At eMarketing Concepts, one of our core activities is keeping up to date with changesand making sure these changes are factored into our customers’ online marketing. Withonline marketing, no two businesses are the same and the approach taken needs tofactor this in. That means there is no “one size fits all approach” and we take eachbusiness case by case.
Search Engine Optimization is one of the most cost effective and efficient ways to getfound online. Search Engine Optimization is the process of optimizing a website toshow search engines how relevant that site is when certain keywords and phrasesare typed in. This is our area of expertise.Our focus with this service is to get your website found. That means getting it ontothe first page of search engine results. This is a critical goal because most people donot click through to the second page of results. Instead they simply try a differentsearch. That means that if your website is not on the first page, you are not gettingfound. We work to make sure that when your potential customers type in words tosearch for your product or service, your website shows up, and as near to the top ofthe results as possible.
Online marketing is one of the fastest evolving industries that there is. Understandingthe range of different options open to you is a challenge in itself, and then these optionsare continually changing. Even in the last five years, online marketing has changedalmost beyond recognition from how it was performed previously. At eMarketingConcepts, one of our core activities is keeping up to date with changes and making surethese changes are factored into our customers’ online marketing.With online marketing, no two businesses are the same and the approach taken needsto factor this in. That means there is no “one size fits all approach” and we take eachbusiness case by case. With this service we work with you to understand your business,your target market and your goals so that we can create a custom-made approachdesigned specifically to meet your needs.
Web technology is continually changing and improving. A website that was built evenfive years ago will not be benefitting from technological solutions available today. Inaddition to this, at eMarketing Concepts, we often encounter websites that were notbuilt optimally in the first place.Are you aware that the hosting of your website can negatively influence your searchengine performance? Websites that are slow to load are detrimental to the customerexperience. Companies with slow and inefficiently loading websites find themselvespenalized, not least because busy customers do not have time to wait. In this digital agethey would rather go elsewhere where they can get what they need quicker… from yourcompetitor.
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