top-econ-mart-company-profile

Company Profile Project Proposal To provide a convenient one stop shop to our customers. We will ensure we go all the way to make available a wide range of goods and products from top manufacturing brands in the Malaysia and other countries of the world.

Contents Who are we? 01 Overview 03 Company Profile 05 Board of Director Profile Our Brand Value Model 06 Brand Value Proposition 07 Top Econ’s Vision & Mision 08 Top Econ’s Goal 09 Top Econ’s Milestone About Top Econ Mart 11 Our Target Market 13 Our Products & Services 14 Our Brand Partners 15 Top Econ’s New Store Design 18 Top Econ’s Branches

Those who work hard for their home deserve more help. We want to assist more foreign workers upgrade their lifestyle. Letting them find their familiar corner of their hometown. Enjoy working in the new Evironmentmental. Tony Liaw FOUNDER

Overview Top Econ Mart is a mini-mart that running a grocery store in the dormitory, where is accommodation for all the foreign workers and local labourers. Incorporated in 2015, Top Econ Mart year to years of experiences operate from the grocery store. We have accumulated a wide range of sources of foreign and local products, serves close to a hundred of customers daily. 01

Modern & Affortable Friendly Global Convenience & Saving Services Products The name “Top Econ Mart” is a promise to our customers Most of the business owner is looking for shelter workers, that we aim to provide all the grocery goods with the the most important in mind is \"convenience.\" This can reasonable and affordable price. We aim to build a mind set reduce the dependence of foreign workers on the to our customers that we provide the Top Economy company. Groceries in our customer’s mind. Top Econ Mart not only meets the daily needs of foreign As we mentioned above, since we have the abilities and workers, more particularly that they can find their advantage conditions to obtain the goods and products country's food and daily necessities, which can greatly from our wide range of wholesalers and suppliers. enhance the sense of belonging to foreign workers. Therefore, we can offer our customers with the reasonable and affordable price on all the goods and products that we On the other hand, the flow of people living in the same sell in our grocery store. area will be more focused. This will also attract more businesses owner to choose to operate in this location. 02

Company Profile MYANMAR PHILIPINES VIETNAM BRUNEI LAOS MALAYSIA THAILAND SINGAPORE CAMBODIA INDONESIA 03

Top Econ Mart was established in 2016 by Tony Liaw, who was a global wholesale product importer in Johor Bahru. The company initially started as an importer, and eventually developed and began to ship more global products to Malaysia. Through our advantage in the import market, there is the idea of creating a dormitory convenience store with global food and necessities. Upholding the values of our company, Top Econ Mart was born. We are the pioneer of the dormitory convenience store concept in Malaysia. Top Econ Mart currently can be found across bustling commercial districts and shop lot compounds throughout Johor, Malaysia. We look at retail markets, is rarer to find appropriate convenience stores that can fully fulfill the foreign worker's needs, especially those daily necessities and food from their country. Each Top Econ Mart carries over 2,000 SKUs. The variety of services available at Top Econ Mart include mobile phone reloads cards, IDD/STD, Touch’n Go reload. All food items and daily necessities sold in Top Econ Mart come from different countries, such as Vietnam, Indonesia, Thailand, Cambodia, Bangladesh, India, Malaysia, etc. Most are certified and undergo stringent quality control to ensure tastefulness and freshness. Top Econ Mart is Always There For You. 04

Our Founders Tony Liaw He has over 12 years of experience in international import cargo. He often multinational to various FOUNDER Southeast Asian countries approached and services. He has gone to some neighbouring countries such as Indonesia, Thailand, Vietnam, Cambodia, Laos, India, China, Taiwan and Hong Kong to import various products and foods. With his own experience and interpersonal relationships, He has obtained cooperation and service opportunities from various companies. In 2015, Tony started operating a convenience store project for the dormitory. Soon after the dormitory convenience store started, it ushered in extraordinary results. He has continuously expanded new quarters a few convenience stores. After completing a small milestone, the new concept plan will begin to start in 2021. 05

Your satisfaction is our motivation. Top Econ Mart understands your needs. 06

Brand Value Proposition To provide a convenient one stop shop to Everyday low prices our customers. We will ensure we go all the way to make available a wide range of Treat customers with goods and products from top respect at all times manufacturing brands in the Malaysia and other countries of the world. Improving service quality To consistency provide our customers fresh and quality products and goods. We Clean & Tidy will have available in our store a wide Environments range of durable goods and non – durable goods at affordable prices. 07

Our Goal & Mission Our mission is to build a standard, comfortable, clean and tidy, convenient, and competitive one-stop grocery store. Provide customer’s needs and wants, understand all customer’s preference and sells the goods at affordable prices. Become the one-stop-shop to achieve high satisfaction and convenience for our valuable customers in our grocery store. We want our customers to shop happily in the grocery store without worrying about it. Convenience makes customers happy, and preferential price gives customers peace of mind. Our goal is to open a convenience store in any area or dormitory and become a new standard for dormitory convenience stores, a comfortable, clean and tidy, convenient, and competitive one-stop grocery store. Although our grocery store business may not be as big as the well-known hypermarkets or supermarkets around our living areas; Nonetheless, we still operate with standard supermarket management. We make sure to hire qualified, honest, and customer-centric staff, and make sure that training helps employees improve their abilities and related skills, just like partners building a prosperous business, so that every employee can be more efficient. With the increase in the number and demand of foreign workers, we coupled it with our long-term experience of operating a grocery store in the dormitory. So, we have to increase the new positioning service for the local workers and foreign workers. Provide grocery store services in various dormitories or factory areas nearby. 08

