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19 magazine Coming Together plus… Zibrant 2014 Round-up Ramblings of a Mad Man Harnessing the Hashtag Zibrant [email protected] 1 Zibrant

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XXXXX MAL BB 142x210 Zibrant Ad.pdf 1 17/10/2014 17:05 Nigel Cooper, Chairman, Zibrant welcome C M Contents Y CM New Zibrant? MY Issue 19 CY CMY I have been asked a lot about my plans for Zibrant and what’s going to change following my 4 Latest news and hot acquisition of the business. The short answer is not a lot! Same name, same offices, same K topics in the Zibrant people, but the long answer is everything! world I have been Chairman for the last seven years now and worked closely with Fay Sharpe, Helen McCabe and the senior management team. Over the last twelve months we have been 6 Zibrant 2014 round-up investing in new brands, new services and new technologies, so when I say nothing is changing I of course mean that we are continuing our investment and development to change everything. 8 ‘Into the Wilderness’ - award winning BMW Twelve months ago we launched Zibrant LIVE! as a production and communications driven agency within Zibrant. More recently we have unveiled Zibrant Venues and Zibrant incentive creation Meetings Management. Each of these three core brands represent a group of talented people with an expertise in the core fields of venues sourcing and procurement, meeting 12 The secret of logistics delivery and communications and production. Each brand has a unique proposition associations with a team trained, focussed and experienced to deliver the right type of expertise at the right level. 14 To app or not to app, Key to our own structure is matching our service capability to our clients need for that is the question support; crucial and also perhaps unique. Far too many agencies try and sell what they have rather than what the client wants or indeed needs. At Zibrant we are not designed 17 Ramblings of a mad man for one size fits all, we are designed to match a specific need with specific expertise to form a successful and long lasting partnership. 18 How I got here – Helen McCabe Our success, both present and future, is based on our ability to deliver what our clients need. There is no point us doing something a client does not need – it’s about working with 19 Accommodation and understanding our clients’ businesses, communication and creativity! accomplishments Of course having established what our clients want and matched our service offerings against the client’s criteria we need to ensure that our services deliver consistent and 20 Living Office class leading quality. Each of our brands or service lines has its own development strategy ensuring it achieves and maintains relevant best in class service. Thankfully I am supported 22 Venue update by Zibrant people who are the best in the business so I can look forward to the future with – London great excitement. Best wishes 24 Venue update – International Nigel 25 60 second spotlight 26 Harnessing the hashtag 27 Zibrant giving back 30 The perfect Christmas table 31 Competition ★ Zibrant [email protected] 3 Zibrant

News latest Awards Healthcare Meetings Forum 2014 with brands such as AstraZeneca, RBS, HSBC and a number of hair/beauty brands will rd further add to Zibrant LIVE!’s offerings. The 3 annual Starting the year with our Times Top 50 Healthcare women in Business award win and our IIP Gold Meetings Forum, accreditation we then went on to win a hat New Wins! meetings forum 2014 ‘Focus on the trick at the C&IT Awards for Best Incentive An exciting new area of growth for Patient – Driving Programme, Clothing & Footwear Event of Zibrant Meetings Management brand new trends for the year and the prestigious Grand Prix for is the Associations market and we are medical meetings’, takes place this December. the BMW Incentive Programme (the full thrilled to announce three new wins: High profile sponsors from across the story is on page 8). This inspirational Incentive ★ ★ The★Association★of★Physicians★of★ events industry have also thrown their Programme then went on to win Gold for Great★Britain★and★Ireland★Annual★ support behind this year’s Forum including: Best Motivation/Incentive at Eventia.The year Meeting★in★March★2015★ IBTM Global Events, Queen Elizabeth II concluded with Fay Sharpe being placed 3 in Conference Centre, Macdonald Hotels, rd the Event Top 100 Club, ranking the highest ★ ★ The★International★Spinal★Cord★Society★ Warwick Conferences and MPI. female in the industry. Annual★Meeting★in★May★2015 ★ ★ IEEE★International★Conference★on★ Cvent and crystalinteractive will be providing New Faces Communications★in★June★2015 cutting edge solutions to enhance both We are delighted to introduce audience experience and engagement with Guy Kersey, our new Creative speakers, panellists and each other. Production Manager for Global market-leaders GSK, AstraZeneca, Zibrant LIVE! find out more Pfizer, specialist agencies Athena, Gemini Recently back from Las Vegas, Guy has over and medical associations such as European 15 years experience working as Technical about this emerging and evolving service Society of Cardiology (ESC) and Royal College Director on live events, designing and delivering line on page 12 and get in touch if you of General Practitioners are among the engaging environments from huge shows to would like to discuss further organisations signed up to attend. intimate brand engagements. Guy’s experience [email protected] FAST FORWARD 15 IS AN Each mentee will work with a dedicated The programme is accredited by both the MPI INITIATIVE I AM PERSONALLY mentor for a 12 month period. It is important and HBAA. I am inviting interest from anyone CHAMPIONING, AIMING TO for our industry, the economy and our society who would like to get involved and have one that women are able to use their talents fully last place remaining to be a mentor in this DEVELOP 15 ASPIRING FEMALE at all levels within the workplace, whatever exciting programme. Formal details will be CANDIDATES IN THE EVENTS their aspirations. The mentoring programme announced in the New Year which will AND HOSPITALITY INDUSTRY will span across the sector, giving access and coincide with the launch of the website THROUGH PROVIDING insight from some of the most senior figures and application process. OPPORTUNITIES TO GAIN in the sector, an inspiring portfolio of influential I’m really excited by what Fast Forward 15 will and select talent, willing to share their VISIBILITY, EXPOSURE knowledge and experience with the stars achieve for our industry, and look forward to AND CONFIDENCE. of the future. a rewarding year ahead! The programme launches in March 2015, with applications If you would like to discuss Fast Forward 15 opening at the end of January 2015 through our website in more detail please contact www.fastforward15.co.uk [email protected] 4 zibrant.com @Zibrant Zibrant

news Lenovo... WOW what an event! Product★launch★of★two★exciting★and★industry★changing★products.★★ Streamed★live★globally. Showcased★by★Aston★Kutcher★via★a★live★feed. Zibrant were already working with Lenovo in the and create a unique environment to fulfil our added element all presentations were UK, so when the worldwide event team from client’s goals. As a ‘blank canvas’ this space streamed live online allowing the global Lenovo asked the London office to recommend helped us create a real surprise factor right market to be involved throughout this ground an agency they put Zibrant LIVE! forward. from the initial entrance. breaking launch. We entered an eight way pitch and had 48 hours As an old industrial space we were faced with As a creative agency Zibrant LIVE! was the to come up with a creative solution for a product challenges such as environmental health and the perfect choice for this worldwide launch. that we essentially didn’t know anything about. structure itself. Our creative design had to Putting the client and their product at the accommodate these venue quirks both on a centre of everything that we delivered, we A short video and creative storyboard later, our creative level, but also to ensure the successful planned, built and delivered a global product ideas were presented and the industry changing delivery of the event. launch for our market leader client. Streaming product revealed. A 360 degree rotational the event live and to a global audience enabled laptop …. They loved us, we loved the product! Built from the ground up we had only 30 hours us to showcase our clients products in an ultra to set up from access to the building to the modern, sleek and fashionable environment, The event space had two key elements; a show going live. The show was 45 minutes long maximising on reach and utilising latest theatre and a product display and with two hours of demonstrations and then only technologies reflecting our clients brand. demonstration area. Show content screens seven hours to completely de-rig and dismantle. linked the two spaces together and highlighted the essence of the product - dazzling The event journey was designed to enable versatility! The venue needed to suit advanced press to experience three key areas during production requirements, a space intense stage the launch. The central auditorium housed watch the event set and substantial ceiling height narrowed the guests in a modern environment down our venue options, and after 60 venue reflecting both the brand and products being Watch the event reviews, four were shortlisted. launched. A fully immersive brand experience, for yourself here - Aston Kutcher, appeared on the giant media The Sorting Office offered a unique, urban walls to explain the products in greater detail http://bit.ly/1wngzG1 space allowing us to build a bespoke stage set through a live feed from the USA. As an Zibrant [email protected] 5 Zibrant

