignette of Luxury Ride to be a worthy Reena Kumari | Sakshi Negi mention that should be featured at the forefront. Influential business Legal Affairs philosophy and discerning leadership could make a huge difference Mukesh Kumar for any venture in the pre-owned luxury car industry; and ‘Luxury Human Resources Ride’ is a paragon to justify this statement. Today, it owns a stature of Nivedita Basu being India’s Fastest Growing Tech-Enabled Pre-Owned, multi-brand Digital Marketing Manager luxury car provider owing to its innovative competence. In an exclusive Kartikeyan Gururani conversation with the co-founders— Sumit Garg and Dhianu Das, we conversed about every aspect of their exemplary venture, and formulated Corporate Office this spectacular read as an motivation booster for our global readership. 502, DDA 2, District Centre, Janakpuri, Thus, relish this fascinating read loaded with illuminating content New Delhi - 110058 on rainy days while sipping your tea or coffee. We are certain that the Ph. 011-41065208 inclusion of some informative articles will keep you glued to this e-zine Email: [email protected] for long hours. The CEO Story believes that it is doing justice to its We are also available on: mission to seek and publish triumph tales of discerning leaders, energetic doers, pioneers, etc. while providing motivational insights on a variety of The CEO Story subjects. Let us know how are we doing with your precious feedbacks! And last but not least, our country foresees the 3rd wave of the Covid-19 pandemic in August; thereby, discard any careless attitude and be a sensible citizen by following the precautionary guidelines by our government. Kajal Dobhal Editor | The CEO Story INDIA | WWW.THECEOSTORY.IN | AUGUST 2021 4

The CEO Story 5 INDIA | WWW.THECEOSTORY.IN | AUGUST 2021

CONTENT Cover Story Luxury Ride Success Story 10 The single-window destination to consider for 18 CP Gurnani The Chief Executive your dream luxury car Officer and Managing Director of Tech Mahindra that a lot of moms face after delivery, How To Stop Your So how often would you say you which reduces their insecurities and hours wondering about somethi Mind from Wanderingworldly-wise nutritionists, she combined a product that was born out of pure is committed to wonder about d you tend to worry about a pile o that learning towards making nutrition authenticity and powered by a genuine are experiencing time stress. In s course, this isn’t how you are su boosts their confidence too. easierBCaMnd| Aennajonyt Kaubmlearfor fellow mothers desire to help solve a common pain point. So how can we stop our minds f This set the foundation for everything be beneficial in some way. Howe sters MEET JHOOMER SINHA - MOM, everywhere. that Hea believes in and gave them the remains malleable throughout ad that they are MENTOR, FOUNDER AND CEO AT strength and faith to continue on this are the 3 steps, which you can ap HEA BOOSTERS AN INFLUENTIAL CAUSE Hea Boosters began its inspiring journey “This pandemic has been an undeniable journey. Track your wonder mind in 2020 and was founded by Jhoomer Sinha, reminder of our mortality as humans. who is the current CEO of the company. An It’s scary how quickly a random statistic ENVISIONING A VIBRANT FUTURE Our mind easily gets distracted. alumnus of the prestigious Indian Institute morphs into something deeper and much a new study from Microsoft crop of Management, Ahmedabad (IIM-A), she more personal; like a 60-year-old with HHlhtrswpfisahoetaaakeeaarasnerwaashsnxtdioVtwAHyHVaf,rmhcalg1ieeneaeiegnrNaei0umcteoicupgdvtitesan,honmvth0nrtiEedinftkbogsnoctce0cookVmodc.eeannv0ihaoocieE,tiibeciaeb2amtageztnfedToNe’dl0hcoleslisssmhoo2MtssuTaestoiiiup1pthelFnarztnnthelfrehcarecUaaaw.ic.eocdtuca(ttbtcLqahrcesAhCuietVitemosoorustee.dmJf.ThuntrrsminiaIOhevlTiafnOpdmnlaeo.untapteiUhoicshBs,ttiltnhkiafhyetnoRed&utigniiaeamshngttsdoNtNisyirnesti,xflahisjsCaEssldewoanafetemlommiYiionugiilgrifonoiidslses-emtriboaLfedthfhtnlunw,conaefmEzapagpoteyhluluetDesMorh(ihyrrpaenoegMnneooeesolmhvBvslcdrhdvkdrcosfhDaa.eeaYesoaeioeubinnrensvrsRwrmrtacsTihddgyo1)eei&stl.saEn.eomejoCreBesFnkesHbonoonhirvtNnuutcihahnggOeVnlegdhuodCeiitffannenRiibnrtnkgtAo)hlttaeThee2tabtSceeem0rnrhsxa1idhbnpn6shaapg,esMannfrauovia,kcrenreei.nHcmndhecRsgeoawwwssctagmwilaevtaisociaarnrekrttltirhohieonnanuowfftejnaoiianeiehent’otoetalngdtean,rdnhdhvdrstaaedonmgiaeeueikkdshgoeetselricrt,l..aeialnt,tedidoymenyi.orrlopasblegigiIfawendfstageveyaeasywotntaobgniboooticd,feuo’annyuawsaiyunegystrnbst,oibgStaeeheTitdt?oiohtdremhmumhsmnnenuoueaaTnehoorrtoeciae.pnaivjlvdcaainsmtnuwonypuWkskrehtdidiedtbge,oeedyneoirltahncfetineoniootaaerhsaloeilahoeniovrdbxesciylinnptotsaentpteon’easlsjnaIsitesitdmurgruloottsdtashodmaortestntaiieigac/hrultmssaevbtmaeletiaeds9eyhndofoantiecebeaosi enjoyed an illustrious decade-long career comorbidities seamlessly transforming that spanned across prestigious venture into your best friend’s father or your favourite aunt.” capital firms such as RPSG Ventures, Covid-19 reaffirmed the position Hea HOTFOOT TECHNOLOGY SOLUTIONS PVT LTDAcumen and Accenture before she started Hea. An expert at early-stage investments in health tech devices, chains of clinics, and nce to free Boosters had long held that health comes hey will first, and was responsible for the direction e-time” that Hea fina.lly took as a com. pany right in kely to be a consumer products, she has led investment the beginning. Their initial product lineup Easing the Hurdles of Lending and Borrowing Throughdeals for eminent brands like MCaffeine, R SINHA and Skinkraft. She has a tremendous was slated to cater to a woman’s emotional be alTl-ecochnnsuomloignyg Saonlduhtieolnpss mwoams sshoauptebdyfrom idea to structure.a“reOa.ur shares prou health and build her confidence, but the simpildifeyainwg athsetovitcarlepatreocaespsloaftfboarlmancthedat improves the borrowing/ User-Friendly Technologiescomprehension of the consumer brand coronavirus changed all of that. They AEnuMStPrBiltVaIteOhRniinoevLdAndeDNikslnbEeoT.gonNStBrdhIreuNsiaocIxinttotxGw,pnwgtmchetaeTehsroebrnHine’y1taesr8tEashn3sites0tdecBadpweteyooU,rahnooDhweannfcherDdiiaiaaltsdeeuImslNtturwhaheeGrooyrbsrrre.sokwoVqo.gikifucStaithoniobtr,eruaestHwsndecuhc&ovgeiunaoelalrdhautanhadilt’denthdcceilhtnuiaotslinilcoeannl gsddeowasc.tuiatCm”h,ree1u“acsnarOsr0tettaennaicmtdeenoreedniigydstnfesrsoteoonrrvtwee1dsi5t,handWthAmdoiraatCasilyhnswoeClaiudbblOfwrteiroeaLoemyeiHnAat,nstikDonhss‘eehtEwMafcorSo space and wields this knowledge, merged discovered, (somewhat to their collective with immense passion and a keen sense horror), that the internet was being used in equal measure to spread panic Hea Boosters Lifestylefor business competently and efficiently and misinformation, as it was to spread WwohuepslndurorlairoksokfegestadoutecsishaptmfiuymesbasaeutlshsoiuocsehrrhoTeenstrha,hoasxaheasbdeirodRoebrteekanhamtnatndutroyekeervatipnehlt.dhsrsiHenethranuogihtgsereeouscmdFltrhoeosoeetlo,hirnkvimentdrsgerad1aosnot6rindc. GSeSvTerraeltuortnhse.rsBTnyuoohaukttaiwr,nvsigtaterhbedrsersaalwkesvfeirslo‘TatmBhneeeducbsshcet.o”snrtLtSoimtseavoetnleidltddieicvMiin awareness and messages on caution and to help Hea gain every advantage it can in India’s highly competitive nutraceutical prevention. When everything under O 20“To win in the Financial Sphe2re4, One needs to adapt toy, sustainable eating e great, are simple to Evolutions and Embrace Technology.’’y, and are exceedingly Hea Boosters Hepling moms be market. by JHhooomwer’tsopesrtsoonpal the sun started being slapped with an “the hifgohuenrdeprhr-&aodp-ChoirEstOaios’snsistalnaatcnlkosecwkdethrvemaliawdwaasdy,olecauvmingent proof of increosmearech. ers haveTfoeucnhdnthoaltowghye sunputerirenhtselrikoe eVistamthinas tC,tDh,eA aanrde practTicoalahaidmnddwreictsohsnncotihsperom.pe,r tahtteireletoaldeaevresthleevhoeursaeg, aendd upon tihnefirrastetrcuhlagecrnsvetheiauocltserratroelnfwajoiplblionsragftnriseeVtfsqoasuicvttepoinoeegtnkobr, rrfbeeoNeadyrkuamoscni,edtddh Zinc to keep you safe from sickness the becoming a mother. No your mind from wanderingimmunity benefit, they felt compelled to anNdhoetrwefirnoDtaaemnfuceriiwaoulasslcypo.uAmbsliapshreeetsdeunlttw,cteoh.ewbWeoeokkistHhbuenfaocphrebpahrcikos priate Hea is driven speak up and educate the public at large experiences of on authentic things, share research to and in the pink of health. stranger to feeling lethargic, experiencing support the same and help them identify “Takaendydoeaudarlintniemi. nSet-aidnyeinfpiggtcuhorniucnrngetdeoeuisrtscwhtahlnlaedtnyignoinugg eovfenthwehebnorrower’s landstacsakps.e, popular TV hair fall, and putting on weight with the things that would help. In the process, • Vitamin deficiencies are the primary they saw themselves pivot as they dived Tptcatdwctohhhonahaaaemaysdyent.snobtsmihYyW•IiiTHbguoetttttaooaegoonresisnouytsurhhicr.oondhtggtfrtrhaiSwuurfohonloeriKsosionperano.acagiatwononnroaHtpHgetiwojdetnnhteorgtrliweehpoqecevtogouaetitrpeaucedewoneehoulg’rtinrlnsropiosnfonmtieteyaensddouitrrtnv.eewitnsraoosgooynSaieRyttdtg’citittcdotbhretociolkotai,hymoeluarTanousoldmoonasgunttr,edmpeacuo’onauo,sytteebiceraodnlcorlinolanehoretdwoiwiepiduarvshstsobtnnCwojsneaeytsraotorcaurr,ososdohnaomikhefbticnnbtnuludet.oliyoeekoo’tenhamusWtgocccdnmeuooglopethobno.oeunhttiniynnpauuHprbmonuersfgvatetnaotSieytindrripoealhimmcnvevotirtyptsull,tscanuueyaedaoliisiaat,ert,nuanlutntsrtouhoa,p,o.irwniidtosailnentnaaidetalnnasorstegsri,auittnta-acnegsi8tbnsagcraad5afsnslnreakcismle+sowcanaevtottthrdsvieeraotoaesehrwimftr.ipebssbrrrtp,troahlplsanieoiknrlntfneoec.dpngsh: epdrsorieiansnfcnegttBsosdpsa.einrHovagnacoaa1Yaatll0toqlluil-fuotuceso0alierneeio1tesectn5ette.,srmdpoanitnciimecutgoeeartsdopaToEpftrbgeouorsrfaaeeeteccpatcccrtaeshuhdhnkehe,aancsrc,eitnrplaonogtoulossBhesudlgopelogoyoeaoysoogasnjfgoutuinuidnhluksryee,tcr, arrival of her firstborn, she spent months headfirst into extensive research and reason behind the overwhelming testing, finally arriving at a product researching and trying different diet that not only contained the right mix of lusive range of products fatigue that all mothers face. Hea ingredients to cater to immunity which formats such as Keto, Intermittent Fasting was the need of the hour, but was also sting formulations of MaxiMUM Energy Boosters are sugar-free, tasted amazing, and could be (IF), Paleo, and in the process became an made available to people directly through Tmaote energy, immunity, hepcaocknesdtawnitthinecnleursgiiozningofmdicigroitniuztartieionntsis launching aesthaveitdicnutrition researcher and label reader, their website and other commercial sites gredients in thoroughly even during the lockdown. ite-sized products like desvueclhopams VenitatsmininD tahned VfiintaamnciniaBl 12s.pace. Solutions alnidke realized that these were all only They received a lot of positive strokes from customers across the country for “prsemely particular (read: avle) about their “No- nsuring that every Hea e-tTrhaensseadcteiloecntsa,blcerestdriatwsbceorrriynfgla, vdoiugrietdal lending, Alternaptaivrteial answers to a much larger problem. anlth, and metabolism, insurancgeumunmdieesrwrrietpinlegniashnd mthoere vairtaemsiingnificantly helping us nhk premixes that help esiwcsoiahasstoomsdfaaisfmsadtwsttiehevwsp•rrpbh-teagroeoearesiaideefulrsrnwi-henenrHpewtornfssMtgwhoteheucnlfergbhifeHhhsarenatepeeeinateuaeeteemxlsrdi-sesrhogo’bfmriycdgaitisrvirtMm,iitvateoefru-exfeoafpodtttniwreonoflesUcirnorreaiscispmtroaeonTiinsditairwMonnactaf.lctteaAcsnihaeienytkic.oTlntnjaithnTctdhyuTnhmfhhnLgcitTelaeeoiaslfiieednad(fyhecpeatfirlfbsasToctgehireemlepasslutonmciiru.ltannnthdellurcdtrr,tauarfAikiodgeieyhyiiccsnbutoanctrsjclierahewduashneoydnisiohAqtatlslenova-cge.oiniilicutonehtpsesmrIBoyvumhCsyenpnponenvtoanotodadiiouraiagsrSaotactncnitimemrichtotenoesneoaggihetnadlasmettnpddldesapihi,uenit.ttrtrmtepsmcpteaiaThotystlnhnabsiainoi–lvreemi,oegnaaosmdshyisslbdhtandiettroeHrseuetuoateriisiptetnmlfrnnoascpwosef)utatardnhhyygkaocesswcfollsoiocoorevnehimrrisysigmrtndeeit’eshsovastpts.ihelremreCaosarioxlg,nyrotsevpiei.tn.neehliedopTgsTreIia,uithtnlhpehp-nhlrdtenraesoeapoictcauvmecperlh,gedeoe.etadbuoci“apwnomghcihoTdarsaoEnettrenoauipkeholehhnouhtvsdatidcsrrnhetlteeibesradnyoaeeeehssnrrttrs.vlgrliseeeyuoiwfserm,oyfttnttsoararuitetseiimmianrh..tlnsrediTeIeaeegoodannhuwrunI.trida,nonIhcsgetIthdhdhyhxtidthaeepstaoserirdeboemwvsotericmoreidkthtinoorosxseemymvgo,knaoecrttceynarehofoIceddnaifnanrgdnriunsuulsoeuguottsetnttsshanrelrrtttoriaiwgrseooettbt,adineofftsotcIidrttteidomnswhokhsto-.isneeeoaersIcedsetsswttdewloowwaoartirhsnetlihddtleed nngs th, provide essential inspire yodurevteealmoptocbaeteligevoeriisneydouprrvoidsiuocnt,s the impedim sdt lactation too. and l•et haRrdewcrourkitainndg ptheresirsitgenhctepdeootphlee, having the right attitude, rest” relevant skills and motivation to stay engaged THOUGHTFU • Take challenges, and not focus only on profits but “Currently overall growth for the next three to four years entrepreneu • The client is the keystone, since products need to be tificial flavours, colours, policies, ac built with a holistic understanding of the client and not Lsugar, soy, gluten and stepping sto on a plunge sattshl,, acrappscuonletsraasnt tdo clinical tablets, • Stay focused at all times, as various challenges arise for ntits delicious gummies a startup, but staying focused aids in the development cse, the brand makes the in increasing the milk production for to be able to benefit from this instead of of necessary solutions going through the same exhausting process good nutrition enticing SETTINGlaTcRtaEtiNngDSmIoNthFeIrNs,TEwChHile the second The strategies and the adroit workforce has earned Hotfoot ms everywhere worthy ASleonlduyitoniougnnvBassgnoaordlowuinsattbinaeitootmrhosnse–stehsxteoiHpltnphfeeseirnaittrmaihsmnMeoecmeaitaifxasnilinbMibotnCeulUsicisrtlMhmeditdu. sistTtPip-rhorteaoeenncytcsgeh’tria,hn,enHpdrolootvfaoindoaetgsgTareeucgthoantmoobtlrahoosteg.ermnIdyt”selves. And that is when Hea was Technology Solutions a robust footing amongst financial ntnr, y. enables pclaiceknatgsetdo ionultitptleerfsoinrgmle-tsheerivrecsoamchpeetstition from ideatioSnhetohas always been passionate about Crne,ITING PRODUCTS executio(na.sIotsppleonsdedintgo plalragtefotrumbsR) aAnPdIDcanalbloews digital onboarnduintrgitionsowhenherpersonalexperiences institutions and loan aggregators. OoMf CSeartvailAcyeddsydnLEaLmnPigcisntaeretr-uinpgex&teCndoinngsusclatlianbgle 2H8otfoEaostinTgetchhe nhuorldolgesyof lending andpnneaaunappmssodollnmifkitongyeimmegmnsisctahmehneespaadcBuvncnorcoogenondonoerdinttssytsashuuytiwuuinlea-cntltbitnrttheniisnonrsegngpo/grraetsocatlaolt.ankkyitaasnihegcnrwtnhgeeeegiit–roufadnphuegulfpeatvarmhmtctooeteh•aahsomlaraeucnkescfrisdeatrueiitsattonhbmmtTcBBlhtehhtlaonataoeoehsyineieisnzrasxiroefcmetzcseirueetiasaaciueraoshdstbptouamenywneftodltrileolavBwoleesiueyaeiahcswomnsrsatipnarbetmyo,dnecnheachdaulsrdyoiddlate-ttanr-ihemecdwihtnnsntfgteodroiotefrcamiasoemnlemnedebrtadpsclemiegdilclsensneerir,eacegngdranpoasrdSniodnicrtnlsHnbapycasctrkiydooiaeiirntemiclpnwofSf(namiageotsrtapdti,tuhsyeMorrailvhuel,lsnopme,tkmeeapcheruol,Hnrtvedtaeeafnslstanfcetoo.imio,diobMDrfgttInoraaotniocailivfartnnyftriuk.lotHnoiaeiaihmASciazssonntlntenegaaymeoCeota.ddgigaptnd)snRiaatgFiedosrhOsDndotonaKeOitclanorwlluceMabbococaoluduluoktwnceodnanrmiordesirtraclancntoceehbarhgiwnndiieilibninednttesiayuggtr,ertstir.iciosOoRhannimtAmmodtfaclweooPaaeennediwosnnrnIscettteDdhwiddtooihadt,frieeescadrrcdansittteoeotnetohitxhtnhicicessoeenrtmspudcp,tatimoimsruosicinsttaotie-aovvph.lneelaeySrrrrriyhtceuctekstaomehlncaemasornsticamttdtrherhuekpdiargelsanegttbwetdelerleaeadsasms,lsaoshktnnhhoeidlgeerfl INTRODUCING EVOLUTIONARY METHODS 22 quality and process solutions technologies.Opposing this apprehension, CEC forges ahead with a completely different and futuristic Hotfoot Technology Solutions’ team of engineers keeps the borrowing through user-frinedlyur of the results. company amended to evolutionary technologies and resources streamlining the entire loan process. Healthto propel operations in an organised manner. From a technical perspective, they have crafted a Low Code or No code platform to ensure a strong degree of adaptability and cost advantages. 30FErnotmryH”a, ofpuwlnacttfioToronma.lMpUesaresripsnecdttaoivnie’n,t thnAeeyedHhatevoaepclutrathftayendyLaidf“aeZteasrtoinyDltaehtae While Working A 9 To 5application, resulting in better accuracy. The team delves into deep R&D to procure robust practices, and instead of keeping up with trends helps it set the trends. nt adpivpirsoioanchsuwpherevreisethsetyhenThohatneodnhlyoclgudusinitdgoe,mionniimztreapdnlesmfoerpnmrtiaontdigouanc,ctbitousntst.hsetrarednegntthteeamn ofHthoetefnogointeerTinegchnology A CULTURE OF LEARNING AND GROWTH re Solutions core vision, to improve customer’s experience in The prospects and trajectory of Hotfoot are anchored by its g GRASPING FROM bTHorErIoNwTEinLgL,EwCTith quicker, simpler and efficient methods. Hotfoot philosophy towards people. Hotfoot Technology Solutions isn’t just a business, it’s a shrine that develops people. They Highly acquainted whitahsthseeivnderuastlryteasntdimitsoandiveasncoinfgctroemndps,lethtienwgorsldalmy-ew-idseafyousnadnecr tions for Vivek N focus on increasing heartcount over headcount; hence prefers shares his cognizancceowmithptlheexapsproirdinugcetnstrleikpreenheoumrs:e loans, which normally takes a week building lives of young talents. Team members are exposed MD & Founder to emerging technologies, which initiates a learning curve at • Most of the start-uinpstshtreuglgelge atocpyerstaoinfttwo tahreea.bsIetnscesooflauwtieolln-sstruacrteunre’dt bounsinlyessremvodoellu. tionizing g The business plantdhoeesfninottaelcwhaysspmaeacneobnluytfigaulrseos,,bluetaadstirnagtegtihc pelacnoauscnerttrayinitnogwalal rds digital 6 The CEO Story • tOhfetemInNitliemsDteosIn,Aessta|arnWt-dduppeWusvtaetWrilneog.oTpbesxmHeermvEeepnCdltaa.ErdyoOepftSfionrTgtsOtthoReaiYcdce.oaImtNiopnl|isoAhf omUthoGreer.UorSgaTniz2a0ti2on1s without me d y. doing an in-depth analysis. This should be undeniably avoided. y • Lack of experienced team or consultants on board – Many young firms doesn’t acquire the st adept workforce for the company. It is imperative to hire proficient employees/consultants/ board members who can contribute to the evolution of the business.

