Important Announcement
PubHTML5 Scheduled Server Maintenance on (GMT) Sunday, June 26th, 2:00 am - 8:00 am.
PubHTML5 site will be inoperative during the times indicated!

Home Explore Search-Engine-Optimization-Bangla-E-Book-tutorial-Training-in-Bangladesh-SEO

Search-Engine-Optimization-Bangla-E-Book-tutorial-Training-in-Bangladesh-SEO

Published by helal, 2017-09-24 19:38:37

Description: Search-Engine-Optimization-Bangla-E-Book-tutorial-Training-in-Bangladesh-SEO

Search

Read the Text Version

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)Outbound linkAvcwb hLb Avcbvi I‡qemvBU Gi †Kvb wjsK G wKK¬ K‡i Ab¨ I‡qemvBU G hv‡eb GwU‡K ejvn‡e Outbound link . Outbound link Avcbvi I‡qemvBU Gi ¸i
Z¡ evwo‡q †`q|2.13 †cBR i¨vsK Ges Kb‡U›U†cBR i¨vsK n‡‪Q GKwU wjsK GbvjvBwmm G¨vjMwi`g| Ab¨fv‡e ejv hvq †cBR i¨vsK n‡‪QGKwU wbD‡gwiK f¨vjy †hwU wba©viY K‡i GKwU I‡qemvBU KZUv ¸i
Z¡c~Y©| †cBR i¨vsK GiDci wfwË K‡i GKwU I‡qemvBU mvP© Bwćb Av‡M c‡i Av‡m GUv g~jZ Ab¨Zg GKwU welq|†K_cvi‡BK
bR hiZ¨vsKmshLZv †ewk mvP© †iRv‡ë ZZ Av‡M Avmvi m¤¢vebv| †cBR i¨vsK¸‡jv 1 †_‡K ïi
 n‡q evo‡e ZZB Zvi †cBR i¨vsK †ewk| Avcwb Avcbvi I‡qemvBU G‡Wªm wj‡L†cBR i¨vsK †PK Ki‡Z cv‡ib †h Avcbvi I‡qemvBUGi eZ©gvb Ae¯vb †Kv_vq Av‡Q| †cBRi¨vsK mvaviYZ 0 †_‡K 10ch©š‭ †gRvi Kiv nq| wPÎt 2.16 I‡qemvBU Gi †cBR i¨vsK †PK Kiv 51

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)Kb‡U›U (Content) tAvgiv †Kvb I‡qemvB‡U hv wKQz †`L‡Z cvB A_ev †Kvb I‡qemvBU hv wKQz wWm‡c­ K‡i ZvB n‡‪QKb‡U›U| Kb‡U›U n‡Z cv‡i textual, visual GQvovI †U·U, B‡gR, mvDÛ, wfwWI A_evGwb‡gkb|Ki
b wPÎt 2.17 Qwe cÖ`wk©Z me wKQz n‡‪Q Kb‡U›U2.14 Black Hat & White Hat SEOBlack hat mvP© BwÄb AcwUgvB‡Rkb n‡‪Q GKwU †UKwbK GwU e¨envi nq mvP© Bwćb Higheri¨vswKs cvIqvi Rb¨ Ges Unethical fv‡e GwU Kiv nq GRb¨ ejv nq Black hat SEO|GwU mvaviYZ mvP© Bwćbi wbqg bxwZ gv‡bbv| K‡›U›U¸‡jv‡K Unethical fv‡e wi‡cÖ‡R›U Kivnq| 52

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)White hat SEO n‡‪Q Black hat Gi D‡ëv GLv‡b me wKQz ethical fv‡e Kiv hvq| GesmvP© BwÄb AcwUgvB‡Rk‡bi mKj wbqgbxwZ gvbv nq|2.15 Av‡iv wKQz GK bR‡iAnalytics GKwU I‡qemvBU Gi †gRvi‡g›U ÷¨vwUmwU· †hgb KZ¸‡jv wfwRUi A_ev UªvwdKH me wfwRUi A_ev UªvwdK †Kv_v †_‡K G‡m‡Q Ges Zviv I‡qemvB‡U KZ mgq wQj| UªvwdKGbvjvBR Kivi Rb¨ ¸¸j GbvjvBwU· e¨envi Kiv †h‡Z cv‡i| GbvjvBwU· g~jZ I‡qeGbvjvBwU·| I‡qe GbjvBwU· †gRvi‡g›U, wi‡cvwUs Ges I‡qe †em GbvjvBwmm Z_¨ Gme wKQzmKmsviBM
UbÖn K‡i I‡qemvBU AcwUgvBR Kivi Rb¨ e¨envi K‡i| GbvjvBwU· mvaviYZ `yB ai‡bi Ad Ges Ab mvBU| I‡qe GbvjvBwU· ïay gvÎ Uzj bq †hwU I‡qemvB‡Ui UªvwdK †gRvi KiviRb¨ cwigvc Kiv nq| GwU‡K weR‡bm Ges gv‡K©U wimvP© Kivi Rb¨ I e¨envi Kiv nq| Avcwbhw`g bZzb †Kvb G¨vWfvUvBR‡g›U K¨v‡¤úBb Pvjvb Zvn‡j wK cwigvY UªvwdK Avm‡Z cv‡i †mBwel‡qI aviYv cvIqv hvq| GwU I‡qemvB‡U wfwRUi KZ¸‡jv wfwRUi G‡m‡Q Ges KZ¸‡jv†cBR †`L‡Q †mB m¤ú‡KI© aviYv †`q|BounceSEO Gi Rb¨ evDÝ LyeB ¸i
Z¡cY~ ©| A_©vr Avcbvi I‡qemvBU Gi evDÝ †iU hZ †ewk n‡eSEO KivI ZZ KwVb n‡e| g‡b K‡ib †Kvb BDRvi mvP© Bwćb mvP© w`‡q Avcbvi mvB‡U G‡m‡QwKš‧ 1wgwbU ev 2wgwbU (mgq wbf©i K‡i) Ab¨ †Kvb mvB‡U P‡j wM‡q‡Q GUv‡K e‡j evDÝ|wfwRUi Avcbvi I‡qemvBU †Q‡o P‡j hvIqvi kZKiv cwigvY A_©vr Zviv †hUv Pv‡‪Q †mUv hw`Zviv bv cvq| evDÝ †iU Kgv‡bvi Dcvq njt-Avcbvi mvBU wWRvBb I Kb‡U›U Gi w`‡K bRiw`‡Z n‡e| A_©vr Ggb I †`Lv †M‡Q wfwRUi Avcbvi †nvg †cB‡R G‡m Ab¨ †Kvb †cB‡R hv‡‪QKviY Zv‡`i Kv‡Q g‡b n‡q‡Q †hUvi Rb¨ Zviv Avcbvi mvB‡U G‡m‡Q †mUv nq‡Zv Avcbvi mvB‡U†bB|Impression (B‡¤cÖkb)KZevi GKRb gvbyl A_ev wfwRUi GKwU I‡qemvBU A_ev G¨vWfvU©vBR‡g›U †`‡L| A_©vrGKRb wfwRUi Øviv GKwU I‡qemvBU wfD A_ev wWm‡c­|wKK¬ †evU&m (Click Bots)mdUIq¨vi Gwc­‡Kkb e¨envi K‡i B›Uvi‡b‡U A_©vr GKwU A‡Uv‡gkb mdUIq¨vi e¨envi K‡iSEO Gi Rb¨ wKQz KvR Kiv‡bv| GwU GKwU Kw¤úDUvi †Rbv‡i‡UW wK¬KI ejv n‡q _v‡K|wnDg¨vb wKK¬ I Kw¤úDUvi wK‡¬ Ki g‡a¨ A‡bK cv_©K¨ Av‡Q| GQvov Av‡iv A‡bK †ewk †UwbK¨vjUvg© G¨vWfvÝ SEO eB‡Z Av‡jvPbv Kiv n‡q‡Q| 53

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)Ki
b 54

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm) 3q Aa¨vqKi
bGm B I Gi Rb¨ cwiKíbv •Zwi (Creating an SEO Plan) 55

