2022 Brand Guidelines_V4

A Focus on Image & Consistency GuidBelrianneds

Make the inets, workstations, heated cabinets, high-density shelving, wall world more storage systems, stainless fabricated products and much more. organized We differentiate our products by the features that we build in to and efficient. them. Be it adjustability, corrosion resistance, energy efficient insulation, modularity, maneuverability, ergonomics, or durability, Our mission is to make the world more organized and efficient. our products provide unrivaled performance and value, backed by We do this by providing the world’s most imaginative space and a service commitment that puts our customers first. These features productivity solutions. enable us to configure, tailor, accessorize and customize these products into application-specific solutions that ensure Foodser- Metro serves the solution-conscious professional who appreciates vice, Healthcare, Industrial, Labs and Grocery professionals have that people, time and space are valuable resources. We are driven the right tool for the job. by an uncompromising desire to understand our customers’ processes and unmet needs which we translate into unique, Complementing our products, we provide industry leading tailored solutions. process expertise for optimizing space, workflow and productivity. Our trained professionals get processes on-track to store more, do This customer obsession dates back to our founding in 1929. more, and save more. Although today’s offerings are more diverse than ever, our obses- sion remains the same. We continue to innovate, utilizing unique Today, Metro has a global manufacturing and distribution footprint materials and advanced production processes to deliver relevant, that enables us to provide over 30,000 products to our customers high-quality, leading edge solutions. Born from the creation of all over the world. Our 1,300 employees in 10 countries are eager the industry standard for wire shelving, our product breadth has and ready to serve. evolved into a vast array of product categories including polymer shelving, medical and specialty application carts, storage cab- We are Metro...We put space to work.

CONTENTS NarBraratinvde p.2 – Aspects of the Brand p.4 – Boilerplates p.6 – Brand Mark p.7 – Tagline p.8 – Brand Mark Rules p.11 – Brand Mark Resources p.12 – Apparel p.14 – Brand Typefaces p.16 – Brand Elements p.18 – Brand Colors p.20 – Markets p.22 – Stationary p.23 – Business Cards p.24 – Email Signature p.25 – PowerPoint p.26 – Literature p.30 – Photography p.34 – Presentations p.36 – Channel Partners p.41 – Vocabulary p.42 – Trademarks p.44 – Brand Management

Aspects of • Products the brand. • Advertising • Public Relations • Branding on Products • Media • Website/Internet Marketing • Packaging • Employee—Customer Interaction BRAND CORE IDENTIFIED Since 1929 Metro has been the epitome of high quality storage products. Our commitment to excellence and determination to develop innovative products and services has allowed us to exceed customer expectations; leading to unparalleled success in the industry for nearly a century. We continue to pursue perfection by intensifying our presence in non-wire storage and workspace solutions markets while maintaining our foundation in wire shelving. BRAND PERSONALITY The look and feel of all Metro Print and Media is focused on a constant personality, strong imagery, consistent fonts, and a color palette that portrays strength. These aspects work across all markets and will be used for years to come. The brand encompasses any communication or interaction a customer has, on any level, with Metro. p.2 | Corporate Brand Guidelines .v4

bprpraWeenshrdesyorimdvneoaatlgwihteyee,, reputation and mark? Beyond just a memorable logo, strong branding increases the value of a company, provides employees with direction and motivation, and builds a comfort level for customers to interact. Our brand represents the sum of people’s perception of our customer service, quality and heritage. It is important in this ever-changing world that we manage and embrace the power of our brand and continue to present ourselves consistently and positively. p.3

Boilerplates. CORPORATE (212 WORDS) For over 90 years, our mission at Metro® has been to make the world more organized, efficient and productive. We do this by providing the world’s most imaginative space and productivity solutions. Founded in 1929, the company is headquartered in Wilkes-Barre, Pennsylvania with a global manufacturing and distribution footprint that enables us to offer over 30,000 products to customers all over the world. Born from the creation of the industry standard for wire shelving, our product breadth has evolved into a vast array of product categories including advanced polymer shelving, medical and special application carts, storage cabinets, heated cabinets, high-density shelving, wall storage systems, stainless fabricated products and much more. We differentiate our products by the features that we build in. Be it adjustability, corrosion resistance, energy efficient insulation, modularity, maneuverability, ergonomics, or durability, our products provide unrivaled performance and value backed by a service commitment that puts our customers first. We put these features to work in application-specific solutions that ensure Foodservice, Healthcare, Industrial, Labs, and Grocery professionals have the right tools for the job. Complementing our products, we provide industry leading process expertise for optimizing space, workflow and productivity. Our trained professionals get processes on-track to store more, do more, and save more. We are Metro. We put space to work. CORPORATE (88 WORDS) For over 90 years, Metro® has been the world’s leading manufacturer of storage and transport equipment in Healthcare, Foodservice and Commercial markets. From our innovative wire and polymer shelving lines including Genuine Super Erecta®, Super Adjustable, Polymer Shelving to C5® Heated Cabinets to the revolutionary Starsys® Storage and Transport System to a broad range of healthcare cart solutions including the Lifeline® emergency cart, Flexline® procedure carts and Lionville® series medication carts, Metro puts space to work in labs, restaurants, hotels, hospitals, schools, retail areas, factories and beyond. CORPORATE (48 WORDS) For more than 90 years, Metro® has been the world’s leading manufacturer of storage, transport and technology solutions for the foodservice, healthcare and commercial products markets. Committed to understanding the needs of customers and channel partners, Metro provides innovative solutions that optimize space, improve workflow and user efficiency. p.4 | Corporate Brand Guidelines .v4