INDOGREEN ENVIRO PVT. LTD. QUALITY REASSURANCE: WE WORK OUT THE VIABILITY OF THE The A DOMINANT PLAYER IN SETTING UP OF WASTE RECYCLING PLANTS PROJECT THAT WE ARE SELLING. stand THE BEST GREEN- The team’s strength has been that of designing solutions work TECH START-UP-2020 that meet the Indian market palette. “We work out the comp viability of the project that we are selling, i.e. we ask our- start Indogreen Enviro Pvt. Ltd. Cuisine selves if we were offered to set up this project, would we set it up for ourselves? If the answers come out positive For e then we offer the project in the market. So we don’t see The ourselves as equipment sellers but as project consultants tiona and solutions providers which meet the Indian viabili- by a ties.” continues Mr. Rahul Shringarpure. men abou Indogreen Enviro has a formalized structure to ensure ner a the quality of services. The company gets the most crit- envir ical components from Europe & the United States and the less critical components are manufactured in India to Simi save costs and make the project more viable. The com- been pany has always been a solution provider than just an day. EPC company. This belief resonates through all their in- al ha teractions with the clients. Integrity and transparency be- to th ing the hallmark, the company not only builds plants for been the clients but also creates long-lasting relationships that the o spell win-win for both. ing. 32 A dominat player in setting up of DIRECTOR’S CORNER: MESSAGE FOR ALL ENTREPRENEURS We h waste recycling plants poss 36 10 Best restaurants in delhi for a luxurious & lao“Dfvfeiosrnihn’tgmlso.oeBkeahflournsghroyrttoculetsa.rnB.eUlinevdeerisntaynodutrhsaetlfthaenrdoaydoutor for th success travels through failure. It is a part and parcel of life. Enjoy the journey. Stay balanced throughout. Don’t in.Th ur mind wanders on a typical day? People spend half of their waking quit yourself. Write your ‘Despite’ story. That is the only of th RAHUL SHRINGARPUREing other than what they’re actually doing in the present. A stressed mind story worth listening to. Leave behind the ‘Entitlement’ different kinds of things. It all boils down to what refers to asDtiimreecsttroesrs. If attitude. You can carve out your destiny provided your The of tasks living on your desk or that you won’t live up to your potential, you learning and action curve go hand in hand. Don’t look for excuses. Failure is the only teacher. Don’t run from pain evolv short, overall, it ruins your productivity and increases your stress level. Of as the land of success is only after the valley of pain and But i Governfamileunrtei.s Astinlldyeltastot fblouutrinshotasletahset…secR- ead,lorceaatidon, sraenadd,grraedauda,lly exipsabned upposed to live your life, right? You want to be your best version. In the new edition ‘The Best Green-tech Start-up of the fervoemr,witohnadsebreincogm? Ae lathnyoeeupgaidhreimt-hi2casi0nb2ethe0en;bsueBesniunteshsaistnwaeowrsladsn.dTCehreionhgnummnianendcmctainnbdrings forward a story of dulthood, and it can Ibne ldevoergagreedeannd EdenvevloiprcoonPcevnttraLtiotndle,vaelsl.eHaerde ing player in the field of PROVIDING ACCESSIBLEpply whenever you hsaveetdtiifnficgultuy pstayainugtfoocmuseadt.ed waste recycling plants with a dom- entrepreneurs get into a startup and have no idea of the The role of process, the attitude, the temperament, the principles of goal setting to make it work. 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patients and not ju2s0t1a8-onRee-ctiomgenaisffeadir,atshu‘Ts,oMpe1d0tramveolsst pro•misMinedgtrCavleealsnstiseincachlesoitscodnwasyitlaolnf Associates atnhdeRcoefmerpratnol yDo.oI constantly keeps insttaorutcuhpwsiitnh tthheepcaotiuentrtyo’keep track of any further compl2a0in1t9s- oSretcoumpptlhiceatfiiornsst IpnodstodTisucrhkairsghe Recyclinflogwploafnptamtieoannrtksce- a mobnetlhiet and any other relaintegdaonr euwndeerralyiinngTydirseorrdecerycthliantgm. ay • NABH Accraednditatoionmrpaekacertivt lead to revised surgery or treatment if needed and pro- the brand a great role in vide full support during the same. • Conducted fwirshticShurcgriecaatleCs a quality care Ttohtehceolmocpaal npyeo Medtravels enables the end user to book treatments, • Introduced fcaicailliatnydofemseocotino compare and choose between doctors, hospitals, wellness consultation. centre, allied practitioner according to location, level & • Actively promote and gene budget, second opinion and post surgery care. masses regarding various m InstaCarrorisks while HoCtfOboMroiPtnATgNeincYhgOnVaoEblRooVguIyEtWStorlauntsiofonrsmadadtiroenssiens the digital gaming in- Apart from that, Medtravels is also actively engaged in • mMeendttsratvoehlselphatvhCeehmcarimetaaatnekydeataGh ments. Mdeudsttrrayv.ePlsl,aoyntoenoiaf twheaslesatdarintegdminedtihcealyveaalrue20t1r6avwelitchomthpea- WWiOthRKtIhNeGcShOaFnTgHeEs CbOeiMnPgAuNnYpredictable, Playtonia never fails conducting Surgical Camps & OPDs in various interna- care and query manageme nykebyasgeodalinofInbduiiald, iins gana NstrAoBnHg -Eascpcroerdtictoedmwmeubn-ibtaysiendIhnedailat.h- toToadkaepept two othrekinnegwsecahmanlegsessl.yW, Mitehdsturadvdeelns ccahraensgfeosr, iatlsl the tional locations to meet unmet medical needs of the peo- TAT between receiving rep A Brazilian Digital Vehicle Marketplace Raises $23 Million In InvestmentUL WORDS FOcRarBeUpDlDaItNfoGrmENwTRhEicPhReEnNaEbUleRsSthe end user to choose doctors, eemmpploloyyeeesscaonmdecdoonwtinuaosuasltyeafmocutosessoortnotuhtetirheovperroabllems ple of that country. same along with a follow odreavneylospomrteonft.cWhainthgetshitshiant amreinmd,aMdeedfrtoramvetlhseecnlsieunrte-sside. 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InstaCarro intends to utilise some of so that we could continue to operate of tha its new funds to take advantage of the The procedure appears to be simple in safely. Instead of having them come to an Antivirus and VPN solutions are at the The merged firm will have offices in both change and “aggressively” grow its its present form. When a consumer sells inspection facility, we started coming to heart of both companies’ services, but Prague and Tempe and will be listed on The d presence in Brazil. their automobile through InstaCarro, their driveway.” there are differences. Avast is known NASDAQ; NortonLifeLock is presently comp the firm visits their home to check the for its free antivirus and computer listed on NASDAQ under the symbol indus Until this year, the company exclusively vehicle, takes over 150 photos, and then Over 90% of the company’s clients now performance software, whereas NLOK. to Dav operated in São Paulo. It began auctions the vehicle through its network choose to do everything digitally. NortonLifeLock specializes in identity Enterp ionpRtehAraeJtfiEiornsStsHhinaVlef iEogfhNtthKaisdAdyTietEaiorS,nAianlNccluitdieisng of over 4,000 dealers throughout Brazil. theft protection. Prior to the Avast merger, subsid Customers receive an offer for their car CampCinTaOs, R&ioCdoe-FJaonuenirdo,eCr uritiba, within 24 hours, according to Cafici, and J Ventures’ John Nordin said his firm was NortonLifeLock had a difficult business pleased by the company’s ability to adapt The merged firm would service 500 history. Previously, the firm was a part of In an Santos, BTrahseiliCaE, GOoSiâtnoiray, Joinville, and InstaCarro pays the customer the same its business model once COVID s7truck, million people, including 40 mIilNliDonIA | WWWSy.TmHaEnCteEc,OwShTiOchRwY.aIsNfo| rAmUeGd UinS1T982202an1d said, “ direct clients, according to the statement. is well known for its Norton antivirus in its Belo Horizonte. day and handles all of the paperwork. and that it is now “growing faster than software. Symantec grew to become soluti ever.” Avast stockholders will have two one of the industry’s top cybersecurity for bo To put things in context, Carvana in the “Because there is no universal consensus