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)Ki
b 56

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)3 Gm B I Gi Rb¨ cwiKíbv •Zwi (Creating an SEO Plan)GKwU I‡qemvBU‡K mvP© Bwćbi Rb¨ AcwUgvBR Kivi c~‡e© GKwU mvP© BwÄb AcwUgvB‡Rk‡bicwiKíbv •Zwi Kiv `iKvi| GwU Avcbv‡K SEO Gi Rb¨ j‡¶ †cu․Qv‡Z mvnvh¨ Ki‡e| SEOc-¨vb •Zwi Ki‡j Avcwb eyS‡Z cvi‡eb KLb †Kvb welqwU Avcbvi †ewk bRi ivLv DwPZ| SEOGgb GKwU KvR †hwUi c­¨vb Avcbv‡K gv‡S gv‡S cwieZ©b Ki‡Z n‡Z cv‡i| SEO Gi c-¨vbWvBbvwgK nIqv DwPZ| KviY ¯^vfvweK wbq‡g cwieZ©b nq|3.1 SEO †Kb cÖ‡qvRb (Why you need SEO)KSEi
Ob n‡‪Q GKwU Technology †hwU Avcbvi I‡qe mvBU‡K mvP© Bwćbi GKwU fvj Ae¯vqwb‡q †h‡Z mvnvh¨ K‡i| GKwU mvB‡Ui Internal Ges External Dfq welq¸‡jv wPš‭v KivDwPZ| KviY GKwU mvBU mvP© Bwćb fvj Ae¯vq hvIqvi Rb¨ G¸‡jvI KvR K‡i|mvP© BwÄb AcwU gvB‡Rkb GZ ¸i
Z¡c~Y© nIqvi KviY wK? g‡b K‡ib A‡bK¸‡jv gvby‡li gv‡SAvcwb Av‡Qb, GLb GZ gvby‡li gv‡S Ab¨iv wKfv‡e Avcbv‡K Lyu‡R cv‡e| wPÎ t 3.1 People crowd 57

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)Ki
b wPÎ t 3.2 A‡bK¸‡jv gvby‡li wfoDc‡ii wP‡Î †`Lv hv‡‪Q GZ gvby‡li gv‡S G‡K Ab¨‡K Luy‡R cvIqv LyeB KwVb| Ges ev¯‭‡emevB nq‡Zv mevi bvg Rv‡b bv Zvn‡j †Zv KvD‡K Ly&‡R cvIqv Av‡iv KwVb| GiKgfv‡e ev¯‡‭ eAvgiv A‡bK I‡qe mvB‡Ui bvg (URL) Rvwb bv ZvB Avgv‡`i c‡¶I A‡bK KwVb GKwUI‡qemvBU‡K Luy‡R †ei Kiv| Avi Gi GKgvÎ mgvavb n‡‪Q mvP© BwÄb| Avcwb †Kvb I‡qemvB‡Ui bvg bv Rvb‡j †mwU‡K mvP© Bwćbi gva¨‡g Lu&y‡R †ei Kiv hvq| †hgb ai
b Avcwb USAembassy XvKv Gi G¨v‡Wªm Rv‡bb bv, Zvn‡j Avcwb hw` mvP© Bwćb hw` †j‡Lb USAembassy in Dhaka Zvn‡j Avcwb mvP© †iRvë USA embassy in Dhaka Gi I‡qemvBU wUi wjsK †kv K‡i‡Q| 58

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)Ki
b wPÎt 3.3 USA embassy in Dhaka Gi mvP© †iRvëA‡bK mgq mvP© †iRvë Avcbvi I‡qemvBU¸‡jvi 9 I 10 bs †cBR G †kv Ki‡j A‡b‡KB †mUv†`L‡eb bv| KviY †k‡li w`‡Ki †cBR¸‡jv‡Z mvaviYZ †KD hvq bv | Avi †mR‡b¨ AvcbviI‡qemvBU wU 1,2, I 3 bs †cBR Gi g‡a¨ ivLvUv fvj | mvaviYZ cÖ_g †cBR G †ewk UªvwdK_v‡K Avi UªvwdK †_‡K revenue Av‡m Avi †hwU n‡‪Q mvP© BwÄb AcwUgvB‡Rk‡bi g~j j¶¨|3.2 Avcbvi I‡qe mvB‡Ui wWRvBbvi‡K wek¦vm bv Kiv (Do not trust yourwebsite designer)Avcbvi I‡qe mvBU wWRvBbvi‡K wek¦vm Ki‡eb bv, Avcbvi SEO cÖ‡R± g¨v‡bR Kivi Rb¨mvaviYZ B-Kgvm© mvBU¸‡jvi †¶‡Î GwU LyeB Risky | A‡bK mgq †`Lv hvq SEO Kivi Rb¨Avcbvi mvB‡Ui wKQz Backend cvIqvi SEO g¨v‡bRvi‡K w`‡Z nq Avi †mB SEO g¨v‡bRvihw` LyeB wek¦¯‭ bv nq ZLb LyeB mgm¨v nq| GB Awf‡hvM¸‡jv Avwg cÖvq mgq wewfbœorganization †_‡K ï‡b _vwK| wet`ªt- GLv‡b wek¦vm Kiv bv KivUv‡K e¨w³MZfv‡e ejwQ bv |wek¦vm Kiv bv KivUv GKvšB‭ Avcbvi e¨vcvi| Avwg `ytwLZ welqwU GLv‡b D‡j­L Kivi Rb¨| 59

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)3.3 SEO Gi Rb¨ goal wVK Kiv (Setting SEO goals)SEO Kivi c~‡e© Avcwb GKwU cwiKíbv K‡i wb‡eb| A‡bK mgq c­¨vwbs ev¯‭evwqZ nq bv, GiKviY n‡‪Q mywbw`©ó †Mvj bv _vKvi Kvi‡Y| †hgb GKwU I‡qe mvB‡Ui Rb¨ A‡bK ai‡bi wKIqvW© n‡Z cv‡i GLvb †_‡K †Kvb Kx IqvW©¸‡jv Avcwb wm‡j± Ki‡eb †mUv wbf©i Ki‡e Avcbvij¶ wK? Avcbvi †MvjwU Ggb nIqv DwPZ †hwU Avcbvi †Kv¤úvwbi need (wbW) c~iY Ki‡e|KviY cÖ‡Z¨KwU weR‡bm-Gi bxW wfbœ| Ab jvB‡bi †Kvb e­M ev I‡qemvBU‡K band Ki‡Z n‡jAvcbvi SEO Ki‡Z n‡e| wb‡gœi wP‡Î j¶ Ki
b Avwg ¸¸‡j snake+vedio wj‡L mvP©w`‡qwQ|Ki
b wPÎt 3.4 snake+vedio w`‡q ¸M‡j mvP©Dc‡ii wPÎ j¶ Ki‡j †`Lv hv‡‪Q A‡bK¸‡jv I‡qemvB‡UI wewfbœ ai‡bi wfwWI Av‡Q| wKš‧BDwUDe mevi Dc‡i | Avi G _vKvi KviY n‡‪Q BDwUDe‡K eªvwÛs Kiv n‡q‡Q| Z‡eAbjAvB‡b me‡P‡q branding a‡i ivLv wKQzUv KwVb KvR| Avcbv‡K wm×vš‭ wb‡Z n‡eAvcbvi I‡qe mvBU‡K locally †Kvb wbw`©ó †`‡k bv internationally eªvwÛ© Ki‡eb| mvP© BwÄbi¨vswKs †h‡nZz cÖwZwbqZ cwieZ©b n‡‪Q| †m Rb¨ Avcbvi I‡qemvBU‡K memgq Avc‡WU ivL‡Zn‡e| †hgb A‡bK mgq I‡qemvBU‡K e¨vÛ K‡i w`‡Z cv‡i A‡bK Kvi‡Y| GKwU D`vniY w`w‪QA‡bK mgq I‡qe gv÷vi cÖPzi GwW‡kvbvj wjsK mvB‡U G¨vW K‡i wKš‧ GUv †`Lv DwPZ H 60

