RISD Museum identity manual FINAL

: the risd museum Branding and Identity Manual Fall 2020 Amy Qu

logo 01 color 07 typeface 11 stationery 15 : table of

posters 21 animation 29 website 33 contents



01

acceptable usages Different color iterations are acceptable to match color schemes of promotional materials, but RGB red and white gradient should be used as a default. 02

unacceptable usages 2. 1. 3. 4. 1. Make sure to maintain the separation in gradients; the ‘r’ and ‘m’ must be clearly distinguishable from one another. 2. Do not distort the aspect ratio of the logo. 3. If using text to accompany the logo-mark, make sure the text is centered underneath the logo-mark. The text width must also match the width of the logo. 4. Make sure the text color is cohesive with the color of the logo-mark. Logo text should always be in Univers LT Std Bold, lowercase. 03

logo design Logo form is based off of a lower-case ‘r’ and a lower-case ‘m,’ both in Arial Rounded MT bold. The 'r' and 'm' are connected; intersecting at the spur of the 'r' and the stem of the 'm.' Gradients accentuate the transition from one contour to the next. 04

Final logo should have all 3 component layers on top of eachother, with seamless transitions between each component. 05



: color 07

Although a gradient between RBG Red (#ff0000) and white (#ffffff) is most commonly used in branding materials, occasionally a primary color scheme, with blue and yellow gradients may be used. RBG Red #ff0000 #004869 #fcb316 08

CMYK Cyan White #00aeef #ffffff CMYK Yellow #fff200 White #ffffff White #ffffff 09



: typeface 11

Aa Univers Lt Std Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Aa Univers Lt Std Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 12

Aa Univers Lt Std Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 13



: stationery 15



: the risd museum 20 N Main St, Providence, RI 02903 USA 12/6/2020 Dear Lorem, This is an official letterhead. The page dimensions are 8.5” x 11”. Dam fugia volorernam, ut ea alitatur repedi quibus ute volorernate si dit quam alitius el et ellia qui rerum ilis es posse prori nonseque net re, nonserero idel essequa eratemo et omni- mus ex et ut que illabo. Pudigeni que re sitaeca erestiuria cum idus, odi aut eos eat. Luptas erem sediorem. Itatur magniet a sum conem. Itassec ulluptia acearum ne alis unt, cus cusam, consedio. Ut libus et eturibus dus, omnimodi nos re ilitatur? Optat. Initati od ut ut quam etur, sitas exceper itatis aut eos dem volupta con eatem am unt. Damusae delescimet volorum iduscidem aliquid istiuribus aut opta simoloria dolecea verup- ta tesecto berem expliqui dis atempor eiumendione dolor rerovitate labor sum nistrum faccus que corit, vel im eium fugitati incium sent ullaboratur aceperi aut laut peleceatem. Corent, ut et evel magnis dus veles quatur modia etureperum aliquia quatur molorpore aut ad modi alignihilit veliquo disto corporaepra eum rectaqui verit, quis eosa exces et eturis voluptas cum excesti stiusci lluptaspita dolupta desecep editiat emporessunt utemperem earchit occus apella qui con re lam, est, ommod quat vellorpos expelesedia num id et deliquist eaque se sam ratur, officidi blaciasped quo que ma veliquiam necte et exeritatat. Ut que litibus sit laccus qui ut earchil id et hillorum re, ene sitature as soluptus adis dit ut am ut as re min rest, odit, sediate doluptam vel es aut asi cor aut volupta turepud aestrum natem quam, quam endaest quist, sinciuscient laboribusae quo que rectatur? Voles rem quo ipsam faces mintio. Sincerely, John Doe web risdmuseum.org phone 401-454-6500

: the risd museum Official envelope design. Envelope 20 N Main Street dimensions are 9.5” x 4.25”. Providence, RI 02903 USA 18

: the risd museum 20 North Main Street Providence, Rhode Island 02903 USA web risdmuseum.org phone 401-454-6500 Official business card design. Card dimensions are 3.5” x 2”. 19



: posters 21















: animation 29

part 1 30

part 2 31



: website 33

Homepage.

Exhibitions and events page.

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