INDIA | WWW.THECEOSTORY.IN | AUGUST 2021 8 The CEO Story

The CEO Story 9 INDIA | WWW.THECEOSTORY.IN | AUGUST 2021

Luxury Ride “ The single-window destination to consider for your dream luxury car Kajal Dobhal | The CEO Story As the pre-owned luxury car dealerships are gradually evolving into thriving business opportunities, there are a plethora of players who are trying their luck in this segment to the best out of it. Now when the buyers being aware enough about their expenses and choices to own the best pre-owned luxury car, rendering true value to their hard-earned money becomes a challenging task for the emerging players. Influential business philosophy and discerning leadership could make a huge difference for any venture in the pre-owned luxury car industry; and ‘Luxury Ride’ is a paragon to justify this statement. ““We’ve got an ideology that’s clear-cut and straightforward; we tend to deliver the very best quality vehicles at the foremost competitive costs, all in an impeccable, truthful, relaxed and pressure-free atmosphere. We’ve got a courteous and friendly team of sales professionals that is dedicated to providing you with the best in class service quality,” quoted the co-founders of this authentic service provider in a virtual conversation with our team. INDIA | WWW.THECEOSTORY.IN | AUGUST 2021 10 The CEO Story

STARTUP 2021 OF THE YEAR COVER STORY The CEO Story Sumit Garg MD & Co-Founder 11 INDIA | WWW.THECEOSTORY.IN | AUGUST 2021

And this cover page highlights the exclusive story of one of the When asked to reveal the vision behind this unique business most reliable companies in the industry that started its journey venture, both the founding members affirmed that it was their way back in 2015. So, take a dip into the pool of the company’s utmost zeal to ensure a business as a one-stop destination that impeccable business portfolio, core values and much more. can assure every possible service related to pre-owned luxury cars under the same roof. And unveiling the vision for their AN OUTLINE OF THE BUSINESS PORTFOLIO brainchild, both the leaders stated that it is aligned to make luxury cars affordable for more and more people while setting Luxury Ride has owned a repute of India’s extraordinary benchmarks in this space. This vision jumpstarts fastest growing tech-enabled pre-owned, multi- their mission to be the market leader here by owning brand luxury car provider. It was set up by a duo maximum ‘market shares’ of the pre-owned luxury car market. of business partners– Sumit Garg and Dhianu Das in 2015 with the motto to offer end-to- end services for pre-owned luxury cars – be it buying, selling, servicing, insurance, roadside assistance to car modification and considerably more. Witnessing thumping growth year after year, Luxury Ride has established its several multi-brand luxury car showrooms across seven North Indian cities– Karnal, Gurugram, New Delhi, Ludhiana, Dehradun, Jaipur, and Chandigarh– via a blend of owned and franchised outlets. Thus far, the establishment has been able to sell over 1000+ luxury cars and also serviced over 10,000 cars. Its pre-owned luxury car portfolio includes some eminent brands like Audi, BMW, Mercedes, Porsche, Volvo, Jaguar, Land Rover, Mini Cooper, and others. At Luxury Ride every car is put through 150 quality tests and it’s the first in India to offer a 15-day buyback guarantee,” claims Sumit. INDIA | WWW.THECEOSTORY.IN | AUGUST 2021 12 The CEO Story

STAYING AHEAD OF THE GAME With the mushrooming growth of the luxury vehicle market, quality has become a key distinguisher to define the exclusiveness and success of a player here. Beyond any doubt, Luxury Ride has proved its forte in the respective space with its high-quality services and solemn promise to authenticity. To keep a check on quality parameters, the company ensures a strict inspection comprising of 150 checkpoints of every car that has to be procured. Passing all these pre-defined parameters are imperative before handing a car to the end-customer, states Dhianu. Furthermore, the company’s robust quality focussed policies are converged on not procuring accidental cars and each vehicle possessed by them have travelled the least km. To commit an enhanced customer experience come true, the teams at Luxury Ride put immense efforts to transform a preowned car into a new looking model, giving it an enticing look as well as style. And what gives them a leading edge in this flourishing market is their cost-efficient car services that are available even at an optimum cost of 9,999/-INR. Rendering the ‘car servicing’ services at such a pocket-friendly cost has amazed most of their clients many a time. GRANTING A VALUE FOR MONEY Team Luxury Ride always goes the extra mile to ensure customer satisfaction in every offering. Apart from keeping the quality of the cars at the forefront, Luxury Ride also provides a 15-day money-back guarantee, premium financing options, best Insurance deals and buyback guarantee for a hassle-free purchasing experience for its customers. Most of the cars at the Luxury Ride showroom are purchased from OEM’s or other authorized showrooms only that speak in favour of their authenticity. From machinery, equipment, scanner or tools, everything in their offered cars is up to the mark of OEM’s standards. Be it technicians or manpower, all are certified from reputed institutions and the hygiene of all the showrooms are well taken care of. ON THAT NOTE, THE FOUNDERS EXPLAIN, “We never compromise on 13 INDIA | WWW.THECEOSTORY.IN | AUGUST 2021 quality. Whenever we sell the car to our new customers, we ensure to make it grand and match up the experience of buying the new luxury car and so far we have maintained a strong list of happy customers and looking to serve more enthusiastically.” “TheCEOStory

Their affordable and exclusive pre-owned luxury car collection includes cars ranging from Rs. 12 lakhs to 2 crores encompassing most premium luxury brands from Audi, BMW, Mercedes, Porsche, Volvo, Jaguar, Lexus, Mini Cooper, Volkswagen & Land Rover to Bentley, Lamborghini and other exotic cars. Undeniably, the service standards set forth by Luxury Ride are quite matchless and commendable where they value every single penny of the customer by returning absolute quality to them. R&D – THE CRUX Both the founding members are avid believers of the power of R&D. They acknowledge its role in the exponential growth witnessed by their venture so far. To reap the maximum benefits out of this segment, Luxury Ride now envisages launching laced showrooms as well as a mobile showroom with all kinds of car accessories. They reckon that R&D has been a key contributor in their marvellous journey so far and the adept team will keep seeking innovative methodologies to expand the business growth and diversify the business operations. LEADERSHIP MANTRA Any corporation cannot make it to greater heights if there is a dearth of insightful leadership. For the duo, their leadership is all about navigating through times of crisis with a cool mind and optimistic attitude. The core management team enriched with some phenomenal brains always plans discusses, evaluates and accesses any situation beforehand. Owing to their thought leadership, they were able to grab eyeballs even amid the unprecedented crisis caused by the global pandemic, leading to a boost in their sales and the launch of new programs. Moreover, their able administration always maintains a motivating environment at the workplace, that the founders believe to be the prime contributor towards a successful venture. To them, it is a major responsibility of the HR of the company to keep its employees motivated in the best possible manner and the HR department of Luxury Ride makes sheer justice to this premise. Given this, the management conducts several motivating sessions and seminars for their employees to allow them to sail through any difficult time seamlessly. INDIA | WWW.THECEOSTORY.IN | AUGUST 2021 14 The CEO Story

GLIMPSES OF MILESTONES AND ACHIEVEMENTS Considering the pace with which Luxury Ride is leaping in its niche domain, they foresee a radiant future ahead. In its outstanding entrepreneurial journey so far, it has crossed several milestones as well as attained many awards from some prominent institutions. Be it receiving an invitation from Rashtrapati Bhawan for a Start-up pitch or bagging Haryana Achiever’s Awards adjudged by CM Manohar Lal Khattar on 10th Feb 2017 or receiving Excellence Award by Cabinet Ministry on 4th April 2017 or becoming a Luxury Brand of India to be enlisted in pre-owned luxury car category in Dubai on 26th August 2017– there are many noteworthy milestones and exemplary achievements ensured by them. Additionally, the iconic leadership of Sumit Garg and Dhianu Das has allowed them to be the recipients of the Young Achiever’s Awards on 5th Sept’17. The list of Luxury Ride’s attainments is pretty lengthy but we have only encompassed the worthy mentions here. And for the future outlooks, they are aligned with their endeavour to cater to a bigger clientele alongside establishing 50 showrooms across India. KEY HIGHLIGHTS Leading Bollywood singer and Luxury Ride brand ambassador- Sukhbhir Singh inaugurated Luxury Ride multi-brand showroom in Gurugram. Expanded across 5,000 sq. feet, the new multi- brand car showroom is located at one of the high-end locality i.e. Golf course road. With this newly launched showroom, Luxury Ride expects to generate additional yearly revenue of 50-60 crore. Customers will be able to choose from an extensive range of brands namely— Audi, BMW, Mercedes, Porsche, Volvo, Jaguar, Land Rover, Mini Cooper and can also avail the car detailing and Nanoceramic coating services here. Commenting on the launch, singer Sukhbir Singh said, “Luxury Ride has been fulfilling the dreams of many Indians who aspire to own luxury cars at an affordable price. Luxury Ride strongly connects with the young and do-it-yourself generation of customers who will experience a warm and connected car buying experience at this new destination. The overall experiences at the showroom will make every customer feel special.” Furthermore, on the launch of the Gurugram showroom, Sumit Garg said, “I am absolutely thrilled about Luxury Ride entering the Gurugram market as it is the perfect fit for us since we have been looking for a dynamic market where there is a great demand for luxury vehicles. This has come at a perfect time and we are all looking forward to an impressive turnover and a great overall experience! We are approximately getting 100 leads a month and are expecting to triple these numbers by the launch of this showroom. Our retail expansion is a part of our plan to become the number one pre-owned luxury cars brand in India, in terms of showroom count, sales, and after-sales services. We look forward to serving our potential customers with utmost service.” A MEMOIR BY THE LUMINARIES TO ENTREPRENEURS “We turned our passion into profession. Also, we would advise all the young entrepreneurs to follow their passion and make it their profession.” The CEO Story 15 INDIA | WWW.THECEOSTORY.IN | AUGUST 2021

INDIA | WWW.THECEOSTORY.IN | AUGUST 2021 16 The CEO Story

SUBSCRIBE Today Follow us on Never Miss Our Editions The CEO Story offers you amazing business stories along with multiple interesting and motivational stories written by our experienced editors. You may grab an opportunity through our special offer : Get 12 Issues by paying just Rs. 1000. I would like to subscribe* The CEO Story for one year at Rs.1000 (12 issues) I am enclosing the Cheque/DD no. ________________________ dated ___________________ of Rs. ________________ of bank ____________________________________ Branch ______________________________________________ drawn in favour of FANZINEINDIA. My Personal mailing details (IN BLOCK LETTERS): NAME ______________________________________________ Company Name ___________________________________ Designation _____________________________________ Address____________________________________________________________________________________________________ ______________________ City _________________________ State ______________________ PIN ____________________ Telephone _______________________________ Email (Required*)___________________________________________ Age in years ________ Experience _______________ Industry ___________________ Education __________________ Your feedback about the magazine ____________________________________________________________________ How did you come to know about The CEO Story? ____________________________________________________ Now you can also subscribe through credit card: visit - http://www.theceostory.in All the payments are accepted in Cheque/DD favouring: FANZINEINDIA, 515 Jyoti shikhar Tower, Janakpuri District Center, new Delhi-1410058 *This offer is valid in India only. Please mention your name and address on the back side of your Cheque/DD. Cancellation and refunds are not allowed. If you have any query, please send us the email to [email protected] or call to 011-41065208. The CEO Story 17 INDIA | WWW.THECEOSTORY.IN | AUGUST 2021