FOODSERVICE (125 WORDS) At Metro®, our mission is to make the world more organized, efficient and productive. We do this by providing the world’s most imagina- tive space and productivity solutions. Born from the creation of the industry standard for wire shelving, our product breadth has evolved into a vast array of product categories including polymer shelving, heated cabinets, high-density shelving, wall storage systems and more. We differentiate our products by the features that we build in. Be it adjustability, corrosion resistance, energy efficient insulation, modularity, maneuverability, ergonomics, or durability, our products provide unrivaled performance and value backed by a service commitment that puts our customers first. Complementing our products, we provide industry leading process expertise for optimizing space, workflow and productivity. We are Metro. We put space to work. HEALTHCARE (76 WORDS) For over 90 years, Metro® has been the world’s leading manufacturer of storage and transport equipment. From our innovative wire and polymer shelving lines to the revolutionary Starsys® Modular System to a broad range of healthcare cart solutions including the Lifeline® emergency cart, Flexline® procedure carts and Lionville® series medication carts, Metro puts space to work in healthcare facilities of all sizes. For more information on Metro and its diverse breadth of healthcare products, visit http://www.metro.com/healthcare. GROCERY & RETAIL (70 WORDS) At Metro®, our mission is to make the world more organized and efficient by providing the world’s most imaginative space and productivity solutions. From store aisles where we enhance profits by increasing display capacity by up to 30%...to storage and prep areas where we deliver productivity enhancing solutions...Metro offers innovative and appealing merchandising solutions to keep stores running smoothly and customers happy. SCIENCE & TECHNOLOGY (47 WORDS) At Metro®, our mission is to make the world more organized and efficient by providing the world’s most imaginative space and productivity solutions. As the world leader in storage, handling, productivity, and distribution systems, we help facilities of all sizes to efficiently maximize their space, optimize workflow, and provide a cleaner, safer, more reliable enviromnent. MATERIAL HANDLING (49 WORDS) At Metro®, our mission is to make the world more organized and efficient by providing the most imaginative space and productivity solutions. As the global leader in storage and transport equipment, Metro offers an extensive line of quality, durable products in a wide array of sizes, finishes, and materials. p.5

Brand mark. It is imperative that there is a consistent image of Metro presented whenever the logo is used. Our logo is the single most recognizable aspect of our brand and it must be used with the same premier quality specifications as our products. The logo must remain in the proportion and should always be reproduced in the approved colors. Logo must never be re-keyed, redrawn or modified in any form. Restricted space around METRO RED logo is equivalent to half RESTRICTED SPACE the height of logo Process Printing Formula C:0 X M:100 Y:100 LOGO COMFORT ZONE K:5 Use the height of the logotype rectangle as the measure “X”. No elements should be placed closer than 1/2 (50%) of the “X” dimension regardless if the logo is positive or Digital Formula reversed. Logo may be used in text without tagline attached. R:229 G:27 Each logotype is a complete element and B:35 should never be altered in any manner. Web Formula # d71d24 Spot Formula PMS 186 p.6 | Corporate Brand Guidelines .v4

Tagline. The Metro logo with the tagline is a logotype that is provided to you. Always use the provided logo which has the tagline perfectly positioned below the logo. Additionally, the provided logo has the text converted to artwork so the font is preserved and exactly as it should appear on all marketing material. TAGLINE Process Printing Formula X C:0 Tagline may M:0 Do not substitute fonts, change colors, be reversed Y:0 or rearrange elements on colors or K:65 dark colored backgrounds. Digital Formula R:109 G:110 B:113 Web Formula # 6d6e71 Spot Formula PMS 424 IMPORTANT! There may be only one positioning statement per page. If We put space to work® is used then no other tagline is to be used. It can be used in conjunction with statements used as headlines. If specific product positioning is needed, use the Metro logo without We put space to work®. p.7

The reverse. Certain use cases may require approved variations. We have provided approved logo options to use when these instances occur. Our approved reversed logos can be used when standard brand mark does not fit the application. LOGO COMFORT ZONE No elements should be placed closer than 1/2 (50%) of the “X” dimension regardless if the logo is positive or reversed. IMPORTANT! With reversed logo use, no We put space to work® should accompany the brand mark. Gray scale use is acceptable for applications requiring limited colors. p.8 | Corporate Brand Guidelines .v4

The good. To maintain the brand integrity, please follow these simple use case examples. Preferred on white. Preferred on white. Adequate contrast. Adequate contrast. Adequate contrast. Preferred reverse use. Preferred reverse over image. Alternate use on black. Preferred reverse with contrast. Preferred reverse with contrast. p.9

The bad. Please avoid use of the brand mark in the following ways. Do not stretch or squeeze. Do not rotate. Inadequate contrast. Do not add shadows. Do not use unapproved colors. Do not crop. Unreadable reverse over image. Do not use over image. Do not reconfigure. WE PUT SPACE TO WORK Do not create the tagline. p.10 | Corporate Brand Guidelines .v4

The approved. To access the logo files below, please visit https://intermetro.box.com/v/metrologos. Vector Based .PDF Files Vector Based .AI Files MetroLogo_TAGLINE_BLACK.pdf MetroLogo_TAGLINE_BLACK.ai MetroLogo_PMS186_RED.pdf MetroLogo_PMS186_RED.ai MetroLogo_PMS186_RED_TAGLINE-White.pdf MetroLogo_PMS186_RED_TAGLINE-White.ai MetroLogo_NOBOX_White-on-White.pdf MetroLogo_NOBOX_White-on-White.ai MetroLogo_NOBOX_PMS186_RED.pdf MetroLogo_NOBOX_PMS186_RED.ai MetroLogo_NOBOX_BLACK.pdf MetroLogo_NOBOX_BLACK.ai MetroLogo_BLACK.pdf MetroLogo_BLACK.ai MetroLogo_TAGLINE_PMS186_RED.pdf MetroLogo_TAGLINE_PMS186_RED.ai Vector Based .EPS Files Photo Based .JPG Files MetroLogo_TAGLINE_BLACK.eps MetroLogo_TAGLINE_BLACK.jpg MetroLogo_PMS186_RED.eps MetroLogo_PMS186_RED.jpg MetroLogo_PMS186_RED_TAGLINE-White.eps MetroLogo_NOBOX_PMS186_RED.jpg MetroLogo_NOBOX_White-on-White.eps MetroLogo_NOBOX_BLACK.jpg MetroLogo_NOBOX_PMS186_RED.eps MetroLogo_BLACK.jpg MetroLogo_NOBOX_BLACK.eps MetroLogo_TAGLINE_PMS186_RED.jpg MetroLogo_BLACK.eps MetroLogo_TAGLINE_PMS186_RED.eps Embroidery Only .EPS Files Metro_Logo_Embroidery.eps Metro_Tagline_Embroidery.eps p.11

