CWS AUSTIN 2020 Ascension 5462

AUSTIN 2020 CORPORATE WELLNESS SUMMIT EXPO AUSTIN CORPORATE RUN PRESENTED BY ASCENSION © DCE CLARITY LLC 2019-2020

fast-growing Our comprehensive event and lifestyle markets content platform helps our partners maximize marketing opportunities within relevant and fast-growing industries: $3.65T $35B US HEALTH US FITNESS MARKET MARKET $179B $7.1B US WELLNESS US CORPORATE MARKET WELLNESS MARKET 8 dimensions PHYSICAL of wellness SOCIAL OCCUPATIONAL To foster healthier FINANCIAL communities, businesses are EMOTIONAL SPIRITUAL taking a holistic approach – INTELLECTUAL understanding the ENVIRONMENTAL interconnection between the community, their employees, health and business outcomes. That’s why companies of all sizes and industries are leading the way with innovative concepts to build a strong health and wellness culture.

The Corporate Wellness Summit program offers a variety of educational, experiential and social opportunities for forward-thinking company leaders to connect, learn and grow. CORPORATE WELLNESS SUMMIT EXPO DAY 1 Our weekend kicks off Friday, October 9th, 2020 with the CWS EXPO at the Austin Convention Center, a full day of learning and networking with the top echelon in local healthcare and leading national wellness lifestyle brands. DAY 2 On Saturday, October 10th, 2020, Day 2 of the EXPO will feature fun for the community with interactive games, team-building activities, shopping and more. ATXCORPORATEWELLNESS.COM AUSTIN CORPORATE RUN BY CWS DAY 3 Day 3 is the Austin Corporate Run by CWS 5k race, a non-competitive sports event for office teams to celebrate fitness and fun, to benefit the Breast Cancer Resource Center of Austin. ATXCORPORATERUN.COM

corporate wellness summit expo HEALTH FAIR WELLNESS SEMINAR BUSINESS CONFERENCE TECH SHOW HUMAN RESOURCES EVENT COMMUNITY FUNDRAISER austin 5K SPORTS EVENT OUTDOORS EXPERIENCE corporate TEAM-BUILDING ACTIVITY run by cws FITNESS SHOWCASE FUNDRAISING EVENT HEALTH FAIR MUSIC FESTIVAL

cws lifestyle @CORPWELLSUMMIT SOCIAL FOLLOWING HEALTH PODCAST BLOG EXPERIENCE SHOPPING LIFESTYLE CURATED NEWSLETTER MUSIC COMMUNITY CONTRIBUTORS LIFESTYLE VIDEO BRAND CONTENT COMMUNITY STRATEGIC EVENTS COMMUNITY PARTNERS

corporate wellness summit expo 2020 AUSTIN CONVENTION CENTER OCT 9 – 10, 2020 | 10AM – 6PM The way we think about our health, our work and the way they intersect is changing for the best. Corporate Wellness Summit EXPO is an impactful 2-day event where wellness, technology, and business innovation collide to help reshape workplace wellness in Texas and beyond. Corporate Wellness Summit EXPO will showcase over 200 exhibiting brands, thought-provoking discussions on wellness strategies in the modern workplace, sustainable programs for emotional and intellectual growth, and more. 45,000+ 12,000+ SQ FT OF ATTENDEES EVENT SPACE OVER 2 DAYS 200+ 3,500+ SPONSORS + COMPANIES AND EXHIBITORS BRANDS INVITED

immersive experiences • CWS Networking Zone (only Friday) • Kid’s Play Place (only Saturday) • BCRC Breast Cancer Tribute Wall • Speakers, videos and music on stage • CWS Meditation Lounge • VIP Beauty Bar • Mosaic Photo Wall • Escape Room at CWS EXPO • Virtual Reality Simulator • Technology Showcase • Fitness Product Sampling and Demos • Health Clinics • Creative Brand Activations • ADA Information Sections • Breastfeeding Areas • Team Photo Areas • Group Experiences topics for companies + employees • Innovations in CWP Design • Long-Term Team Engagement Strategies • Legal Implications of Wellness Programs • State and National Legislation • Cost Analysis and ROI Strategies • Successful Wellness Communication Tools • Incentives and Outcomes-Based Wellness • Total Wellness Strategies for Teams • Considerations on Behavioral Health • Women Leaders in Austin Healthcare • Innovation & Investments in Corporate Wellness • Designing a Healthy Office • Worksite Clinics • Remote Work Wellness • Work/Leisure Balance • Mental Health in Austin • Inclusion and Diversity in the Workplace • Wellness Strategies for New Mothers • Meditation Practices to Boost Productivity • Addressing Work-Related Anxiety • Fitness at your Desk • Food is Medicine

