Kentucky Website Launch: Media Coverage

MediaCoverage: KentuckyAthleticsSiteLaunchPresentedby:

UKrevampsWebpresencewithvideofocusMichaelSmith,StaffWriterPublishedAugust31,2015Page5WhenUniversityofKentuckyfootballcoach KentuckyisusingSportsLabstobringaMarkStoopsconductshisfirstcall-inshow bolderlookandmorevideotoitswebsite.oftheseasonthisweek,videooftheshowwillbesimulcastontheschool’sofficialathleticwebsite.That’sjustoneofthenewwaysKentuckyintendstobringmorevideotoitsrevampedUKathletics.com,whichhadasoftlaunchshowcasingadrasticallydifferentformatandappearanceearlierthismonth.Thehomepagealonefeaturesmorethan10videoelements.“Wewerelookingforsomethingthatwouldbebig,boldanddifferent,”saidJasonSchlafer,UK’sexecutiveassociateathleticdirectorforexternaloperations.“Thisismuchdifferentthananythingwe’veeverhadbeforedigitally.”TohelptheWildcatsachievethisbolderlook,theybroughtonanewdigitalpartner,SportsLabs,aBoulder,Colo.-basedtechnologyunitofSilverChalice.SportsLabswonacompetitivebidprocessthatincludedincumbentCBSInteractiveandotherdigitalagencies.Likemanystartups,SportsLabshashaditsshareofupsanddowns.ItrecordedabigearlywintomanagetheCollegeFootballPlayoff’swebsitebutsufferedasetbackatArkansasearlierthisyearwhentheRazorbacksandSportsLabspartedwaysafterSports-LabsredesignedArkansasRazorbacks.com.ButSportsLabshasrecoveredinaspacedominatedbyCBSInteractiveandNeuLionbywinningdigitalbusinessatKansasState,VirginiaTech,theACC,theMountainWestConferenceandtheWestCoastConference. Continuedonnextpage

Continuedfrom previouspage..JohnBurris,presidentofSilverChalicewhoalsoservesaspresidentofSportsLabs,calledKentucky’sdigitalrightsperhapsthemostsignificantcollegepropertyavailablethisyear,primarilybecauseoftheCats’basketballprogram andTwitter-happycoachJohnCalipari.SportsLabs’redesignofUKathletics.com makestheofficialwebsiteresponsivetoanydesktopormobiledevice.ThecompanyalsowillworkwithUKonidentifyingcontentopportunitiessuchasvideostreamingthecoaches’call-inshows,whichalreadyhasapresentingsponsorshipfrom thelocalForddealerinLexington.ESPN,whichownstheSECNetwork,ownsallofthelivegamerights,butschoolscanstream anyothertypeofprogrammingtotheirownsites.Calipari’ssite,CoachCal.com,alsowillliveontheUKathletics.com platform.Ithasbeenoperatedbyaseparatedigitalagencyinthepast.ThebidprocesswasadministeredbyUK’smultimediarightsholder,JMISports,whichwonKentucky’srightslastsummeraspartofa15-year,$210milliondeal.Digitalrightswereincludedinthatpackage,makingitJMI’sdutytoselectadigitalpartner.PaulArchey,theformerMajorLeagueBaseballexecutivebroughtintooverseetheUKpropertyforJMI,workedwithSchlafertoidentifythenewpartner.Thetermswerenotannounced,butthesetypesofdealsaretypicallyarevenuesharebetweentherightsholderandthedigitalfirm.“Ireallyfeellikethewebsitehasbeenanunderutilizedasset,”Archeysaid.“ThishasbeenoneofmytopprioritiessinceIgotherelastspring.… Goingthroughtheprocess,Itoldeveryonethatwe’relookingforatechnologypartnerandaconsultantforallaspectsofdigital,notjustsomeonetojustbeawebsitedeveloper.Whatwe’vegotismuchmorefan-friendlywithgreatcontentandgreatvideo,whilealsomakingiteasiertoseethevideos.”UK’ssocialmediapresencewillbeintegratedthroughoutthesite,enablingfanstoaccessbreakingnewsandsocialpostsfrom Facebook,Instagram andTwitter.SportsLabsandJMIareworkingonnewmobileapps,aswell. http://UKAthletics.com