Apparel & Approved promotions. to order. Preferred on all promotional items and apparel is the reversed Visit www.metro.com and order pre-approved Metro brand mark. Things to consider when ordering are the size of the promotional giveaways, apparel and more. Just click the logo, position, and color, but remember the brand is not just the footer menu item “Metro Swag”. Looking for something logo. The complete item represents our brand. Be sure that the special? Let us know and we can source. item’s quality reflects something worthy of our mark. Approval For all non-Metro Store items. Required. Email [email protected] with a proof of artwork in position on promotional items. Logo size is very important to the brand image. A logo can be easily too large and make the apparel unwear- able. As a rule, Metro logo shall be no larger than 2” wide (edge-to-edge) IMPORTANT! 2” Alternate logo files are provided for embroidery. They have been modified to accommodate stitching. Logo color is based on https://intermetro.box.com/v/embroidery aesthetics and wear-ability. Four options recommended: Red or white based on Embroidery Only .EPS Files contrast (white preferred), Tone-on-tone (color similar to shirt), Black or Silver/ Metro_Logo_Embroidery.eps Gray (depending on Metro_Tagline_Embroidery.eps shirt color). p.12 | Corporate Brand Guidelines .v4 Logo placement is based on preference. Suggestions: chest or sleeve for logo. Tagline rear upper back under collar.

saopmmpelaiUcywanntigiiqeoguenldees room. Item aesthetics are just as important as logo visibility. There may be applications that require tone on tone color combinations to be aesthetically pleasing and high-quality. p.13

Our faces. A standard typographic style has been selected for use keCesopmnssioliisnutgrebn:-rc)aynd with all copy to maintain a visually consistent look in all media. The name of the main type style is “DTLArgo”. Lets turn that frown It has a very clean and contemporary appearance with upside down. distinctive characteristics. This DTLArgo (10/11pt.) should be used as Headline Options: the main body communication and will Helvetica (Bold, Regular, Light, Oblique) provide easy readability. Akzidenz-Grotesk (Medium) Helvetica Light body option (9/10 pt.) is great to Body Options: help differentiate communications. This font is clean DTLArgo (Bold, Regular, Light, Oblique) simple and provides many weight options. Choose Helvetica (Bold, Light, Oblique) from bold... to regular... to light... to oblique... Description and disclaimer: Helvetica Light Helvetica is preferred for readability in small sizes. (5/6/7/8 pt.). Perfect for disclaimers, Provisions can be made for Online Marketing, Websites and PowerPoint Presentations occurrences where type charts, numbers or photo descriptions. faces are not available. Please stick with the basics. Arial Family or Myriad Family To access approved Metro fonts, please visit https://intermetro.box.com/v/fonts. p.14 | Corporate Brand Guidelines .v4

Ex. Akzidenz-Grotesk MetroMax 4™ All-Polymer Shelving System DTLArgo or Love the Helvetica Light tuosoel.s you DTLArgo or Helvetica MetroMax 4 Flexline® GO WIRELESS. CLEAN Forever Value. Flexible options. Easy-to-clean. Designed around you. The easy-to-use Metro LockAlert™ DESIG Strength is in Cart Management System allows our corner. Open grid and solid mat options remove • Increased storage capacity with a administrators to remotely manage easily. Built-in Microban® antimicrobial spacious worksurface. users and cart configurations, in Built to handle what product protection keeps the product addition to providing access to valuable you store the most. \"cleaner between cleanings\".* • Internal battery cord and cable management system to keep the cords and cables from reporting and auditing tools. being exposed to the hospitals elements. • Large full-extention, ball-bearing drawers are self-closing to ensure drawers are secure. C ORROSION N YWARRANT N Proven Metro® Performance. N Holds up to CLEAN NMetroMax® Forever Shelving– 600lbs. DESIG Stronger, cleaner, superior per shelf in any environment. 1\"Shelves • All polymer construction is impact resistant and offers CLEANDESIG adjust at 1\" a lifetime warranty against rust and corrosion. increments. CLEANER BY DESIGN* (25mm) • Built-in Microban® antimicrobial product protection keeps the product cleaner between cleanings. Microban® antimicrobial protection Rust-proof performance, helps to keep products “cleaner Helvetica proven Metro stability, and • Built to handle what you store the most: Shelves hold up unrivaled value. Stability. Mobility. Efficiency. to 600lbs. (272kg); 2000lbs. (907kg) per stationary unit. between cleanings.” Advanced polymer and other MetroMax 4™ is built to handle what you store most. Perfect for the Stability to stand alone. Mobility that can handle S-hook connectors to create open access *Microban protection is not designed to protect users against disease causing microorganisms. proprietary finishes provide harshest environments MetroMax 4 is built entirely of advanced doorways and thresholds. corner units. 1\" (25mm) shelf adjustment plastics and is designed to safely handle up to 2000 lbs. per unit to maximize use of vertical space. corrosion resistance. and 600 lbs. per shelf... now that’s a lot of value for your money. Smooth, rounded corners to allow for easier cleaning. HACCPSUPPORTS GOOD R Unrivaled Value. PROCESSES Justifiably priced between MetroMax i® and our market leading wire shelving offering. CLEAN The most affordable investment for this level of performance…ever! DESIG Visit www.metro.com or call 1-800-992-1776. L08-010 4/17 qwikSIGHT™ Surgical Case Carts Starsys® © 2017 InterMetro Industries Corporation, Wilkes-Barre, PA 18705 Cleaner containment, better Quiet for the long haul. Unique noise The most versatile cart system available. *MICROBAN is a registered trademark of Microban Products Company. Microban Antimicrobial product protection accessibility and unbeatable Metro damping design, ergonomic handles, and Designed to maximize space with a modular inhibits the growth of mold, mildew, fungus, and bacteria that cause odor and stains on surfaces. reduced footprint provide the ideal protection system of configurable components, Starsys quality makes qwikSIGHT™ the offers the broadest selection of unique cart DTLArgo or ideal supply storage solution. from any \"unclean\" environment. Helvetica solutions to meet every application. www.metro.com/healthcare • 800-992-1776 © 2017 InterMetro Industries Corporation, Wilkes-Barre, PA 18705 Helvetica p.15

