Newsletter for the month of Mar 2021

Insights Mar 2020





News & Events

Nestlé Pakistan Awarded 1st Prize At Living The Daraz Ibtida – A Platform For Female Global Compact Best Practice Sustainability Awards Entrepreneurs To Build A Sustainable Income Nestlé Pakistan won the first prize at Living the Global Daraz, the leading e-commerce platform in Pakistan, has Compact Best Practice Sustainability Awards 2020, for the announced the launch of “Ibtida” on this International fifth consecutive time, announced by local chapter of UN Women’s Day with the mission to empower local female Global Compact Network, for its continuous commitment entrepreneurs on its platform. Ibtida is a program that will enable women to establish online shopping stores on towards UN SDGs and the ten principles of the UNGC Daraz and take advantage of the platform’s hundreds of embedded in the way it conducts business. thousands daily active users, generate higher sales and “This recognition signifies Nestlé Pakistan’s commitment grow their businesses. and dedication to the UN SDGs. As a signatory to the UN Global Compact for Ethical Business, we are committed to This initiative is a promising source of sustainable income the communities for mutual growth and sustainability,” for small and large business owners to get access to e- said Samer Chedid, CEO Nestlé Pakistan on the occasion commerce technology during these challenging economic times and will empower females to run their own stores while sitting at home. PSO TAKES ANOTHER STEP TOWARDS WOMEN EMPOWERMENT BY HIRING FEMALE PUMP ATTENDANT As the nation’s own oil marketing company, we understand that women constitute a vital part of our community and we undertake constant initiatives to empower them across our value chain. Staying true to our values of inclusivity and caring & giving, we have started hiring female pump attendants at our retail outlets to make them self-reliant and contributing members of the society while also boosting their confidence and improving their quality of life. Source: Brandsynerio



TV CONSUMPTION

Shehnai Every Thursday 2100-2159 2.17 Avg Ratings Source: Kantar

Safar Tamaam Huwa Every Tuesday 2000-2059 1.46 Avg Ratings

TV Consumption Pattern (Mar 2021) On average 02 hour 01 mins of television is consumed in a day Source: Kantar

Growth Comparing LY 05% 09% 07% Mar -2021 : 121 min/MF 15-55 ABC Feb -2021 : 130 min/MF 15-55 ABC Mar -2021 : 105 min/Male 15-55 ABC Feb -2021 : 115 min/Male 15-55 ABC Mar -2021 : 142 min/Female 15-55 ABC Feb -2021 : 149 min/Female 15-55 ABC Top 10 Channels sharing UIMs of 65% in Mar 2021

TV Trends during Mar 2021 Top Rated Channels - Ent 1.60 February 21 March 21 Growth% 40% 30% 1.37 30% 1.40 1.30 1.20 9% 20% 10% 1.10 5% 0.99 1.00 0.90 0.84 0.80 0% 2% 0.60 -5% 0.49 0.4-58% -7% -9% -9% 0.370.40 -10% 0.40 0.30.31 0.24 0.18 0.180.16 -20% -20% 0.20 0.120.12 0.120.10 - -30% PTV HOME GEO ENT ARY DIGITAL HUM TV BOL ENT EXP ENT ATV GEO KAHANI AAJ ENT A PLUS Top Rated Channels - News 0.35 25% 0.31 February 21 March 21 Growth% 22% 0.30 20% 0.28 0.2155% 10% 12% 15% 0.25 0.22 0.070.08 0.070.08 10% 13% 0.20 10% 0.18 0.20 0.189% 0.18 0.15 5% 0.10 0.140.14 0% -3% 0.110.11 0.10 -4% 0.08 0.070.07 -5% 0.05 -10% -11% - -15% GEO NEWS ARY NEWS DUNYA EXP NEWS SAMAA 92 NEWS DAWN NEWS AAJ NEWS HUM NEWS GNN Source: Kantar

Top Programs – Ent (Satt) Top Programs – News (Satt) Qayamat (GEO E) 4.04 Khabardar Naqalo Se Hoshiyar (Exp N) 0.79 Aulaad (ARY D) 3.62 Wardaat (SAMAA) 0.69 Shehnai (ARY D) 2.53 Aaj Shahzaib Khanzada Kay Saath (GEO N) 0.66 Deewangi (GEO E) 1.58 Hasb-e-Haal (DUNYA) 0.62 Bin Badal Barsat (EXP E) 1.56 The Reporters (ARY N) 0.61 Who has got the highest share? Market share – Feb 21 Market share – Mar 21 5% 4% Ent 2% 5% 5% 8% News 24% 22% Sports Kids 62% Others 64% Sports Genre had a decline of 5% due to HBL PSL ’21 was halted midway Whereas News & Ent Genre had a growth of 2% during March’21









A deep dive in Clutter Minutes Advertised Genre wise’000 300 275 Feb'21 Mar'21 % Growth 43% 33% 41% 250 Min In Thousands 218 -9% -2% 26% -26% 200 18146% 158 150 100 79 56 50 30 40 16 15 - News 10 14 94 22 11 Movie Religious -54% Ent Regional Music Kids Sports Cooking Minutes Advertised by Major Players 5,797 Min 730 Min Top Players Mar 2021 1,262 Min 1,122 Min 754 Min Source: KnowledgeM

Minutes Advertised Channel wise Entertainment Genre (Avg Min Per Hour) Feb'21 Mar'21 % Growth 45 366% 39 34 34 33 40 35 34 30 29 27 25 26 25 25 22 23 25 24 20 22 21 22 21 20 15 17% 10 -2% -2% 4% 9% 4 5 16% 12% 1% 2% - TV ONE PLAY ENT URDU 1 GEO ENT AAJ ENT A PLUS ARY LTN FAMILY EXP ENT ATV ZINDAGI News Genre (Avg Min Per Hour) Feb'21 Mar'21 % Growth 35 30 28 27 28 30% 25 24 23 24 30 27 25 26 25 22 23 23 23 21 21 21 21 20 18 -1% 14% CITY 41 15 11% 10 6% 5% 2% 3% -1% 5 3% G NEWS DUNYA - CAPITAL TV CITY 42 ABB TAKK NEWS ONE GEO NEWS NEO AAJ NEWS (Min Adv during 1900-2259/ On an average per day*)





Why DigiM Industry need a consumer’s digital tool to harness a deeper understanding of their digital consumers, quantifying their behaviors and perceptions So GroupM came up with an idea of Introduction… DigiM an online survey portal, is the solution to fulfill the demand of connected consumer research by providing a continuously evolving source of consumer insights that will be updated every month. The idea was discussed to several local agencies, but this hasn’t been done before. Finally, Pulse Consultants on a mutual understanding agreed to develop the solution. Then for the first time in Pakistan GroupM designed an Online Panel.

Online Delivery Services (in past 7 days) Food Panda has topped this segment. Its users are 3.5 times more than its immediately preceding service in the list. Top 5 online delivery services FOOD PANDA 80% CHEETAY 23% CAREEM NOW 21% BYKEA 13% UBER EATS 11% Not visited : 10% Contact below for detail presentation and subscription [email protected]

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