Success Story The Chief Executive Officer and Managing Director of Tech Mahindra Hello Business Connect reader, we are back with another amazing success story. A success story of an accomplished business leader CP Gurnani, who has in many ways led Tech Mahindra’s transformation journey where he contributed significantly to the company’s strategy and philosophy. A life learner and a disrupter are what best describe him. So, without further due, let’s go through his success journey. INTRODUCTION Chan Parkash Gurnani or CP Gurnani is an Indian business leader, philanthropist, and the MD and CEO of Tech Mahindra Limited. As a business leader, he has extensive experience in international business developments, start-ups, turnarounds, joint ventures, mergers, and acquisitions. Cp led Tech Mahinda’s transformation journey, and one of the biggest turnarounds of Indian corporate history was seen in 2003 when Tech Mahindra acquired the Satyam computer services, even Anand Mahindra knew it would take much more than just a change of leadership for Satyam to regain its earlier glory. From 2016 to 2017, CP has also served as a chairman of NASSCOM, it is an Indian non- governmental trade association and advocacy group focused on the IT and BPO Industry. INDIA | WWW.THECEOSTORY.IN | AUGUST 2021 18 The CEO Story

EARLY LIFE AND EDUCATION Chan Parkash Gurnani was born in Neemuch, a small town, Madhya Pradesh on Dec 19, 1958. However, he spent most of his early life in multiple states, Chittorgarh, Kota, and Jaipur, in Rajasthan. As far as his qualification is concerned, CP Gurnani graduated in chemical engineering from the National Institute of Technology, Rourkela, in 1981. He has also been felicitated with an honorary Doctorate from Veer Surendra Sai University of Technology and Sharda University. CAREER CP Gurnani started his early career as a process engineer at JK Synthetics, serving for 3 years. After working for 3 years. Later, Gurnani moved into the technology firm HCL, where he held several leading positions with HCL Hewlett-Packard, HCL Perot System, and Perot Systems for almost 18 years from 1986 – 2004. According to Forbes, CP worked at HCL for 23 years. TECH MAHINDRA AND CEO JOURNEY By the time, his name wasn’t strange at all in the tech industry. In 2004, CP Gurnani joined Tech Mahindra, where initially he was heading the company’s international operations, sales, and marketing. In 2009, Anand Mahindra made an announcement for an accusation of the turnaround of Satyam Computer service, he purchased a major stake, even though he knew it would not be easy. That’s when Mahindra turned to CP Gurnani. He became CEO of the newly-christened Satyam Mahindra (renamed itself). He took the proverbial bull by its horn and played a crucial character in the transformational journey of the Mahindra. This turnaround IT company wasn’t easy for him. At the time, it had an ongoing class-action suit against Satyam. It is easy to get distracted in such a situation. However, he focused on the job. As a result, the company started growing up. Later, CP spearheaded its merger with Tech Mahindra, creating a single entity, now known as the 6th largest Indian IT service. In 2012, Tech Mahindra selected CP Gurnani as an MD (managing director), credited with the turnaround of the scam-hit Mahindra Satyam. PHILANTHROPY WORK CP Gurnani is also a philanthropist who strongly believes educating a child is the best way to grow societies. He is on the board of Tech Mahindra Foundation, launched in 2007, has a motto to help the underprivileged children with 116,00 beneficiaries and counting. CP along with his wife Anita has also founded an NGO “Titilyan”, situated in Noida, spreading smiles and education to around 240 underprivileged children. AWARD & REORGANIZATION Over the course of his career journey, he has won several awards such as The CEO World Award 2018 for his organization’s Wide Reskilling Initiative, in 2019 the best CEO Award in the IT & ITES category by Business Today. CP’s clinical leadership strategies have always been appreciated at multiple platforms over the years. IN 2016, Asia was one global Indian of the year-technology, in 2015, best CEO of the year at the Forbes India leadership award, In 2014, CEO of the Year by Business Standards, In 2013, Data quest IT person of the year, and more. CP is highly active on Social Media Platforms Like Twitter and LinkedIn. The CEO Story 19 INDIA | WWW.THECEOSTORY.IN | AUGUST 2021

STARTUP 2021 OF THE YEAR Hea Boosters Helping moms be the superheroes that they are “Indranil Roy | The CEO Story Most of all, we want our core target audience to free themselves of mom guilt, and know that they will be good mothers even if they get some “me-time” and look after themselves. This goal is likely to be a “ recurring theme for us JHOOMER SINHA CEO Staying healthy has always been to enable healthy, sustainable eating nutrients like Vitamins C, D, A and extremely important and COVID-19 habits. They taste great, are simple to Zinc to keep you safe from sickness has proved that in several ways. consume and carry, and are exceedingly and in the pink of health. While there has been increased awareness effective. • Vitamin deficiencies are the primary surrounding the need to stay healthy and reason behind the overwhelming fit, this ‘health awakening’ has largely The company’s exclusive range of products fatigue that all mothers face. Hea resulted in people merely counting consists of interesting formulations of MaxiMUM Energy Boosters are calories, and missing the bigger picture on well-researched ingredients in thoroughly packed with energizing micronutrients the urgent and everyday need for balanced, tested doses in bite-sized products like such as Vitamin D and Vitamin B12. nutrient-dense diets. gummies that promote energy, immunity, These delectable strawberry flavoured hair and skin health, and metabolism, gummies replenish the vitamin When it comes to our overall health, and delicious drink premixes that help reserves in the body so moms can stay research has repeatedly shown that 80% of moms build strength, provide essential energetic and feel rejuvenated. our well-being is determined by the kind nutrition, and boost lactation too. • Hea’s recently launched delightful of food that we eat. Unfortunately, despite whey protein drinks aim at providing knowing this, our health still tends to take Hea Boosters is extremely particular (read: the macro and micronutrients moms a back seat due to our fast-paced lives and borderline obsessive) about their “No- need to stay healthy despite their busy hectic schedules. This is especially true Nasties” policy, ensuring that every Hea schedules. These rich-chocolaty drink for moms, who invariably spend all their product is free of artificial flavours, colours, premixes come in two variants, each time looking out for the needs of their sweeteners, added sugar, soy, gluten and fortified with its unique composition families and friends, and unwittingly GMO products. In sharp contrast to clinical of scientific ingredients and natural neglect themselves entirely in the process alternatives such as capsules and tablets, superfoods. The first variant – Hea because try as they might, they simply do Hea Boosters with its delicious gummies MaxiMUM Lactation Boosters helps not have the time to do EVERYTHING. and drink premixes, the brand makes the in increasing the milk production for habit of practising good nutrition enticing lactating mothers, while the second This silent cry for help was answered with and fun, giving moms everywhere worthy variant – Hea MaxiMUM Protein the launch of Hea Boosters, an innovative reasons to give it a try. Boosters helps moms build strength startup in the health and nutrition space. and boosts their metabolism. They’re A RANGE OF EXCITING PRODUCTS packaged in little single-serve sachets Hea Boosters has a simple but profound TO CHOOSE FROM (as opposed to large tubs) and can be mission to help moms resolve the Hea’s ever-expanding product range mixed with water or milk, making everyday health problems that they addresses the spoken and unspoken them easy to carry around and face, and be the superheroes that they nutrition needs of moms everywhere. consume any time, anywhere are. They offer a variety of scientific, • Hea Immunity Boosters are • Their upcoming products, Hea thoroughly tested, bite-sized nutrition Beauty Boosters and Hea Metabolism solutions (daily health supplements), chewable gummies that taste Boosters address skin, hair and which conform to three principal tenets like fresh oranges containing the metabolism concerns (respectively) perfect blend of immunity-boosting INDIA | WWW.THECEOSTORY.IN | AUGUST 2021 The CEO Story 20

that a lot of moms face after delivery, worldly-wise nutritionists, she combined a product that was born out of pure which reduces their insecurities and that learning towards making nutrition authenticity and powered by a genuine boosts their confidence too. easier and enjoyable for fellow mothers desire to help solve a common pain point. everywhere. This set the foundation for everything MEET JHOOMER SINHA - MOM, that Hea believes in and gave them the MENTOR, FOUNDER AND CEO AT AN INFLUENTIAL CAUSE strength and faith to continue on this HEA BOOSTERS “This pandemic has been an undeniable journey. Hea Boosters began its inspiring journey reminder of our mortality as humans. in 2020 and was founded by Jhoomer Sinha, It’s scary how quickly a random statistic ENVISIONING A VIBRANT FUTURE who is the current CEO of the company. An morphs into something deeper and much Hea has been successful in selling over 1 alumnus of the prestigious Indian Institute more personal; like a 60-year-old with lakh gummies in the last six months and of Management, Ahmedabad (IIM-A), she comorbidities seamlessly transforming has improved the quality of life for more enjoyed an illustrious decade-long career into your best friend’s father or your than 10,000 mothers. The team has every that spanned across prestigious venture favourite aunt.” reason to be proud of its impressive capital firms such as RPSG Ventures, start, given the fact that its first product Acumen and Accenture before she started Covid-19 reaffirmed the position Hea was launched in the middle of a global Hea. An expert at early-stage investments Boosters had long held that health comes pandemic. The company is looking in health tech devices, chains of clinics, and first, and was responsible for the direction forward to 2021 with the same zeal and consumer products, she has led investment that Hea finally took as a company right in is excited about its upcoming launches. deals for eminent brands like MCaffeine, the beginning. Their initial product lineup Hea recognizes that motherhood tends to and Skinkraft. She has a tremendous was slated to cater to a woman’s emotional be all-consuming and helps moms out by comprehension of the consumer brand health and build her confidence, but the simplifying the vital process of balanced space and wields this knowledge, merged coronavirus changed all of that. They nutrition so that they stay healthy. with immense passion and a keen sense discovered, (somewhat to their collective for business competently and efficiently horror), that the internet was being EMBOLDENING THE BUDDING to help Hea gain every advantage it can used in equal measure to spread panic ASPIRANTS in India’s highly competitive nutraceutical and misinformation, as it was to spread When asked if she had anything she market. awareness and messages on caution and would like to say to other entrepreneurs, prevention. When everything under Hea is driven by Jhoomer’s personal the sun started being slapped with an “the founder-&-CEO’s answer was experiences of becoming a mother. No immunity benefit, they felt compelled to practical and concise. stranger to feeling lethargic, experiencing speak up and educate the public at large hair fall, and putting on weight with the on authentic things, share research to “Take your time in figuring out what you arrival of her firstborn, she spent months support the same and help them identify want to do. However, once you commit, researching and trying different diet things that would help. In the process, commit for the long haul and keep at it. formats such as Keto, Intermittent Fasting they saw themselves pivot as they dived The startup journey is a lot about grit and (IF), Paleo, and in the process became an headfirst into extensive research and passion. So give it your best, be patient, avid nutrition researcher and label reader, testing, finally arriving at a product and hang in there. Rome wasn’t built in a that not only contained the right mix of day. Your startup will go through several “and realized that these were all only ingredients to cater to immunity which changes that weren’t a part of your plan in partial answers to a much larger problem. was the need of the hour, but was also the beginning and that’s normal. Hold on sugar-free, tasted amazing, and could be to your original motto and the core values “Every time I shared my frustrations with made available to people directly through that you want to stick to as a company, other women, I discovered that I was their website and other commercial sites inspire your team to believe in your vision, not alone. That is when I got obsessed even during the lockdown. and let hard work and persistence do the with getting to the root cause of these rest” problems. I undertook a nutritionist They received a lot of positive strokes course, researched ingredients, co-related from customers across the country for behaviour and habits, consulted doctors and nutrition experts and started to 21 INDIA | WWW.THECEOSTORY.IN | AUGUST 2021 understand why some things worked while others failed. It took me a long time to identify the right mix of nutrients. I wanted mothers around every corner of the world to be able to benefit from this instead of going through the same exhausting process themselves. And that is when Hea was born” She has always been passionate about nutrition so when her personal experiences led her to the discovery that this was the answer to her post-partum struggles, she decided to commit her considerable skill towards this cause. She completed her certificate in nutrition research and along with an exceptionally talented team of food scientists, maverick marketers and The CEO Story

