The Dream Team

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Student Workbook eBook • 2nd Edition Joy Tavano Concept by Todd Toporski www.bepublishing.com ©2016 B.E. Publishing, Inc. All rights reserved.

A Computer Applications & Sports Marketing Simulation The Dream Team, 2E • Student Workbook Permissions ISBN: 978-1-626890-69-5 (Print) To use materials from this text, please contact us: ISBN: 978-1-626890-70-1 (eText - School License) B.E. Publishing, Inc. ISBN: 978-1-626890-71-8 (eText - District License) P.O. Box 8558 Copyright ©2016 by B.E. Publishing Warwick, RI 02888 All Rights Reserved. No part of this work covered by U.S.A. copyright hereon may be reproduced or used in any Tel: 888.781.6921 form or by any means—including but not limited to Fax: 401.781.7608 graphic, electronic, or mechanical, including photocopy- E-mail: [email protected] ing, recording, taping, Web distribution, or information All references made to specific software applications storage and retrieval systems—without the expressed and/or companies used within this book are registered written permission of the publisher. trademarks of their respective companies. Concept Printed in the U.S.A. Todd Toporski Author Joy Tavano Editors Alissa Cafferky Kathleen Hicks Elizabeth Kraushar Diane Silvia Cover Eric Lindley Design Fernando Botelho PUBLISHED BY

Preface Preface From running promotions to managing a team, the field of sports marketing is an attractive area for someone interested in studying both sports and business. In The Dream Team, 2E, students will get the chance to create, own, and operate their own professional sports team. Imagine that the International Sports League, the organization that oversees all professional sports leagues (i.e., NFL, NHL, MLL, NWSL, and WNBA), is sponsoring the ultimate contest for students—a chance to own and operate their very own professional sports team and become the newest member of the International Sports League. In this simulation, you will act as if you are competing against your classmates to win a spot in this prestigious group. As the Computer Applications and Sports Marketing Specialist, you will create and develop your own sports dream team for the contest. Throughout this simulation, you will use your computer applications skills to complete each project and demonstrate that you have what it takes to win the big prize, and ultimately become the proud owner of a new professional sports team franchise. In this simulation, you will: zz Create a team name, logo, and roster. zz Develop and organize professional documents to communicate with, promote, and manage the team. zz Design eye-catching marketing pieces to advertise your team. zz Use creative, critical thinking, and decision-making skills. zz Learn business concepts in the areas of marketing, management, accounting, and entrepreneurship. zz And much more! This self-paced simulation encompasses word processing, spreadsheet, presentation, digital publishing, database, and online survey form (optional) skills in a fun, real-world setting that is sure to captivate student sports fans nationwide. Get your “game on” and get ready to compete in one of the most exciting classroom adventures you’ll ever take part in—The Dream Team! THE DREAM TEAM i



Table of Contents Table of Contents Introduction���������������������������������������������������������������������������������������������������������������������������������������������������������������������������� 1 All About The Dream Team������������������������������������������������������������������������������������������������������������������������� 2 The Story Behind This Simulation������������������������������������������������������������������������������������������������������������� 3 Meet Ryan Murphy and Allie Souza��������������������������������������������������������������������������������������������������������� 3 The Tools and Skills You’ll Need����������������������������������������������������������������������������������������������������������������� 4 The Projects You’ll Complete���������������������������������������������������������������������������������������������������������������������� 5 Working with Each Project�������������������������������������������������������������������������������������������������������������������������� 6 Using the Companion Website������������������������������������������������������������������������������������������������������������������ 8 Organizing Your Files������������������������������������������������������������������������������������������������������������������������������������� 8 Pre-Game • Creating your dream team������������������������������������������������������������������������������������������������������������ 9 PG-1: Elevator Pitch��������������������������������������������������������������������������������������������������������������������������������������10 PG-2: Team Logo�������������������������������������������������������������������������������������������������������������������������������������������14 PG-3: Team Roster�����������������������������������������������������������������������������������������������������������������������������������������16 Zone 1: Word Processing • Communicating using professional documents������������19 WP-1: Team Roster Table����������������������������������������������������������������������������������������������������������������������������20 WP-2: Team Letterhead�������������������������������������������������������������������������������������������������������������������������������24 WP-3: Letter to Official��������������������������������������������������������������������������������������������������������������������������������26 WP-4: News Release�������������������������������������������������������������������������������������������������������������������������������������30 WP-5: Team Protocol Outline��������������������������������������������������������������������������������������������������������������������34 WP-6: MLA Report����������������������������������������������������������������������������������������������������������������������������������������38 WP-7: Team Newsletter�������������������������������������������������������������������������������������������������������������������������������42 Zone 2: Spreadsheets • Analyzing important team data������������������������������������������������������������45 SS-1: Season Schedule��������������������������������������������������������������������������������������������������������������������������������46 SS-2: Travel Expenses�����������������������������������������������������������������������������������������������������������������������������������48 SS-3: Salary Sheet�����������������������������������������������������������������������������������������������������������������������������������������52 SS-4: Promotional Calendar����������������������������������������������������������������������������������������������������������������������54 SS-5: Merchandise Inventory��������������������������������������������������������������������������������������������������������������������56 SS-6: Ticket Sales Analysis��������������������������������������������������������������������������������������������������������������������������60 Zone 3: Digital Publishing • Promoting your dream team�������������������������������������������������������63 DP-1: Banner Stand Design�����������������������������������������������������������������������������������������������������������������������64 DP-2: Selfie Promo����������������������������������������������������������������������������������������������������������������������������������������68 DP-3: Cell Phone Case���������������������������������������������������������������������������������������������������������������������������������72 DP-4: Admission Ticket�������������������������������������������������������������������������������������������������������������������������������76 DP-5: Team Program������������������������������������������������������������������������������������������������������������������������������������80 Zone 4: Databases • Organizing team-related information�������������������������������������������������������83 DB-1: Opponents Database����������������������������������������������������������������������������������������������������������������������84 DB-2: Vendor Database�������������������������������������������������������������������������������������������������������������������������������86 DB-3: Concessions Database��������������������������������������������������������������������������������������������������������������������90 Zone 5: Presentations • Showcasing your franchise������������������������������������������������������������������������93 PR-1: Stadium App Wireframe������������������������������������������������������������������������������������������������������������������94 PR-2: VIP Box Promo�������������������������������������������������������������������������������������������������������������������������������������98 PR-3: Owner’s Presentation�������������������������������������������������������������������������������������������������������������������� 102 Overtime • Creating necessary forms�����������������������������������������������������������������������������������������������������������107 OT-1: Fan Survey����������������������������������������������������������������������������������������������������������������������������������������� 108 OT-2: Menu Planning�������������������������������������������������������������������������������������������������������������������������������� 110 OT-3: Personnel Form������������������������������������������������������������������������������������������������������������������������������� 112 THE DREAM TEAM iii



Introduction What’s Included In this section, you will familiarize yourself with the background of The Dream Team simulation, the projects included, and the format of this book. All About The Dream Team 2 The Story Behind This Simulation 3 Meet Ryan Murphy and Allie Souza 3 The Tools and Skills You’ll Need 4 The Projects You’ll Complete 5 Working with Each Project 6 Using the Companion Website 8 Organizing Your Files 8 THE DREAM TEAM 1

THE DREAM TEAM Introduction Introduction All About The Dream Team Welcome to The Dream Team Simulation The Dream Team is a fun and exciting computer application and sports marketing simulation designed to allow you (the student) to take on the role as the owner of your own professional sports team. As the Computer Applications and Sports Marketing Specialist and potential team owner, this simulation will give you an in-depth, real-world view of what it’s like to use computer applications to design and create documents for the new professional sports team franchise you are about to establish. After creating your team name and logo, your mission will be to build the team’s identity, fill a team roster with players, communicate with others about the team, and much more. From letters and spreadsheets, to presentations, databases, and publications, your computer applications skills will be challenged as you promote and manage your team in a professional way. Who Should Use This Book? The Dream Team is designed for students who are enrolled in a secondary-level computer applications course that includes word processing, spreadsheets, databases, digital publishing, presentations, and online surveys (optional) in its curriculum. The activities are designed to be completed using many popular software application products. Instructions have been written without regard to the exact word processing, spreadsheet, presentation, digital publishing, database, or form-making software product and version you may be using. Projects can be completed using Windows, Mac, or Chrome OS versions of Microsoft Office or Google Drive Applications. This simulation is designed to allow students to use and apply computer applications skills and business concepts in an integrated, creative, and fun setting. Your Role as the Computer Applications and Sports Marketing Specialist As the Computer Applications and Sports Marketing Specialist, you will assume the role of a potential professional sports team owner. As the prospective team owner, you will be required to create a professional sports team franchise that you would like to own and operate. For your dream team to compete for a spot in the International Sports League, you will create a series of documents that will give your team a professional image. By completing the projects in this simulation, you will fine-tune your computer, office, creativity, and design skills while learning what it’s like to promote a real product—your own sports team! 2 THE DREAM TEAM