austin corporate run by corporate wellness summit TRAVIS COUNTY EXPO CENTER OCT 11, 2020 | 12PM – 7PM Austin Corporate Run by CWS is a 5k corporate fun run designed to bring together fitness, fun, and teamwork to local companies. Partners of all sizes and industries across Central Texas will build their teams, reserve their team tents and get ready for fun at this one-of-a-kind corporate event. Over 5,000 runners, fitness and wellness enthusiasts will run, walk and dance to the finish line to benefit the Breast Cancer Resource Center of Austin, celebrating its 25th anniversary. The community wellness event starts at 12pm on Sunday, October 11th at the Travis County Expo Center and – although this is a corporate event – everyone’s invited! 300,000+ 7,000+ SQ FT OF RUNNERS + EVENT SPACE THEIR GUESTS 150+ 100+ SPONSORS AND 5K TEAM / EXHIBITORS COMPANY TENTS

attractions & amenities • 5K Course (Run / Walk) • Individual and Team Registrations • Zumba, Yoga, Pilates and CrossFit Demos • CWS Battle of the Bands • CWS Kids Dash / Play Area • CWS Pet Zone • Giant Yard Games • Outdoor Lounge • Team Photo Areas • Product Sampling and Demos • Food Trucks and Lunch Area • Health Clinics • Awards Ceremony / Medal Tree • Free Parking team tent garden Adjacent to the Exhibitor and Sponsors area, the CWS 5k Team Tent Garden offers a welcoming and unique space for companies and community organizations to gather their team and relax before (and after) the 5k race. The dynamic layout and unique team set ups will make it a great destination for leaders to connect and engage with fellow runners. By reserving a tent, teams receive immediate access to VIP benefits, including Catering services and premium parking. unlimited possibilities Travis County Expo Center spans 18 acres and hosts a variety of settings for our sponsors to spread out and create large-scale interactive displays, games and activations. Contact us to take a virtual tour of the location and discover the potential of this fun and unique site.

cws is set in austin, one of the trendiest cities in america We are inviting sponsors, exhibitors and guests from companies across the US, who are looking to participate in the thriving Austin Market… and they want to meet you! Austin enjoys a great reputation in the fitness and wellness arena, consistently ranking as one of the fittest cities in America. Surveys also steadily show that Silicon Valley tech talent continues to flock to Austin, creating the new ‘Silicon Hills’. Meanwhile, Austin boasts an awesome reputation as the live music capital of the world, hosting some of the largest music events in the world, including SXSW, Austin City Limits and The Urban Music Festival, among others. CWS EXPO takes place right in the center of the action, downtown at the Austin Convention Center (the 5K takes place 15 minutes away, at the Travis County Expo Center). #1 2MM+ VOTED BEST US AUSTIN METRO CITY TO LIVE POPULATION #2 932K+ HOTTEST CITY STARTUP CITY POPULATION

cws companies (B2B) target • Managers, Directors, VPs and C-Level Executives in audiences the fields of Human Resources, Specialized Recruiting, Culture Development, Compensation Management, and Inclusion and Diversity Advocacy. • Key Decision Makers within their organizations, with the goal of furthering operational sustainability. • Project and Talent managers seeking accurate and updated information on healthcare trends to keep their workforce healthy and increase productivity. • They are interested in efficient solutions to reduce turnover and increase overall company health, by providing value to employees and creating a strong culture (they also keep their finger steady on the pulse of a very competitive Central TX job market). • Keep in trend with local wellness and fitness trends. • Leaders within startups venturing more aggressively into staffing and business strategy refinement. health + wellness enthusiasts (B2C) • General population of young professionals in the Austin Metro Area who are interested in wellness and sports (ages 25-50; from 7 surrounding cities). • Part of a big fitness community (Yoga, CrossFit, Pilates, Tennis, Cycling, Running, Kayaking, other). • Big pet lovers. • Interested in healthy eating, diet and wellness trends, alternative medicine and healthy lifestyles. • Tech savvy and highly motivated by local and national lifestyle brands and digital publications. • Place special emphasis on mental health, meditation and stress reduction practices to increase productivity at work. employees / company teams Line employees and other team members across all departments (and their families) who are invested in their overall physical, mental and social wellbeing and seek positive daily wellness strategies.