ZIBRANT 2014 Round-up MEETINGS Jul Jan TOTAL EVENTS ★ Big Sleep Out - £10,000 raised MANAGEMENT ★ Year kicks off with 286 for Muscle Help Foundation, Send a Cow and Padley Group ‘The Zibrant Difference Staff Conference’ ★ Zibrant volunteers assist with the Muscle Help Foundation’s ★ Zibrant LIVE! launched Class of 2014 Muscle Dreams ★ Fay Sharpe awarded second ★ Richard Parker announced as place in Event 100 Club – Feb President Elect of MPI UK highest ranked female ever ★ Redken Event at Olympia Mar Jun Motivcom voted by C&IT as ★ state of the Industry 2014 ★ Zibrant awarded Apr number one agent in the Investors in People Gold Top 50 agencies accreditation ★ Legal Networking Forum ★ Awarded Times Top 50 employers for women INCENTIVES ★ Easter Egg desk 25 Extravaganza INCENTIVES THIS YEAR. 2014 TOP THREE DESTINATIONS: MARRAKECH VENUE FIND SOUTH AFRICA THE U.A.E TOTAL NUMBER OF VENUES BOOKED FURTHEST TRAVELLED: 3,561 May 8,000 MILES TO NAMIBIA, ALSO THE MOST TOTAL NUMBER OF REMOTE LOCATION. ROOM NIGHTS BOOKED ★ Zibrant produces the ITM Annual Conference 154,605 HOTTEST LOCATION: 108ºF IN DUBAI IN JUNE. TOTAL CLIENT SAVINGS VALUE INCENTIVE PLANNING FOR £9,689,239 ZIBRANT LIVE! 2017 UNDERWAY HOT DESTINATIONS: TOTAL NUMBER OF MAURITIUS COUNTRIES BOOKED TOTAL EVENTS U.S 64 124 MARRAKECH 6 zibrant.com @Zibrant Zibrant

Aug ★ Healthcare Forum launched in Asia ★ £1 million invested in Dec new technology VIDEO HOUSING BUREAU ★ European Healthcare Forum WATCH ZIBRANT LIVE!’S STRONG GROWTH AREA ★ M&IT Award 2015 – LENOVO VIDEO ON SHOWS THIS YEAR Zibrant qualify for Best YOU TUBE INCLUDE: Intermediary Agency THE★PHOTOGRAPHY★SHOW★ LONDON★WINE★FAIR★ NEW★DESIGNERS SUPPLIER ZONE FARNBOROUGH★AIRSHOW★ March – Starwood Capital TOP★DRAWER★&★HOME purchase De Vere Venues EMERGENCY★SERVICES★ May – The much awaited Shangri- SHOW La at The Shard opens its doors APPS★WORLD May – Village Urban Resorts Account Manager, Jamie Hunter, BRITISH★THORACIC★SOCIETY★ wins The People’s Awards Nov WINTER★CONFERENCE ‘Young Account Manager of the Year’ Award June – Puma Hotels re-brand to Sep ★ Nigel Cooper acquires become The Hotel Collection Zibrant through June – Firmdale’s Ham Yard Hotel Management Buy Out opens its doors in Soho on LinkedIn ★ The new Zibrant – Three Brands – ★ Zibrant 2,500 followers July – Topland Hotels acquire The Zibrant Venues, Zibrant LIVE! and ★ Zibrant LIVE! win Gold for Hallmark Hotels. The hotels will be Zibrant Meetings Management. best Motivation/ Incentive managed by Bespoke Hotels who Same Mission – New Vision at Eventia manage the Menzies Hotels which ★ Zibrant wins 3 C&IT awards were acquired late 2013. a. Best Incentive Programme of the Year MARKETING July – KSL take over the b. Fashion, Clothing & Footwear Event of management contract on The the Year 100’S Belfry Hotel from De Vere Hotels c. Grand Prix OF NEW CUTTING EDGE ★ Zibrant shortlisted for LONDON VENUES, September – The iconic Burj Al Women 1st Shine Awards RESTAURANTS, AND Arab celebrates its 15th Birthday ★ Zibrant reaches 5,000 followers HOTELS SHOWCASED VIA September – Marriott launch the Oct September – IHG lose the on Twitter THE LONDON MAILER. first of its economy brand Moxy Hotels at Milan Malpensa Airport THREE BUMPER EDITIONS OF THE OFFERING INSIGHT INTO Intercontinental Hotel ★ Zibrant LIVE! commended ZIBRANT MAGAZINE management contract for the for Best Experiential ZIBRANT, OUR Westminster which is then Event - UK Event awards KNOWLEDGE, EXPERTISE acquired by Hilton and re-branded AND CULTURE. to The Conrad St James Hotel OUR GOAT November – Hotel Du Vin announce HAS TRAVELLED TO GOA, the acquisition of Cannizaro BEEN PHOTOGRAPHED House at Wembley making it the WITH A STORMTROOPER, 16th venue in their portfolio. AND TAKEN THE CAPTAIN’S £1m will be spent to re-brand CHAIR AT 35,000 FEET. and refurbish. Zibrant [email protected] 7 Zibrant

Wilderness Into the Claire Okrafo-Smart, Account Director, Incentives Sandra Collins, Strategic Communications Manager. The★19th★September★provided★a★joyous★occasion★for★Zibrant,★an★evening★full★★ of★celebration,★admiration★and★reflection★of★why★we★love★our★jobs!★This★was★★ the★evening★Zibrant★LIVE!★won★three★awards★at★the★Conference★&★Incentive★ Travel★Awards.★ Zibrant LIVE! entered their incentive creation qualification threshold was increased by ★ ★ Ensuring smooth logistical operation of ‘Into The Wilderness’, for the prestigious a staggering 20% on the previous year moving a group to a new location every day category: Events of Excellence, Incentive ★ ★ Be aspirational, exciting and completely ★ ★ Getting the right balance of activity Programme of the Year. Not only did the event different from the 2012 snow/ski and relaxation scoop Gold, but also the coveted Grand Prix Vancouver and Whistler incentive Award! After a year of planning and overcoming wide appeal ★ ★ Incorporating surprise elements and challenges both on the run-up and on site, the entertainment in hard to access locations fabulous feedback from the client, BMW, and Destination all the winners, was a reminder of why we love With careful planning in advance we utilised what we do! Namibia was the chosen destination, situated our own private transportation, which between the Kalahari and South Atlantic, it included chartering of aircraft, boats and The BMW Business Partnership programme was has vast potential as one of the youngest Jeeps ensuring we were in full control of the created to drive corporate sales performance. countries in Africa. A four night programme group’s movements. This allowed us the freedom The incentive programme had to deliver not was created to truly appeal to those looking to carefully plan each day and adjust timings only outstanding sales results but provide for adventure and an opportunity to explore to accommodate local conditions. Exclusive delegates with an exceptional incentive an off the beaten track destination. Structured use of camps and private dining options made experience. From the launch, promotion to show the striking diversity of landscapes, for a luxurious, intimate feel and allowed for and communication of the programme, cultures and wildlife, the programme was a branding and personalisation on every occasion. every touch point was designed to engage the photographer’s dream that included wild Alternate use of private camps, lodges and widest possible audience. It had to be radically seascapes, rugged mountains, lonely hotels gave guests an opportunity to enjoy different from its predecessor which had set deserts, flora and fauna. different amenities and change the pace of the bar exceptionally high, whilst still building the programme. on its success and creating a buzz. Every Namibia is Africa at its best, which was exactly element was designed to capture the audience’s what BMW delivered to its top achievers through Programme Highlights imagination and raise the profile of the incentive. an exciting programme that combined game A thrilling four night programme included: drives, desert adventure, ocean exploration The Brief with a mix of private camps and luxury hotels. ★ ★ Transfer by private charter from A true adventure, this was a once-in-a- Johannesburg to the beautiful Erindi private To create an outstanding incentive to… lifetime opportunity. game reserve. ★ ★ Create excitement, motivation and ★ ★ Private early morning game drive allowing engagement Challenges guests to experience the diverse wildlife ★ ★ Have wide appeal Operating a complex programme in Namibia including rhino, elephant, antelope and created interesting challenges including: much more! ★ ★ Deliver a money-can’t-buy experience on a reduced budget ★ ★ Delivering a luxury guest experience in ★ ★ A bespoke private dessert location for lunch some of the remotest, most sparsely and desert action activities: dune bashing, ★ ★ Drive performance even though the populated areas on earth! sand boarding and a mini living desert tour. 8 zibrant.com @Zibrant Zibrant