The Story Behind This Simulation THE DREAM TEAM Let the Competition Begin Introduction Each year, more and more teens become interested in sports marketing. This simulation has been created to allow you to practice the skills needed to promote and manage a sports franchise. Here is the scenario you will assume is happening: The International Sports League is an organization that oversees a variety of professional sports leagues. From the NFL and MLB, to the WNBA and NWSL, all sports are included in this league. To get more students interested in sports marketing and management, they have created a contest to find two amazing young people, a boy and a girl, who each have what it takes to own a team. If chosen, you will be awarded ownership of a professional sports franchise! Your teacher has agreed to have your class take part in this competition. To showcase your skills, you will complete a series of documents, spreadsheets, presentations, databases, publications, and online surveys. Prove you have what it takes to market and manage your very own sports team. Have fun creating, promoting, and managing your dream team in this exciting simulation. Meet Ryan Murphy and Allie Souza Last Year’s Dream Team Winners Ryan Murphy and Allie Souza are high school students in different parts of the United States. Ryan is an eleventh grader in Bay City, Michigan and Allie is a tenth grader from Los Angeles, California. Both are huge sports fans who have played team sports since they were young. They also have dreams of studying business and sports marketing in college. When Ryan and Allie heard about the International Sports League’s competition last year, they were all in. Both knew they had what it would take to win the competition, and that is exactly what they did. Ryan was last year’s male winner and Allie was last year’s female winner. As you work through the projects in this simulation, you will be guided by Ryan and Allie, who will show you samples of their winning work. Following each project, you will see a page titled “In the Zone.” These pages contain samples of the documents that Ryan and Allie created as they participated in the competition. You should use their samples as an inspiration and guide to help you develop and create your own. Note: Ryan and Allie’s samples are provided for guidance and inspiration only. Ryan and Allie’s works are copyright protected and should not be duplicated in any form. Allie Souza Ryan Murphy THE DREAM TEAM 3

THE DREAM TEAM The Tools and Skills You’ll Need Introduction Materials Required to Complete This Simulation To complete the individual projects in this simulation, you will need the following: zz The Dream Team Student Workbook zz The Dream Team Planning Forms (downloaded from www.mycompanionsite.com) See page 8 for more details. zz Any version of the following computer applications: zz Word Processing (such as Microsoft Word or Google Docs) zz Spreadsheets (such as Microsoft Excel or Google Sheets) zz Presentations (such as Microsoft PowerPoint or Google Slides) zz Database (such as Microsoft Access) zz Digital Publishing (such as Microsoft Publisher, Google Drawings, Adobe InDesign, or Photoshop) zz Form Maker (such as Google Forms) Prerequisite Skills This simulation is designed to be used as a reinforcement supplement for a computer applications course. In order to complete this simulation, students should have a basic working knowledge of the following software applications: zz Word Processing zz Spreadsheets zz Presentations zz Database zz Digital Publishing Note: The projects in this simulation are designed to be completed by using any version and any software application listed above. For that reason, project instructions have been generalized and do not provide step-by-step instructions. The Skills You Will Be Using In This Simulation The following is a list of the major skills you will be drawing from throughout this simulation: zz Establishing a real-world product identity and image zz Creativity and design skills to produce business documents zz Accounting skills to develop projected revenue, payroll, and inventory spreadsheets zz Applying technical writing skills in developing business documents zz Planning and decision-making zz Managing and organizing computer files zz The ability to complete a comprehensive, real-world business simulation 4 THE DREAM TEAM

The Projects You’ll Complete THE DREAM TEAM The individual projects and the approximate time they will take to complete are listed below. However, completion times will vary based on the student’s skill level. It is recommended that you use the table as a guide to plan your classroom work schedule accordingly. You may be requested to complete all or only a portion of the projects in this simulation. Completion times will vary based on skill level and the total number of projects you are required to complete. Section Project # Project Title Approx. Completion Time (in hours) Pre-Game PG-1 Elevator Pitch 1 Introduction Zone 1 PG-2 Team Logo 2 Word Processing PG-3 Team Roster 1 WP-1 Team Roster Table .75 Zone 2 WP-2 Team Letterhead .75 Spreadsheets WP-3 Letter to Official 1 WP-4 News Release 1 Zone 3 WP-5 Team Protocol Outline 1 Digital Publishing WP-6 MLA Report 2 WP-7 Team Newsletter 1 Zone 4 SS-1 Season Schedule .75 Databases SS-2 Travel Expenses 1 Zone 5 SS-3 Salary Sheet .75 Presentations SS-4 Promotional Calendar 1 Overtime SS-5 Merchandise Inventory 1 SS-6 Ticket Sales Analysis 1 DP-1 Banner Stand Design 1 DP-2 Selfie Promo 1 DP-3 Cell Phone Case 1 DP-4 Admission Ticket 1 DP-5 Team Program 2 DB-1 Opponents Database 1 DB-2 Vendor Database 1 DB-3 Concessions Database 1 PR-1 Stadium App Wireframe 2 PR-2 VIP Box Promo 1 PR-3 Owner’s Presentation 2 OT-1 Fan Survey 1 OT-2 Menu Planning 1 OT-3 Personnel Form 1 Total Approx. Completion Time: 34 hrs. THE DREAM TEAM 5

THE DREAM TEAM Working with Each Project Understanding the Format of This Book This book is divided into seven parts—Pre-Game, Zone 1, Zone 2, Zone 3, Zone 4, Zone 5, and Overtime—all containing a set of projects for each of the following computer applications: word processing, spreadsheets, presentations, digital publishing, database, and online survey forms. Projects have been organized into an easy-to-read, step-by-step format explained below. Page Setup: Explains how to format page orientation, size, margins, and content placement. Project Title: The title of each project. 2DIGITAL PUBLISHING Page Setup 2 Your Goal: Provides a detailed description of the document to be Selfie Promo # of pages 1 Other created, along with the purpose and objectives of how the document will Dimensions 8.5 x 11 inches Using the rectangle tool in your digital publishing software, draw be used. a rectangle that measures 8 inches wide by 10.5 inches tall. Place Introduction Skills Utilized: A description of the Announcing a Fan Event Margins .25 inches on all sides the rectangle in the center of the page, and place the contents of software skills needed to complete the your poster within this rectangle. particular project. Your Goal Tactics: Suggestions to consider when Orientation Portrait working with the different projects. One of the fastest growing marketing tools being used today is social media, where potential Instructions 8.5” 11” customers (and fans) can be exposed to your organization via current customers (and fans). It is Download and complete the DP-2 Planning 8” Digital Publishing Selfie Promo the word-of-mouth of the 21st century when a loyal Form from The Dream Team section of customer posts a photo of themselves with your www.mycompanionsite.com. 10.5” Place the contents of your product. Your dream team will hold an event where poster here. fans can take a sel e with a life-sized cutout of their 1. Create a new digital publishing file. favorite athlete on your team and then hopefully post 2. Name the document DP-2 Sel e Promo and their sel e to various social media sites. To launch this promo, posters will be displayed throughout the save it to The Dream Team folder. stadium and in various places around the community. 3. Set up your document using the Page Setup In this project, you will design your team’s poster that announces a sel e promo at your stadium. instructions provided on the next page. Review the poster designs created by Ryan and Allie SKILLS UTILIZED to get inspiration and ideas for designing your own. Use digital publishing software to create a poster Remember: Use your own creativity and design skills. announcing a fan event. Do not copy Ryan or Allie’s posters. 4. In the bordered frame, create your poster Tactics design from the sketch on your completed DP-2 Planning Form.  Your poster should have a direct, easy to read 5. Format and size the placement of text and message. other elements on the poster so that they are in proportion with each other and project a  Create a hierarchy of font sizes so that your most professional image. important text is the largest. 6. Add additional text and/or graphic elements to help enhance the overall look and design of your  Use high quality graphics with a similar style, such poster. as all photographs or all cartoons. 7. Carefully proofread your work for design, format, spelling, and grammar, then resave.  Consider using highly recognized social media 8. Submit the document as required by your icons in your design and encourage fans to post instructor. their pictures.  Read through all instructions before proceeding with this project.  Review the “In the Zone” section for guidance when completing this project. 68 THE DREAM TEAM THE DREAM TEAM 69 Instructions: Provides instructions to follow for completing each project. When fans tag your team in social media posts, it’s like free IN THE Announcing the sel e promo with a high-quality, dominant 2 In the Zone: Provides a sample document image made Ryan’s poster very e ective in promoting this for each project developed by Ryan 2 IN THE advertising. Giving them an opportunity to snap a picture with ZONE popular event. The sel e promo poster that Ryan designed to Murphy and Allie Souza, last year’s Dream their favorite player’s likeness is unique and fun. Allie hoped announce the event is shown below. Team competition winners. that the sel e promotion would create a social media buzz ZONE for existing and new fans. The sel e promo poster that Allie designed to announce the event is shown below. Digital Publishing Selfie Promo Digital Publishing Selfie Promo Use Allie’s selfie promo poster as Use Ryan’s selfie promo poster a guide to help create your own. as a guide to help create your Do not duplicate her work. own. Do not duplicate his work. 70 THE DREAM TEAM THE DREAM TEAM 71 6 THE DREAM TEAM

