Forum For Business February, 2013

LAKELAND AREA CHAMBER OF COMMERCE FOR BUSINESSFEBRUARY 2013 | VOL. XXII, NO. 2THE BUSINESS OF EVENTS LAKELANDCHAMFBOERR.CUOMM F O R B U S I N E S S | 1 BUY LAKELAND. IT MAKES GOOD CENTS!

CHAMBER STAFF KATHLEEN L. MUNSON President [email protected] BARBARA BENNETT Executive Assistant [email protected] SARAH BREED Administrative Assistant, Member Relations | Public Affairs [email protected] LAKELAND AREA CHAMBER OF COMMERCE KARA BUTCH FORUM FOR BUSINESS MONTHLY Administrative Assistant, MARK E. WILSON | CHAIRMAN OF THE BOARD Membership Development | Communications KIMLEY-HORN AND ASSOCIATES, INC. [email protected] KATHLEEN L. MUNSON | PUBLISHER LAKELAND AREA CHAMBER OF COMMERCE SALLY CHAPMAN AMY S. WIGGINS | EDITOR Vice President, Finance & Administration LAKELAND AREA CHAMBER OF COMMERCE [email protected] NICE BRANDING AGENCY | CREATIVE DIRECTION, PRODUCTION & PHOTOGRAPHY CAROLYN JACKSON WWW.BRANDNICELY.COM Senior Vice President, Member RelationsBus NESS&bre kfast [email protected] “Health Care Reform Exhanges & the Defined Contribution Concept” JACQUELINE L. JOHNSON Presented by Sozon Vatikiotis, Alltrust Insurance Senior Vice President, Convention & Visitors Bureau Learn how health insurance exchanges will [email protected] function in tandem with defined contribution programs and how these programs can KATIE MCBRIDE allow companies to better understand and control the financial impact of employer Membership Consultant sponsored benefit plans. [email protected] February 14 NIKKI OAKLEY 7:30 a.m. Membership Account Executive [email protected] TERRY OTTINGER Vice President, Membership Development [email protected] RICH ROY Vice President, Public Affairs [email protected] PATTY SMITH Administrative Assistant, Convention & Visitors Bureau [email protected] L. JOANN WALLER Membership Consultant [email protected] AMY WIGGINS Vice President, Communications [email protected] 35 LAKE MORTON DRIVE PO BOX 3607 LAKELAND, FL 33802-3607 (863) 688-8551 LAKELANDCHAMBER.COM 3310 Lakeland Hills Blvd © 2013 Lakeland Area Chamber of Commerce. All rights reserved. The Lakeland Area Chamber of Commerce reserves the right to refuse certain advertising and is not liable for advertisers claims and/or errors. The opinions expressed herein are those of the writers and do not necessarily represent the position of the Chamber.2 | FORUM FOR BUSINESS

2 Book Reviews for 2013LINDA SOMERSALL planner and vise versa. I am planning is the wedding planning process, There is much more to most important event such as adding personal,LINDA MARIE WEDDINGS planning a wedding or of a client’s life, while emotional elements like event than just the job still maintaining a sense a family heirloom or& EVENTS itself. It is critical that of balance for everyone another touch that brings I treat the client as a involved in the planning special significance to the] C O N N E C T Two of the books Weddings” by David person first and only process. bride and groom and their that I have referenced Tutera take a job when I know families. This is one of myLMSWeddings.com in my wedding business In “Wedding Wisdom,” I can deliver to meet David Tutera’s book, favorite parts of planning most recently are Mary Dann uses her expectations. “The Big White Book a wedding! It’s so exciting “Wedding Wisdom” by psychology background of Weddings,” is full of and rewarding to help a Mary Dann and “The to help her interact “Wedding Wisdom” lists that will help keep bride and groom capture Big White Book of with clients, focusing also gives a timely anyone on track while their vision and bring it on making sure that the reminders to keep planning an event. Lay to life. client is a right fit for the boundaries, stay on task, person or professional, be very specific when the checklists in this book These two books are forming contracts, and are easy to follow and great resources for my above all keep everything help create a step-by-step businesses because I in perspective. As a plan for any event. know that the authors wedding planner, it is share my passion for important for me to David also likes making wedding dreams remember that the event to address the most come true! important aspects of the FORUM FOR BUSINESS | 3

BUILDING CHAMPIONS IN 2013 The Florida that the FHSAA Boys’ any other city in the FEBRUARY 15-16 High School Athletic Championships will also state and our renewed FHSAA WRESTLING CHAMPIONSHIPS Association’s (FHSAA) include a Coaches Clinic partnership with the State Wrestling, and an Interactive Fan Florida High School FEBRUARY 19-23 Girls’ and Boys’ Experience to enhance Athletic Association FHSAA GIRLS’ BASKETBALL CHAMPIONSHIPS State Basketball the tournament. As we has secured Lakeland Championships embark upon another as the home to youth FEBRUARY 26-MARCH 2 bring thousands great championship indoor sporting events FHSAA BOYS’ BASKETBALL CHAMPIONSHIPS of participants, season in Lakeland, for several more years.] C O N N E C T spectators, coaches, “Building Champions” We are looking forward scouts, and media is the new motto. This to a bright future filledTheLakelandCenter.com to Lakeland each memorable phrase aptly with strategic vision and February and March describes Lakeland’s excellence—both on and to compete for their commitment to provide off the court. respective titles as State not only improved Champions. Last year, economic impact to If you would like to these championships the community but a help support our efforts created more than $7.1 greater experience for with your volunteer time million in economic the student athletes or as a sponsor, please impact in our area and our visiting guests. contact Mike LaPan, making area merchants Lakeland has been Director of The Lakeland big winners also! awarded the distinction Center at (863) 834-8133. of hosting more FHSAA Thank you in advance for This year we are Championships than your consideration and excited to announce support! like me on YOUR 401K. WHY YOU SHOULD INVEST AND WHY IT ISN’T A PIGGY BANK. Check Out MONEYMATTERSBYNATE.COM 212 EAST HIGHLAND DRIVE | LAKELAND, FL 863.683.0708 | WALLFOSS.COM4 | FORUM FOR BUSINESS

Bank of Central Florida“We like banking with people we know and trust.” …John and Lu FitzwaterAs philanthropic leaders in the community, John and Lu John and Lu Fitzwater with Bank of Central FloridaFitzwater have made a positive impact in Lakeland. They Senior Vice President, Barbara Linebergervalue personal commitment and involvement and take www.bankofcentralflorida.compride in working with bankers who share the same senseof community.“The bankers know everyone by name. They offerexemplary service and are very proactive. They havebecome our trusted advisors. This is the way banking usedto be,” says John Fitzwater. INTELLIGENT BANKINGMember FDIC Downtown Lakeland South Lakeland Bartow 101 South Florida Avenue 5015 South Florida Avenue 515 North Broadway Avenue 863-682-7100 863-701-2685 863-534-3585