Trip of a lifetime, a fantastic experience, I couldn’t speak highly enough about the whole trip. case study ★ ★ A 4x4 drive through a dry river bed to a private camp where Champagne was uniquely delivered by skydivers alongside the host parachuting in! “This is the best experience ★ ★ A hidden buffet dinner highlighted by fire throwers and a Marimba band. I’ve ever had, truly ★ ★ A private cruise with kayaking and breathtaking.” beach lunch. ★ ★ A private seafood banquet aboard an old sea boat followed by partying at “Truly amazing experience a nightclub until the early hours. and one that will never Communication be forgotten.” A creative theme that reflected the destination and nature of the incentive reward was designed by Zibrant LIVE! in-house graphic designer Gary Lambert. This supported a comprehensive communication strategy incorporating web, e-media, social media, print and teaser mailings to keep engagement high across the 12 month period. Participant feedback concluded 100% of participants were kept motivated by the communications. Part of the event legacy was the continued dialogue via social media as a specially created Facebook page was designed for winners to share their memories. Results “Awe inspiring, speechless, Over 110 dealers participated in the incentive amazing, can’t express how which equated to around 150 individuals. BMW the trip made me feel.” increased the qualification threshold to 120% of annual target and had 39 people qualify for the incentive. This was 5% more than last year, despite the targets being increased by “Absolutely incredible trip beyond any expectations. Fantastic c.20% and heightened qualification criteria. organisation with every last detail planned perfectly.” Feedback BMW Client: “In★terms★of★funding,★the★cost★of★the★incentive★ is★insignificant★compared★to★the★cost★of★selling★ 10,000★cars★into★this★market★place.★ Having★said★that★everything★is★scrutinized★★ and★has★to★be★justified★but★if★the★cost★of★the★ incentive★is★divided★by★the★number★of★cars★★ sold★then★the★cost★per★unit★is★negligible.★★ I★am★absolutely★convinced★that★incentives★ such★as★this★drive★behaviour,★particularly★in★ the★latter★stages★of★the★year,★just★when★we★ need★more★sales. My★own★view★was★that★this★was★absolutely★★ “This trip was beyond the★best★we★have★done.” expectation and imagination.” Zibrant [email protected] 9 Zibrant

Monte-Carlo SBM - Your ideal hotel partner in Monaco Offering★all★the★style,★service★and★ Every day since 1864, Monte-Carlo SBM has been reinventing the legend of Monte-Carlo, and fashionable★allure★you★would★expect★ offering its guests a unique experience based on emotion, entertainment and wellness. from★this★legendary★place,★Monte- This unrivalled resort operates Monaco’s most distinctive assets, which include four de luxe Carlo★SBM★can★also★offer★everything★ hotels: the legendary Hotel de Paris (182 bedrooms), the exquisite Hotel Hermitage (278 you★require★for★your★next★event bedrooms), the charming Monte-Carlo Beach (40 bedrooms) and the fashionable Monte-Carlo Bay Hotel & Resort (334 bedrooms). The resort also offers 60 conference & banqueting rooms (up to 1,000 people), 33 bars and restaurants, a signature spa in each hotel and Monte-Carlo’s five casinos. Importantly, it also operates cultural and leisure venues including the Opera, the Jimmy’z night clubs, the Monte-Carlo Golf Club and the Monte-Carlo Country Club (23 tennis courts). Among its hotels, the Hotel Hermitage and the Monte-Carlo Bay Hotel & Resort are particularly well suited to hosting meetings and incentives. After a comprehensive transformation programme completed in 2014, the Hotel Hermitage is today the perfect blend of classicism and modernity. Located a street away from the famous Casino Square, the hotel offers a large selection of flexible meeting and banqueting rooms (13 in total, up to 300 people) including the magnificent listed Belle-Epoque room. The spa has also been entirely redesigned and revamped over the last six months. Directly connected to the hotel, Les Thermes-Marins Monte-Carlo (6,600sqm) is the flagship of well-being on the French Riviera. With free access for hotel guests to a superb Aqua-Fitness centre (sauna, hammam, fitness room, indoor heated seawater pool with a panoramic view of the harbour), it can also welcome groups of up to 100 people per day for an unforgettable spa experience (seawater treatments, high-technology beauty therapy, massages and more). 10 zibrant.com ADVERTISEMENT @Zibrant Zibrant

Monte-Carlo SBM - Your ideal hotel partner in Monaco Located on a four-acre private peninsula, a stone’s throw from Casino Square, the Monte-Carlo Bay Hotel & Resort offers a different experience of this legendary destination, in a relaxed yet sophisticated atmosphere. With 334 rooms and suites (75 per cent of which overlook the sea), it boasts a unique environment of luxurious gardens, a huge heated indoor-outdoor pool and an exceptional sand-bottomed lagoon. This four-star hotel is THE fashionable place to be in Monaco and is large enough to accommodate the biggest conventions and incentives (15 modular function rooms, up to 340 people). It is also close to Sporting Monte-Carlo, which includes the fabulous Salle des Etoiles - a lovely event space with a sliding roof, making it ideal for gala dinners and functions for up to 950 people. From formal seminars to high-end incentives, the amazing diversity of the Monte-Carlo SBM resort is the key to successful events on the French Riviera. For further information: [email protected] www.zibrant.com +44 (0)8434 797 979 Zibrant ADVERTISEMENT [email protected] 11 Zibrant

Richard Parker, CMM Director of Healthcare Strategy The Secret of It★seems★hard★to★believe★that★three★months★have★gone★by★since★we★ launched★the★Meetings★Management★sub-brand★(full★story★in★issue★18),★ which★now★sits★proudly★alongside★its★sister★divisions★Venues★and★Zibrant★ LIVE!.★The★new★look★continues★to★build★on★our★rich★heritage★of★corporate★ meetings★management★excellence★and★gives★a★clear★indication★of★the★ business★direction★in★which★Zibrant★is★looking★as★we★go★into★2015. Of course getting to this stage was not and the protection of relationships by without its hurdles, and we have invested Professional Congress Organisers (PCO), considerable time and energy clarifying fierce. Writing that it would be a our vision and working to fully understand considerable challenge would be an where we needed to focus our division’s understatement but we’ve taken our time efforts to maximise our position in the to ensure that we maximize the chances of corporate market. Through this successful getting it right first time. Over a three year identification we are able to assist brands period, we conducted essential market who are in the infancy of their procurement research, gained insight and confidence consolidation strategy and help them prepare from watching, listening and learning. for maturity through a 3 – 5 year cycle. Our first association ‘client’ relationship One of the key markets we are looking to represented the traditional dip-the-toe-in- focus on next year is associations; a sector the-water, with the provision of Event App increasingly embracing the advantages of solutions. This service was quickly extended using agencies to support both association to cover other necessities: website creation, management and provide end-to-end delegate management, accommodation meetings coordination, sponsorship sales management and production services. I would and marketing support. It’s an opportunity not be exaggerating to say that the delivery we are well placed and now ready to cater was timely, set as it was against a backdrop for, completing the portfolio of Zibrant of some high profile PCO closures; further service lines. presenting an opportunity to enter the market to offer a better, advanced and When we originally set out to appeal to the more nuanced service. associations market, we already knew that it was a notoriously difficult nut to crack, The defining and key breakthrough to having seen a number of competitors fail. establish ourselves with associations came Associations are loyal to their supplier this summer, when we learned that a sector partners, the services delivered are unique stalwart, Caroline Mackenzie, was leaving 12 zibrant.com @Zibrant Zibrant

meetings management ASSOCIATIONS Contendam. We acted swiftly spotting the to rely on sponsorship. At the same time, clients chance to accelerate our capability: bringing in and influencers (CVBs, Venues et al) have been Caroline’s expertise to broaden and strengthen vocal in their support of Zibrant expanding into our offering. this sector. The initial intention was to take Caroline for Our scale, stability, knowledge and transparency lunch and pick her brains, gain some much-valued offer reassurance and encouragement to insight and report back to fellow directors. We associations who have been, quite frankly, had worked together for a couple of years on supplier-led for too long. Yet, our scale does the steering committee for the Healthcare not preclude us from being nimble and flexible, Meetings Forum so I was well aware of her something of which we are very proud. The deep understanding of, and considerable whole process, may I add, has also been a success in, the associations market. 2015 will be an exciting time to be furthering It’s always said to expect the unexpected but I couldn’t have predicted that less than two our association services reach. We have almost weeks after broaching the subject, and just unparalleled expertise coupled with a broad network 48 hours after receiving some considered of corporate clients, an attractive proposition to those projections, we found ourselves with new associations who continue to rely on sponsorship. colleagues, Caroline and her operations counterpart, equally experienced, Susan Hayden, testimony to our decisive, ambitious valuable learning experience for me (particularly approach, reinforced by Nigel’s recent from a sales perspective), bringing much needed management buy-out. clarity about what our value proposition is. 2015 will be an exciting time to be furthering I look forward to going into the new year with our association services reach. We have almost a spring in our step, refreshed and ready to unparalleled expertise coupled with a broad deliver the best possible experience for our network of corporate clients, an attractive clients, associations or otherwise. proposition to those associations who continue Zibrant [email protected] 13 Zibrant