KentuckyAthleticsUpsTheirDigitalGameApps|DigitalMedia|TechnologySeptember2,2015KentuckyWildcatfanscannowkeepupwitheverythingrelatedtotheirathleticprogramthroughabrandnewofferingofdigitalplatforms.TheuniversityisworkingwithJMISportsandSportsLabstocreateanupdatedwebsiteandnewappswhichhavenotbeenenhancedsince2011,agesintechnologicaltime.ThecollaborationwithJMISportsandSportsLabswillbringtheWildcatfaithfulanexpansionofthedigitalproductportfoliowhichincludesaresponsiveweb,enhancedmobile,integratedsocialmedia,livevideostreaming,videoondemandandcustomcontent.JMISports,foundedin2006,isaproviderofsales,marketingandprojectmanagementservicestouniversitiesandprofessionalsportsteams.Thecompanyisabelieverofchangeanddevelopinginnovativeprogramstoadvancebusinessesandbrands.Foundedin2009,SportsLabsisasportstechnologyandmediacompanybasedinBoulder,Colorado.LikeJMISports,SportsLabsislookingtokeepadvancingsportsmedia.“Workinghand-in-handwiththeuniversityandJMISports,webelievewearebuildingsomethingextraordinarythatwillbetterdeliveronthepremium brandthatistheUniversityofKentucky,”PresidentofSportsLabs,JohnBurris,explained.Fanscanlookforwardtouser-friendlyschedulesofall22teamsatKentuckywheretheycanfindrostersandbiographiesonthestudentathletes.OtherfeaturesincludetheintegrationofsocialmediaandWildcatTV.“Wearecommittedtocreatingthebestpossibleexperiencesforourfans,whethertheyareattendingeventsorvisitingourwebsite,”saidAthleticsDirectorMitchBarnhartinapressrelease.Fanswhomaynotbeabletoattendthegamescanstillgetliveaudiostream broadcastsandsocialpostsfrom thegamewiththeofficialUKgamedaymobileapp.Thereisalsoanall-sportsmobileappforUKsuperfanstocheckscores,schedules,videosandnewstoeverysportattheuniversity.PaulArchey,JMISports’UKSportsandCampusMarketingpresidentexplained,“UK’senhanceddigitalportfoliowillenablenewsalespartnershipsthatwillbringuniquedigitalexperiencestolocalandnationalsponsors.”ThenewsiteandmobileappswillonlyhelpexpandtheloyaltyofWildcatfansandcreatebiggeropportunitiesfortheuniversity.

KentuckyAthleticsUpsTheirDigitalGameSeptember2,2015KentuckyWildcatfanscannowkeepupwitheverythingrelatedtotheirathleticprogram throughabrandnewofferingofdigitalplatforms.TheuniversityisworkingwithJMISportsandSportsLabstocreateanupdatedwebsiteandnewappswhichhavenotbeenenhancedsince2011,agesintechnologicaltime.ThecollaborationwithJMISportsandSportsLabswillbringtheWildcatfaithfulanexpansionofthedigitalproductportfoliowhichincludesaresponsiveweb,enhancedmobile,integratedsocialmedia,livevideostreaming,videoondemandandcustom content.JMISports,foundedin2006,isaproviderofsales,marketingandprojectmanagementservicestouniversitiesandprofessionalsportsteams.Thecompanyisabelieverofchangeanddevelopinginnovativeprogramstoadvancebusinessesandbrands.Foundedin2009,SportsLabsisasportstechnologyandmediacompanybasedinBoulder,Colorado.LikeJMISports,SportsLabsislookingtokeepadvancingsportsmedia.“Workinghand-in-handwiththeuniversityandJMISports,webelievewearebuildingsomethingextraordinarythatwillbetterdeliveronthepremium brandthatistheUniversityofKentucky,”PresidentofSportsLabs,JohnBurris,explained.Fanscanlookforwardtouser-friendlyschedulesofall22teamsatKentuckywheretheycanfindrostersandbiographiesonthestudentathletes.OtherfeaturesincludetheintegrationofsocialmediaandWildcatTV.“Wearecommittedtocreatingthebestpossibleexperiencesforourfans,whethertheyareattendingeventsorvisitingourwebsite,”saidAthleticsDirectorMitchBarnhartinapressrelease.Fanswhomaynotbeabletoattendthegamescanstillgetliveaudiostream broadcastsandsocialpostsfrom thegamewiththeofficialUKgamedaymobileapp.Thereisalsoanall-sportsmobileappforUKsuperfanstocheckscores,schedules,videosandnewstoeverysportattheuniversity.PaulArchey,JMISports’UKSportsandCampusMarketingpresidentexplained,“UK’senhanceddigitalportfoliowillenablenewsalespartnershipsthatwillbringuniquedigitalexperiencestolocalandnationalsponsors.”ThenewsiteandmobileappswillonlyhelpexpandtheloyaltyofWildcatfansandcreatebiggeropportunitiesfortheuniversity.