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)mvBU¸‡jv‡K Avcbvi I‡qe mvP© wi‡j‡UW wKbv| SEO Gi Rb¨ †Mvj ¸‡jv mvaviYZ Pvi I Qqgv‡mi Rb¨ Ki‡j fvj KviY SEO n‡‪Q `xN©‡gqvw` KvR|†cBR cÖcviwU tcy‡iv I‡qemvB‡Ui K_v GKmv‡_ wPšv‭ bv K‡i Avcwb cÖ‡Z¨KwU Avjv`v Avjv`v †cBR‡K ¸i
Z¡w`‡Z cv‡ib| KviY GKwU I‡qemvBU Aí mg‡q cy‡iv Kiv m¤¢e bq| GwU ax‡i ax‡i Avc‡WUn‡Z _v‡K| ZvB c~Y©v½ I‡qemvBU bv Kiv ch©š‭ SEO Kiv hv‡e bv GiKg bq| †hgb AvcbviI‡qe mvB‡Ui A‡bK¸‡jv †cBR Av‡Q, Zvi g‡a¨ †h‡Kvb GKwU †cBR m¤ú~Y© Z_¨ w`‡q H†cB‡Ri Rb¨ SEO ïi
 Ki‡Z cv‡ib †hUv‡K Landing page SEO ejv nq| wfwRUimKvia
vbiYZ †nvg †cB‡R Av‡m| †mRb¨ Avcwb †Kvb †cB‡R property †Kgb n‡e †mUv †mUKi‡eb| wb‡gœi wP‡Î Avwg ¸M‡j Hard disk mvP© w`‡qwQ| wPÎt 3.4 Hard disk wj‡L ¸Mj mvP© 61

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)GLv‡b j¶¨ Ki‡j †`L‡eb wikipedia mvBUwUi mivmwi †nvg †cBR Av‡m wb| G‡m‡Qwikipedia mvB‡Ui GKwU †cBR| †hgb Hard disk drive GLv‡b Hard disk drive GwUn‡‪Q wikipedia mvB‡Ui GKwU †cBR| e­M, I‡qe mvBU, I‡qe †cBR G¸‡jvi we¯‭vwiZ mnRaviYv cvIqvi Rb¨ †jL‡Ki weMxwbs Rygjv, weMxwbs IqvW© †cÖm Ges HTML eB¸‡jv co‬b|mvBU Assesment tcy‡iv I‡qemvBU‡K GK mv‡_ bv †`‡L ev wPš‭v bv K‡i cÖ‡Z¨KwU Avjv`v Avjv`v †cBR‡K acessKiv DwPZ| mK¸‡jv †cBR Gi ¸i
Z¡ memgq| †Kvb †cBR Gi ¸i
Z¡ wK Zv weR‡bm need-GiKDci
ib wbf©i Ki‡e|mvBU Assesment Kivi mgq wb‡gœi Bwj‡g›U (Element) ¸‡jv Consider Kiv DwPZt-K) mvBU/†cBR taggingt- I‡qe mvB‡U wK ai‡bi meta tag add Ki‡ev mvP© Bwćbi Rb¨GwU LyeB ¸i
Z¡cY|© A_©vr †Kvb wel‡qi Dci Attention †`‡eb| GQvovI tag Gesdescription tag mvP© Bwćbi Rb¨ AZ¨š‭ ¸i
Z¡c~Y©| Avi Gme U¨vM m¤ú‡K© mn‡R cwic~Y©aviYv cvIqvi Rb¨ Avcwb †jL‡Ki HTML Ges Dream waver eBwU †`L‡Z cv‡ib|L) †cBR Kb‡U›Ut- Kb‡U›U n‡‪Q Avcbvi I‡qemvB‡U Avcwb hv †kv Ki‡Z Pv‡‪Qb A_©vrwfwRUiiv Avcbvi I‡qe mvB‡U G‡m hv wKQz †`L‡Qb †m¸‡jvB n‡‪Q Kb‡U›U| †hgbt text,audio, video, flash image BZ¨vw`| Kb‡U›U¸‡jv memgq Avc‡WU _vK‡Z n‡e|M) mvBU wjsKt-I‡qemvB‡Ui wjsK¸‡jv SEO Kivi Rb¨ LyeB cÖ‡qvRb․q| KviY crawler Gesspider memgq mvB‡Ui URL wfwRU K‡i Ges WvUv msMÖn K‡i| †eªv‡Kb wjsK mvP© BwÄbi¨vswKs-Gi Rb¨ GKwU mgm¨| A‡bK mgq †`Lv hvq, GKwU wjsK G K‡iwQ wKšy‭ †mUv KvRKi‡Qbv| G iKg nIqv hv‡e bv|N) mvBU g¨vwcstцewkifvM I‡qe mvB‡U A‡bK †ewk wjsK _v‡K| †hme I‡qe mvB‡U A‡bK†ewk †cBR| H me I‡qemvB‡U BDRvi Gi c‡¶ Zv‡`i cÖ‡qvRbxq Z_¨ Lyu‡R cvIqv KwVb|†mRb¨ mvBU g¨vc •Zwi K‡i I‡qemvB‡U w`‡q w`‡j BDRv‡ii cÖ‡qvRbxq †cB‡R †h‡Z myweav nqAvi †mUv mvP© BwÄb AcwUgvB‡Rk‡bi Rb¨ A‡bK fvj| 62

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)Ki
b wPÎ t 3.5 GKwU I‡qe mvBU Gi mvBU g¨vc| wPÎt 3.6 mvBU g¨vcwet `ªt GB eB G hZ¸‡jv screen short †bIqv n‡q‡Q eBwU wjLvi mgq I‡qemvB‡Ui †hcwRkb me mgq GKB bvI _vK‡Z cv‡i| 63

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)¸¸j Analytics¸Mj GbvjvBwU· n‡‪Q GKwU wd« I‡qe ÷¨vwUmwU· I‡qe G¨vwc­‡Kkb| †hLv‡b Avcwb AvcbviI‡qemvB‡Ui UªvwdK UªvK (Tract) Ki‡Z cvi‡eb | ¸Mj G¨vbvjvBwU· BDR Kivi Rb¨ ¸¸‡jiGKwU BDRvi †bBg (wR †gBj GKvD›U) `iKvi| Avi GRb¨ Avcbv‡K †h‡Z n‡ewww.google.com/analytics Avcbvi GKwU wR-†gBj G‡Wªm Øviv Avcwb ¸Mj GbvjvBwU·G †iwR‡÷ªkb K‡i wb‡eb| Zvici ¸Mj GbvjvBwU· G jMBb K‡i Avcbvi I‡qe mvB‡UiUªvwd‡Ki wewfbœ ai‡bi ÷¨vwUmwU· †`L‡Z cvi‡eb| GLv‡b ¸Mj Avcbv‡K GKwU †KvW cÖ`vbKi‡e Avi †mB †KvWwU Avcwb Avcbvi I‡qemvB‡U G¨vW Ki‡eb|Ki
b wPÎt 3.7 ¸¸j G¨vbvjvBwU· †nvg †cBR†KvW m¤ú‡K© †Kvb wKQz Rvbvi Rb¨ †jL‡Ki GBP wU Gg Gj Ges wWªg I‡qfvi eBwU Avcbv‡KA‡bK mvnvh¨ Ki‡e| 64

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm) 4_© Aa¨vqKi
bmvP© BwÄb †d«Ûwj I‡qemvBU •Zwi 65

