AJDD

uxury is something that appears to be the best ofwhatever it represents. It raises people's expectations forrecognition and satisfaction; but most probably the mostimportant thing it represents is delivery - on the promise of thebrand's name



The Statistics The global luxury goods industry has been on an upward climb for many years. The value of the global personal luxury goods market is estimated to be worth about 249 billion Euros in 2016. Luxury goods are generally considered to at the highest end of the market in terms of quality and price.

The DesignerHis love of art and history brought him tocreation. Today, his thirst for beautyleads him to explore such varied areas aspainting, sculpture and perfume.A French artist deeply attached to hiscountry, Alexandre.J also delves intoother cultures to find creative avenuesthat his imagination then turns into newworlds.An architect of materials and senses,Alexandre.J makes use of exeptionalmaterials, pushing the limits of creation togive life to objects that arouse emotions.

The Brand House Ever the trend-setter, Alexandre.J is the first brand house in the world since Dolce & Gabbana. It has been named in the Top 10 Niche Brands of the world by Air Arabia, and is moving forward to opening new destinations in leading locations including Milan, London, Paris and New York. Alexandre.J has proven to be one of the most dynamic brands in the luxury market with a steady growth of 120% in the last two years. The brand has solely enlarged its distribution network across the globe with an extension on line of products in the heart of luxury (i.e., watches, jewelry, leather goods, eyewear and many others)

The Milestones2011 Launch of Acquired office of CRM Dubai The Pavilion 2018 in the Middle East Boulevard Plaza Tower 2 conceptualized; opening 11 with a range of 6 products Downtown, Dubai, UAE retail outlets in major locations in a span of 10 months 2012 2013-2015 2016-2017Creation of CRM Paris Further product development The City Walk Pavilion Pushes beyond32 Avenue de l’Opera Increased brand awareness limits with the75002 Paris, France subsequent By the end of 2015, opening of his is considered a reliable brand in the luxury perfume industry from B to B boutiques in to B to C approach Cannes and Dubai

Having gained its market share, the brand The Global Presencehas grown to be one of the key players inglobal luxury market in a span of 6 years EUROPE AFRICA ASIA & MIDDLE EASTfrom inception. Its distribution is spread Austria Egypt Afghanistanamong 70 countries and over 1500 doors. Belgium Mauritius Island Bahrain Czech Republic Morocco IraqCampomarzio 70 Lucky Scent Estonia Nigeria Iran Finland Senegal Kuwait Faces Harvey Nichols France/Monaco Lebanon Germany AMERICA MyanmarEmporium Debenhams Italy Uruguay Malaysia Latvia USA OmanSaks Fifth Avenue Paris 8 Lithuania Pakistan Netherlands CAUCASIA Philippines Fragrance Dubois Poland Armenia Qatar Portugal Azerbaijan Saudi Arabia Romania Belarus Singapore Spain Georgia Taiwan Slovakia Kazakhstan Thailand Switzerland Russia United Arab Emirates Turkey UzbekistanGum Tsum Ukraine United Kingdom Articoli Bloomingdale’sDubai Duty Free Sens UniqueJOVOY Galeries Lafayette

DIRECT DISTRIBUTION

he brand's tradition of innovation has been keptfresh by bringing new perspective, whilst respecting the valueswhich have long made Alexandre.J a by-word for style, exclusivityand excellence.

The New Company Opportunity Details Objectives Company Name Alexandre J Direct Distribution ❖ To incorporate and operate a LLC successful distributorship in the Shares To be divided into 10,000 shares United Arab Emirates market valued at $1,500 per share; out of ❖ To obtain regular share market in the which CRM will hold 50% of the UAE at the first year of operation shares and 50% will be opened for ❖ Targeting a distribution turnover of private investors $10,000,000 for 2018 ❖ Generate distribution sales to sustain Board of Directors Regulations to be set as per further expansion international guideline ***AJDD will be granted 10 years To be composed of shareholders, distribution license, 5 years renewable. Board of Management managing director, finance manager, legal Target Investors High-net worth individuals, strategic and financial professionals Exit Strategy TBD Denomination US Dollars Audit & Control The account will be audited by Class A international auditor and financial report will be submitted quarterly

CRM The StructureDistribution LLC CRM Distribution LLC will supply product and grant full 50% support in management; including full range of products, boutiques & pavilion designs, merchandising, PR, marketing, HR policies, guarantee of periodic new launches and international full visibility Alexandre.J 50% Private InvestorsDirect Distribution