cws 2020 The CWS team is set apart by its marketing expertise in the Marketing and Public Relations arena, with over a decade of plan experience in Media Relations, Digital Communications, Content Generation and Community Outreach. Foremost, we are a Marketing Consulting Firm (having served over 200 from more than a dozen countries). The Marketing campaign for CWS 2020 is an expertly-crafted program that includes: SOCIAL MEDIA MARKETING LIFESTYLE CONTENT CREATION AND DISTRIBUTION SEO / SEM / PPC ADVERTISING PRINT ADVERTISING DIGITAL DISPLAY ADVERTISING LOCAL MEDIA TOUR (RADIO, TV, PRINT, DIGITAL, PODCAST) EARNED NATIONAL MEDIA (PRINT, DIGITAL)

cws marketing objectives • CWS aims to become the premier health and wellness destination for companies in Central Texas, providing corporate leaders accessible opportunities to connect, learn and grow. • Already competing in the event space with other internationally renowned properties, CWS aims to become a nationally-recognized corporate wellness event series. • To offer health providers, consumer products, technology startups and other lifestyle brands a space to shine in the wellness market in one of the fastest- growing and competitive cities for young professionals, with an affordable, flexible and relevant sponsorship opportunity. • To help tens of thousands of individuals (and their families) achieve balanced work/life routines and pursue healthy lifestyles for long-lasting impact. Aside from the immersive learning experiences, CWS has aggressively developed a year-round lifestyle brand that communicates these values and drives a sense of community. 6,500+ $1.5M+ 360K+ COMPANIES + EDITORIAL PROJECTED BRANDS INVITED AND AD VALUE WEBSITE VISITORS 22K+ 13K+ 28K+ EMAIL SOCIAL MEDIA 2020 PROJECTED SUBSCRIBERS FOLLOWERS SOCIAL FOLLOWERS

OCT 2019 A NOV 2019 B A ONGOING Social Media DEC 2019 C • Facebook JAN 2020 • Twitter • Instagram FEB 2020 • YouTube • LinkedIn Mar 2020 CWS Lifestyle Channels: APR 2020 D • Music Playlists on Spotify® MAY 2020 • Video Content • Working for Wellness Podcast JUN 2020 • CWS Lifestyle Newsletter • CWS Lifestyle Blog JUL 2020 • CWS Brands Blog • CWS Brands Newsletter AUG 2020 E • Monthly CWS Wellness Sessions SEP 2020 B NOV 2019 - OCT 2020 OCT 2020 Online Video Streaming • YouTube • Facebook PPC / Digital Advertising • Google Ads • Facebook • Instagram • LinkedIn Austin Partner Sales Promotions • CWS Ambassador Program • Austin Office Tour • Austin Health and Fitness Venues BCRC Promotions (Social Media, Newsletter Announcements) • Sponsor Promotions Via: • Eventbrite • Print Collateral (10,000 Flyers) • Email Marketing • Social Media

C JAN - OCT 2020 D MAY - AUG 2020 Online Event Listings: 3rd Party Email Marketing • Visit Austin • Austin Business Journal • Austin Convention Center • Austin Fit Magazine • TCEC Website • Austin Monthly • Austin Business Journal • Austin Chronicle Events E AUG - OCT 2020 • Austin Monthly Events • Austin Statesman Ticket Sales Promotion • Austinot.com • Living Social • Austin 360 • Groupon • Community Impact • Retail Me Not • Culture Map • 365ThingsAustin.com Print / Digital Ads: • Do512 • Austin Monthly Magazine (1/2P, FC) • Thrillist.com • Austin American Statesman (1/2P, FC) • Active.com • Austin Business Journal (1/4P, FC) • RunSignup.com • Runner's World Public Relations / Media Tour • Race-Find.com (Representative Venues): • Cool Running • IRunTexas.net Austin Monthly Austin Statesman • RacePlace.com Tribeza Georgetown View • AllSportCentral.com ATX Man Austin Fit Magazine • RunningInTheUSA.com Culture Map Austin Woman • AustinEventPlanner.com Austinot Austin Business Journal • 70+ Social Networking Groups Austin Chronicle Community Impact (Facebook, LinkedIn) KLBJ FM KVUE KUT FM KXAN Telemundo Univision Ahora Si! El Mundo Texas Lifestyle Texas Monthly Health Magazine Well + Good Goop Runner’s World Prevention Self Magazine Eating Well Shape Magazine Men’s Health Women’s Health WELCOA Blog Blogs (various)

