دليل1

‫ﻟـﻬــــــــﻮﻳﺔ وﺷــﻌـــــــــﺎر ‪HEART‬‬ ‫‪BRAND GUIDELINES‬‬

ICONS 04 LOGO 01 Icons 4.1 Logo Structure 1.1 Pattren ‫ اﻟــﺒـــــــــــﺎﺗــــــﺮن‬4.2 Clear Space 1.2 Colored Background 1.3 APPLICATIONS 05 Logo Misuses 1.4 Merchandise 5.1 COLORS 02 Colors Palette 2.1 TYPEFACES 03 Typefaces 3.1

01 LOGO

Logo Emblem Logotype 1.1 Logo Structure logo structure consists of the logo emblem and logotype. The logo structure must not be altered in any case, as the logo dimensions have been designed carefully to get a balanced look and feel.

1.2 Clear Space To ensure legibility and prominence, the logo is surrounded by an area of clear space which remains free of other design elements, such as other logos or patterns. The construction of the clear zone area of the logo is based on “ “ in the from the logo as demonstrated here.

1.3 Colored Background The background colors may be any from our color palette, as shown in this page. Contrast is essential, thus, the logo must be used in its basic color on colored

X XX 1.4 Logo Misuses Changing Logo Dimensions Adding/Removing Logo Elements Adding Frame Examples shown here illustrate possible misuses of X X X the National Day logo that should be avoided. The logo should never be altered, redrawn, or manipulated in Changing Logo Colors Adding Effects Tilting the Logo any way. X X X Changing the Logotype Adding Outlines Changing Opacity

02 COLORS

‫اﻟﻘـــــــــﻮة‬ ‫اﻟـــﻄـــﺎﻗــﺔ‬ ‫‪Power‬‬ ‫‪energy‬‬ ‫ﻣﺘﻔـــــﺎﺋــــــــــــﻞ‬ ‫‪optimistic‬‬ ‫ﺧــــــــــــــــﻼق‬ ‫‪creative‬‬ ‫ﻣــــﺒﺘــــﻜـــــــــــــــــــﺮ‬ ‫اﻟﺘﺠﺪد واﻷﴍاق‬ ‫‪innovative‬‬ ‫‪Regeneration and radiance‬‬

2.1 Color Palette #f5c8d5 #d91e20 RGB 245 200 213 RGB 217 30 32 CMYK 1 25 4 O CMYK 9 100 100 1 #f39aa2 #fbeef2 #ea5474 RGB 243 154 162 RGB 251 238 242 RGB 234 84 116 CMYK 1 48 22 O CMYK 0 7 1 O CMYK 2 82 36 O

03 TYPEFACE

Giaza Stencil 3.1 ABCDEFGHIJKLMNOPQRSTUVWXYZ The font was carefully chosen to match the identity 1234567890 To maintain brand consistency and relevance in all its uses.

04 ICONS

4.1 Icons are designed carefully to match the identity style.

4.2

05 APPLICATIONS