GXB - Zine [Prototype 2]

The Culture Guide 15 June 2023 Special Edition Issue 1 Fashion I Lifestyle GALXBOY, THAT’S CULTURE -Keenan Forbes

CONTENTS

Did You Know? 1 GALXBOY will open its 2nd store at Mimosa Mall in Bloemfontein on the 15th of June 2023. 2 GALXBOY founder, Thatiso Dube first wanted to be a DJ/ producer before going into fashion. 3 In the first few years of business GALXBOY founder delivered all orders himself for free in and around Pretoria. This helped the brand establish a connection with his home town market. 3

Fit The GALXBOY family shouts out: of The @Ntombi Enhle Week As this weeks freshest look. GALX is rocking one of our latest T-shirts as well as sunglasses. G A

GALXBOY Sun Demi Black Sunglasses 500.00 ZAR Available only in BLK. GALXBOY World Peace T-Shirt 600.00 ZAR Available in BLK/WHT. Available in sizes: XS, S, M, L, XL & XXL 5

Culture: Through GALXBOY, Thatiso Dude not only A provided a platform for self-expression but Currency also empowered emerging artists and cre- atives within the hip hop community. The Written By Thami Mphela 15 June 2023 brand served as a launchpad for talented individuals, showcasing their work through How Thatiso Dude Transformed South African Hip collaborations, events, and partnerships. By Hop Culture into Entrepreneurial Success with nurturing and supporting local talent, Thati- GALXBOY so fostered a sense of unity and collective success within the community, elevating In recent years, the power of culture has be- GALXBOY beyond a clothing brand to a come increasingly apparent, transcending bor- movement. ders and driving economic opportunities like never before. One remarkable example of this The success of GALXBOY did not go unno- phenomenon can be found in the story of Thati- ticed, as Thatiso’s entrepreneurial spirit and so Dude, who harnessed the vibrant energy of unique approach attracted attention from South African hip hop culture and transformed investors and industry leaders. With strate- it into a life-changing opportunity, establishing gic partnerships and expansions, GALXBOY himself as an entrepreneur through his streetwear gained a broader reach, not only within brand GALXBOY. South Africa but also on the international stage. Thatiso’s dedication to authenticity South Africa’s hip hop scene has witnessed a re- and his unwavering belief in the power of markable rise in popularity, serving as a platform culture as a currency allowed GALXBOY to for self-expression and empowerment for many flourish and cement itself as a global brand. young individuals. Thatiso Dude, a visionary en- trepreneur with a deep appreciation for music Thatiso Dude’s journey from an entrepre- and fashion, recognized the potential to capital- neur to a cultural icon is a testament to the ize on this cultural movement and create some- transformative power of culture. By recog- thing extraordinary. nizing and embracing the pulse of South Af- rican hip hop, he turned GALXBOY into a Thatiso’s journey began with the founding of vehicle for change, creating opportunities, GALXBOY, a streetwear brand that seamlessly and inspiring a new generation of entrepre- merged the essence of South African hip hop neurs. His story serves as a reminder that cul- culture with contemporary fashion trends. GALX- ture, when harnessed effectively, can be a BOY quickly gained attention for its unique de- powerful force, capable of shaping lives signs, inspired by the fusion of street style, urban and unlocking endless possibilities. art, and the dynamic beats of hip hop music. Thatiso’s keen eye for detail and his ability to As the world continues to evolve, Thatiso anticipate fashion trends allowed GALXBOY to Dude’s legacy stands as a shining example stand out in a crowded market and capture the of the immense value that lies within cultur- hearts of South African youth. al movements. It is a testament to the fact What set GALXBOY apart from other streetwear that when one combines passion, creativity, brands was its authentic representation of South and a deep understanding of culture, they African hip hop culture. Thatiso understood the can turn it into a life-changing opportunity, importance of staying true to the roots of the impacting not only themselves but an en- movement and collaborated closely with local tire community. Thatiso Dude has shown us artists, DJs, and musicians to create a brand that that culture is not just an abstract concept, resonated deeply with the community. GALX- but a currency that can be leveraged to BOY became a symbol of pride, reflecting the create a lasting impact on the world. aspirations and dreams of South African youth, and transcending mere clothing to become a CHECK OUT cultural statement. THE GALXBOY origin story on YouTube

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Fit The GALXBOY family shouts out: of The @Muthu Wamuna Week As this weeks freshest look. XBOY is rocking one of our freshest T-shirts complimented with a crisp pair of our shoes. B

o GALXBOY 8-Bit T-Shirt 600.00 ZAR Available in BLK/WHT. Available in sizes: XS, S, M, L, XL & XXL GALXBOY Sneakers 1,800.00 ZAR Available only in WHT. 9

Thank You! Dear Esteemed Readers, As we reflect on our journey, we are overwhelmed with a sense of gratitude. Today, we want to extend our deepest thanks to each and every one of you who has been a part of our story. This online zine serves as a platform to express our heartfelt appreciation for allowing us to estab- lish ourselves as a premier luxury South African streetwear brand. as we look toward the future, we are filled with excitement and anticipation. Once again, we express our sincerest thanks for being an integral part of our journey. As we continue to grow, we promise to bring you unparalleled craftsmanship, and a taste of South African luxury that will leave a lasting impression. With heartfelt gratitude, GALXBOY. Visit our website or social media pages www.galxboy.co.za @GALXBOY GALXBOY Menlyn : Shop UF84 Level 6 Next To Converse Store, Menlyn Shopping Centre (063) 018 5845 MON - THUR 9am to 8pm FRI - SAT 9am - 9pm SUN/ HOLIDAYS 9am - 6pm