STARTUP 2021 OF THE YEAR CATALYDD CATALYDD’S VALUABLE PROPOSITIONS ENGINEERING & CONSULTING The company’s prominence is diversified into two esteemed dimensions, Engineering and Consulting. Let us take a blazing glimpse of all the exclusive services CEC A dynamic start-up extending scalable has to proffer. quality and process solutions Appraising the engineering space: • Integrated QM Approach to accelerate Speed Of Quality Improvement Avishek Singh | The CEO Story scalable solutions for quality assurance Process. and process optimization remains the • Quality Management – Providing A STUPENDOUS OVERVIEW OF THE core strength of Catalydd. Consulting COMPANY division also works swiftly in modernized features like Resident CatalyddEngineering&Consulting(CEC) representing overseas manufacturers in Engineering & 8D Management, is a progressing venture established with various filed, be it quality management Firewall Inspection, Process an enthralling vision to foster uniquely locally, sales /business development Improvement (Six Sigma driven customized and standardized solutions locally, liasoning work locally, service approach), Warranty Management, in the Quality management and business support locally. Localization Support, Productionisation transformation/support services arena. It and Ramp Up support. centralizes on creating valuable solutions DEPICTING THE ORIGINATION TALE • Supply Chain support - Supplier for customers rendering an integrated Catalydd Engineering and Consulting Selection, Qualification & Audits, service approach. were incorporated in the year 2020 Process Upgradation along Supply by the insightful and extremely Chain, Production Part Approval While talking about the engineering knowledgeable mind of The Founder Process, Ramp Up Support Along world, the company superintends on and Managing Director, Dr. Sagar Supply Chain and Supplier Market quality management and supply chain Kulkarni. The perceptive man hails Survey. services. Starting from firewall inspection, from a rich background of working in • Vehicle Management - Vehicle Road/ process improvement, process audits, the automotive industry for 26 years. Track-Endurance Testing, Vehicle PDI vehicle testing to providing training for He has splendid expertise heading some Inspection and Retrofitting. sustenance, they have variegation of of the most celebrated MNCs in India. • Project Management –Facilitating range to present. Dr. Sagar always had an engrossing with a Complete Project Management impression of instituting his venture. Package, Full-Time Project manager The enterprise also procures a strong He was feeling to start his own venture, handling the critical Projects and hand in serving the EV market with to guide the local SMEs and MSMEs on Assured Timeline Deliveries. innovation and persistence. Inspired business transformation. • Electric vehicles support – Enabling by the exceptional initiative “Vocal For Managing Service Support, Vehicle Local” inaugurated by the Government Known for creating opportunities out Audits, Warranty Management, Dealer of India, CEC has developed Multi Training & development, Dealer dimensional Industrial Clinic (MIC) with Audits, Market Survey and Supplier/ Part development. a “Focal For Local” approach, under its of problems, Dr. Sagar decided to start GLORIFYING THE CONSULTANCY consulting arm. In MIC the objective is his own venture ,post the declaration of REALM to help local companies, not only sustain business closure of his last assignment in in today’s competitive and challenging India and Sagar’s expedition has been A Multidimensional Industrial Clinic local market, butto redefine techno nothing short of an awe-inspiration. (MIC) is a vigorous approach To Help commercial efficiencies, competing on The man followed his inner instincts to The Industry For A Complete Business international platforms. embrace his venturesome mind. Solution With customized services. “Catalydd aims to be an emerging catalyst “Every team member is a Catalydd - A Catalyst to ameliorate the performance of all the enhancing every process they lead. Adding value techno-commercial processes, within the to whatever we do, is an instinct of Every Catalydd portfolio of the Engineering Industry. in the organization”, The consulting division is targeted to help organizations in reshaping their Sagar Kulkarni. businesses in all facets by methodically strategizing the policies. Administering 22 The CEO Story INDIA | WWW.THECEOSTORY.IN | AUGUST 2021

Ontime Problem diagnosis is a contemporized feature that succours in Identifying Business and Profit Growth Hurdles. Aligning QUICK FIX Solutions and Handholding For Actions And Results. Startup Operational Support helps in developing a robust organizational structure and business plans. Supporting Operations Locally – SOL deploys Local Representation, Capital Procurement & Recruitment Support, Organization’s Development Support, Greenfield Project, Management Support, Local Sales and Service Support. Business Operations Transformation – From HRO Transformation, Manufacturing Process Transformation, QMS Transformation to Cost Structure Transformation, it covers a profusion of services. Virtual CEO mentors the Top Dr. Sagar Kulkarni Management Team, Develops Internal Managing Director Leaders To Take OVER Leadership Position In Future. Life Leadership Mentoring signifies changes internally with the assistance of a well-informed consultant. In the past two decades, the saliency of imparting individual the consulting/coaching market has captivated the misconception of only AC ROOM coaching leadership mentoring sessions and consulting taking place and there is no hand-holding in implementation and accountability to professionals and amateur of the results. Entrepreneurs. Opposing this apprehension, CEC forges ahead with a completely different and futuristic approach where they not only guide on transformation, but the ardent team of the engineering Train To Top – At CEC, the ardent division supervises the handholding, in implementing actions. group of individuals TOP On The Core GRASPING FROM THE INTELLECT QC tools, On The Problem-Solving Techniques, and The Soft Skills Highly acquainted with the industry and its advancing trends, the worldly-wise founder QUALITY HOLDING THE shares his cognizance with the aspiring entrepreneurs: SUPREMACY • Most of the start-ups struggle to pertain to the absence of a well-structured business model. For organizations to sustain a dominating The business plan does not always mean only figures, but a strategic plan ascertaining all edge in the market, it holds the supreme the milestones and putting exemplary efforts to accomplish more. importance to bestow the products and services with an avant-grade quality. • Oftentimes, start-ups are observed adopting the ideation of other organizations without It is a non-negotiable element in any doing an in-depth analysis. This should be undeniably avoided. business. CEC believes that the biggest challenge they face in the field of quality • Lack of experienced team or consultants on board – Many young firms doesn’t acquire the management services is COST. It is very adept workforce for the company. It is imperative to hire proficient employees/consultants/ hapless to mention that in India, quality is board members who can contribute to the evolution of the business. • Another considerable pointer is to retain a staunch clientele. For any newly-established firm, it is substantial to nourish a credible relationship with its customers. often interpreted by the cost of a product. “Amidst this outlook, the company being “The only way to win faith in any business is, to be faithful with the customers”, an engineering establishment does not appreciate a compromise on the quality of quotes The Founder and MD, its resources, which can many times lead Dr. Sagar Kulkarni. to an excessively priced range. After working for some of the most prestigious and acclaimed national & international As for the consulting division, the firm brands in the automotive and engineering division, he has perceives that there should be aims to support SMEs and MSMEs in revolutionizing their business execution. The foremost challenge of implementing this service lies in convincing the owners of the belief that their business can a line of transparency and integrity between the organization and its customers. Only by elevate its horizons by actuating minor being true to work and deliverables, one can effectuate favourable outcomes. The CEO Story 23 INDIA | WWW.THECEOSTORY.IN | AUGUST 2021

Lifestyle How To Stop Your Mind from Wandering BCM | Anant Kumar INDIA | WWW.THECEOSTORY.IN | AUGUST 2021 It was 1830 when author Victor Hugo had six months to write a book but couldn’t concentrate on his work. So, when the publisher said that either he delivered on time or no book deal. Hugo took drastic measures, he removed his clothing and had his assistant lock them away, leaving him with no proper attire to leave the house, and he wrote furiously. As a result, the book Hunchback Notre Dame was published two weeks before his deadline. Staying concrete is challenging even when you are good at your work. When you struggle with concentration, you cannot focus on a task that needs to be delivered on time, waste a lot of precious time, disjoint conversation, and more. 24 The CEO Story

So how often would you say your mind wanders on a typical day? People spend half of their waking hours wondering about something other than what they’re actually doing in the present. A stressed mind is committed to wonder about different kinds of things. It all boils down to what refers to as time stress. If you tend to worry about a pile of tasks living on your desk or that you won’t live up to your potential, you are experiencing time stress. In short, overall, it ruins your productivity and increases your stress level. Of course, this isn’t how you are supposed to live your life, right? You want to be your best version. So how can we stop our minds from wondering? Although it has been seen that a wandering mind can be beneficial in some way. However, it has become an epidemic in the business world. The human mind remains malleable throughout adulthood, and it can be leveraged and develop concentration levels. Here are the 3 steps, which you can apply whenever you have difficulty staying focused. Track your wonder mind on your breathing. You can follow a simple step to calm your mind: count 1 to 10 as you breathe in Our mind easily gets distracted. According to and breathe out. You can repeat this more than 10 a new study from Microsoft crop., people now times. Let your stress be pushed away. The best generally get distracted in just 9 sec. Our mind is of this little activity is you can do it whenever you like a kid in toy shops, free to move one thing to feel tired or get distracted. This 10 min practice can another, often without constraints. So, as you start put you in an entirely different state of mind. It’s a wondering about something else, track your mind much more rewarding productive habit rather than where it is going? Take a pad/diary and pen and spending time on social media. write it down, and take action accordingly. If you can’t get rid of your wonder about the passionate Delegate area, maybe it’s time to explore a new job. If your mind keeps wandering about a bad relationship As a leader, you’re pulled in a million different with a colleague, maybe it’s time to confront the directions. It is easy to fill up a day with situation. If your mind is on the beach or tropical unimportant tasks and let the performance suffer, islands, maybe you are overdue for a vacation, but one can acquire delegation skills. You can start schedule a vacation. What I mean by that is to try with conducting an audit of all the persons at your to find a reason behind that act in this meaningful offices, their responsibilities, and abilities. Try to area. keep reviewing the list, then point out all of your more time-consuming tasks that cannot affect 10 min or 15 min breaks your success. Think about how you can delegate this task to your colleagues. Your colleagues will “One deserves a day away, in which no problems be grateful for you not just shoveling work on are confronted, no solutions searched for. Each of them. Before delegating tasks, make sure that your us needs to withdraw from the cares which will colleagues are committed to taking tasks so that the not withdraw from us.” Stated Maya Angelou. skill you impart to your colleagues can benefit you. Taking breaks is the best medicine to apply when A conquering art of delegations eases your stress your stress level and cortisol level overdrive. Many level. researchers have found that when employees take a short nap or frequent breaks, they report higher As an entrepreneur or boss, you need your levels of job satisfaction, reduced exhaustion, and cognitive skills to perform your jobs well and get greater willingness to go beyond their assigned ahead. If you can’t take care of it, stress will drive tasks. your mind on a roller coaster, which will destroy your concentration, no doubt even your career. You need time to recharge your brain, so set the By following these three steps, you will be more 10 t0 15 minutes break to do just nothing. Find productive, develop a better understanding of your a quiet space or put earplugs in, switch off the coworkers, and be more relaxed. all-electronic gadgets, close your eyes and focus The CEO Story 25 INDIA | WWW.THECEOSTORY.IN | AUGUST 2021

INDIA | WWW.THECEOSTORY.IN | AUGUST 2021 26 The CEO Story

The CEO Story 27 INDIA | WWW.THECEOSTORY.IN | AUGUST 2021

STARTUP 2021 OF THE YEAR HOTFOOT TECHNOLOGY SOLUTIONS PVT. LTD. Easing the Hurdles of Lending and Borrowing Through User-Friendly Technologies “To win in the Financial Sphere, One needs to adapt to Evolutions and Embrace Technology.’’ Indranil Roy | The CEO Story The constant inclusion of digitization is launching aesthetic developments in the financial space. Solutions like e-transactions, credit scoring, digital lending, Alternative insurance underwriting and more are significantly helping us with our fast-track life. Adapting these technologies, have also assisted with financial stability in times of crisis. Credit-tech is an emerging term in the fintech space, that eases the long procedure of availing loan in just a day. In the past two years, in India, there has been a booming surge in digital lending that helps people address their financial challenges in a short time. The market is sprawling with applications aimed to improve the legacy software but, rarely focuses on the borrower’s experience. This is where Hotfoot Technology Solutions comes in. Through its state-of-the-art platform, the Company provids a stipulated and comprehensive TAT (Turn Around Time) for every loan process. SETTING TRENDS IN FINTECH A young name in the fintech space, Hotfoot Technology Solutions with expertise in Credit-tech, provides automated lending solutions to financial institutions and loan aggregators. It enables clients to outperform their competition from ideation to execution. Its lending platform RAPID allows digital onboarding of the borrower, enables data verification and enrichment, automates the credit eligibility, digitizes documentation and democratizes disbursement of the loan to the borrower. RAPID further has an enhanced SaaS version to enable lenders to set up a fully automated lending platform. Following its aim to revolutionize lending practices, Hotfoot is launching Omneo – a scientifically crafted platform focused on distribution and streamlining the entire loan process. The customized products strengthen Hotfoot Technology Vivek N Solutions core vision, to improve customer’s experience in borrowing, with quicker, simpler and efficient methods. Hotfoot MD & Founder has several testimonies of completing same-day sanctions for complex products like home loans, which normally takes a week in the legacy software. Its solutions aren’t only revolutionizing the fintech space but also, leading the country towards digital development. INDIA | WWW.THECEOSTORY.IN | AUGUST 2021 28 The CEO Story