HOWA M O N T H LY TO When planning LET’S GET THIS a wedding orJOETTE GIARDINA, CBA celebration, you SELECT A SPECIAL THEME, SLOGAN OR want to create an COLORS FOR YOUR EVENT. THEMESPARTY PEOPLE atmosphere that PROVIDE A SPECIAL ENERGY.CELEBRATION COMPANY makes your guests exclaim “wow TO CREATE SOMETHING UNIQUE, THINK OF YOUR DECORATIONS AS MORE THAN YOUR] C O N N E C T this is fabulous” CENTERPIECE, CREATE A FULL EXPERIENCE. FOR EXAMPLE, AS GUESTS ARRIVE, HAVE when they walk in A PROP OR ARCH AT THE ENTRANCE. IMAGINE THEM BEING GREETED BY SOMEONE INPartyPeople the door. One of UNIFORM OR COSTUME, AND HAVE THE CATERING STAFF DRESS ACCORDINGLY. THEY NOWCelebrationCo.com the best ways to FEEL LIKE THEY HAVE BEEN MAGICALLY TRANSPORTED TO A CERTAIN TIME OR PLACE. do this is to hire a professional THREE. Lighting creates amazing Various fabrics can create a canopy, decorator, or team arch, or columns for the added touch of of professionals bursts of color and a glow throughout elegance. Pipe and drape is available who can help take a room. Custom wording, designs, and your ideas and logos can be projected onto the floor, wall, in an array of colors and styles that transform them or screens. Personalized signage or full can hide walls or paintings that do not into a one of a kind wall murals can transform a space. Living event. When you statues, actors or musicians can mingle with coordinate for your event. hire a professional, your guests to continue the experience. you save time, aggravation, AS A CERTIFIED BALLOON ARTIST I HAVE SEEN HOW BALLOONS CAN TRANSFORM worry and money. A SPACE FROM ELEGANT BACKDROPS TO WHIMSICAL CREATIONS. GRAND SCALE Professionals have SCULPTURES CAN BRING A ROOM TO LIFE; THE POSSIBILITIES ARE ENDLESS. items you can rent rather than buying THIS IS YOUR SPECIAL DAY… LET IT BE ALL THAT YOU’VE DREAMED OF. FROM SLEEK AND REFINED items you would TO DOWN HOME COUNTRY, MAKE IT A REFLECTION OF WHO YOU ARE. THIS IS THE TIME FOR THE never use again. BRIDE AND GROOM’S STYLE, INTERESTS, AND HOBBIES TO COME OUT WITH SPECIAL TOUCHES AT They have years THE CEREMONY AND RECEPTION. BRING YOUR DREAM AND MAKE IT A REALITY. of experience and understand how NO MATTER YOUR THEME, CREATIVE DESIGNS CAN BE INCORPORATED INTO EACH PIECE OF YOUR EVENT. all the little details work to make your event spectacular.6 | FORUM FOR BUSINESS

LAKELANDGUIDE TO LAKELAND IS HERE! 2013 Guide to Lakeland | Lakeland’s Growing Families 2013 On January 15, please contact our LAKELANDʼS GROWING FAMILIES Chamber volunteers CommunicationsThisbusinessisproudtobea began delivering the Division at (863) 688- 2013 Guide to Lakeland 8551, Ext. 242.CMHEAMMBBEERR & Preferred Business The 2013 2013 Directory to member Membership Decal has businesses. This annual also arrived. Because publication serves our 63% of consumers area with pertinent are more likely to community information do businesses withBUY LAKELAND.BUYLAKELAND. IT MAKES GOOD CENTS. a Chamber member, display your “ChamberLakelandChamber.com IT MAKES GOOD CENTS.and provides visitors and new comers with a handy guide to life in Member” statusExperience dining around the world.L.. arigkhetlaaronudnd. the corner. proudly! Please be sure The pleasure of dining out icsheoxipceesriceTlnohcsiiensgtordheiosemoreeun. rt ccueisiinses and excitingtoatmleotspuhesreks.nThoewsatiisffaycotiounr dining in Lakeland is the manyof Lakeland Area Chamber of Commerce Lakeland features more than 3d0i0srterstiabuuratnetsdotehrrinoguagvahriety of menu biteumssifnoreesvesryhtaasstenanodt yetbudget. So, you can enjoy a casual fatmhiley mCehaal, amrobmearn’tsicVdiinsnietroforr two or a creelecberaitvioendoftfrhieend2s…01w3ithGouutian I-4 tra c jam for dessert. de When your appetite says “let’sIgnofoourtm”—aBtuiyoLnakeClaennd.tItemr aakses good centots! Lakeland or the 2013 well as through various Chamber Member member businesses. If window decal by you are interested in calling (863) 688-8551, helping to distribute Ext. 242 or by emailing this publication Kara Butch at KButch@ LakelandChamber.com through your business, LakelandChamber.com OCnHe AniNghGtEaYwOeUekRcaLnIFE.863-687-9309•webster.edu/lakelandWebster University educates professionals with accredited master’s degree programs. Evening Be a part of what’s next.classes are taught by academically qualified faculty who are practitioners in their field. The classes are the rightsize for learning and the perfect place for networking. Apply today!Information Session • Tuesday, February 5: 5:30-6:30 p.m. Master of Business Administration Master of Arts:  • Counseling • Human Resources Management • Management and Leadership No GRE/GMAT • Classes one night a week • Online classes available FORUM FOR BUSINESS | 7

B Y L O R R I E W A L K E R | LORRIE WALKER COMMUNICATIONSEVENTRICS.COM Surf the cable channels these days and it’s plain to see the art of a wedding Orlando in order to have a wonderful and one-of-a-kind event,” Smyers says.has become an industry unto itself. For many, weddings aren’t simply events; “We feel confident vendors locally have the skill set and talent to produce anthey’re productions. And just as a good theater production requires a amazing wedding.”director, so does a wedding for many couples. Smyers launched Eventrics Weddings in fall 2011. She hired Brittany Ellis, Eventrics Weddings - a division of Eventrics, the full-service corporate an events and wedding planner in 2010. Ellis was the driving force behindevent planning company created in 2006 - has emerged as the wedding this new division’s creation.planner of choice for a growing number of brides in central Florida. “We brought Brittany on board to assist with a number of events we “Before last year, people weren’t talking about wedding planning as were planning for the spring of 2011, Smyers says. “But we knew all alonga business here,” says Amy Wiggins, the Chamber’s Vice President of her experience and passion was in weddings. We knew Brittany was theCommunications. “Now we have the Polk County Wedding Association and right person to lead our company’s expansion into the social and weddinga company like Eventrics Weddings. Everyone is tapping into this growing markets.business, and while it may not be exploding here yet, Lakeland businesses areparticipating in the growth of that industry.” In light of shows like Bridezillas, people might question why Ellis feels so passionate about working with emotional brides on a stress-filled event. A “The majority of weddings planned by Eventrics Weddings have been big part of it is dispelling the myth that weddings have to be stressful.outside of Lakeland, but the company hopes to change that,” says SherrinSmyers, President and owner. The company’s clientele has come from the “Through my experience working with brides, I like to show them that thegreater central Florida and Tampa areas, and it continues to expand on its process of wedding planning doesn’t have to be complicated and stressful,existing local relationships to produce weddings and social events. but can be enjoyable,” she says. “This is one of the most important days in their life and is a blending of two families. We strive to make it a satisfying “Local brides should not feel they have to book vendors from Tampa and and memorable experience for the bride, her groom, and their families.8 | FORUM FOR BUSINESS

