NN_testfile

NN Assignment Develop a new name and style for the insurance division of ING-group within the name - and brand structure of Nationale- Nederlanden. . Idea Note the still strong reputation of Nationale-Nederlanden in various countries, years after the rebranding to ING Concept A logo and a new style that can be used globally, feels both corporate and personal and is in line with the brand promise ‘You matter’. back 8 next content NN v 3.0 | Basic Elements: icons Icon graphicsn Icon graphics are used to give extra attention NN Medium Orangeing the to a message or article without overshadowing the CMYK 0/65/100/0 not main illustration (or photograph). The user is not RGB 234/101/13 but immediately prompted to perform an action, but NN v 3.0 | Basic Elements: icons PMS 158 is stimulated to read this bit of information.ics areece of Unlike the NN illustration style described inration. ‘NN Basic Elements: illustrations’, icon graphics aree rules used as a supporting illustration, next to a piece ofribed in text. They can never be used as a main illustration.to the Therefore, they only consist of one layer. The rules for creating the ‘first layer’ illustrations described in ‘NN Basic Elements: illustrations’ also apply to the icon graphics. There are two differences between icon graphics and NN illustrations: • Icon graphics are much smaller. • NN Medium Orange is used instead of black. OBefore creating new icon graphics, please check the NN Brand Portal for icon graphics that are available. ORead ‘NN Basic Elements: illustrations’ carefully before creating any new icon graphics.