2018 Travel Agent Sales Guide

Travel AgentSALES GUIDE 1

TABLE OF CONTENTSTravel Agent SALES GUIDE Travel Agent Café........................................................... 2 Destination Weddings................................................20 SMART................................................................................ 4 Royalties Rewards.......................................................22 The Specials Grid............................................................ 6 Preferred Partners.......................................................23 Earn 5% Commission................................................... 7 Hawaii Exclusives.........................................................24 The Apple Advantage................................................... 8 Customer Care Tips.....................................................25 Exclusive Vacation Flights.........................................10 AV-OK Total Vacation Security...............................26 Flight Upgrades & Seat Selection.......................... 12 Travel Agent Support..................................................28 Groups..............................................................................18 Contact Us.......................................................................29 All information valid at time of printing (August 2017) and subject to change.1

Apple Vacations has the tools to help you better serve your clients and get the booking done! Inspire: Get your clients’ attention and help them dream. INSPIRE. EDUCATE. CONVERT. Educate: Guide them, so they can narrow down their vacation choices. Convert: Make the booking! Go to the Travel Agent Café and explore the Apple VacationsMarketing Toolbox created just for travel professionals like you. 1

Say hello to the new Travel Agent Café! With new enhanced features, this intuitive site housesTRAVEL AGENT CAFÉ all your needs including latest resort news, upcoming sales, FAMs, and much more. • PROMOTIONS - Find promo codes, deals, sales, agent incentives, our newsletter, and your gateway specific information in the Promotions tab. • New! YOUR GATEWAY - This newly created feature of the Café includes everything you’ll ever need that’s specific to Your Gateway and all in one click. Visit Promotions, then go to Your Gateway. Be sure to bookmark it! • GROUPS - All relevant groups information in one Groups tab. • AGENT RESOURCES - Agent Resources contains resort and destination news, FAM information, events and webinars, and anything that will help you sell Apple Vacations! • FLIGHT INFO - Flight info with relevant airline information. • MARKETING TOOLBOX - The toolbox houses, web banners, HTML emails, modifiable flyers, our award winning brochures and more. 21

The Travel Agent Café includes all of our latest flyers which you can modify to add your logos and company information. TRAVEL AGENT CAFÉRegister for the Café and find all these great tools and more at www.travelagentcafe.com 3 1

SMART Apple Vacations’ Marketing Tools Social. Media. Agent. Resources. Training. To learn more visit the Travel Agent Café within the Marketing Toolbox tab. 41

Educational and easily digestible, SMART materials and videos will SMARThelp you market your agency.Here’s just a sampling of what you’ll learn:• Boosting Posts• Marketing While on a FAM• Sharing Apple Vacations Content• Finding New Customers with Social Media 5 1

It’s all here!THE SPECIALS GRID Apple Vacations’ best vacation deals are all housed in our easy-to-use Specials Grid. Just filter by price, duration, gateway, destination and hotel, and you are ready to sell to your clients! The Specials Grid is updated every Friday on the Travel Agent Café and is located within the Promotions tab. 61

Earn 5% Commission EARN 5% COMMISSIONon Published Air* and Contracted Airon Alaska Airlines, American Airlines, Delta Air Lines, United Airlines and Sun Country Airlines(earn up to 14% on SY contracted air).When you book published or contracted air packages on valid carriers with Apple Vacations,you will earn 5% commission on the air portion of the scheduled air booking and earned commissionon the land portion.Plus earn up to 5% on published and contracted air on other carriers. Commission varies based onairline and destination. For full details and the ‘fine print’ visit www.travelagentcafe.com*Important Note: Apple Vacations does not pay commission on published air only or published air/car (fly/drive) bookings. Any bookings of this kind, commission will be adjustedwithin 24 hours of being made. If booking published air only or fly/drives, please pay bookings in full to the gross amount to avoid any monies being due after adjustments havebeen made. Any bookings with monies due after adjustment that are not paid in full within 24 hours of notification of balance are subject to cancellation. 5% commission is validon the air portion of the valid airline published bookings. Earned commissions apply to the land portion of the published air booking. This program is subject to change at any timewithout notice. **Earn 14% commission on SY contracted air departing from DFW and earned commission on all contracted air departing from MSP. 7 1

