King of Customs

broadcast on simulcast on www.facebook.com/KingofCustomsSA

IGNITION is South Africa’s first and only television channel dedicated entirely to all things motoring. Broadcasting 24/7 on DStv Channel 189, IGNITION is not just for people who love cars, it’s for people who live them. • Broadcast in nine countries across Southern Africa • Average 1,7 million* viewers per week • Passionately South African with more than 25% local content • South Africa’s first and only dedicated motoring channel since 2008



Ratings: King of Customs averages 100 000 viewers on TV King of Customs episodes averages 50 000 online views.

Scheduling Pattern: All new content premieres SATURDAY Prime Time: 8am - 12pm Content is repeated SUNDAY Prime Time: 12pm - 6pm Content is striped out and repeated in different themed blocks throughout the week to maximise viewership MON - FRI Prime Time: 4pm - 10pm

In consideration for your sponsorship, you will receive per episode: 10” Opening & Closing Billboard (8x Broadcast over 1 week). Value = R 2 500 x2 = R 5 000 x8 = R 40 000 05” Ad-Break Bumper (8x Broadcast over 1 week). Value = R 1 500 x4 = R 5 000 x8 = R 40 000 30” *TV Ad + Production Cost (8x Broadcast over 1 week). Value = R 27 000 + R 12 000 = R 49 000 Online show premiers, simultaneous to TV Broadcast, on Facebook, Website and YouTube Top Corner Logo throughout Online Show (NOT ON TV BROADCAST) TV Advert is embedded into allocated ad-breaks in the online version 60” - 90” Social Media Video. Value = R 12 000 Branding at live Mini Bike Parking Lot Races which features as a 4 minute insert in the show. *TV Ad is aired during the King of Customs ad-breaks *Option available to series sponsor to air same advert each week or for us to produce new advert for each episode

In Conclusion: Your investment of R 750 000 for 7 episodes offers a total return of: 10” Opening & 10” Closing Billboards R 280 000 05” Ad-Break Bumpers (x4) R 280 000 30” TV Advert R 343 000 TOTAL TELEVISION EXPOSURE: R 903 000 and + Online Exposure on Facebook, Instagram and Website, + 60” - 90” Social Media Video for you to use however you wish & Additional + Branding at the Mini Bike Parking Lot Races which translates to incidental exposure as the Parking Lot race is a feature within the show