WEDDING PLANNING SINCE ITS FOUNDING, EVENTRICS WEDDINGS HAS EARNED CULTURE SEVERAL AWARDS A FIVE STAR RATING ON WEDDING WIRE “The wedding planner makes sure it will be their only BEST OF WEDDINGS 2013 – THE KNOTplanning culture in Polk every detail is in line and wedding. For that reason, PREFERRED VENDOR OF PERFECTCounty has changed the timeline is set. It also local brides are turning to WEDDING GUIDE 2012 AND 2013significantly in the past includes coordinating event planners becauseseveral years. The biggest the rehearsal and the do-it-yourself track NATIONAL ASSOCIATION FOR CATERINGchange is in the brides, all activities on the can be difficult when this AND EVENTS NATIONAL NOMINATION FORwho are becoming wedding day. isn’t your specialty.more sophisticated and “BEST EVENT PRODUCTION IN BUDGETseeking professional Ellis commends the A wedding planner CATEGORY” FOR TIGERS DIAMOND GALAplanners. They are brides and their families is an expert at planningdriven by a desire to who recognize they do weddings day in and says. “LOCAL BRIDESproduce their dream not want to be in charge day out. They have The company has SHOULD NOTwedding- regardless of of their wedding day. relationships with FEEL THEYbudget,” Smyers says. the vendors. They are a commitment to HAVE TO BOOKShe attributes this to “A pending wedding familiar with pricing continuing education VENDORS FROMwedding-related TV is a very emotional time and can help develop and networking with TAMPA ANDshows and Pinterest - an and the stress of all the a budget and manage national organizations ORLANDO INonline pinboard where details, family members, the bride’s expectations. and vendors to stay ORDER TO HAVE Ausers organize and share guest’s arrangements They don’t overlook the current in the industry. WONDERFUL ANDbeautiful ideas and and vendors can be details that make this They have made a lasting ONE-OF-A-KINDinspirations they find on overwhelming,” she the perfect day. impression on local and EVENT,” SMYERSthe Internet. says. “Hiring a planner regional vendors, as SAYS. “WE FEEL alleviates the pressure Because of the well. Lakeland offers a CONFIDENT “Visually, there’s more and enables everyone to planner’s knowledge, she variety of venues that VENDORSinformation out there, focus on each other and understands all that is are consistently in great LOCALLY HAVEso brides in this area enjoying this memorable involved. They are solely demand, and Smyers THE SKILL SETdon’t have to travel to be occasion.” focused on the bride and and Ellis have worked AND TALENTexposed to the latest in groom, family, and guest at and referred clients TO PRODUCEfashion, cakes, design, The day-of experiences on wedding to a variety of spaces AN AMAZINGdécor and styles of coordination package day. There is hair and and venues, including WEDDING.”weddings,” she says. can be a happy medium makeup. Photos must the Lake Mirror Center, between do-it-yourself be taken on time. The Hollis Garden, Peggy EVENTRICS WEDDINGS FORESEES CONTINUED “The current demand and hiring a full service wedding lineup must be Brown Building,in Lakeland’s wedding wedding planner. cued. The food, beverage Magnolia Building, GROWTH IN THE LAKELAND WEDDING MARKETplanning market is for and service must be Coleman Bush Building,day-of coordination “If you’re inviting coordinated. Then there Sorosis Building, and AND IS COMMITTED TO BEING A RESOURCE ANDservices,” Ellis says. guests to an event and are the toasts, dances, many area golf and spending a considerable music to go along with country clubs. Eventrics LEADER IN THE LOCAL INDUSTRY. Lakeland brides amount of money on those dances, and cake Weddings is a preferredtend to have smaller a one-day or weekend cutting. vendor of properties suchguest counts, and are celebration, you as the Waldorf Astorialooking for a planner really need to have “You can see it’s a Orlando, Isleworthto pull all the details someone there who’s a production,” Smyers in Orlando, and Ritztogether and manage representative for the says. Carlton Sarasota.the wedding day. This bride,” Ellis says.involves about 30 hours Eventrics Weddings Smyers showers a greatof work. The bride hands Current divorce rates makes sure everything deal of credit on Ellis forover all her information aside, an overwhelming the bride and her family these achievements. Sheto the planner a couple majority of brides plan envisioned is planned says preferred vendorof weeks before the their dream wedding with and carried through. status has been achievedwedding, and the a notion in mind: this will thanks to the level of be the most important “We jokingly call it service, commitment and day of their lives, and wedding insurance,” Ellis creativity Ellis brings to wedding planning. Ellis says. FORUM FOR BUSINESS | 9

small business of the monthAGNINI FAMILY Agnini Family on Lakeland Hills meeting patients’ Russia, Africa, South They are involvedDENTAL CENTER Dental is an upscale Boulevard in the dental needs. America and Southeast in The March ofDR. MICHAEL AGNINI general dentistry hospital district. The Asia. In addition to his Dimes, Habitat for facility offering latter office serves as All of the dentists global work, Dr. Matt Humanity, LVIM, Feed(863) 682-1500 dental care through the main operating are graduates of the volunteers his time Children Everywhere,1805 Lakeland Hills Blvd comprehensive and facility with state- University of Maryland. treating patients at Lighthouse Ministries’Lakeland, FL 33805 preventive screenings, of-the-art dental In addition, the dentists Lakeland Volunteers in food drives and Angel implants and denture machinery juxtaposed have completed post- Medicine (LVIM) and Trees. They also] C O N N E C T support, cosmetic with delicate waterfall graduate studies, as well has played an active role worked hand in hand crowns, veneers and features viewable from as many hours a year in in the Give Kids a Smile with the Salvationwww.AgniniDental.com orthodontic services, eight of 12 operatory continuing education. campaign at Traviss Army to provide a as well as snoring and offices. All hygienists are Career Center. Dr. Drew free dental clinic for sleep apnea treatment… degreed, licensed also volunteers his the underprivileged. all while making Dr. Mike feels professionals. All dental time treating patients Agnini donates dental patients feel like they extremely fortunate to assistants are radiology at LVIM. Hygienists supplies regularly to are relaxing in a seaside be working alongside and expanded duties Ashley Agnini and Sue families in need and is cottage! his two grown sons, certified. Ellen Williams both always on the look-out Dr. Matt and Dr. Drew accompanied Dr. Mike for new ways to give Dr. Michael Agnini Agnini; as well as his The entire Agnini to Ethiopia last year to back to the community. and his wife, Donna, Orthodontic daughter- family believes dental teach hygiene in a new have two free-standing in-law, Dr. Derry care is a worldwide school in Mekelle. The Lakeland Area dental offices in Agnini. As a team, need. Dr. Mike, his Chamber of Commerce Lakeland. The first including Dr. Mike’s wife Donna, and his Giving back to the is proud to present opened in 1979 near wife Donna and their children are devoted to community doesn’t stop Agnini Family Dental Southgate shopping third child Ashley, treating people in third there. The entire staff with the January 2013 center. In 2009, the who is a hygienist, this world nations. They regularly seeks out ways Small Business of the second loction opened family is devoted to have been involved in to volunteer locally. Month award. dental mission trips to B Y M A U R E E N S H A W, FLOWER CART FLORIST SMALL BUSINESSOF THE MONTHCOMMITTEE MEMBERMAUREEN SHAW(FLOWER CARTFLORIST) PRESENTSTHE JANUARY SMALLBUSINESS OF THEMONTH AWARD TO DR.MICHAEL AGNINI. BACKROW: DR. ANDREWAGNINI, ASHLEYAGNINI, DONNAAGNINI, AND DR.MATT AGNINI.SCAN HERE WITH YOURSMART PHONE APP FORA SHORT VIDEO ABOUTAGNINI FAMILY DENTAL.10 | F O R U M F O R B U S I N E S S

