Bicyu: wechat-operation

icyu Publications presents

Wechat Operation8 Reasons to have your Wechat Professionally Operated China Social Media Marketing Wechat enables sending priceless, relevant info to people who DESIRE it. 8 DELIGHT them and feel their Read on to discover eight reasons why Operated Wechat is good for business.

Selected Customers and their Stories The customer may not always be right, but they are always the customerW.e understand that many CEO's, CMO's and Marketing teams donot have time to read and keep up with cutting edge digital trendsand developments. So our job is to share what we know, guide,inform, support and inspire them in creating marketing material thatwill be appreciated by their customers. *We engaged Aim2D [now Wechat Operation] to help us with WeChat development and Management.We found the team professional, knowledgeable and experiencedand would not hesitate to recommend them to anyone looking for areliable digital marketing company in China* Mandy Qian: Director, Marketing & Communications

8 Reasons to Use Wechat OperationDevelop an Effective Closed LoopClosed Loop refines and defines user knowledge. Result: highly targeted, relevant, personalised MobileSocial Content which converts to loyal fans ad salesSharpen your ROIOperated Wechat accounts reach consumers searching for your product. Your marketing costs are lowered.Acute Brand MarketingProfessionally managed Wechat campaigns boost brand loyalty, drive revenueFan LoyaltyOperated content creates Wechat articles customer willEdge out CompetitorsWechat #1 for creating meaningful interaction and engagement with consumersBoosts CRMManaged Wechat = highly effective Branding - CRM tool. Understanding your customers and their lifestyles iskey to successBroadens your Customer BaseCreates and disseminates content that your audience will enjoy reading and sharingProductivitySaves you time to focus on what you know

Not Twitter, not Facebook, WECHATPlanned Wechat marketing strategies reap huge rewards, but it takes time, experience andskill. 3 things many SME's and brands lack in China.Social mobile reaches people en-mass, any time. With the correct strategy andexperienced management, it makes a superb marketing tool. Operated Wechat accountsdeliver content your recipient wants, at a time and place convenient to her.Isn't THAT going to win you more customer and loyalty?Don't try to understand \"Wechat\" by comparing it to Twitter or WhatsApp.Failing to appreciate Wechat's power disadvantages you against your competition who useOperated Wechat accounts, sending wanted marketing content, driving leadsWechat requires a different approach, mindset and strategy of its own, not an add on or afterthought.Marketers we speak to don't fully understand how to exploit Wechat; language, time, localknowledge are issues.Many use Wechat as mass blasting focussing on clicks and likes, an approach onlymarginally above spam.But statistics show few fans will share this. Would YOU?So it is wasted time, effort and moneyWechat operation builds consumer encourages SHARING with friends, builds yoursales army. A compounding snowball of loyal fans.

A Bicyu Short Story @bicyu.com we care about taste Good taste in particular We are not talking about caviare, Chateau Margaux, Gucci or Aston Martin but good taste in marketing content, as opposed to crass, vulgar mass mailing or spam. @bicyu.com we espouse the ideology and philosophy of mobile data to build comprehensive biographies using of consumers and drawing on this data to create stories and experiences that portray a brand in a way that is useful and relevant to the user. In the consumers mind, this illustrates we respect them as humans, care about their welfaresowing seeds of trust and respect in the brand yielding loyalty and love. Enamoured customers will not only buy but share their experiences - and our marketing material - with their friends. This is all possible with the power of Wechat and Wechat Operation.We have tried to illustrate this in a short \"Pop Up Picture Book,\". We hope it starts you thinking. In the Beginning. From the corner store where everybody knew your name -and a lot more - to the rush and hustle of social media, information overload and mass spam. From brand power to consumer power and Wechat Operation. Are we turning full circle?

Once apon a time.. The world was a quieter, saner, less hurried place, not a mobile device in sight. People stopped to \"chat\" in person on the street and shop keepers took time to know and talk with their customers. They had a personal profile on eachand were able to suggestive sell based on this knowledge. A mutual trust and respect was established.Many of todays more successful brands built their reputation by forging close relationships with their present customers grandparents

Happy Ever After?Have we, in today’s busy, switchedon, 24/7, tech driven digital mobilevirtual world, lost track of humaninteraction and communication?Apps for dating and mating, shopping,banking, travel, entertainment,education. Our phone is our constantcompanion, we know our virtualfriends better than our neighbours.This was not lost on marketers whowere quick to see social as a massadvertising platform.BUT IS IT REALLY SO EFFECTIVE?

Woah, overload! Brand marketers are also consumers and know that most social mobile marketing is unwanted, deleted unread, wasted, bordering on spam. They know people today suffer from information overload using their headsets and Apps to filter out MATERIAL THEY WANT- where and when they want it.This is the challenge for marketers in China. A challenge that a professionally operated Wechat account can meet

Who am I? Don't call me \"customer 87.\" I am an individual, a person. If you want me,my loyalty, to open my purse for you, take time to know and understand me. Don't just ignore me when you have what you want,You need to listen to me, understand me, know my name,many others are waiting in line for meSending irrelevant rubbish you thinkis important will not earn my , I will just tell my friends to avoid you. . Your needs, wants, aims are notimportant to me, give me what I want, when, how I want it. Nothing else matters to me.