THE APPLE ADVANTAGEAgent Advantages Generous Commissions and Overrides 5% Air Commission Largest Nationwide Sales Force Dedicated to Ongoing Education of Agents Royalties Rewards Price Match Generous Groups Policies Marketing Support Content & Video Marketing Travel Agent Cafe 81

Customer Advantages THE APPLE ADVANTAGE Superior Products Superior Service Unmatched Buying Power Quality Control over your entire Vacation Experience AV-OK Total Vacation Security Plan Leaders Worldwide Top Producer Award-Winning Catalogs and Website More Non-stops, More Choices 9 1

2018 EXCLUSIVE VACATION FLIGHTS MEXICO CANCUN/RIVIERA MAYA Baltimore Denver Milwaukee Boston Detroit New York (JFK) Chicago O’Hare Indianapolis Philadelphia Cincinnati Kansas City Pittsburgh Cleveland Lansing Rockford Columbus Los Angeles St. Louis COZUMEL Milwaukee HUATULCO St. Louis Chicago O’Hare IXTAPA Milwaukee Chicago O’Hare LOS CABOS St. Louis Chicago O’Hare PUERTO VALLARTA/RIVIERA NAYARIT Chicago O’Hare Milwaukee St. Louis 101

Cincinnati Lansing CARIBBEAN 2018 EXCLUSIVE VACATION FLIGHTS Milwaukee JAMAICA Rockford St. Louis Baltimore Cleveland PUNTA CANA Boston Columbus Chicago O’Hare Milwaukee Cincinnati Detroit Philadelphia Indianapolis Pittsburgh Lansing Rockford St. Louis 11 1

FLIGHT UPGRADES & SEAT SELECTION • First Class Seating – Once you select First Class fare, you will be able to select seats within the First Class Cabin for no additional charge.* • First Checked Bag FREE** • Meal/Snackbox and two standard alcoholic drinks per adult (21+) on each flight • Access to the preferred check-in line at the ticket counter and security line (when available through TSA) • Preferred boarding-be among the first on and off the aircraft Valid on select flights via Alaska Airlines, Icelandair and Swift Air *Preferred Perks First Class surcharge is based off of “A” class service. ** Second checked bag included for Alaska Airlines and Icelandair. 121

• First Checked Bag FREE FLIGHT UPGRADES & SEAT SELECTION• Snackbox and two standard alcoholic drinks per adult (21+) on each flight• Seating in the front of the aircraft• Access to the preferred check-in line at the ticket counter and security line (when available through TSA)• Preferred boarding - be among the first on and off the aircraftValid on select flights via Allegiant Air, Miami Air and Swift Air 13 1

• First Checked Bag FREEFLIGHT UPGRADES & SEAT SELECTION • Seating near the front of the aircraft • Access to the preferred check-in line at the ticket counter and security line (when available through TSA) • Preferred boarding-be among the first on and off the aircraft Premium Class and Seat Selection valid on select flights via Alaska Airlines, Allegiant Air, Icelandair, Miami Air, Swift Air, Viva Aerobus and Volaris For pricing and details visit www.travelagentcafe.com 141

LAND & WATER QACTIVITIESP LIVE MUSIC • SHOWS & MORE LIMITLESS DINING • SNACKS & BEVERAGESSunscape Resorts & Spas SUPERVISEDnoeffeedrfEorVEaRnYeTHntINeGrttahineiyng’ll, EXPLORER’S worry-free vacation. CLUB FOR KIDSExperience Unlimited-Fun® * SPACIOUS * for the Kid in Everyone! OCEANFRONT ACCOMMODATIONS ©2017CURAÇAO | DOMINICAN REPUBLIC: PUERTO PLATA • PUNTA CANA | JAMAICA: MONTEGO BAY | MEXICO: COZUMEL • IXTAPA • PUERTO VALLARTA 1

Their unlimited love deserves UNLIMITED-LUXURY.® For their wedding, honeymoon, anniversary — or just for the romance of it — Secrets Resorts & Spas are created for lovers. Our idyllic all-adult havens treat them to sensuous experiences, a huge bouquet of amenities and heart-melting memories, all theirs in the remarkable inclusions of Unlimited-Luxury.® Providing infinite pleasure is our secret. How they enjoy it is theirs. ©20171