Using the Planning Forms THE DREAM TEAM When presented with a task, the tendency for many students is to “jump right in” and start working on the computer. However, to help you accomplish your work, Project Planning Forms are included on the companion website www.mycompanionsite.com. Prior to beginning each project, it is required that you complete the planning forms. These planning forms give you a framework in which to begin “mapping out” a project’s content, design, and layout on paper first. Project Title: The title corresponding to the particular Dream Team project. ____________________________________ ________________________ Name Date WP-3 Planning Form - Letter to Official Giving back to the community Instructions Introduction Complete this form to help organize the information needed for your block-style letter to a city/town official. Part 1 - Choosing a charity or fundraiser ____________________________________ ________________________ Name Date 1. List the name and address of a city/town official from your team’s hometown who you will address your letter to. Instructions: Guidance on how to best utilize the planning form. SS-5 Planning Form - Merchandise Inventory Name: ___________________________________________________________________________________ Managing gift shop merchandise inventory Title (Mayor, Town Council President, etc.): ______________________________________________________ Street Address: _____________________________________________________________________I_n_s_t_r_u__ctions Use this form to organize and list 20 different items you would like to sell in your dream team gift shop. Use the City: ______________________________________________________________________________I_n_te_r_n_e_t_to find typical items found in most sports team gift shops, along with their current selling prices. You State and Zip Code:__________________________________________________________________mt_o_uh_se_tl_hp_ay_voeufibveegitinemyosuinr each of the four categories listed below. Several examples for each category are provided search. 2. List five local charities or fundraisers that your dream team could assist. 1. _______________________________________________________________________________C_a_t_e_g_o_ry Example Items 2. _______________________________________________________________________________C_lo_t_h_i_n_g T-shirts, Long Sleeve Shirts, Hoodies, Sweatshirts, Jackets, Sweatpants, Yoga Pants, Baseball Caps – all for Men, Women, and Children 3. _______________________________________________________________________________H_o_u_s_e_w_ares Coffee Mugs, Dinnerware, Glasses, Tea Towels, Clocks, Blankets, Pillows, Aprons, Appliances 4. _______________________________________________________________________________T_o_y_s___ Bobbleheads, Plush Stuffed Toys, Puzzles, Yo-Yos, Ping Pong Sets, Trains, Action Figures, Skateboards, Scooters, Musical Instruments 5. _______________________________________________________________________________M_i_s_c_e_ll_aneous Cell Phone Cases, Keychains, Flashlights, Backpacks, Seat Cushions, Watches, Holiday Ornaments 3. Choose one of the five charities or fundraisers from above and list two reasons you would offer your team’s assistance. As you find items that you would like to carry in your gift shop, list them in the planning area below. Decide how Data Recording: Tables corresponding to the data needed for completing a many of each item you would like to carry, and determine each item's selling price. project. Charity/Fundraiser _________________________________________________________________________ Reason 1 _________________________________________________________________________________ A B CD E 1 <Your Team Name> Gift Shop Merchandise Inventory Reason 2 ____________________________________________________________________________2___O__n Hand Quantity Item Name Category Markup Percent Selling Price 4. Choose three star players from your roster who are available to help or participate at the charity or fundra3iser. Clothing 60% 1. ________________________________________________________________________________4_____ Clothing 60% 5 Clothing 60% Clothing 60% 2. ________________________________________________________________________________6_____ 3. ________________________________________________________________________________7_____ Clothing 60% Housewares 35% WP-3 Planning Form Page 1 of 3 8 9 Housewares 35% 10 Housewares 35% 11 Housewares 35% 12 Housewares 35% 13 Toys 55% ____________________________________ ________________________ Name Date 14 Toys 55% SS-5 Planning Form Page 1 of 2 DP-3 Planning Form - Cell Phone Case Information Gathering: Designing a smartphone accessory Questions that capture the information needed to Instructions complete a project. Use this form to sketch the design for your cell phone case. The cell phone case should be designed in a way that promotes team loyalty. Position your design, taking into consideration the cell phone camera opening (.75\" x .5\" rectangle). Information List: Provides required Include the following information when creating your cell phone case: information to incorporate into a project.  The team name 3.25”  The team logo  Catchy phrase .5” .75” Design Area: Provides space to sketch 6.25” out or plan project designs. DP-3 Planning Form Page 1 of 1 NOTE: The Dream Team Planning Forms are available from www.mycompanionsite.com. See page 8 for details. THE DREAM TEAM 7

THE DREAM TEAM Using the Companion Website Introduction The Dream Team Online Resources The Dream Team Student Workbook is designed to be used in conjunction with www.mycompanionsite.com. This website includes a series of Project Planning Forms that will assist you in the development and organization of each project in this simulation. To Access the Project Planning Forms: 1. Go to www.mycompanionsite.com 2. Click on The Dream Team thumbnail 3. Select and open the appropriate Section and Project you are working on 4. Download the required Project Planning Form Instructor Login & Resources In addition to the student resources, as described above, instructors have access to a password-accessible resource section. Organizing Your Files Organizing and Saving Project Files It is important that the project files are named and saved properly throughout this simulation. In the first project (PG-1), you will be instructed to create a folder named “The Dream Team” on your hard drive, network drive, or Google Drive. All of the projects that you complete will be saved to this folder. You will be provided with specific instructions in each project about naming and saving your files. 8 THE DREAM TEAM

Pre-Game Game Plan Creating your dream team In this section, you will decide on a sport, league, name, and logo for the new dream team you are about to create. PG-1 Elevator Pitch 10 Equipment List PG-2 Team Logo 14 PG-3 Team Roster 16 • Project Planning Forms • Word Processing Software • Drawing or Illustration Software THE DREAM TEAM 9

1Pre-Game Elevator Pitch Communicating Your Team Concept Your Goal Instructions Before you can begin, you must communicate to your 1. To keep your projects organized throughout this instructor your plans for the competition. Using the simulation, create a folder named “The Dream planning form as a guide, organize your ideas about Team” on your hard drive, network drive, or some of the details of your new team. Google Drive. All projects that you complete in In this project, you will create a script to pitch your this simulation will be saved to this folder. dream team ideas to your instructor so that you can participate in the competition. Your elevator pitch Download and complete the PG-1 Planning will persuade your instructor to approve and support Form from The Dream Team section of your ideas about your new team. www.mycompanionsite.com. SKILLS UTILIZED 2. Create a new word processing document. 3. Name the document PG-1 Elevator Pitch and Use word processing software to create and format a 30-60 second script for your elevator pitch to save it to The Dream Team folder. your instructor. Refer to the documents provided by Ryan and Allie for assistance. Do not copy the content of the samples. Tactics 4. Write an elevator pitch following the template provided in Figure PG-1. zz Your elevator pitch should be concise and to the 5. Use word count to make sure you have fulfilled point, so keep this document between 150 and the required 150-225 words. 225 words. 6. Key the word count amount at the bottom of the script as shown in Figure PG-1. zz Start your elevator pitch with a hook that piques 7. Carefully proofread your work for accuracy, the interest of your instructor and makes him/her format, spelling, and grammar, then resave. want to hear more. 8. Submit the document as required by your instructor. zz Keep the language in your pitch simple, and consider telling a story. zz Include as much information as you can, eliminating the need for your instructor to ask questions. zz Your goal is to seek the approval and support of your instructor, so remember to end with a call to action. zz Read through all instructions before proceeding with this project. zz Review the “In the Zone” section for guidance when completing this project. 10 THE DREAM TEAM

Figure PG-1 1 T   op Margin at 2” Pre-Game Elevator Pitch E   ric, Please show this top margin similarly to Page 13 in first edition. Top  Margin  at  2”     Elevator  Pitch  Script   Submitted  by:  [INSERT  YOUR  NAME]  on  [INSERT  CURRENT  DATE]   DS   [INSERT  YOUR  HOOK  SENTENCE]  I  am  ready  to  embark  on  The  Dream  Team   Competition  and  have  decided  on  a  [INSERT  TYPE  OF  SPORT]  team  named  [INSERT   TEAM  NAME].  The  team’s  hometown  is  [INSERT  CITY,  STATE]  and  our  home  games   will  be  played  at  [INSERT  STADIUM,  FIELD,  OR  ARENA  WYOHUE R AEREY O GUOIANRGE  TGOO  PINLAGY   TYOUPRLA  HYOYMOEU  GRAHMOEMSE].   G  AMES]. DS   [Paragraph  two  should  include  the  text  you  created  from  the  completed  PG--­1  Planning   Form.  It  should  include  2--­3  sentences  explaining  why  you  chose  this  sport  and  team   name  for  your  dream  team.]   DS   [Paragraph  three  should  include  the  text  you  created  from  the  completed  PG--­1  Planning   Form.  It  should  include  2--­3  sentences  stating  the  objective  of  your  pitch  as  well  as  your   own  personal  characteristics  that  demonstrate  why  you  should  be  allowed  to  continue   on  in  the  competition.]   DS   Word  Count:  [INSERT  WORD  COUNT]   PG1 Figure Page 1 of 1 THE DREAM TEAM 11