Our elements. RACING STRIPES Any fast moving business needs racing stripes...right? That’s why we dress the part. Whenever a bit of graphic flair is needed use of stripes is allowed. Please do not try to recreate... only the approved file should be used. There are specific proportions as well as angle to using our stripes. https://intermetro.box.com/v/racingstripes Vector Based File Metro_Racing_Stripes.eps Metro_Racing_Stripes.pdf HEADLINE AND MESSAGE CONTAINER Use the stripes as part of a colorful place to display your message. Great for online advertising. Adjust the size to meet your needs. Bold messages. Fast delivery. p.16 | Corporate Brand Guidelines .v4

FOOTER Use the footer as a base for all you graphic pages. PowerPoint, Trade Ads, Brochures. Footer should be 11/8” high. No text shall be placed in the bar. BASIC LAYOUTS Below are two basic layouts using the approved brand elements. Headline HeHaedrlein. e Goes Here. COPY IMAGE COPY IMAGE p.17

Our colors. Corporate. Our colors paint a strong picture of who we are. Long before we remember the name, we recall the color of the company, product or team we support. Our corporate color for our brand mark is PMS 186 (RED). This color should always be used when the most basic brand representation is needed. The corporate complimentary or supporting color is PMS 424 (GRAY) and is used to add contrast to the brand. Most body text is also represented in the gray color rather than black. RED GRAY Process Printing Formula Process Printing Formula C:0 C:0 M:100 M:0 Y:100 Y:0 K:5 K:65 Digital Formula Digital Formula R:229 R:109 G:27 G:110 B:35 B:113 Web Formula Web Formula # d71d24 # 6d6e71 Spot Formula Spot Formula PMS 186 PMS 424 p.18 | Corporate Brand Guidelines .v4

Color segmentation. Our market segments use colors to differentiate and specify them in the marketplace. Below are the main segment colors along with an approved pallet for accent colors. Percentages or shades of these colors are also allowed. FOODSERVICE HEALTHCARE COMMERCIAL & GROCERY & LABORATORY Process Printing Formula Process Printing Formula Process Printing Formula C:70 C:0 C:47 M:40 M:35 M:31 Y:0 Y:100 Y:11 K:0 K:0 K:17 Digital Formula Digital Formula Digital Formula R:73 R:252 R:120 G:139 G:175 G:139 B: 201 B:23 B:168 Web Formula Web Formula Web Formula # 498bc9 # fcaf17 # 788ba8 Spot Formula Spot Formula Spot Formula PMS 279 PMS 130 PMS 645 p.19

Our Markets. Every business segement has its own unique customers. Each has different personalities, preferences, and styles. Our brand segmentation puts the right message with the right style to achieve the best results within the category. The examples below depict color usage for marketing communications for each market. FOODSERVICE Ceaasrryi.es 6 & GROCERY sHaofled.s lLoansgts. Nothing gets in The mighty affordable... 60% mighty good lookin’ pan carrier. Lighter the way of productivity.KEEPS FO 11TRA-LIGPatents Pending.HT than traditionally molded carriers OD SAFEUL p.20 | Corporate Brand Guidelines .v4 ONLY lbs. 5.1kg