PR Newswire Pick-Up

UKLaunchestheNewUKAthletics.com,aState-of-the-ArtDigitalExperienceforFansPosted:August31,2015UKathletics.com hasundergoneacomprehensiveredesignthatwillcreateamoreinteractivedigitalexperienceforfansonalldevices,AthleticsDirectorMitchBarnhartannounced.ThisisthefirstsiteredesignforUKsince2011,demonstratingtheUniversity’scommitmenttoanew,fullsuiteofupdateddigitalfanexperiences.Theexpansivedigitalproductportfolioincludesstateoftheartresponsiveweb,enhancedmobile,integratedsocialmedia,livevideostreaming,videoondemandandcustom content.“Wearecommittedtocreatingthebestpossibleexperiencesforourfans,whethertheyareattendingeventsorvisitingourwebsite,”Barnhartsaid.“Thisredesignisanothersteptowardthatgoal.Iwouldliketothankmystaff,SportsLabsandJMISportsfortheircontinuingworktomakeUKathletics.com thebestitcanbe.”ThenewwebsiteandportfolioofdigitalproductswasdevelopedinpartnershipwithUKrightsholderJMISportsandSportsLabs,aleadingsportstechnologyandmediacompany.Thecollaborationisdevelopingacomprehensivedigitalroadmapthatincludesfirsttomarkettechnologies,newdistributionoutletsandadigitalmonetizationstrategythatwillfocusonaddingtothevalueofthebluechipKentuckybrand.JMISports’UKSports&CampusMarketingPresidentPaulArcheyexplained,“UK’senhanceddigitalportfoliowillenablenewsalespartnershipsthatwillbringuniquedigitalexperiencestolocalandnationalsponsors.”Aspartofthenewplatform,PaulMillerFordwillsponsoralivestream ofCoachCalipariandCoachStoopsradioshows,tobroadenthereachtofans. Continuedonnextpage

Continuedfrom previouspage..Thewebsiteoffersfanskeynewfeatures,including:-User-friendlyscheduleinterface,revampedrostersforUK’s22teams,anddetailedbiographypagesfor500-plusWildcatstudent-athletes-Videointegrateddirectlyonthehomepageforeasierfandiscovery-UKAthletics’socialmediapresence–amongthenationalleadersamongcollegeathleticsdepartments–willbeintegratedthroughoutthesite,enablingfanstoaccessbreakingnewsandrelevantsocialpostsfrom Facebook,Instagram andTwitter-Fullyresponsivesitedesign,whichallowsuserstoviewcontentinaconsistent,streamlined,anduser-friendlypresentationacrossalldesktop,mobile,andtabletdevices-Contentfrom CatScratches,UKAthletics’groundbreakingfeature-basedblogInadditiontothenewsite,fanswillalsosee:-OfficialUKGamedayMobileApplication–featuringlivestreaminggameaudiobroadcastsandsocialpostsfrom thegame-OfficialUKAll-SportsMobileApplication–asinglesourceforscores,schedules,social,video,newsandmoreforeveryUKsport-ContinuousInvestmentinDigital–whethercustom content,newproductsorenhancingexperiencestheUniversity,JMISportsandSportsLabsarecommittedtokeepingCatsfansattheforefront\"JMISportswillalwayslookforthebestinclassproducts,servicesandtechnologytoservetheneedsofUKandstrengthenourpartnership,”addedErikJudson,CEOofJMISports.“Ourteam inLexington,ledbyPaulArchey,performedextraordinaryduediligencetofindthebestsolutionforUKAthletics.WeareverypleasedandproudtohaveSportsLabsasapartner.\"“Workinghand-in-handwiththeuniversityandJMISports,webelievewearebuildingsomethingextraordinarythatwillbetterdeliveronthepremium brandthatistheUniversityofKentucky,”saidJohnBurris,presidentofSportsLabs.