1 IN THE Elevator Pitch Script Submitted by: Ryan Murphy on January 15, 20__ ZONE Have you ever imagined a football team that was strong, determined, and athletic? I am ready to embark on The Dream Team competition and have decided on a football team Pre-Game Elevator Pitch As you can see, when Ryan and named the Bay City Boltz. The team’s hometown is Bay City, MI, and we plan to play Allie were seeking approval from all home games at Bay City Arena. their instructors, both of their Who doesn’t love football? Like so many people across the globe, I am a huge fan of elevator pitches were persuasive, the hard-hitting game. Since I was a young kid, I have played the game that has taught concise, and straightforward. me so much. Our city is known for many things and needs a fantastic team to call their own. Both have great skills and it’s clear I would really appreciate your approval in the creation of my dream team. My leadership these two were fierce competitors qualities, organizational skills, and creativity will help me successfully manage my team. who brought their A-game to this Your support will give me the confidence and drive to win The Dream Team competition first project! The elevator pitches sponsored by the International Sports League Association and one day own my own that Ryan and Allie created are real football team! shown. Word Count: 179 Use Ryan and Allie’s Elevator Pitch Script elevator pitches as a guide Submitted by: Allie Souza on January 15, 20__ to help create your own. Do Picture a women’s soccer team that is cool, powerful, and invincible. I am ready to not duplicate their work. embark on The Dream Team simulation and have decided on a women’s soccer team named the LA Strikers. The team’s hometown is Los Angeles, CA and we will play all home games at San Marino Stadium. Spectators worldwide know that soccer is the most exciting game to both play and watch. Our city needs a new women’s soccer team that will dominate the sport and bring joy to everyone who loves soccer as much as I do. The name I chose lets our fans and our opponents, know that my team has two objectives – to have fun and win games! I would really appreciate your approval in the creation of my dream team. I am creative, organized, and a die-hard fan – all qualities necessary for managing a team. Your support will give me the confidence and drive to win The Dream Team competition sponsored by the International Sports League Association and one day own my own real soccer team! Word Count: 190 12 THE DREAM TEAM



2Pre-Game Team Logo Designing Your Team Identity Your Goal Instructions Brand recognition is critical for any product, and your Download and complete the PG-2 Planning sports team is no different. You need a recognizable Form from The Dream Team section of logo that your customers—your fans—can identify www.mycompanionsite.com. with. In this project, you will develop a team logo to use 1. Using an illustration or drawing application such with different documents throughout this simulation, as Adobe Illustrator, Adobe Photoshop, Microsoft one that fans will recognize and immediately connect Paint, Google Drawings, or any graphics software, to your team. Be sure it is appealing to both young create each logo as a separate file from the and old since sports fans make up such a diverse sketches on your completed PG-2 Planning target market. Form. Be sure to design your logos large enough in size so that they can be resized and scaled SKILLS UTILIZED without losing quality and resolution. Review the logo designs created by Ryan and Allie Use graphic design software to create a to get inspiration and ideas for designing your own. professional team logo. Remember: Use your own creativity and design skills. Do not copy Ryan or Allie’s designs. Tactics 2. Name the first version of the logo PG-2 Version 1 zz Use the Internet to find logos of professional Logo, the second version PG-2 Version 2 Logo, sports teams and analyze their designs. Take note and the third version PG-2 Version 3 Logo and of the fonts and colors each team uses. save them to The Dream Team folder. zz Take your time in designing your team logo, as it 3. Create a new word processing document and is the most important element in creating your insert all three logos in proportion on the page. team’s identity and image. This will allow you to print and review all three versions of the logos. zz Identify one or two fonts to use and incorporate your team colors. 4. Name the document PG-2 Possible Logos. 5. Share the document with your classmates and zz Use a graphic that will help fans identify with your team. instructor, asking them to select their favorite logo. zz Keep the graphic simple since it needs to be 6. Upon your instructor’s approval, retrieve the attractive to many people. approved version of the logo file and rename it PG-2 Final Logo to The Dream Team folder. zz Read through all instructions before proceeding with this project. zz Review the “In the Zone” section for guidance when completing this project. 14 THE DREAM TEAM

IN THE 2 ZONE BOBLayTCZity Pre-Game Team Logo BBayOLTCiZty Creating the logo for a sports team is extremely important. BOBLaTyCZity To make sure they made the correct choice in logos, Ryan and Allie created three logo designs as shown. They surveyed their classmates and instructors before deciding on a final design. They knew their design skills would help to get them one step closer to the competition prize! The logos that Ryan and Allie used in the competition are circled. Use Ryan and Allie’s logos as a guide to help create your own. Do not duplicate their work. STRIKERS STRIKERS STRIKERS THE DREAM TEAM 15

3Pre-Game Team Roster Selecting Your Team Instructions Your Goal Download and complete the PG-3 Planning Form from The Dream Team section of Now that your team concept has been approved and www.mycompanionsite.com. your logo is complete, it is time to create a roster of Note: All instructions for this project are included on the players that you would like on your dream team. the PG-3 Planning Form. In this project, you will use the Internet to research all of the players you will have on your team. SKILLS UTILIZED Use the Internet and other resources to create a team roster. Tactics zz Use the Internet to research players you would like to have on your team. zz Use any current or retired pro athlete, or athletes currently in college. Note: You cannot use more than four athletes from an existing team. zz Review the “In the Zone” section for guidance when completing this project. 16 THE DREAM TEAM

IN THE _R_y__a_n__M__u_r__p_h_y______________________ _S__e_p__t_e_m__b_e__r__1_2________ 3 ZONE Name Date Ryan dreamt of one day owning Instructions his own professional football team and having players who make it to Complete this form to organize the players that will be on your dream team. You may use any current or retired the Hall of Fame, so he decided to professional or college athletes; however, you may not select more than four players from an existing team. If fill his roster with players who have the player’s uniform number is unavailable, assign a new number to that player so that each player has a unique already made it to the Hall of Fame. number. Note: The minimum number of players will vary depending on the type of team you have selected. The first row should include the name of the coach of your dream team. Allie had been following professional women’s soccer FIRST NAME LAST NAME POSITION HEIGHT WEIGHT UNIFORM # since she started playing at age 5. Jim Harbaugh Many top players came to mind Jim Ringo Coach ------ ------ ------ from different countries around Gene Upshaw the world, so she decided to fill Mike Munchak Center 6’ 2” 232 51 her roster with international Art Shell superstars. The rosters that Ryan Dan Dierdorf Guard 6’ 5” 255 63 and Allie created are shown. Mike Ditka Tom Brady Guard 6’ 3” 281 67 Use Ryan and Allie’s team Walter Payton rosters as a guide to help Barry Sanders Tackle 6’ 5” 265 78 create your own. Do not Jerry Rice duplicate their work. John Stallworth Tackle 6’ 3” 275 72 Pre-Game Team Roster Joe Greene Michael Strahan Tight End 6’ 3” 228 89 Randy White Dick Butkus Quarterback 6’ 4” 225 12 Mike Singletary Junior Seau Running Back 5’ 1 0” 200 34 Deion Sanders Aeneas Williams Running Back 5’ 9” 203 27 Jan Stenerud Ray Guy Receiver 6’ 2” 200 80 Receiver 6’ 2” 1 91 82 Def. Lineman 6’ 4” 275 75 Def. Lineman 6’ 5” 255 92 Def. Lineman 6’ 4” 257 54 Linebacker 6’ 3” 245 51 Linebacker 6’ 0” 230 50 Linebacker 6’ 3” 250 55 Def. Back 6’ 1 ” 1 95 21 Def. Back 5’ 1 1 ” 1 94 35 Kicker 6’ 2” 1 87 3 Punter 6’ 3” 1 95 8 PG-3 Planning Form Page 2 of 2 _A__ll_ie___S__o_u_z___a______________________ _S__e_p_t__e_m__b__e_r___12________ Date Name Instructions Complete this form to organize the players that will be on your dream team. You may use any current or retired professional or college athletes; however, you may not select more than four players from an existing team. If the player’s uniform number is unavailable, assign a new number to that player so that each player has a unique number. Note: The minimum number of players will vary depending on the type of team you have selected. The first row should include the name of the coach of your dream team. FIRST NAME LAST NAME POSITION HEIGHT WEIGHT UNIFORM # Jill Ellis Coach Hope Solo Goalkeeper ------ ------ ------ Nadine Angerer Goalkeeper Abby Wambach Forward 5’ 9” 152 1 Anja Mittag Forward Lotta Schelin Forward 5’ 9” 157 16 Alex Morgan Forward Marta Vieira da Silva Forward 5’ 11” 179 20 Sydney Leroux Forward Dzsenifer Marozsán Midfielder 5’ 6” 128 7 Carli Lloyd Midfielder Homare Sawa Midfielder 5’ 10” 141 8 Nadine Kessler Midfielder Veronica Boquete Midfielder 5’ 7” 137 13 Nahomi Kawasumi Midfielder Nilla Fischer Defender 5’ 4” 126 10 Bianca Schmidt Defender Becky Sauerbrunn Defender 5’ 7” 146 2 Sara Thunebro Defender Whitney Engen Defender 5’ 7” 110 10 Amy LePeilbet Defender 5’ 7” 141 10 5’ 5” 121 8 5’ 7” 110 13 5’ 4” 140 9 5’ 2” 110 9 5’ 9” 150 4 5’ 9” 141 22 5’ 7” 141 11 5’ 5” 132 6 5’ 7” 143 3 5’ 6” 143 17 PG-3 Planning Form Page 2 of 3 THE DREAM TEAM 17



