Legacy Proposal

AXIS360 SUNY - BUFFALO PEAKCAMPUS

Peak Campus is a fully integrated student housing real PEAK CAMPUS was an instrumental partner in the success of our Terrapin Row estate company that provides a full array of institutional- grade real estate services including comprehensive project at the University of Maryland. Peak Campus’ commitment and passion to providing property management, consulting, market analysis and operational excellence enabled us to partner with them for a Toll Brothers branded project. development/ acquisition services. Peak Campus maintains the same exacting and demanding standards that out customer and institutional partners expect from us at Toll. PEAKCAMPUS Peak offered innovative marketing strategies and was responsive to all our feedback along the way. It’s incredibly important that our property management partners performs at a high level and creates real estate value for our assets, and Peak Campus has done just that. RICHARD KEYSER VP, Commercial Acquisitions & Development TOLL BROTHERS CAMPUS LIVING 03

ABOUT PEAK CAMPUS Our broad experience includes both privatized off-campus and foundation-owned assets and encompasses communities including distressed, stabilized and ground-up developments. 90+ Properties Managed 70+ College Markets 28 States Served 50,000 Beds Managed 1,100 Seasoned Professionals PEAKCAMPUS

ABOUT PEAK CAMPUS Senior Leadership BOB CLARK CASEY PETERSEN WENDY WALKER JENNIFER HILL SANDRA BARFIELD RYAN HAND CHIEF EXECUTIVE OFFICER CHIEF OPERATING OFFICER CHIEF FINANCIAL OFFICER CHIEF PEOPLE OFFICER SENIOR VICE PRESIDENT VICE PRESIDENT MARKETING, SALES & BUSINESS DEVELOPMENT TRAINING PEAKCAMPUS

THE PEAK PEAK CAMPUS is an institutional-grade property management company focused exclusively on the student housing sector. The Peak Campus platform consists of a group of experienced professionals that understand the unique challenges of student housing operations, management, marketing and leasing. The group offers an unmatched ability to execute on management, leasing, and customer service strategies consistent with your goals and long-term investment plans. SALES INFORMATION OPERATIONS MARKETING TECHNOLOGY SUPPORT HUMAN RESOURCES ACCOUNTING SERVICES TRAINING & EDUCATION PEAKCAMPUS

PEAK The Peak Campus approach to excellent leasing experience begins with our Regional Oversight strategy. We take great pride in the responsiveness and attentiveness of our support staff and work hard to create the right balance in how we manage our portfolio of assets. PEAKCAMPUS

MARKET INFORMATION PEAKCAMPUS

STRENGTHS WEAKNESSES • New community • Inconsistent leasing procedures • Quality finishes • Untrained leasing staff • Enhanced amenity offering • Personnel management • Proven location • Expense Management • Dual audiences with professional marketing • Property maintenance • Positive online reputation • Lack of corporate oversight PEAKCAMPUS

OPPORTUNITIES THREATS • Provide all staff training on operational and leasing practices • Prominent shadow market • Maintain strict leasing procedures • New purpose-built student housing developments • Fill vacant positions with top tier candidates • Risk of Fair Housing Violations from poorly trained and managed staff • Strictly monitor expenses by implementing an invoice approval process • Build relationships with local employers • Increased involvement of corporate regional and support staff • Increasing enrollment trends PEAKCAMPUS

RECOMMENDATIONS Peak Campus makes the following recommendations in order to increase the value of the property and optimize resources. • Peak campus will continue to grow the • Increased visibility of the corporate team, with professional housing population by partnering quarterly visits from the Regional Manager, will with local employers. provide quality control in both leasing and management. • Implementing the Reputation Management platform will allow Axis 360 to grow its online • Through building relationships with academic review excellence, while providing cost and time institutions, local employers, and community savings to the onsite team. leaders Peak can mitigate the risk proposed by new developments in the pipeline. • By providing additional leasing and Fair Housing training to all team members, Peak will reduce the risk of a Fair Housing violation complaint. PPEEAAKKCCAAMMPPUUSS

SOCIAL STRATEGY MARKETING | MESSAGING | BRANDING | EXPOSURE PEAKCAMPUS

STRATEGIC PARTNERSHIPS Peak’s Marketing team provides our clients with a competitive advantage through their expertise in five core marketing and advertising areas: internet marketing and emerging media, graphic design, media planning and allocation, media tracking and results analytics, and customer insight. The Marketing team supports our on-site communities by creating scalable, flexible marketing campaigns that fit the needs and budget of each asset. Brand Strategy Identity Development Construction Signage Print Collateral Media Planning & Messaging Promotional Items Digital Marketing Outreach Marketing PPEEAAKKCCAAMMPPUUSS

PEAK FOCUS GROUP FINDINGS PEAKCAMPUS

TARGET MARGO KARA JOSIAH PEAKCAMPUS

OPERATIONAL EXCELLENCE PEAKCAMPUS

Peak Campus has a strong operating platform that produces long term success at each of its properties through consistent, detail-oriented operations, revenue management, training programs for employees at all levels, data-driven marketing and leasing programs, expert facilities management, and expense control through power purchasing. • • • PEAKCAMPUS

PROPOSAL FOR MANAGEMENT AXIS 360 – SUNY BUFFALO PEAKCAMPUS

MANAGEMENT • • • • • • • • • • • • PEAKCAMPUS

RELATIONSHIPS Peak Campus has a strong operating platform that has a proven track record of enhancing value for some of the best student housing owners in the country PEAKCAMPUS

THANK YOU PEAKCAMPUS