all eyes on ascension PRESENTING SPONSOR FOR CWS AUSTIN 2020 objectives • The CWS program will help Ascension strengthen its ties to our Central Texas corporate audience, through memorable event experiences and engaging content, raising brand awareness and furthering it as a market leader. • Over 3,500 HR Managers, Directors and C-Level Executives will participate in the CWS program, creating an invaluable opportunity for Ascension to engage with our B2B audience. • Ascension will receive access to 19,000 members of the Central Texas workforce (including guests from Austin, Round Rock, Leander, Georgetown, Cedar Park, Hutto, Pflugerville, San Marcos and Lakeway) through the 3-day event series. With on- site promotion and trained personnel, your brand can bring a compelling presentation to reach individuals, HOHs and small businesses. • Ascension will have a prime opportunity to present health insights, tips, trends, news and other content of high editorial value to over 22,000 email subscribers, new website visitors and social followers looking for information before, during and after the event weekend.

PRESENTING SPONSOR BENEFITS traditional media • Logo / Mention in PPC Ads (Google Ads, Social, SEM; 12 months) • Logo / Mention in Print Ads (3 months) • Logo / Mention in Digital Ads (Austin websites; 3 months) • Mentions in TV Appearances (Media Tour) • Presenter Logo in Print Collateral (10,000 Postcard Flyers) public relations • Sponsored Media Tour Appearances and Earned Media Placement with CWS (TV, Radio, Podcasts, Blogs, Event Listings) • Dedicated Release in the CWS News Section (“CWS Announces Ascension as the 2020 Presenting Sponsor”) • Custom Promo Code for Ticket Sales – CWS Ambassador Program CREATIVE LEVERAGE IDEAS: • PR Messaging: Your team can send quotes, statements and facts to be used in our press releases year-round, which will be strategically pitched to over 2,000 media outlets. • Fundraising Campaign: The event benefits the Breast Cancer Resource Center, a beloved local nonprofit. To show Ascension’s commitment to breast cancer patients and our community, we can host employee challenges, fundraising microevents and other news- worthy activities that our team can pitch to local media. • Mention as Presenter on all Ads: All ads will read “Corporate Wellness Summit EXPO, Presented by Ascension” or “Austin Corporate Run, Presented by Ascension” on all platforms (Google Ads, Print Ads, Social Profiles, Event Listings and more).

cws wellness expo sessions PRESENTING SPONSOR BENEFITS (CONT.) EXPO – AUSTIN CONVENTION CENTER • 20x30 Exhibition Space for a Custom Brand Experience • Greeters / Sampling at the Entrance – Convention Center • 30-min Segment on Stage each day of the EXPO (for Guest Speaker, Prizes, Music, etc.) • Presenter Signage in EXPO Registration Area • Presenter Logo on Welcome Arch (12’ Truss) • Logo Projection on EXPO Stage (TVs) • Video Projections on Stage (Background Screen) • Logo on Team Shirts (Volunteers and Staff)) • Logo on EXPO Wristbands (12,000) • Logo on EXPO Exhibitor Badges (500) • Branded Goodie Bags+ • Samples in Guest Goodie Bags 5K EVENT – TRAVIS COUNTY EXPO CENTER • 20x50 Exhibition Space (outdoors, in front of Stage) • Greeters / Sampling at 5K Entrance • 30-min Branded Segment on Stage (Game, Prizes, Music) • Logo on 5k Racer Bibs (5,000) • Logo on 5k Medals (5,000) • Logo Team Shirts (Staff and Volunteers) • Prominent Logo in key areas: • 5K Starting / Finish Line (Truss Arch) • 5K Stage • Branded Directionals at 5K • (5) Banners throughout 5K Grounds+ • Banner in 1Km Water Station + Provided by Sponsor.