Word ZONE 1 Processing Game Plan Communicating Equipment List using professional documents • Project Planning Forms • Word Processing In this section, you will use word processing software to create professional documents that Software will be used to communicate important team information. WP-1 Team Roster Table 20 WP-2 Team Letterhead 24 WP-3 Letter to Official 26 WP-4 News Release 30 WP-5 Team Protocol Outline 34 WP-6 MLA Report 38 WP-7 Team Newsletter  42 THE DREAM TEAM 19

1Word Processing Team Roster Table Organizing Your Team Roster Your Goal 3. Change the font and size of the text in the document to Arial, 8 point. A great way to organize data is with a table. Using word processing software to create an easy-to- 4. Name the document WP-1 Team Roster Table read list made up of columns and rows is a simple and save it to The Dream Team folder. task. Tables make sorting a list quick and easy, and enhancing the table with borders and shading can Refer to the samples provided by Ryan and Allie for add a nice visual appeal to your information. assistance. Do not copy the content of the samples. In this project, you will create a roster with the players you selected for your team in the PG-3 Team 5. Insert a header with the text: The <Year> <Team Roster project. This roster will be used in many of Name> Roster, center aligned. the team’s publications, such as the programs sold at the games, the team website, and other promotional 6. Insert a table with 6 columns and enough rows to documents. accommodate your entire team roster. SKILLS UTILIZED 7. In the top row of your table, enter the following Use word processing software to organize your headings: FIRST NAME, LAST NAME, POSITION, dream team roster. HEIGHT, WEIGHT, and UNIFORM # as shown in Figure WP-1. Tactics 8. Complete the table with the information from zz If information is not available, do your best to your previously completed PG-3 Planning Form. estimate this information. Note: Player’s height should be entered in the following format: 6’3” or 5’7”. zz Be consistent with abbreviations and text case. zz Read through all instructions before proceeding 9. Resize the columns so that all data displays properly without word wrap. with this project. zz Review the “In the Zone” section for guidance 10. Change the height of each row so that all text displays properly. when completing this project. 11. Shade the column headings light gray. Instructions 12. Right align the WEIGHT and UNIFORM # columns. 1. Obtain the PG-3 Planning Form previously completed in the Pre-Game section of this 13. Format the table so that borders are not shown. simulation. 14. Add a new page to your document and copy and 2. Create a new word processing document. paste the entire table onto page 2. 15. On page one of your document, insert a row at the top of your table and remove the gray shading. Merge and center this row, and add the title: Players by Name. 16. Sort the table on page one by last name in ascending order. 17. On page two of your document, insert a row at the top of your table and remove the gray shading. Merge and center this row, and add the title: Players by Uniform #. 18. Sort the table on page two by Uniform # in ascending order. 19. Carefully proofread your work for accuracy, format, spelling, and grammar, then resave. 20. Submit the document as required by your instructor. 20 THE DREAM TEAM

Figure WP-1 1 The <Year> <Team Name> Roster FIRST NAME LAST NAME POSITION HEIGHT WEIGHT UNIFORM # Word Processing Team Roster Table THE DREAM TEAM 21

1 IN THE The 2016 Bay City Boltz Roster ZONE Players by Name The 2016 Bay City Boltz Roster FIRST NAME LAST NAME POSITION HEIGHT WEIGHT UNIFORM # 6’ 4” 225 12 Tom Brady Players by Uniform # Quarterback FIRST NAMEDick LAST NAMEButkus POSITION LinebaHcEkeIGr HT 6’ 3W” EIGHT UN2I4F5ORM # 51 6’ 3” 187 275 3 72 Jan Dan Stenerud Dierdorf Kicker Tackle6’ 2” 6’ 3” 195 228 8 89 6’ 4” 225 275 12 75 Ray Mike Guy Ditka Punter Tight E6n’ 3d” 6’ 3” 195 195 21 n/a 203 n/a 27 8 Tom Joe Brady Greene QuarterbackDef. L6in’e4m” an 6’ 3” 200 281 34 n/a 5’ 10” 194 200 35 67 Deion Ray Sanders Guy Def. Back Punter6’ 1” 6’ 2” 230 200 50 34 6’ 2” 245 232 51 80 After visiting several websites, Barry Jim Sanders Harbaugh Running BacCkoach5’ 9” 5’ 9” 232 203 51 51 Ryan and Allie were able to find all 6’ 1” 257 195 54 27 of the information they needed to Walter Mike Payton Munchak Running BacGkuard5’ 10” 6’ 3” 250 250 55 21 complete their team rosters. Both 6’ 5” 255 265 63 55 students demonstrated a strong Aeneas Walter Williams Payton Def. Back Runnin5g’ 1B1a”ck 6’ 0” 281 230 67 78 desire to win the competition 6’ 2” 275 191 72 50 by selecting lineups that would Mike Jerry Singletary Rice Linebacker Receiv6e’ r0” 6’ 2” 275 187 75 82 attract fans of all ages. Having 6’ 5” 265 255 78 Word Processing Team Roster Table this roster saved and sorted Dick Jim Butkus Ringo Linebacker Cente6r ’ 3” 6’ 5” 200 255 80 3 helped Ryan and Allie with other 6’ 4” 191 257 82 92 documents needed to promote Jim Barry Ringo Sanders Center Runnin6g’ 2B”ack 5’ 11” 228 194 89 63 their teams. 54 Randy Deion White Sanders Def. LinemanDef. B6a’c4k” 35 Use Ryan and Allie’s team rosters as a guide to help Junior Junior Seau Seau Linebacker Lineba6c’k3e”r create your own. Do not duplicate their work. Gene Art Upshaw Shell Guard Tackle6’ 5” Mike Mike Munchak Singletary Guard Lineba6c’ k3e”r Dan John Dierdorf Stallworth Tackle Receiv6e’ r3” Joe Jan Greene Stenerud Def. LinemanKicker6’ 4” Art Michael Shell Strahan Tackle Def. L6in’e5m” an Jerry Gene Rice Upshaw Receiver Guard6’ 2” John Randy Stallworth White Receiver Def. L6in’e2m” an Mike Aeneas Ditka Williams Tight End Def. B6a’c3k” Michael Strahan Def. Lineman 6’ 5” 255 92 Jim Harbaugh Coach n/a n/a n/a The 2016 LA Strikers Roster Players by Name FIRST NAME LAST NAME POSITION HEIGHT WEIGHT UNIFORM # Nadine Angerer Goalkeeper 5’ 9” 157 16 Veronica Boquete Midfielder 5’ 4” 140 9 Jill Ellis Coach n/a n/a n/a Whitney Engen Defender 5’ 7” 143 3 Nilla Fischer Defender 5’ 9” 150 4 Nahomi Kawasumi Midfielder 5’ 2” 110 9 Nadine Kessler Midfielder 5’ 7” 110 13 Amy LePeilbet Defender 5’ 6” 143 17 Sydney Leroux Forward 5’ 7” 146 2 Carli Lloyd Midfielder 5’ 7” 141 10 Dzsenifer Marozsán Midfielder 5’ 7” 110 10 Anja Mittag Forward 5’ 6” 128 7 Alex Morgan Forward 5’ 7” 137 13 Becky Sauerbrunn Defender 5’ 7” 141 11 Homare Sawa Midfielder 5’ 5” 121 8 Lotta Schelin Forward 5’ 10” 141 8 Bianca Schmidt Defender 5’ 9” 141 22 Hope Solo Goalkeeper 5’ 9” 152 1 Sara Thunebro Defender 5’ 5” 132 6 Marta Vieira da Silva 10 Abby Wambach FoTrwhaerd2016 L5’A4”Strikers Rost1e2r6 20 Forward 5’ 11” 179 FIRST NAME Players by Uniform # Hope Sydney LAST NAME POSITION HEIGHT WEIGHT Whitney Solo 152 Nilla Leroux Goalkeeper 5’ 9” 146 UNIFORM # Sara Engen 143 1 Anja Fischer Forward 5’ 7” 2 Homare Thunebro 150 3 Lotta Mittag Defender 5’ 7” 132 Veronica Sawa 128 4 Nahomi Schelin Defender 5’ 9” 121 6 Carli Boquete 141 7 Dzsenifer Kawasumi Defender 5’ 5” 110 8 Marta Lloyd 110 8 Becky Marozsán Forward 5’ 6” 141 9 Nadine Vieira da Silva 110 9 Alex Sauerbrunn Midfielder 5’ 5” 126 10 Nadine Kessler 141 10 Amy Morgan Forward 5’ 10” 140 10 Abby Angerer 137 11 Bianca LePeilbet Midfielder 5’ 4” 157 13 Jill Wambach 143 13 Schmidt Midfielder 5’ 2” 179 16 Ellis 141 17 Midfielder 5’ 7” 20 22 Midfielder 5’ 7” Forward 5’ 4” Defender 5’ 7” Midfielder 5’ 7” 22 Forward 5’ 7” Goalkeeper 5’ 9” Defender 5’ 6” Forward 5’ 11” Defender 5’ 9”



