Edit - Brand Book

1 Category Sub Title Brand Book

2 About the Project This project is about a very talented tattoo artist. Edit Paints specializes in hyper-realistic, black-and-grey and colors, micro dermal tattoos. The aim of this project is to inspire artists to join a video course by Edit.

3 Table of Contents Logo 6 Logo Inspiration 10 Visual Brand Language 12 Print Products 16 Digital Products 22

4 Brand Vision Edit believes that Tattoos are the purest form of self-expression. It is a physical manifestation of self for the world to see. The Micro-realism art style can be used to encapsulate both modern culture and classical art. Edit aims to inspire such creativity and exploration of one's character in others with her art & courses while making it accessible to newcomers and veterans alike.

5 Brand Values Learning through video lessons, so the students can supercharge the skills anytime and anywhere The virtual tutorial is with Edit herself, where she goes through all aspects of her process from ideation to execution The course includes exclusive downloadable designs and lifetime access on all devices

6 Logo

7 Logo Variations

Logo 8 List of Logo No-nos Do not distort Do not apply Do not change the proportions a stroke the font Do not rotate Do not use gradient Color should remain the icon in any angle as instructed

9 Logo Size & Proportions 95 Pixel 75 Pixel 65 Pixel 45 Pixel 50 Pixel 35 Pixel

10 Logo Inspiration

11 Logo Inspiration Construction La Scapigliata - Painting by Leonardo da Vinci

12 Visual Brand Language

13 Visual Brand Language Typography Font - Mr Eaves XL Mod OT Title - 23 pt | Book | VA 200 Aa Bb Cc Dd Ee Ff Gg Hh Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 Subtitle - 20 pt | Book | VA 80 Aa Bb Cc Dd Ee Ff Gg Hh Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 Paragraph - 16 pt | Light | VA 80 Aa Bb Cc Dd Ee Ff Gg Hh Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789

Visual Brand Language 14 Brand Colors #000000 #232629 #d0a871 #ffffff R0 R 35 R 208 R 255 G0 G 38 G 168 G 255 B0 B 41 B 113 B 255 C 75 C 71 C 15 C0 M 68 M 62 M 31 M0 Y 67 Y 58 Y 61 Y0 K 90 K 71 K4 K0

15 Visual Brand Language Images

16 Print Products

17 Print Products Tote Bag

Print Products 18 Business Card

19 Print Products Letterhead

Print Products 20 Poster

21 Print Products Poster

22 Digital Products

23 Digital Products UI Kit Desktop Header Menu Navigation Arrows Contact Form Icons Buttons

Digital Products 24 Website - Desktop

25 Digital Products Website - Desktop

Digital Products 26 Website - Mobile

27 Digital Products Website - Mobile

Digital Products 28 Social Media - Posts

29 Digital Products Social Media - Stories

Category 30 Sub Title This work was done as a HackerU student project. Thank you for reading! By Anastasia Fox