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)Ki
b 66

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)4 mvP© BwÄb †d«Ûwj I‡qemvBU •ZwitGwU LyeB ¸i
Z¡c~Y© †h GKwU I‡qemvBU‡K Ggbfv‡e •Zwi Ki‡Z n‡e †hb †mwU mvP© BwÄb co‡Zcv‡i Ges Bb‡W· Ki‡Z cv‡i| Z‡e Avcbv‡K g‡b ivL‡Z n‡e †Kvb D‡Ï¨‡k¨ Avcwb mvBU wU†W‡fvjc Ki‡eb Ges †mwU †hb BDRvi‡`i cvicvm I mvf© Ki‡Z cv‡i| GKwU I‡qemvB‡U wKai‡bi †cÖvWv± †mj Ki‡eb Zvi †P‡qI †ewk cÖ‡qvRb GKwU BDmdzj mvBU •Zwi Kiv| KviYAvcbvi mvBU hZ BDmdzj ev BDRvi †d«Ûwj n‡e wfwRUiI ZZ †ewk Avm‡e| †hgbAmazone.com GwU ïay eB wewµ Ki‡Q bv AviI A‡bK wKQz| GwU GKwU BDmdzj (Useful)I‡qemvBU|Ki
b wPÎ t 4.1 amazone Gi I‡qemvBU 67

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)Ki
b wPÎt 4.2 Amazon Gi †gby I mve †gbyAmazone.com g~jZ GKwU B-Kgvm© I‡qemvBU †hLv‡b wewfbœ ai‡bi cY¨ weµq Kiv nq|g~jZ GwU eB wewµi Rb¨ A‡bK weL¨vZ| A¨vgv‡Rvb G A‡bK¸‡jv †cBR Av‡Q Zvi ciIBDRviiv GLv‡b G‡m Lye mn‡R Ly‡u R cvq| †hgb †cBR Book Page, GB †cB‡R Bookcatagories, Besk Books, Amazon kindel Gfv‡e mvR‡bv Av‡Q| 68

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)Ki
b wPÎ t 4.3 Amazone.com Gi eyK †cBRBDRdzj mvBU †W‡fvjc Ki‡j `ywU cvicvm mvf© n‡e| GKwU nj I‡qemvB‡U UªvwdK evo‡e|Ges Ab¨wU nj mvP© Bwćb mvBU i¨vsK evov‡Z mvnvh¨ Ki‡e| Avwg GLv‡b hv wjL‡ev Zv njMaking your website mvP© BwÄb †d«Ûwj|4.1 gvwëwgwWqv Gi e¨envi Kgv‡bv (Limiting Multimedia)A‡bK †ewk MÖvwd· Ges gvwëwgwWqv I‡qemvB‡U BDm Kiv wVK bq| GwU Avm‡j c‡q›U †jm|we‡k¦i †ewkifvM mdj I‡qemvBU gvwëwgwWqv e¨envi K‡i bv e¨vwZµg wKQz I‡qemvBU Qvov|Flas, Animation,video e¨envi bv KivB fvj| †hgb Amazone.com I‡qemvBUwU LyeBwm¤új, †mLv‡b †Kvb Gwb‡gkb Ges wfwWI e¨envi Kiv nq wb| GgbwK I‡qemvBUwU‡Z †KvbFlas, Animation,video e¨envi Kiv nq wb| 69

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)Ki
b wPÎt 4.4 Amazon.com webAb¨w`‡K j¶¨ Ki
b myspace.com I‡qemvBUwU †hLv‡b A‡bK‡ewk gvwëwgwWqv e¨enviK‡i‡Q| G ai‡bi I‡qemvBU Lye †ewk mvP© BwÄb †dÛwj bv| 70

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)Ki
b wPÎt 4.5 myspace.com I‡qemvBUwKš‧ wKQz I‡qemvBU Av‡Q hv‡`i G¸‡jv BDR Kiv `iKvi KviY Zviv G ai‡bi mvwf©m w`‡q_v‡K| †hgb-yahoo, Google, cnn &rboh BZ¨vw`| 71

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)Ki
b wPÎt 4.6 cnn I‡qemvBU wPÎ t 4.7 ebay I‡qemvBUAvcwb Avcbvi cÖ‡qvR‡b wKQz gvwëwgwWqv BDR Ki‡Z cv‡ib| Z‡e †gvUvgywU e¨envi K‡i| †KDI‡qemvB‡U A‡bK e¨envi K‡i| †Kvb I‡qemvB‡U gvwëwgwWqv †ewk e¨envi, GwU mvP© BwÄbcQ›` K‡i bv| A‡bK mgq I‡qe wWRvBbvi Avcbv‡K Lywk Kivi R‡b¨ A¨vwb‡gkb BDR Ki‡Zej‡e| ZLb Avcbvi wKš‧ wPš‭v Ki‡Z n‡e †h Avcwb Kv‡`i †ewbwd‡Ui Rb¨ mvBU •Zwi Ki‡Qb| 72

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)4.2 MÖvwd· bq †U·U e¨envi Ki“bA‡bK I‡qemvB‡U †cBR †U·U †`Iqvi Rb¨ MÖvwd· e¨envi Kiv nq| wb‡gœi QweiI‡qemvBUwU‡Z j¶¨ Ki‡eb †U·U¸‡jv B‡gR AvKv‡i †`Lv‡bv n‡q‡Q| GB †U·U¸‡jv wKš‧B‡gR QvovI †`Lv‡bv †h‡Z cvi‡Zv| cÖvq mgq I‡qe wWRvBbvi B‡gR w`‡q †U·U †`Lv‡Z Pvq|A‡bKmgq me ai‡bi d›U me eªvDRv‡i fvjfv‡e †`Lvq bv Avi hw` †U·U¸‡jv B‡gR Gi g‡a¨_v‡K Zvn‡j †h‡Kvb eªvDRv‡iB wVK gZ †`Lvq|Ki
b wPÎt 4.8 B‡g‡Ri g‡a¨ †U·U 73

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)Ki
b wPÎt 4.9 I‡qemvBU cocacolawKš‧ mvBP© BwÄb B‡g‡Ri ga¨Kvi †U·U co‡Z cv‡i bv | A‡bK mgq Avgiv Avgv‡`i wKQz wKIqvW© †cB‡Ri †U·U Gi g‡a¨ †i‡L †`B| †h‡nZz mvP© BwÄb †m¸‡jv co‡Z cv‡i| wKš‧ B‡g‡Rig‡a¨ w`‡q †Zv †Kvb jvf †bB| †cB‡Ri g‡a¨ B‡gR _vK‡jI †mwU †jvW n‡Z A‡bK mgq jv‡M|Avcbvi •ZwiK„Z I‡qemvBU †hb B‡ivi Ges evM&m wd« nq| Avcwb I‡qe †cBR •Zwi Kivi mgq†h ai‡bi I‡qe wWRvBb †UK‡bvjwR Ges Uzj&m e¨envi Ki‡eb g‡b ivL‡Z n‡e H I‡qe †cBRMy‡jv †hb mvP© BwÄb wiW Ki‡Z cv‡i|4.3 †cÖvMÖvwgs j¨vs¸‡qR Ges SEOAvgiv hLb SEO c-vwbs Kwi ZLb †cÖvMÖvwgs j¨vs¸‡qR‡K e¨envi Kiv nq I‡qemvBU •Zwi KiviRb¨| GKwU I‡qemvB‡U wewfbœ ai‡bi †cÖvMÖvwgs j¨vs¸‡qR e¨envi Kiv nq| †hgbt-PHP,HTML, JAVA Script, CSS BZ¨vw`| 74

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)JAVA Script tRvfv w¯…Þ n‡‪Q GKwU †cÖvMÖvwgs j¨vs¸‡qR †hwU w`‡q I‡qe wWRvBbviv WvBbvwgK Kb‡U›U •ZwiK‡i wKš‧y ev¯‭‡e GwU SEO †d«Ûwj bv| Rvfv w¯…Þ Gi Kvi‡Y Crawler Kiv hvq bv| Gi Kvi‡YmvP© BwÄb †iRvë Lye fvj nq bv| A‡b‡K mvB‡Ui Kb‡U›U Ges wjsK¸‡j‡K mvP© BwÄb †_‡KnvBW K‡i iv‡L | wKš‧ GiKg bv Kiv fvj, KviY mvP© BwÄb G ai‡bi †¶‡Î gv‡S gv‡S AvcbvimvBU wU mvP© BwÄb Øviv ¯úvg nIqvi m¤¢vebv _v‡K|d¬vk (flash) tGKdiw¬vUk
ibAKv‡vii‡vYGGKKwUwU††UcKB‡Rbvj†jwRvW| †hwU †ewkifvM BDRvi (B›Uvi‡bU e¨enviKvix) cQ›` K‡i bv| n‡Z A‡bK mgq jv‡M| GwUi Kvi‡Y GKwU I‡qemvBU A‡bK †¯­vn‡q hvq| d¬vk hLb cy‡ivcywi A¨vKwUf bv K‡i ZLb †cBR †_‡K Ab¨ †cB‡R d‡ivqvW© Kivhvqbv| d¬vk w`‡q •ZwiKZ„ I‡qemvBU‡K SEO A‡bK KwVb| I‡qemvB‡U d¬vk BDm bv KivBfvj| wPÎt 4.10 d¬vk Qvov I‡qe mvBU 4.3.1 75