2Word Processing Team Letterhead Communicating with a Professional Image Your Goal Instructions Most businesses and organizations project a polished Download and complete the WP-2 Planning image in all of their business documents by using Form from The Dream Team section of business stationery. Designed with the company logo www.mycompanionsite.com. and important contact information, this document template is used for written communication with 1. Create a new word processing document. employees, customers, vendors, and others. 2. Name the document WP-2 Letterhead and save In this project, you will create your team’s letterhead so that you can project a professional appearance to it to The Dream Team folder. anyone you connect with. 3. Set the top page margin to .25 inches and the SKILLS UTILIZED left, right, and bottom margins to 1 inch. Use word processing software to create a Refer to the samples provided by Ryan and Allie for letterhead template. assistance. Do not copy the content or design of the samples. Tactics 4. In the header of your document, create the letterhead for your team from one of the zz Your letterhead design should fit within the top sketches on your completed WP-2 Planning 2.5 inches of the document. Form. 5. Arrange your team logo and text to fit your zz Use the Internet for examples of other letterhead letterhead design. Note: Most letterhead designs designs. are within the top 2.5 inches of the document. Do not let your design fall below this area. zz Be consistent with fonts and colors that 6. Format the text using the font, colors, size, and coordinate with your logo. style that match your team’s design. 7. Carefully proofread your work for accuracy, zz Read through all instructions before proceeding format, spelling, and grammar, then resave. with this project. 8. Submit the document as required by your instructor. zz Review the “In the Zone” section for guidance when completing this project. 24 THE DREAM TEAM

IN THE BBayOLTCiZty Bay City Arena 2 ZONE www.baycityboltz.com 2200 West 39th Street • Bay City, MI 48708 [email protected] Ryan and Allie incorporated their logos into the design of their Phone 989 • 555 • 1234 letterhead. Each team began to Fax 989 • 555 • 5678 look more professional—bringing their owner closer to victory. Word Processing Team Letterhead The letterhead for each team is shown. Use Ryan and Allie’s team letterhead as a guide to help create your own. Do not duplicate their work. San Marino Stadium STRIKERS 100 Main Street • Los Angeles, CA 90272 www.lastrikers.net Phone | 310•555•1234 Fax | 310•555•5678 [email protected] THE DREAM TEAM 25

3Word Processing Letter to Official Giving Back to the Community Your Goal Instructions There are countless personal benefits to giving Download and complete the WP-3 Planning back to the community around you, including Form from The Dream Team section of improving your health and happiness. Businesses www.mycompanionsite.com. and organizations can also reap those benefits, and add to the success of their product at the same 1. Open the WP-2 Letterhead file you previously time. Charitable giving, either financial or physical, created. builds customer respect, creates a good company reputation, projects a positive image, and fosters 2. Name the document WP-3 Letter and save it to name recognition for your organization. The Dream Team folder. Be sure not to overwrite In this project, you will write a letter to a city (or town) the WP-2 Letterhead file. official informing them about your plans to help out a local charity or fundraiser. 3. Using your completed WP-3 Planning Form, create a block-style letter that includes a bulleted SKILLS UTILIZED list in paragraph two, as shown in Figure WP-3. Refer to the samples provided by Ryan and Allie for Use word processing software to create a assistance. Do not copy the content or design of the block-style business letter. samples. Tactics 4. Carefully proofread your work for accuracy, format, spelling, and grammar, then resave. zz Communication should be brief, easy to read, and clearly state the intended message. 5. Submit the document as required by your instructor. zz Choose a font that is easy to read with a maximum point size of 10-12 points. 6. If printing the document, sign the letter. zz Use the Internet to learn about various local charities and fundraisers. zz Use an Enclosure notation at the bottom of your letter when including something, such as free tickets, in the envelope with the letter. zz Read through all instructions before proceeding with this project. zz Review the “In the Zone” section for guidance when completing this project. 26 THE DREAM TEAM

Figure WP-3 3 Your Letterhead Design Goes Here Word Processing Letter to Official [Insert Current Date] QS [Insert Town Official’s Name] [Insert Town Official’s Title] [Insert Town Official’s Address] [Insert City, State and Zip Code] DS Dear [Insert Town Official’s Name]: DS Paragraph 1 should include the text you created from the completed WP-3 Planning Form for the first paragraph. It should begin with an introduction of yourself and briefly state the reason for your letter, which is to inform your city/town official your team’s intention of helping with the charity/fundraiser you chose. Give the reasons why you chose the charity/fundraiser. DS Paragraph 2 should include the text you created from the completed WP-3 Planning Form for the second paragraph. It should include how your team will help the charity/fundraiser and introduce the three players that are available to help. ● [Player One] ● [Player Two] ● [Player Three] DS Paragraph 3 should include the text you created from the completed WP-3 Planning Form for the final paragraph. It should conclude by letting the city/town official know that you are eager to give back to the community and realize the importance of your charity/fundraiser. You should also invite the official to attend any home game and mention that you have enclosed two complementary tickets along with the letter. DS [Insert Complimentary Closing], QS [Insert Your Name], Team Owner [Insert Your Team’s Name] [Enclosure Notation] THE DREAM TEAM 27

3 IN THE BBayOLTCiZty Bay City Arena ZONE www.baycityboltz.com 2200 West 39th Street • Bay City, MI 48708 [email protected] January 30, 20__ Phone 989 • 555 • 1234 Fax 989 • 555 • 5678 Word Processing Letter to Official Ryan and Allie both knew the Mr. George Bryant importance of building a positive Mayor relationship with their community. 400 Silver Springs Street This commitment not only Bay City, MI 48708 attracts fans but fosters team building amongst the players who Dear Mayor Bryant: participate. I am Ryan Murphy, owner of the newly formed Bay City Boltz football team. My organization Everyone knows a team that has looks forward to the upcoming season and is excited about giving Bay City something to be strong bonds is sure to win. The proud of. We wanted you to know our intentions to give back to the community in a charitable letters Ryan and Allie composed way. The team has arranged to take part at an upcoming fundraising event for the Bay City to their city officials are shown. Children’s Hospital. A few of my players have committed to appear at a meet and greet during the hospital’s fundraiser this month. They will sign autographs, talk with fans, and take pictures. The players who will attend are: ● Tom Brady ● Michael Strahan ● Jerry Rice The Bay City Boltz realize the importance of building strong relationships with our community and are excited to help out a very worthy cause. I hope to see you at one of our games. I have enclosed two complementary tickets for you to use whenever you would like. Sincerely, Ryan Murphy, Team Owner Bay City Boltz Enclosure Use Ryan and Allie’s letters as a guide to help create your own. Do not duplicate their work. San Marino Stadium STRIKERS 100 Main Street • Los Angeles, CA 90272 Phone | 310•555•1234 www.lastrikers.net Fax | 310•555•5678 [email protected] January 30, 20__ Ms. Stephanie Bennett Town Council President 1100 Washington Street Los Angeles, CA 90012 Dear Town Council President Bennett: My name is Allie Souza and I am the owner of the amazing LA Strikers Women’s Soccer Team. I am writing today to inform you that the LA Strikers will be hosting a soccer clinic this month for the Inner City Youth Athletics Coalition. We are excited to participate in an event with this group because our team loves to inspire young athletes and give back to programs that encourage kids to play sports. The team intends to run the clinic and provide coaching to the children. We know that many of the players from the Inner City Youth Athletics Coalition are big fans of the LA Strikers. Therefore, three of our star players have committed to coach that day. They are: ● Hope Solo ● Marta Vieira da Silva ● Abby Wambach The LA Strikers realize the importance of community groups like the Inner City Youth Athletics Coalition and we are eager to help them out. Taking part in this clinic will also give our team a chance to bond. I hope you have plans to come to one of our upcoming games. I am enclosing two complementary tickets in hopes that you can join us at the LA Strikers next home game. Sincerely, Allie Souza, Team Owner LA Strikers Enclosure 28 THE DREAM TEAM



4Word Processing News Release Announcing a Product Endorsement Your Goal zz Most releases answer who, what, when, why, and how. They should be as close to ready for press as A news release, also known as a press release, possible. contains newsworthy information that you want the media to publish. By creating a news release, your zz Keep the message clear and concise to grab your story can become part of the news online, in print, audience’s attention. or on television. Journalists use news releases to find news that is appealing to their audiences, which zz Read through all instructions before proceeding indirectly, can help market your organization. with this project. Endorsing a product, or giving approval and recommending a product to the public, has zz Review the “In the Zone” section for guidance benefits to both your team and the product you when completing this project. are endorsing. Customers of that product could become fans of your team and fans of your team Instructions could become customers of the product. The product you have endorsed could then be advertised at your Download and complete the WP-4 Planning stadium. Your team would gain exposure from the Form from The Dream Team section of product’s outside advertising campaign as well. Both www.mycompanionsite.com. you and the product would reach markets that you otherwise would not reach. 1. Open the WP-2 Letterhead file you previously In this project, you will create a news release to give created. to the media outlets in your city, announcing your team’s endorsement of a product. 2. Name the document WP-4 Press Release and SKILLS UTILIZED save it to The Dream Team folder. Be sure not to Use word processing software to create a news overwrite the WP-2 Letterhead file. release. 3. Using your completed WP-4 Planning Form, Tactics create a press release as shown in Figure WP-4. Refer to the samples provided by Ryan and Allie for assistance. Do not copy the content or design of the samples. 4. Carefully proofread your work for accuracy, format, spelling, and grammar, then resave. 5. Submit the document as required by your instructor. zz Sports teams often endorse products to help build their fan base. Customers of popular beverages, candy, and food could be potential patrons. zz Make your news release headline interesting so that you can attract the local media to cover your story. 30 THE DREAM TEAM