cws 5k event CREATIVE LEVERAGE IDEAS: • Exhibition: Within the exhibition spaces at the EXPO and 5k event, Ascension can set up a variety of experiences for guests: • On-site health clinics (and talks on stage). • An information center with a sitting area, sleek ambiance, lounge furniture and mobile charging stations. • Inflatable organs that guests can walk through. • Interactive displays with touchscreen calculators (to gauge their heart rate, blood pressure, track their day-to-day activity and get a glimpse of their overall health stats). • Outdoor games, fitness challenges or other fun activities where guests (individuals or teams) can take pictures and share on social media (tug of war, obstacle course, scavenger hunt, etc.) Spaces numbered 701 (see maps) are reserved for the Presenting Sponsor. SEE THE EXPO FLOOR PLAN SEE THE 5K MAP (ALL GROUNDS) GET INSPIRED ON PINTEREST • Social Media Frames: Outside the EXPO Floor, we’ll place giant letters (a 5’-tall ‘CWS’ installation), where fans can use a custom Ascension social frame to tag themselves and friends - potentially reaching up to 25,000 fans during the 2-day EXPO.

digital assets

PRESENTING SPONSOR BENEFITS (CONT.) social engagement • (10) Sponsored Social Posts (Facebook, Twitter, Instagram, LinkedIn; can be used for Giveaways, Social Challenges, other Promotions) • Branded Stories (Facebook, Instagram) • Logo on Social Media Cover Images (Facebook, Twitter, LinkedIn) • Live Streaming at EXPO (Facebook, LinkedIn) b2b (corporate audience) • Distribution of Branded Information (Print / Digital) to 500+ Offices in the Austin Metro Area+ • (1) Dedicated E-blasts to the CWS Brands Database (Local and National; 6,000 subscribers) CREATIVE LEVERAGE IDEAS: • Social Contest: We can put together a ‘’Workplace Wellness Challenge” where teams are filmed practicing healthy workplace routines (or we can have fun with surprise office raids!) • Infographics: We can create custom graphics and information sheets with facts about Ascension addressing topics such as breast cancer, corporate wellness, the Austin community, healthy lifestyle tips, mental health or other relevant issues, to be shared and boosted through our blog, newsletter and social channels. • B2B Promotions: The CWS Brands database can receive news, updates and other seasonal promotions from Ascension at the time of your choosing during the 10-month campaign.

PRESENTING SPONSOR BENEFITS (CONT.) cws lifestyle + digital media • (3) Dedicated E-Blasts in CWS Lifestyle Newsletter (22,000+ subscribers) • (5) Sponsored Blog Posts in the CWS Lifestyle Blog • (2) Branded Lifestyle Videos • (1) Guest Interview in the Working for Wellness Podcast™ • (2) Branded Playlists on Spotify® • Headliner Ad in CWS Lifestyle Pages (5 pages / ROP) • Sponsor Logo / Listing in CWS Website (Home, EXPO, 5k, Sponsors) • Sponsor Logo / Listing in CWS Mobile App • Sponsor Logo on Eventbrite Pages (EXPO and 5k) • (3) Sponsorship of CWS Wellness Sessions (Monthly Events; Local) collaboration with bcrc • (2) Social Media Acknowledgements from BCRC • BCRC Content Collaborations (including Videos, Guest Interviews, Navigator or Patient Meet Ups, Private Event Coverage and more) for your team and guests • (50) Courtesy General Admission Passes for EXPO • (10) Courtesy VIP Passes for EXPO • (10) Courtesy 5K Registrations • 50% off all additional 5K registrations • 50% off all additional EXPO Passes post-event • ‘Thank-You’ Email Postcards (22,000+ subscribers) • Branded Wrap-Up Video