To app or not to app… Let’s get down to business... expertise …that is the Technology★is★no★longer★considered★an★added★or★optional★component★within★an★ event★budget★but★rather★an★integral★and★definitive★element★and★can★work★well★★ question if★used★in★the★right★way.★ Embedding the proper social media components and use of technology within experiential marketing programs ensures higher levels of success and reach while capturing the attention and in turn loyalty of consumers. With technology capabilities growing fast, the range of opportunities to deliver “face to face” interaction continues to drive ROI, responding to the more impulsive approach of generation Y and offering enhanced engagement. The challenge today is choosing the right technology for your event as not one size will fit all. A collaborative approach between both client and agency, combined with the resources which an agency can offer in terms of production, communication and logistics will continue to enhance a brands visibility to its audience, and is now a pre-requisite to the agency’s delivery of events. Recently, we have seen a rise in the use of apps to share key information and engage with delegates. These will become far more sophisticated going into next year and the challenge C for organisers will be ensuring content is strong and functionality flawless; avoiding poor service JURYS MEETINGS DELEGATES CAN ENJOY: through careful development and client cooperation. Here are our top tips to ensure that you M get your app right on the night: Y • City centre stylish meeting rooms, • 12 point Customer service promise to suitable for meetings, seminars, events, support our commitment to service CM MY training and conferences excellence not an option! Meeting this challenge 2. 1. As mobile platforms (like CMY K • Reliable, efficient and friendly service • AIM accredited meeting venue Scalability and reliabilityConsistency CY Any technology solution needs to from our Jurys Meetings team smart-phones and tablets) be a consistent, dependable service and must be available all become more day and all night. Downtime is sophisticated, there is an requires a sophisticated, underlying expectation that the app will be functional Our Meeting rooms Checklist across whatever devise the end-user is server infrastructure with a built-in operating from. Ensure that the app looks redundancy and failover. Implementing good and functions properly across include as standard: disaster management and recovery different providers to guarantee that it is policies go without saying, and are an consistently delivered to whoever is trying Natural daylight integral part of the strategy to ensure to gain access from whatever device. that a contingency is in place if something WiFi and wired internet access goes wrong. LCD projector & white screen Adjustable air-conditioning 3. venues are starting to address their 5. Blackout facilities needed on the app specific to the individual 4. Adaptable, modular furniture Security Branding Flexibility This is a crucial factor for This seems like a no- There has been an increasing awareness of cyber security brainer but making the meetings and event apps, Stationery toolkit client’s brand as prominent in the meetings and events taking into account the as possible and ensuring type of content that will be industry, and more and more Conveniently positioned phone & powerpoints meeting. This means that organisers must network stability and security as a result of they have as much exposure as possible Refrigerated mineral water across the app, adds another platform develop a cutting-edge back-end system a rise in cyber-attacks. Apps should not be through which to promote their service/ Flipchart which can configure unique needs of a treated any differently, as data protection product. Look beyond a simple logo to the particular event. It is easy to fall into to the and privacy is now a pre-requisite to their functionality of the app itself and ask the template trap, but this should be avoided as successful delivery. Event organisers need question: ‘what information do you want CONTCT DETILS they will not address the various different to take into account everything from data to communicate and where in the app you functional components needed to create an storage and disaster recovery to encryption want to deliver it?’ For bookings and enquiries, call Zibrant on +44 (0) 8434 797 979 app tailored for each individual event. and secure updating. email [email protected] or enquire online at .zibrant.com 14 zibrant.com @Zibrant Zibrant

Let’s get down to business... JURYS MEETINGS DELEGATES CAN ENJOY: C M • City centre stylish meeting rooms, • 12 point Customer service promise to Y suitable for meetings, seminars, events, support our commitment to service CM training and conferences excellence MY • Reliable, efficient and friendly service • AIM accredited meeting venue CY from our Jurys Meetings team CMY K Our Meeting rooms Checklist include as standard: Natural daylight WiFi and wired internet access LCD projector & white screen Adjustable air-conditioning Adaptable, modular furniture Blackout facilities Stationery toolkit Refrigerated mineral water Conveniently positioned phone & powerpoints Flipchart CONTCT DETILS For bookings and enquiries, call Zibrant on +44 (0) 8434 797 979 email [email protected] or enquire online at .zibrant.com Zibrant ADVERTISEMENT [email protected] 15 Zibrant

C Halo Half page prog ad Zibrant.pdf 1 04/12/2014 15:43 M Halo – Your Conferences & Events Y CM Specialist in Southampton MY CY Halo operate the two largest • First-class catering CMY event venues on the South Coast; • Secure on-site car parking St Mary's Stadium and the ABP • 9 function suites and 45 K City Cruise Terminal. We provide executive boxes corporate conferences & events • Capacities from 10 to 2,500 of the highest quality, bespoke to • Dedicated and experienced your individual requirements. sales and events team. Contact our sales and events team today to find out more ch 20078 Laura Ashley Zibrant A5 Ad_1 04/11/2014 09:54 Page 1 + 44 (0) 8434 797 979 [email protected] www.zibrant.com Laura Ashley, The Manor, Elstree. Situated in 10 acres Laura Ashley Hotel, The Belsfield, offers the epitome of luxury, of landscaped gardens, a tranquil location a short distance quality and style on the shores of the breath-taking Lake from the M1, M25 and Central London. With 49 designer Windermere. A complete refurbishment has made the bedrooms, five conference suites accommodating up to 84 famous Belsfield Hotel once again The Lake Districts most delegates, and state of the art conference facilities, spectacular property. The hotel offers state-of-the-art meeting complimentary Wifi and car parking The Manor Elstree is an facilities for up to 80 delegates and ample grounds with ideal location to host your corporate events. With Central stunning views for team building activities. The venue is London accessible in 20 minutes by train the hotel is ideal for perfectly located for day trips within The Lake District and the those with business in the capital wishing to stay on the ideal setting to relax and unwind. Windermere train station is outskirts in a more relaxing environment. 1.5 miles away and offers reliable and fast links to both Manchester and London. www.zibrant.com | email: [email protected] | tel: +44 (0)8434 797 979 16 zibrant.com @Zibrant Zibrant

Halo Half page prog ad Zibrant.pdf 1 04/12/2014 15:43 Ramblings of a MAD MAN Mark Glynne-Jones, Creative Director, Zibrant LIVE! expertise C M Halo – Your Conferences & Events Y CM Specialist in Southampton MY CY Halo operate the two largest • First-class catering CMY event venues on the South Coast; • Secure on-site car parking St Mary's Stadium and the ABP • 9 function suites and 45 K City Cruise Terminal. We provide executive boxes corporate conferences & events • Capacities from 10 to 2,500 of the highest quality, bespoke to • Dedicated and experienced your individual requirements. sales and events team. Contact our sales and events team today to find out more ch 20078 Laura Ashley Zibrant A5 Ad_1 04/11/2014 09:54 Page 1 + 44 (0) 8434 797 979 [email protected] www.zibrant.com Very★soon★after★joining★Zibrant★LIVE!★in★the★summer★I★was★asked★by★our★Head★of★Creative★Development ★Paul★Lake★to★pull★together★a★few★words★for★an★internal★session★that★in★my★view★summed★up★just★what★it ★is★the★role★of★Creative★Director★entails★and★what★qualities★and★skills★go★to★making★a★good★one. I’m happy to report that even in our fast, As far as the last point goes the same can and beyond, that said, I don’t think anyone would frenetic world that nothing has changed in certainly be said for a Zibrant LIVE! day; no such argue against fact that the traditional virtues of the last six months to alter my overview!… thing as a typical one and as we head into 2015 strategy, creativity (that word again!) and good ★ They are responsible for the look, tone the signs are already that we’re set for a very decision-making remain critical to the success of and vision of the agency. busy year across a number of sectors (and any activity. Understanding our audience and continents!). identifying best channels to connect with them ★ They have a singular, clear vision, well remains at the core of what we do, particularly articulated with an open mind and able to That said it’s key that we never lose sight of what important right now as the potential for mobile grasp opportunities when they arise. it is that makes us different (Fay Sharpes’ Why?), marketing is just starting to be realised. Video is ★ Able to build an environment and ethos what gives us ‘stand-out’ and that clients, in fact also playing an increasing part in much of our where the very best ideas can be born and everyone, is buying into and that’s our creativity. creative development and already we are seeing thrive… then fills that environment with Creativity isn’t just the prerogative of the an increase in the number of projects where it Laura Ashley, The Manor, Elstree. Situated in 10 acres Laura Ashley Hotel, The Belsfield, offers the epitome of luxury, the brightest talent. chosen few; it must be encouraged and may be utilised to great effect, not only as a of landscaped gardens, a tranquil location a short distance quality and style on the shores of the breath-taking Lake ★ Never switches off, maintains peripheral demonstrated throughout the agency and great record of events but as a creative from the M1, M25 and Central London. With 49 designer Windermere. A complete refurbishment has made the vision, absorbs and filters, finding the beyond. It is about building an environment where communication tool in it’s own right, both bedrooms, five conference suites accommodating up to 84 famous Belsfield Hotel once again The Lake Districts most creative spark among the plethora of the best ideas can thrive and that’s going to be a on and offline. delegates, and state of the art conference facilities, spectacular property. The hotel offers state-of-the-art meeting Powerpoint, spreadsheets, briefs... key part of my role going forward and I’m very complimentary Wifi and car parking The Manor Elstree is an facilities for up to 80 delegates and ample grounds with lucky to have a great team to support me in We’re lucky to have a great in-house team and I’m ideal location to host your corporate events. With Central stunning views for team building activities. The venue is ★ Innovate, improve and constantly review doing that, it’s got to be a collaborative effort. looking forward to working with them closely next London accessible in 20 minutes by train the hotel is ideal for perfectly located for day trips within The Lake District and the methods and materials. So★what★else★does★2015★have year, so far any of my wild requests have been those with business in the capital wishing to stay on the ideal setting to relax and unwind. Windermere train station is ★ Listen, perhaps twice as much as met with a grin and a nodding of heads, long may outskirts in a more relaxing environment. 1.5 miles away and offers reliable and fast links to both one speaks! in★store★for★us?★ it continue. Manchester and London. Well, clearly technology is playing an ever Better to be bouncing ideas off the wall rather No two are the same! That would be dull. increasing part in our delivery of communications than banging your head against it as I always say! www.zibrant.com | email: [email protected] | tel: +44 (0)8434 797 979 Zibrant [email protected] 17 Zibrant