THEMATTERS OFWANT TO KNOW WHY BEING A MEMBER OF THE LAKELAND AREA CHAMBER IS SO BECOMING? READ ON...CALENDAR EVENT HIGHLIGHTS NEW MEMBERS RIBBON CUTTINGS Miguel JOIN US IN WELCOMING BACK OUR SPRING TRAINING 2013 CABRERA DETROIT TIGERS TO LAKELAND FOR WELCOMES BACK OUR 2012 MVP DETROIT TIGER AMERICAN and Triple SPRING TRAINING 2013! LEAGUE CHAMPIONS! Crown Winner! TUESDAY, FEBRUARY 19 Join us on February 19 as we celebrate the return of our Detroit Tigers—the 2012 American Justin JOKER MARCHANT STADIUM • GATES OPEN 6 PM League Champions—to their Spring Training VERLANDER home at Joker Marchant Stadium with the 67th ADULTS $50 • CHILDREN (12 & under ) $25 Annual Tiger BBQ! For more than a century, 2012 NON-CHAMBER MEMBERS $60 Florida’s extraordinary climate and beautiful natural surroundings have provided the perfectAMERICAN ENJOY OUR WORLD FAMOUS MENU WITH A 2013 SOUVENIR MUG! backdrop to prepare big league teams for the LEAGUE regular season of America’s favorite national For more information pastime—BASEBALL!CHAMPIONS LAKELAND AREA CHAMBER OF COMMERCE Spring Training in Florida brings more than 1.5 67TH ANNUAL TIGER BBQ million enthusiastic fans from all over the country to enjoy the magic of baseball in a more intimate Post Office Box 3607 • Lakeland, Florida 33802-3607 setting. A major league training team is essential (863) 688-8551, Ext. 224 or 223 to draw visitors, winter residents, national visibility, and BIG business to Florida cities. Lakeland has Make checks payable to the Lakeland Area Chamber of Commerce been the Spring Training home to the Detroit Tigers for more than 77 years bringing millions of PURCHASE YOUR TICKETS ONLINE dollars into our community. We are even more TigerBBQ.LakelandChamber.com fortunate to have their Class A Lakeland Flying Tigers here year round and all of the ancillary ORDER DEADLINE Sponsored by business the Detroit Tigers bring to Lakeland WED., FEBRUARY 13 annually. Baseball and Lakeland—the perfect pair—see you at the ballpark—and at the 67th Annual Tiger BBQ! For information on purchasing Detroit Tiger Spring Training Tickets please go to Tigers.com or call (866) 668-4437.Jim LEYLAND SAVE THE DATE NO TAKE OUT ORDERS • NO AUTOGRAPHS 2.19.13 NO STEAKS SERVED AFTER 8 PM F O R U M F O R B U S I N E S S | 11

february 2013 datesTHUR THURSDAY, FEBRUARY 7 MON MONDAY, FEBRUARY 11 THUR THURSDAY, FEBRUARY 28 07 2012 ANNUAL MEETING 11 SBA COMMITTEE MEETING 28 SCORE BUSINESS ROUND TABLETHUR 5:30 p.m.. 11:45 a.m. 7:30 a.m. 14 The Lakeland Center WED Chamber Briefing Room Chamber Briefing RoomTUES 13 19 THURSDAY, FEBRUARY 14 MONDAY, FEBRUARY 11 During the month of December, our VisitorTHUR BUSINESS & BREAKFAST WED EMERGE LAKELAND STEERING COMMITTEE Information Center assisted hundreds of 21 7:30 a.m. 20 3:45 p.m. All Children’s Outpatient Care of Lakeland WED Chamber Briefing Room individuals, answering questions pertaining 3310 Lakeland Hills Blvd 27 to Chamber member businesses and the WEDNESDAY, FEBRUARY 13 Lakeland community. TUESDAY, FEBRUARY 19 GOVERNMENT AFFAIRS 67TH ANNUAL TIGER BBQ 8:00 a.m. WALK-IN VISITORS...................................... 223 6:00 p.m. Chamber Briefing Room RELOCATION RESPONSE MAILINGS............. 1 Joker Marchant Stadium RELOCATION RESPONSE (WALK IN)........... 19 2301 Lakeland Hills Blvd WEDNESDAY, FEBRUARY 13 ACCOMMODATIONS..................................... 0 BUSINESS VOICE OF GREATER LAKELAND WINTER ACCOMMODATIONS....................... 0 THURSDAY, FEBRUARY 21 9:00 a.m. VISITOR INFORMATION MAILINGS............. 10 BUSINESS AFTER HOURS Chamber Briefing Room VISITOR CENTER E-MAIL INQUIRIES........... 62 5:30 p.m. Fields Motorcars WEDNESDAY, FEBRUARY 20 4141 N Florida Ave EXECUTIVE COMMITTEE MEETING 4:00 p.m. Chamber Briefing Room WEDNESDAY, FEBRUARY 27 BOARD OF DIRECTORS MEETING Noon Lakeland Yacht & Country Club 929 Lake Hollingsworth Drive MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SAT SUN 1 2 345 6 7 8 9 10 16 17 2012 ANNUAL MEETING 23 24 5:30 P.M.11 12 13 14 15 22 SBA COMMITTEE MEETING GOVERNMENT AFFAIRS BUSINESS & BREAKFAST 11:45 A.M. 8 A.M. 7:30 A.M. EMERGE LAKELAND BUSINESS VOICE OF STEERING COMMITTEE GREATER LAKELAND | 9 A.M. 3:45 P.M. 19 20 2118 EXECUTIVE COMMITTEE BUSINESS AFTER HOURS 67TH ANNUAL TIGER BBQ MEETING | 4 P.M. 5:30 P.M. 6 P.M.25 26 27 28 BOARD OF DIRECTORS SCORE BUSINESS MEETING | NOON ROUND TABLE | 7:30 A.M.12 | F O R U M F O R B U S I N E S S

Event HIGHLIGHTS Business After Hours 01 02 Hosted by CenterState Bank & Clark, Campbell and Lancaster, P.A.03 04 01 | Board Member Kurt Elmhorst 05 06 of Allen & Company of Florida, Inc. presents Plaques of Appreciation to 07 08 co-hosts Dale Dreyer of CenterState 06 07 Bank and Timothy F. Campbell of Clark, Campbell and Lancaster, P.A. 02 | Members pose for the camera in between enjoying the wonderful Holiday atmosphere and the delicious food from Texas Cattle Company. 03 | Jonathan Crain (Two Men and a Truck), Kevin Chambers (LegalShield), Kathryn Koch (Lanier Upshaw, Inc.) and Steve Schmidt (Lakeland New Car Alternative) take a moment from networking and sharing leads to smile for the camera. 04 | Craig Hosking (Marketing System Blueprints) and Scott Katz (Fifth Third Bank) enjoy the outdoor music from musician Brian Rivers. New member reception Hosted by TD Bank 05 | Guests of the reception listen intently as Chamber staff encourage new members to stop by the Chamber to learn more about their memberships. 06 | Sophia Peavy of TD Bank welcomes new member Monte Marzilli of Discount Tire and discusses how they can potentially work together. Business & breakfast Hosted by Community Southern Bank 07 | Terry Ottinger welcomed a record crowd of 50 guests who attended and also thanked Community Southern Bank for hosting such a great event! 08 | Chrissanne Long of Marketing System Blueprints LLC, presented on the “Why” behind Social Media. F O R U M F O R B U S I N E S S | 13

