LogosataGlance-EN20_final

Your Logos at a Glance DECEMBER 2020 A consistent voice and visual identity are CLUB, DISTRICT, OR ZONE LOGOS Masterbrand Signature Simplified Layout Examples District 3310 essential components of a strong brand. By using the design elements in this guide Masterbrand Signature Club Name Sunrise Kampala you ensure that our brand is presented in above or Club a unified way, helping to build awareness Club Name and recognition of Rotary and Rotaract. above or Club Name, District, club brochure flyer You can find more information on the or Zone below Brand Center at rotary.org/brandcenter. Club Name, District, District 3310 Club of Evanston or Zone below Sunrise Kampala Your club, district, or zone logo is made Club website Rotary Club of Evanston up of the Masterbrand Signature (MBS) Examples plus the club name, or the district or zone Zone 8 Clear Space facebook* number. Multiple district or zone numbers Club of Evanston can also be listed. This logo must be used Rotaract Masterbrand Signature Simplified *e xception: the Mark of Excellence can be instead of the MBS alone. No other words District 3310 used for social media profile pictures should appear above or below the MBS. Club Name Rotaract Masterbrand Signature above or District 3310 You can use either the MBS or the simplified version in your club, district, Club Name Club Name, District, District 3310 or zone logo. We recommend using the above or or Zone below simplified version if the logo will be Clear space is the space surrounding the club, smaller than 1.25 cm (0.5 inches) or Club Name, District, Toronto district, or zone logo that needs to remain will be embroidered. or Zone below Club empty. It is equal to the height of the capital “R” in “Rotary” or “Rotaract.” Find templates for creating your Examples Zone 8 logo on the Brand Center at rotary.org/brandcenter. Club of University of Chicago Reverse Options Club of Evanston District 3310 Toronto Club District 3310 District 3310

Your Logos at a Glance DECEMBER 2020 Lockups are used to show a relationship LOCKUPS NAMING PROJECTS OR EVENTS between your club, district, or zone and partners, sponsors, programs, or events. Logo Lockup Examples When naming a project, event, or website URL, you must include the name of your club or district Only one logo can be featured in a lockup if you want to include the word Rotary or Rotarian(s). For example, instead of calling your event with your club, district, or zone logo. District 3310 Rotary Bingo, call it Rotary Club of Evanston Bingo Night. You might also call it We Love Bingo!, Sunrise Kampala leaving out any reference to Rotary. These guidelines are outlined in the Rotary Code of Policies. The lockup should not be used as your club, Please note that when using your club name, your club must be in full control of the event or district, or zone logo. Club project. The Rotary name cannot be licensed to a third party. For example, if a summer camp is opening in cooperation with your club, don’t name it Rotary Camp. Find templates for creating your own Word Lockup Examples lockup on the Brand Center at Helping rotary.org/brandcenter. Club of Taipei Hands RESOURCES Club logo on installation Multiclub sign BRAND CENTER: Let’s Fight rotary.org/brandcenter Against Hunger LEARNING CENTER: Club of Evanston Taste of Rotaract club event Rotary club event rotary.org/learn Lighthouse Evanston yy MARK OF EXCELLENCE LICENSED VENDORS: Lockup Construction variable my.rotary.org/licensed-vendors The Rotary wheel is the Mark of Excellence (MOE) and should be considered the secondary yx logo. When you use the it, we encourage you to position your club, district, or zone logo SUPPORT CENTER: nearby for clarity and recognition. There is no simplified version of the MOE — the words [email protected] “Rotary International” must always appear in the wheel. CHECKLIST partner or x sponsor logo, Make sure to use your club, district, or zone Club, District, program or logo on the following: or Zone event name  Your club website club, district, or zone logo divider rule: height of partner or  Your club social media sites Lockup 0.5pt, 50% black, sponsor logo, program  Banners and event signage height equal to logo or event name should  Signage, including those located not exceed height (x) The MOE should appear in Rotary Gold. If you’re outside of your club meeting place or partner or sponsor logo, printing one-color, azure or black can be used. on city welcome signs program or event name It cannot appear in colors other than those shown here. Information about Rotary’s color palette can  Flyers and brochures be found on the Brand Center.  Apparel and goods (purchased or produced by a Rotary-licensed vendor)  Name badges  Trading banners/flags