Part 1

BY DALIA ALASHRAFI FALL/GOLD FRIDAY NOVEMBER CAMPAIGN

THEME COLOR Locations: Sunny Place Office

LIFESTYLE SEPTEMBER CAMPAIN 18 POSTS 18 STORIES PHOTOGRAPHY PHOTOGRAPHY VIDEOGRAPHY VIDEOGRAPHY

POSTS STORIES GOLD FRIDAY About this Campian

WITH MODEL Po s t s Stories

WITHOUT MODEL Po s t s Stories GOLD FRIDAY

DAY - Gitana Location: OFFICE Po s t s Stories

Po s t s DAY Location: OFFICE Stories GOLD FRIDAY

POST 1, 2, 3 Teaser Video STORY Teaser Video About this Campian About this Campian THINGS TO GET: -White Abaya -Magazine -laptop -Lolyas Packaging -Lolyas tag piece -Gray Hijab -Gray Backdrop -White Lipstick

POST 4,5,6 PERSONALITY Video/ Voice Over White Abaya White Abaya STORY Freestyle Video THINGS TO GET: -White or Grey Books -Glass Water -Mirror -Coffee Shop -Sunglasses -Vintage Papers -Jewlery Box

POST 7,8,9 STORY Zoom In Video THINGS TO GET: -White Abaya -Magazine -laptop -Lolyas Packaging -Lolyas tag piece -Gray Hijab -Gray Backdrop -White Lipstick

POST 10,11,12 STORY THINGS TO GET: -Pink or Light Pink dress -Magazine -laptop -Lolyas Packaging BOX -Vintage Notebook -Pen -Pink Backdrop

POST 13,14,15 Stop-Motion Video Stop-Motion Video STORY Stop-Motion Video GOLD FRIDAY THINGS TO GET: -Pink Abayas -Puffy Sleeves -Magazine or Laptop -Lolyas Packaging -Pink Backdrop

POST 16,17,18 STORY PERSONALITY Video/ Voice Over PERSONALITY Video/ Voice Over THINGS TO GET: Pink Abayas -Puffy Sleeves -Pink Hijab -Pink Fabric -Pink Backdrop