GEDWorks-KFC-CaseStudy

Employer Spotlight KFC® ROI Rises for GEDWorks™ Founding Partner KFC Foundation As a brand, KFC® is deeply committed to the One of the key “GEDWorks is a ready-to- success of its employees — on and off the takeaways that the team use solution to a problem job. The KFC Foundation’s mission is to provide got from the internal we were already tackling. KFC restaurant employees with charitable program, Rise, was that Best of all, it’s scalable assistance programs to help them be their a prepaid model is much and cost-effective.” best selves. One of the ways they’ve delivered more effective than on this promise is by creating a GED credential reimbursement. — Debbie program and becoming a founding partner of Rollins, GEDWorks. prep beforehand can be a daunting financial Program commitment for most employees, deterring Analyst, KFC Prepaid wins over them from taking advantage of traditional Foundation reimbursement education benefits. For employees, it’s a complex process to prepare for the GED: When I found out Even before discovering GEDWorks, the team figuring out how, when and where to study, that KFC offered the at KFC Foundation had started to develop and staying motivated. GEDWorks program, I their own high school education benefit for got excited. I always employees. It turned out to be a great learning At the time, one KFC Foundation staff member wanted to get my GED, experience and helped prioritize exactly what served as both administrator and advisor to but after paying bills, such a program needs to be successful. the Rise students. It was quickly realized that the added cost was a this approach was simply not sustainable. dream crusher. It felt One of the key takeaways that the team got good knowing GEDWorks from the internal program, Rise, was that would be free for me and a prepaid model is much more effective that there’s help to prep than reimbursement. Paying for tests and for the test. It meant a lot that my employer provided this for me. — Maritza Diaz, GEDWorks graduate GED® and GED Testing Service® are registered trademarks of the American Council on Education. Used under license. Copyright © 2019 GED Testing Service LLC. All rights reserved.

However, the Foundation was determined to 200% Industry standard turnover rate. not give up on their employees’ dreams! When approached by GEDWorks a year later, the KFC 56% KFC active GEDWorks Foundation eagerly became a founding partner. participants’ turnover rate. Countless Opportunities “Quick service longer than the typical industry tenure of restaurants (QSR) just a few months. The cost of GEDWorks is Nearly one third of KFC restaurant employees typically experience a significantly less per person than taking on a — thousands of individuals — demonstrates brutal 200% turnover. new employee. a need for this kind of program in order to With unemployment achieve high school equivalency. Employees being low, fast food has The numbers speak for themselves, but the are inspired by the sheer fact that GEDWorks been hit especially hard power of GEDWorks goes beyond stats and is offered, even before they enroll or complete with trying to retain figures. In regards to workplace culture, their GED credential. GEDWorks makes and recruit workers. GEDWorks has proven to strengthen the employees feel appreciated and encouraged Among active GEDWorks KFC brand. It contributes to employees’ to grow. They are touched to learn that their participants, turnover is happiness and loyalty, all the more reason employer cares so much. only 56%.” why GEDWorks is a natural fit in the suite of benefits at KFC. A Number is Worth a — Debbie Thousand Words Rollins, Program From a financial standpoint, GEDWorks was Analyst, KFC worth it right out of the gate for KFC. Upon Foundation evaluating the cost of the program compared to the cost of recruitment, hiring and training, the ROI was a no-brainer. Even if a participant stayed on as an employee just for the length of their GED prep and testing, that was already