Distribution 212 97,271,327 Websites Total Potential AudienceDistribution SummarySee the types of websites your release posted to, and the industries they cover.Media Type Website IndustryBroadcast Media NewspaperTrade Pub Media & Information Other The restNews & Information Service Blog Tech FinancialThe rest Business ServicesMedia Type Websites Website Industry WebsitesBroadcast Media 94 Media & Information 126Newspaper 47 Other 49Trade Pub 31 Tech 28News & Information Service 26 Financial 4Blog 8 Business Services 1Magazine 1 Multicultural & Demographic 1Portal 1 Total Number of Websites 209PR Newswire 1

Media Type WebsitesTotal Number of Websites 209Distribution DetailsThe details of each component of your online distribution.Online DistributionThe details of each site that posted your release.209 postings to websites on our network have been found, with a total potentialaudience of 97,271,327  unique visitors per day. Visitors per dayLogo Outlet or Website Name Location Media Type Industry Yahoo! Global Portal Media & Information 83,844,672 View Release MarketWatch United News & Information Financial 783,158 View Release States Service Boston Globe United Newspaper Media & Information 320,600 View Release States TheStreet.com United Trade Pub Financial 264,154 View Release States Wichita Business Journal United Newspaper Media & Information 232,661 View Release States Washington Business Journal United Newspaper Media & Information 232,661 View Release States Minneapolis / St. Paul Business United Newspaper Media & Information 232,661 Journal States View Release Triangle Business Journal United Newspaper Media & Information 232,661 View Release States Business Journal of the Greater Triad United Newspaper Media & Information 232,661 Area States View Release Tampa Bay Business Journal United Newspaper Media & Information 232,661 View Release States St. Louis Business Journal United Newspaper Media & Information 232,661 View Release States

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Visitors per dayLogo Outlet or Website Name Location Media Type Industry KFMB 760-AM (San Diego, CA) United Broadcast Media Media & Information Not available View Release States Aving Global News Network | English Global News & Information Other Not available View Release Service Tech News Arm Global Blog Other Not available View Release Streaming Business News United News & Information Other Not available View Release States Service Social Broadcast Network Global News & Information Other Not available View Release Service News Throttle United News & Information Other Not available View Release States Service Mystery Shopping Teacher United Blog Other Not available View Release States KSTC-TV IND-45 (Saint Paul, MN) United Broadcast Media Media & Information Not available View Release States Global Newsweek Global News & Information Media & Information Not available View Release Service Everyday Gyann United Blog Other Not available View Release States Axleration United Blog Other Not available View Release States AP [American Press] Newswroom United News & Information Other Not available View Release States ServiceVisitors per Day data from comScore, Inc is used to provide an indication of the potential audience for your pressrelease. comScore, Inc does not provide data for all websites in our network.

Traffic 81 Release ViewsTraffic SummaryRelease Views TrendsSee when the traffic to your release occured. Total Release Views by Day 100000Release Views 10000 3 713 4 967 1000 3 642 4 957 100 10 56 10 1 13 0 2 2015-08-31 2015-09-01 Cumulative Web Crawler Hits Our Network Our Websites Mobile WebsitesTraffic by AssetViews, plays and downloads of your release and any assets you included with it. Any views, etc. of assetsthat can not be linked directly to this release are shown against each other further below University of Kentucky Launches the New UKAthletics.com, a State-of-the-Art Digital Experience for Fans 81 views 8,599 web crawler hitsTraffic Details

This release has 81 views and 8,599 web crawler hits across all websites & networks.Release Views & Web Crawler Hits Views/Hits 13 Websites 2 66 Views On Our Websites 7 7 Mobile Views On Our Apps & Websites 5 4  Views On Our Network (30) 4 4 KFMB-TV CBS-8 (San Diego, CA) 2 2 Digital Media Online, Inc. 2 2 Not Available 2 2 KHNL-TV NBC-8 (Honolulu, HI) 2 2 KFMB 760-AM (San Diego, CA) 2 2Views on Our Websites KCEN-TV NBC-9 (Temple, TX) 2Mobile views on our apps & websites WVUE-TV FOX-8 (New Orleans, LA) 1Views on Our Network WOLF-TV FOX-56 (Wilkes-Barre, PA) 1Web Crawler Hits WFIE NBC-14 (Evansville, IN) 1 1 WAVE NBC-3 (Louisville, KY) 1 1 Virtual-Strategy Magazine 1 TMCnet 8,680 KUSI-TV IND-51 (San Diego, CA) KSLA CBS-12 (Shreveport, LA) KOLD CBS-13 (Tucson, AZ) KLTV ABC-7 (Tyler, TX) Digital Post Production WVNS-TV CBS-59 (Ghent, WV) WTRF-TV CBS-7 (Wheeling, WV) WECT NBC-6 (Wilmington, NC) TheStreet.com Technology News @ TMCnet Sports Techy @ TMCnet Smart Grid Total