Figure WP-4 4 Your Letterhead Design Goes Here Word Processing News Release [Insert Current Date] DS [Insert the text “FOR IMMEDIATE RELEASE” left aligned and in bold] DS [Insert the headline “<YOUR TEAM NAME> ANNOUNCE ENDORSEMENT DEAL WITH <PRODUCT NAME>” left aligned and in bold]. DS [Insert the text for your news release from the WP-4 Planning Form. Note: The paragraphs should be left aligned with a .5 inch tab indent at the beginning of each new paragraph.] DS [Insert “###” center aligned] THE DREAM TEAM 31

4 IN THE BBayOLTCiZty Bay City Arena ZONE www.baycityboltz.com 2200 West 39th Street • Bay City, MI 48708 [email protected] Phone 989 • 555 • 1234 Fax 989 • 555 • 5678 June 12, 20__ FOR IMMEDIATE RELEASE Ryan and Allie wanted to get as BAY CITY BOLTZ ANNOUNCE ENDORSEMENT DEAL WITH ZIP ENERGY BARS much publicity as they could for their teams. They created news On June 30, 20__ fans of the Bay City Boltz will begin seeing billboards and print ads for releases to announce the product Zip Energy Bars featuring running back Walter Payton. He is the perfect player for the endorsements their teams advertising campaign since he is the team’s biggest fan of Zip Energy Bars. The Bay City Boltz established. If people know that is proud to be affiliated with this new product. the Bay City Boltz and the Word Processing News Release LA Strikers like a product they like, Zip Energy Bars are a natural and delicious protein bar that are sure to give you the zip those people may just become you need. They are made with dried fruit, nuts, and honey. The Bay City Boltz selected this fans of the teams. product because all the players on the team have been enjoying the energy bars for years. Ryan and Allie knew that You can watch a Bay City Boltz home game at the Bay City Arena at 2200 West 39th establishing a strong fan base Street, Bay City, MI 48708. Learn how to become a season ticket holder at helped showcase their desire to www.baycityboltz.com. Like the team on Facebook and follow them on Twitter and Instagram at successfully market a professional @baycityboltz. team. The news releases Ryan and Allie created are shown. ### Use Ryan and Allie’s news San Marino Stadium STRIKERS releases as a guide to help 100 Main Street • Los Angeles, CA 90272 create your own. Do not www.lastrikers.net duplicate their work. Phone | 310•555•1234 Fax | 310•555•5678 [email protected] June 12, 20__ FOR IMMEDIATE RELEASE LA STRIKERS ANNOUNCE ENDORSEMENT DEAL WITH PARAMOUNT SPRINGS BOTTLED WATER The LA Strikers are pleased to announce the team’s endorsement of Paramount Springs Bottled Water. The LA Strikers are Los Angeles’ newest professional women’s soccer team and Paramount Springs Bottled Water is America’s number one bottled water. Team forward, Sydney Leroux, will begin appearing in television commercials for Paramount Springs across the country on June 30, 20__. Paramount Springs Bottled Water is a natural spring water that is enhanced with minerals for a fresh taste. Sold worldwide, Paramount Springs' customers are young and active, like the fans of the LA Strikers. The team is very excited to be connected with a healthy and refreshing beverage. The LA Strikers play home games at the San Marino Stadium located at 100 Main Street, Los Angeles, CA 90272. Visit www.lastrikers.net for ticket prices and information on becoming a season ticket holder. Like the team on Facebook and follow them on Twitter and Instagram at @lastrikers. ### 32 THE DREAM TEAM



5Word Processing Team Protocol Outline Establishing a Code of Conduct Your Goal Instructions Like it or not, professional athletes are role models Download and complete the WP-5 Planning to the public. Everyone watches what they do and Form from The Dream Team section of how they act, both on and off the field. As team www.mycompanionsite.com. manager and owner, it is your job to establish and communicate a Code of Conduct that is clear to your 1. Create a new word processing document. players. 2. Name the document WP-5 Team Protocol In this project, you will draft an outline that details the dos and don’ts of player behavior in different Outline and save it to The Dream Team folder. scenarios. 3. Insert a header with the text: The <Year> <Team SKILLS UTILIZED Name> Code of Conduct, center aligned, bold, and 18 point. Use word processing software to create an 4. Change the font size of the document to 10 alphanumeric outline. point. 5. Using your completed WP-5 Planning Form, Tactics create an alphanumeric outline as shown in Figure WP-5. zz Use the Internet to research the Codes of Conduct Refer to the samples provided by Ryan and Allie for of different athletic teams to help you decide assistance. Do not copy the content or design of the which items are important for your team. samples. 6. Carefully proofread your work for accuracy, zz Remember that professional athletes need to format, spelling, and grammar, then resave. monitor their behavior on the field, in public, and 7. Submit the document as required by your online. instructor. zz Outlines can help group information in an organized way, making things easier to understand. zz Read through all instructions before proceeding with this project. zz Review the “In the Zone” section for guidance when completing this project. 34 THE DREAM TEAM

Figure WP-5 5 The <Year> <Team Name> Code of Conduct Word Processing Team Protocol Outline I. On the field A. During games 1. [Insert the first game behavior you chose from the WP-5 Planning Form] 2. [Insert the second game behavior you chose from the WP-5 Planning Form] 3. [Insert the third game behavior you chose from the WP-5 Planning Form] B. During practice 1. [Insert the first practice behavior you chose from the WP-5 Planning Form] 2. [Insert the second practice behavior you chose from the WP-5 Planning Form] 3. [Insert the third practice behavior you chose from the WP-5 Planning Form] II. Public appearances & online presence A. Press conferences 1. [Insert the first press conference behavior you chose from the WP-5 Planning Form] 2. [Insert the second press conference behavior you chose from the WP-5 Planning Form] 3. [Insert the third press conference behavior you chose from the WP-5 Planning Form] B. Meet and greets 1. [Insert the first meet and greet behavior you chose from the WP-5 Planning Form] 2. [Insert the second meet and greet behavior you chose from the WP-5 Planning Form] 3. [Insert the third meet and greet behavior you chose from the WP-5 Planning Form] C. Social media 1. [Insert the first online presence behavior you chose from the WP-5 Planning Form] 2. [Insert the second online presence behavior you chose from the WP-5 Planning Form] 3. [Insert the third online presence behavior you chose from the WP-5 Planning Form] III. Unacceptable behavior A. [Insert the first overall unacceptable behavior you chose from the WP-5 Planning Form] B. [Insert the second overall unacceptable behavior you chose from the WP-5 Planning Form] C. [Insert the third overall unacceptable behavior you chose from the WP-5 Planning Form] IV. Sanctions A. [Insert the first way you chose to penalize a player from the WP-5 Planning Form] B. [Insert the second way you chose to penalize a player from the WP-5 Planning Form] C. [Insert the third way you chose to penalize a player from the WP-5 Planning Form] THE DREAM TEAM 35

5 IN THE The 2016 Bay City Boltz Code of Conduct ZONE I. On the field A. During games Word Processing Team Protocol Outline Ryan and Allie never wanted 1. follow all game rules their players to be caught in 2. have respect for teammates, opponents, and coaches a media scandal because of 3. refrain from obscene language outrageous behavior. Both owners B. During practice outlined the expectations and 1. attend all practice sessions consequences for any players 2. complete pre- and post-practice stretching who conducted themselves in an 3. be responsible for your safety and the safety of others unseemly way. II. Public appearances & online presence The winning outlines that A. Press conferences demonstrated how each owner 1. be polite was capable of managing a team 2. dress appropriately and professionally of role models are shown. 3. avoid making false statements B. Meet and greets Use Ryan and Allie’s 1. be patient with fans outlines as a guide to help 2. make eye contact with fans as you speak to them create your own. Do not 3. keep statements about the team positive duplicate their work. C. Social media 1. post positive messages 2. include endorsed products whenever possible in photos 3. post regularly III. Unacceptable behavior A. acting in a way that puts others in danger B. acting in a way that puts the reputation of the team at risk C. being arrested for any criminal behavior IV. Sanctions A. written warning B. require public apology in form of news conference C. player completes community service The 2016 LA Strikers Code of Conduct I. On the field A. During games 1. be supportive of other players 2. show enthusiasm about the game 3. refrain from obscene language B. During practice 1. encourage and praise other players 2. focus on individual skills 3. be enthusiastic about practice II. Public appearances & online presence A. Press conferences 1. do not use rude or slanderous language 2. speak clearly 3. avoid boasting about the team B. Meet and greets 1. use appropriate language with fans 2. avoid boasting about the team 3. keep statements about the team positive C. Social media 1. pose appropriately in pictures 2. use appropriate language 3. avoid confrontations with commenters III. Unacceptable behavior A. threatening other players, coaches, or fans B. using performance enhancing drugs C. missing curfew IV. Sanctions A. one game suspension B. loss of pay C. written apology 36 THE DREAM TEAM