Executive Roundtable in Asheville, NC.   Topics discussed were business building, ETF strategies, and compliance for Registered Investment Advisors.   The CPAlliance™ was created by CPS Investment Advisors in Lakeland, FL, and has over one half billion in combined assets under management.   CPS Investment Advisors was founded by Chas P. Smith, CPA/PFS. Lakeland Regional Medical Center Pleased to announce that J. Scott Swygert, M.D., a Watson Clinic, LLP, hospitalist, will take on the expanded role of Chief Quality Officer and Chief Medical Information Officer for Lakeland Regional Health Systems, while continuing to oversee his clinical duties. Women’s Care Florida, Lakeland OB/GYN Coldwell Banker Commercial Saunders Ralston Dantzler Realty Pleased to welcome Caroline Sargeant to the team. Sargent is an Advanced Registered Nurse Practitioner Lee Gettling of Kissimmee, FL has joined CBCSRD as (ARNP), who followed in the steps of her mother a sales associate. Lee specializes in development land and grandmother to pursue nursing and discovered and general commercial real estate, concentrating on a passion for working with OB/GYN patients. She the Hwy. 27 corridor in East Central Florida. Lee has received her degree as a Family Nurse Practitioner from a strong 30-year background in real estate. As former the University of South Florida, where she received owner of a commercial and investments realty, he sold special training and experience in high-risk labor and commercial buildings and land. He has been involved delivery. in large real estate projects that include single-family subdivisions, multi-family projects, and building over Broadway Real Estate Services 200 custom homes, as well as an industrial park. As an experienced negotiator, he has a concentrated Jack A. Strollo, CCIM, Managing Broker, earned the background in selling businesses throughout the Certified Commercial Investment Member (CCIM) State of Florida, such as medical labs, agencies, and designation from the CCIM Institute, one of the leading practices. commercial real estate associations in the world. The CCIM designation is awarded to commercial real estate Polk State College professionals upon completion of the graduate-level core course curriculum and attainment of a qualifying Professor of Mathematics Carolyn Horseman has level of experience. The CCIM curriculum addresses received the International Conference on College the cornerstones of commercial investment real estate, Teaching and Learning’s Award for Innovative including financial analysis, market analysis, user Excellence in Teaching, Learning and Technology. decision analysis, and investment analysis. Straughn Trout Architechts, LLC American Business Women’s Association/ Lkld Downtown The Tampa Bay Chapter of the American Institute of Architects (AIA) has recognized Lakeland-based Would like to congratulate the 2012 slate of officers: Straughn Trout Architects, LLC as the 2012 Firm of President-Kim Andreadis, Vice President-Maria the Year.  The announcement was part of the Chapter’s Martinez, Secretary- Jessica Minter, Treasurer- Mary Honor and Design Awards held on November 1 at the Stephenson. Immediate past president Gina Berry Tampa Museum of Art. received the level 1 Best practice award and was recognized in the Top Ten Women of the year. Central Florida SCORE Eventrics John Peronto and Michael Freid have completed the required training and have been recognized by Sherrin Smyers, President, is thrilled to announce that SCORE.org as a SCORE Certified Mentor.  Central Eventrics Weddings has received The Knot’s coveted Florida SCORE offers no cost and confidential business 2013 Best of Weddings Award. This annual list of the mentoring and can be reached at (863) 619-5783 or best wedding professionals is rated and reviewed by [email protected]. brides and establishes Eventrics Weddings among the top 5% of wedding planners in the region. Under the THE LAKELAND CHAMBER PRINTS direction of Wedding Planner Brittany Ellis, Eventrics BUSINESS ANNOUNCEMENTS Weddings has also received a 5-star rating on Wedding EACH MONTH AS SPACE PERMITS. Wire and is a Preferred Vendor of Perfect Wedding PLEASE E-MAIL ANNOUNCEMENTS Guide for 2013. TO [email protected] CPS Investment Advisors Recently hosted their 16th annual CPAlliance™14 | F O R U M F O R B U S I N E S S

MEMBER RENEWALS 1982 | 30 YEARS 20+ MANPOWER, INC. YEARS 1985 | 28 YEARS 1940 | 73 YEARS SUN STATE JANITORIAL PRODUCTS, INC. MINE & MILL SUPPLY CO. 1986 | 27 YEARS 1950 | 63 YEARS JACK’S INSURANCE AGENCY, INC. CANNON BUICK - CADILLAC - MITSUBISHI 1987 | 26 YEARS GEORGE L. GAINES, JEWELER HARRELL’S, LLC ENGLISH FAMILY RESIDENTIAL PROPERTIES, LLC WONN/WPCV/WLKF/WWRZ RADIO 1988 | 25 YEARS 1953 | 60 YEARS POLK COUNTY ANIMAL HOSPITAL GILLUM-WADDELL PLUMBING CO., INC. 1988 | 24 YEARS 1953 | 59 YEARS JIMBO’S PIT BAR-B-QLAKELAND FUNERAL HOME & MEMORIAL GARDENS 1991 | 22 YEARS SALE INSURANCE AGENCY, INC. MEDICAL AIR SERVICES ASSOCIATION OF FLORIDA 1959 | 54 YEARS 1992 | 20 YEARS FLETCHER PRINTING CO., INC. HARDY’S INDUSTRIES, INC. WALL FOSS FINANCIAL, LLC 1960 | 53 YEARS 15 YEARS HEATH FUNERAL CHAPEL JAN BELLAMY, BROKER/OWNER 1961 | 52 YEARS 10 MARTIN & MARTIN, ATTORNEYS PA YEARS 1964 | 49 YEARS INTEGRATED METAL PRODUCTS, INC. STATE FARM INSURANCE/BUZZ TARVER 5 YEARS 1966 | 47 YEARS FIVE GUYS BURGERS & FRIES MOMENTIVE SPECIALTY CHEMICALS 1968 | 44 YEARS W.H. ALDERMAN PLUMBING CO. B & B AUTO BODY WORKS, INC. JEFFERSON-ALLSOPP, INC. 1971 | 42 YEARS DOUGLASS SCREEN PRINTERS INC. LAKELAND ELECTRIC 1972 | 41 YEARS SANLAN RV PARK 1977 | 36 YEARS LAKELAND PERIODONTICS, INC. 1980 | 33 YEARS MORGAN STANLEY F O R U M F O R B U S I N E S S | 15