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)4.4 mnR K‡i I‡qemvBU •Zwi (make it user friendly)Avcwb I‡qe mvBU wK wb‡Ri Rb¨ •Zwi Ki‡eb bvwK A‡b¨i Rb¨ ? wbðq A‡b¨i Rb¨ I‡qemvBU•Zwi Ki‡eb| myZivs hvi Rb¨ •Zwi Ki‡eb †m †hb GwU‡K Lye mn‡R e¨envi Ki‡Z cv‡i|†mRb¨ Avcbvi I‡qemvBU wU‡K mnR K‡i •Zwi Ki‡Z n‡e| A‡bK mgq wfwRUi‡`i Kv‡Q LyeKwVb n‡q hvq Zviv I‡qemvB‡U †hUv Pv‡‪Q †mUv †c‡Z| †ewkifvM I‡qe mvBU GKwU wbw`©ó †mevw`‡q _v‡K| BDRviiv hw` †m mvwf©‡mi Rb¨ Avcbvi I‡qe mvB‡U Av‡m, †m †hb Lye mn‡R †mwULu‡y R cvq| wb‡gœi wP‡Î j¶ Ki
b GKRb wfwRUi Delta airline website G hv‡e Gqvi wUwKUeywKs †`Iqvi Rb¨ Avi †mRb¨ Zvi ïi
‡ZB eyK G wUªc AckbwU †i‡L‡Q|Ki
b wPÎt 4.11 I‡qe mvBU DeltaKviY GB I‡qe mvB‡U †Kvb BDRv‡ii Avmvi g~j KviYB nj wU‡KU eywKs †`Iqv, †mRb¨ AckbwU‡K Ggbfv‡e ivLv n‡q‡Q hv‡Z BDRvi mn‡R Ly‡u R cvq| Avcbvi I‡qe mvBU hLb •ZwiKi‡eb g‡b ivL‡eb Avcbvi I‡qe mvB‡Ui †h mvwf©m¸‡jv w`‡Z Pv‡‪Qb †m ¸‡jv †hb Lye mn‡RBDRv‡`i bRi AvKó… Ki‡Z cv‡i| Avcbvi I‡qe mvB‡Ui cÖPzi Z_¨ mvP© BwÄb †K w`‡Z n‡e 76

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)†hb mvP© BwÄb Avcbvi I‡qe mvBU wU‡K †bwf‡MU Ki‡Z cv‡i| wb‡P wKQz †bwf‡Mkb wm‡÷g†`Iqv nj|Sitemap (mvBU g¨vc)Table of content A_ev indexNavigation BarNavigational text linksKAivwg
b Lye `ytwLZ †h wKQz wKQz Bs‡iwR k‡ãi evsjv †`qv nqwb| Zvi KviY n‡‪Q H ¸‡jv evsjvqwjL‡j cieZx©‡Z Avcbv‡`i mgm¨v n‡Z cv‡i| KviY Avcwb †hLv‡b KvR Ki‡eb †mLv‡b †Zv Avievsjv _vK‡e bv|†Kvb wjs‡K †h †U·U wjL‡Z nq †mUv †QvU bv wj‡L js †U·U †jLvUv fvj| GKwU wjs‡Ki †U·UG‡Ki AwaK n‡Z cv‡i| GLv‡b j¶¨ Kiv †h‡Z cv‡i Dell computer GB wjs‡K js †U·UAv‡Q| 77

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)Ki
b wPÎt 4.12 Dell Gi I‡qe mvBU Ges wjsK †U·UGKwU †cB‡Ri wjsK Gi †U·U †`‡L eySv‡bv hvq †h H †cBRwU wK ai‡bi A_ev wjsK †jLvc‡o eySv hvq H †cB‡R wK ai‡bi Z_¨ Av‡Q| GwU ïay BDRvi‡K mvnvh¨ K‡i bv GwU mvP©Bwćbi Rb¨I fvj nq| wjs‡K †Kvb B‡gR evUb e¨envi bv Kiv fvj| KviY mvP© BwÄb HevU‡bi †U·U¸‡jv wiW Ki‡Z cv‡i bv| 78

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)Ki
b wPÎt 4.13 evU‡b †U·UmvP© BwÄb AcwUgvB‡Rkb Kivi Av‡M Aek¨B †`‡L wb‡Z n‡e †h Avcbvi mvB‡Ui wWRvBb Lyefvj|4.5 Kb‡U›U (Content)GKwU I‡qe mvBU mvaviYZ Kiv n‡q _v‡K Kb‡U›U wWm‡c­ Kiv‡bvi Rb¨| Avi †mB Kb‡U›U GiRb¨ mvaviYZ wfwRUiiv Avcbvi mvB‡U Avm‡e| †Zgwb I‡qe mvB‡Ui Kb‡U›U n‡‪Q Ab¨ZgGKwU Dcv`vb SEO †d«Ûwj Kiv‡bvi Rb¨| A‡b‡KB †ewkifvM mgq Kb‡U›U wjLvi Rb¨ w`‡q_v‡K Avevi †KD †KD cÖ‡dkbvj Kb‡U›U ivBUvi w`‡q Kb‡U›U wj‡L _v‡K| KviY Avcbvi I‡qemvB‡Ui Kb‡U›U hZ fvj n‡e, wfwRUi ZZ †ewk Avm‡e Ges i¨vswKs-G I fvj Ae¯v‡b _vK‡e|Ggbfv‡e Kb‡U›U •Zwi Ki‡Z n‡e †hb Search crawler †mUv cQ›` K‡i| 79

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)Ki
b wPÎt 4.14 I‡qe mvB‡Ui K‡›U›Ufvj Kb‡U›U ¸‡jv mvaviYZ Key word Ges Phrase w`‡q ïi
 nq| †h †Kvb GKwU †cB‡RiKb‡U›U (†U·U) mvavibZ wZ‡bi †ewk wK IqvW© e¨envi bv KivB fvj| I‡qe mvB‡Ui KxIqvW©¸‡jv Kb‡U›U G e¨envi Kiv †h‡Z cv‡i| A‡bK †ewk Kx IqvW© Kb‡U›U G BDR Ki‡j A‡bKmgq mvP© BwÄb Bb‡W· K‡i bv| 80

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)Ki
b wPÎt 4.15 UvB‡Uj Ges K‡›U›U †cBRKxIqvW© †WbwmwU n‡‪Q GKwU †cB‡R KZevi KxIqvW© †jLv n‡q‡Q| †ewkifvM mvP© BwÄb G KxIqvW© †WbwmwU †jv, ¸¸‡j KxIqvW© †WbwmwU 5 †_‡K 7 Gi g‡a¨| Ab¨vb¨ mvP© BwÄb¸‡jv †hgbBqvû Ges Gg Gm Gb Gi KxIqvW© †WbwmwU 5 A¨vjvD K‡i|A‡bK mgq †`Lv hvq GKwU I‡qemvB‡Ui Kb‡U›U Ab¨ GKwU I‡qemvBU ev e­M Kwc K‡i Zviwb‡Ri I‡qemvB‡U ev e­‡M e¨envi Ki‡Q| Gfv‡e hw` †KD Kb‡U›U Kwc K‡i wb‡q hvq, A‡bKai‡bi Uzj&m Av‡Q †h¸‡jv e¨envi K‡i Avcwb Lyu‡R cv‡eb †Kv_vq ev †Kvb I‡qemvB‡U ev e­‡MAvcbvi Kb‡U›U †bIqv n‡q‡Q| e­M m¤ú‡K© cY~ ©v½ aviYv Ges mn‡R e­M •Zwi Kivi Rb¨ †jL‡KiweMxwbs IqvW© †cÖm eBwU msMÖn Ki
b †hwU w`‡q †h †Kvb †KD AvBwU b‡jR Qvov e­M •Zwi Ki‡Zcvi‡eb| B›Uvi‡b‡U UvKv DcvR©‡bi GKwU fvj Dcvq nj B-Kgvm©| Avi B›Uvi‡b‡U e¨emv KiviRb¨ msMÖn Ki
b B-Kgvm© Ges B-Kgvm© GÛ Rygjv fvP©ygvU©| 81