AN EVENTFUL JOURNEY LED BY TECHNOCRATS the initial stage. Hotfoot Technology Solutions nurtures its Hotfoot’s redefining journey commenced in 2016, under the employees with practical knowledge, communication skills aegis of Mr. Vivek Naidu (MD & Founder) and Mr. Rajesh and all that is required. Its culture also promotes cultural and Venkatesan (CTO & Co-founder). Both of them have strong gender diversity, to ensure the Company doesn’t have a toxic technical acumen and believe in bringing transformation. environment. Despite being a startup, Hotfoot Technology Vivek also carries a legacy of working in the banking and Solutions doesn’t compromise on payment and employees financial space. In his stint, he has seen the fintech space evolve enjoy satisfying remunerations. Keeping the balance between with digitization. But, an emphasis on valuable experience was business optimization and employees’ growth, Hotfoot yet to come. And, this is where he sought to bring a change. Technology Solutions stays off the fear of losing people. “We Hence, collaborating with Mr. Rajesh Venkateshan, Hotfoot have less than 1% of our team actually leaving us”, Mr Rajesh Technology Solutions was shaped from idea to structure. “Our shares proudly. idea was to create a platform that improves the borrowing/ ACCOLADES AND PROSPECTS LYING AHEAD lending experience, address financial inclusions with credit While Hotfoot Technology Solutions has aged only a while, it and lending based on surrogates & additional data”, states has been honoured with several accolades. Banking Frontiers Vivek. But, the idea came with several challenges. Creating titled it ‘Most Innovative Platform in the loan space’, at the borrower’s profile required authentic documentary Technoviti 2020. Hotfoot’s product RAPID, was awarded proof such as Tax Returns or Form 16. Several others have ‘Best Lending Solution’, by Frontiers in Cooperative Banking surrogates such as bank statements or GST returns. But, a Technology Awards (FCBTA) 2020, for its real-time ability higher proportion lacked valid document proof of income. to perform at the point of sale. NewsX Media recognized Mr To address them, the leaders leveraged upon their technical Vivek Naidu for excellence in Financial Technology in their and financial competence. With appropriate infrastructure popular TV series named as ‘India’s A-List’. and an in-depth understanding of the borrower’s landscape, Hotfoot introduced solutions that can assist lenders to evaluate Earning such reverence in today’s cut-throat market, Hotfoot borrower’s income without paper-based proof. Technology Solutions lays down a series of prospects. In the road ahead, the Company will focus on technology that builds While Hotfoot Technology Solutions revamps lending practices, pace, so that, it evolves as a digital asset that addresses all it has opened doors to enthusiastic career prospects. Hotfoot aspects of lending including capital risks, which will be the core Technology Solutions is nurturing 85 + vibrant professionals in of the Banks, NBFC’s and Loan Aggregators. Leveraging upon its headquarters in Chennai and its sister branch in Bangalore. technologies will reduce cost drastically, helping the lenders Its growth is contributed by certain factors, like: focus upon risks while Hotfoot Technology Solutions addresses • Keeping an open mind, to learn new things and the impediments. THOUGHTFUL WORDS FOR BUDDING ENTREPRENEURS develop categorised products “Currently India is providing an eventful space for every • Recruiting the right people, having the right attitude, entrepreneur to grow. The Government entrepreneur centric policies, access to capital and global acceptance can be a relevant skills and motivation to stay engaged stepping stone for every aspirant”. • Take challenges, and not focus only on profits but RAJESH VENKATESAN overall growth for the next three to four years • The client is the keystone, since products need to be CTO & Co-Founder built with a holistic understanding of the client and not 29 INDIA | WWW.THECEOSTORY.IN | AUGUST 2021 on a plunge • Stay focused at all times, as various challenges arise for a startup, but staying focused aids in the development of necessary solutions The strategies and the adroit workforce has earned Hotfoot Technology Solutions a robust footing amongst financial institutions and loan aggregators. INTRODUCING EVOLUTIONARY METHODS Hotfoot Technology Solutions’ team of engineers keeps the company amended to evolutionary technologies and resources to propel operations in an organised manner. From a technical perspective, they have crafted a Low Code or No code platform to ensure a strong degree of adaptability and cost advantages. From a functional perspective, they have crafted a “Zero Data Entry”, platform. Users don’t need to put any data in the application, resulting in better accuracy. The team delves into deep R&D to procure robust practices, and instead of keeping up with trends helps it set the trends. A CULTURE OF LEARNING AND GROWTH The prospects and trajectory of Hotfoot are anchored by its philosophy towards people. Hotfoot Technology Solutions isn’t just a business, it’s a shrine that develops people. They focus on increasing heartcount over headcount; hence prefers building lives of young talents. Team members are exposed to emerging technologies, which initiates a learning curve at The CEO Story

Health How To Maintain Keeping up a healthy A Healthy Lifestyle While diet plan as a working Working A 9 To 5 professional is challenging because of a busy work INDIA | WWW.THECEOSTORY.IN | AUGUST 2021 30 schedule. It may lead to low energy levels, irritability, fatigue, and tiredness. During the breaks, replacing a meal with unhealthy snacks, and an overall poor diet can prove to be very harmful in the long run, resulting in slow metabolism, stress, and increased risk of chronic disease such as diabetes (sugar), heart issue, and hypertension, etc. “In order to stay fit and active, manage weight, and improve productivity at the workplace, healthy diet regimen and plan must be followed regularly at intervals.” Today, we’ll be sharing some tips for employees to keep up energy levels the entire day and maintain optimal health. Start your days with a Moring walk. Besides choosing to sleep for a few more min, lace-up sneakers and start the morning walk, and continue it for at least min 30-45 minutes. If it is possible to run under the open sky, then do. Walking or running can make you feel rejuvenated and refreshed and aid in eliminating fatigue. Physical activity can boost blood circulation, promote a healthy heart, reduce the number of other diseases. Do not skip your breakfast. Eating breakfast is a great way of saying thank you to your body, so make sure you are feeding yourself the right nutritious foods that might include sandwiches, Upma, besan stuffed chilla, moon dal, Paneer chilla, idly, etc. A healthy breakfast is associated with adequate energy levels and higher concentration. The CEO Story

Replace the junk snack with healthy snacks. Keep your body hydrated. In the modern world, many people rely on higher surgery food or junk food, According to NASA, about 70% of the human to full fill their stomachs. An unhealthy snack with high sugar and saturated body is made up of water. A healthy person fats has a poor notational value, which may give energy for a while, but a few should be taken 3 litter of water during the day hours later, it makes you feel sluggish or bloated. to maintain the balance of fluids in the body. Staying hydrated helps keep organs functioning Therefore, keep some fruits like Banana, apple, orange, pear, or just grab your properly, flush bacteria from the bladder, favorites dry nuts. Consuming healthy snacks can not only benefits your body improve the quality of blood pressures, and but also save a lot of money. regulate body temperature. Having healthy filling food for lunch. Even our brain needs to be hydrated to impair energy levels and boost productivity at the Eating a wholesome and nutritious diet in the launch will keep you energetic workplace. Seating for prolonged hours can for the rest of the day. Skipping lunch can let your metabolism down, make also cause digestive issues such as constipation, you feel sleepy, lead to cravings. When you are having a launch, make sure you cramps, bloating, and more. Proper hydration are taking simple lunch that might include rot-sabzi, pulao, Biryani, dal-rice, lessens gastrointestinal problems and reduces rajma-rice, yogurt/salad/chutney. hunger pangs, which allow weight loss. “If are planning to reduce the weight, then try to take Make a habit of taking jeera water the low carb and high protein foods, healthy alternative or green tea after lunch and includes brown rice, quinoa, yogurt and more.” dinner. Keep evening hunger pangs at bay. Jeera water (cumin water) is famous among health-conscious people because of its immense Instead of preferring fired or sugary snacks, choose for healthy light option to nutritional benefits. Jeera water is called keep weight in check. In the evening, you can take tea or coffee with few pieces “grandmother hack” to help improve the of cookies/ rusk, or diet Namkeen, or roasted moong Channa, or one cup of digestives system. Consuming jeera water on a makhana. If you crave sweets, try dark chocolate or nut-based snacks bars. daily basis helps to shape one’s fat profiles and reduce bad cholesterol. Eat a light meal in dinner. Green tea is loaded with antioxidants and Make sure to have a light dinner by 8:00 PM, so the body has enough time to natural plant-based compounds such as digest the food before going to bed. Having dinner at least one and a half hours tannins, flavonoids, and catechin, which help ago before bedtime helps eliminate unwanted weight gain and promote prevent cells damage and burn fat. Having a full-filling sleep. cup of green tea after dinner/lunch can act as a catalyst to boost production as well as stimulate In the diner, you can include a plate of salad with green leafy vegetables (take the digestive system. as a mandatory for the body), a bowl of soup, sprouts chaat, moong dal chilla, roti, or fish. Eat a green leafy vegetable. Before going to bed, have a cup of warm water or green tea to detoxify the Leafy green vegetables are an essential body and flush out toxins. part of a healthy diet. They are loaded Some essential instructions should be followed during the day: with vitamins, minerals, and fiber but have low calories. Eating green leafy vegetables The CEO Story 31 provide numerous health benefits such as burn unwanted fat, promote healthy hearts, and improve blood quality as well. Include healthy vegetable options such as Kale, spinach, cabbage, beet greens, mushrooms, peas, saag, and pumpkin in the healthy diet. Things to avoid. • Do not skip meals pattern (Breakfast, Lunch, supper, and Dinner) • Eating too close to bedtime may actually interrupt your sleeping. So don’t bring this habit into your daily lifestyle. • Try to avoid eating citric fruits like Kiwi, Oranges, or yogurt after the evening as they are highly acidic in nature, and having them at night may create burning or heavy feelings. INDIA | WWW.THECEOSTORY.IN | AUGUST 2021

2021STARTUP OF THE YEAR INDOGREEN ENVIRO PVT. LTD. A DOMINANT PLAYER IN SETTING UP OF WASTE RECYCLING PLANTS Kajal Dobhal | The CEO Story THE BEST GREEN- TECH START-UP-2020 RAHUL SHRINGARPURE Director In the new edition ‘The Best Green-tech Start-up of the entrepreneurs get into a startup and have no idea of the year -2020; Business Connect brings forward a story of process, the attitude, the temperament, the principles of Indogreen Enviro Pvt Ltd, a leading player in the field of goal setting to make it work. The environment was al- setting up automated waste recycling plants with a dom- ways a subject close to our heart and with our experience inance in the used tyre recycling arena. of making and launching India’s first Biodegradable plas- tics way back. We had a small stint with Green-tech and The company is the first in the country to set up a green- the need for the same in the Indian Subcontinent. Then as field project for setting up a fully automated tyre recy- they say ‘One thing led to another’ and Indogreen Enviro cling plant for a large client in Gujarat. The plant after 6 was set up to get world-leading technologies in recycling years remains India’s largest and the best plant. and harnessing them to meet the Indian market require- ments.” In conversation with Business Connect, Mr. Rahul Shring- arpure - Director at Indogreen Enviro Pvt Ltd shares what “Those were very interesting times. We remember show- inspired him to start the venture ing 100s of presentations throughout the country and also everyone believed this industry will not take off. Some “We have been serial entrepreneurs having been in- even called us fools to talk about large automated plants volved in setting up distribution networks, launching from Europe that looked so expensive from the outside. It biodegradable plastics with our own patented technolo- took us 16 months to get the first plant going. The learn- gy, auto components manufacturing, etc. After working ing that happened during that phase was incredible. It for multinationals and learning how to build businesses required a lot of self-belief, reading and believing in the for them, I always wanted to start my own business. With vision that we had set for India that kept us going.” very minimal capital, we got into our first enterprise. It took a lot of failing and learning to get it going. Most INDIA | WWW.THECEOSTORY.IN | AUGUST 2021 32 The CEO Story

QUALITY REASSURANCE: WE WORK OUT THE VIABILITY OF THE The government needs to set up a task force to under- PROJECT THAT WE ARE SELLING. stand how the waste can be a ‘resource’ and needs to The team’s strength has been that of designing solutions work in that direction. The government’s traditional and that meet the Indian market palette. “We work out the compliance oriented approach to the subject has just viability of the project that we are selling, i.e. we ask our- started to change but a lot needs to be done. selves if we were offered to set up this project, would we set it up for ourselves? If the answers come out positive For example ,In the Used Tyre Waste Recycling arena, then we offer the project in the market. So we don’t see The government just woken up with a jolt when the Na- ourselves as equipment sellers but as project consultants tional Green Tribul took up this matter due to a PIL filed and solutions providers which meet the Indian viabili- by a NGO. Till then a pragmatic solution to the manage- ties.” continues Mr. Rahul Shringarpure. ment …or I would say Mismanagement was not thought about. Now the Government have been pushed to a cor- Indogreen Enviro has a formalized structure to ensure ner and forced to take serious actions and amend their the quality of services. The company gets the most crit- environmental norms. ical components from Europe & the United States and the less critical components are manufactured in India to Similarly in the field of Vehicle Scrapping, The talks have save costs and make the project more viable. The com- been around but the policy is still to see the light of the pany has always been a solution provider than just an day. Our collaborating company from the US ,3Tek Glob- EPC company. This belief resonates through all their in- al has been a world leader in offering Unique solutions teractions with the clients. Integrity and transparency be- to the auto Scrapping and shredding industry .We have ing the hallmark, the company not only builds plants for been patiently waiting for the policy to be rolled out and the clients but also creates long-lasting relationships that the organized metal shredding and sorting starts happen- spell win-win for both. ing. DIRECTOR’S CORNER: MESSAGE FOR ALL ENTREPRENEURS We have been writing about the concerns in all the media “Don’t look for shortcuts. Believe in yourself and your possible,…magazines,Blogs,News papers,Social media offerings. Be hungry to learn. Understand that the road to for the last 5 years.The reactions have just started trickling success travels through failure. It is a part and parcel of in.The attitude has been the same in about every sphere life. Enjoy the journey. Stay balanced throughout. Don’t of the waste mangaement. We still have a long way to go. quit yourself. Write your ‘Despite’ story. That is the only story worth listening to. Leave behind the ‘Entitlement’ The startup programs have just started and are still attitude. You can carve out your destiny provided your evolving.We have ‘A’ program and not ‘The’ program. learning and action curve go hand in hand. Don’t look for But in our country we have to tell ourselves… Something excuses. Failure is the only teacher. Don’t run from pain is better than nothing!! as the land of success is only after the valley of pain and The new startups have an uphill task as always. Any help failure. And last but not least…Read, read, read, read, from the government side will be welcome. We hope that read, read and read more!” over the next decade there will be more and more sup- port to help the startups. The company is as strong as its employees. Indogreen has been blessed to find a motivated team. All departments Indogreen has been a dominant player in the used tyre work on a profit center concept. Working on flatter hier- recycling plant for the past decade and commits to bring- archies has helped everyone feel more empowered. And ing in innovative solutions to the market in the future. with the hard work the team has earned various mile- Now with an office in Istanbul, the team believes that stones, some of which include: they are fully poised to bring in the latest offering from Europe into India and get Indian low-cost manufactur- 2010- Setting up of India’s largest tyre recycling plant in ing benefits to Europe and the US. Thus combining the India for a nationally well-known business house. best of both worlds. The company now offers used tyre 2011- Setup Sharjah’s largest used tyre recycling plant. recycling plants -shredding, used tyre recycling plants- 2012- Set up Turkey’s largest used tyre recycling plant. continuous pyrolysis, waste plastic continuous pyroly- 2014- Set up India’s largest steel cleaning plant. sis plants, waste plastic shredding to granulation plants. 2016- Set up New plants for India’s leading tyre reclaim Thus the offering bouquet is complete. The next decade company. will see them expanding their dominance to these areas 2017- Set up Nano mill for India’s largest paint manufac- too. International consulting has also begun and the team turer. believes that advisory and consulting will also be a big 2018- Recognised as ‘Top 10 most promising Cleantech part of the business. startups in the country’ 2019- Set up the first Indo Turkish Recycling plant mark- ing a new era in Tyre recycling. The CEO Story 33 INDIA | WWW.THECEOSTORY.IN | AUGUST 2021