I got How here Helen McCabe zibrant people 1 What do you do and how long have you needed for both developing my career and been in your current role? raising my family. My role at Zibrant is Managing Director – 5 Who has inspired you along the way? Operations and I’m accountable for all of the operational delivery across the company, I’d have to say a number of colleagues as well as the IT and HR functions. I was during my time at Zibrant from individuals promoted, into the role earlier this year within the business, but also competitors, however I’ve worked at Zibrant for over clients and suppliers. I have taken inspiration 22 years! of both how to achieve success but also learnt ‘what not to do’! From a female 2 Where was your first job? What was the perspective I have to say, I think Karren Brady most important thing you learnt there? is absolutely fantastic, she’s so grounded and I really admire her tenacity of entering My first job was with Bass Hotels and Resorts, where I started work aged 18, straight from the football industry sixth form college, thinking I knew everything at such a young age already! Strangely enough I didn’t, so this job and at a time when quickly taught me to think for myself and it was not an area allowed me to gain an awareness of my own of business where skill set. I discovered that I had natural women were often emotional intelligence and fortunately lots in the limelight. of grounded, common sense, but also the self-confidence to not only laugh at my mistakes but also quickly learn from them! I feel that I have used these every day during my career, particularly as a manager, where I like to think that I can identify the different ways that people work within in my team and how to develop, support and grow. 3 How did you get from there to where you are now? My husband was also in the catering industry, so shortly after leaving Bass, we set up a small business on our own. This helped me to understand the industry from another perspective, with full accountability for my actions. After a nine month baby break, I joined a small, five-person company called In Business Reservations, which ultimately expanded and re-branded as Zibrant. 6 What career advice would you give to your 21-year-old self? 4 Would you do anything differently? I’d say ‘trust your gut instinct’. I think that it’s If I wasn’t in the events industry, perhaps I’d so important to verbalise and take action on have been an estate agent. I do love a good your thoughts. If there’s something that’s nose around other people’s houses! In terms concerning me now, with a project or the way of the route I’ve taken within the events something is being done, I will always red flag industry, I don’t think I would do anything any concerns I have. I have a tendency of differently. Luckily, I’ve spent 22 years working e-mailing myself off my phone when I wake up for a business which has allowed me a great at 3am with an idea about work. If you don’t it work/life balance and the pace at which haunts you. If I’ve thrown my concerns and Zibrant has grown has also been timed ideas into the mix, at least I can’t have any perfectly with the level of support I’ve regrets if things don’t turn out perfectly. 18 zibrant.com @Zibrant Zibrant

We’ve not only changed the way we look, but completely overhauled the visitor experience. From a stunning new look foyer to cutting-edge video wall and improved Wi-Fi, we have even opened the Sanctuary on the Ground Floor for you to relax in. As if we haven’t been busy enough, with so much change, we felt a new identity was in order. Look out for the new QEII Centre brand in the coming months. Rediscover the QEII Centre: Contact us: www.zibrant.com [email protected] +44 (0) 83434 797 979 Katie Duckett, Events and Exhibitions Business Development Manager expertise Accommodation Accomplishments It★has★been★an★exciting★year★at★Zibrant★around★the★growth★of★the★Housing★ Working with Conference & Bureau★Service.★Not★only★have★we★seen★new★clients★coming★on★board★at★a★ Exhibition Centres fantastic★rate★but★we★have★also★been★enhancing★and★developing★the★service.★ Throughout the year we have developed great relationships with exhibition and conference New Clients These enhancements along with Zibrant’s centres such as The QEII Centre and The Victory allocations and negotiated rates ensure the We are delighted to announce that going into the lowest available rate will always be available. Services Club which has allowed us to work in New Year we will be working with clients such as Our new solution will also work instantly on partnership with them to attract new clients and Clarion, UBM and Brintex along with several iPhones, Android and Windows Phones, with retain existing customers. The QEII Centre has associations including The Association of nothing to install, making it perfect for recently undergone an extensive refurbishment Anaesthetists, The British Thoracic Society and event attendees. and it is exciting to see how it has developed to The Berne Union. We have been working hard to meet the needs of the changing market. The secure great rates for events such as DSEI 2015, Proactive marketing ambitious work has provided aesthetic and visual Toy & Hobby Fair, London Wine Fair, The May improvements to the Centre in order to improve Design Series, Pharmapack and MedTech. For every exhibition event Zibrant have the visitor experience. This reflects Zibrant’s provided accommodation for this year we ethos of ‘enhancing the experience’ and we are New solution enhancements have designed a proactive marketing event keen to work with more venues across the UK. plan. Our focus is to maximise the allocations Our online accommodation solution is secured and promote the discounted rates to currently being enhanced to provide instant the targeted audience. This approach ensures find out more hotel booking in 4,000 cities at over 320,000 Zibrant are working in conjunction with each hotels, and all in 32 languages – we will also be client to add value to their exhibitor’s, visitor’s If you wish to contact Katie including Private Hotel Rates for guests and delegate’s experience. about the accommodation attending corporate events. service for your event - please call +44 (0)8434 797 797 or email [email protected] Zibrant ADVERTISEMENT [email protected] 19 Zibrant