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)GQvovI ¸¸j GbvjvBwmm w`‡q gwbUwis Kiv hvq| Avcbvi mvB‡Ui e¨eüZ mKj Kb‡U›Umemgq Avc‡WU ivLvi †Póv Ki
b| †cBR †PK Ki‡Z n‡e †hb †mLv‡b w¯úwjs Ges GwWwUsB‡ivi bv _v‡K| myZivs Avcbvi I‡qemvB‡Ui †cBR‡K B‡ivi wd« ivL‡Z n‡e GQvovI †cBRUv‡Z†hb cÖ‡dkbvj jyK _v‡KKi
b wPÎt 4.16 ¯‥vB wbDR I‡qe mvBU Ges †cÖv‡dkbvj jyK•ZwiKZ… I‡qemvBUwU †`L‡Z †hb AvMwj g‡b bv nq| †hgb A‡bK I‡qemvB‡Ui Kvjvi Kw¤^‡bkbwVK _v‡K bv| †cB‡Ri †U·U †hb BDRv‡ii Kv‡Q covi Dc‡hvMx nq| d›U PzR Uv †eUvi n‡Zn‡e| e¨vK MÖvDÛ Kvjvi mwVK fv‡e wm‡j± Ki‡Z n‡e †hb Ab¨ Kvjvi †K B‡d± bv K‡i|†cB‡Ri †j AvDU †hb †gwms nq| Avcwb hw` mvP© BwÄb AcwUgvB‡Rk‡b (SEO) KvR Ki‡ZPvb Zvn‡j I‡qe mvBU wWRvBb m¤ú‡K© Avcbvi wKQz cÖv_wgK Ávb _vKv Aek¨B `iKvi| Avi†mUv Rvbvi Rb¨ Avcbvi †Kvb †UªBwbs bv K‡iI GBP wU Gg Gj Ges wWªg I‡qfvi †jL‡Ki `ywUeB c‡o wk‡L wb‡eb| 82

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)Kb‡U›U ¯úvgt- hLb wewfbœ Urls GKB Kb‡U›U mieivn Ki‡e A_©vr Kb‡U›U hLb Wywc­‡KU n‡e,GwU n‡j Kb‡U›U ¯úvg nevi m¤¢vebv _v‡K| Avcbvi mvB‡U hw` †Kvb BDwbK Kb‡U›U bv _v‡KGes wi‡j‡f›U Kb‡U›U bv _v‡K Zvn‡j mvP© BwÄb †mUv‡KI ¯úvg KbwmWvi Ki‡Z cv‡i| GgbwKillegal Kb‡U›U Gi †¶‡Î|4.6 I‡qe Kwc ivBwUsRelevant Ges fvj wi‡Ub Kb‡U›U n‡‪Q I‡qe mvB‡Ui wKs| GKwU I‡qemvBU ev I‡qe†cBR‡K Uc i¨vswKs-G wb‡Z n‡j Kb‡U›U n‡‪Q Ab¨Zg wdPvi| SEO KwcivBU w`‡q AvcwbGBKDiiw
bbKKg I‡qe Kb‡U›U wjLv‡Z cv‡ib| relevant Gi Rb¨ Avcbvi †cBR‡K ¯‥¨vb Ki‡e| 15% wfwRUi cy‡iv †cBRwU‡K †`‡L, 85% wfwRUi GK wgwb‡Ui g‡a¨ †cBR †_‡K †ei n‡qAv‡m, KviY Zviv †hUv Pvq †mUv hw` bv cvq| myZivs Avcbvi †cB‡Ri Z_¨ Aek¨Binformative, concise Ges mn‡R co‡Z cv‡i| Eye cathing & interesting headingn‡Z n‡e| evK¨¸‡jv K‡¤ú­· K‡i bv †jLv, Rvbv kã e¨envi Kiv| c¨vwmf f‡qm e¨envi bv K‡iG¨KwUf f‡qm e¨envi Kiv fvj| †hgb Avwg fvZ LvB, GKB wRwbm Avcwb Gfv‡e wjL‡Zcv‡ib| Avgvi Øviv fvZ LvIqv n‡q‡Q| (I eat rice- Rice is eaten by me) wb‡gœi wP‡Î†`Lyb Avwg ¸¸‡j mvP© w`‡q swot Analysis m¤ú‡K© Rvb‡Z Pvw‪Q| 83

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)Ki
b wPÎt 4.17 mvP© Bb swot AnalysismvP© †`Iqvi c‡i A‡bK¸‡jv I‡qemvB‡Ui wjsK Avm‡Q, †hLv‡b swot Analysis m¤ú‡K©†hLv‡b †jLv Av‡Q| 84

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)Ki
b wPÎt 4.18 †cB‡R swot Analysis contentDc‡ii wP‡Î †`LwQ Avwg †hwU Rvb‡Z †P‡qwQ †mwU GB †cB‡R †c‡qwQ e‡jB wKš‧ Avwg †cBRwUco‡Z cviwQ| Avi hw` Gi wfZi †`LZvg weR‡bm G¨vbvjvBwmm wb‡q †jLv Zv n‡j nq‡Zv Avwg†cBRwU coZvg bv, KviY †cB‡R wi‡j‡f›U Kb‡U›U †bB| KwcivBwUs-Gi Rb¨ Avcbvi wgwbgvgA_ev †ewmK I‡qe wWRvBb Ávb _vK‡Z n‡e hw` Avcwb GBP,wU,Gg,Gj Ges wWªg I‡qfvi eBc‡o wkL‡Z cv‡ib| Kb‡U›U m¤ú‡K© Av‡iv we¯‭vwiZ Rvb‡Z G¨vWfvÝ Gm,B,I eBwU msMÖnKi‡eb| 85

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm) 5g Aa¨vqKi
bKx IqvW© wimvP© Ges wm‡jKkb 86

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)Ki
b 87

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)5 KxIqvW© wimvP© Ges wm‡jKkbmvP© BwÄb AcwU gvB‡Rk‡bi LyeB ¸i
Z¡cY~ © welq nj KxIqvW©| GKwU I‡qe mvBU‡K mvP© BwćbiUc i¨vswKs-G Avbvi Rb¨ KxIqvW© n‡‪Q LyeB ¸iƒZ¡c~Y© GKwU Uzjm&| GKwU †cB‡Ri †UvUvjK‡›U›U Gi 2-5 cv‡m©›U Gi g‡a¨ KxIqvW© _vKv DwPZ| A_©vr GKwU †cB‡R 2 ev 3 wUi †ewk KxIqvW© bv _vKvB fvj| KxIqvW© †mB me IqvW© †h¸‡jv Øviv Avcbvi I‡qemvBU‡K K¨vUvjM GesBb‡W· Kiv nq Ggb wK Luy‡R †c‡Z mvnvh¨ K‡i| Kx Lyu‡R cvIqv A_ev wm‡j± Kiv GwU LyemnR KvR bv| A‡bK †Kv¤úvwb KÝvj‡U›U wb‡qvM w`‡q _v‡K KxIqvW© wiPv©m Ges GbvjvBwmmKivi Rb¨| Avcwb hw` mwVK KxIqvW© wm‡j± Ki‡Z cv‡ib Z‡e Avcbvi mvBU wU mvP© BwÄb GKwfiwR
b‡qej n‡e| A‡bK ai‡bi KxIqvW© wiPvm© Uzj&m Av‡Q †h¸‡jv e¨envi K‡i Avcwb mwVKKxIqvW© †c‡Z c‡ib Avcbvi I‡qe mvB‡Ui Rb¨|5.1 KxIqvW© Gi ¸i“Z¡ (Importance of Keyword)Avcwb hLb mvP© BwÄb e¨envi K‡ib ZLb Avcwb GKwU kã ev G‡Ki AwaK kã UvBc K‡ib GesmvP© evU‡b wK¬K K‡ib| Gi ci mvP© BwÄb H k㸇jv‡K Gi B‡Û· G Lyu‡R †`‡L| g‡b Ki
bAvcwb mvP© Ki‡Z Pv‡‪Qb GKwU eªvÛ Kvi Gi bvg w`‡q| †hgbt- Ford| GLb GwU wj‡L mvP©w`w‪Q| 88