CREATIVE LEVERAGE IDEAS • Podcast: In one of our episodes, we can talk about facts and myths about health insurance in Texas and how to address these issues in one’s organization or household. • Sponsored Content: We can publish a series of seasonal blog posts about healthy lifestyle choices addressing some of Ascension key campaign messages and community education topics. • Wellness Sessions: We have a cooking event in January that Ascension would be a perfect fit for. We’ll be working with local nutritionists and fitness experts at a live culinary demonstration to promote healthy lifestyle at the beginning of the year. Another Wellness Session can feature one or more members of the medical faculty as a speaker, in a section branded to Ascension (the events can be recorded and the footage repurposed for your campaigns). • Playlist: To tie in with the fitness demos at the events, we can create and promote the “Let’s Zumba! by Ascension” playlist on Spotify® so attendees can start building anticipation for one of our fun fitness themes. • Collaborations with BCRC: Ascension staff can join us for the BCRC Office Tour, where patient navigators will explain their mission, and invite companies to participate in CWS to support our $25,000 donation goal.

cws and ascension: a winning partnership 10 GREAT REASONS TO PARTNER WITH US: • NOT JUST AN EVENT; A FULL CAMPAIGN: Instead of presence at just one event weekend, CWS consists of a year-long campaign, where your brand will be prominently displayed through relevant digital, creative, experiential, and sales promotion channels. • PLUG INTO THE AUSTIN COMMUNITY: CWS is set in downtown Austin, but targets companies and patients in 7 neighboring cities, increasing awareness and promoting collaboration with other local brands. • VENTURE INTO WELLNESS: The healthcare space is changing, but continues to present new and exciting opportunities, including new possibilities in the wellness and lifestyle markets, which CWS sponsors can benefit widely from. • TARGET COMPANIES: The event targets the leaders of some of the fastest- growing companies in Austin, providing a golden opportunity for B2B networking and development. • ADDS VALUE TO EMPLOYEES: Our experiential components engage employees, clients and local partners. • COMPREHENSIVE MARKETING CONSULTING: You will be working with a production company / marketing agency, who understands the ins and outs of your marketing needs, outlining clear and organized schedules of deliverables, and providing clear and concise reporting. • SEND YOUR MESSAGE: The communications platform is customized, flexible and has high editorial value, to meet the particular messaging needs of the sponsor, not just the needs of the production team. • TURNKEY SERVICES: With thorough planning, we can help your team have an effective, organized and productive presentation, through a la carte marketing services, local resources, concierge services and help with logistics. • ACTIONABLE DATA: Our marketing campaign is heavily focused on digital channels, for low waste and precise reporting, which will provide the Producer and the Sponsors with actionable data about the audience. • CONTENT ASSETS: All assets produced for CWS can be repurposed by the Sponsor in their marketing efforts as part of their license for production.

INVESTMENT $79,900 terms • The program and investment outlined here are suggested, customizable and negotiable. Please send us all your feedback and needs. • Only 50% of investment is due at signing / 50% is due March 31st 2020. • The sponsorship campaign is programmed to start January 2020. • Ascension will be the only Presenting Sponsor (level limited to 1). • Ascension will have exclusivity in your category among sponsors. • Ascension will receive first right of refusal for 2021 Presenter renewal. how we work + next steps • The next step is to schedule a quick call or in-person meeting, to go over: • Detailed explanation of all Sponsor Benefits • General discussion about Logistics and Sponsor Needs • Other Budget and Timeline Considerations • A customized contract outlining all the benefits will be sent and (along with your Account Manager and the Executive Producer) we’ll iron out the duties of each party and define clear expectations. The contract will be signed electronically (instructions for payment will be attached). • You will receive a comprehensive list of deliverables (with instructions and deadlines for logo and artwork requirements, format needs, ad size specs, copy needs, and other elements according to your benefits program). • We’ll share 2 – 3 brainstorming sessions to discuss creative elements. • Every month, we’ll host progress meetings to discuss campaign updates, milestones, new opportunities, upcoming deadlines, and other important status items. • Meanwhile, your staff will receive the CWS Brands newsletter, which contains updates and reminders for all CWS exhibitors and sponsors. • Set up for the events: Thursday, Oct 8th + Sunday, Oct 11th, respectively. • After the event weekend, all sponsors will receive a complete wrap-up report and their corresponding post-event benefits, and start getting ready for 2021!

CORPWELLSUMMIT.COM [email protected] @CORPWELLSUMMIT CORAL TALAVERA EXECUTIVE PRODUCER + CEO DCE CLARITY (512) 400-7662 | (512) 999-2101 [email protected]