JOIN US FOR AN 651 N Washington Street IN BOOTH EDUCATION Wilkes-Barre, PA 18705 SESSION AORN BOOTH #1140 HEALTHCARE Metro’s Learn about Antimicrobial Protection in & LABORATORY angle on Storage and Transport Equipment supply Quickly identify. AND RECEIVE 2.0 CONTACT HOURS Monday 4/3/17 10:15, 11:00, 11:45, 1:15, 2:00, 3:00 METRO® LIONVILLE® SERIES MEDICATION CARTS Tuesday 4/4/17 9:30, 10:15, 11:00, 12:30, 1:15 Win an “Alexa, Who’s the best storage and Amazon transport solution provider in the world?” Echo “Thats easy...METRO” Visit our booth and let us take a quick video describing your experience with your favorite Metro product and be entered to win. Color Shelf Markers Color Length/Width/Height Divider List Price efficiency.MedicationDeliveryCart (in) (mm) Cat. No. Each Green Tan 6 x 13/4 152 x 45 CSM6-G Love the White CSM6-T way you Blue 6 x 13/4 152 x 45 CSM6-W work. Red CSM6-B 6 x 13/4 152 x 45 CSM6-R Yellow CSM6-Y Gray 6 x 13/4 152 x 45 CSM6-GR Computerized Medication Medication Cassette Computerized Medication Transfer Cart Workstation 6 x 13/4 152 x 45 Delivery Cart 6 x 13/4 152 x 45 6 x 13/4 152 x 45 Contact us today. Corporate Headquarters International Sales/ Latin America Customizable shelf qwikSLOT® shelves Latin America WWW.METRO.COM 651 North Washington Street Customer Service Offices Mexico can be slanted for easy Mexico Wilkes-Barre, PA 18705 Middle East/Africa/India Phone: +52 33 362 778 30 spacing and ability to use Phone: +52 33 362 778 30 Phone: +1 570 825 2741 Dubai-United Arab Emirates access to supplies while Europe Fax: +1 570 825 2852 Phone: +971 4 811 8286 Europe a variety of Super Erecta® The Netherlands Fax: +971 4 886 5465 The Netherlands shelves and posts maximize it's unique design allows Phone: +31 76 587 7550 U.S. & Canada Customer Service Phone: +31 76 587 7550 sintosrtaagtieoncW6Ca5oail1rrkppyeNoasoor-caBrrttihaetmryWrHe.oea,AasPbhdAviiqlnae1ug8ia.tl7oart0neb5rSsletreet forCInuqtesurtnoiamctkieornrSaeel prSvaoiclesesitO/ioffinceinsg. Fax: +31 76 581 1313 Phone: 1.800.992.1776 Asia/Pacific Fax: +31 76 581 1313 Fax (PA): +1 800 638 9263 Singapore Phone: +1 570 825 2741 Middle East/Africa/India Fax: (CA): +1 800 638. 3292 Phone: +65 6829 5382 > Wide rangFeaox:f+b1in57o0f8fe2r5in28g5s2 Dubai-United Arab Emirates > ColoPFrahcxo:on+ed9:e7+d197m418a48r68k15e14r6s852a8i6d in to accommU.oSd. &atCeasnuapdapClyussitzoemser Service swift visual identification Phone: 1.800.992.1776 Asia/Pacific Fax (PA): +1 800 638 9263 Singapore Fax: (CA): +1 800 638. 3292 Phone: +65 6829 5382 Visit www.metro.com or call 1-800-992-1776. Metro® Two-Bin Solutions take Medication solutions that move with you from efficiency to the next level. the pharmacy to the patient bedside. LO7-148 © 2017 InterMetro Industries Corporation, Wilkes-Barre, PA 18705 Visit www.metro.com or call 1-800-992-1776. This two-bin solution offers better visibility to stored items, easier replenishment, and maximized storage space. Metro Two-Bin solutions provide a bin offering to accommodate varying supply sizes, a broad shelf offering to maximize storage and provide better visiLbOil7it-0y91toREsVto2/r1e7d items, and color coded markers to help identify su©p2p01li7eInstebrMyettroyIpndeusotriresaCpoprploircataiotni,oWnilk.es-Barre, PA 18705 MICROBAN is a registered trademark of Microban Products Company. LOX-XXX © 2016 InterMetro Industries Corporation, Wilkes-Barre, PA 18705 Visit www.metro.com or call 1-800-992-1776. COMMERCIAL MaximizeMETRO SPACE SAVER 24\" DEEP WORKTABLES The ideal base solution— KANBAN UNIT every inch... Choose from multiple stainless METRO’S NEW TWO-BIN STORAGE SOLUTION steel shelf styles. QTuwicok NEW Kanban Unit Superior takes efficiency to the ingredients. next level. This two-bin solution offers better Just the right mix— visibility to stored items, Configure shelving or carts to fit any easier replenishment, process or application. and maximized storage space. AEssaesmy tbole. SRtorobnugst&. Prreemsuilutsm. STmwaort Color coded markers aid in TBwino swift visual identification Units can be put together in minutes without the use of special Customizable shelf spacing and ability to use tools. Bottom shelf or frame is a variety of Super Erecta® adjustable in 1\" increments. shelves and posts maximize storage capacity. Available 24NEW \" in stationary or mobile. SPACE SAVER Wide range of bin offerings WORKTABLES DEEP to accommodate supply sizes Space Saver Worktables are offered 24NEW \" Maximize every inch— qwikSLOT® shelves in 24\" (610mm) depth and 36\"(914mm), Worktables to fit the task at hand. can be slanted for easy 48\"(1219mm) and 60\" (1524mm) lengths. SPACE SAVER access to supplies while it's unique design allows All models are 34\" (860mm) high. for quick repositioning. WORKTABLES DEEP now available • Built to Last: Sturdy construction provides a robust 800 lb. load rating. Mobile To learn more, contact your Two Deep Two bins back to back on a shelf tables are rated to 600 lbs. Type 304 Stainless Steel components stand up to VWR Sales Representative or visit vwr.com. Two Wide accommodate smaller items. the harshest applications and environments. Two High © 2017 InterMetro Industries Corporation, Wilkes-Barre, PA 18705 Two bins side to side on a shelf • Proven Stability: 1\" diameter posts and patented Super Erecta Shelf® accommodate longer items requiring construction assure a rigid, sway-free table. Heavy-duty 14-gauge stainless more than half of the shelf depth. steel virtually eliminates any “drumming.” Two bins stacked one on the other on a shelf accommodate • Stationary or Mobile: Preconfigured units are offered both in multiple items. stationary with a leveling foot and mobile utilizing a 5’’ polymer corrosion resistant caster. • Customizable: Worktables can be ordered by component using Super Erecta® posts, frames and shelves in any finish for a solution to fit your application. Visit www.metro.com or call 1-800-992-1776. p.21