The New IdentityAlexandre.J Direct Distribution willacquire the full operational asset ofAlexandre.J retail business in the UAEand carry forward with the developmentof the entire retail network to include:❖ Ten (10) pavilions in prime malls❖ Two boutiques in process❖ Full management team and sales force❖ Full IT system (POS, Biometrics, etc…)❖ Office facilities

The Business ModelDirect to Retail Boutique & Pavilion Cost of Goods Overhead RentThe operation is running on full margin Back Officeof: Expenses❖ 15% Overhead❖ 20% Rent Marketing❖ 12% Marketing❖ 5% Back Office Expenses❖ 15% Cost of Goods

The Sales Forecast$20,000,000 5 Boutiques ❖ The first year target for 13 pavilions is$15,000,000 $10,000,000 but should reach$10,000,000 Boutique $20,000,000 in the coming three Pavilion years. $5,000,000 $0 ❖ The first year 2 boutiques expected sales of $3,000,000 reaching 5 boutiques in the coming 3 years with $8,000,000 of sales ❖ Forecast net result of 23-25% Year 1 Year 3 Pavilion Boutique

PAVILION

lexandre.J's style is carried over into its stores,where the shop design and materials used embody its values ofquality, taste, and exclusivity, and where the passion for creation ismarkedly evident.

The Dubai Mall Opened: June 2016 Number of Staff: 5 Opened: February 2017 Turnover: Number of Staff: 4 Turnover: City Walk, Dubai

Opened: July 2017 Mercato Mall, Dubai Number of Staff: 2 Turnover: Opened: July 2017 Number of Staff: 3Dubai Festival City Turnover:

Mall of the Emirates, Dubai Opened: March 2017 Number of Staff: 3 Opened: February 2017 Turnover: Number of Staff: 3 Turnover: The Outlet Village, Dubai

Opened: June 2017 Yas Mall, Abu Dhabi Number of Staff: 3 Turnover: Opened: December 2017 Number of Staff: 2Marina Mall, Abu Dhabi Turnover:

Al Ain Mall Opened: April 2017 Number of Staff: 3 Turnover:

LUXURY BOUTIQUE

etting new standards where copy paste isconsidered to be a part of history, each boutique is distinguishedby unique design using trendy shapes, colors and noble materials;Alexandre.J boutiques will definitely be the destination.

Cannes, France Situated right at the heart of the French Riviera, the first Alexandre.J Luxury Boutique is a showroom of creative novelties.Opened: June 2018 67 Rue d’Antibes – 06400Number of Staff: 3 Cannes, France

City Walk, Dubai Inspired by elements of nature and twirling lights, Alexandre.J brings a To Open: July 2018 new approach of luxury to one of the Number of Staff: 3 prime locations in Dubai, City Walk.

PRODUCTS

e have an international presence as anaffordable luxury brand with a high level of expertise, a heritageand a tradition of outstanding innovations.

The Novelties Alexandre.J is a brand house with artistic background proposing a vast choice of products based on art, history, handcraft and uniqueness. Blooming in the shadow of his artistic approach, Alexandre.J imagines a new world of creations that allowed for the expression he craved.

Driven by artistic inclination, the brand hasexpanded its collection emphasizing know-how,raw materials and technique; catering to adiversified clientele all over the globe - makingunification through art and innovative noveltiesan integral part of our mission and vision.

UP COMING PROJECTS

lexandre.J has always considered that abrand's role extends well beyond its financial goals and that acompany has a moral as well as social responsibility.

The Dubai Mall Boutique Target Opening: Number of Staff: Expected Turnover:

Marketing Podium The Podium by Alexandre.J is a rendezvous for a discovery and appreciation of grandeur - a unique marketing tool to be activated across all major locations

Artistic Pavilion : Know-How and Vision Alexandre.J has always distinguished itself not only through exclusivity and luxury, but also through its understated and individual sense of art that is essential to the Alexandre.J spirit.The Artistic Pavilion will be periodically positioned at allmajor locations for a genuine one of a kind creativeexperience.

PUBLICITY

Alexandre.J articles,events and social mediacoverage all over theglobe

** Ad on Equity Magazine May-June Issue

Aside from omni-channel exposure, the Brand puts maximum effort to maintain visibility by issuing newsletters, organizing exclusive events and participating in major global exhibitions.Exsence, Milano Atmosphere, Burj Khalifa Oscent Rouge LaunchTFWA, Cannes



ddressing identity and relationshipbetween people, places and architecture.Alexandre.J is all about the process of lookingand seeing; the awareness of time and space...ambiguity