SciVocTM Healthcare Consulting Partnering with knowledge, integrity and commitment We create and provide value for customers’ scientific or medical communication requirements, through agile and high quality innovative solutions. Brief snapshot of services offered SciVocTM Offerss over 40 years of combined experience and expertise in medical communicartions that can be leveraged based on your specific needs. Contact us at [email protected] to know more about our costomised “end-to-end” solutions. Learn more about us at https://www.scivochealthcare.com/

The CEO Story 35 INDIA | WWW.THECEOSTORY.IN | AUGUST 2021

The CEO Story

The CEO Story 37 INDIA | WWW.THECEOSTORY.IN | AUGUST 2021

STARTUP 2021 OF THE YEAR PROVIDING ACCESSIBLE MEDICAL CARE ACROSS BOUNDARIES Kajal Dobhal | The CEO Story Driven by its sole objective of making healthcare more accessible, Medtravels cater to the needs of domestic as well as international market whether inbound or outbound for every geography it ventures into. Medtravels is now associated with a pool of Health- care Providers including all NABH and JCI accredited World class facilities. AMIT RANJAN Medtravels has played a pivotal role in the Medical Tourism market by establishing franchise offices and FOUNDER & CEO business partners in 27nos. different countries and 12nos. in domestic locations for expansion in a short COMPANY OVERVIEW span of time. Medtravels, one of the leading medical value travel compa- ny based in India, is an NABH-accredited web-based health- WORKINGS OF THE COMPANY care platform which enables the end user to choose doctors, To keep working seamlessly, Medtravels cares for its hospitals, wellness centre, allied practitioner and book their employees and continuously focuses on their overall treatment according to their choice of destination and budget development. With this in mind, Medtravels ensures in India, Malaysia, Singapore, Thailand & Turkey (Germa- to provide continuous training program to the em- ny being proposed). Medtravels understands that getting a ployees that includes: treatment outside of a home country can be a relentless and • Training on Communication Skills to enhance tiresome experience, thus, Medtravels arranges for a pool of services to give the patients the feasibility of booking all the their verbal communication tactics and help them support services from a single platform. They provide added develop an empathetic approach towards the pa- advantage while availing various value added services that tients include: • Training on Personality Development and Cli- • Discounts on Hotel bookings ent Handling that includes healthcare providers, • Discounts on Air ticket bookings healthcare seekers and partners • Forex • Brainstorming sessions among all the employ- • Air Ambulance ees from fresher to experienced to generate fresh • Online pharmacy ideas • E-Visa (Proposed) • Induction to NABH protocols to ensure proper • Local Kitchen management of all services • Leisure Tour • Medtravels also engages in conducting one to one sessions with each of their employees time and INDIA | WWW.THECEOSTORY.IN | AUGUST 2021 38 again to understand their aspirations and ideas. The CEO Story

The role of Government is still yet to flourish as the sec- locations and gradually expanding its reach to these loca- tor of Medical Tourism does need some good backup and tions to make healthcare accessible to more & more peo- support to expand and make its reach to International ple, irrespective of the location, level or budget. Medtrav- arenas. With this in mind, Medtravels is also approach- els has also incorporated API integration into its business ing various Govt. bodies in various countries to provide model which gave it a tremendous boost. quality medical facility with joint collaboration to the people of that country. In this endeavor, Medtravels is Medtravels has now also started with conducting Surgi- also collaborating with various brand hospitals, to con- cal Camps & OPDs with top hospital brands from India at duct their camps in various international destinations to International locations to live up to their goal & objective promote the brand and Medtravels as a whole which will of taking healthcare beyond boundaries. help to generate patient trust and in return a good foot fall. As well as developing Information centres in various ACHIEVEMENTS AND MILESTONES places. Also, we are looking forward for some govern- Medtravels continuously strives towards improving the ment initiatives that may help in our endeavors. Operational efficiency by improvising the service deliv- ery mechanism while aligning various resources. Apart Medtravels keeps constantly updating its portal based on from that, Medtravels has achieved some key milestones the needs and requirements of the clients. Technical de- to meet the needs of the market: velopment is a continuous process that helps us to keep • Medtravels is constantly expanding its base by em- up to date in the race of technology panelling with more & more hospitals to provide a Medtravels believes in creating relationships with their wide range of options to all the patients as per their patients and not just a one-time affair, thus, Medtravels choice of location. constantly keeps in touch with the patient to keep track of • Medtravels is also constantly expanding its base of any further complaints or complications post discharge Associates and Referral Doctors to maintain a steady and any other related or underlying disorder that may flow of patients lead to revised surgery or treatment if needed and pro- • NABH Accreditation received to ensure reliability of vide full support during the same. the brand • Conducted first Surgical Camp in Ghana to facilitate Medtravels enables the end user to book treatments, quality care to the local people compare and choose between doctors, hospitals, wellness • Introduced facility of second opinion through Skype centre, allied practitioner according to location, level & consultation. budget, second opinion and post surgery care. • Actively promote and generate awareness among the masses regarding various medical conditions and ail- Apart from that, Medtravels is also actively engaged in ments to help them make the right decision. conducting Surgical Camps & OPDs in various interna- • Medtravels have created a defined SOP for patient tional locations to meet unmet medical needs of the peo- care and query management to ensure a minimum ple of that country. TAT between receiving reports and reverting on the same along with a follow up mechanism to ensure THE JOURNEY SO FAR better conversion. The journey since its inception in December’15 has been a • Medtravels has partnered with Yatra through API roller coaster ride for Medtravels. It was important for the integration to ensure booking of flight tickets for pa- Founders of Medtravels to create a “trust factor” amongst tients travelling to India or within India. the Healthcare Providers to empanel their hospital onto • Medtravels has partnered with Treebo & Oyo to cater the portal. After a number of meetings, it was finally ac- to the hospitality service that may often be required complished and since then there was no looking back. by International patients during their stay in India. Not only this, but when Medtravels ventured into the The wide range of services provided by Medtravels and International Market, it was difficult for the founders to its modus operandi of B2C model which allows its cus- identify the right person to be their Franchise partner. tomers to directly interact with the healthcare provid- After detailed evaluation and training, partners have ers ensures that it has a competitive edge in the market. been deputed in various locations to expand the reach of Medtravels is also one of the few proud recipients of Medtravels. NABH certification. They have endeavored to expand their services in various domains to ensure maximum Medtravels till now has successfully empanelled with outreach and with this in mind, Medtravels has started 450+ Hospitals, having its Franchise offices in 27+ In- conducting Surgical & OPD Camps in various specialties ternational Locations and have identified 66+ Domestic by associating with some big brands across the globe to reach out to the people in far horizons. The CEO Story 39 INDIA | WWW.THECEOSTORY.IN | AUGUST 2021

Tech & Education Focusing on Technology in School Curriculums to make Entrepreneurs of Tomorrow Technology, the driving force of our new fast-paced for showing their creativity in fields such as world. It is quite hard to imagine where the world Product design, UI/UX design, Animation, Visual would be without it, especially in this Covid-19 communication design, Video editing, and others pandemic. It permeates every aspect of our lives, our technology is aiding in transferring the conventional work, social lives, and even our search for love. In this set of careers and approach towards a professional crisis, technology is playing a vital role for nations world. to grow their economies, including domains and optimizing their operations. “Technology can help the creative minds and entrepreneurs who have a goal to start aesthetically The educational institutions have also overhauled -driven ventures or creative start aesthetically-driven with the introduction of tech-savvy portals and digital ventures or creative startups with a technologically progressions supported by technology advancement. sound foundation.” It has been a force that redefines education by not limiting the horizon of knowledge to just textbooks Technology is providing diverse learning options and notebooks. From microchips to AI voice-recognition and algorithm-based suggestions and Machine learning, Taking it far beyond into the realm of great digital technology has alternated itself time and again to tools and unique modules that excitingly spread match the new-day people’s demands and needs. knowledge, it has set a modus operandi of the modern-day that is flexible and exciting for all. THE SPIRIT OF ENTREPRENEURSHIP “Have not 2nd thoughts that technoference or “technology interference” is reviving up the Waking up their entrepreneurial spirit with honing curriculum of educational courses and streams, but their critical analysis, logically thinking, and this is becoming a foundation which new programs straitening, technology is emerging as the torchbearer and courses are built. Contributing to the evolution of for the entrepreneurial aspirations of the students. the industry while preparing students to develop into Today, many universities are coming forward to adopt their passion, today technology has become key for technology and entrepreneurship at the core of their success.” curriculum to feed the entrepreneurship skill from the very start. Some of the entrepreneurship courses are Most of the startups being tech-based, and millennials an example of the same. showing interest in entrepreneurship to start their own venture. Students are totally relying on the Over the past few years, active learning has been tech-aid from their universities and inbuilt business introduced among students by many institutions. incubators. Active learning is an approach that helps students develop collaboration skills, improve critical & Serving the younger generations all over the different creative thinking and enhance communication skills, fields, technology is assisting a whole new way of hence many institutions have started sowing a seed of experience and preparing budding entrepreneurs to entrepreneurship in students at an early stage. show their talents in near future. Connecting with students and making curriculum Promote creative minds technologically sound indirectly triggers their minds By contributing technology and design to schools, to reflect a similar structure and let them make technological innovation is helping the students to decision in an analytical way. Thus developing an stand on the creative side. From reception of new entrepreneurial mindset will lead them to their path trends in design to provide students with means to success in entrepreneurship after completing the to adopt digital technology with their passion course. INDIA | WWW.THECEOSTORY.IN | AUGUST 2021 40 The CEO Story

“AI progression has overhauled many verticals already and is now printing its mark across medical, engineering and education as well. from sensory system to remote pair programming software, it allows students to absorb the concept and comprehend it well.” The CEO Story 41 INDIA | WWW.THECEOSTORY.IN | AUGUST 2021

286 mm INDIA | WWW.THECEOSTORY.IN | AUGUST 2021 42 The CEO Story

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Tourism 7 Cool Hill Stations Near Delhi You Should Visit to Beat the Heat Delhi, “the heart of India” offers a wide array of hill stations which are perfect weekend getaways to escape the hustle and bustles of the city and the blistering heat. So, if you are living in Delhi or NCR, then you are lucky. Today, we will be showing you 7 cool hill stations near Delhi, which have beautiful views from high altitudes and is the best for a picnic feast. #1. Lansdowne. Burrowed among scenic oak and verdant pine forests, Lansdowne is one of the most beautiful hill stations near Delhi, famous for its scenic beauty, weather, and peaceful surroundings. Here you can do several different activities: bask in the sunshine of the Himalayas, do trekking amongst the lush forest, feast on a picnic lunch or simply gaze at the breath-taking views of the Himalayas. This hill station is well connected with motorable road, so the most convenient option would travel by road take around 6 hours via NH34. #2. Nainital. One of the most astounding hill Stations is known for its favourable climate all year round. Nainital is situated alongside the foothills of the outer regions of the Himalayas. For those who want a romantic getaway, then don’t forget to visit Nani Lake for a slow-paced stroll alongside the serene blue waters. Nainital offers panoramic views, which can be enjoyed on top of the Naina Peak. In order to bask in the glory of snowcapped views, you can go to “Snow View” take a cable car to enjoy the views from a high altitude. Once again, we highly recommend you to travel via your car, because I’m sure you don’t want to miss the picturesque views throughout the road journey. Although, a direct bus option is also available. INDIA | WWW.THECEOSTORY.IN | AUGUST 2021 44 The CEO Story

#3. Mussoorie. Mussoorie is known as the queen of the hills. It has a peaceful trek with a beautiful view of Aglar valley, lead you to the picturesque cloud’s end - a place where Mussoorie ends, and trust us it’s a true sight to behold. Just 18 km far from Missouri, Kempty Falls is located, has been attracting tourists since forever, and why not – milky streams of water falling from above 40ft, it has a charm of its own. The highest point of Mussoorie – Lal Tibba in Landour shares the most amazing views of the whole Kedarnath & Bandarpunch mountain trails, which won’t allow you to blink your eyes. #4. Naukuchiatal. Naukuchiatal or “lake of nine corners”, features a sprawling lake encircled by verdant mountains with a wide range of flora and fauna and is an ideal weekend getaway from Delhi. A morning stroll near the lake must be on your bucket list! You can take a scenic boat ride across the lake to try fishing or enjoy panoramic views. The best time to visit here would be March to June and Sept to Nov to admire the freshness of the lush greens. It takes around 7 hours to reach this cool hill station. #5. Shimla. Shimla, the former summer capital of the British, sits along the foothills of the Himalayas amidst pine woods that offer scenic views. Mall road is the highlighted the town of Shimla, walking along mall road with breeze blowing has its own charms. Since traffic isn’t allowed, waking will be a pleasant and peaceful experience. Here you can do thrilling adventure activities like river rafting, Golfing, toy train ride, ice skating, and more. There are several busses in Delhi which take you to Shimla directly. It will be a 7- or 8-hours road trip. Shimla is known as the best place for a honeymoon. #6. Chakrata. Chakrata is a beautiful small hill station that offers a fascinating holiday experience for nature lovers and adventurers. Away from the urban chaos, tiger waterfall is situated amidst a hilly terrain and must-see. You can enjoy a rejuvenating bath in the waterfall or do trekking amidst the pine jungles. Just 24.6 km away from Chakrata, a village Koti Kansar is situated famous for a honeymoon couple, a picturesque location encircled by dense forest. The journeys take around 8 hours, via NH44, from Delhi. #7. Kausani. A paradise of earth, Kausani is a perfect place for those who want a relaxing vacation away from the noisy and polluted city lifestyle. This is a place surrounded by lush greenery and charming attraction. It is definitely worth visiting. You can trek through world-renown trials like Adi Kailash trek, Base Kausani trek passes through oak and woods. Kathmandu is the nearest station to Kausani. However, it has a smooth road, So you can reach Kausani through your own vehicles via NH9. The CEO Story 45 INDIA | WWW.THECEOSTORY.IN | AUGUST 2021