What is WECHAT OPERATION?Wechat offer Subscription or Service official accounts with different options, often thefirst challenge for brands.To help you maximise opportunities we provide a free assessment and advice service.Once you know what is involved you can decide to go it alone or use our WechatOperation Service.All prices are in RMB [CNY] ¥ inclusive of tax.Wechat Operation analyses the data in your Wechat dash to understand your readersand compose content tailored to their unique requirements encouraging your fans toread, purchase and promote you to her circles.Wechat is a valuable branding / CRM tool however the time to learn and administercan be more than some businesses can afford.Operated Wechat releases you to do what you know best

Wechat OperationOfficial Accounts Plans and Fees Entry: ¥10,000- Creative: from Creative Plus +: monthly ¥18,500 monthly ¥POAMax 4 articles p/m Max 8 articles p/m Prepare and provide monthly:Cooperative content Content sourced orsourcing; client and crafted by Wechat Data reports: trends,Wechat Operation. Operation tailored to traffic Popularity fit your consumer Analysis; views,Interaction strategy profiles. reads; track likes, commentsEvent Interaction strategyManagement : once Create and classifymonthly Event Management: user profiles twice monthly

Experienced Based SuggestionsWe have been advising and supporting brands with marketing in China for a long time, since 2003 in fact. So we have learnt a few things. Hope you don't mid us sharing some here? Be Unique, be original, Innovate, don't Imitate Want to know a secret?: China is awash with clones, copies and knock offs~! Invest time in finding something different, appealing and relevant to YOUR customer. There are a myriad of possibilities via the Wechat app, it is still evolving so working or co-operating with Tencent is wise. Quality Content Another valuable investment currently under priced. Another secret: People HATE spam, especially Chinese. If your content is interruptive, irrelevant or time wasting don’t be surprised it it goes to the \"Report as Spam \" button

QR What? Maybe they did not go well in Europe, but in China, the little cube is a powerful marketing tool. Successful brands - think Starbucks, KFC- use them to drive mobile customers into their stores. Be creative, imaginative, different Walk, don’t run What do Social Marketing in China, fishing, seduction or making cheese have in common. Time, patience and quality. Don't use Wechat as an ad blaster. The secret is building a loyal fan base - [* intelligent content] who will not only just buy from you but share your content via their \"moments.\" Still not sure? Drop us a line and let's chat about it. Scan me to make contact now* Intelligent Content: marketing material created using \"hooks\" to segment and deliver information tuned extremely finely to the users needs, wants and lifestyle.

Wechat FactchatTencent created WeChat ( 微信 or micro-message) in 2011 as an update totheir ubiquitous QQ messaging APP. Wechat was revolutionary as it focussedon voice rather than the cumbersome Chinese characters. It has continued toevolve and break barriers.Cicra 2013, Wechat deposed Weibo as China reigning King of Social MediaMarketing. 2017 Wechat has become the byword for Digital Marketing in Chinaand is the #1 go to app for both sellers and buyers.*SOURCE: Tencent Pinguin Research- 2016 70% of users spend more than 100 RMB per month on WeChat WeChat news overtakes both news websites and TV combined 61% of WeChat users open WeChat more than 10 times per day 28% of users have more than 200 friends, more than twice last year data 61.4% of users check moments each time they open WeChat

67.5 of Wechat users are male.Top 3 reasons for sharing: Value [usefulness] Interest, Emotional Value28% of users have more than 200 Wechat \"friends\"June 2017, Tencent's WeChat had 963 million monthly active users, 200+ milllinked to credit card94% users log in daily, 55% more than 1 hour daily, 40% white collar workersPictures and videos are more popular than articles53.5% report sharing information, BUT only 23.8 would share content onmoments. [CONCLUSION: Brands are not targeting carefully-or, lesstactfully, are still SPAMMING~]22.6 percent of WeChat users use the WeChat Moments feature often.@October 2016 Wechat users are more than twice the US total population

Reach out: We are only a scan away! Thanks for reading our little Wechat Operation E-book We hope you found it useful BUT, if you have any questions, doubts or insecurities, don't keep them bottled up. We know what it is like to begin a business in China, we did it ourselves back in 2013, we learnt the hard wayHOPEFULLY WE CAN STOP YOU FROM DOING THAT.So got a question? Shoot. We will do our est to answer it; ifwe don't know, we will say so and then try to find an answer.E aslp know you have questions about us[ if you don't you should]are we real, genuine honest etc so check as out from below.NZ Registered Office: China Regd Office China West [Visitors] Office9A South Road, 8/816 Flytown, 3 Yumin 京海淀区清华科技园大厦Kuripuni, Masterton Lu, Houshayu, Capital TusPark B 座 B1 层 J;5810, NZ Airport DevelopmentCompany Name: BICYU Zone, Shunyi, Beijing; Building 1, TusPark B,DIGITAL MARKETING Subway Line 15, Tsinghua Science Park,LIMITED Houshayu Station. No.1 East ZhongguancunCompany Number: Visitors very welcome, Road, Haidian District,6268694; NZBN: but by E-mail Beijing 100084 (Light9429046080950 appointment please Railway Line 13, WudaokouEntity Type: NZ Limited Station, Exit ACompany