jawhara brand book

YOUR GOLDEN CHOICE ! BRAND BOOK

2 CONTENTS

3 ABOUT................................................................ 4 OUR VISION ����������������������������������������������������5 OUR MISION ���������������������������������������������������6 OUR VALUES ��������������������������������������������������7 LOGO................................................................... 8 COLORS............................................................ 12 DOs & DON'Ts ���������������������������������������������� 14 SIZES................................................................... 16 DOs & DON'Ts ���������������������������������������������� 18 TYPOGRAPHY ��������������������������������������������� 20 DOs & DON'Ts ���������������������������������������������� 21 DESIGNS.......................................................... 25

ABOUT4 JAWHARA is a brand of handmade gold jewelry, Our jewelry is made with a lot of love and patience, The uniqueness of the golden source, Our gold is extracted from mines in Egypt. Gold with a lifetime warranty, And all products are made of 24K Gold. JAWHARA YOUR GOLDEN CHOICE!

5 OUR VISION Gold is not just a jewel, gold is an integral part of cultures World. Gold is in the human consciousness a symbol of prestige, wealth, and success. And every event or party has the right gold jewel. That's why we don't compromise on quality, and we're here to show you the nobility and prestige because we believe that gold connects to the essence of inner beauty, Balances the energies of the center of the body, which encourages improved self-confidence, Relaxing the ego, and reducing a sense of emptiness.

6 OUR MISION 1. We want every client to leave the shop with a smile. 2. We want to be able to provide the best service we can in every situation no matter what. 3. We aim to increase our business by word of mouth; therefor we tell people things about our shop that makes it interesting for them to share. 4. We, as a team, are so well informed about our products and brands that we always have the best information for our customers. 5. We will always try to make an extra step. 6. We will always try to exceed the expectation of our customers. 7. We will go as far as we possibly can to attract a customer back to our store and connect with us. 8. Every client that leaves our store knows more about jewelry because we passionately told him about it. 9. No customer will leave here without offering him a little extra service, like a polishing of his jewelry, a small repair, or even just a little gift for their child, grandchild or themselves. ( think about a little box, a polishing cloth, a little wrapped chocolate in the form of a diamond etc.)

7 OUR VALUES QUALITY: all of our products are made of 24K Gold, with a lifetime warranty. PERSONAL ATTENTION: We are committed to professionalism at the highest level, everyone is important, No customer will leave here without offering him a little extra service & a smile :) ELEGANCE: Jewelry with Elegance is devoted to quality. We inspect every piece of merchandise at least twice to ensure our customers purchase only the finest jewelry. The first inspection takes place at the manufacturer's according to our stringent guidelines. A second inspection is conducted by our trained quality inspectors after we receive the jewelry.

8 LOGO

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10 JAWHARA YOUR GOLDEN CHOICE !

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COLORS12 MAIN COLORS #: b58c40 #: 122620

13 SECONDARY COLORS #: d6ad60 #: f4ebd0

14 DOs

15 DON'Ts

16 CLEAR SPACE CLEAR SPACE SIZES CLEAR SPACE CLEAR SPACE

17 MIN SIZE:H: 32.622 W: 25.06

DOs DON'Ts18 DO NOT rotate the logo in any way DO NOT misplace elements of the logo DO NOT change any proportions of the logo

19 DO NOT use the wordmark without the icon ALLOWED to use the icon without the wordmark ALLOWED to use the icon as an element of pattern

20 TYPOG Montserrat RAPHY BOLD HEADLINES Montserrat Medium ABCDEFG 1234567 Montserrat Bold ABCDEFG 1234567 Paragraph Montserrat Regular ABCDEFG 1234567

21 A Headline should always be UPPERCASE DOs DON'Ts HEADLINE Headline headline DO NOT change spacing beetwin letters HEADING HEADLINE H E A D L I N E A Headline should always be bolder than a Paragraph HEADLINE HEADLINE Paragraph Paragraph

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25 DESIGNS

26 >a href=\"https://www.freepik.com/psd/business-card\">Business card psd created by freepik - www.freepik.com</a<

27 >a href=\"https://www.freepik.com/psd/mockup\">Mockup psd created by Vectorium - www.freepik.com</a<

28 >a href='https://www.freepik.com/psd/sale'>Sale psd created by graphiccrew - www.freepik.com</a<

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33 THANK YOU !

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