Websites Views/Hits Productivity Applications @ ITBusinessNet.com 1 KXXV-TV ABC-25 (Waco, TX) 1 KWTV-TV CBS-9 (Oklahoma City, OK) 1 KOTV-TV CBS-6 (Tulsa, OK) 1 BWW Hub 1 Business First of Louisville 1 Web Crawler Hits 8,599 Total 8,680Traffic SourcesSee where your traffic originated, whether from search engines, social networks, or other sources, or howmany visits were directly to the release. Traffic Sources InstancesDirect 5 Search Engines (1) 5Google 5 Social Media (1) 1Facebook 1 Our Sites (1) 4prnewswire.com 4Total 15 Direct Search Engines Social Media our sites

Audience >0 1 - 10 6 10 - 30 30 - 100 Organization Views 100 - 300 300 - 1 000Audience Summary > 1 000Geo-segmentationSee where views of your release originated.  Views by countryViews by state >0 1 - 10 10 - 30 30 - 100 100 - 300 300 - 1 000 > 1 000

Views by province >0 1 - 10 10 - 30 30 - 100 100 - 300 300 - 1 000 > 1 000 Views by country >0 1 - 10 10 - 30 30 - 100 100 - 300 300 - 1 000 > 1 000Audience DetailsOrganization ViewsSee which organizations have viewed your release  Learn more about this data.Organization Headquarters Country Location Parent Organization Industry ViewsTHE NASDAQ OMX GROUP, INC. One Liberty Plaza US UNITED STATES The Nasdaq Stock Market Inc Financial Services SILVER CHALICE 1468 PEARL ST SUIT 200 US UNITED STATES 1MELTWATE NEWS US UNITED STATES Esurance, Inc. Financial Services 1OWLER INDIA PVT LTD 2800 3rd Street IN INDIA Sony Computers & Electronics 1Esurance One Sony Drive US UNITED STATES 1SONY NORTH AMERICA US UNITED STATES 1Total 1 6

Twitter AudienceThe twitter accounts that have engaged with your release. See the tweets in the Engagement tab.Total Followers: 1,006 Dad, PR consultant with GIS, shopper marketing & integrated mall- media and social media clients, com @jjansky 527 Followers Pagi! @susiesusee 479 Followers

Engagement 10 2 6 2Total Engagement Click-throughs Shares Tweets ActionsEngagement SummaryEngagement TimelineSee when your audience engaged with your release. 2010 10 246210.4 20.20 2015-08-31 Cumulative Click-throughs Shares Tweets DownloadsEngagement DetailsA break down of click-throughs, shares and other engagement actions.Click-throughs Click-throughs 2The number of times your release sent visitors to the pages you linked to 2 URL http://www.sportslabs.com/ Total

Shares Shares 3A breakdown of the types of sharing your release generated. 2 1 Type of share 6 LinkedIn Twitter Facebook Total SharesTweetsYour release was mentioned in 2 tweets so far, with an estimated total audience of 1,006 followers.Dad, PR consultant with GIS, Followshopper marketing & integrated mall-media and socialmedia clients, com@jjansky | 527 FollowersDigital media is becoming the go-to platform for sports content. SportsLabs built one of the better ones forKentucky http://t.co/jZKHDcDBpY | View on TwitterPosted on 2015-08-31 17:27:01Pagi! Follow@susiesusee | 479 FollowersUniversity of Kentucky Launches the New http://t.co/UxlLssoDi4, a State-of-the-Art Digital Experience forFans http://t.co/zP56r8OXty | View on TwitterPosted on 2015-08-31 13:19:36About PR Newswire Contact PR Newswire PR Newswire's Terms of Use Apply Careers Privacy Site Map RSS Feeds Blog Copyright PR Newswire Association LLC. All Rights Reserved. © 2015 A UBM plc company. PR Newswire's Terms of Use Apply

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