STARTUP 2021 OF THE YEAR BRINGING ABOUT A TRANSFORMATION IN THE DIGITAL GAMING INDUSTRY Avishek Singh | The CEO Story “After making all the mistakes, every player has a A RICH NETWORK OF CLIENTS: THE PLAYTONIA WAY OF BUILDING chance to turn the outcome of the game around by ITS NET-WORTH making the right moves next.” “The only boundaries for “Networking is not about just connecting people. It’s about you are those, you place in yourself.” “The team that connecting people with people, people with ideas, and keeps winning is not the most talented but the most people with opportunities.” hard-working.” Michele Jennae. Zoltan Andrejkovics, Science shows that the most successful people rely truly on As Esports gathers its global appeal, it has surprised the power of networking. Playtonia has invested the seeds broadcasters and media houses who never thought it of networking through its professionalism, by keeping could generate such a large audience. promises, providing great services and upskilling them- selves with the latest needs. The company has worked with We live in a digital world. One generation grew up major clients like Tencent Games, Acer, Asus, X1 Racing, In- with hitting the cricket ball in the backyard. The oth- dia Today, Garena India, Redbull, SRM University, Ubisoft, er generation is growing up digitally. ESports is like StarladderTV, EA Sports, Sony Playstation, Oppo, Corsair, competitive video gaming. In a professionally man- Thermaltake, YRF films, HP Omen, Intel, Petronas, Sunway aged eSports, teams compete in popular video games. Lagoon, Air Asia, Orange Esports and MMSC (Madras Mo- Thanks to streaming services. E- gamers can earn some tor Sports Club), Dubai World Trade Center. steep amounts. These sports gather tens of thousands of spectators. Like other sports teams, eSports teams often THE AGENTS OF CHANGE: How Playtonia adapts to the digi- get sponsorships from brands. Gurus predict that rev- tally growing needs enues from esports will be from three main channels: “Nobody likes to change. There will always be resistance to the selling of content rights to broadcasters, receiving change, and there always will be change. And the quicker payments directly from live streaming services and ad- you get to that, the easier it is. It’s not such a difficult thing. vertising revenues. If you entrench yourself and go, ‘By God, I will not change, I will not have this.’ Then, you’re a dead man. We’re great We bring forward a story of one such company that is at adaptability. It’s our strongest suit.” Nick Nolte bringing about transformation in the digital gaming in- dustry. Playtonia was started in the year 2016 with the With the changes being unpredictable, Playtonia never fails key goal of building a strong Esport community in India. to adapt to the new changes. With sudden changes, all the employees come down as a team to sort out the problems Playtonia esports Private Limited has successfully held or any sort of changes that are made from the client-side. 6,784+ Online, 36 Cafe, 13 Offline and 4 International There is always proper planning before executing any tour- Events, with the clientele list ranging across the globe. 2019 nament, to make sure everything is well organized. being a great year for playtonia, the company has opened 2 new offices, one being in Malaysia and one in Dubai. RAMPING UP R&D: How Right research and developmen- tal strategies give you a competitive advantage. The company currently serves the following lines of busi- Businesses are better placed to compete in the global mar- ness ketplace with a regular R&D investment at different lev- • eSports Platform els. Research and development can lead to great inven- • Content Creation tions and generate innovative ideas. This can give a lead • League & Tournament Management when it comes to maintaining a competitive advantage. • Consultation & Talent Provider R&D go hand in hand for a business to grow. Playtonia • Advanced AR and VR Services always has an upper hand in learning new things and im- • Audio/Video Production & Studios plementing the same for the growth of the business. INDIA | WWW.THECEOSTORY.IN | AUGUST 2021 46 The CEO Story

Playtonia being an Esports company has come up with new technology to sustain in the mar- ket. At present, the team of Playtonia is work- ing towards AR (Augmented Reality) which is one of the latest technology investments. The company is effectively using AI for building a robust Matchmaking System for eSports and complete Analytical BI Tool for eSports. HERE’S HOW PLAYTONIA KEEPS ITS EMPLOYEE HAPPY It is very important to keep the employees mo- tivated, as only the motivated ones can give in their 100% in terms of performance and growth towards the company. Regular motivation by encouraging them for their good work is some- thing that playtonia has been following ever since its day of incorporation. Along with this, the company organizes the team camp outside once a month to ensure employee’s happiness and to make them feel like family. This has a great role in getting to know one another which creates a better working environment. The company also ensures to maintain the so- cial and emotional well being of its employees. Chaitanya G Personal and Professional life is separate and we believe in the same. With regards to professional values, we believe to work as one team in spite of having different in-house teams. Help and support everyone and the most important value we believe in is, respect everyone at work. SPEAKING TO BUSINESS CONNECT, MR. KRISHNA CHAITANYA, A KEY OFFICIAL AT PLAYTONIA SHARES THE FUTURE PROSPECTS OF THE COMPANY. “We are in the process of making the whole eSports as a vertical no less than any other Sport with various standards and compliances in place which is still not defined in a structured format worldwide. We aim to create a Global Profiling for Players with sophisticated analytical information providing various insights of the Gamers/Viewers/Brands/Publishers. We are on the verge of launching eSports Lounge in 30+ Location world wide in partnerships with the best brands and companies. We will be actively participating with the Autism Community with Gaming and VR engagement to uplift the community, creating new talents and value to their lives.” As the world becomes more interconnected and tech-savvy, the appeal and the audience for esports will boom and it will soon become a multi-billion giant. The CEO Story 47 INDIA | WWW.THECEOSTORY.IN | AUGUST 2021

InstaCarro A Brazilian Digital Vehicle Marketplace Raises $23 Million In Investment TCS | Ashwathy Nair InstaCarro, a digital marketplace in According to Cafici, InstaCarro is now The business has worked with major Brazil that connects used vehicle sellers one of Brazil’s top used automobile retail chains to build inspection sites and dealers, has secured $23 million in a purchasers. The organisation has before the pandemic. However, when Series B round of investment. transacted over R$1 billion (US$193.2 the virus expanded, it began inspecting million) in commerce with over 35,000 vehicles at the sellers’ homes, which, J Ventures, FJ Labs, and Rise Capital, all clients who wish to sell their automobiles according to Cafici, has aided the firm’s of which are located in the United States, to dealers since its start. Since the ability to move and develop more swiftly. co-led the investment. All Iron Ventures beginning of COVID, the company has and Big Sur from Spain, among others, grown at a rate of 21% month over month “Due to the pandemic, we had to took part in the funding. InstaCarro, and has been profitable since 2019. Cafici reconsider our business approach. situated in São Paulo, has already raised claims that profitability has increased by Most of our activities were reliant on more than $56 million since its beginning nearly tenfold since the outbreak. central inspection locations prior to the in 2015. lockdowns, which had to be shut down After hearing from consumers that they overnight in March 2020,” he explained. As we all know, the COVID-19 outbreak would like to buy a car directly through “Last year was difficult and frightening resulted in an upsurge in individuals its website, InstaCarro plans to become for our consumers, dealers, and staff. Our buying and selling goods online all a “full-service” auto trading platform in team worked tirelessly to reimagine our around the world, including vehicles. the future. business model around house inspections InstaCarro intends to utilise some of so that we could continue to operate its new funds to take advantage of the The procedure appears to be simple in safely. Instead of having them come to an change and “aggressively” grow its its present form. When a consumer sells inspection facility, we started coming to presence in Brazil. their automobile through InstaCarro, their driveway.” the firm visits their home to check the Until this year, the company exclusively vehicle, takes over 150 photos, and then Over 90% of the company’s clients now operated in São Paulo. It began auctions the vehicle through its network choose to do everything digitally. operations in eight additional cities of over 4,000 dealers throughout Brazil. in the first half of this year, including Customers receive an offer for their car J Ventures’ John Nordin said his firm was Campinas, Rio de Janeiro, Curitiba, within 24 hours, according to Cafici, and pleased by the company’s ability to adapt Santos, Brasilia, Goiânia, Joinville, and InstaCarro pays the customer the same its business model once COVID struck, Belo Horizonte. day and handles all of the paperwork. and that it is now “growing faster than ever.” To put things in context, Carvana in the “Because there is no universal consensus United States, Chehaoduo in India, and on what a used car is actually worth,” he “We see digital auto dealerships Carro in Indonesia are all companies that said, “the auction is a critical component succeeding in markets all across the the firm compares itself to. to getting a good price,” he continued. world, from the United States to the “The better the pricing, the more dealers United Kingdom, Indonesia, and After co-founding a vehicle classified you will be interacting with.” Mexico,” Nordin explained. “The team business in Asia with Rocket Internet, or teams working on a digital auto CEO Luca Cafici created InstaCarro. According to Cafici, the firm aims to dealership in Brazil will have their work Cafici claims that his experience taught utilise the additional funds to “increase cut out for them, not only in terms of him that “car classifieds were not the coverage” of its house inspection figuring out how to tailor the model to attempting to solve the problems people model and to “enhance the efficiency” Brazilian customers but also in dealing had when selling their own cars.” of its digital auction process. Naturally, with the operational issues that come Inspired by Auto1’s early success in it plans to undertake some hiring as with buying and selling a large number Europe, he returned to Latin America to well. InstaCarro’s current employees of of cars on a daily basis. To tackle the build a similar model, initially focusing 120 people and expects to increase that challenges that lay ahead, InstaCarro has solely on Brazil, the world’s third-largest number by 2022. the right people on board.” car market. INDIA | WWW.THECEOSTORY.IN | AUGUST 2021 48 The CEO Story

NortonLifeLock Plans To Merge With Avast For $8 Billion The companies confirmed on Tuesday directors. In addition, Avast co-founder While the price is “quite expensive,” (10th August) that NortonLifeLock and board member Pavel Baudi is likely NortonLifeLock must be confident in its and Avast are intending to join in a deal to become an independent director on the ability to utilize the combined business valued at more than $8 billion. NortonLifeLock board. Vincent Pilette, and drive development, according to CEO of NortonLifeLock, and Natalie him. “I expect selling LifeLock identity In the consumer antivirus sector, Avast, Derse, CFO of the new business, will theft protection technology to the Avast located in Prague, and NortonLifeLock, continue in their roles. customer base to be a major component based in Tempe, Ariz., are competitors. of that estimate,” Parizo added. Antivirus and VPN solutions are at the The merged firm will have offices in both heart of both companies’ services, but Prague and Tempe and will be listed on The deal was most likely pushed by there are differences. Avast is known NASDAQ; NortonLifeLock is presently competitive pressures in the antiviral for its free antivirus and computer listed on NASDAQ under the symbol industry, especially Microsoft, according performance software, whereas NLOK. to Dave Gruber, a senior analyst at NortonLifeLock specializes in identity Enterprise Strategy Group, a TechTarget theft protection. Prior to the Avast merger, subsidiary. NortonLifeLock had a difficult business The merged firm would service 500 history. Previously, the firm was a part of In an email to SearchSecurity, Gruber million people, including 40 million Symantec, which was formed in 1982 and said, “As Microsoft proceeds to engage direct clients, according to the statement. is well known for its Norton antivirus in its free, integrated Windows Defender software. Symantec grew to become solution, market pressure needs to build Avast stockholders will have two one of the industry’s top cybersecurity for both Norton and Avast, requiring alternatives for compensation: a majority suppliers in the early 2000s, however, increasingly broad use case support cash option or a majority stock option. the business has lately suffered from around consumer data privacy and The merger would be worth between a series of management changes and external security services that strike $8.1 and $8.6 billion, depending on organizational restructures. Symantec a chord with consumers as they face shareholder elections, according to was divided into two publicly listed firms ongoing fears around personal data the statement. Furthermore, Avast in 2014: a data management company theft, impersonation, and fraud.” stockholders will possess between 14% and a security company. “With their extended, cloud-delivered and 26% of the newly merged firm. products, NortonLifeLock has a chance The enterprise security division was to avoid Microsoft as a newly combined The merged company’s name will be purchased by Broadcom in 2019, while organization.” decided later, and the deal is scheduled the consumer antivirus and identity to be completed in mid-2022. protection company was renamed SearchSecurity reached out to NortonLifeLock in the same year. NortonLifeLock to learn more about The boards of both firms “believe the the move to merge with a rival with partnership has compelling strategic According to Eric Parizo, chief analyst similar antivirus software. A business logic and represents an attractive at Omdia, the transaction is “primarily spokesman referred SearchSecurity opportunity to develop a new, industry- about NortonLifeLock growing its total to previously disclosed merger leading consumer cyber safety business, addressable market.” announcements and investment papers utilizing the established brands, technical but declined to comment further. expertise, and innovative thinking “[NortonLifeLock’s] development of both groups to deliver substantial possibilities have been somewhat The acquisition has the ability to benefits to consumers,” according to the constrained since selling its enterprise “strengthen regional diversification suggested merger filing available with businesses,” Parizo added. “The and allow development into the SOHO the press release. acquisition of Avast provides the firm [small office/home office]/VSB [very with not just a substantially larger client small business] segments,” according to When the transaction is completed, base overnight, but also the chance to NortonLifeLock’s news release. Avast CEO Ondrej Vlcek will become significantly extend its reach, notably in president of NortonLifeLock and a Europe, where Avast has long reigned INDIA | WWW.THECEOSTORY.IN | AUGUST 2021 member of the company’s board of and NortonLifeLock has lagged behind.” The CEO Story 49

INDIA | WWW.THECEOSTORY.IN | AUGUST 2021 50 The CEO Story