Stationary. September 22, 20XX LETTERHEAD & CORPORATE MEMO Jacqueline C. James Consistent correspondence is key to brand impact. Be sure to use Program Director provided templates with logo and elements positioned properly. Do not Fox Valley Center recreate or add graphic elements. To access the MS WORD document 309 Doe Street files below please visit https://intermetro.box.com/v/stationary. Appleton, WI 54911 Dear Ms. James: After visiting your facility I feel that Metro is a perfect fit to help optimize your process. We have many products specifically designed to facilitate food storage and delivery. Metro has a long heritage of delivering high quality products and services to the food, health & science industries. From shelving… to workcenters…to procedure carts, we have the right tools for the job. Visit www.metro.com to see for yourself all the outstanding innovations we provide around the world. If you have questions or wish to arrange an webex, I may be reached at (920) 689-XXXX. Thank you for your time and consideration. Sincerely, John D. Doe InterMetro Industries Corporation | 651 North Washington Street | Wilkes-Barre, PA 18705 | USA p: 570-825-2741 | www.metro.com BCaursdinse. ss Louis Guthrie CORPORATE CARDS Foodservice, Healthcare, Retail Corporate business cards are created through an electronic & Commercial Solutions template. If you need business cards please call 570-706-4102 for information and to place your order. Corporate business cards InterMetro Industries p: 555.706.5555 The Spirit of Excellence should never be personally created through another vendor. www.aligroup.com 651 North Washington Street f: 570.826.5555 p.22 | Corporate Brand Guidelines .v4 Wilkes-Barre, PA 18705 USA [email protected] www.metro.com Back side of all metro business cards should have the Ali Group approved branding. See Ali Group guidelines for details. https://intermetro.box.com/v/aliguidelines Ali Group logo resources: https://intermetro.box.com/v/alilogos

Signatures. EMAIL SIGNATURE Possibly the most useful communication tool... the email. Keep the signature as simple as possible with a main objective being to have your contact information easily accessible at all times. It is to be included in EVERY email sent or replied. Be sure to retain the size, color and position of the elements when you insert your specific address and phone (with hyperlink). Always include the short disclaimer confirmed by our attorneys to cover any privacy concerns. If you have a disclaimer that is more specific to your department function that has been approved by an attorney, you may substitute with your disclaimer. Never add “inspirational quotes”, logos, affiliations, or images unless provided as part of a corporate campaign. Desktop. Mobile. The easiest way to be sure the styling is correct is to copy, paste, APPROVED EMAIL DISCLAIMER and revise another employees signature with your information. (Keep Source Formatting). Remember to update the hyperlinks to avoid All information contained within is confidential and/or protected. Any replies from going to someone unintended. unauthorized copying/distribution of this information is prohibited. Representation for Ali Group should always appear as shown. Never use logos within your signature. p.23

Literature. Alternate Brand Mark hHaavveenoort. Location In order to maintain the standard, every literature piece needs to have specific content formatted properly for tracking, contact information, website, and copyrights. SINGLE SIDED REQUIREMENTS Visit www.metro.com or call 1-800-992-1776. Alternate All single sided documents shall contain the basic content Brand Mark shown. Logo (with or without the tagline), Website & Phone, Lit- LOX-XXX erature Order Number, and Copyright. If you do not have a LO#, © 2018 InterMetro Industries Corporation, Wilkes-Barre, PA 18705 Location please contact Metro Corporate Marketing Department for verification. Single sided document does not need any Ali Group representation. Literature Order Numbers are used to track and order both printed and electronic literature. They also provide version control. p.24 | Corporate Brand Guidelines .v4

DOUBLE SIDED REQUIREMENTS All 2-sided or multiple page documents shall end with the following corporate sign-off. To access the Adobe InDesign document for the format below, please visit https://intermetro.box.com/v/AliBrochureTag. Website & Phone Classifications Brand Mark with Tagline For a list of approved Visit www.metro.com or call 1-800-992-1776. classifications and logos please see Classifications LOX-XXX on page 29. LOX-XXX © 2018 InterMetro Industries Corporation, Wilkes-Barre, PA 18705 *MICROBAN is a registered trademark of Microban Products Company. Microban Antimicrobial product protection inhibits the growth of mold, mildew, fungus, and bacteria that cause odor and stains on surfaces. © 2016 InterMetro Industries Corporation, Wilkes-Barre, PA 18705 Literature Order Number Copyright/Disclaimer Ali Group Brand Requirements For more Ali Group approved branding, see Ali Group guidelines for details. https://intermetro.box.com/v/aliguidelines Ali Group logo resources: https://intermetro.box.com/v/alilogos Ali Group brochure tag: https://intermetro.box.com/v/AliTag p.25

Literature cont. CORPORATE ADDRESSES On the back cover of all corporate and market literature pieces that have multiple pages and form a booklet, the following format is to be used above the corporate sign-off. Corporate Headquarters International Sales/ Latin America 651 North Washington Street Customer Service Offices Mexico Wilkes-Barre, PA 18705 Middle East/Africa/India Phone: +52 33 362 778 30 Phone: +1 570 825 2741 Dubai-United Arab Emirates Fax: +1 570 825 2852 Phone: +971 4 811 8286 Europe Fax: +971 4 886 5465 The Netherlands U.S. & Canada Customer Service Phone: +31 76 587 7550 Phone: 1.800.992.1776 Asia/Pacific Fax: +31 76 581 1313 Fax (PA): +1 800 638 9263 Singapore Fax: (CA): +1 800 638. 3292 Phone: +65 6829 5382 p.26 | Corporate Brand Guidelines .v4

CLASSIFICATIONS Below is a list of marks used to denote certifications, features, requirements, and specifications. To access the logo files below, please visit https://intermetro.box.com/v/metrologos. ISO, the International Orga- The NSF certification mark R *MICROBAN is a registered nization for Standardization, on a product means that trademark of Microban is an independent, non-gov- the product complies with UL Listed Mark. UL Listing Products Company. Micro- ernmental organization, the all standard requirements. means that UL has tested ban Antimicrobial product members of which are the NSF conducts periodic representative samples of a protection inhibits the growth standards organizations of the unannounced inspections product and determined that of mold, mildew, fungus, and 163[1] member countries. It is and product testing to it meets UL’s requirements. bacteria that cause odor and the world’s largest developer verify that the product These requirements are often stains on surfaces. of voluntary international continues to comply with based on UL’s published and standards and facilitates world the standard. nationally recognized Stan- trade by providing common dards for Safety. C & US are standards between nations. United States and Camada desigination. p.27