EXPERIENCE UNLIMITED-LUXURY ® FOR ALL-ADULT ROMANCE IN COSTA RICA | DOMINICAN REPUBLIC: CAP CANA • PUNTA CANAJAMAICA: MONTEGO BAY | MEXICO: AKUMAL • CANCUN • COZUMEL • HUATULCO • LOS CABOS • PLAYA MUJERES • PUERTO VALLARTA • RIVIERA CANCUN 1

GROUPS Traditional Contracted Groups Book 10 rooms or more and take advantage of great benefits including: • Secured space and guaranteed rates • Complimentary rooms and airfare credits based on number of passengers sold • $50 minimum deposit on land only and air/land packages utilizing Apple’s Exclusive Vacation Flights • Names not required until 70 days prior to departure for group space held • Flexibility of bookings including departure gateway and departure and return dates • Some hotels offer amenities for groups of five rooms or more 181

GROUPSWith Group-Ease®, you are able to book individual clients traveling with groups of 10passengers or more, and they will save using the group’s customized promotional code.Advantages of these options include:• Small groups save using exclusive promo code• Flexibility of bookings including departure gateway and departure and return dates• Larger groups earn traditional group comps• Bonus for weddings – bride and groom receive credit for every passenger booked (not combinable with traditional comps)• No group contract or deposit• Book online 24/7/365 19 1

GROUPS – DESTINATION WEDDING Destination Weddings Help your clients custom design their own celebration in paradise from a variety of packages. Book a traditional group and qualify for free hotel stays/airfare credits. OR book Group-Ease® for up to $90 per person savings and a $12.50 credit for the Bride & Grooms room for each guest booked! ($12.50 credit is not combinable with traditional comps) For more information on Destination Weddings, please visit us in the Groups section of Travel Agent Cafe. 201

Average Cost for An Apple Vacations U.S. Wedding Destination WeddingCeremony Site $1,900 Included GROUPS – DESTINATION WEDDINGWedding/ $1,973 IncludedEvent PlannerOfficiant $250 Symbolic Officiant Included*Reception $14,006 Included*VenueWedding Cake $550 Included with Sparkling Wine ToastFlorist & Decor $2,141 Included*Save thousands when booking a Destination Wedding! 21 1*Officiant: Service of judge or minister also included with upgraded package. Reception venue included at certainresorts. Varies at other resorts. Florist & Decor: Bouquet(s) and/or boutonniere(s) included.

ROYALTIES REWARDS Royalties Rewards Royalties are easy and automatic! • Earn 2 Points per $10 on Scheduled Air Packages • Earn 3 Points per $10 on Exclusive Vacation Flight Air Packages • Double Points on all Hawaii • 1,000 Bonus Points for all Bonus Hotels • 250 Points per passenger for private transfers and pre-booked excursions! Some of our great prizes include: 6,000 Points 14,306 Points 29,368 Points 42,004 Points 61,960 Points In Flight Drink Kindle Rayban Wayfer Go Pro Hero Original Fire Coupons Sunglasses Session DYSON Ball Vac 65,090 Points as low as 276,600 Points 304,100 Points 24” TV with built in 66,000 Points TAG HUER 13” Macbook Pro DVD Player 3 or 4 night hotel stay with Exclusive Vacation Formula 1 Watch Flights for two For more information and how to register please visit www.travelagentcafe.com 221

It Pays to be an Apple Vacations Preferred Account! PREFERRED PARTNERS• NATIONAL CRYSTAL - Apple’s #1 supporter in the market based on traveled passenger count, AV-OK sales % and AMResorts sales % in a calendar year with 50% or more of the total bookings originating outside the agency’s region.• CRYSTAL LEVEL - Apple’s #1 supporter in the market based on travel passenger count, AV-OK sales % and AMResorts sales % in a calendar year with 50% or more of total bookings or originating from agency’s home gateway.• PLATINUM, PREMIER AND GOLDEN LEVELS - Please contact your area Business Development Manager for production levels required for your area.Hawaii MVPThis award is for agencies showing exceptional support of our Hawaii product and is based on acombination of key variables including total Hawaii passengers, year-over-year growth and thepercentage of total agency Hawaii business given to Apple Vacations. For details, benefits & rewards, visit www.travelagentcafe.com within the Agent Resources tab. 23 1

