Istanbul Guildeline Final

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Application of Brand Mark Logo of Istanbul city shows the old and modern Istanbul. The logo is reflecting the his- tory, and the people of Istanbul and the tourists of Istanbul. We are tremendously proud of our logo, and we insist you to follow the guidelines to make certain that it always looks in its best form. The logo is a combination of a simple word-mark and 2 icons. The logo is used for all activities, communications, and events that happen in city. The following pages contain guidelines of how the logo should be applied across all kinds of applications. Any logo placement requires an approval before publication. 2

TABLE OF CONTENT 4 5 LOGO DESIGN 6 ISTANBUL LOGO PLACEMENTS 7 DIFFERENT USAGE RULES 8 ISTANBUL LOGO PLACEMENTS 9 CORRECT AND INCORRECT USAGES 10 ISTANBUL LOGO PLACEMENTS 11 VISUAL REINFORCEMENT: Patterns and rules of usages 12 BRAND ITEMS 13 TRANSPORTATION SERVICE 14 STATIONERY ITEMS 15 IMAGERY STYLES REAL LIFE APPLICATION 3

LOGO DESIGN Istanbul City logo consists of two elements: The Signiture wordmark, and 2 Icons. These elements should Logo Shape never appear separately. Our Istanbul City logo is a representation of new and heritage of Istan- bul. Within the wordmark the first icon appears, it is the bosphorus of Istanbul it starts with the letter “I” and ends with the letter “b” . At the Back there is the Ottoman flower which one of the elements that the Ottomans used for decoration and they called this kind of art arabesque. Disclaimer: For this logo there is no logo orien- tations because the icon and the word-mark are connected and cannot be unattached. Ottoman Flower Bosphorus of Istanbul The black lines shows the logo final process and equal calculations of the logo. 4

ISTANBUL LOGO PLACEMENTS The logo can be placed in different positions depending on the format of the selected page. Primary Positioning: The preferred positioning for Istanbul logo is the top left corner of any document. Our target audience are mainly the citizens and the tourists visiting the beautiful Istanbul. Secondary Positioning: The secondary positioning is applied only when the text is limited and used not for professional letters or papers. 5

DIFFERENT USAGE RULES The use of the icon and Smallest Size Logo Clear Space logo should remain con- sistent and there should This is the primary logo used in print. The The icons will remain with the word- not be many alterations size should be no smaller than 2.5 x 4 cm. mark with the spacing of 1.5cm as to its presentation. The directed. following should be suf- Black Logo on White Background ficient for any need that White Logo on Black Background may occur within the use of the logo. At any size the logo is used, it needs to remain recognisable and maintain impact. Never change or alter the logo in any way. This logo is a black logo that would be This logo is a white logo that would used on white background. be used on black background.. 6

ISTANBUL LOGO PLACEMENTS These colors are all primarily chosen from the nature of Istanbul. The palette reflect the houses, the mosques and the sky of Istanbul. Each color is classified with a Pantone code making it not difficult to source the color for any intended purpose of use. Laslty, since it is a logo is attached to the word mark there would always two colors minimum. Primary Colors These three colors are always going Secondary Colors These colors will be used when there is need for more to be the first choice when assigning choice or contrast within collaterals such as advertise- colors for collateral. This includes, ments and promotional posters. Although, there is room but is not limited to, logos, titles, for exceptions based on seasonal changes ,campaigns, websites and packaging. events, and festivals 7

CORRECT AND INCORRECT USAGES Correct Usages Incorrect Usages Correct usage of the Do not make the full logo The red color always have Do not use a lighter red Do not use a different logo. in one color. to be for the word-mark and a darker read. color for “stanbu”. “istanbul”. You can add patterns Do not use a pattern that Do not use a pattern that Do not distort the logo Do not distort the logo that support the flower is the same color as the is the same color as the by squeezing it. by squeezing it. icon color. word-mark. word-mark. Durring festivals logo is Do not change the Ot- Do not change the Ot- Do not use the word- Do not change the Ot- allowed to change de- toman flower icon posi- toman flower icon posi- mark and the bosphorus toman flower icon posi- pending on the theme. tion. tion. icon alone. tion. 8

ISTANBUL LOGO PLACEMENTS These fonts have been carefully selected to reflect Lolya’s minimalist approach. They are all legible to read and each have specific uses. This typeface is only used for the logo. This will be used to title any collateral such as promotions, memos and/ or tag- lines. As well as the slogan and/ or tag- lines. This will be used through any Headers and titles. The font will be applied using regular grammatical structure, for exam- ple, only uppercase letters will be used for the first letter of a sentence. 9

VISUAL REINFORCEMENT: Patterns and rules of usages We only have 1 options for patterns but that does not mean you are limited. There are exceptions with different applications of the patterns to fit a certain theme. It is permissible to do the following: -Change the size of the pattern. -Change the opacity of the pattern. -Change color of the pattern. - Multiple colors on one pattern. The restrictions of the are the following: -Distort the pattern in any way (stretch, squeeze, etc..) -Do not use different sizes of the icon on the same pattern. Icon Usage Primary Pattern The pattern her is placed inside the flower icon. This is the primary pattern because it is light- Also, the pattern her is not associated with er and more flexible to use. For example, this the logo but it is coming from an event theme could be on the background of promotional where the logo of Istanbul becomes part of the posters. In terms of print, it will be used on the event through adding any patterns. transparent paper in packaging, folders or post- ers. 10

BRAND ITEMS 11

TRANSPORTATION SERVICE 12

STATIONERY ITEMS 13

IMAGERY STYLES 14

REAL LIFE APPLICATION This Brand City Guideline have showed you all the steps and analysis of the Istanbul City Logo. What is found on this manual are the guideline of the logo and the colors that can be used along with space measurements and logo applications of different platforms. For logo approvals, please contact us on our website www.istanbulcity.com For further information regarding the use of Istanbul city logo, please contact the art team on +94-00-529-543-90 15

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