Living Office Office★design★and★furniture★specialists★Herman★Miller★approached★Zibrant★LIVE!★to★launch★their★new★★ ‘Living★Office’★concepts★and★product★to★EMEA★dealers★and★staff★in★June★2014.★ case study A key element of the brief specified a venue a welcome at the RCS by senior management. that we had to weave into the programme. A variety of brand, product and training Herman Miller’s National Design Centre (NDC) sessions then took place concurrently within on Aldwych in central London had to play a key both the RCS and the NDC. Highlight of the role in this launch, as it was to receive a full business sessions were presentations delivered overhaul of Living Office products for the by the product designers themselves, following launch and was therefore the showcase for which there was the opportunity to get hands the brand. on during networking sessions with the designers in the exhibition hall. Due to the size and complexity of the launch, it would not be possible to stage the entire The whole event was organised with a relaxed event within the NDC. We would also need and informal vibe to help delegates interact formal presentation rooms as well as and engage with the products, designers and extensive exhibition space for further displays brand as a whole. Herman Miller’s requirement of the new product ranges. We were also for a casual networking evening following the conscious of the short time available to key day’s business was satisfied by a scenic deliver a large amount of content, essentially cruise on the Thames. A standing format just two days, the first for Herman Miller staff featuring bowl food, along with some live and the second for dealers from across EMEA. background jazz, provided the ambiance for an enjoyable and sociable occasion. The cruise Realising the need to avoid long and inconvenient departed from and returned to Embankment transfers within the city centre, we searched The need for convenient hotel accommodation Pier, again within easy walking distance of the for venues within walking distance of the NDC. for those requiring it was satisfied by the NDC and Strand Palace. We found our ideal logistical solution in the nearby Strand Palace Hotel, a large property Royal College of Surgeons on Lincolns Inn that was able to accommodate our needs Feedback from the event was superb with Fields, just a five minute walk away. The RCS despite the launch taking place during the senior management praising the organisation, features two separate self-contained lecture first week of Wimbledon, a notoriously busy creativity and professional delivery. One theatres, as well as a hall of over 400sqm time in the city. manager even declared that in his 18 years which we were able to use for the exhibition with the company, this was the ‘best event with additional rooms providing space for Delegates were taken through a creative he had ever attended’. event catering. and synchronised programme that involved The whole event was organised with a relaxed and informal vibe to help delegates interact and engage with the products, designers and brand as a whole. 20 zibrant.com @Zibrant Zibrant

specialist pr for the events sector oUr clients and media contacts mean we’ve Got specialist pr for the Uk events market covered Triggerfish Ad Get in toUch 020 7233 9700 / [email protected] / www.triggerish.co.uk / @TriggerishPR Zibrant ADVERTISEMENT [email protected] 21 Zibrant

venue update… London Quaglino’s Library Tredwell’s ★ Location: West End, Mayfair ★ Location: Covent Garden ★ Location: Seven Dials, Covent Garden ★ Nearest tube station: Green Park ★ Nearest tube station: Covent Garden ★ Nearest tube station: Leicester Square ★ Venue type: Restaurant and Leicester Square ★ Venue type: Restaurant ★ Capacities: One of London’s most legendary ★ Venue type: Hotel and private members club ★ Capacities: Located in the heart of Covent venues has been restored to its former ★ Capacities: During the day Library is a Garden and set over three floors, Tredwell’s glory, with a total revamp from Russell quiet natural daylight space to work from can accommodate a range of events from Sage Studios, in honour of its 85 birthday. with access to wi-fi, a boardroom and business lunches or birthday parties to th Quaglino’s now comes with an opulent Art conferencing facilities. In the evening Library large private hire events. The mezzanine has Deco-inspired interior, as well as a is the ideal dinner and drinks place with a capacity of 30-40 guests for a seated modern-European menu, a schedule of private dining available. The venue exclusively dinner, whilst the lower ground is slightly late-night live entertainment, two bars can accommodate 300 guests across two larger seating up to 55 guests. The and two exquisite private dining rooms. The mezzanines and main bar with a stage area. basement bar can be hired as an addition to restaurant can be hired exclusively for 278 The Mezzanine’s can be hired separately; the the lower ground floor and is a lovely space guests seated or 500 standing. The Prince lower can accommodate 40 standing or 22 for pre or post dinner drinks. The of Wales Dining Room accommodates 38 seated and the upper 30 standing or 14 restaurant has a range of different group seated or 70 standing and Giovanni Dining seated. The main room can host 40 seated, menus to choose from which can be tailored Room 14 seated or 20 standing. 60 theatre or 90 standing. Room 7 is a totally to guests’ requirements. ★ Zibrant recommends: Quaglino’s is perfect private hidden sanctuary suitable for 16 ★ Zibrant Recommends: Tredwell’s is the for glamorous, sophisticated late night seated or up to 30 standing. latest venture from Marcus Wareing soirées. Beautiful art deco touches are ★ Zibrant Recommends: Library is a true Restaurants and has a relaxed, informal influential in the furniture and décor. home away from home, offering guests a atmosphere, great food and cocktails. The Champagne cocktails are the order of the space to meet, work and play. Library is a menu features modern London cooking day and the exotic flavours and spices make gateway to an enchanted house – eclectic, where head chef Andrew Ward has created the European menu fresh and modern. inspirational and thought provoking in its a variety of dishes that put British produce After dinner, it is well worth staying for the programming. The idea is simple: a venue at their core. By day the Mezzanine is live music performances, DJ’s and even with library books where people can come flooded with natural daylight creating an more cocktails! and stay, meet for dinner and drinks or host airy and spacious feel, perfect for business events. Library is an independent boutique lunches and meetings. The venue transforms venue with understated design, personal by night providing a buzzy atmosphere to attention and unique facilities such as a enjoy cocktails and food in a convivial setting; wine and whisky room, beauty treatment a great choice for celebrations. rooms and a gym. 22 zibrant.com @Zibrant Zibrant

Siobban Brown Anna Morris venue update Dirty Martini Monument Spring Dandelyan, Mondrian London ★ Location: City ★ Location: Somerset House , Middle ★ Location: S Mondrian, Southbank Temple Gardens ★ Nearest tube station: Monument ★ Nearest tube station: Southwark ★ Venue type: Cocktail Bar ★ Nearest tube station: Temple, Covent Garden ★ Venue type: Cocktail bar within luxury hotel ★ Capacities: Exclusive hire of the bar can ★ Venue type: Restaurant ★ Capacities: The Dandelyan has a maximum accommodate up to 350 guests. ★ Capacities: The entire restaurant seats capacity of 250 guests for a reception. Alternatively for slightly small groups a 120 guests. The maximum group size in The upper deck area is available for private area called the Cocktail Club the restaurant is six in the main dining semi-private hire and can accommodate accommodates 120 guests and has its own room or up to ten in the Garden Atrium. 50 guests. private bar. The private area is fully The Garden can also be exclusively hired equipped with Wi-Fi, PA facilities, a projector for up to 24 guests. ★ Zibrant Recommends: Dandelyan is a and screen. unique space for special events with its ★ Zibrant Recommends: Spring brings iconic green marble bar, opulent décor, ★ Zibrant Recommends: Dirty Martini is ideal warmth and elegance within a beautiful parquet flooring and stunning views of for corporate events, receptions and dining space set in the New Wing of the the River Thames and beyond. Designed by cocktail classes. It is the second Dirty iconic Somerset House, in the arts and Tom Dixon, the room is perfect for large Martini bar in the City and the signature cultural heart of London. At Spring food is receptions and parties. Also ideal for Martinis, elegant innards and top DJ’s that celebrated for its conviviality and the informal presentations, the room boasts a have become synonymous with the Dirty joyfulness of sharing seasonal produce. projector screen and black out windows if Martini brand are all in keeping. The venue is The cooking is heartfelt, wholesome, required. Dandelyan transports guests to an ‘L-shape’ formation, with deep red produce driven, and cooked by a team of a place where they can lose themselves in leather alcoves and head-turning artworks people who are passionate about what exotic flavours, magnetic conversation sandwiched between two striking bar areas. they do and who feel truly privileged to and unexpected combinations. Serving This venue is all about fun and is the perfect work with beautiful ingredients. Spring’s both innovative cocktails and refined location for a stylish and sophisticated philosophy is to create an experience interpretations of the classics, Dandelyan event in the heart of the city. which not only sings on the plate but takes its inspiration from the botanical lingers in the memory! wilds of the British countryside and around the world. More than a bar, Dandelyan is a journey of discovery where new tastes and unexpected combinations can be experienced! Zibrant [email protected] 23 Zibrant