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)Ki
b wPÎt 5.1 Ford wj‡L mvP©ZLb mvP© BwÄb †h KvR ¸‡jv mvaviYZ K‡i _v‡K †cB‡R H Ford Av‡Q wKbv| †cB‡R hw` Ford bv _v‡K Zvn‡j Gi KvQvKvwQ †Kvb kã Av‡Q wKbv| †cB‡Ri †Kvb wjsK G Ford Av‡Q wKbv A_©vr Ford †jLv Av‡Q wKbv| †evì †U·U| Italicited †U·U| Bulleted wj÷| †Kvb †U·U †hwU Ab¨ †U·U Gi †P‡q eo| †nwWs †U·U| 89

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)KxIqvW© Øviv eySv hvq GKwU I‡qe mvBU †Kvb ai‡bi Ges wK welq H I‡qemvBU †_‡K Rvbvhv‡e| †hgb g‡b Ki
b-Avcwb †nv‡Uj LyRu ‡Z Pv‡‪Qb, myZivs †nv‡Uj n‡‪Q Avcbvi GKwUKxIqvW©| c„w_ex‡Z A‡bK †nv‡Uj Av‡Q me †nv‡Uj †_‡K AvcbviUv‡K KZ b¤^i cwRk‡b†`Lv‡e?GLb Avmyb KxIqvW© GbvjvBwmm| GKUz fveyb Avcbvi †nv‡Uj hw` nq `yevB, Avi Avcwb hw`†j‡Lb `yevB †nv‡Uj, Zvn‡j A‡bK cÖwZ‡hvwMZv K‡g †Mj| GLb Avcbvi †nv‡U‡ji mv‡_ `yevBGi †nv‡Uj ¸‡jvi Kw¤úwUkb n‡e|Ki
b wPÎ t 5.2 hotel KxIqvW© w`‡q mvP© Ges Gi †iRvë 90

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)Ki
b wPÎt 5.3 hotel in dubai w`‡q mvP© Ges Gi †iRvëDc‡ii wPÎ `ywU †_‡K eySv hv‡‪Q, Avcwb hZ wbw`ó© K‡i mvP© w`‡eb Avcbvi mvP© †iRvë I wbw`ó©n‡e| Hotel in asia w`‡q mvP© w`‡j †h‡Kvb †`‡ki †nv‡Uj Gi wjsK mvP© †iRvë G †kv Ki‡e|wKš‧ Avcwb hw` hotel in dubai w`‡q mvP© K‡ib Zvn‡j ïay `yevB Gi †nv‡Uj †`L‡Z cv‡eb|mvP© BwÄb crawler wewfbœ ai‡bi I‡qemvBU KxIqvW© w`‡q wfwRU K‡i| Avcbvi I‡qe mvB‡UiRb¨ KxIqvW© wm‡jKkb hw` f~j nq Zvn‡j I‡qemvB‡U UªvwdK I Avm‡e bv| A‡b‡KB Lye my›`imy›`i wWRvB‡bi I‡qe mvBU •Zwi K‡i wKš‧ Zviv mwVK KxIqvW© Realize Kg K‡i| GKRbBDRvi †h †Kvb mvP© Bwćb wM‡q †Kvb Z_¨ Rvbvi Rb¨ †h IqvW© ev †dR wjL‡Qb †mwU‡KBAvgiv KxIqvW© ej‡ev| Avcwb Kx Rv‡bb ? gvbyl †Kvb KxIqvW© w`‡q mvP© w`‡e? Avi gvby‡li †mBRvbvi welqUv‡K hZ †ewk Avcwb Rvb‡Z cvi‡eb ZZB Avcbvi KxIqvW© wm‡jKkb mwVK n‡e|Avi G Rb¨ Avcbv‡K KxIqvW© wb‡q wiPvm© Ges GbvjvBwmm Ki‡Z n‡e| Avcwb KxIqvW© wb‡q hZ†ewk GbvjvBwmm Ki‡eb ZZB Avcbvi I‡qemvB‡Ui Rb¨ Dchy³ KxIqvW© Ly‡u R cv‡eb| G welq¸‡jv cieZ©x‡Z Avgiv Av‡iv wel` fv‡e Av‡jvPbv KiwQ| 91

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)5.2 KxIqvW© GbvjvBwmm ïi“ Kiv (Starting your keyword analysis) KxIqvW© GbvjvBwmm ïi
 Kivi Av‡M fve‡Z n‡e wK ai‡bi KxIqvW© gvbyl mvP© Ki‡Z e¨envi K‡i| A‡bK mgq †`Lv hvq KxIqvW© GbvjvBwmm Gi Rb¨ A‡bK †ewk mgq w`‡Z nq| Avcwb †hme KxIqvW©¸‡jv wPš‭v Ki‡Qb A_ev fve‡Qb H me KxIqvW©¸‡jv †Kvb †U·U GwWUi ev IqvW© cÖ‡mm‡i UvBc K‡i ivLyb| hLb †Kvb KxIqvW© Avcbvi g‡b co‡e ZLbB †mUv‡K Avcwb wj‡L ivLyb| Avi Avcwb hw` wjLv ïi
 bv K‡ib Z‡e Avcbvi g‡bKi
b bZzb bZzb KxIqvW© Avm‡e bv| hZ cv‡ib cÖwZw`b wKQz wKQz KxIqvW© wjLyb| G mgq †`L‡eb Avcwb hv wPš‭v K‡ib wb Zvi †P‡q A‡bK †ewk KxIqvW© †jLv n‡q †M‡Q| Avcbvi KLb I fvev wVK n‡e bv †h AvR‡Ki g‡a¨B A_ev GKevi ïi
 K‡iB KxIqvW© GbvjvBwmm †kl K‡i †dj‡ev| KviY GUv A‡bKUvB GKUv m„Rbkxj I eyw×gËvi KvR| Ggb I n‡Z cv‡i AvR‡K Avcwb ïi
 K‡i‡Qb fve‡Z I cvi‡Qb bv wK wPšv‭ Ki‡ev| `qv K‡i †_‡g _vK‡eb bv| Avevi AvMvgxKvj ïi
 Ki
b | Gfv‡e GK mgq †`L‡eb Avcwb A‡b‡Ki †P‡q fvj KxIqvW© GbvjvBwmm Ki‡Z cvi‡eb| KviY †Kvb KvR †kl Kivi c~e© kZ© nj ïi
 Kiv| Avcwb wb‡R wb‡R ïay wPšv‭ Ki‡eb bv eis Avcbvi †d«Ûm Ges KwjK‡`i mv‡_I Avcwb Av‡jvPbv Ki‡Z cv‡ib| †`L‡eb Zv‡`i †_‡K Avcwb fvj †Kvb AvBwWqv cv‡‪Qb| †hUv Avcbv‡K KxIqvW© wm‡j± Ki‡Z mvnvh¨ Ki‡e| Avcwb wewfbœ gvby‡li mv‡_ K_v e‡j †R‡b wb‡Z cv‡ib Zviv †Kvb ai‡bi kã w`‡q †Kvb wbw`ó Z_¨ mvP© K‡i| Gevi Avcwb •Zwi Kiv wj÷wU †PK Ki
b †Kvb ai‡bi evbvb fyj Av‡Q wKbv| KxIqvW©¸‡jv Aek¨B Bs‡iwR‡Z wjL‡eb| •ZwiKZ„ wj÷ †_‡K wKQz KxIqvW© ev` w`‡Z cv‡ib †h¸‡jv Avcbvi mvBU Ges mvB‡Ui K‡›U›U Gi mv‡_ wgj †bB| A_©vr Relevent KxIqvW©| GLb Avcwb wb‡R mvP© Bwćb mvP© w`‡q †`L‡Z cv‡ib †Kvb ai‡bi KxIqvW© ¸‡jv BDRvi †ewk mvP© K‡i| GQvov Gai‡bi wKQz ÷vwUmwU· Gi Rb¨ cieZx©‡Z wKQz Uzj&m Gi e¨envi †`Lv‡ev| 92