6Word Processing MLA Report Researching Sports Injuries Your Goal Instructions A research report can be formatted in many ways, Download and complete the WP-6 Planning but a very popular format is MLA style. Schools and Form from The Dream Team section of instructors around the world, as well as scholarly www.mycompanionsite.com. journals, have adapted this style and require that all work submitted be formatted in MLA style. 1. Create a new word processing document. The format has specific line spacing and font size 2. Name the document WP-6 MLA Report and save requirements, but more importantly, it features a simple and consistent way to cite research within the it to The Dream Team folder. report and to list sources at the end. 3. Set the page margins to 1 inch on all sides, the In this project, you will research and write an informative report about a common athletic injury line spacing to double, and change the font and using MLA format. size of the text in the document to Times New Roman, 12 point. SKILLS UTILIZED 4. Using the Internet, refer to the most recent MLA Use word processing software to create guidelines for rules on formatting, citing sources, an MLA report. and creating a works cited page. 5. Using your completed WP-6 Planning Form, Tactics create an MLA report as shown in Figure WP-6. Refer to the sample provided by Allie for assistance. Do zz Use the Internet to research a common injury that not copy the content of the sample. can occur when playing your selected sport. 6. Carefully proofread your work for accuracy, format, spelling, and grammar, then resave. zz Use an outline to group information in an 7. Submit the document as required by your organized way before writing your first draft. instructor. zz Formatting your report in MLA style keeps the look of the report consistent with other research papers. zz Read through all instructions before proceeding with this project. zz Review the “In the Zone” section for guidance when completing this project. 38 THE DREAM TEAM

Figure WP-6 6 [Insert Your Last Name] 1 [Insert Your Full Name] [Insert Your Teacher’s Name] [Insert Your Class Name] Word Processing MLA Report [Insert the Current Date as Day Month Year] [Center the Title with Initial Caps] [Insert your introduction paragraph text from the WP-6 Planning Form. Indent the first line of the paragraph with a .5 inch tab indent.] [Insert your body paragraphs from the WP-6 Planning Form. Indent the first line of each new paragraph with a .5 inch tab indent.] [If using a long quotation, or a quotation that is more than four typed lines, indent the entire block of text 1 inch. Refer to the most recent MLA guidelines for formatting text citations from sources such as books, periodicals, electronic sources, videos, or interviews.] [Insert your conclusion paragraph text from the WP-6 Planning Form. Indent the first line of the paragraph with a .5 inch tab indent.] [Insert Your Last Name] 2 Works Cited [List all sources used when researching and writing the report. Sources should be listed alphabetically, with .5 inch hanging indents.] [Refer to the most recent MLA guidelines or use a bibliography creator to properly format each work cited.] THE DREAM TEAM 39

Informing your players and staff about common injuries is an 6 IN THE important part of keeping the team healthy. Players, coaches, and trainers need to know the symptoms and treatment of these common injuries, as well as ways to avoid getting hurt. The ZONE research that Allie did is compiled in the MLA report shown below. Word Processing MLA Report Souza 2 Many people assume that the most popular way to get a concussion in soccer is by heading the ball. Heading the ball, or purposefully hitting the ball with your head to keep the ball Souza 3 in play, shoudledgbeenedroantieonwoitfhbcrauintiotins.suSeocacnedrabcaclulsmaurleahtieoanvoyfaanbdniofrnmoatldpornoetepinrodpeesrilgyn, ahteaddainsgtau” (Esty 28). the ball mayPcearumsaenheenatddianmjuargye. tHootwheevberar,insiinscseosmoectcheirnbgaallspenrosolonnsgheorualdbssoterberSwcoaluetezara ao1nf.d get as Allie Souza heavy as they once Idnidc,omncolruescioonn,cgueststiionngsahcaopnpceunswsihoennwahpilleaypelarycionlglidsoesccwerithcaannfoetehlearwplfauyl.erTohreasymptoms Souza 4 Mr. Sullivan goal post. Thanedplraisykesr fmoraygentotitnegviennjuhraevdeaagnayinccoanntamctawkeithantyhoenheeawdanant dtoyteatksetitlhleundeceergssoaarytrparuemcaautions to Technology Applications to the brain.dIofdthge bthoidsysuisfffeorricnegf.uLlluycjkoiltye,de,qtuhiepbmreanint ims aayvamiloavbeleatnodlostwriekretthheeoicncnuerrewnaclels. Tofretahtement is easy 13 March 20__ Works Cited skull.The baalnl dmdaoyeaslsnootcoremqeuiirnetoancyonmtaecdticwaittihonaspolar yheors’psihtaelasdtaaycsc.idLeenatrlnyinwghmenoarepalabyoeurt icsonoctussions can Concussions in Soccer “Brain 101: What's a Concussion.” YouTube. YouTube, n.d. Web. 12 Jul. 2015. expecting it.help any soccer player to play safe. Concussions in soccer are very common, and the ways to avoid and treat them<hhttapvse://www.youtube.com/watch?t=38&v=_5hlm3frfyu> Obviously, avoiding a concussion all together is the best way to bypass any further injury become widely known. This report will define what a concussion is and desEcrsitbye, tMheartypLiecea,l and C. M. Shifflett. Conquering Concussion: Healing TBI Symptoms with or deal with any of the negative side effects. However, the mere fact that participants are aware ways it occurs in soccer. Discussion about the increase in the public’s awareness of tNheuirnojufereydback and without Drugs. Print. of concussions, reduces the risk involved in playing soccer. and popular treatments will be detailed. The Sports Concussion Institute ma“inStpaoinrtssaCcoonmcupslestieon Institute | For Athletes.” Sports Concussion Institute RSS2. Web. 13 Jul. In the world of sports and recreational activities, there has been a huge shift in catalog of information, and much of the information for this report was gained from th2e0ir1w5.e<bhsittep.://concussiontreatment.com/resources/concussion-resources-for-athletes/> awareness of the potential for, and consequences of, head injuries among A concussion is a trauma to the head that causes a brain injury. The hSutomlearn, DbriaainnefRlooabtserts., and Barbara Albers. Hill. Coping with Concussion and Mild Traumatic participants. Protective helmets and helmets with built-in impact detectors are inside the skull surrounded by cerebral fluid. When the head is hit hard enough for thBerabirnaiInnjtuory: a Guide to Living with the Challenges Associated with Post-Concussion being developed, along with mouth guards that absorb most of the force from a strike the inside of the skull, a concussion occurs. Both a blow to the head as well asSwyhnidprloamshe and Brain Trauma. Print. hit to the jaw. There is now protective headgear available for soccer, lacrosse, can cause this to happen. There may or may not be physical evidence that the head was hurt, basketball, skiing, snowboarding, horseback riding, and skateboarding, as well as such as a scratch, cut, or bruise, but a concussion may still have occurred. A person may not even safer helmets for football, baseball, and ice hockey. (Stoler 344) lose consciousness. According to the YouTube video “Brain 101: What’s a Concussion,” “less The treatment of a concussion is fairly simple. The injured player should merely rest. than one in ten people who get a concussion ever lose consciousness.” Avoiding activities that require concentration, such as reading or using a computer, is Knowing the symptoms of a concussion is critical in the diagnosis and the sooner recommended. The player should also abstain from playing their sport until they are fully healed. someone is diagnosed, the easier his or her recovery will be. The symptoms may include nausea, A condition known as Chronic Traumatic Encephalopathy, or CTE, may occur. “It features the dizziness, a feeling of fogginess, confusion, or a headache. Each person and injury event varies, so no two concussions are exactly the same. If a concussion is not treated, the athlete may be at a higher risk for getting another concussion in the game and their cognitive ability will be impaired. Use Allie’s report as a guide to help create your own. Do not duplicate her work. 40



7Word Processing Team Newsletter Reaching Out to Your Fans Your Goal zz The most prominent portion of the newsletter is the masthead, which is located at the top of With the increased use of technology, consumers the newsletter. It should provide readers with can easily connect with companies that provide their the name, publication date, and other important favorite product or service. Sports and entertainment information. customers crave interaction with their favorite team or celebrity and expect a higher level of connection zz Read through all instructions before proceeding than they do from a company whose product they with this project. buy. One way to connect with fans is through a monthly newsletter. zz Review the “In the Zone” section for guidance A newsletter can inform your fans about your team, when completing this project. promote events, and provide meaningful content that resonates with fans. Studies show that people Instructions reliably check email more often than they visit social media sites, so sending your newsletter via email is a Download and complete the WP-7 Planning great way to deliver your message. Form from The Dream Team section of In this project, you will create a team newsletter to www.mycompanionsite.com. send to fans as an email. 1. Create a new word processing document. SKILLS UTILIZED 2. Name the document WP-7 Newsletter and save Use word processing software to create and design a newsletter for your fans. it to The Dream Team folder. 3. Set up your document using the Page Setup Tactics Instructions provided on the next page. zz Obtain some samples of newsletters displayed Refer to the sample provided by Ryan for assistance. Do around your community to use as a guide as you not copy the content or design of the sample. design your own. 4. Carefully proofread your work for accuracy, format, spelling, and grammar, then resave. zz Design your newsletter so that it can be either 5. Submit the document as required by your printed or sent electronically. instructor. zz Emailing a newsletter is a cost effective way to connect with your fans. zz Your newsletter should be both attractive and well organized. zz Target your newsletter to your fans and make it self-explanatory with text and graphics. 42 THE DREAM TEAM