venue update… International Loews Miami Beach The Dolder Grand Resort & Spa Sofitel Berlin Kurfürstendamm ★ Location: Miami Beach, Florida ★ Location: Zurich, Switzerland ★ Location: Berlin ★ Nearest airport: Miami International ★ Nearest airport: Zurich Airport ★ Nearest airport: Berlin Tegel Airport Airport ★ Venue type: 5* hotel ★ Venue type: 5* Hotel ★ Venue type: Exclusive conference space ★ Capacities: 176 bedrooms and suites, ★ Capacities: Two floors of the building offer within a luxury hotel including four top suites. 11 meeting rooms 16 elegantly designed conference rooms ★ Capacities: The Americana Ballroom with capacity from 12-900 guests (cocktail including the Ballroom Concorde, a large can host over 2,000 delegates with 21 reception) or 400 (banquet style). event space with parquet flooring, mirrored additional meeting rooms, salons and ★ Zibrant recommends: The Dolder Grand is walls and a capacity for up to 350 people. parlours ranging in size from 300 to the perfect environment for people who The most commanding room is the 4,000 sq. ft. and 790 bedrooms. are looking for pleasure, exclusivity and semicircular Salon Opéra with panoramic ★ Zibrant recommends: At Loews Miami relaxation. The hotel is ideal for private views onto the Kurfürstendamm. The hotel 2 Beach Hotel, guests get the best of both events and large corporate conferences, offers a total of more than 2,200m of worlds. The flavour of South Beach in an with a great choice of meeting and event elegant, airy conference rooms each with elegant, comfortable atmosphere. From facilities the hotel can accommodate daylight that are also easily subdivided. The ballrooms to boardrooms, breakouts groups of all sizes, from private board hotel has 311 spacious rooms and suites. areas and poolside SOAK Cabanas, meetings in The Library, to automotive ★ Zibrant recommends: The elegant Sofitel the refreshing spaces let attendees launches in the Ballroom. The two Michelin Berlin Kurfürstendamm is situated in the reconnect, while staying connected with starred restaurant is the perfect city centre of Berlin Charlottenburg and complimentary Wi-Fi. The 790 stylish, destination for fine dining, whilst guests within striking distance of the renowned cosmopolitan accommodations include can enjoy a fresh European menu in the Kurfürstendamm shopping quarter, as well 52 suites and four breathtaking Garden Restaurant all day. The hotel boasts as countless attractions, the ICC conference a 4000sqm luxury spa, with an outdoor hot Presidential Suites. Whether it’s a tub and relaxation area overlooking the centre and Messe Berlin tradefair grounds. stroll down Collins Ave., shopping on gorgeous landscape. The hotel's elevated The impressive 17-storey stone façade Lincoln Road, or enjoying world-class location, between the pulsating life of the constructed from Kirchheim shell limestone cuisine on Ocean Drive, Loews Miami city and a refreshingly natural green zone, is a real eye catcher. Luxury is everywhere Beach Hotel puts anything and provides a magnificent view of the city of within the 5 star hotel, from the warmth of everything within reach. Zurich, the lake and the Alps. the doorman’s greeting to the attention to detail in the bedrooms to the casual yet chic surroundings at the Le Faubourg restaurant. 24 zibrant.com @Zibrant Zibrant

60 second spotlight staff profile Lee Mills, Business Development Manager for Zibrant LIVE! My previous I am most proud of…I wish I could have… experience was… a driver to take me to my meetings, I spend a every pitch that we send out of the Zibrant actually delivering events, but my creative side LIVE! door. Those initial concept creation lot of time travelling and a packed train or finally got the better of me when I joined meetings really stretch the grey matter noisy airport isn’t always the best place to Zibrant. I started my career working for a PCO sometimes, and the work the whole team put catch up on what I’ve missed. (Professional Conference Organiser) then on into developing these is incredible …often my events journey moved into specialising in fuelled along by working Domino’s pizza lunches! What’s next… brand engagement pieces. My dream job would be… moving into our second year of Zibrant LIVE! My job involves… in 2015 we are growing from strength to to be a window dresser at a certain large strength working with new clients. It’s a introducing potential new clients to Zibrant London department store. I love things which continuous journey for everyone here, but LIVE! where we believe we can add something grab peoples attention or make them stop a very exciting one! wonderful to their events. Our aim is to get to think, right down to the tiny details they that all important brief in and for me to work haven’t spotted but make the piece complete alongside the team in bringing together a winning creative solution set to wow. Zibrant ADVERTISEMENT [email protected] 25 Zibrant

Harnessing the hashtag expertise The potential of social media for events There★is★no★doubt★that★over★the★last★ten★years,★social★media★and★technology★ have★revolutionised★the★way★events★are★marketed.★No-one★could★have★ imagined★back★in★2004★how★platforms★like★Facebook,★Twitter★and★LinkedIn★ would★become★essential★components★in★the★event★toolkit.★It★would★seem★ that★communication★methods★in★the★industry★have★undergone★a★paradigm★ shift★from★analogue★to★digital★as★new★concepts★and★ideas★have★filtered★down★ through★both★consumer★and★trade★channels.★ This summer’s ALS Ice Bucket Challenge Samsung to demonstrate the quality of the demonstrated that a social media campaign camera on their phones. which captures the imagination, and is backed by a strong message, can become a global Essentially events provide a perfect platform phenomenon. It was a simple concept yet for social media marketing, especially in the live benefited from careful consideration of sector where highly visual and dynamic content timing, humour, a good cause and a tight lends itself well to social channels and there is deadline to participate – those essential ample opportunity for event organisers and elements contribute to a successful creative communications companies to engage campaign. Just think of how this could with their audience. be transposed to the MICE sector. This is especially true with one of the In fact it has been, especially by corporate fastest growing platforms, You Tube. With sponsors who have seen the commercial more than one billion unique users each benefit of communicating their association month, it is a resource whose potential is with a live experience to participating already being tapped by many brands and consumers. One highly successful, and sectors both B2B and B2C. indeed subtle example of this was the 2014 ‘#Oscars Celebri-tweet’ which saw With so many options and opportunities that memorable ‘selfie’ between Ellen De available, it’s not so much about trying to Generes, Bradley Cooper et al. Few will be find a platform, it’s about choosing the right aware that it was a marketing ploy from one and ensuring what is shared is both relevant and engaging. Here are our top tips: 1. or flood accounts with content that is 3. Much like selling a car, you wouldn’t sell 2. Is it worth sharing?: No-one Know your audience: If anything Have a plan: Although a lot of likes to have their parade social media will be conceived is true of business it is that an awareness and understanding of ad hoc, create a strategy that rained on but it can be a great takes into account major temptation to share too much your target audience is crucial. everyone knows in advance what content a two-seater Ferrari to a family of six either irrelevant to the company and its events, statements and launches so that looking for space and convenience. The same audience or worse, inappropriate. There is to obtain, what will be shared and when it principle applies for content. Start by asking nothing wrong with taking a step back and needs to be published. the question, who is this aimed at and where saying to yourself, ‘is sharing this both in would it best fit? the best interests of the organisation and will it complement/promote the companies activities?’ The potential for the events world is huge and with more and more clients looking for the experiential and visually engaging, the creative scope is broad. The importance in social media as a promotional tool is set to grow even more and should definitely be part of any company’s marketing mix. Ultimately, the secret to success is to ensure that the content is strong and grounded in a carefully thought out strategy. 26 zibrant.com @Zibrant Zibrant

Zibrant giving back CSR This quarter all the Zibrant offices have been busy ‘giving back’ to some great charity causes. Derby came to work in Godalming hosted theMilton Keynes had a day of PJ’s or Spots Great Office Bake Off Happy Headwear Penny McGrigor, Head of Brand and Marketing …in aid of Children in Need which included …also to raise money for Children in Need, won bronze for her absolutely fantastic passion some amusing entries from American Football and throughout the day organised lots of fruit and lemon angel cake. Amongst lots of helmets to colourful wigs and even a minion fundraising activities from Guess that Zibrant yummy cake sampling we managed to raise over from Despicable Me! The entire team took baby to a tombola to a board member quiz part including those on location in France and lots of delicious catering opportunities £ 400 with some very stylish berets! throughout the day from breakfast butties to afternoon tea. A fantastic for Breakthrough Breast Cancer £ 475 was raised for Children in Need. This★year★we★have★helped★not★only★the★ charities★mentioned★above★but★also★raised★ £10,000★for★the★Muscle★Help★Foundation,★Send★ a★Cow★and★the★Padley★Group★from★our★Zibrant★ Big★Sleep★Out.★Giving★back★is★a★huge★part★of★ the★Zibrant★culture★and★we★are★looking★forward★ to★our★9 ★annual★challenge★in★2015,★which★will★ th be★revealed★in★the★Spring★magazine★but★if★you★ would★like★to★be★involved★or★have★any★ideas★get★ in★touch★[email protected].★ Zibrant [email protected] 27 Zibrant