Photography. Representation of the Metro brand is apparent in its photography. Clean product photos as well as application specific images are available for use at https://metro.com/support/media-assets/. Images use should meet brand criteria for treatment, style and resolution. Treatment. Non-shelving products may be silhouetted and placed on a color PRODUCTS of dense value if required. Be sure Products should be displayed on white with 3/8” free-space to maintain contrast between the around void of text or graphics. You may place the image image and base color. on a background with less than 15% color value. ACCESSORIES Accessory images can be displayed on white or neutral gray. Refrain from showing images on alternate colors. White Neutral Gray Background Background p.28 | Corporate Brand Guidelines .v4

Style. APPLICATION & LOCATION The Metro brand utilizes end user focused images to promote the brand feel. Options with and without models are available for use. p.29

Photography cont. Resolution. Basic rule of thumb: If the image is used in print it should be no less than 200dpi at actual use size (300dpi preferred). If used online or in digital IMAGE QUALITY applications, image should be a minimum of 72dpi at actual use size. Proper resolution for all images is critical to brand representation. Never enlarge or reproduce images if they become pixelated or blurry. p.30 | Corporate Brand Guidelines .v4

Please refrain from use of stock imagery unless approved by Metro’s brand team. (See Brand Management Contacts) p.31

PowerPoint. Market specific versions using market color variations are also available for use at CLICK HERE TO ACCESS CORPORATE POWERPOINT One of the most highly used and viewed tools is the Corporate PowerPoint template. Please keep consistent fonts and elements. The template provides adequate space for your communication. If space becomes limited, please evaluate your communication as it most likely is too much for the viewer to digest. Simple, easy-to-follow content is critical to viewer comprehension. To access the MS PowerPoint document files below, CLICK HERE TO DOWNLOAD Use market specific colors provided to accent your mar- ket specific presentations. CORPORATE HEALTHCARE COMMERCIAL INTERNATIONAL FOODSERVICE OTHER p.32 | Corporate Brand Guidelines .v4

Graphs. Please use laser pointers when possible to allow participants to follow along with you. Chart styles may vary based on communication. Color of market segmentation shall remain consistent for easy visual identification. System pertains to internal corporate communication only. CORPORATE PRESENTATION CONSISTENCY Goal of these presentation guidelines are to provide clear understanding of graphic communication with a simple glance. Easily identifying market segmentation allows for all team members to participate easier. CORPORATE HEALTHCARE COMMERCIAL INTERNATIONAL FOODSERVICE OTHER C:0 M:100 Y:100 K:5 C:47 M:31 Y:11 K:17 C:70 M:40 Y:0 K:0 C:76 M:6 Y:100 K:0 C:0 M:35 Y:100 K:0 C:0 M:0 Y:0 K:65 R:229 G:27 B:35 R:120 G:139 B:168 R:73 G:139 B: 201 R:59 G:1171 B: 73 R:252 G:175 B:23 R:109 G:110 B:113 # d71d24 # 788ba8 # 498bc9 # 3dab49 # fcaf17 # 6d6e71 CORPORATE A3 CONSISTENCY Color coded status guidelines provide for easy identification without having to see small numbers. POSITIVE CAUTION NEGATIVE COMPLETE p.33

Channel Partners. Our channel partners are very important to us. They provide the network and the voice of our brand to the end-users. Standards are necessary for a legal and honest representation of the registered trademarked logos and messages that are property of Metro and its companies. Building confidence in the Metro brand is critical to ensure consistency of our representation in the marketplace. To access the logo files below, please visit https://intermetro.box.com/v/dealerlogos. Partner brand mark. RESTRICTED SPACE RULES & RESTRICTIONS On all materials where a Metro logo appears, it is a requirement X that any dealer using the Metro logo use the “Authorized Dealer” logo as well as display the following disclaimer: AUTHORIZED DEALER {Company Name} is an authorized Metro dealer. Metro name and Metro brand Restricted Space around mark are registered trademarks of InterMetro Industries Corporation. logo is equivalent to half the height of Metro logo If showing in the body of a web page or doc- ument alongside the product as an identifier of Metro product, utilizing our standard logo without the copy underneath stating Authorized Dealer is acceptable. Logotype is a complete element and should never be altered in any manner. p.34 | Corporate Brand Guidelines .v4

Product content. To protect the integrity of the Metro brand, authorized dealers are not PIM (PRODUCT INFORMATION MANAGEMENT) permitted to create an online identity Metro provides access to all approved content of partner marketing and websites that can be misinterpreted as Metro. through our PIM. What is a PIM? A PIM is a information system that provides all the con- tent necessary to populate images, descriptions, pricing, weights, literature, and more for Metro SKUs for use on partner websites and advertising. PIM LINK The content in the PIM is purposely different than on Metro.com. Content from the Metro website is NEVER to be copied directly on partner websites. The content in the PIM should be used or custom content should be created. p.35

Social media. CONTENT CREATION Creation of content using Metro brand elements SOCIAL MEDIA MUST follow the brand standards outlined within If an authorized dealer wants to include the Metro brand name in these guidelines. their user name for a social media site, the dealer’s name must precede Metro (i.e. @XYZcompany_Metro). Metro does not provide design services to customize any content. Dealers are responsible to create their Anyone utilizing the Metro brand on an online social media chan- own or share Metro content as-is. nel is required to include the following statement in the biography/ information section of the site: Only use of the Authorized Dealer logo is permitted when adver- tising your company. The standard Metro logo may be used only [Insert authorized dealer name] is an authorized dealer of Metro products. The when promoting our products or the Metro brand. content and opinions shared here are those of [insert authorized dealer name] and do not represent the views, or opinions, of InterMetro Industries Corporation. AUTHORIZED METRO CREATIVE CONTENT All content posted on Metro social media pages can be Metro logo may never be re-purposed or shared with authorized Metro dealers. used as dealer avatar/icon. Images, literature and videos are available for use and can be found on metro.com or the PIM. p.36 | Corporate Brand Guidelines .v4