NEW MEMBERS GENTIVA HEALTH SERVICES Each month, the Chamber enlists the1 STOP TIRE SHOP 4935 SOUTHFORK DR help of 20 volunteers LAKELAND, FL 33813 to mentor new and3430 US HIGHWAY 92 E (863) 648-9118 current membersLAKELAND, FL 33801 GENTIVA.COM with involvement(863) 274-4019 SHERRI GRIFFIN, LPN in Chamber eventsCESAR JIMENEZ HEALTH CARE – HOME HEALTH CARE and programs.TIRE DEALERS HEACOCK PAYROLL This month, the1ST CLASS TILE & GROUT RESTORATION Chamber staff would like to recognize Ms. 100 E MAIN ST Jennifer Hatfield, Commercial SalesCALL TO SCHEDULE AN APPOINTMENT LAKELAND, FL 33801 Professional at Terminix Commercial Division,(863) 397-4671 (863) 683-2228 for her outstanding attention to Chamber1STCLASSTILEANDGROUT.COM HEACOCK.COM members and attendance at events! Jennifer isMARK LANDFEAR SUZETTE WELLING a wonderful asset to the Chamber and to theCLEANERS – CARPET/UPHOLSTERY/DRAPERY PAYROLL PROCESSING Lakeland community!ALLTEK SERVICES, LLC HOMETOWN HOMECARE MEDICAL SERVICES JENNIFER HATFIELD2810 PARKWAY ST, STE 1 400 S FLORIDA AVE, SUITE 901 TERMINIXLAKELAND, FL 33806 LAKELAND, FL 33801 COMMERCIAL DIVISION(863) 709-0709 (863) 937-8960 COMMERCIALALLTEKSERVICES.COM HOMETOWN-HOMECARE.COM SALES PROFESSIONALTOM BOWLES ALI LEWISCOMPUTERS – CONSULTING & NETWORKING HEALTH CARE – HOME HEALTH CARE AVESTA HOMES JOKERS WYLD ENTERTAINMENT705 TERRACE CIR CALL TO SCHEDULE AN APPOINTMENTLAKELAND, FL 33801 (386) 747-5290(863) 248-5599 JOKERSWYLDENT.COMTIFFANY TYLER RAY GONZALESPROPERTY MANAGEMENT ENTERTAINMENTBUTTERCUP CAKES LAKE GIBSON MIDDLE SCHOOL 4122 S FLORIDA AVE 6901 N SOCRUM LOOP RD LAKELAND, FL 33813 LAKELAND, FL 33809 (863) 940-0993 (863) 853-6151 BUTTTERCUPLAKELAND.COM LAKEGIBSONMIDDLE.COM DANIELA BOROW KATHY CONELY BAKERS SCHOOLS – K-12 PUBLICCENTRAL HOLIDAYS PATIO 850 250 MOONACHIE RD 850 S TENNESSEE AVE MOONACHIE, NJ 07074 LAKELAND, FL 33801 (201) 228-5200 (863) 940-2030 CENTRALHOLIDAYS.COM BRUCE LYON CARL MONTICELLI RESTAURANTSTRAVEL AGENCIES SMOKEPOINT MUSIC, LLC COLD STEEL FIREARMS CALL TO SCHEDULE AN APPOINTMENT 2916 S COMBEE RD (703) 231-6305 LAKELAND, FL 33803 JOE COOPER (863) 797-4867 ENTERTAINMENTCOLDSTEELFIREARMS.COM ROB HUFFSTICKLER SONRISE CHRISTIAN CHURCH & SCHOOL GUNS – RETAIL 3151 HARDIN COMBEE RD CUBESMART LAKELAND, FL 33801 (863) 665-4187 2200 HERITAGE DR SCSLAKELAND.COM LAKELAND, FL 33801 STEPHEN BURTON (863) 666-3320 SCHOOLS – K-12 PRIVATECUBESMART.COM DIANE GOODMAN TOP DOWN EXTERIOR CLEANING SELF STORAGE WAREHOUSE CALL TO SCHEDULE AN APPOINTMENT EVERJAN SERVICES, LLC (863) 255-7849 TOPDOWNCLEANING.COM 1533 W MEMORIAL BLVD COLIE GOODRICH IIILAKELAND, FL 33815 PRESSURE CLEANING(863) 937-8036SIMPLYEVERJAN.COMJANET THOMPSONTAX SERVICESFLORIDA ROCK INDUSTRIES, INC. 2858 SIDNEY AVE ORLANDO, FL 32810 (407) 298-1900 CHARLES WALLIN CONCRETE PRODUCTSFOLSOM CONSTRUCTION MANAGEMENT LLC 113 S FLORIDA AVE LAKELAND, FL 33801 (863) 226-0885 MICHAEL FOLSOM CONSTRUCTION16 | FFOORRUUMM FFOORR BBUUSSIINNEESSSS

RIBBON CUTTINGS Special thanks to Mayor Gow Fields, Commissioner Justin Troller, Commissioner Phillip Walker, and all the Board Members and Chamber Champions who truly make these ceremonies special events. TOUGIE BABY Lakeland, FL 33801 121 S KENTUCKY AVE | (863) 413-1000 ALPHAGRAPHICS THE SOCIALITE Lakeland, FL 33813 Lakeland, FL 338014130 S FLORIDA AVE | (863) 646-5699 210 E PINE ST | (863) 937-9273 LAKELAND420.ALPHAGRAPHICS.COM THE-SOCIALITE.COM LAW OFFICE OF AMANDA SALCIDO CHASE BANK Lakeland, FL 33803 Lakeland, FL 33809206 EASTON DR, STE 206 | (863) 688-1728 4136 US HIGHWAY 98 N | (863) 853-9484 SALCIDOLAWOFFICE.COM JPMCHASE.COM TAILWHEELS ETC. FLIGHT SCHOOL GREATER FAITH TEMPLE CHURCH Lakeland, FL 33811 Lakeland, FL 338033131 FLIGHTLINE DR | (863) 401-3592 220 W BEACON RD | (863) 608-4700 TAILWHEELSETC.COM F O R U M F O R B U S I N E S S | 17

2013 LAKELAND AREA CHAMBER OF COMMERCELEGISLATIVE PRIORITY STATEMENT THE LAKELAND AREA CHAMBER OF COMMERCE WILL MONITOR CLOSELY AND LOBBY ACCORDINGLY ON THE FOLLOWING IMPORTANT ISSUES THROUGHOUT THE 2013 LEGISLATIVE SESSION.ECONOMIC DEVELOPMENT & TOURISM INTERNET TAX LOOPHOLE PRESUMPTIVE DISABILITY REFORMSupport the Governor’s Office in efforts to retain Support measures to close the Internet sales tax Support local efforts to reform pension programs,Florida’s Spring Training teams and attract new loophole; and streamline sales tax information specifically related to presumptive disability.teams to the State. and definitions to make it easier to preserve the competiveness of Florida businesses. Support legislative efforts to place a reasonableSupport continued use of public funds for evidentiary standard in Statute in regards to workersprofessional sports facilities. HEALTHCARE compensation claims for hypertension and other heart-related ailments, lung disease and certainFunding for the Frank Lloyd Wright Tourism and Support efforts to reduce fraud and abuse within the mental conditions.Education Center. Medicaid system Support prohibiting the application of presumptionENERGY SOLUTIONS Support the most efficient use of Medicaid funding for users of tobacco products. targeted to providers that are caring for the greatestSupport comprehensive energy policy that number of poor and uninsured. PROPERTY INSURANCE REFORMbalances affordable, reliable, conservative andenvironmentally responsible energy sources while Support legislation that encourages the Support property tax reform that does not unfairlypromoting economic and national security. development of transportable health care shift the property tax burden onto Florida business exchange information through locally based owners. Health Information Exchanges based on national standards. Support much-needed reforms to Florida’s property insurance market and the Hurricane CatastropheMEET OUR TEAM Fund (CAT).THE LARGEST LOCAL CPA FIRM IN POLK COUNTY TORT REFORMAt Cross, Fernandez & Riley, LLP (C/F/R), our main Supporting passage of comprehensive tort reform tofocus is providing quality, hands-on service to our lessen the burdensome costs imposed by our currentclients. We accomplish this by providing prompt, legal system on Florida’s employers and consumers.expert advice with a high degree of professionalismand personal attention. TRANSPORTATIONOur team feels there are three elements of service Continue monitoring and working with the FDOTthat are essential to our clients’ success and to pursue efforts to redirect freight traffic fromsatisfaction – quality, timeliness and affordability. Lakeland’s downtown corridor.We take pride in the fact that we can fulfill allthree elements. When you choose C/F/R, you can CITY OF LAKELANDrest assured that you will never have to sacrificequality, time or money. Obtain State and Federal Grant funding to bring the Skyview water and wastewater utility into From left to right: Denise Robson, Dan Dorrell, Managing Partner of the Lakeland compliance without burdening City ratepayers. Office, and Amy Bruce. As a true testament of remaining local, the professionals in the Lakeland office have served the community their entire careers. PUBLIC SAFETY P rovide continued funding for educational dual purpose capital improvement projects. The request is on behalf of both Polk State College and Polk County public safety agencies.Lakeland Office Orlando Office Tampa Office Winter Haven OfficeP: (863) 937-9520 P: (407) 841-6930 P: (813) 321-6869 P: (863) 299-5638 For more information about our services, please visit www.cfrcpa.com.18 | F O R U M F O R B U S I N E S S