First Mart Launched Priority Mini Mart Top Econ Mart Launched The First dormitory mart has Not more than a year Wan Yi opened in Perindustrian SILC, Mart launched, we again Iskandar Puteri. Serves a opened another one dormitory growing demand of local & mart in Tanjung Kupang, Forest foreign workers in the Industry City same place Wan Yi Mart. area who are looking for a convenient and accessible way The increasing number of to restock their weekly industrial zones has also created groceries. It is a new beginning more job opportunities. The to a joyful journey for Top Econ number of people has also Mart. increased, and the demand for convenience stores has also Wan Yi Mart Launched become stronger. We are very excited to usher in the second dormitory convenience store at Tanjung Kupang, Forest City, Johor. The more firmly agreed that this direction is the service that is currently in demand in the market. 09

pansion plans 20 Our Milestone 2015 21 20 16 2017 Plann ing Top Econ Mart ex 2021 New Plan Expand More Area After many years of successful operation Top Econ Mart, we are very excited to usher in a new regional expansion plan. The new plan detailed explanation. Refer to page 25. 10

Our Target Market The actual situation of local foreign Rising prices of daily necessities have workers in Malaysia plunged foreign workers into poverty In Malaysia, the proportion of foreign labour in The increasing prices of daily necessities and Malaysia has been on the rise. According to the food are the painful thing for foreign workers. Human Resources Ministry, Malaysia currently They often spend money together with other hosts about 2.1 million documented foreign friends to buy food. They sacrifice and gave up workers, about 14% of the domestic labour their quality of life because they fear not having force. The growing presence of foreign workers enough money send back to their family. in Malaysia has a great majority driven by the strong demand for the labour associated with Sometimes because the workplace is in an economic growth. industrial area, supermarkets are relatively remote. They need to go on foot to the A large number of foreign workers who live and supermarket to buy food. Sometimes, they also work are Selangor and Johor. According to the pay together to take a taxi to the supermarket. latest statistics, Sabah, Selangor, and Johor For these foreign workers, it is very combine contain nearly two-thirds of all foreign inconvenient. workers in Malaysia. What we can do? 1 Set up Top Econ Mart in industrial and commercial dormitory areas 2 Provide food and daily necessities that are cheaper than supermarkets 3 Provide food and daily necessities from various foreign labour countries 4 Provide a variety of services to facilitate the daily needs of foreign workers 11

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Our Partner & Brand And much more... 14

BRAND NEW LOOKS STORE DESIGN This year, Top Econ Mart ushered in its first brand Nowadays, industrial area and shop lot appearance image change. We believe that a more innovative and have become more modern and class. At this time, consistent brand design concept can enhance Top Econ Mart's new looks also suitable integrated customers' recognition and perception of the entire into these location. environment. Our new image breaks out of the old-fashioned mini-shop design. In the past, the most Top Econ Mart has been improving the image of the common impression of convenience stores was that convenience store in the dormitory. We also they were narrow, untidy, messy, and incomplete increased the categories of goods and included items product types. of different brands. To let our customers can have more choices, buy their usual product brand. Although our target customers are foreign workers, we are also available to residents and people working Even though, our mart is not as big as supermarkets. the surroundings also can shopping conveniently. However, our goods are well-equipped to meet the The comfort of the entire environment is our first daily needs of our customers. consideration. 15

New Top Econ Mart Design Floor Plan Project Eco Palladium, Johor.                                                    16

Mart Design Concept Serene Retail Experiences In recent years, the convenience store concept design has been significantly refined and perfected by businesses. Recognizing the power and growing consciousness of consumers, companies are looking toward hybridization, convenience-focused arrangements and immersive environments to draw attention to physical store locations. Another accelerating movement in retail concept design is the approach of combining multiple services under one roof. Includes a space that boasts a shop, a cafe, and a co-working space, one that combines a shop, a tea bar, a laundry, and a dining area, as well as a phone mobile services store combination. 17

Our Service Expansion Plan Convenience Stores Dining Area Provide a range of everyday items such as Provide a variety of coffee, groceries, snack foods, confectionery, cuisines and meals, the soft drinks, tobacco products, beverage, environment is clean, tidy toiletries, bathroom products, etc. and comfortable. Mobile Accessories & Reload Provide mobile top up services & selling mobile accessories and mobile phones. Laundry Shop Laundry Shop Washing Machine Washing Machine Provide self-service laundry, coin Provide self-service laundry, laundry, laundromat or coin wash is coin laundry, laundromat or a facility where clothes are washed coin wash is a facility where and dried. clothes are washed and dried. 18

TOP ECON MART 016 - 770 9400 [email protected] No. 17, Jalan SILC 1/4, Kawasan Perindustrian SILC, 79100 Iskandar Puteri, Johor Bahru.