Websites. To protect the integrity of the Metro brand, authorized dealers are not WEBSITES permitted to create an online identity As online representation evolves to be the most visible representation of our brand, that can be misinterpreted as Metro. it is critical that basic rules are followed for use on all channel partner websites. Only use of the Authorized URL Dealer logo is permitted. Corporate disclaimers must URLs can be an infringement of the brand. They may create customer be clearly displayed. confusion and misrepresent the holder as the Metro if they contain the Partner name must be readable Metro name. URLs may NEVER contain the Metro name, name of and clear without infringing on registered brands or any version thereof. Metro brand copyrights. Website Header p.37 Prominent position MUST be taken by partners legal name. Metro Logo shall NOT be in the website header (Top 1/3 of screen). Metro corporate generated graphics shall not be used as the main image. Products or custom graphics using Metro photos or design elements can be created. Disclaimers Corporate disclaimer must be clearly displayed. [Insert authorized dealer name] is an authorized dealer of Metro products. The content and opinions shared here are those of [insert authorized dealer name] and do not represent the views, or opinions, of InterMetro Industries Corporation. Website © identification may NEVER contain the Metro name, name of registered brands or any version thereof.

MAP. The Policy applies to all prices displayed in advertisement and promotion of Metro Products in the U.S. including, but not limited to, prices displayed online on a Dealer’s website, including prices in an online shopping cart, and on third-party platforms such as Google Shopping. The following are example of advertising restrictions covered under the full policy. Link to the most up-to-date MAP policy: DOWNLOAD ADVERTISING MESSAGING At no time may any declarations or other indications be made on a website that states or implies that a lower price may be found at the online checkout stage, including visible strikeout and price too low to show verbiage. These statements are some examples which VIOLATE the policy: • “$XXXX” • “Mouse over for Price” • “Chat for Price” • “Click here for lower price” • “Email for a Price” • “Clearance” • “See Price in Cart” • “Call for Price” • “Instant coupon applied in cart” • “Log-in for price” • “Call for Lower Price” • Or any language similar to the above • “Add to Cart for Lower Price” • “Text for Price” • “Check Cart for Lower Price” • “Get Price by Text” PRICING EXCEPTION A reduced price is permitted below MAP if a dealer chooses to offer during a customer’s final stage of purchase, as long as they were not led to believe that this offer would be provided prior to reaching the payment step. Any direct request for pricing initiated by an individual prospective purchaser to a Reseller in person or through other deliberate action is considered to be a request for a price quotation from the prospective purchaser to the Reseller, and thus MAP does not apply. Note: The “final online checkout stage” is defined as the point of transaction, where the page contains the customer’s name, shipping address, email address, and credit card information. p.38 | Corporate Brand Guidelines .v4

Wordsmith. Unique marketing consists of unique ways to deliver a message. In order to keep consistency writing Metro communications, below are some of the most commonly used words, conjunctions, and names; and the proper formatting and punctuation of these terms. Metro® InterMetro® Industries Corporation The brand name is the most important word in the Metro Dictionary. Consistency of use Our corporate representation can is critical to brand unity. be shown in the following ways: Metro name is represented with an initial cap. InterMetro Industries Corporation Metro It can be represented also as all caps. When full disclosure of company is needed use this version. METRO InterMetro Industries First instance in any text appearance Metro shold have a ®. When simply stating the company it is acceptable to use this version. Refrain form using Metro as possessive. InterMetro Metro’s It may be necessary to rephrase the sentence Use only after the complete holding name has been stated earlier to eliminate this need. in the communication. InterMetro name is represented as one word with Initial cap “I” and mid-cap “M”. InterMetro Never use InterMetro as a representation for the Metro brand. p.39

Trademarks. The use of upper and lower case and the absence and presence of spaces between words must be followed exactly as shown below in order to maintain the applications. The ®, SM or TM symbol must follow the mark as shown below at the first occur- rence of the mark on each page or spread. However, if the mark has a corresponding logotype with an embedded symbol, the symbol need not be present after the mark in headlines or body copy on any page or spread on which the logotype appears. Appeal® InterMetro® MetroMax® Basix® iPoint® MetroMax® i C5® Lifeline® MetroMax® Q Drop Mat™ Lionville® MetroMax® 4 Erecta® Metro® Metro Mightylite™ Erecta Shelf® Metro2Go™ MetroSeal® Flexline® Metro C5® MetroTrux™ HD Super™ Metro ESP® MyCart® Insulation Armour® Metro ESP Pro™ Professional’s Choice® Insulation Armour® Plus PrepMate™ Metro Lodgix® p.40 | Corporate Brand Guidelines .v4

qwikSLOT® Super Erecta® qwikSIGHT® Super Erecta Pro® qwikTRAK® Super Erecta® Hot Refrigeration Armour™ Top-Track® SiteSelect® Transport Armour® SmartLever™ T-Series® SmartTray® WavDri™ SmartWall® We Put Space To Work® Starsys® Super Adjustable Super Erecta® p.41

MBraannadgement. Any questions regarding our brand or brand mark usage covered/not covered in this guideline, please contact us for guidance or clarification. AJ Zambetti Director of Creative and Brand Communications [email protected] Jeff Rogish Marketing Content Manager [email protected] Visit www.metro.com or call 1-800-992-1776. © 2021 InterMetro Industries Corporation, Wilkes-Barre, PA 18705