THE LAKELAND AREA CHAMBER OF COMMERCE SUPPORTS STRENGTHENING OUR EDUCATION AND WORKFORCESYSTEMS TO CLOSE THE TALENT GAP AND PROVIDE FLORIDA WITH LONG-TERM ECONOMIC SUCCESS THROUGH A HIGHLY SKILLED AND EDUCATED WORKFORCE.K-12 EDUCATION – POLK COUNTY Stabilize state funding to allow flexibility for Continued funding of the Florida Resident Access the District to support schools’ operations Grant (FRAG) and Bright Futures.The Lakeland Area Chamber of Commerce along with the ability to properly compensaterecognizes that prioritizing investments in K-12 educators/staff. Continued support of the new Florida Polytechniceducation and achieving measurable results for campus, construction and administration.students and teachers are critical to the future of Support equity and flexibility for traditional, public,our community. Therefore, the Chamber supports charter, magnet and choice schools. Support the funding and addition for STEM-relatedchanges to K-12 education that allow a focus on local programs including math, science, nursing (RN,initiatives and local control, instead of a “statewide” HIGHER EDUCATION –POLK COUNTY DNP, and BSN) and other health science degrees, inapproach. collaboration with local partners. The Lakeland Area Chamber of CommerceProvide real local control and flexibility that will recognizes Polk State College, Florida Southern Support funding for dual enrollment, which providesallow Polk County Schools to properly allocate College, Southeastern University and Florida accelerated, affordable & local paths to degrees.funding and provide specialized instruction for Polytechnic as important, local avenues for thestudents/programs. County to produce college degrees and shrink the Continued support, funding, affordability and educational attainment gap, thereby advancing the flexibility in addressing local developmentalCreate uniform accountability standards and cause of economic development. Therefore, the educational needs for all Polk County higherrealistic implementation timelines that lead to Chamber requests the state’s support for the above educational institutions.increased academic opportunities for students. educational institutions in the following areas:3 Way U.S Headquarters Lakeland, FL. - Est1976 **Important correction to the Jan 3Way Cleaning advert**We would like to amend our ad copy from last month regarding being the 4th best thing from Britain.  Several of you pointed out some other things from Britain that are also better than us….3Way Cleaning the 138th best thing to come out of Britain…ever! Pst! Want to minimize sickness and not get theFlu, call us for a free quote, and find out how we clean your work environment properly, and minimize office sickness. Call us for all your commercial cleaning and Janitorial needs: 863 594 1965 or [email protected] F O R U M F O R B U S I N E S S | 19

CHAMBER FOUNDATION AWARDS COMMUNITY GRANTSOne of the greatest assets this Chamber has in serving the 2013diverse needs of our community is the Lakeland Area Chamber FOUNDATIONFoundation. Founded in 1973, the Foundation serves to supportvital community and education initiatives. It also allows an avenue LEADERSfor Chamber member businesses to contribute philanthropically tonon-profit organizations in our community by making a voluntarydonation through the Chamber’s membership investment invoice. Under the leadership of Foundation Chairman Alice Hunt (Hunt Construction of Central OFFICERS Florida, Inc.) the Chamber Foundation Board of Directors met in October and approved grants totaling $36,364 to the following organizations and programs in 2013: WALKER WILKERSONACHIEVEMENT ACADEMY [Automatic External Defibrillator [AED] Purchase] FOUNDATION CHAIRMAN ANDCHILDREN’S CLOTHES CLOSET AT FIRST UNITED METHODIST CHURCH [Children’s Clothes Closet] IMMEDIATE PAST CHAMBER CHAIRMANIMPERIAL SYMPHONY ORCHESTRA [“School Day” Concert]JUNIOR ACHIEVEMENT OF POLK COUNTY [Lakeland Junior Achievement] (CLIFTONLARSONALLEN, LLP)LAKELAND AREA CHAMBER OF COMMERCE [Leadership Lakeland]LAKELAND VISION, INC. [Connect Lakeland – Phase 1] MARK E. WILSONPLATFORM ART, INC. [Platform Art Spring 2013 Lake Beulah Trail and Veteran’s Park Event]POLK STATE COLLEGE FOUNDATION [Emergency Scholarships] CHAMBER CHAIRMAN OF THE BOARDPOLK THEATRE, INC. [Children’s Live Performing Arts Series] (KIMLEY-HORN AND ASSOCIATES, INC.)READ POLK, INC. [READ Lakeland Adult Student Learners]UNITED WAY OF CENTRAL FLORIDA SUCCESS BY 6, LET’S GROW COMMUNITY INITIATIVE TIM JACKSON[Dolly Parton Imagination Library]VISTE/VOLUNTEERS IN SERVICE TO THE ELDERLY [Highlands Grove Elementary Sandwich & Cookie Project] CHAMBER CHAIR-ELECT (NUJAK COMPANIES) Special thanks to the following member businesses and individuals who have contributed to the Foundation from October 1, 2011 through September 30, DAN MCBRIDE 2012. Their tax-deductible contributions will support the Foundation’s mission TREASURER (VICTORY CHURCH) to improve Lakeland’s quality of life. KATHLEEN MUNSON BADCOCK HOME FURNITURE & MORE | BUCKNER PROPERTIES | C. HACKNEY VENDING CHEATHAM GOLENO & FERGUSON, P.A. | CROWN PRINTING | FLOWER CART FLORIST PRESIDENT HUNT CONSTRUCTION OF CENTRAL FLORIDA, INC. | PENINSULAR EXTERMINATING QUALITY PETROLEUM CORPORATION | STRAUGHN TROUT ARCHITECTS T I M O T H Y F. C A M P B E L L TAPATIO’S RESTAURANTE MEXICANO | WEST CARIBBEAN CUBAN RESTAURANT GENERAL COUNSEL IF YOU WOULD LIKE TO LEARN MORE ABOUT HOW TO SUPPORT THE (CLARK, CAMPBELL, AND LANCASTER, LLP) FOUNDATION’S EFFORTS, PLEASE CONTACT KATHLEEN MUNSON AT THE CHAMBER, (863) 688-8551, EXT. 234. DIRECTORS20 | F O R U M F O R B U S I N E S S SYLVIA BLACKMON-ROBERTS (BLACKMON-ROBERTS GROUP) TERRI GOLENO (CHEATHAM, GOLENO & FERGUSON, P.A.) JOE L. RUTHVEN (THE RUTHVENS) MAUREEN SHAW (FLOWER CART FLORIST) GARY TARR