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)Ki
b wPÎt 5.4 foreign education mvP© †iRvë|Dc‡ii wP‡Î †`Lv hv‡‪Q foreign education w`‡q ¸M‡j mvP© w`‡j mvP© †iRvë †`Lv‡‪Q132000000| GKB D‡Ï¨‡k¨B hw` Avwg mvP© Kwi Abroad education Zvn‡j mvP© †`Lv‡‪Q26000000| ïay ZvBbv mvP© †iRv‡ë Gi wjsK¸‡jv I `yfv‡e mvP© w`‡j Av‡M c‡i Avm‡e|nq‡Zv foreign education Gi Rb¨ †h mvB‡U mvP© †iRv‡ëi U‡c Av‡Q †`Lv hv‡‪Q Abroadeducation Gi Rb¨ †mwU U‡c bvI _vK‡Z cv‡i|  Avcbvi †cÖWv±-Gi bvg hw` GK k‡ã nq ai
b Avcbvi GKwU cÖWv‡± Gi bvg Readleaf Avcwb nq‡Zv fve‡Z cv‡ib Avcbvi KxIqvW© Readleaf wKš‧ g‡b ivL‡Z n‡e Avcwb hLb KxIqvW© GbvjvBwmm Ki‡Qb ZLb wKš‧ Kv÷gv‡ii K_v wPšv‭ K‡i Ki‡Z n‡e| Ggb I n‡Z cv‡i Avcbvi Kv÷gvi nq‡Zv mvP© w`‡‪Q Read leaf `y‡Uv Avjv`v kã e¨envi K‡i| †mRb¨ gv‡S gv‡S kã‡K †f‡½ wjL‡Z cv‡i| †mRb¨ KLbI KLbI kã gvR© Ki‡Z n‡Z cv‡i Avevi KLbI KLbI kã‡K Avjv`v K‡i wjL‡Z n‡Z cv‡i| Avcwb mvP© Bwćb mvP© w`‡q Ges mvP© †iRv‡ëi Dci wfwË K‡i eyS‡Z cvi‡eb †Kvb kãwU KZ †ewk e¨envi nq| 93

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)Ki
b wPÎt 5.5 Abroad education w`‡q mvP© Avcwb Avcbvi •ZwiKZ… wj‡÷ wm½yjvi Ges †c­vivj Avjv`v K‡i G¨vW K‡i wbb| KviY mvP© BwÄb wm½yjvi Ges †c­vivj‡K Avjv`v K‡i wUªU K‡i| †hgb Avcwb hw` mvP© e‡· wj‡Lb Ford Ges fords G`ywU‡K Avjv`v K‡i †`Lv‡e Ges mvP© †iRvëI Avjv`v †`Lv‡e| cieZ©x‡Z Wordtraker wb‡q Av‡jvPbv Kiv n‡e †hwUi mvnv‡R¨ KxIqvW© wm‡j± Kiv hvq GQvov Lye kxNÖB †jL‡Ki G¨vWfvÝ SEO eBwU Avm‡Q| †hLv‡b Av‡iv G¨vWfvÝ welq wb‡q Av‡jvPbv Kiv n‡e| Z‡e GKwU welq g‡b ivL‡eb GLv‡b Avcvi‡Km Ges †jvqvi †Km †Kvb welq bq| †hgb Avcwb hw` mvP© Bwćb FORD w`‡q Avcwb †h mvP© †iRvë cv‡eb Avcwb wVK ford w`‡q Avcwb †h mvP© Ki
b H GKB †iRvë cv‡eb| A_v©r †QvU nv‡Zi ev eo nv‡Zi hv w`‡qB Kwi bv AvDUcyU GKB Avm‡e| 94

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)Ki
b wPÎt 5.6 FORD w`‡q mvP© 95

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)Ki
b wPÎt 5.7 ford w`‡q mvP©GQvovI hw` Avcwb †QvU nv‡Zi ev eo nv‡Zi GK mv‡_I wj‡Lb mvP© †iRvë GKB _vK‡e| 96

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)Ki
b wPÎ t 5.8Avcvi Ges †jvqvi †Km w`‡q mvP©| Z‡e †ewki fvM BDRvi †jvqvi †jUvi w`‡qB mvP© K‡i|  A‡bK mgq wKQz IqvW© †KD nvB‡cb w`‡q wj‡Lb| Avevi †KD nvB‡cb Qvov wj‡Lb| myZivs Avgiv `ywU‡KB Avjv`v Avjv`vfv‡e wjLe| †hgb B-Kgvm© GUv‡K A‡b‡K B-Kgvm© Gfv‡eI wj‡L _v‡K| Z‡e me mgq mwVK Ges fyj wPš‭v Kiv hv‡e bv| Avcwb hw` g‡b K‡ib GKwU kã Gfv‡e †jLv f~j Avcwb †mUv‡K KxIqvW© wn‡m‡e wPšv‭ Ki‡eb bv| GUv wVK bv Kvib Avcbvi D‡Ï¨k¨ wfwRUi wb‡q Avmv| myZivs Zviv fyj K‡i wK mvP© w`‡Z cv‡i †mUv I Avcbv‡K wPšv‭ Ki‡Z n‡e| 97

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)Ki
b wPÎt 5.9 e-commerce w`‡q mvP© 98

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)Ki
b wPÎt 5.10 e-commerce w`‡q mvP©A‡bK mgq BDRvi †Kv¤úvwb †bBg Ges †cÖvWv± †bBg wj‡LI mvP© w`‡q _v‡K †mRb¨ †Kv¤úvwb†bBg Ges †Kv¤úvwb †bBg I KxIqvW© wj‡÷ G¨vW Ki
b| 99

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)5.3 Anchor †U·UwjsK †U·U cÖvq I‡qemvB‡U G¨vW Kiv nq| GwU mvaviYZ AvÛvijvBb Ges Aëvi‡bwUf KvjviGiKgfv‡e _v‡K|Ki
b wPÎt 5.11 wPwýZ Kiv G¨vsKi †U·UmvP© BwÄb †µv‡qjvi¸‡jv hLb G‡¤^‡WW Kiv G¨vsKi †U·U ¸‡jv wiW K‡i ZLb eyS‡Z cv‡i GUv†Kvb ai‡bi mvBU| Avcwb PvB‡j Avcbvi KxIqvW©‡K G¨vsKi †U·U wn‡m‡e e¨envi Ki‡Zcv‡ib| GZ K‡i Avcbvi KxIqvW© i¨vswKs Ges G¨vsKi †U·U i¨vswKs `y‡UvB †e‡o †Mj| memgq †Póv Kiv DwPZ Avcbvi G¨vsKi †U·U Ab¨‡`i †P‡q Avjv`v nq| Avcbvi I‡qemvB‡Uii¨vswKs evov‡bvi Rb¨ Ges UªvwdK evov‡bvi Rb¨ Ab¨Zg n‡‪Q mvBUg¨vc| 100


Like this book? You can publish your book online for free in a few minutes!
Create your own flipbook