HAWAII EXCLUSIVESHawaii Exclusives • Earn 10% commission on excursion bookings • Double Royalties Points on all bookings & Double Points toward preferred partner status. • Added Group-Ease® advantages For more information please visit www.travelagentcafe.com Save time by submitting your booking request online or via email at [email protected] 241

Quick Tips from Customer Care CUSTOMER CARE TIPSA few minutes of your time can save hours of your clients’ vacation time:• RECAP documents and invoices when you receive them. Don’t let mistakes get by.• CREATE a client acknowledgment form that clearly denotes the level of AV-OK purchased or that AV-OK was declined.• BAGGAGE FEES Please check baggage fees on the following link: www.applevacations.com/baggage Not all flights are Exclusive or Best Value Flights, and MOST flights do have baggage fees.• GENERALLY, clients’ return transfers will pick them up 4 hours prior to departure. They must check-in with the Apple Rep in resort for their exact pick-up time.• TRANSFERS INCLUDED, when noted on documents, means directly in the area of the destination. In other words, Cancun to Cozumel/Isla Mujeres and Punta Cana to La Romana transfers are not included in the package price. Any transfer required to take passengers out of the direct vicinity of the airport in which they landed requires a supplement noted in pop ups in the booking. 25 1

AV-OK TOTAL VACATION SECURITYAV-OK Total Vacation Security No Talking Duck or Gecko • No Catchy Jingles • No Jake, Flo or Good Neighbors Just Really Great, Easy to Understand, Simply Priced, Cancel-for-any-Reason, AV-OK Vacation Protection! 39S$TARTING9A9T PER PERSON No one expects the unexpected,but a professional Travel Agent will plan for it. For complete details, go to applevacations.com/avok 261

AV-OK Total Vacation Security features: AV-OK TOTAL VACATION SECURITY • Cancel-for-any-reason prior to flight check-in, including non-refundable scheduled airfares and airline penalties. • BEST PRICE GUARANTEE - Claim the savings if the price goes down and keep your earned commission percentage! • High quality insurance while traveling with trip interruption coverage included • Up to $100 commission protection for Cash Back package cancellations • The best vacation protection in the industry for your clientsYou can’t put a price on peace of mind.Vacation protection on the other hand, you can. 4NTS OR LESS 5 NTS OR MORE VOUCHER CASH BACK VOUCHER CASH BACKLand Only $39.99 $69.99 $69.99 $99.99Air Only/Exclusive Vacation Flights & Scheduled Air Packages $74.99 $104.99 $104.99 $134.99 Children 12 years of age or under (all program types) $19.99 $49.99 $39.99 $69.99*Higher premiums apply for holiday departures 27 1

TRAVEL AGENT SUPPORTThe Travel Agent Support Desk is comprised of a team of specialists on Apple Online 4.0, available to assist you with the booking process, and provide training, tips and technical support. Our focus is to provide courteous and efficient customer support to our valued Travel Agent partners. 800-727-3460 [email protected] MON-FRI, 8AM - 6PM CT28

Reservations.................................... 800-365-2775 Service an Existing Booking....................................... Prompt 1 CONTACT US Make a New Booking Mexico/Caribbean........................... Prompt 2, then prompt 1 Cuba...................................................... prompt 2, then prompt 2 Ski/Mountains................................... Prompt 2, then prompt 3 Hawaii................................................... Prompt 2, then prompt 4 hawaiireservations@applevac.comGroups.............................800-365-2775, Prompt 6 Departures from East Coast.................. [email protected] Departures from the Midwest, West Coast & Hawaii [email protected] Travel Agents for nearly 50 years! 29

Day of Departure Issues (DDDS) or while on vacation.............................. 800-365-2775, prompt 3CONTACT US [email protected] Customer Care (after travel) ..............800-365-3775, prompt 2, then prompt 2 [email protected] Price Match .............................................. 800-365-2775, prompt 4 [email protected] Royalties Rewards................................. 800-365-2775, prompt 5 Client Notification...................................................... 800-223-9138 [email protected] Inside Sales..................................................................... 800-365-2776 [email protected] Travel Agent Support (tech issues)...................... 800-727-3460 [email protected]



CONTACT US