VENUE PROFILE It’s all about communication When★all’s★said★and★done,★events★come★down★to★one★simple★objective★–★★ to★communicate★a★message.★ Lime Venue Portfolio believes the choice of venue plays a crucial role in the success or potential failure of an event, as the message will only be successfully relayed and absorbed if guests are fully engaged. The growth in popularity of unusual venues is increasing each year with the 2014 UK Events Market Trends Survey highlighting that 18% of events were held in unusual venues; highlighting the increased demand for unusual spaces to facilitate engagement at events. Kerry Wright, Lime Venue Portfolio’s key account manager, discusses how the portfolio views itself as a facilitator of communication. “At Lime Venue Portfolio, we recognise that our business is all about supporting our customers and helping them communicate their messages. We do this by providing great unusual venues across the whole of the UK where they know they will receive great food A Focus on Service and excellent service. Our central reservation service offers one point of contact to save The final area where Lime Venue Portfolio them valuable time and money, allowing them strives to excel is a focus on great service. to concentrate on the events’ objectives.” Wright explains that only by delivering excellence can Lime Venue Portfolio help The right venue helps customers communicate their messages: build excitement “It is clear to us that we deliver a service, and therefore need to ensure that the level The choice of venue provides the framework of service we deliver at each step of the on which to build a successful event. Put event planning process is exceptional. simply, selecting an unusual or unique venue starts your event planning off on the right “We’re proud of this commitment to delivering foot. Unusual venues such as sporting a quality service that is recognised by our stadiums, museums and zoos, excite and position as the highest ranked collection of motivate guests before they have even unusual venues within the industry’s foremost arrived and prime them to be ready to mystery shopper programme, BDRC, which engage with your message when they do. measures sales service performance.” The Food - It’s what everyone talks about The food, Wright outlines, is a factor in which Lime Venue Portfolio places great importance. For further information: With 42% of post-event feedback being about the food, delegates’ food experience is vitally [email protected] important to them leaving the event with www.zibrant.com positive memories and remembering the +44 (0)8434 797 979 lessons they have learnt. 28 zibrant.com ADVERTISEMENT @Zibrant Zibrant

The unusual made easy In★Focus This pic is missing Twickenham Stadium Imperial War Museum North Science Museum Max Cap: 1,180 Max Cap: 330 Max Cap: 750 (one gallery) or 1,500 3 Minutes from M4 Jct 2 2 Minutes from M602 Jct 3 (combination of galleries) 0.2 Miles from South Kensington Tube Fact: £16 million has been invested in Fact: The IWMN offers a superb 360 degree refurbishing the West Stand venues including image projection software, allowing the Fact: Google “Payne and Gunter Science the Presidents and Members lounges, ultimate in branding for events. Museum” for a superb You Tube clip which installing Internet Protocol television shows how this venue can be turned around throughout and WI-FI coverage for for your evening event when the museum complimentary internet. doors shut. Dartmouth House Somerset House Edinburgh Zoo - Mansion House Max Cap: 350 (Exclusive Hire) Max Cap: 1,500 Max Capacity: 200 0.1 Miles from Green Park Tube 0.1 Miles from Temple Tube 2.0 miles from M8 Jct 1 Fact: Dartmouth House is an elegant mansion Fact: Somerset House is an iconic building Fact: Edinburgh Zoo is home to the giant set in the heart of London’s Mayfair, providing famous for being the home of London Fashion pandas Tian Tian and Yang Guang and events the perfect setting for hosting meetings and Week and certainly provides an exclusive wow in the Mansion House can be combined with events as it boasts outdoor space and can factor to guests. tickets to see the Zoo and the Pandas. be hired exclusively. Zibrant ADVERTISEMENT [email protected] 29 Zibrant

The perfect Christmas table When★The★Savoy★reopened★its★doors★ on★10.10.10★following★a★£220m★ restoration,★there★was★much★to★be★ excited★about,★and★the★revival★of★the★ ‘Butler★Service’★was★no★exception.★ Sean Davoren was hired as the hotel’s head ‘Work with what you’ve got’‘Precision’ butler and charged with the job of making it relevant to today, without losing its charm of “Setting the perfect Christmas table is all One of the things people omit most yesteryear. Combining skills utilised by about fitting it to suit your audience. You often, is polishing tableware; “People high-level Personal Assistants, along with the have to think about who is coming and how are always surprised that I say traditions of original butler service, Davoren your table is going to work around that steam and polish your glassware, has created a team of uniquely trained and (unless you are going to buy a brand new table crockery and silverware. If you want expert individuals to address The Savoy’s suite for the occasion, of course!) – both from a the perfect finish – that’s the effort guest’s every need. Pioneering change in the crockery and glassware perspective, as well you have to go to! Fill a washing up industry at the same time as retaining grace as a chairs. Never invite more people than you bowl with boiling water, and hold the and elegance in the job, Davoren is the man have number of matching chairs to the table items in the steam before then behind the Savoy Academy - a butler-service – otherwise it will be a mess from the get-go. polishing them to a shine diploma at the University of Westminster, And that will never do.” with a clean tea towel. London. Practice in training aside, he insists Before laying the tableware in place, that each of his new employees undertakes ‘Know your numbers’ the course to become up-to-date with skills Sean also suggests that when you go iron your table required including all technical device shopping for your linen and tableware, if cloth to make it understanding as well as the likes of booking purchasing new festive items, that you always crease free.” travel arrangements and social engagements. have numbers in mind; “Make sure you’ve Taking enormous pride in his role, Sean Davoren measured your table width and length, and was one of the stars of the show when The then measured the space you can allow per WELCOME TO THE WORLD OF ELITE Savoy hit ITV screens show-casing ‘behind the person on the table (measure the seat width If you want stunning venues in which to stimulate your clients, in settings that will leave your team speechless, Elite Hotels provide four luxury hotels and fi ve stunning scenes’ during its opening period. He is loved and use this as a guide) – this way you venues in the south east, with over 1500 acres of grounds, exclusive suites for over 300, and delegate activities such as spa, golf and team building on site. the hotel-over by guests and staff alike, with know how big you can go in diameter an incredible sense of Irish humour and ever for charger plates and glass sizes. Your full of smart solutions, whatever the issue. table cloth is not the only thing that you These are Sean’s exclusive top tips for setting need be concerned about size with!” the perfect Christmas Table: The Savoy is an iconic hotel brilliantly Ashdown Park Hotel & Tylney Hall Hotel & Gardens The Grand Hotel, Eastbourne Luton Hoo Hotel, Golf & Spa Warren Weir at Luton Hoo Hotel To win, Champagne Afternoon Tea for two, with a Savoy Tea gift bag reinvented for the 21 century, where the Country Club, East Sussex Hampshire East Sussex Bedfordshire Bedfordshire to take home and a cup of tea with the legendary Head Butler st himself, Sean Davoren, just send a picture of your ‘Perfect glamour of 125-years of history sparkles with a new lustre. Christmas Table’ setting to: www.zibrant.com | +44 (0)8434 797 979 | [email protected] [email protected] or @Zibrant #competition19. 30 zibrant.com ADVERTISEMENT @Zibrant Zibrant 45065 ELI] Group half pg ad_Zibrant AW.indd 1 07/11/2014 11:41

We’ve got some fantastic prizes to give away to two of our lucky readers. To be in it to win it, all you have to do is answer the questions below. To enter, list your two answers and send them to: [email protected] or @Zibrant#competition19 competition The★Sheraton★Grand★Hotel★and★Spa,★Edinburgh★are★ Fanhams★Hall★are★treating★one★lucky★winner★to★ offering★a★two★night★stay★including★breakfast★for★two. afternoon★tea★for★four★guests. The Sheraton Grand is one of Edinburgh’s favourite gathering places and Fanhams Hall is part of Exclusive Hotel and Venues and is just outside is home to a stunning meetings & events complex, With 269 stylish Ware. Offering 77 contemporary bedrooms, relaxing lounges, a modern bedrooms and an award-wining Spa, there is no better place to do bar, lakeside restaurant and listed grounds, perfect for conferencing, business in Edinburgh. meetings, training and team building, strolling and partying! Here’s how you can win, simply tell us: Here’s how you can win simply tell us: How★long★has★our★Managing★Director★of★Operations,★Helen★ How★many★awards★did★Zibrant★win★at★the★C&IT★Awards★★ McCabe★been★with★Zibrant?★ in★September?★★ a)★22★years★★★ b)★2★years★★★ c)★12★years★ a)★One★★★★ b)★Two★★★ c)★Three WELCOME TO THE WORLD OF ELITE If you want stunning venues in which to stimulate your clients, in settings that will leave your team speechless, Elite Hotels provide four luxury hotels and fi ve stunning venues in the south east, with over 1500 acres of grounds, exclusive suites for over 300, and delegate activities such as spa, golf and team building on site. Ashdown Park Hotel & Tylney Hall Hotel & Gardens The Grand Hotel, Eastbourne Luton Hoo Hotel, Golf & Spa Warren Weir at Luton Hoo Hotel Country Club, East Sussex Hampshire East Sussex Bedfordshire Bedfordshire www.zibrant.com | +44 (0)8434 797 979 | [email protected] Zibrant [email protected] 31 45065 ELI] Group half pg ad_Zibrant AW.indd 1 07/11/2014 11:41 Zibrant

zibrant.com★ [email protected]★ +44★(0)8434★797★979 32 zibrant.com @Zibrant Zibrant