IF YOU ARE INTERESTED dining . shopping . nightlife . sports . events . where to stay . what to do IN CONTRIBUTING, PLEASE DOWNLOAD TODAY! MARK THE FOUNDATION Whether you’re a frequent BOX ON YOUR MEMBERSHIP visitor, a local or a newcomer to Central Florida, this app will INVESTMENT RENEWAL lead you to local restaurants, INVOICE OR COMPLETE THE shopping, attractions, night life & other fun things that can FORM BELOW WITH YOUR be found in Central Florida. DONATION MADE PAYABLE TO THE LAKELAND AREA start exploring CHAMBER FOUNDATION, INC. Free for your Smart Device » AND RETURN TO: LAKELAND AREA CHAMBER Scan the above code with your smart device to download the free app. FOUNDATION, INC. brought to you by sponsored by P. O. BOX 36 0 7 Ridge LAKELAND, FL 33802-3607 IGslraonvdesNAME: WE PROVIDE SOLUTIONS EMPLOYEE BENEFITS SOLUTIONSFIRM NAME: Heacock Payroll offers a truly outsourced Heacock Payroll helps you design & customize your payroll service, including: program to include medical, dental, vision, voluntaryADDRESS: products and 401(k). • Direct DepositCITY: • Visa Paycard Options A PARTNER YOU CAN COUNT ON • Payroll ChecksSTATE: • Payroll Reporting A trusted organization, Heacock Payroll, LLC is a • Tax Filing, including 941 and UCT6 member of the Heacock Group of companies, whichZIP: • Employee Benefit Administration has been serving Florida since 1922. With Heacock • Paid Time Off Tracking Payroll, you will be transferring the burden of dealingTELEPHONE #: • Workers’ Comp “Pay As You Go” with administrative employee-related functions to a • New Hire Reporting team of professional specialists.EMAIL: • Child Support & Garnishments LAKELAND OFFICE CALL TODAYA M O U N T: WORKERS’ COMPENSATION SOLUTIONS 100 E. MAIN STREET to find out howTHE LAKELAND AREA CHAMBER FOUNDATION, LAKELAND, FL 33801 Heacock Payroll INC. IS A 501(C)(3) NOT-FOR-PROFIT We can help reduce your overall cost and help P: (863) 683-2228 can help your to simplify your reporting and audit process. TF: (800) 677-5172 ORGANIZATION INCORPORATED UNDER THE [email protected] business. LAWS OF THE STATE OF FLORIDA. YOUR TAX- • Avoid up-front premiums and year-end audit surprises with Pay As You Go Programs 863.683.2228 DEDUCTIBLE CHARITABLE CONTRIBUTION TO THE CHAMBER FOUNDATION WILL HELP • Earn Discounts with Workers’ Comp Safety Programs Regulation Information SUPPORT COMMUNITY AND EDUCATION BETTERMENT PROGRAMS. F O R U M F O R B U S I N E S S | 21

COMMON a TASTE of local business one cup at a time The Common Grounds member feature gives your business the opportunity to showcase “a day in the life” of your employees and customers. Each month, one of the door prizes at the Business After Hours event will be a Common Grounds Lakeland Chamber coffee mug & the opportunity to submit a 350 word article about your local business.BY JOHN CORRIGANTHE FEARN PARTNERSHIP, INCWWW.FPICRE.COM David Fearn and Greg Mugg founded The Fearn Partnership in 1989. UponDavid’s untimely death, Greg Mugg became the Broker/President. The company hasalways emphasized integrity, honesty, and fairness in its approach to business. Ourexperienced brokers and sales associates are among the most experienced, trustedand knowledgeable in the Lakeland market. The company’s initial interest wascommercial real estate and management and gradually expanded into businessbrokerage. While involved in many high profile deals our most important legacy isin the many smaller deals too numerous to mention but extremely important to ourclients and customers. The company has an excellent reputation in the communityand is known for its willingness to work with other brokerage companies. The Fearn Partnership sales associates are among the most qualified in thecommercial real estate and business brokerage area. Our associates bring a widerange of experience and knowledge to the company including banking, real estatedevelopment, appraisal, and business ownership. Their long time residence inLakeland and membership in such as Rotary and Kiwanis helps their knowledgeand the ability to share this knowledge for the benefit of our customers is aninvaluable asset that provides synergy and creative solutions to real estate andbusiness problems. Each person is conversant with current market conditions inthe Lakeland market. The company is dedicated to professional and ethical service for our clients. Wewelcome the opportunity to work with you. Owners who list their properties andbusinesses with the company will be happy to know that our associates will workexclusively for you to lease or sell your property or business. Unlike most of ourcompetitors, the company owns no warehouses, retail sites, businesses, or officebuildings. This avoids any conflict of interest between your interest and the interestof the company. We work exclusively for you with only your best interest at heart.Our sales associates have multiple years experience in commercial real estate,which they willingly share with each other. Isn’t it time that you put the FearnPartnership to work for you?22 | F O R U M F O R B U S I N E S S

polk progress updateDR. JAMES The fiscal cliff that acted as a impact. Congress and from for the past that the 2nd and 3rdFARRELL, CFA has been averted, at stimulus for 2011 and the White House have two years. There will quarters of 2012 were least until February. 2012. Workers should placed themselves likely be a measurable steady, but not strong.FLORIDA SOUTHERN Congress passed a expect to see their in a similar situation economic impact onCOLLEGE deal which raises the paychecks reduced by to 2011 when the the 1st and 2nd quarter The purpose of the marginal tax rate 2% up to the $113,700 Budget Control Act as households adjust Budget Control Act was] C O N N E C T on income above limit as the rate reverts was enacted. As of the their spending and to create a situation $400,000 for single back to 6.2%. end of 2012 the US has saving habits, however that would forceFLSouthern.edu/ people ($450,000 for reached its borrowing the US economy will opposing viewpointsPolkProgress married couples) to A large point of limit and the Treasury likely continue to to negotiate and make the pre-2001 level of contention of the is currently in a period improve otherwise. tough choices about 39.6%, however it left 2011 Budget Control of “extraordinary We are unlikely to what we can and the remainder of the Act, however, was measures” to see another national cannot afford and how tax rates unchanged. the sequester. This temporarily halt recession from the much each household In addition, they was issue punted into borrowing while a social security tax should contribute. reinstated the February with a two- new debt ceiling alone, however What was supposed extended time for month delay put in is negotiated. This the results of the to be hammered out unemployment place on the $110B negotiation will negotiations between by the end of 2011, benefits from six in spending cuts that likely be intertwined now and the end of became an election months to one year, were set to take place with the budget cut February will play year talking point and permanently tied the this year. Failing to negotiations as they a considerable role is now being kicked AMT exemption to reach an agreement on both have a 2 month in that. Polk County a little further down inflation and extended the appropriate level window. taxable sales will likely the road. Taxpayers, current Medicare and timing of spending take a hit as the recent benefit recipients, reimbursement rates cuts along with taxes, Locally, workers growth has been slow. and employers are all to doctors for another the so-called “Grand will have to begin the While the 4th quarter waiting to find out year. The agreement Bargain”, Congress adjustment to life numbers are not yet what 2013 has in store also ended the Social pushed back the cuts without the social available, you can see and will likely remain Security tax reduction until February in order security stimulus that in the chart below on edge until this is to avoid an immediate they have benefited settled. POLK COUNTY TAXABLE SALES ($1000S - SEASONALLY ADJUSTED) $2,500,000 $2,000,000 $1,500,000 $1,000,000 $500,000 $0 F O R U M F O R B U S I N E S S | 23

Lakeland Area Chamber of Commerce P.O. Box 3607 • Lakeland, FL 33802 - 3607 RETURN SERVICE REQUESTEDget connected. Business After Hours24 | F O R U M F O R B U S I N E S S presented by Fields Motorcars February 21 5:30 -7:30 p.m. At their new showroom 4141 N Florida Ave N Florida Ave & Lakeland Hills Blvd $10 Members | $30 GUests Your RSVP Is Appreciated Visit LakelandChamber.com